Standard Chartered Bank


Standard Chartered Bank

Banking in India
‡ Banking in India originated in the last decades of the 18th century. The first banks were The General Bank of India which started in 1786, and the Bank of Hindustan, both of which are now defunct. The oldest bank in existence in India is the State Bank of India, which originated in the Bank of Calcutta in June 1806, which almost immediately became the Bank of Bengal. This was one of the three presidency banks, the other two being the Bank of Bombay and the Bank of Madras, all three of which were established under charters from the British East India Company. For many years the Presidency banks acted as quasi-central banks, as did their successors. The three banks merged in 1921 to form the Imperial Bank of India, which, upon India's independence, became the State Bank of India.

Standard Chartered Bank

Type of Banks
‡ Currently, India has 96 scheduled commercial banks (SCBs) ‡ 27 public sector banks (that is with the Government of India holding a stake), ‡ 31 private banks (these do not have government stake; they may be publicly listed and traded on stock exchanges). ‡ And 38 foreign banks. They have a combined network of over 53,000 branches.
Standard Chartered Bank


Australia and China. we re the only international bank with over 90 per cent profits generated from these areas. and the Chartered Bank of India. founded in 1853. Africa and the Middle East.‡ Our History Standard Chartered Wholesale Banking builds on over 150 years of banking experience in Asia. ‡ The Standard Chartered Group: background The Standard Chartered Group was formed in 1969 through a merger of two banks: The Standard Bank of British South Africa founded in 1863. Standard Chartered Bank . In fact.

Standard Chartered has adopted the strategies of: Building a world class business: Focus on core business. and generate maximum returns and benefits for shareholders. It spans the developed and emerging economics of the world with a network of over 1400 offices in more than 70 countries. With a mission to build a world-class bank.‡ Standard Chartered Bank Vision and Strategy Standard Chartered Bank has been established for over 150 years. Standard Chartered Bank . provide superior customer service.

‡ Jaspal joined SCB in 1998 after four years with UBS Investment Banking.Mr.Bindra Jaspal Singh Bindra is currently the Regional CEO for South East and South Asia. Standard Chartered Bank . ‡ Jaspal is 46 years old and a qualified Chartered Accountant and MBA. Jaspal S. He is also a member of Standard Chartered Group s (GMC). He began his career with Bank of America in 1984 and worked with them across Treasury.Peter Sands ‡ Peter Sands is the CEO of Standard Chartered Bank ‡ Sands has been with the bank since 2002 Mr. Capital Markets and Consumer Banking in India and Singapore.

India Region = Mr.com Location(Headquarter) = London. Bindra Capitalization = $50 billion No. Standard Chartered Bank . Of Employees = Over 75000 Branches = 1400 in 70 Countries Website = www. Africa and the Middle East CEO.standardchartered. Jaspal S.General Information ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ Name of the Company = STANDARD CHARTERED BANK Established = 1969 By A Merger Industry = Finance Products = Financial Services Area Covered = Asia.

‡ Strong network throughout India. Standard Chartered Bank. Standard Chartered Bank . ‡ Value added services. ‡ Competitive rates. ‡ Dedicated sales team.SWOT Analysis Strengths: ‡ The Standard Chartered Brand Name. strong presence in WEST. ‡ Highly qualified research team. ‡ Network of branches. ‡ Support of its parent company and promoter s viz. ‡ Good & diverse product. NORTH and SOUTH.

‡ Account access problem of customers.Weakness: ‡ RM doesn t give much importance on small companies. ‡ Poor ATM Network. Standard Chartered Bank . ‡ Service delivery perception is weak. ‡ High Average Quarterly Balance.

‡ Can offer a complete corporate package into under proposed corporate relationship. Standard Chartered Bank . ‡ Recovery of Indian stock market. ‡ Tie ups with master card networks.Opportunity: ‡ Need to focus on:‡ The growing interest of people in the Derivative and foreign exchange market. ‡ Improve shareholders return. ‡ Increase focus on value creation in whole banking.

‡ Competition from major players like ICICI BANK.Threat: ‡ HSBC pitching is quite aggressively.HDFC .AXIS BANK etc. KOTAK MAHINDER BANK.SBI BANK . ‡ The downfall in the Export market due to global recession.HSBC . Standard Chartered Bank .

Products of Standard Chartered Bank ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ Saving Account: a) AXcessPlus b) Super Value c) Parivaar d) No Frills Savings Account e) Aasaan f) Connect N Save Account g) 2-in-1 Account h) Depository Services I) Corporate Salary Account Current Account: a) Business Plus b) Enhance Business Plus Credit Cards: a) Super Value Titanium Credit Card b) Emirates Platinum Card c) Platinum Rewards Card d) Manhattan Platinum Card e) Gold Reward Standard Chartered Bank .

Standard Chartered Bank . Standard Chartered Bank needs to know about the competitor s moves and the customer s preference in this sector. The Bank wants to strengthen its customer base by gathering information about the market scenario for Savings Accounts. To asses the problem volume of future sales. To know HSBC services. The bank does a third party selling for all the investment products. which HSBC is providing to its customers. The study thus focused on the following dimensions: To identify critical factors that influences the buying behavior of individuals. The bank s own products have a lesser market as compared to its third party selling.Title of Project Comparative Analysis of Saving account of Standard Chartered Bank and HSBC Bank ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ The main focus of project is to know why the company has a small customer base. To find the position of Standard chartered bank vis-à-vis its competitors. To know the customer acceptance of the services of Standard chartered bank in Delhi and NCR regions. The main objective of study is to know which bank is best in terms of products and services.

‡ Features and services that influences the customer while he / she is into opening an account with a bank. ‡ To know which all others bank are key players. ‡ The Market Potential of Standard Chartered Bank s Services Account ‡ Comparing other banks with Standard Chartered on various banking parameters ‡ The impact of the study is that the Standard Chartered bank s services are better than HSBC Bank.Rationale of Study ‡ The following survey was mainly done with an objective to know the state of mind of an individual who is opening a saving account with STANDARD CHARTERED BANK. Standard Chartered Bank . And as far as customers points of view is concerned the Standard Chartered bank s service are more economical than HSBC bank.

Objectives of Study ‡ The objective of this project is to make a To study the Comparison of customer satisfaction between Savings Bank Account of Standard Chartered Bank and Hong Kong and Shanghai Banking Corporation Limited. Standard Chartered Bank . i. and to find out which one among these two is the best bank. HSBC Bank.e.

‡ The policies which are followed in the organization are based on the govt.Review of Literature / Theoretical Perspective ‡ According to the project there is little difference between theoretical and practical knowledge The instruments or methods which are considered here are same as of theory but not all like the methods which are used for doing comparative analysis are not exactly same in theory and in the company. Standard Chartered Bank . rules and regulations.

In comparative analysis of saving account of Standard chartered bank and HSBC bank. The research is carried on the objective to know the satisfaction level of the customers by saving account of both Banks and to arrive at the conclusion.Research Methodology Research Design ‡ The research is an EXPLORATORY RESEARCH. as conducted to clarify ambiguous situations or discover ideas that may be potential business opportunities. Standard Chartered Bank . Sampling Plan: ‡ Population: It includes people of different occupation like: ‡ Business class ‡ Service class ‡ Professionals ‡ Any other occupation Having a savings bank account with different banks.

Sample size ‡ 50 People Area of Operation ‡ The area of operation is Delhi / NCR Type of Data ‡ Two types of data are collected: PRIMARY DATA‡ Original data compiled and studied for a specific purpose. a structured survey might be conducted for the purpose of discovering current attitudes on a particular topic. I used convenience sampling and as research was done from the respondents who have a savings bank account as mentioned in the objective of the project. raw survey responses would be primary data. The questionnaire which was drafted was a structured questionnaire in which the questions asked were predetermined. interviews or personal interaction etc. Standard Chartered Bank . ‡ So. ‡ Primary data is collected either through observations or through direct communication with the respondents in the form of questionnaires. For example.Sampling Type: ‡ Convenience Sampling: According to my Convenience. here the primary data is collected through Questionnaire and Personal Interaction.

Standard Chartered Bank . The sources of secondary data which are used: ‡ Company s Manual ‡ Website of Standard Chartered Bank. ‡ Information acquiring through Internet. Business Standard etc.SECONDARY DATA:‡ It is the data which is collected by someone else or for some other purpose and which have already been passed through statistical process. ‡ Articles on the relative topics in various magazines and newspapers like Economic Times.

HSBC was named the world's most valuable banking brand by The Banker magazine.Major Competitor Profile ‡ HSBC Private Bank The presence of the HSBC Group in India can be traced back to October 1853 when the Mercantile Bank of India. ‡ HSBC (originally) the "The Hongkong and Shanghai Banking Corporation") was founded in Hong Kong (March) and Shanghai (one month later) in 1865. ‡ February 2008. London and China was founded in Bombay (now Mumbai). Standard Chartered Bank .

Comparison of Saving Account Standard Chartered Bank ‡ Saving Account: ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ a) AXcessPlus b) Super Value c) Parivaar d) No Frills Savings Account e) Aasaan f) Connect N Save Account g) 2-in-1 Account h) Depository Services i) Corporate Salary Account Standard Chartered Bank .

HSBC Bank ‡ Saving Account: ‡ ‡ ‡ a) MASS MARKET (MM) b) NO FRILLS SAVINGS ACCOUNT c) SMART MONEY ACCOUNT Standard Chartered Bank .

15.500 1.15.000 750 Account Statement Free Cheque Book (a) Personalized (b) Multiplicity (25 leafs cheque book) Free 225 HSBC Bank 25. ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ Banks Standard Chartered (amt. in Rs.25.7.000 750 750 750 Free Standard Chartered Bank Free 50 .) (amt.COMPARISON CHART ‡ Comparing Standard Chartered Bank with HSBC Bank.7.500 & < Rs.) Minimum Balance Requirement (Qtr) 25.000 & < Rs.000 1.000 Account Maintenance Charges (Qtr) If the AQB < Rs. in Rs.500 If the AQB > or = Rs.250 If the AQB > or = Rs.

A.A. Debit/ATM Card a) Annual Fee 200 b) Replacement of pin 50 c) Reissue of Lost card 200/100 150 N. 200 Standard Chartered Bank .‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ATM Usage a) Withdrawal from own ATM Free Free (2 withdrawals) b) Withdrawal from other ATM in India 50 55 c) Withdrawal from other ATM outside India 140 120 d) Balance Enquiry from other ATM's 20 N.

‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ Branch Transaction Charges Issue of DD 50 Cancellation of DD 50 Outstanding Cheque Collection Outside India 100 In India 50 Other Account Related Charges Duplicate Statement 100 Account Closure 500 Stop Payment 100-200 Cheque Return a) Issued 250 b) Deposited 100 50 50 Rs. 30 Max Rs. 10.A. 30 Max Rs.A. N.A. 2.50/1000 (Min Rs. N.000) Rs. 10.000) 150 N. 3/1000 (Min Rs.A. N. Standard Chartered Bank .

Standard Chartered Bank .ANALYSIS OF THE RESPONSES ‡ SEX RATIO ‡ ‡ The above pie chart shows the ratio of respondents taken in the survey. The survey was having 70% male and 30% female respondents.

‡ The male percent in the above bar graph is 49% in 20-30 age group. 3% and 2% in the age groups of 40-50 yrs and 50yrs-above respectively. 30%. Standard Chartered Bank . 25% lies in 30-40 yrs.AGE GROUP The above bar graph shows the age group of the respondents taken in the survey.. and 6% in 50-above age group. 70% females lies in the age groups of 20-30 yrs. 14% in 40-50. 31% in 30-40.e. ‡ Out of the total percent of females i.

OCCUPATION ‡ ‡ OCCUPATION The above graph gives the information about the occupation of the respondents. From the survey 26% of males and 27% of females were professionals. Standard Chartered Bank . 51% of males and 20% of females were from service class however 23% of males and 53% of females turned out to be businesspersons.

‡ The survey was having 96% people with a saving bank account whereas 4% respondents were not having any type of bank account. Standard Chartered Bank . they were mainly having a Post Office Account.DO YOU HAVE A BANK ACCOUNT? ‡ The above pie chart shows the ratio of respondents having a bank account.

‡ Out of the total respondent. ‡ Out of the total respondent.Different types of account which different respondents have.Types of account Chart:. ‡ Out of the total respondent. ‡ Out of the total respondent.37% uses Salary account. Standard Chartered Bank .6% uses current account.5% uses other accounts.52% uses Saving account.

Standard Chartered Bank . 30% prefer their bank because of having ATM near their place.WHAT DO YOU LIKE IN YOUR BANK? ‡ ‡ The above pie chart shows the reason for having a bank account in their preferred bank. however rate of interest.e. 45% like their bank because of the availability of bank branch. convenience and other reason is been preferred by only 5% of the respondents. 10% for better services like issuing cheque books whenever required etc. Most of the respondents i.

however it is but natural that this study also suffered from limitations. Employees & Customers are quite busy. so it was difficult to interact with each one of them. ‡ 3. Time constraint is a problem due to which completion of such a vast project is not possible. ‡ 2. The data taken from the internet is not always appropriate. Standard Chartered Bank . knowledge base and other factors. ‡ 4. which are mentioned below: ‡ 1. which are caused due to constraints of time. Its difficult to retrieve correct and full information from employees and customers in sharing thoughts with a summer trainee. An attempt was made to broad base the study as far as possible.Limitations ‡ No study is free from limitations.

25. ‡ On the basis of the above study Standard Chartered Bank is providing better services with fewer service charges in many respects. It made me decide which one is providing better services at least cost.000 while in HSBC Bank it is Rs.000 for Saving Account. ‡ In case of opening saving bank account in Standard Chartered Bank mostly people go for save and connect account and its average quarterly balance is Rs. ‡ In respect to other charges Standard Chartered Bank is more economical than HSBC Bank. Standard Chartered Bank .10.FINDINGS ‡ This project has helped me to understand Saving Bank Account of Standard Chartered Bank and HSBC Bank.

But there is a need to strengthen the bank by spreading awareness about the services offered by Standard Chartered bank through advertisement and by expanding the branches of the bank all over the country and also by tapping the potential customers through innovative means.Conclusions ‡ To conclude. Standard Chartered Bank . it can be said that the research findings clearly reveal the goodwill and reputation of the bank among the customer.

Bus stands shelters. Standard Chartered Bank . Interest cards distribution Mailers / personal invitations to selective section of the society Outdoor publicity Banners in commercial areas and prime sites. Off site ATM for developing business Advertisements on Dividers and Railings.SUGGESTION ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ Corrective positioning of Standard Chartered Bank Need A Change In Marketing Focus Solid Network Required to Develop the Business Further Strong Need of Brand Buildings Services Like ATM & Phone Banking Should Be Encouraged. Promotional Strategies Press publicity Paper inserts Advertisements in newspaper (local and national). Air balloons at shopping complex.

Standard Chartered Bank . ‡ We re one of three note issuing banks in Hong Kong. and the Middle-East.Standard Chartered Bank Milestones ‡ We re the only international bank with over 90 per cent profits from Asia. Africa. ‡ We re the only international bank with a long unbroken banking history in India and China. ‡ We re the largest international bank in India in terms of branch network and profits. ‡ We re the only bank in the Falkland Islands.

Standard Chartered Bank Operation Standard Chartered Bank .

Sultan Chand & sons Journals ‡ Journal of Management Websites ‡ www.com ‡ www.standardchartered Bank.bikypidia.com Standard Chartered Bank .Bibliography Books ‡ Marketing research.hsbc.com ‡ www.

Standard Chartered Bank .

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