P. 1
Marketing Models

Marketing Models

5.0

|Views: 1,623|Likes:
Probability Modeling for Predicting Various Marketing issues.
Probability Modeling for Predicting Various Marketing issues.

More info:

Published by: Professor Sameer Kulkarni on Sep 10, 2008
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

05/14/2013

pdf

text

original

What is our best guess of ps given a response
of xs to a test mailing of size ms?

Intuitively, we would expect

E(ps|xs,ms)ω α

α+β +(1−ω) xs
ms

62

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->