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Smu Assignment Semester 1 Complete

Smu Assignment Semester 1 Complete


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smu assignment 2011
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ANS: Contemporary Work Cohort

Contemporary Work Cohort, proposed by Robbins (2003) divides the work force

into different groups depending on the era or period in which they have entered

into work. It stresses upon individuals‘ values which reflect the societal values of

the period in which they grew up.

The cohorts and the respective values have been listed below:

1.Veterans—Workers who entered the workforce from the early 1940s through the

early 1960s and exhibited the following value orientations:

1. They were influenced by the Great Depression and World War II

2. Believed in hard work

3. Tended to be loyal to their employer

4. Terminal values: Comfortable life and family security

2.Boomers—Employees who entered the workforce during the 1960s through the

mid1980s belonged to this category and their value orientations were:

a. Influenced heavily by John F. Kennedy, the civil rights and feminist movements,

the Beatles, the Vietnam War, and baby boom competition.

b. Distrusted authority, but gave a high emphasis on achievement and material


c. Organizations who employed them were vehicles for their careers.

d. Terminal values: sense of accomplishment and social recognition.

3.Xers—began to enter the workforce from the mid1980s.

They cherished the following values:

a. Shaped by globalization, two career parents, MTV, AIDS, and computers.

b. Value flexibility, life options, and achievement of job satisfaction.

c. Family and relationships were important and enjoyed team oriented work.

d. Less willing to make personal sacrifices for employers than previous


e. Terminal values: true friendship, happiness, and pleasure

4.Ne xte rs—most recent entrants into the workforce.

a. Grew up in prosperous times, have high expectation, believe in themselves, and

confident in their ability to succeed.

b. Never ending search for ideal job; see nothing wrong with job hopping.

c. Seek financial success.

d. Enjoy team work, but are highly self reliant.

e. Terminal values: freedom and comfortable life.

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