‡ Bajaj is present in over 50 countries all over the globe

‡ Dominant presence in Africa, Latin America and South

Asia with increasing market share every year
‡ Market leader in motorcycles in Colombia, Central
America, Sri Lanka, Bangladesh, Philippines, Nigeria,
Uganda and Kenya
‡ 891,002 units exported in 2009-10, an increase of over
15 % over the previous year
‡ Total motorcycle exports of 726,115 in 2009-10, growth
of 15% over 2008-09
‡ Largest exporter of three wheeled commercial vehicles in
the world: 164,887 units exported in 2009-10, a rise of
19% over 2008-09
ð



‡
The feeling of freedom and being one with the
Nature comes only from riding a two wheeler.
Indians prefer the two wheelers because of their
small manageable size, low maintenance, pricing
and easy loan repayments. Indian streets are full of
people of all age groups riding a two wheeler.
Motorized two wheelers are seen as a symbol of
status by the populace. Thus, in India, we would see
swanky four wheels jostling with our ever reliable
and sturdy steed: the two wheeler.
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sounder Jamnalal Bajaj
Year of Establishment 1926
Industry Automotive - Two & Three Wheelers
Business Group The Bajaj Group
Listings & its codes BSE - Code: 500490; NSE - Code: BAJAJAUTO
Presence Distribution network covers 50 countries.
Dominant presence in Sri Lanka, Bangladesh, Columbia,
Guatemala, Peru, Egypt, Iran and Indonesia.
Joint Venture Kawasaki Heavy Industries of Japan
Works — Akurdi, Pune 411035
— Bajaj Nagar, Waluj Aurangabad 431136
— Chakan Industrial Area, Chakan, Pune 411501

E-mail rahulbajaj@bajajauto.co.in

Website www.bajajauto.com
ð
 

sounded : 1945

Headquarters :  
   
 

  : ã
9,367
1 million(2009)

j
  ã
5353
4 million(2009)


  10,250 (2006-07)

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ü It On November 29, 1945 Bajaj Auto came into
existence as M/s Bachraj Trading Corporation Private
Limited.

ü started off by selling imported two- and three-

wheelers in India.

ü In 1959, it obtained license from the Government of

India to manufacture two- and three-wheelers and it
went public in 1960.

ü In 1970, it rolled out its 100,000th vehicle.

ü In 1977, the technical collaboration agreement with
Piaggio of Italy expired

ü In 1977, it managed to produce and sell 100,000

vehicles in a single financial year.

ü In 1985, it started producing at Waluj in Aurangabad.

ü In 1986, it managed to produce and sell 500,000

vehicles in a single financial year.

ü Bajaj entered into a strategic tie-up with Kawasaki

in late 1990s to enhance its product line and
knowledge up-gradation.
Oo ition in market:

‡ Bajaj is the first Indian two wheeler

automobile company in the market.

‡ Bajaj is India¶s 2nd motorcycle maker.

‡ Bajaj ranked as world¶s 4th largest

manufacture.
 ð   
‡ 1972 - Bajaj Chetak
‡ 1976 - Bajaj Super
‡ 1981 - Bajaj M-50
‡ 1986 - Bajaj M-80, Kawasaki Bajaj KB100
‡ 1990 - Bajaj Sunny
‡ 1991 - Kawasaki Bajaj 4S Champion
‡ 1994 - Bajaj Classic
‡ 1995 - Bajaj Super Excel
6,
6 1997 - Kawasaki Bajaj Boxer
6 1998 - Bajaj Caliber, Bajaj Legend, India's first four-
stroke scooter, Bajaj Spirit
6 2001 - Eliminator, Bajaj Pulsar
6 2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar
6 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke, Bajaj
Discover
ü2005 - Bajaj Wave, Bajaj Avenger
ü2006 - Bajaj Platina
ü2007 - Bajaj Pulsar-200(Oil Cooled), Bajaj Kristal,
Bajaj Pulsar 220 DTS-Fi, XCD 125 DTS-Si (Pronounced
Exceed 125 DTS-Si)
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‡ Total vehicle sales of the company stood at 3,52,769
units in September, compared to 2,80,916 units in
the same period a year ago, a growth of 25.58 per
cent, the company had said.

6Bajaj is also going flat out in the sports segment

with its Pulsar brand which is clocking close to
80,000 units a month
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Pune-based Bajaj Auto, India's second biggest bike
maker, today posted a Bajaj is also going flat out in the
sports segment with its Pulsar brand which is clocking
close to 80,000 units a month26 per cent rise in total
sales of its two and three wheelers selling 352,769
units during September as compared to the same
month a year ago. Sales of motorcycle grew 26 per
cent (including exports) during the reporting month to
314,515 units as against 249,133 units.
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‡ Hero Honda

‡ Tvs Suzuki

‡ Yamaha
 á 
Herohonda Bajaj Tvs Other

14%
27% 41%
18%

27%
ð rning point
‡ 1991 -1992 :overall sales of two wheeler declined
by 15% & 8% because of recession in the Indian
two wheeler market.
‡ Reason
6 1990- pattern of demand changed.
6 demographic changes : increasing proportion of
younger people in the overall population.
6 1999-2000: motorcycle sales increase by80% of
their total busi.
  
 


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‡ Bajaj Auto has a huge, extensive and very well-equipped
Research and Development wing geared to meet two
critical organizational goals:
1. Development of exciting new products that anticipate
and meet emerging customer needs in India and
abroad
2. Development of eco-friendly automobile technologies
‡ The company has also been investing heavily in the
latest, sophisticated technologies to scale down product
development lifecycles and enhance testing capabilities.
‡ Bajaj Auto R&D also enjoys access to the specialized
expertise of leading international design and automobile
engineering companies working in specific areas.
   

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Mibliography:

‡www.bajajauto.com

‡www.google.com

‡www.wikipedia.com