Professional Documents
Culture Documents
Note – Audience analysis issues include size, gender, experience, attitude and expectations.
Audience Impact (Friendly)
1. Organizational Pattern
1. Try something new
2. Involve the audience
2. Delivery Style
1. Be warm, pleasant and open
2. Smile and maintain eye-contact
3. Supporting Material
1. Humour
2. Personal Examples
3. Experiential Learning
Audience Impact (Neutral)
1. Organizational Pattern
1. Present both sides of issue
2. Use pro-con or problem-solution patterns
3. Save time for audience questions
2. Delivery Style
1. Be controlled
2. Use confident small gestures
3. Supporting Material
1. Facts, Statistics and Expert Opinion
2. Comparative Reasoning
3. Avoid humour, personal stories and flashy visuals
Audience Impact (Uninterested)
1. Organizational Pattern
1. Be brief; no more than three points
2. Avoid pro-con pattern
2. Delivery Style
1. Be dynamic and entertaining
2. Move around
3. Large gestures
3. Supporting Material
1. Use humour, cartoons, colourful visuals
2. Quotations and startling statistics
Audience Impact (Hostile)
1. Organizational Pattern
1. Use noncontroversial pattern
2. Topical or Chronological
2. Delivery Style
1. Be calm, controlled
2. Speak evenly and slowly
3. Supporting Material
1. Facts, data and expert opinion
2. Avoid anecdotes and humour
Content Organization
Step 1: Tell them what you’re going to say.
Step 2: Say it.
Step 3: Tell them what you’ve just said.
The text would have been easier to read if you had just followed the rule!!!
Also remember…
• The presentation slides only summarizes
• Telling the whole story is for the presenter
Slide Presentation