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QUESTIONNAIRE

I am conducting a survey on “Impulse Buying Behavior”. _____________________________________________________________________________ _ PERSONAL DETAILS Gender: Age Group: Occupation: Annual Income: Male Below 25 Business Female Between 25-35 Service Between 35-45 Self-employed Above 5,00,000 Above 45 Other_____

Below 1, 50,000 Between 3, 00,000-5, 00,000

Between 1,50,000-3,00,000

_____________________________________________________________________________ _ 1. Do you have ever done the impulse buying? Yes No 2. How much do the following factors influence you for the impulse buying?
Sr.No. Factors Very strongly Strongly Moderately Little Least

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.

Low cost Promotional schemes Waited and made available By seeing others Willingness to try unusual Seen first time and picked up First sight attraction Child’s influence Wife’s/Husband’s influence Friends’ influence By watching recent ad. (To try latest) Salesman’s explanation/demo.