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DTDC Rajan

DTDC Rajan

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Published by Praveen Yadav

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Published by: Praveen Yadav on Jun 09, 2011
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‡ Logistics is the management of the flow of goods, information and other resources, including energy and people, between the point of origin and the point of consumption in order to meet the requirements of consumers. Logistics is a part of supply chain management (SCM).

Range of Logistics Services

logistics and SCM are often used interchangeably. logistics is more operations-oriented . Managing a supply chain is 'supply chain management'. services. In literature. and information from a source to a customer. While SCM is more strategic in nature.Supply Chain Management (SCM) ‡ A supply chain is a set of organizations directly linked by one or more of the upstream and downstream flows of products. though there is a subtle difference between the two. finances.

Global logistics industry .

Evolution of Logistics Model .

Element of Logistics Cost .

‡ Disorganized trucking operations. .Challenges faced by Indian logistics sector ‡ Limited physical infrastructure. ‡ Non-existent warehouse standards.

64 .Logistics performance of Index of India with other countries Country LPI Score USA 3.85 UK 3.84 Singapore 4.07 China 3.64 Mexico 2.19 India 3.

4% .S. 9.Logistics cost contributed from GDP in different countries Country Logistics Cost/GDP India 13% U.9% Europe 10% Japan 11.

Key Growth Drivers Of Logistics sector .

Courier & cargo industries Birth.Growth & Development of Courier Service in India ‡ The Indian Postal System came into existence in 1774 ‡ First Indian Post office Act introduced in 1837 ‡ Then came ³Angadias´ who carried documents and precious gems and jewels ‡ The most unique Express Service prevalent in India is the ³Dabbawalas´ ‡ The organized Courier Industry came into existence in 1977 ‡ The Courier Industry started gaining momentum in 1980¶s .

000 Crores (USD 889 Mill ion) and expected to double in next 5 years ‡ Domestic airfreight market likely to grow exponentially by 2010 ‡ Attracting MNCs .Future of Courier & Cargo Industry ‡ ‡ ‡ ‡ Courier & Cargo business has become a mega market Industry steadily growing at the estimated rate of 25% each year Very few players in the organized sector Estimated growth in revenue of INR 4.

Key player of Courier & Cargo Industry AFL Blue Dart DHL Gati Safexpress First Flight TNT FEDEX .



000 Pin codes 10 Regional offices and gateways 240 International destinations Special services to SAARC ISO9000 Certified Reliance (ADAG) large shareholder .DTDC Overview ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ India¶s largest delivery network Handles 10 million parcels a month 13.700 locations Serves 10.000 people in operations 3.

dtdc.DTDC Fact Sheet ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ Founded : Head Quarters : Web Address : (intra.400 (approx) 2.com Mr. 1990 Bangalore www.910 (as on 13 May¶2010) 4.000 (approx) .50.in ) Principal Officer : (Chairman & Managing Director) Zonal Offices : Regional Offices : BR /SF/ MF office : Franchisee Offices : Employees (Direct) : Shipments Per Day : July 26.co. Subhasish Chakraborty 4 9 200 /58/ 12 =270 4.dtdc.


Franchises ‡ Pioneer in Franchise Business ‡ 3700 in India ‡ 25 in US and UK ‡ 500 finished 10 years ‡ 1000 finished over 5 years ‡ Win-Win partnership ‡ Long term commitments ‡ Sales support ‡ IT link up .intranet ‡ Special schemes .

TECHNOLOGY ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ Web based tracking Electronic POD Over 100 people team 10 Years of investment IBM partnership Solid intranet Linked with partners Bar coding of AWB 100% scanning .

ensures that customer-entered shipping addresses for the de1stinations are correct at the time of order. SMS DTDC¶s E commerce solution that helps with system generated bar-coded waybill at the Customer¶s destination facilitating an easy process. ‡ ‡ ‡ ‡ . Customers can schedule a courier pick-up Get customized rate quotes Customer can create customized shipment reports DTDC Indian Address Validation Tool.SERVICES PROVIDED ‡ ‡ Domestic tracking via internet.

Business Process .





Distribution infrastructure of logistics companies .

It should support its outlets to promote the services of DTDC in their locality by providing adequate promotional material. . This will improve logistics performance and bring down overall product cost making Indian products globally competitive. ‡ DTDC has good distribution network for cargo business as compared to its competitors. But when it comes to courier business it does not have the adequate reach to compete with the other courier companies who have huge distribution infrastructure and compete on low prices. ‡ From the survey of outlets. The sector will see an unprecedented growth in the coming years with improved infrastructure and a uniform tax structure.Conclusions and recommendations ‡ The Indian logistics industry is going through a transformation. But when it comes to courier services it has many competitors like Gati. but it should step up its promotion efforts by aggressively promoting its services through sign boards. ‡ DTDC should expand its distribution network by setting up more outlets in prime locations which will increase its revenues and also increases the brand visibility. DTDC (37%) is the preferred player in logistics services for cargo business and Safexpress (21%) is its nearest competitor. Blue Dart and First Flight. ‡ DTDC¶s vehicles on road are a good mode of promotion. hoardings and media ads.

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