PROJECT OF CRM

Pizzaian·s
» » » » » » » PRAMOD KR. SAHU SUDEEP KR. GUPTA GARGEE GOGOI YOGESH KUMAR BISWAJIT ROY VIKASH CH. JHA MINAKSHEE HAZARIKA

ATTENTION«..
The Product you are about to see is not suitable for those who find pizzas tempting Or are feeling hungry««..!!! SEE«« AT YOUR OWN RISK««!!!!!

HISTORY ‡ 1958 ² Frank and Dan Carney open the first Pizza Hut in Wichita. Kansas ‡ 1972 .Pepsi Moved aside for Drinks and Tricon Global Came into motion. ‡ 1982 .1000 restaurants are open throughout the USA ‡ 1973 .JV between PepsiCo and Whitbread ‡ 1997 .Tricon Global became YUM! Brands Inc. ‡ 1977 . .Pizza Hut went international.PepsiCo bought Pizza Hut. ‡ 2006 ² WB sold their share of the JV to Yum! ‡ 2008 .Bought Godfather's Pizza in Ireland with 28 stores. ‡ 2002 .

Novak NOW YOU ARE EATING 300. Texas. 1958 Addison.com http://www.000+ Yum! Brands since 1997 http://www. USA.net. USA Dan and Frank Carney David C.pizzahut.INTRODUCTION ‡ Type: ‡ Founded: ‡ Headquarter: ‡ Founder: ‡ CEO: ‡ Slogan: ‡ Employees ‡ Parent: ‡ Website: Wholly owned Subsidiary Wichita. Kansas.pk .pizzahut.

000.000 pounds of pepperoni and 525.000. In 2001 Pizza Hut sponsored a pizza delivery to the international space station. Kansas. They also use 700. which requires a herd of about 170.Fun Facts in Pizza Hut History ‡ Pizza hut are the world's largest user of cheese. Pizza Hut uses more than 300 million pounds of cheese annually.000 pound of tomatoes in one year. The oldest Pizza Hut that is still functional is in Wichita. ‡ ‡ ‡ ‡ ‡ . Over the course of a summer it is estimated that Pizza hut uses a 100 million pounds of cheese. Pizza Hut purchases more than 3 percent of all cheese production in the United States .000 dairy cows to produce it. Gorbachev (the former president of the USSR) also played in a Pizza Hut commercial.

Together we are YUM!µ ‡ We are P.E.S PASSION for excellence in Doing everything EXECUTE with positive energy and need ACCOUNTABLE for growth in customer satisfaction RECOGNIZE the achievement of others and have fun doing it  LISTEN and more importantly.R.MISSION STATEMENT ‡ ´To be the best pizza for every pizza occasionµ ‡ ´ Alone we are delicious.A.L.     . respond to the voice of the customer.

COMPETITORS Globally Shakey Pizza since 1959 Domino Pizza Pizza Ville ² Canada Little Caesar's Pizza INN Locally Local Bakers .

SWOT ANALYSIS Good Quality Food ‡ ‡ ‡ ‡ Strengths Weaknesses Opportunities Threats Brand familiarity ISO Certified Good Service Full service restaurant as well as delivery services Birthday Parties .

SWOT ANALYSIS Parking Facilities ‡ ‡ ‡ ‡ Strengths Weaknesses Opportunities Threats Advertisings are very less Still Fewer Outlets No Social Welfare Mostly Western than Eastern .

SWOT ANALYSIS More outlets should be open ‡ ‡ ‡ ‡ Strengths Weaknesses Opportunities Threats Broader Sitting Area More Attractive Environment Attractive offers should be introduced Diversify in Products for Taste as McDonalds Ordering Online System .

SWOT ANALYSIS ‡ ‡ ‡ ‡ Strengths Weaknesses Opportunities Threats .

H.P. Product quality and Speed) ‡ You will Find 3F·s at Pizza Hut ( Fun.S (Cleanliness. Accuracy.M. Hospitality. ‡ Be C.MARKETING STRATEGY ‡ Pizza Hut·s Says: We want to satisfy our customer by offering them ´The Bestµ. Friendly and Familiarity) .A. Maintenance.

. Domino·s ´Think local act regionalµ First to offer country wide Hunger helpline.MARKET SHARE MARKET SHARE OTHERS 32% PIZZA HUT PIZZA HUT 48% DOMINO'S OTHERS DOMINO'S 20% Pizza Hut ´Think Global act Localµ First to introduce localized menu.

SEGMENTATION ‡ Segmentation is: ‡ Identifying portions in market different from one another.  The Segments Pizza Hut is Working on  Higher and Middle Income  Dual Career Families  Any Age .

‡ Age group of 12 to 30. ‡ Pizza has long been targeted to families. because of the convenience that is present when serving pizza to a group.TARGETING ‡ Target audience is basically anyone and everyone who loves to eat pizzas. .

g.POSITIONING ‡ Pizza hut has done their positioning in the target market by keeping in view two basic factors: ² Quality ² Frequency ‡ Worldwide Pizza Hut has come to become synonymous with the ¶Best pizzas under one roof¶ ‡ Crew members 'customer mania¶ which makes Customers Unique dining experience. Service . e.

Hand-Tossed.g. Cheesy Bites. Bigfoot etc« Quality: A large number of Market share is with Pizza Hut Only Because of their High Quality Pizza ‡ ‡ ‡ ‡ Product Price Promotion Place . Stuffed Crust.MARKETING MIX Variety: Large Variety of Taste e. Thin 'N Crispy.

Packaging: delivery through Hot Oven in Boxes .MARKETING MIX Design: Always Round Pizza ‡ ‡ ‡ ‡ Product Price Promotion Place Features: Each Variety is Grouped on different Tastes.

MARKETING MIX ‡ ‡ ‡ ‡ Product Price Promotion Place ‡ Pizza hut is using Market Skimming Price Strategy. ‡ Low price for meal and expensive for just one ‡ Coupons Worldwide and Gift Card in Developed Countries .

MARKETING MIX ‡Spends approximately Rs 1M-1.2 M on advertising annually using a Media mix ‡ ‡ ‡ ‡ Product Price Promotion Place ‡Advertising through Bill Boards TV Ads News Papers ‡Personal Selling .

THERE WILL BE PIZZA HUT PIZZAµ .PIZZA DELIVERY TO SPACE ‡ Pizza Hut Delivered Pizza to space in Year 2001 Which made them More Famous and a New Slogan came into Being that ´WHEREVER THERE IS LIFE.

Major Airports & Shopping Mall ‡Channel: Selling through Take In. Home Delivery . ‡Sport Arena·s.MARKETING MIX ‡Having 34. Dine in.000 outlets in 100 Countries ‡ ‡ ‡ ‡ Product Price Promotion Place ‡147 stores across 34 cities in India.

ONLINE ORDER 3. WITH AXIS BANK DEBIT CARD 10. PIZZA HUT GOES VOIP 7. NEW CHILDREN'S MENU 5. . WITH CITIBANK DEBIT CARD-1/2 PRICE WEDNESDAY BUY ANY MEDIUM OR FAMILY PIZZA AND GET THE 2ND PIZZA AT HALF THE PRICE. THE OFFER 9. STAFF TIPS 6. PIZZA HUT GIFT CARD 2.CRM@PIZZA HUT 1. RETENTION AND REWARD 8. REMOVAL OF TRANS FATS 4.

We do what we say.We practice team together. we act like owners. Coaching and Support . we are accountable. ‡ ‡ ‡ ‡ ‡ ‡ . Excellence .We take pride in our work and have a passion for excellence. trusts in positive intentions. Recognition .We coach and support each other. Positive Energy .We execute with positive energy and intensity.We believe in people.Walking the Talk" with YUM! Leadership Principles ‡ ‡ Customer Focus . Accountability . team apart.We find reasons to celebrate the achievements of others and have fun doing it..We listen and respond to the voice of the customer. Teamwork . encourage ideas from everyone and actively develop a workforce that is diverse in style and background. Belief in People .we hate bureaucracy and all the nonsense that comes with it..

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