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Questionnaire for Amul

Questionnaire for Amul

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Published by Leena Sarma

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Published by: Leena Sarma on Jun 06, 2011
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06/01/2013

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Questionnaire for consumers: Name of the respondent……………………………………………………………………………………………… ……………………….. Contact No. (Optional)……………………………….. Address…………………………………………………………………………… Gender: male/female.

married/ unmarried Staying: Single / with family. Marital status:

Age: 10-24

25-39

40-54

55- and above Serviceman

Occupation: Student

businessmen

1. Do you consume milk & milk product?

Yes

No

2. What is your frequency of buying milk & milk products?

Daily

once in 2-3 days

once in 4-6 days

once in a weak.

3. What would be your daily purchase of milk and milk products?

Less than 1lt/1kg

1 to 2 ltr/kg

2 to 4 lt/kg

more than 4 ltr/kg

4. What is your usage pattern of different categories of milk and milk product (in percentage volume)? Usage pattern Bread spread( butter ) % volume

Nestle rank order ………………… ………………… . You buy: Branded milk products unbranded milk products Both branded and unbranded milk products 6. Amul b. If you buy unbranded milk products then what kind of purchase you make Packed loose 7.Flavored Milk drinks Powder milk Fresh Cheese For cooking desert Health drinks 5. Rank the following companies in order of your preference towards the milk products they cater No two brands should receive the same rank number Brand a.

Mother dairy d. How many products of Amul you are aware of? 1 to 5 products 6 to 15 16 and above All 43 7.c. will you purchase other brand? Yes No If yes. 2= poorly considered. Britannia ………………… ………………… ………………… ………………… 8. 5= very strongly considered) . If your preferred brand is not available. 3=indifferent. How do you consider the following as factors while purchasing milk products. (rate from 1-5 where 1= very poorly considered . Hatsun f. Purabi dairy e. then would you purchase Amul products? Yes No 9. 4= strongly considered.

Do you buy Amul products? Yes No .Sc 1 ale Factors brand Taste Price Perish ability Offers Availability of substitute products Size of the shop 2 3 4 5 8.

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