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India SOI 7 Jun 2011

India SOI 7 Jun 2011

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State of The Internet with a Focus on India

Kedar Gavane Director, India

June 2011

comScore is a Global Leader in Measuring the Digital World
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SCOR 1700+ worldwide
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© comScore, Inc. Proprietary and Confidential.

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Global Coverage, Local Presence
comScore Locations

© comScore, Inc. Proprietary and Confidential.

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comScore Leverages Rich Panel Data to Deliver Unique and Broad Digital Business Analytics
2 Million Person Panel 360°View of Person Behavior The Only Global Measurement of Audience and E-commerce

Online & Offline Buying Transactions Media & Video Consumption

Web Visiting & Search Behavior

Online Advertising Exposure Advertising Effectiveness Demographics, Lifestyles & Attitudes

PANEL

Mobile Internet Usage & Behavior

170+ Countries Under Measurement 43 Markets Reported

© comScore, Inc. Proprietary and Confidential.

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Proprietary and Confidential. Inc.Some of Our Largest Clients in Asia Include… APAC (Excluding Japan) Japan © comScore. 5 V0411 .

351  Growth is flat in North America.7 204.0 --+32% +14% 204.2 Asia Pacific Europe North America Middle East . Inc.Africa Latin America © comScore.4 88.4 101.1 115. 6 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix.3 116.219 1.Asia Continues Significant Audience Growth  Growth expected to continue on the back of increased residential broadband penetration in Asia and Latin America Worldwide Online Population (Millions) +11%  Growth in developing regions likely to also continue as more people move from sharedaccess environment to home & work use 1. Proprietary and Confidential.3 363. March 2010 and March 2011 .9 480. European growth mostly driven by Russia March 2010 March 2011 +15% 550.7 Mar 2010 Mar 2011 +5% 345.

Shared-access Environments Make up Significant Portion of Total Population in Some Regions  Shared-access population in India is almost as large as the Internet population accessing from work and home Unique Visitors (MM) 15+ Audience Accessing Internet from Home or Work vs Other Audience (Under 15.0 37.2 42.8 41.9 Indonesia Vietnam Philippines 7 9.3 8.6 11. Inc.5 18.4 35.6 21. Shared Access including Internet Cafes) China India Brazil Mexico Indonesia Vietnam Philippines 15 73 79 415 15+ H/W China India Brazil Mexico 304. Proprietary and Confidential.7 15+ H/W Other © comScore.7 Other 111.5 7. Source: comScore Media Metrix.0 5.4 16. March 2011 .

2 China 47. 8 Mar-11 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix. March 2010 to March 2011 . with 20% growth that translates to 45 million new web users from work and home in the past year  Growth similarly high in many Latin American and Asian markets Online Population Sizes (MM) BRIC +20% 304.4 +13% 38.5 Brazil Russian Federation Mar-10 © comScore.8 India 41.Online Audience Sizes in BRIC countries. Inc. Proprietary and Confidential.5 +18% 40.8 42.0 +19% 34. 15+ Home & Work  Significant growth in BRIC countries in the past year. particularly in the very large Chinese market.2 254.

8 12.India’s Usage Relatively Low Compared to Similarly Sized Countries  Web users in China and India post the least average usage when compared to BRIC countries and other similarly sized web populations  Expect usage rates to increase as home/work Internet penetration increases and broadband becomes more readily available Internet Users (Millions) China India Brazil Mexico Indonesia Vietnam Philippines 415 Total Hours Online per Visitor WW Avg: 23.8 23.5 27.5 25. Proprietary and Confidential. March 2011 .1 73 79 China Japan Germany Russian Federation 12.3 17. Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix.7 15 India France 15+ H/W Other 9 Brazil © comScore. Inc.4 22.

Proprietary and Confidential. compared to 52% of the global average and 57% of the regional average Composition of Internet Audience 15+ 75% India 35% 40% 16% 6% Asia Pacific 29% 28% 23% 12% 9% Worldwide 26% 26% 22% 14% 11% 15-24 25-34 35-44 10 45-54 55+ © comScore. Global Averages  Internet audience in India skews dramatically young: three-quarters of the web audience is under the age of 35.Proportion of Youth Audience in India Substantially Larger than Regional. Inc. Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix. March 2011 .

average time spent online is still well below regional and global averages Average Time Online by Age Hours per Visitor 30.0 10.4 10. Overall Time Online is Behind Global and Regional Averages  15-24 year olds in India are the heaviest Internet users  Across the board.Young People Drive Internet Consumption in India.0 0.7 © comScore. 11 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix.2 11. Proprietary and Confidential. however. March 2011 . Inc.2 12.0 15.0 20.0 5.0 15-24 25-34 India 35-44 Asia Pacific Worldwide 45-54 55+ 13.0 25.4 12.

Indian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix. Proprietary and Confidential.6 11. the 35-44 year old age group is the exception: women spend 1.6 12.6 9. Inc. March 2011 .5 13.3 13.Young Males are Heaviest Internet Users in India  Males spend more time online than females in most age groups.0 15-24 25-34 35-44 Males Females 12 45-54 55+ © comScore.8 11.7 hours more online than males  15-24 year olds of both genders are the heaviest users overall  Typical demographic consumption pattern for emerging Internet market Average Time Online by Age & Gender Hours per Visitor 13.3 11.3 10.4 11.

Webmail are Key Online Categories Reach of Key Categories Search/Navigation Index: 102 Index: 126 116 106 128 121 73% 87% 85% 85% Retail 85 106 132 126 130 62 54% 63% 49% 46% 41% 31% 40% 32% Social Networking Business/Finance e-mail 78% 61% 64% 58% Education Downloads 111 109 103 102 90 112 198 86 126 91 100 102 104 103 Sports Community 61% 60% 61% 68% 59% 69% 58% 63% 55% 54% Travel 40% 31% 31% 50% 26% 27% 26% 36% 21% 35% Multimedia Games Directories/Resources Photos 94 72 58 74 News/Inf ormation Instant Messengers Technology TV Blogs 54% 53% Health 17% 23% India Worldwide © comScore. Proprietary and Confidential. March 2011 . Inc.Search. Social Networking. 13 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix.

Social Networking is Central to Internet Usage in India  Social Networking sites reach 84% of the web audience in India. 14 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only). Inc. March 2011 . Proprietary and Confidential. and takes up 21% of all time spent online Social Networking Sites March 2011 % Reach WW Asia Pacific 73%  Growth of 16 percent over the past year outpaces regional and global growth of the category Social Networking Sites Growth 53% 84% 89% 89% Europe North America Latin America +16% +2% 52% 53% +6% 73% 85% China 36% 83% 85% 69% 73% Russian Federation India India Asia Pacific Worldwide Mar 2010 Reach Mar 2011 Reach Brazil 80% © comScore.

COM Orkut © comScore. Inc.000 10. Proprietary and Confidential.593 25.000 15.000 30.197 FACEBOOK. March 2010 to March 2011 . 15 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix .000 0 15. had been two of Orkut’s final strongholds – until August this past year. when Facebook overtook Orkut to be the leading Social Network in India Unique Visitors (000) to Social Networking Sites 35.000 5.000 31.000 20.Facebook Has Overtaken Orkut to Be Leading SN in India  India. along with Brazil.

Proprietary and Confidential. Inc. with about half the web population visiting a site in the category Retail Sites March 2011 % Reach WW 63% 56% 71%  Growth in the category. 16 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only). compared to flat in the region and worldwide Asia Pacific Europe North America 81% 62% Retail Sites Growth Latin America --63% 63% +14% 47% 54% --55% 56% China Russian Federation India 48% 60% 54% 63% India Asia Pacific Worldwide Mar 2010 Reach Mar 2011 Reach Brazil © comScore. is in the double digits.Retail Site Visitation from India Increased Significantly Over Past Year  Visiting to retail sites is still relatively low in India. however. March 2011 .

5% Consumer Electronics 14.6% 4.1% India Asia Pacif ic Worldwide 17 © comScore.2% 3.4% 6.5% 1.3% 6.8% 11.8% 2.7% 1. and the only one which outpaces global and regional averages Percent Reach of Retail Subcategories: India. Inc.7% 6.6% 4.1% 1.4% 13.6% 5.3% 6.8% 4.6% 18.1% 8.8% Computer Sof tware 8.0% Fragrances/Cosmetics Toys 3.4% Tickets 1.6% 1.6% 11.0% 12.5% 3.Movies Jewelry/Luxury Goods/Accessories 0.4% 4.1% Mall 21.9% 4.9% 4.1% 5.3% 3. Asia Pacific and Worldwide 16.5% 4.0% 1.4% 1.7% 1.7% Comparison Shopping 10.4% 16. March 2011 .6% 0.0% 1.9% 3.2% 7.4% 3.8% Department Stores 3. Proprietary and Confidential.6% 0. Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only).1% 1.3% Consumer Goods Computer Hardware Retail .8% Retail .9% 1.9% 2.9% 1.8% Books Sports/Outdoor Flowers/Gif ts/Greetings Home Furnishings 6.0% 12.9% 0.8% Health Care 12.6% 7.2% 9.1% 1.7% Apparel 2.7% 2.Music Retail .Computer Software is the Most-Visited Retail Category in India.Food 16.

Inc. March 2011 . 18 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only). is at a robust 13 percent. moreover. Proprietary and Confidential.High Visitation to Travel Sites. Robust Growth in Category  India boasts the highest reach to travel sites among the BRIC countries. and is almost at levels similar to Europe and North America’s Travel Sites March 2011 % Reach WW Asia Pacific Europe 31% 22%  Growth. while growth in the region and globally were flat Travel Sites Growth 42% 45% 25% North America Latin America +13% 35% 40% -2% 23% 22% -2% China 31% 31% 15% Russian Federation 27% 40% 23% India India Asia Pacific Worldwide Mar 2010 Reach Mar 2011 Reach Brazil © comScore.

COM Expedia Inc 6.9 13.6 2.2 13. Inc.IN MUSTSEEINDIA.5 19. March 2011 .0 6.1 2.0 4. 19 Indian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix.COM MakeMyTrip CLEARTRIP.COM Travelocity ERAIL.7 31.COM TravelAdNetwork INDIARAILINFO.9 5.8 4.9 MUSTSEEINDIA.COM Travelocity ERAIL. Proprietary and Confidential.com. is about half an hour  As the middle class grows.COM 3.4 percent of web users visited the Indian Railways site in March.0 6.Top Sites: Travel  Top sites in Travel are topped by rail websites and online travel agents  19. there will be increased demand for online travel Top Travel Sites: India % Reach Indian Railways Yatra Online 7.7 1.0 4.IN 4.9 Expedia Inc TravelAdNetwork INDIARAILINFO. as well as on IndiaRailInfo.5 Yatra Online MakeMyTrip CLEARTRIP.7 1.4 Top Travel Sites: India Average Minutes per User Indian Railways 29.7 6. and average usage on that site.5 © comScore.

Proprietary and Confidential. visiting to Business/Finance sites is robust in India Business/Finance Sites March 2011 % Reach WW 46% 39% 53%  Growth is a modest 4 percent year over year. but positive when compared to global and regional declines Business/Finance Sites Growth Asia Pacific Europe North America 68% 36% Latin America -2% China +4% 47% 49% -3% 41% 39% 47% 46% 36% 36% Russian Federation India 49% 38% India Asia Pacific Worldwide Mar 2010 Reach Mar 2011 Reach Brazil © comScore. Inc.Significant Upside Remains for the Business/Finance Category  Unusually for a developing market. 20 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only). March 2011 .

Moneycontrol 2. ICICI bank sites 4. 21 . Inc.Which is the top visited banking/finance website in India? 1. State bank of India © comScore. HDFC bank sites 3. Proprietary and Confidential.

8 17.9 percent  Citigroup is the most-visited International bank.7 9.9 70.4 3. Inc.7 7.9 7.6 6.0 Yahoo! Finance Axis Bank Life Insurance Co of India FSSNET. with ICICI Bank leading the category with reach of 10.IN 4.5 18. and MoneyControl the top Business News and Information site.4 17.Top Sites: Business/Finance  Most of the top Business/Finance sites in India are banks.1 State Bank of India Indian Overseas Bank Citigroup 7.IN 2.CO.0 State Bank of India Indian Overseas Bank Citigroup 4.CO. March 2011 .6 3.COM 10.COM Top Business/Finance Sites: India Average Minutes per User ICICI Bank HDFC Group MONEYCONTROL.6 FSSNET.1 Yahoo! Finance Axis Bank Life Insurance Co of India 4.3 17.8 22. Proprietary and Confidential. MoneyControl also got the most usage.9 8. 22 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix.3 © comScore. with the average user spending 70 minutes on the site over the course of the month Top Business/Finance Sites: India % Reach ICICI Bank HDFC Group MONEYCONTROL.7 5.

March 2011 . Proprietary and Confidential. 23 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only).Technology Sites  Fifty-five percent of the web population in India visited a Technology site Technology Sites March 2011 % Reach  Growth over the past year was 7 percent. Inc. compared to a decline of 2 percent in Asia Pacific and flat growth globally WW Asia Pacific Europe 54% 43% 65% 62% 58% North America Technology Sites Growth Latin America +7% 52% 55% -2% 44% 43% --54% 54% China Russian Federation 35% 64% 55% 56% India Asia Pacific Worldwide India Brazil Mar 2010 Reach Mar 2011 Reach © comScore.

24 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only). outpacing regional growth of 2 percent and global growth at 3 percent News/Info Sites Growth 68% 77% 61% North America Latin America +16% 50% 58% +2% 56% 57% +3% 61% 63% China Russian Federation 50% 64% 58% 56% India India Asia Pacific Worldwide Brazil Mar 2010 Reach Mar 2011 Reach © comScore.News/Info Category one of Fastest-Growing in India  58 percent of Indian web users visited a News/Info site. Inc. March 2011 . Proprietary and Confidential. a category that is similarly popular among web users in the other BRIC countries News/Info Sites March 2011 % Reach WW Asia Pacific Europe 63% 57%  Growth in India was 16 percent over the past year.

Top Sites: Online News/Info Sites  Local and International News/Info properties are represented in the Top 10 News/Info sites in India. The Yahoo! News Network. with average usage of 15.7 Yahoo! News Network The Times of India 14.9 6.7 4.6 Top News/Info Sites: India Average Minutes per User 32. which includes Yahoo! News India.COM 8.COM 7.8 14. Proprietary and Confidential.7 11.9 8. reaching a third of the web audience  The Times of India edged out Yahoo! News in terms of usage. is the top site.5 3.3 7.2 8. Inc. 25 Indian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix.0 HT Media Ltd ONEINDIA The Economic Times BBC NDTV.2 12.1 5.9 The Indian Express Group CNN Network 4.4 The Indian Express Group CNN Network 4.4 © comScore.2 9. March 2011 .1 15.9 The Economic Times BBC NDTV.7 minutes Top News/Info Sites: India % Reach Yahoo! News Network The Times of India New York Times Digital 16.0 New York Times Digital HT Media Ltd ONEINDIA 3.

0 68% 66% 54% 32% 34% 46% [M] NDTV.6 8.3 14.0 9.COM [P](u) The Indian Express Group 10.3 14. March 2011 . Proprietary and Confidential.8 3. Inc. average usage from outside India is much higher than from users inside the country Visiting to Top Indian News/Info Sites from India vs Other Countries [C](u) The Times of India [P](u) HT Media Ltd [M](U) ONEINDIA 59% 41% [C](u) The Times of India [P](u) HT Media Ltd [M](U) ONEINDIA [M] NDTV.0 22.1 62% 38% India © comScore.1 7. 26 Indian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix.COM [P](u) The Indian Express Group Other countries 5.Substantial Audience for Indian News/Info Sites Outside the Country  Nonresident Indians contribute a substantial amount of traffic to the top Indian News/Info sites  For most of these sites.4 5.

Inc. Proprietary and Confidential. March 2011 .Cricket Sites Lead Increase in Visiting to Sports Sites in March  Cricket-crazy India saw a 38 percent increase in visiting to Sports sites over the past year Sports Sites March 2011 % Reach WW 32% 23% 37% 46% 33%  40 percent reach of the category in India during March is higher even than Europe and Latin American sports visitation rates Sports Sites Growth Asia Pacific Europe North America Latin America +38% 29% -13% -5% 33% 32% China Russian Federation India Brazil 16% 21% 40% 38% 40% 26% 23% India Asia Pacific Worldwide Mar 2010 Reach Mar 2011 Reach © comScore. 27 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only).

COM MSN Sports International 2.5 © comScore. Proprietary and Confidential.8 22.0 CRICKETWORLDCUP2011.4 5.4 27.COM Cricketnext CRICKETWORLDCUP2011. 28 Indian Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix. Cricket sites dominate the top Sports site during the month  Visiting to ESPN and Yahoo! Sports are dominated by the Cricket channels.0 13.COM Sify Sports 3.COM CRICTIME.5 CRICBUZZ.0 11. Inc.CO… 1.7 12.Top Sites: Sports  With the Cricket World Cup in March.9 CRICKETCOUNTRY.4 Top Sports Sites: India Average Minutes per User ESPN 29.COM MSN Sports International 30.8 1.3 5.3 Yahoo! Sports CRICBUZZ.0 19.7 CRICKETCOUNTRY.1 STATS.COM CRICTIME.COM 15.COM Cricketnext 1.com and Yahoo! Cricket Top Sports Sites: India % Reach ESPN Yahoo! Sports 26. March 2011 .6 2.2 2. ESPNCricInfo.CO… 1.0 Sify Sports STATS.

29 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only).000 0 © comScore. March 2011 . Inc. Proprietary and Confidential.000 20.000 15. though it is to a slightly higher level than in January and February Unique Visitors (000) to Sports Sites 25.Visiting to Sports Sites Got a Substantial Boost from Cricket World Cup  The visitor boost that the category received in March dropped off again in April.000 10.000 5.

India Pakistan Semi finals 3. India Australia quarter finals © comScore. Proprietary and Confidential. India Sri-lanka Finals 2.Which match during the world cup saw maximum number of visitors online? 1. 30 . Inc.

Proprietary and Confidential. 31 Weekly stats from comsoore mediametrix April 2011 .Cricket World cup – Weekwise Statistics © comScore. Inc.

Inc.Large Appetite for Online Entertainment in India  77 percent of web users in India visited an Entertainment site in March Entertainment Sites March 2011 % Reach  Growth of 8 percent is higher than regional and worldwide growth WW Asia Pacific Europe 80% 74%  This category will continue to grow as broadband penetration increases 85% 86% 83% North America Entertainment Sites Growth +6% +8% Latin America +5% 76% 80% 72% 77% 70% 74% China Russian Federation 68% 77% 77% 81% India Asia Pacific Worldwide India Brazil Mar 2010 Reach Mar 2011 Reach © comScore. 32 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only). March 2011 . Proprietary and Confidential.

33 .Music 43% 31% 42% 61% 61% 68% TV Entertainment .Entertainment News Indexes Highest  A few entertainment categories receive more than their “fair share” of visitors from India: Movies.News Kids 6% 4% 10% 3% 3% 12% 10% 3% 9% 12% 21% 28% 35% 30% 23% 28% 24% 20% Radio Humor India Asia Pacific Worldwide Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only). Inc.Movies Entertainment . News. and Humor India vs Regional & Global Reach of Entertainment Subcategories 123 Multimedia Entertainment . March 2011 © comScore. Music. Proprietary and Confidential.

average time spent watching video in the U. Proprietary and Confidential. March 2011 . was 15.919 3.7 China Russian Federation India Brazil Total Number of Videos (MM): 9.3 8.113 © comScore.6 4.136 1.S.7 hours over the same time period  Given the region’s appetite for Entertainment. expect to see continued growth in online video consumption as broadband penetration continues to increase Online Video Viewing Average Hours per Viewer 9. 34 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Video Metrix .863 3.Online Video Viewers in India & China Watch the Least Video on Average  Average time spent watching online video in all four BRIC nations are still far lower than averages in North America and Europe: for example. Inc.6 5.

March 2011 . 35 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only). is visited by 40 percent of the Indian web population. Inc. Proprietary and Confidential.Career Services & Development Site Visiting is High in India  Career Services and Development Sites. a rate higher even than visiting to these sites from North America and Europe Career Services & Development Sites Growth Career Services & Development Sites March 2011 % Reach WW 23% 19% Asia Pacific Europe North America Latin America 26% 33% 23% +8% 37% 40% -14% 22% 19% -8% China 25% 23% 15% 25% 40% 18% Russian Federation India India Asia Pacific Worldwide Mar 2010 Reach Mar 2011 Reach Brazil © comScore. Career Resources and Training Sites. which include Job Search.

36 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only). compared to regional and global declines in the category Education Sites Growth 33% 51% 42% North America Latin America +13% 36% 41% -14% 25% 21% -8% China 33% 31% Russian Federation India 13% 31% 41% 41% India Asia Pacific Worldwide Brazil Mar 2010 Reach Mar 2011 Reach © comScore.41 percent of Indian Web Users Visited an Education Site in March  Education Sites were visited by Indians at an above-average rate Education Sites March 2011 % Reach  Indians are increasingly using the web for their everyday requirements WW Asia Pacific Europe 31% 21%  Growth of 13 percent is remarkable. Proprietary and Confidential. Inc. March 2011 .

37 . 8% © comScore.What percentage of Indian users visit Personals or Matrimony/dating sites? 1. Proprietary and Confidential. Inc. 34% 4. 14% 3. 21% 2.

Proprietary and Confidential. an increase of 7 percent over last year WW Asia Pacific Europe 5% 8% 12% 13% 7% North America Personals Sites Growth Latin America +7% 13% 14% -15% -8% China 3% 5% 9% 5% 8% Russian Federation 17% 14% 7% India India Asia Pacific Worldwide Mar 2010 Reach Mar 2011 Reach Brazil © comScore. Inc. with 14 percent of web users visiting a Personals sites.14 percent of Internet Users in India visited a Personals Site  Indians show a high level of comfort with using online Personals sites Personals Sites March 2011 % Reach  Both reach and year over year growth are high. 38 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only). March 2011 .

stayed flat in India WW Asia Pacific Europe 61% 47%  Follows a pattern seen in developing nations with low broadband penetration E-mail Sites Growth 65% 79% 76% North America Latin America --- -15% 56% 47% -8% 78% 78% China 66% 61% Russian Federation India 35% 62% 78% 69% India Asia Pacific Worldwide Mar 2010 Reach Mar 2011 Reach Brazil © comScore. Proprietary and Confidential. March 2011 .India Still Reliant on Webmail  78 percent of web users in India used online e-mail in March 2011 E-mail Sites March 2011 % Reach  Global and regional use of webmail declined over the past year. 39 Internet Audience 15+ accessing Internet from Home or Work Source: comScore Media Metrix (Panel Only). Inc.

Proprietary and Confidential.Conclusions © comScore. Inc. 40 .

with more engagement coming from 15-34 age groups  Online advertising is effective. Inc.  Social Networking is a key driver of PC and Mobile activity  The younger consumers in India are leading the revolution. Proprietary and Confidential.Conclusions  The digital world is expanding. 41 . driven by growth in several key categories across the board. both as a direct response and branding strategy  For online advertising to get its fair share of advertising dollars – Ad effectiveness needs to be measured “beyond the click” – Accurate measurement of the delivery against media plan is critical © comScore.

Thank you! Kedar Gavane. kgavane@comscore.com © comScore. Inc. Proprietary and Confidential. 42 .

Intensity SERVERS Census Coverage of Usage Anywhere QUERY TAGS Content Categorization © comScore. Inc. Demographics Duration.Our Methodology: Unified Digital Measurement Complete and Fully Reconciled Measurement PANEL People Measurement: Reach. 43 . Proprietary and Confidential.

kgavane@comscore.Thank you! Kedar Gavane.com © comScore. 44 . Inc. Proprietary and Confidential.

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