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1.2 Research questions
How does Nike represent the
Michael Jordan·s stardom in
Air Jordan Shoes Printed
advertisement?
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1.4 Objective

To analyze the representation of


Michael Jordan·s stardom in Air
Jordan Shoes Printed
Advertisement
1.5 Significance of the study

This research will be beneficial to the


students of English Department as the
readers in analyzing the
representation of star·s stardom in
advertisement using semiotic
analysiscan be used as references for
advertisements makers to learn how
making a good advertisement.
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jHAPTER III
RESEARjH METHODOLOGY
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