MAY' 11 (LIVE+SD) FINAL Competitive Program Analysis (excluding breaking news & specials

)
MAY '11 FINAL (4/25/11-5/27/11)

NETWORK
FOXN
FOXN
FOXN
FOXN
FOXN
FOXN
CNN
FOXN
FOXN
MSNB
CNN
FOXN
MSNB
MSNB
CNN
CNN
CNN
FOXN
FOXN
FOXN
FOXN
CNN
MSNB
MSNB
MSNB
CNN
MSNB
FOXN
HLN
CNN
HLN
MSNB
MSNB
MSNB
CNBC
MSNB
HLN
HLN
HLN
HLN
HLN
HLN
HLN
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
HLN
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC

PROGRAM NAME
THE OREILLY FACTOR
HANNITY
GLENN BECK
ON THE RECORD W/GRETA
THE FOX REPORT W/S.SMITH
THE OREILLY FACTOR (repeat)
ANDERSON COOPER 360
FOX AND FRIENDS
SPECIAL RPT W/BRET BAIER
RACHEL MADDOW SHOW
ANDERSON COOPER 360
AMERICAS NEWSROOM
ED SHOW
LAST WORD W/ L. ODONNELL
PIERS MORGAN TONIGHT
JOHN KING USA
SITUATION ROOM
AMERICA LIVE
YOUR WORLD W/NEIL CAVUTO
HAPPENING NOW
STUDIO B W/S.SMITH
CNN NEWSROOM
MSNBC INVESTIGATES
HARDBALL WITH C. MATTHEWS
LAST WORD W/ L. ODONNELL
IN THE ARENA
MORNING JOE
RED EYE
NANCY GRACE
AMERICAN MORNING
MORNING EXPRESS W/ MEADE
ANDREA MITCHELL REPORTS
MSNBC LIVE
DAILY RUNDOWN
THE APPRENTICE
DYLAN RATIGAN SHOW
ISSUES
JOY BEHAR
DR. DREW
HLN LOCAL EDITION
SHOWBIZ TONIGHT
PRIME NEWS
HLN NEWS
60 MINUTES ON CNBC
SQUAWK BOX 7:30A
AMERICAN GREED
SQUAWK BOX 7A
SQUAWK ON THE STREET 930A
SQUAWK BOX 8A
MAD MONEY
SQUAWK BOX 8:30A
SQUAWK ON THE STREET 9A
SQUAWK ON THE STREET 2
MAD MONEY
CALL, THE
SHOWBIZ TONIGHT
SQUAWK BOX 6A
FAST MONEY
FAST MONEY HALFTIME RPRT
KUDLOW REPORT
STREET SIGNS
STRATEGY SESSION, THE
POWER LUNCH
CLOSING BELL 3P
CLOSING BELL 4P
MONEY IN MOTION
OPTIONS ACTION

DAYS
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWT___
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
____F__
MTWTF__
MTWT___
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
____F__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
_T_____
MTWTF__
__W____
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWT___
MTWTF__
MTWT___
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
____F__
____F__

TIME
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
11:00P -12:00A
10:00P -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
11:00P -12:00A
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
11:00P -12:00A
06:00A -11:00P
11:00P -12:00A
06:00A -11:00P
06:00A -11:00P
03:00A -04:00A
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
11:00P -12:00A
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
11:00P -12:00A
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P

HH
HH
COV AA% AA (000)
2.3
2262
1.7
1652
1.5
1500
1.4
1379
1.4
1407
1.1
1101
0.9
857
1
973
1.6
1581
0.9
873
0.6
621
1.1
1103
0.8
786
0.9
831
0.7
677
0.5
552
0.7
663
1
976
1.1
1115
0.9
907
1
969
0.6
585
0.4
358
0.7
649
0.5
463
0.5
525
0.5
472
0.3
333
0.6
556
0.4
362
0.3
260
0.4
369
0.4
383
0.5
470
0.2
208
0.4
349
0.4
365
0.3
318
0.3
269
0.2
231
0.2
242
0.3
290
0.2
221
0.2
201
0.2
174
0.2
157
0.2
157
0.3
277
0.2
196
0.2
182
0.2
221
0.2
227
0.3
278
0.1
85
0.3
252
0.1
115
0.1
99
0.2
190
0.3
247
0.1
133
0.2
230
0.2
240
0.2
223
0.2
241
0.2
236
0.1
143
0.2
148

Program Name Averages, M-F 6a-12a. Only scheduled programs with 4+ telecasts included.

P2+
AA (000)
2842
2054
1812
1702
1712
1321
1029
1091
1901
1064
728
1247
941
1002
822
664
781
1073
1259
1003
1085
673
407
757
541
624
519
367
646
390
301
415
428
517
268
384
412
351
297
267
265
323
256
242
198
177
182
300
220
206
244
248
294
99
262
127
112
213
260
153
242
250
236
254
251
163
161

Ranked On:
A25-54
AA (000) #Tlc
630
25
498
21
412
24
405
21
398
25
396
23
388
24
388
74
374
26
336
24
322
23
317
51
298
19
266
25
250
26
245
25
240
50
228
50
217
25
216
50
209
25
205
199
201
4
198
50
197
19
197
24
182
25
179
19
177
25
166
24
144
75
143
25
129
150
128
25
125
5
121
25
114
24
111
26
106
25
101
300
98
25
90
24
81
125
78
10
77
25
69
11
68
25
67
25
64
25
62
25
60
25
59
25
55
25
49
24
45
25
43
4
42
25
37
20
36
24
35
24
35
24
34
23
34
24
34
25
32
25
31
5
29
5

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