CHAPTER – I INTRODUCTION

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As we know consumers are the kings. It is very important to know the consumers satisfaction of the product. Hence ,I have taken the effort to make a study on consumers satisfaction towards L.G. Television at hosur. This is taken in order to know their expectations and to meet the demand in the market. In this project, I have orderly mentioned the topics. In first topic ,I have mentioned the design of the study ,in this you will see the type of study, Objectives of study, Scope of the study, Sample size of the study, Statistical design and so on,. Under second topic, I have analyzed the collected data in tabular form and shown in charts. You will see Gender profile, Occupation profile, Income profile of the respondents and so on,. Under fourth topic you will see various collected data in statistical form and the following topics so on, .Finally I have attached the questionnaire under annexure.

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CHAPTER – II DESIGN OF THE STUDY

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2.1 Statement of the problem: ♦ ‘To study the consumer satisfaction towards

L.G.TELEVISION in Hosur’.

2.2 Objectives: ♦ ♦ ♦ ♦ ♦ To know the customer satisfaction about LG TV. To know type of customers. T o know the demand in the market. To get the suggestions from the respondents. To know number of LG customers.

2.3 Data Collection: Primary Data: ♦ at Hosur. ♦ Secondary Data: Administering Questionnaires. Meeting up with the customers of using LG television

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♦ ♦ ♦ 2.4 Statistical Design: ♦ method.

Internet Reference books. Mass media.

Research is done in statistical random sampling

2.5 Type of Research: ♦ Descriptive research.

2.6 Sample Size: ♦ 50 customers from Hosur surrounding areas.

2.7 Data analysis and Interpretation: The data so collected was analyzed by using statistical intervention and presented in the tabular form of and pie charts.

2.8 Contribution of Study: To advice and provide some details to LG company to understand the customers in rural areas and to know the satisfactory level of LG a customer

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and also to know customer satisfaction on regarding the services provided by the company. So as to improve the services in future.

2.9 Limitations of Study: ♦ questionnaires. ♦ ♦ Lack of experience. Few respondents made late in giving questionnaires. some respondents did not give back the

CHAPTER – III

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PROFILES

Company profile

History LG Electronics was established in 1958 and has since led the way into the advanced digital era thanks to the technological expertise acquired by manufacturing many home appliances such as radios and TVs. LG Electronics has unveiled many new products, applied new technologies in the form of mobile devices and digital TVs in the 21st century and continues to reinforce its status as a global company.

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1958 Founded as Gold Star 1959 Korea first radios 1998 60-inch Plasma TV 1999 Joint venture with Philips 2003 Enters UK GSM handset market

2005 Develops world's first 3G UMTS DMB handset 2007 Launches the industry's first dual-format, HD disc player and drive 1958 Founded as Gold Star 1960's Produces Korea's first radios, TVs, refrigerators, washing machines, and air conditioners

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1995 Renamed LG Electronics Acquires US-based Zenith 1997 World’s first CDMA digital mobile handsets supplied to Ameritech and GTE in U.S. Achieves UL certification in U.S. Develops world's first IC set for DTV 1998 Develops world’s first 60-inch plasma TV 1999 Establishes LG Philips LCD, a joint venture with Philips

2000 Launches world’s first Internet refrigerator. Exports synchronous IMT-2000 to Marconi. Wireless of Italy Significant exports to Verizon Wireless in U.S. 2001 GSM mobile handset Exports to Russia, Italy, and Indonesia. Establishes market leadership in Australian.

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CDMA market Launches world’s first Internet washing machine, air conditioner, and microwave oven 2002 Under LG Holding Company system, separates into LG Electronics and LG Corporation. Full-scale export of GPRS color mobile phones to Europe. Establishes CDMA handset production line and R&D center in China 2003 Enters Northern European and Middle East GSM handset market Achieves monthly export volume above 2.5million units (July) Top global CDMA producer 2004 EVSB, the next-generation DTV transmission technology, chosen to be the U.S./Canada Industry standard by the US ATSC Commercializes world’s first 55" all-in-one LCD TV Commercializes world’s first 71" plasma TV Develops world’s first Satellite- and Terrestrial-DMB handsets 2005 Becomes fourth-largest supplier of the mobile handsets market worldwide

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Develops world’s first 3G UMTS DMB handset, 3G-based DVB-Hand Media FLO DMB Phone with time-shift function and DMB notebook computer Establishes LG-Nortel, a network solution joint venture with Nortel 2006 LG Chocolate, the first model in LG's Black Label series of premium handsets, sells 7.5 million units worldwide Develops the first single-scan 60" HD PDP module and 100-inch LCD TV Establishes strategic partnership with UL Acquires the world’s first IPv6 Gold Ready logo 2007 Launches the industry's first dual-format, high-definition disc player and drive

3 Respondent Profile:

3.1 Gender profile :
Table 3.1 Indicating gender profile of the respondents Gender Male No of Respondents 37 Percentage 74

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Female Total

13 50

26 100

Chart : 3.1 depicts table 3.1

GENDER PROFILE

Male Female Total

Interpretation:
74% of the respondents were male and 25% of the respondent s were female.

3.2 Age profile :
Table 3.2 Indicating age profile of the respondent Age No of Respondent Percentage

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15-25 25-35 35-45 45& above

25 12 8 5

50 24 16 10

Chart 3.2 depicts Table 3.2

AGE PROFILE

15-25 25-35 35-45 45& above

Interpretation:
50% of the respondents falls in the age group of 15-25. 24% of the respondents fall in the age group of 25-35, 16% of the respondents fall in the age group of 35-45 and 10% of the respondents fall in the age group of 45 and above.

3.3 Occupation of the respondents :

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Table 3.3 Indicating Occupation of the respondents Occupation Business men Student Shop –keeper Profession Others No of Respondents 6 20 4 10 10 Purchase 12 40 8 20 20

Chart 3.3 depicts table 3.3

OCCUPATION PROFILE

Business men Student Shop –keeper Profession Others

Interpretation:
40 % of the respondents were students. 20 % of the respondents were Professors. 20% of the respondents were others. 12 % of the respondents were Business man.

3.4 Income of the Respondents :

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Table 3.4 Indicating Income of the respondents. Income Level Belove5000 Between -500- 1000 Above 10000 No of Respondents 30 12 8 Percentage 60 24 16

Chart 3.4 depicts table 3.4

INCOME PROFILE

Belove5000 Between -500- 1000 Above 10000

Interpretation:
60% of the respondent fall in the bracket of bselow5000, 24% fall in the bracket of between 5000 –1000, 16% fall in the bracket above 10000.

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CHAPTER – IV ANALYSIS

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4.1 Familiarity of the product : Table 4.1 Indicating familiarity of the product LG Television.
Very Familiar Some what familiar Never hard Hard but not used 38 8 1 3 76 16 2 6

Chart 4.1 depicts table 4.1

FAMILIARITY OF THE PRODUCT

1 2 3 4 5

Interpretation: 76% of the respondents were very familiar with LG . 16% of the respondents were some what familiar with LG .

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6% of the respondents were Hard but not hard familiar with LG . 2% of the respondents were never heard. 4.2 Source of the knowledge of LG Television : Table 4.1 Indicating familiarity of the product LG Television.
Sources of LG TV Newspaper Television Word of mouth Magazine Other No of respondents 8 28 10 2 2 Percentage 16 56 20 4 4

Chart 4.2 depicts table 4.2

SOURCES OF KNOWLEDGE

New spaper Television Word of mouth Magazine Other

Interpretation: 56% of the respondents had the knowledge through television. 20% of the respondents had the knowledge through word of mouth. 16% of

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the respondents had the knowledge through Newspaper. 04% of the respondents had the knowledge through Magazine and 4% through others. 4.3 Reason for preferring L G TV : Table 4.3 Indicating reason the preparing oft LG Television
Reasons Looks Good Quality Price Reputation No of respondents 12 20 10 8 Percentage 24 40 20 16

Chart 4.3 depicts table 4.3
REASONS FOR PREFERRING L. G. T V

Looks Good Quality Price Reputation

Interpretation: 40% of the respondents says become a quality .

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24% of the respondents says its look good. 20% of the respondents says of price. 04% of the respondents says of reputation.

4.4 Opinion about cost of the product : Table 4.4 Indicating the customers opinion about cost of the product.
Opinion Very expensive Less expensive Moderate Economical No of respondents 12 12 20 6 Percentage 24 24 40 12

Chart 4.4 depicts table 4.4

OPINION ABOUT THE COST

Very expensive Less expensive Moderate Economical

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Interpretation: 40% of the respondents told it is very expensive, 24% told it is less expensive, 24% told it is moderate and 12% told it is economical.

4.5 Opinion about performance of the product : Table 4.5 Indicating Opinion about performance of the product
Reasons Excellent Good Average Below Average No of respondents 208 10 8 4 Percentage 56 20 16 8

Chart 4.5 depicts table 4.5

OPINION ABOUT PERFORMANCE OF THE PRODUCT

Excellent Good Average Below Average

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Interpretation: 56% of the respondents told excellent. 20% told good. 16% told average and 6% told below average.

4.6 Opinion about Quality : Table 4.6 Indicating Opinion about the Quality.
Reasons Excellent Good Average Below Average No of respondents 21 15 12 2 Percentage 42 30 24 4

Chart 4.6 depicts table 4.6

OPINION ABOUT THE QUALITY

Excellent Good Average Below Average

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Interpretation: 42% of the respondents said it is excellent. 30% said good. 24% said average and 4% said below average.

4.7 Best in LG compared to others : Table 4.7 Indicating best in LG compares to others
Reasons Clarity of the screen Easy operation Service Quality No of respondents 22 10 12 6 Percentage 44 20 24 12

Chart 4.7 depicts table 4.7

BEST IN L.G. COMPARED TO OTHERS

Clarity of the screen Easy operation Service Quality

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Interpretation: 44% said it is best because of clarity, 24% said because of service, 20% said because of easy operation and 6% said because of quality.

4.8 Operation system of the product : Table 4.8 Indicating Operating systems of the product
Reasons Very easy Difficult No to easy No of respondents 38 5 7 Percentage 76 10 14

Chart 4.8 depicts table 4.8
OPERATION SYSTEM OF L.G. TV

1 2 3 4

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Interpretation: 76% said very easy. 14% said not easy.10% said it is difficulty.

4.9 Satisfaction with guarantee and warranty : Table 4.9 Indicating Satisfaction with guarantee and warrantor
Satisfactory Yes No No of respondents 44 6 Percentage 88 12

Chart 4.9 depicts table 4.9
SATISFACTION WITH GUARANTEE AND WARRANTEE

Satisfactory Yes No

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Interpretation: 88% of the respondents were satisfied and 12% were not satisfied.

4.10 Service of the LG Electronics : Table 4.10 Indicating Service of the LG Electronics
Ratings Excellent Good Average Below Average No of respondents 10 25 8 7 Percentage 20 50 16 14

Chart 4.10 depicts table 4.10
SERVICE RATINGS OF L.G. ELECTRONICS

Excellent Good Average Below Average

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Interpretation: 50% of the respondents told that the services are excellent, 20% told good, 16% told average and 14% told below average.

4.11 Accessibility of the product : Table 4.11 Indicating Accessibility of product
Accessibility Easily available Difficulty No of respondents 48 2 Percentage 96 4

Chart 4.11 depicts table 4.11

ACCESSIBILITY OF THE PRODUCT

Easily available Difficulty

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Interpretation: 96% of the respondents said it is easily available and 4% said it is difficulty.

4.12 Recommendations to the product : Table 4.12 Indicating Recommendation to the product
Satisfactory Yes 10 No of respondents 40 10 Percentage 80 20

Chart 4.12 depicts table 4.12

2 1.5 NO 1 0.5 0 YES

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Interpretation: 80% of the respondents said that they will recommend to buy and 20% said that they won’t recommend to buy.

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4.13 Overall satisfaction of the product : Table 4.13 Indicating Overall satisfaction of the product
Satisfactory level High satisfied Some what satisfied Not satisfied No of respondents 14 26 10 Percentage 28 52 20

Chart 4.13 depicts table 4.13

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OVERALL SATIS FACTION OF THE PRODUCT

High satisfied Some what satisfied Not satisfied

Interpretation: 52% of the respondents were highly satisfied. 28% were some what satisfied and 20% were not satisfied.

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CHAPTER – V FINDINGS OF THE STUDY

 The study shows males are more in number and females are less.

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 Out of the 50 respondents 50% of the respondents falls in the age group of 15-25. 24% of the respondents fall in the age group of 25-35, 16% of the respondents fall in the age group of 35-45 and 10% of the respondents fall in the age group of 45 and above.

 88% of the respondents are satisfied with the guarantee and warranty.

 This study shows that the students are more likely to use the L.G. t.v.

 The study shows that most of the customers come to know about L G television through the television.

Out of 50 respondents 56% of the respondents told excellent, 20%

told good,16% told average and 6% told below average

 50% of the respondents are highly rating the clarity of the screen of the product.

 50% of the respondents told that the services are excellent, 20% told good, 16% told average and 14% told below average.

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 40% of the respondents are comes under the moderate price for the product.

 52% of the respondents are highly satisfied with the product.

 80% of the respondents recommend to buy the product.

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CHAPTER – VI SUGGESTIONS

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• Needs to decrease price in rural areas . • It needs to improve in services to satisfy the consumers. • It needs to change the pricing strategy in rural areas. • It needs to improve the quality of the product. • Special offers, etc,.

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CHAPTER – VII CONCLUSION

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India has large number of population. Among that only one third of population are aware of LG remaining are not aware of LG. Hence decrease in price and creating various types of advertisements will cover whole part of India. There is a aggressive chance of marketing taking place. This will increase the sales and retains the large number of customers.

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