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All the subjects are evaluated for 100 marks and Project Work is for 200 marks.


Paper 17 - 20

Subject ELECTIVE SUBJECTS Four papers in any one of the following Elective Subjects : a) MARKETING (or) b) FINANCE (or) c) SYSTEMS (or) d) HUMAN RESOURCE

17 18 19 20 17 18 19 20 17 18 19 20 17 18 19 20

a) MARKETING Marketing Research and Consumer Behaviour Advertising Management and Sales Promotion Sales Management and Distribution Management Services Marketing b) FINANCE Corporate Finance Security Analysis and Portfolio Management Tax Management Merchant Banking and Financial Services c) SYSTEMS Data Base Management Systems System Analysis and Design Decision Support System E-Business Technology and Management d) HUMAN RESOURCE Industrial and Labour Relations Human Resources Development (HRD) Total Quality Management Training and Development

All the subjects are evaluated for 100 marks and Project Work is for 200 marks.


A) SYLLABUS FIRST YEAR PAPER 1 .A.D:rainbow\B.B.MANAGEMENT PRINCIPLES Management defined – Basic Principles and process of Management.17proof.\Tamil\less 1. The evolution of Management.12. Policy Making: Policy making as a guide to action in the organization – General policies and specific policies in an organization – Basic areas of policy making. 4 .pmd INSTITUTE OF DISTANCE EDUCATION DEGREE OF MASTER OF BUSINESS ADMINISTRATION (M.2.5. Planning : Planning as the first step in the process of Management cycle – Basic techniques of Planning – Basic factors involved in planning – Key planning points – Psychological hazards to rational planning – Strategic consideration in planning. Basic division of Functional activities – Methods of grouping activities – Typical patterns used – Use of organizational charts and manuals. Need for organization – Organizational hierarchy in large concerns – Top Management organization – Staff units and Committee – Factors to be considered in the establishment of an organization. The evolution of Management Science.

Decision making theory in management. 2. Management and organization.Standard indoctrination . L. middle and first line). Concept of control . 5 .Need for co-ordination .Authority.Follow up . Motivation .Measurements of performance Remedial action. Performance standards . An integrated control system in an organization. Chandrabose. South Western. Span of control – Pros and cons of narrow and wide spans of control – Optimum span. Centralization and decentralization of authority and the pros and cons of each.Application of the process of control at different levels of management (top.Traits of good communications Formal and informal channel . Hellriegel / Jackson / Solum.A. Allen.Management by exception . Management by objectives .Primary incentives.techniques of securing co-ordinations. Management – A Competency based approach. 3.determination of behaviour . relationship – Line function and staff – Basics of delegation of responsibility and authority.Employee as a “Total Person” .Basic. ltd. Thomson. Communication . Principles of Management and Administration PHI2002. McGraw Hill publishing co. Co-ordination .Explaining why consultative direction links in the chain of command. D.. MIS .. REFERENCES 1.

Peter Drucker. 8.I Probability: Rules of probability. The practice of management – Hillied publications. Binomial.2002.6 th Edition. Poisson and Normal distribution – their applications in Business and Industrial problems – Baye’s Theorem and its business applications. 7.PHI. Prasad.PHI.2002. 6 .pmd 4.M.II Elementary idea of different sampling techniques – Hypothesis testing – chi-Square test – Correlation and regression analysis – Single and two factor analysis of variance. PAPER 2 .5.. 11.\Tamil\less 1.2.. Risk and uncertainty in decision making – minimax. UNIT . 5. I. 10.QUANTITATIVE METHODS IN BUSINESS UNIT . Principles and practice of management Sultan Chand & Sons .D:rainbow\B. 9.PHI .Management :Text & Cases. Certo :Modern Management. Koontz o’Dohnel. maximini and regret criteria – Hurwitz and Laplace criteria in business decision making – Decision tree.17proof.2002..7th Edition.9th Edition.PHI. I. Principles of Management Mcgraw Hill publishing co. Macmillan India Ltd.2002 12.. Ltd. Robbins:Management. SathyaRaju. Stoner :Management.12. 6. Management concepts and practices. Hannagan. Principles and practices of Management Sultanchand & Sons.M.A. Prasad.

total revenue – Consumer surplus and producer surplus. 2. Statistical methods in Business and Social Science. Rubin Statistics for Management. Simothy C Krehbiel and Mark L Berenson. G. Sharma J. Statistics for Management – Prentice Hall of India 2001 7th edition.V. Business Statistics. marginal revenue. 2001. Pearson Education Asia 2002. UNIT – V Research in business – Conducting investigation – Report writing – Academic and Business Research Reports – Research format. UNIT – IV Application of Differentiation and Integration: Maxima... REFERENCES 1. Multiple regression analysis. 7 . 5. Cluster analysis and Co-joint analysis in marketing problems. 3. Shenoy and Madan Port. average revenue. 1994. Levin. Sultanchand 1997.. Gupta S. discriminant analysis. Macmillan India Ltd.III Elementary Concepts of factor analysis.P. Quantitative Techniques for Managerial Decision. Pearson Education Asia – 2002. Levin and Rubin. 4.. minima. and Gupta M. Richard I Levin and David S. New Delhi.. Macmillan Indian Ltd. Business Statistics – A first course. total cost. average cost.K.UNIT . 6.P. David M.

Management conflict. Render. Communication and Group Decision making. Learning. Motivation -Early theories. Contemporary theories.5.A. New Delhi 1996. Group Dynamics -Group Behaviour. 2. Work stress. Quantitative Methods. Leadership – trait. 5. Prentice Hall 1998. Intergroup relations.ORGANISATIONAL BEHAVIOUR 1. Values and Attitudes. Trait. Business Research Methods.).Perception. Motivation at work -Designing Motivating Jobs 3. Akar and Day. New Delhi. Agarwal. causes. Sultanchand. Introduction of Organisational Behaviour: Foundations of Individual Behaviour . Marketing Research. Organisational change and development. Green and Tull.PHI PAPER 3 . Behavioural Analysis (T. 4. Power and Politics. 8. Tata MaGraw Hill.M.A.2. Quantitative Analysis for Management.\Tamil\less 1.2001.D:rainbow\B. Organisational Culture and climate. Wiley and Sons 1998.17proof.pmd 7.. 9. 6. 10.12. Behavioural and contingency theories. 7th Edition. B. Organisational conflict. Cooper. types of conflict. Schindler.Personality. 11. 8 . Organisational structure and Design. Marketing Research.

9th Edition. Mc Millan India Ltd. 2002. Slocum and Woodman. 1. Staw.. Hell Riegel. Hersey & Blanchard :Management of Organisational Behaviour. 9 .MANAGEMENT ACCOUNTING Management Accounting – Meaning and purpose Financial Accounting – Preparation of Income statement and Balance Sheet – Interpretation and use of these statements by management. Thomson Learning. South Western. 9th Edition. Tata McGraw Hill. 6.8th Edition.PHI. Robbins. Fred Luthans. Ratio Analysis and Funds Statement. Stephen P. Dwivdi. R. Capital Expenditure Evaluation – Capital budgetary concept – Methods – Limitations – Capital Expenditure control. 4. New Delhi. Psychological Dimensions of Organizational Behaviour. 5th Edition. Engle Wood Cliffs. Pearson Education. 2. Mc Shane. B. Organisation Behaviour. Organisation Behaviour. McGraw Hill 2. PAPER 4 . Organizational Behaviour.REFERENCES 1.M. 5. 3. Prentice Hall 1995.S. 7. Mary Ann Von Glinow. Steven L. 2002. 2nd Edition. Organizational Behaviour. Human Relations and Organizational Behaviour.

2. Batliboi.2. 3.\Tamil\less 1. Management Accounting. J.P. 4.17proof. Ltd. Introduction to Management Accounting.R.D:rainbow\B.. Budgetary Control – Nature and Objective of budgetary control – Limitations. Man Mohan & S.pmd 3. Ronald N. Reporting to management – Uses of Accounting information in Managerial decision-making. Vikas Publication. 5. 7.12. Management Accounting Sterling Publications. Cost Accounting – Elements of cost – Cost of goods manufactured – Pricing of elements – Basis of allocation – Standard costing and variance analysis – Job and process costing.M.1999. Sundem ‘ Sralton. Management Accounting Principles – D. India. 6. 3rd edition New Delhi. 6. Principal of Management Accounting – Sahityabhavan. Ltd. Srinivasan N. Managerial Accounting.B. Tareporevala Sons & Co.. yr. 1996. Double entry Book – Keeping . Pandey. 5. Ltd. Goyal. Agra. 4. Marginal Costing – Cost volume – Profit relationship – Break – Even Analysis – Direct costing vs Absorption costing. Robert N. I.A. 2000. India. yr. New Delhi. Hilton.N. REFERENCES 1. 10 . Prentice Hall of India Pvt. 5th edition New Delhi. Tata McGraw Hill yr.2002.5.The Standard Accounting Publication Pvt. Antony. Horngren.

Average and Marginal Relationships. Constrained Optimization – by substitution. Input-Output Analysis. Approach to Managerial Decision Making and the theory of firm. Optimization techniques: Total. Economics of size and capacity utilization. Demand forecasting for consumer. Pricing – Objectives – Pricing Methods and Approaches Product Line Pricing – Differential Pricing. Market Structure. production functions. cost analysis. Risk. Multivariate Optimization – Partial Derivatives. Concepts in resource allocation. Demand Analysis. by Lagrangion Multiplier Method. General Equilibrium. Uncertainty and Probability Analysis. Pricing and output. Optimization Analysis. and tools of analysis for demand forecasting. Consumer Durable and Capital Goods. 11 . cost-price output relations – Capital Investment Analysis. short run and long run cost functions.MANAGERIAL ECONOMICS The Scope and Methods of Managerial Economics. Use of business indicators.PAPER 5 . break even analysis. Basic Concepts.

New Delhi. Tata McGraw Hill. Economics. Cris Lewis. REFERENCES 1. O.\Tamil\less 1. 2. Samuelson and William D. 2001. Asia. Managerial Economics in a Global Economy. Saving. Measuring the Economic Effects of Advertising. 2001. 4.5. Craig Petersen. Thomson. Cyclical Fluctuations of Advertising.17proof.pmd Capital Budgeting – Capital Management and Financial Policy – Monopoly Policy – Restrictive Agreements – Price Discrimination – Measurement of Economic Concentration – Policy against Monopoly and Restrictive Trade Practices.PHI. W. performance & discharge of contracts. Prentice Hall India Ltd. Managerial Economics. Managerial Economics.2002 PAPER 6 . 2001. 1998. New Delhi. 6.LEGAL SYSTEMS IN BUSINESS MERCANTILE LAW Contracts – Nature & Classification of contracts – consideration. Consumption. the theory of income determination. H.A. (Only General Contracts) 12 . Chopra. Managerial Economics. Joel Dean..2. 4th Edition. 5.P. National Income and Product. Dominick Salvatore.D:rainbow\B. Advertising – Contribution of Economic Theory. 4th Edition. Methods of Determining Total Advertising Budget. capacity. 3. Pearson Education. Tata McGraw Hill 1985. Maheswari : Manegerial Economics. Paul A. Nordhans. Investment.12.

SALE OF GOODS ACT Negotiable Instruments Act – Nature & requisites of negotiable instruments – Transfer of Negotiable Instruments – Holder in due course special rules for Cheques and Banks – Discharge of Negotiable Instruments. REFERENCES 1. 2. Employees Family Pension Scheme. Industrial Law – N.D. Payment of Gratuity Act 1972. Avtar Singh – Company Law 3. New Delhi 2001. CPF ACT 1952. Minimum Wages Act. Banking Law & Practice – Tanner 5.D. Duties & Liabilities of Directors Meetings. Banking Law & Practice – Varshney 4. ESI Act. Resolutions – Winding up. COMPANY LAW Types of companies – Memorandum & Articles of Association – Prospectus – Powers. INDUSTRIAL LAW Factories Act. 1971. Kapoor 13 . Industrial Disputes Act.. Kapoor – Elements of Mercantile Law – Sultan Chand & Co. Payment of Bonus Act. N. Workmen’s Compensation Act.

(No need of theory and computational techniques). Formulation of hypothesis. Operationalising the research problem. Use of Computer packages for data analysis. exploratory. Experimental research design. desk research.2. COLLECTION OF DATA Choosing the appropriate research mode.12. Application and statistical tests – Parametric and non parametric and interpretation of test results.5. measurement and scaling techniques. Relevance of research for decision making in various functional areas of management. The secondary objective is to improve the communication ability of the student. DATA ANALYSIS Editing and coding of data. descriptive and conclusive research.RESEARCH METHODOLOGY AND COMMUNICATION OBJECTIVE The Primary objective of the course is for the student to understand the relevance process of research for management. Problem definition. 14 .\Tamil\less 1. and to equip him/her for doing the project work.D:rainbow\B. Sampling techniques and sample size determination for survey research.A. Univariate. Questionnaire design: interviews. bivariate and multivariate analysis.pmd PAPER 7 . BASICS OF RESEARCH Research meaning. Case study method of research.17proof. scope and objectives – types of research.

Organising conferences. MEETINGS Purpose – Procedure – Chairmanship – Participation – Physical arrangements.PRESENTATION OF RESEARCH RESULTS Tabulation – need. How to write an effective business letter – Language and layout of a business letter. Technical proposals. Needs. RAO. Sales Letters. Writing of Circular Letters. Research Methods in Social Science.. Seminars and Conferences: Types of discussion groups – Resulting speech – Conducting seminars. 6. Research Methods for Commerce and Management. Complaints and Public Relation Letters. key factors – types – contents – format evaluation. evaluating oral presentation. functions and kinds of business letters.V. Developing Communication Skills. Collection Letters. Essential of Business Communication. MORY & COPPER. appendix etc. 5. 15 . Enquires and Replies. K. KOTHARI. 4. KRISHNA MOHAN & MEERA BANERS. KORLA HALLI. E.S. Research Methods. GOOD & HATT. 3. REFERENCE BOOKS 1. Business Research Methods. nature and guidelines – Ungrouped and grouped frequency tables. charts and diagram organizing a research report: Use of executive summary. 2. RAJENDRA PAL & J.

. 2002. Quantitative Methods for Business. MODI method. Theory of Games – Strategies.17proof. 5. 3. 6. 2. while teaching this subject.APPLIED OPERATIONS RESEARCH Emphasis. etc. PERT & CPM PERT – Determination of Slack. Thomson.pmd PAPER 8 . – Use of models. Purchasing. 4. Anderson. 3.\Tamil\less 1. Application of quantitative methods in Marketing. CPM: Time Cost Optimization.2. Background. Levis and Krikaptrik. Macmillan India 2001. Sequencing etc. 2.5. Inventory Control Replacement.12. Linear programming – Graphical method. Sweeney and Williams.. Queuing Theory by simulation method and by application of standard formulations. Operations Research: Theory and Application.K. Simplex method.D:rainbow\B. Quantitative approaches to Decision making.A. 16 . REFERENCES 1. Concept. Sharma J. Critical Path. should be on problem Formulation with reference to application areas rather than on treatment of complicated theoretical models. Distribution method. 1. MaGkahill – 1998. Assignment Method. Production Planning. New Delhi. Methodology and scope of Operations Research.

Jr. Retrenchment and Voluntary Retirement Schemes.4. PHI 2002. Functions of Human Resources Management from Procurement to Separation: Placement. 17 . Selection Instruments. Exit Interviews. Recruitment and selection: Purposes. Termination of Services: Resignation. Induction. Operations Research. 2002. Objectives of Human Resources Management. Promotions. Disciplinary actions. Job Analysis. Paneerselvam. Personnel Search. type and scope – Advantage for a written policy -Human Resources policies and work Culture. Job Description and Job Specification. Pearson Education Asia. Operations Research – Hamdy A Taha. Qualities of a good personnel manager – Evolution and growth of Personnel Management in India.HUMAN RESOURCES MANAGEMENT Introduction of Human Resources Management: Definition. Relative merits and demerits of the different methods. Dismissal. Human Resource Policies: Need. Importance of Human Resources. Quantitative Analysis for Management Barry Render. Prentice Hall of India 2000. Human Resources Planning: Long and Short term planning. Transfers. 5. Reduction of recruitment costs. Stair. Prevention of employee turnover. 6. Skills inventory. Ralph M. types and methods of recruitment and selection. PAPER 9 .

Salary. MBO as a method of appraisal. rating scales. Time Management: Importance of Time factor.. REFERENCES 1. Time waster. Gomez – Mejia.5. Cardy. Perquisites. Rewards and Incentives: Financial and non-financial incentives. David B. Luis R.2. PHI. Cost of Living Index and Calculation of Dearness Allowance. Criteria for Promotions and job enrichment. Compensation Packages. Employee’s Safety and Health: Preventive approaches including health education. Functions of the Time Office. Prioritizing Work Scheduling. Job evaluation. 2.Balkin and Robert L. Wage and Salary Administration: Meaning. Maintenance of Personnel records. 3. Personnel Office Management: Functions of the office. Audit of safety programs and safety training. Work-stress: Causes and Consequences.\Tamil\less 1.pmd Performance Evaluation: Ranking. Managing Human Resources. Removing subjectivity from evaluation.A. Beardwell and Len Holder. critical incident method. Flexible Work arrangements. Managing Human Resources – Prentice Hall Inc. Stress-Management programs. (1977).D:rainbow\B. Human Resource Management Macmillan India Ltd.12. 2002. 18 . Compensation Criteria. Calculation of Wage.17proof. correspondence. Straus and Sayles. O & M in personnel departments. Productivity – linked Bonus.

MARKETING MANAGEMENT Marketing Management Philosophies – What is marketing – The concepts of marketing. PAPER 10 . Beach. 12. London. Blum M. C.4.. M. developing marketing mix. 14. Management of Organizational Behaviour. Human Resources Management – Pitman. Industrial Psychology and Social Functions.2002.PHI.C. & R. Hersey and Blanchard. Theory and Practice – AIMA VIKAS Management Series. the Human Side of Enterprise. Graham H. Edwin Flippo.. 11. New York. 5. 8. 10. 8th Ed. New Delhi.L. 1986. Decenzo/Robbins :Personnel / Human Resource Management. 7. Analysis of macro and micro environment. New Delhi. 9. Personnel Management – Himalayan Publishing Co. 13. Gehee.T.2002. 6.PHI. (1995). PHI 2002. 19 .. Principles of Personnel Management – McGraw Hill. Dale S. Pattanayak : Human Resource Management. Douglas McGregor. Strategic planning – Marketing Management process – Analysis marketing opportunities. Bennet. Performance Appraisal. Personnel – The Management of People at Work. William and Thayer. Mammoria.B. selecting target consumers. Training in Business and Industry – John Wiley and Sons.

2.D:rainbow\B. 3. Product policies – consumer and industrial product decisions. Selection.\Tamil\less 1..2002. yr. Marketing Management (Millennium ed. 20 . targeting and positioning. Marketing an Introduction 11th ed.12. Marketing Research Process – Sales of forecasting – Techniques. E-Marketing REFERENCES 1.. 6th ed. Gony Armstrong. Prentice Hall of India (P) Ltd. Competitive Marketing Startegies. Promotions – Advertising scope. Distribution – Nature of channels – channel – decision.17proof. media selection. Market segmentation. 2001. Philip Kotler..5. yr. branding. influencing factors on Consumer Behaviour – Buying situation – Buying decision process – Industrial buyer behaviour. Pearson Education Asia.pmd Marketing Research as an aid to marketing. retailing and wholesaling.A. Sales force decisions. Compensation and Control Consumer protection – Awareness of consumer rights in the market place.) New Delhi. designing copy. Training. Pricing – Pricing strategies and approaches.2. New York. Berkoviz Kerin Hontley Rudelivs. Mcgraw Hill.. Philip Kotler. MARKETING. Buyer behaviour. packaging and labeling – New product Development and Product life cycle strategies. Sales promotions strategies.

Zikmund/d’Amico. yr. 2. 6.S. Marketing. Marketing Management. South Western Thompson learning. 2nd edition. 21 . New Delhi. 2002. Srinivasan : Case Studies in Marketing. Namakumari.PHI. Macmillan. particular community and site – Multiplant location decision – Plant location trends. Implementation & control.PRODUCTION AND MATERIALS MANAGEMENT OBJECTIVES The course is aimed at acquainting the student with the various activities involved in the production and the materials function and also to emphasize the process of decision. 7th edition. V. Tata Mcgraw Hill Publishing Co. yr. 1.4. 2001. New Delhi. Australia. Marketing Management. PAPER 11 . 7. 5. 2002.2ND edition. 3. Rajan Saxena.Ltd. Planning. Plant location : Factories to be considered in plant location – choice of general region. Ramasamy and S.capacity planning – make or buy decisions – Use of cross-over chart for selection processes.. Layout of facilities : Principles of a good layout – Layout factors – Basic types of layout – Service facilities – Principles of materials Handling – Materials handling equipment. Production design : Process planning – plant capacity .

Batch. Materials Requirement Planning (MRP). 5. 8. 10. Implications for Supply chain Management. Quality Control : Purposes of inspection and quality control – Acceptance sampling by variables and attributes – Control charts for variables. Store-Keeping and Warehousing Management. Dynamic Purchasing : Purchasing function – Selection of materials and vendors – Purchasing Organisation – Concept of value analysis. 6. 7. Activating and Monitoring – Basic Inventory Models – Economic Order Quantity.2. 22 . JIT. Production and Inventory control : Basic types of production.classification – Procedure for stock control.\Tamil\less 1. adaptation of machine to man – Ergonomics – Working environment – Worker safety. fractiondefectives and defects. Breakdown maintenance – Break-down time distribution – Maintenance cost balance – Procedure for maintenance.A. Methods Analysis and Work Measurement: Methods study procedures – The purpose of time study – Stop watch Time study – Performance rating – Allowance factors – Standard time – Work sampling technique. Continuous – Routing.5. Human Factors in Job-design : Consideration of Man and Machine in job – design. Maintenance : Preventive Vs. Total Quality Management. Scheduling.pmd 4. 9. Economic Batch Quantity – Reorder point – Safety stock – Classification and codification of stock .12.D:rainbow\B.17proof. Intermittent.

6. Thomson Learning. Adam Jr & Ronald J. Gaither. Paneerselvam. McGraw Hill. Materials Management: An Integrated Approach. Interpretation and analysis of Financial statements – Financial Forecasting – Actual proforma and model statements – Preparation and uses.FINANCIAL MANAGEMENT 1. Ebert . Gopalakrishnan. Materials Management: Procedures. Pearson Education. John Oakland. 5.. Richard B. Operations 9. & Sundaresan. 3. Text and Cases. 2. 8.. Datta A. P. Prentice Hall of India. Nicholas J.REFERENCES 1. Prpduction and Operations Management. Aquilano and F. ‘Production and Operations Management’ Tata McGraw Hill. Everett E. 23 . 2. Keith Locker. Joseph Monks. Finance Function – Nature and scope – Its relationship with other functions – Finance organization. ‘Production and Operations Management’ Macmillan India Ltd. Operations Management. PAPER 12 .K. ‘Advanced Operations Management’. 4. Prentice Hall of India. ‘Production and Management’. Alan Mulemann. Robert Jacobs. M. Operations Management. 7. Prentice Hall of India. Chase. Prentice Hall of India. Mohanty.

Ltd. 9. P. Financial Management and Policy – Prentice Hall of India Pvt. New Delhi – 2002 12th edition.12. 3.V. Finance Information System (FIS) REFERENCES 1. 24 . 8.5. Moyer McGuisan. 4.17proof. 5. 7. Budgetary control – Performance Budgeting – Zerobase Budgeting.A. Financial Planning and Control – Break-even analysis – Operating Leverage – Profit Cost (and volume) Analysis. Current Liabilities Management – Size and sources – Money Market – Banks – Regulation of working Capital Finance – Dehejia Committee – Tandon Committee – Chore Committee – Marathe Committee.VAN HORNE. Profitability and Solvency criteria. Liquidity Management: Current assets management – Cash.\Tamil\less 1. rational and assumptions – Cost of equity capital – Cost of debt – Cost of preference – Cost of retained earnings. KULKARNI. Kretlow.pmd 3. Inventory. Receivables. Capital structure decision of the Firm – Compositions and sources of Long term funds – Financial leverage – Factors determining funds requirements. JAMES C. Liquidity. “Contemporary 2. 6.2.. Financial Management – Kimalaya Publishing House. Long term Capital Management: Cost of Capital – Basic concepts.D:rainbow\B.

.2002. Ltd. Allahabad. 6. Thomson South West. PRASANNA CHANDRA. Jr. UNIT – II PC – SOFTWARE package – Text Processing Software – Text Manipulations – Usages of spell check – Text Formating – Picture Insertion and alignment – Creation of documents using templates – Mail Merge Concepts.4. KUCHHAL.M. 7.Financial Management Principles and Application. 25 .Ltd. PAPER 13 . Keown. I.COMPUTER LANGUAGES FOR MANAGEMENT UNIT – I Introduction to Programming Language – Generations of Computers and Computer Languages – Program development life cycle – Flow Charting – Disk Operating System and Window. Scoff. S. PHI 2002.C. PHI . Van Horne: Fundamentals of Financial Management. Financial Management – Vikas Publishing House Pve. 8. Financial Management – An Analytical and Conceptual Approach – Chaitanya Publishing House. Financial Management – Theory and Practice – Tata McGraw – Hill Publishing Co. Petty. PANDEY. New Delhi.11th Edition. 5. Martin.

functions and arrays.Using Excel’s Built-in Functions – Creating and Modifying charts. variables and arrays. 2.5. constants. 2000. R.A. control statements. UNIT – IV Introduction to C – Data types. BYRON GOTTFRIED – “Programming with C” Edn. 4. 1998. New Delhi.D:rainbow\B.12.\Tamil\less 1. UNIT – V Pointers: Fundamentals – pointer declarations – Passing pointers to Functions – Structures and union – data files – Opening and Closing a Data file – Creating a Data file – Processing a Data file – Unformatted Data files.K. SANJAY SAXENA: A first course in computers 2000 edition – Vikas Publishing House Pt. – first edition.pmd UNIT – III MS-EXCEL – Worksheet Preparation – Constructing Excel Formulas . Theory 75%. 3. Practical 25% REFERENCES 1.2. TAXALI: “PC SOFTWARE” Tata McGraw Hill Publications. Data input and output.17proof. Declarations – Expression’s operators and statements.2. Ltd. USING MICROSOFT EXCEL 2000 QUE’S APPLICATION TOOLS Prentice Hall of India. 26 . preliminaries – the getchar ( ) – putchar ( ) – scanf ( ) – printf ( ) – gets ( ) – puts ( ) functions.

Business Policy in Various Economic Systems : Capitalist Economy: Economic System of Socialism and mixed Economic system. Different Types of policies: Classification. Business Policy – Characteristics importance. procedures and rules M./ M. Direction: Consideration of change: Business Policy concepts. Policy Formulation and Implementation : Policy Formulation: Objectives.O. Business Environment – Socio economic sector. Social responsibility of Business / Indian Businessmen.B. The industry Environment – Customer Sector/Supplier Sector/Competitor Sector. Government Sector. The International Environment – Opportunities for International activities / Threats from International activities. programmes.B. PAPER 14 . V. Society and Business : Business ethics. RAJARAMAN “COMPUTER PROGRAMMING’C’ Prentice Hall of India New Delhi. Major and Minor policies: Supporting composite and 27 . Technology Sector.5. Strategies. Business Policy and Corporate Strategy : How to make policy corporate strategy: Policies: Strategies and Tactics : Policies and procedures. Programming in C Schaum’s Outline Series. Social Audit.BUSINESS POLICY AND STRATEGIC MANAGEMENT Business as a social System/Economic System : Objective of Business.E. 6.

Business Policy: Text and cases.\Tamil\less 1. Jauch and William Blucck Business Policy and Strategic Mgt. Strategic Management. 7. Corporate Strategy : Functions and importance. .McGraw Hill Intl 1998. Rules and procedures: GPI policy: Appended implied and imposed policy: Oral and written Policies: control and review. Srinivasan. Hitt. Marketing Policies. strategy alternatives.5. 2. Lawrance. David Fred.D:rainbow\B.2. Administration and Control of Policy : Communication System: Policy Implementation. Strategic Management the Indian context. implementation. 2001. Richdar Irwin 1987. Himalaya Publishing house – 1998. Prentice Hall of India. Thomson. Major Business Policies : Man Power planning. REFERENCES 1. 28 . Strategic choice.12. Tata McGraw Hill 1996. Financial Policies. Production and Purchase Policies. Illinois. Product Policies. Capital Procurement and distribution. Strategic Management. 2002. Christensen CR.A. Mamoria and Mamoria – Business planning and Policy.17proof.. 3. Budhiraja SB and Athreya MB. considering strategy variations. Cases in Strategic Management. competitiveness and Globalization. R. 1997. 5.pmd contingency policies: Parameter of policy: Development of Business Policy: Swot Analysis: Elements of Business Policy: Implementation of Policy. 6. 4. Prentice Hall of India.

Information system for managers. UNIT – III SYSTEM ANALYSIS AND DESIGN The work of system analyst study – System design – Data Collection and Preparation – Detailed system design – Implementation – Evaluation and maintenance of MIS – Pitfalls in MIS development. Intelligence information system – The meaning and role of MIS. 29 . Input. feed back control and boundary – System function and operations. Interrelationship of Functional Management Information Systems.PAPER 15 . Structure and activities – Introduction – The environment of organizations – Information flows – Information needs and sources of information – Types of management decisions and information need – Business and Technical Dimensions of information. Transactions processing Information System. output. process.MANAGEMENT INFORMATION SYSTEMS & EDP UNIT – I THE ORGANISATION Its Manager. UNIT – II SYSTEMS CONCEPT System classification – System concept – System characteristics – The elements of systems. UNIT – IV FUNCTIONAL MANAGEMENT INFORMATION SYSTEM: Production information system – Marketing information system – Accounting Information System – Financial Information System – Personnel Information System.

30 .\Tamil\less 1.5. – I/O devices. UNIT – VI DATA BASE SYSTEM Information as a resources – Meaning of Data Base – Components of Database – DBMS – Data Base Technology. Computer Software – Operating systems – Programming language – Application software. Operations data base/Managerial Database – Comparison of DBMS – Design Principles of data base – Data Base administration – Advantages and disadvantages of data base. UNIT – VII Enterprise Resource Planning and Customer Relationship Management.17proof. Manual system – Computer system.A.2.U. UNIT – VIII COMPUTER POWER Source and selection: Computer purchase – Computer rental from the manufacturer – Computer lease from a third party – Acquisition of a used Computer – Computers Service Centers – Time Sharing Companies – Facilities Management Companies – The criterial for choice computer – System Selection – Acquiring a Small Business Computer – Source Selection.12.pmd UNIT –V FUNDAMENTALS OF COMPUTER SYSTEMS General characteristics of Computer Information System: The importance of Computer – Types of Computers – Information systems – C.P.D:rainbow\B.

Macmillan. S. 6. Asia 2002 PHI. Gordon B. 2002. Information Systems – A Management Perspective Addison Wesley 1999. Management Information Systems. 1997. Turban Mc Lean and Wetherbe. Micheal and Jamts Chamby Reengineering the Corporation. Hammer. McGraw Hill 1974. Kendall & Kendall Systems Analysis and Design Prentice Hall of India fifth edition. Thomson Learning 2001. Ralph M. John Wiley 1999. 1999. PHI. 10. James A O’Brein Management Information System Tata Mcgraw Hill New Delhi. Reynolds. Davis Management Information System: Conceptual Foundations. Laudon and Jane Price Laudon Management Information Systems – Managing the digital firm. Kenneth C. 2000. 31 . Murdich & Ron. Goyal DP. Steven Alter. Information System for Modern Management. Information technology for Management making connections for strategic advantage. Stair and George W.REFERENCES 1. 11. 8. 2. Sadagopan Management Information Systems – Prentice Hall of India New Delhi 2002. 7. Principles of Information Systems – A Managerial Approach. Structure and Development. 5. 9. 3. New Delhi. 4. Pearson Education.

Product Policy – International Product Life Cycle – Export Pricing. McGraw-Hill editions PAPER 16 . 13. Alexix Countdown 2000.INTERNATIONAL MARKETING 1.2. Kristin Anderson. Framework of International Marketing : Scope of International Marketing – International Marketing vs Domestic Marketing – Trade Barriers such as Tariff and Non-Tariff Barriers – Transition from Domestic to International Business – Pre-export behaviour – Motivation to export – Special difficulties in International Marketing – Advantages or importance of International Marketing – Balance of Trade and Balance of Payments. 4.12. Leon.17proof. 3. CRM at the Seed of Light. 14.D:rainbow\B.A. 5. International Marketing Environment : Factors/ Dimensions influencing International Marketing – Controllable and Uncontrollable factors in International Marketing.pmd 12. International Marketing Decision : Marketing Decision – Market Selection Decision – Market Entry Decision – Marketing Mix Decision. International Marketing Research : Marketing Information System – Market Research – Marketing Research – Methodology for Marketing Research – International Research Strategy – Desk Research and Field Research – Market Oriented Information – 32 . CRM Tata McGraw Hill edition. Tata McGraw. 2. Greenberg.5.\Tamil\less 1.

7. Post and Sea – Small Scale Industries (SSI) and Exports – Role of ECGC . 9.International Marketing Intelligence – Competitive Intelligence. IMF. International Sales Contract : Major Laws – INCO Terms – Standard clauses of International sales Contract – Role of Indian Council of Arbitration / International Chamber of Commerce in solving Trade disputes. 8. India’s Foreign Trade: Recent Trends in India’s Foreign Trade – India’s Commercial Relations and Trade Agreements with other countries – Institutional Infrastructure for Export Promotion in India – Export Assistance – Export Finance – Export Processing Zones (EPZs) – Special Economic Zones (SEZs) – Exports by Air. 6.Role of EXIM Bank of India 33 . International Finance Corporation – Multinational Investment Guarantee Agency (MIGA). International Trade Liberalization : General Agreement on Tariff and Trade (GATT) – World Trade Organization (WTO) – GATS – UNCTAD – Trade Blocks: Customs Union – EU – Intra – African Trade: Preferential Trade Area (PTA) – European Free Trade Area (EFTA) – Central American Common Market (CACM) – Latin American Free Trade Association (LAFTA) – North American Free Trade Agreement (NAFTA) – Association of South East Asian Nations (ASEAN) – CARICOM – GSTP – GSP – SAPTA – Indian Ocean RIM initiative – BIM ST – EC – World Bank. World Trade in Services – Counter Trade – World Commodity Markets and Commodity Agreements.

etc. Export Packing – Containerisation – World Shipping – Liners and Tramps – Dry ports. Project Exports – Joint Ventures.17proof.2. 14. 18. 34 . 13. 15. 12. 11. Overview of Export – Import Policy of India – Basic Objectives.5.\Tamil\less 1. Export Payment – Different Modes of Payment and Letters of Credit. Marine Insurance and Overseas Marketing.pmd – Role of Commodity Boards – Role of State Trading Agencies in Foreign Trade – STC. Role and Functions of Export Promotion Councils. 17. MMTC.A. Globalisation and Role of Multinational Enterprises (MNEs). 10. 16. Export Regulations : Procedure for export of goods – Quality control and Pre-shipment Inspection – Excise Clearance – Customs Clearance – Port Formalities – Exchange Regulations for Export – Role of Clearing and Forwarding Agents. Procedure for Executing an Export Order – Export and Import Documentation.D:rainbow\B. World Trade and India.12.

Paul V. Horn – International Trade Principles and Practices. 2. Radebaugh – International Business 6. Sampangi – a) ABC of Export Marketing and b) International Trade 4. Daniels and Lee H. John D. Bhattacharya – International Marketing Management. R. Annual Report of the Department of Commerce. Ministry of Commerce and Industry.REFERENCE BOOKS 1. 8. 5. M. Francis Cherunilam – International Marketing.L. 3. Varshney and B. Government of India issued from time to time. 35 . 7. Economic Survey of India issued from time to time. Export and Import Policy of Government of India issued from time to time.

Application of sampling techniques.\Tamil\less 1.17proof. Questionnaire construction procedure.MARKETING RESEARCH & CONSUMER BEHAVIOUR Marketing Research: Nature and scope of Marketing Research – Marketing Research as an aid to marketing decision making – Scientific method – Research designs – Exploratory. Attitude theories and change. Social class. Environmental Influences on Consumer: Culture. Family. Marketing research Procedure – Secondary and Primary methods of data collection. 36 .pmd MARKETING ELECTIVE PAPER 17 .D:rainbow\B. Information processing. product and sales control. advertising. Personal influence and opinion leadership. Consumer Behaviour: Models of consumer behaviour. Application of marketing research – motivation.5. analysis and reporting of data. Social Groups. Consumer decision processes – Problem recognition. Search and evaluation. Post purchase behaviour. market segmentation for understanding consumers. Learning personality and self concept.A. descriptive and conclusive.12. Individual Determinants of consumer Behaviour – Motivation and Involvement. Purchasing.2.

6. Donald Tull & Gerald Albaum – Research for Marketing Decision. David Luck & Ronald Rubin – Marketing Research. Consumer Behaviour 1. – Prentice & Hand of India. Frank Kardes – Consumer Behaviour and Managerial Decision Making.Marketing Research. 2001. David J. 4. Prentice Hall of India. MaGraw Hill. Nargundkar . 37 . McGraw Hill.Marketing Research. Malhotra . Robert Bush & David Ortinau . Donald Tull & Del Hawkins – Marketing Research: Management & Method. 7. Naresh K. Naresh K. Della Bitta – consumer Behaviour. 2002. 3.Marketing Research – Pearson Education India. 1998. 5. Loudon & Albert J. Schiffman & Leslie Lazar Kanuk – Consumer Behaviour. Leon G. John C. 4.REFERENCES Marketing Research 1. Prentice & Hall of India. Tata McGraw Hill. 2. Mower & Michael Minor – Consumer Behaviour. 3. Kinnear & Taylor . Prentice Hall. 2. Joseph Hair. 2002. Paul Green. Pearson Education Asia.Marketing Research – Tata MaGraw Hill. 2002. 2002.

Pearson Education.2. 2000. Advertising. McGraw Hill. 38 .pmd 5. Mass Media. Consumer and sales channel oriented – planning. budgeting and implementing and controlling campaigns.A. Batra. Macmillan India Ltd.ADVERTISING MANAGEMENT AND SALES PROMOTION Advertising : Advertising. planning and scheduling – Web Advertising – Integrated programme and budget planning – Implementing the programme coordination and control – Advertising agencies – Organization and operation. selection.\Tamil\less 1. Having and Being. Roger D. Engel – Consumer Behaviour. Advertising Management. task and process. Belch. Tata McGraw Hill. Miniard. Frank Jefkins. Prentice Hall of India. James F. Sales Promotion : Why and When Sales promotion activities. Paul W.12. Myers & Aaker. 6. market segmentation and target audience – Message and copy development. Control : Measurement of effectiveness – Ethics. Thomson South Western. Michael R.D:rainbow\B. objectives. 2. Economics and Social Relevance. REFERENCES 1. 3. Roderick White.5. Advertising. 2002. Advertising and Promotion.17proof. Black Well. PAPER 18 . Solomon – Consumer Behaviour: Buying. 2002. 2002.

SALES MANAGEMENT AND DISTRIBUTION MANAGEMENT I. Web Advertising and Marketing. Prentice Hall of India. its purpose and types. check on training and staffing programmes. 2001. SALES MANAGEMENT 1.4. concept of strategies and tactics. Field Sales Manager – His tasks and responsibilities – Relation with Salesman and relationships with Top Management – Coordinating and controlling the marketing mix. PAPER 19 . Information and Planning : Qualities and roleHierarchy of objectives and goals. 2002. Semenik. 2. Prentice – Hall of India. O Guinn. Advertising. Thomson Learning. Advertising – Principles and Practice. Bunett & Moriarty. Kueglar Jr. Sales forecasting – Methods and procedural steps in forecasting Sales Budgeting 39 . Organisation Frame work of the Field Sales Force: Types and methods of Field Sales Organisation – Career in Field Sales Management. Promotion and integrated marketing communication. 6. 5. Operating Environment for field sales force. Wells .. 7. Development of sales performance standards – Relationships of performance standards to sales development function. Thomson Learning.

Man power planning – tasks.5.17proof. determining optimum mode of transport – Organisation. Sales Audit and Analysis – Control of sales efforts and costs.12. its purpose and managerial evaluation. 3.\Tamil\less 1. procedure for designing – Determining manpower requirements. DISTRIBUTION MANAGEMENT 1. Motivational and compensation procedures for sales force – method of financial incentives and its purpose – Designing a compensation plan. Appointment. Dealer functions at Wholesale and retail level. tools and methods of selection. recruiting. types of sales quotas. Morale and Motivation. and Termination of dealers. Design sales territories. qualification. procedures and documentation. Introduction: Role of distribution in the marketing mix Role and Functions.A. 40 . Dealer Network: Role of middlemen/dealer in marketing and distribution.pmd - Allocation of field sales resources. machines. Transport and Handling: Economic of transportation. Salesmanship – Sales positions – Theories of Selling – Understanding consumer behaviour. methods and the selection system. Sales quotas.D:rainbow\B. skill.2. 3. Operational Management : Staffing– responsibilities. 2. II. Selection. Strategic plan of network – Location. Evaluation of performance and control.

Ask and Listen’. The concept of service.SERVICE MARKETING UNIT – I : MARKETING SERVICES Introduction Growth of the service sector. New York. Jaipur. Das Gupta.J. building service aspirations. Macmillan. 6. Johnson Sales Management. Sales Management: Concept and Cases. Professional Sales Management. 8. human resources. Still RR and Condiff Govoni. 4. Geoffrey Lancarter and David Jobber. John Wiley 1989. 1992. Mathew M. Dalrymple. Characteristics of Service – Classification of service – Designing of the service. blueprinting. 3. concept Practices and Cases. Macmillan 1998. Sales Management and Sales Promotion RBSA Publications. 5. 7. Sales Management: Prentice Hall of India 2002. McGraw Hill 1986. Prentice Hall of India 2002. Selling and Sales Management. New York. In the Indian Perspective. PAPER 20 . (1998). Prentice Hall.REFERENCES 1. 41 . Kelley Robertson. Sales Management. ‘Stop. Anderson R. 2002. 2. using technology developing.

Financial Services 2. Promotion of service and placing of distribution methods for services. Factors and Techniques to resolve this gap Customer Relationship Management. The customer expectations versus perceived service gap.pmd UNIT – II : MARKETING MIX IN SERVICE MARKETING The Seven Ps: Product decision. Additional dimension in services marketing – People. External communication to the customers – The promise versus delivery gap – Developing appropriate and effective communication about service quality.2.\Tamil\less 1. Pricing.12. Gaps in Services – Quality standards.Hospitality Services including travel. Professional Service 5. UNIT – IV : DELIVERING QUALITY SERVICE Causes of Service – Quality gaps.17proof.A.V : MARKETING OF SERVICE WITH SPECIAL REFERENCE TO 1. UNIT–III:EFFECTIVE MANAGEMENT OF SERVICE MARKETING Marketing Demand and Supply through capacity planning and segmentation – Internal marketing of Services – External versus Internal orientation of service strategy. 42 . Health Service 3. hotels and tourism 4. factors and solutions – The service performance gap – Key factors and strategies for closing the gap. Educational Services. Public Utility Services 6. UNIT. physical evidence and process.D:rainbow\B. Strategies and tactics.5.

3. S. 3. New Delhi Himalaya Publishing House.G.CORPORATE FINANCE 1.. Ltd. Bateson. yr. Jha. Services Marketing. Thomson – South Western yr.M. 7. Macmillan India Ltd. 4 th edn. 2001. Pearson Education Asia. yr 1997.. Zeithmal & Mary JoBitner. Helen Woodroffe – Services Marketing.Gibars. 2. yr. Chistopher lovelock. Dividend Policies – Walter Model – Gordon Model – Payment Ration divided as a residual payment – M. 4. Adrhian Payne. Services Marketing. Valarie A.2001.REFERENCES 1. Valuation of the Firm – Dividend Valuation Model. 4. 2. Prentice Hall of India Pvt. FINANCE ELECTIVES PAPER 17 . Essentials of Service Marketing. 6. New Delhi. Tata Mcgraw Hill Publishing Co. 2nd edn. 5. 1998. John. The Essence of Marketing New Delhi. Julian J. Services Marketing. Douglas Hoffman. K. E. irrelevance Doctrine. 43 . Corporate Finance – Nature and Scope. Mcmillan India Ltd. Building buyer Relationship. 2000..M. Investment Decision : Investment Analysis – Risk Analysis Probability Approach.2002.

Financial Management Theory and Practice – Tata McGraw Hill. Mergers.D:rainbow\B. REFERENCE BOOKS 1) JAMES C.2.. 11. Financial Management – Allyns Bacond Inc. 3) S. Government Regulations affecting Capital Market – Role of SEBI – Stock Markets. International Financial Institutions & Multinational Corporations.12. 7. JOHNSON. VAN HORNE. HOMEWOOD III RICHARD D. Divisional Performance: Measurement and Control. IRWIN Ic. Capital Markets – Fiscal Policies. 6) S. Venture Capital. Role of Financial Institution.A. Mutual Funds. CHAKRABORTY. Corporate Finance – Chaitanya Publishing House. 10.\Tamil\less 1.. Boston.C. Derivatives – Futures and Options. Foreign Collaboration – Business Ventures Abroad. 6. 8. New Delhi. Consolidations and liquidation. Business Failures. KUCHHAL. 12. Financial Management Policy – Prentice Hall of India Pvt. 44 .V.K.pmd 5. Corporate Finance – Himalaya Publishing House. 5) ROBERT W. KULKARNI.Millan 7) SOLOMONS D.5. Financial Management and Control – Mc. 4) P. Lease Financing. Inflation and Financial Decisions. 2) PRASSANNA CHANDRA. 9.17proof. Ltd.

Utility Analysis Assessment of Portfolio performance and portfolio revision . 6.P. 2nd Edition. New Delhi. Individual Investors. 4. PAPER 18 . 3. 45 . International Financial Management – Text and Cases. Security Analysis – Valuation and Return 2. Galgotia. Financial Management – theory Concepts and Problems. Anmol Publications. New Delhi 2001.K. Investment Decisions under uncertainty. Technical Analysis . Investment preference under policies. 10) Bhalla. V.Mutual Funds. R.PHI 2002. 9) Rustogi. 2001.SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT 1.Security price movements – Market Hypotheses – Behaviour of stock prices. Evaluation of Securities – Objectives and Principles. Evaluation of Ordinary Shares – Fundamental Analysis – Risk and Return sources of Risk – Dividend Policy and valuation – Leverage and valuation. Evaluation of Fixed Income Securities. Derivatives – Futures and Options – Trading in Derivatives Portfolio Analysis – Selection and Management.8) Pike & Neale : Corporate Finance & Investments. 5.

(ed. Portfolio Management.D:rainbow\B. 10. 5. and R. SMITH K. MARKOWITZ H.17proof.K. SMITH K. 46 .L.B.) Financial Analysis – Handbook Vol.E. Portfolio Selection – Efficient Diversification of Investment – Yale University.2.N. 2. BREARLY R. Security Analysis Principles & Techniques (4th Edition) 7. JORDAN.E. Chand & Company Ltd.A. V. S. COHEN J. 11.12. I & II. DOOD D.B...V. and D. Security Prices in a Competitive Market. FISHER D. Investment Management. 9. EITEMAN. E. and COTTLE S. Security Analysis and Portfolio Management. BRISTON R. Essentials of Investment... DEVINE S..\Tamil\less 1.. BOLTON S. Security Analysis and Portfolio Management. 8. Investment Analysis and Portfolio Management..K. 12. 3.V. 2003. Portfolio Theory and Capital Markets. GRAHAM E.. The Stock Exchange and Investment Analysis. New Delhi.J. SHARPE W.A.5. Bhalla.F.J. ZIMBARG and A. ZEIKEL. 4.pmd REFERENCE BOOKS 1. 6.

Bharat Law House. 3. Allahabad. capital gains and Income from other sources. 1999. profits and gains of Business and profession. Sampat Law of Income Tax. Latest Edition.TAX MANAGEMENT Income Tax Law – Scheme of Taxation – important concepts – method of Accounting – scope of Total income & Residential status – Tax free incomes.B. Latest Edition. G K & Gupta. Bhagawati Prasad – Income Tax Law and Practice Viswa Prakashan. Lal – Direct Taxes Practice and Planning Konark Publishers Private Ltd. Set off and carry forward of losses – clubbing provisions and their implications. Ravi Systematic Approach to Income Tax. New Delhi. 2. Assessment of Trusts and Assessment of companies – Deemed income under MAT Scheme – Tax on income by UTI or Mutual fund – Venture Capital Company / Venture Capital Funds. Iyengar.PAPER 19 . A C. Allahabad. 1981. REFERENCES 1. Income from house property. Bharat Law House. 4. Deductions to be made in computing total income – Resales and Reliefs of Income tax – Taxation of NonResidents. Heads of Income – Salaries. 47 . B. Ahuja. Delhi.

Delhi. N. etc. J B and Palkhivala. Kanga. etc..2. FERA. . SERA. Issue Management – Appraisal of projects. Vol. Designing capital structure and instruments – Issue pricing – Preparation of prospectus – Offer for sale – Selection of Bankers. etc. MFs. underwriters. New Delhi. 48 . V K. 2nd ed. Merchant Banking in India – An overview – Recent developments and challenges ahead – Institutional Structure – Functions of Merchant Banking – Legal & Regulatory Framework and relevant Provisions of Companies Act. Handbook of Corporate Tax Planning. Relation with stock exchanges.Post issue activities – Private placement – Bought out deals – Off-shore issues – GDRS.1-3.12. brokers. Ranina.Role of Registrars – underwriting arrangements. Taxman. NRI Marketing Dealing with Bankers to the issue.5. etc.pmd 5. Issue Marketing – Advertising strategies – Brokers and Investors.MERCHANT BANKING AND FINANCIAL SERVICES 1. 7. 6..M. FIISs. Corporate Taxation: A Handbook. Bombay. etc. SEBI guidelines.A. Srinivas. Oriental Law House. New Delhi. H P.. Tripathi. OTCEI and NSE.D:rainbow\B.. Placement with Fis. Income Tax. . Direct Taxes: Law and Practice.17proof.\Tamil\less 1. 1986. NA. 8. Advertising consultants. Singhania. PAPER 20 . E A. Registrars. 2. 1985. Tata McGraw Hill. 1991.

Mergers and Acquisitions. 6) Economic Times. Financial Services – Recent developments in Factoring & Forfeiting. Mutual Funds. 3) K. Manual of Merchant Banking. SEKHAR. 1994. Bharathi Publishing House. Consumer finance – Credit cards – Venture Capital. Business Line. 4) VINOD KOTHARI. 2) K. Guide to SEBI Guidelines – Capital Issues.. Bills discounting. Ltd. VERMA. 1992.. 4. Pvt. Bharat Publishing House. New Delhi. VERMA. Hire Purchase and Factoring.3.V. 1992.C. 5) J. Practice Procedure – Bharat Law House. Real Estate Financing. REFERENCES BOOKS 1) J. SRIRAM. A. Financial Express. 49 . Relevant Publications of AMFI and SEBI Guidelines. Leasing and Hire purchase. A Guide to Mutual Fund and Investment Portfolio law. Hyderabad. Handbook of Leasing. Portfolio Management Services.. Lease Financing and Hire Purchase including Consumer Credit – Wadheva and Co. 1994. ICFAI. Debentures and Listing. New Delhi. Nee Delhi. Credit syndication. Nagpur. Credit Rating.

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UNIT – I Data models – Conceptual Data Modeling – E-R Diagrams – Hierarchical, Network and Relational Models – Normalisation Boyce Codd Normal Form. UNIT – II Query Processing and concurrency Management – Strategies – Representation – Transformation – Relations – Improvements – Concurrent transaction – Controls – Atomicity, recovery. UNIT – III Effective Design of Forms and reports – Form layout – Creating forms – Graphical objects – reports – Procedural language on forms – Programs to retrieve and save data – Error handling. UNIT – IV Introduction to various types of software IDMAS-IMSPC, FOCUS DBASE IV etc. UNIT – V Database Integrity and security – database operation and DBMS Selection and Acquisition – Examples and Case Studies.


REFERENCES 1. FRED R MCFADDEN AND JAFFREY A HOEFFE, Database Management – The Benefits / Cummings Publishing Company. 2. DAVID KRUGLINSKI, OSBORNE, Data Management System McGraw Hill Publication. 3. SHGIRLEY NEAL AND KENNETH LC TRUNIK Database Management Systems in Business – Prentice Hall of India (P) Ltd. 4. GODEON C. EVEREST. Database Management – McGraw Hill Book Company. 5. GINWWLEDERHOLD Database Design – McGraw Hill International Book Company. 6. HENRY E KORTH AND ABRAHAM SILBERSEHATZ Database System Concepts – McGraw Hill Book Company. 7. MARTIN, Database Management – Prentice Hall of India, New Delhi. 8. EDWARD JONES, OSBORNE, Using Dbase III – McGraw Hill. 9. Gary W Hansen and James V. Hansen Database Management and Design Prentice Hall 1996. 10. Bipin C. Desai an Introduction to Database Systems Galgotia Publications 1996. 11. Paneerselvam : Database Management Systems, PHI,2002.


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UNIT – I : INTRODUCTION TO SYSTEM ANALYSIS AND DESIGN Scope and Functions of a System Analysis – What is system analysis and design – categories of Information Systems – role of Information System – Systems and their interdependencies – Classical Systems – System Development Life Cycle – Introduction to Structured Methodologies – Prototyping – Preliminary Investigation – testing Project Feasibility. UNIT-II : STRUCTURED ANALYSIS DEVELOPMENT STRATEGIES Purpose – Steps involved in use of Prototypes – Tools for Prototyping, Prototype strategies. UNIT – III : COMPUTER AIDED SYSTEMS TOOLS Role of Tools – Categories of tools – CASE -Design of Computers outputs – ways of presenting information – Designing of Printed outputs – Designing visual Designing visual Display Units. UNIT – IV : DESIGN OF INPUT AND CONTROL Objectives of input Design – Data capture guidelines – Input validation – Design of ONLINE DIALOGUE – Purpose and definition of on line, interface etc, Designing dialogue, Dialogue strategies – Data Entry Dialogue.


V. MURCLICK. REFERENCES 1. 8. New Delhi. 7. Analysis and Design of Information Systems – Prentice Hall of India (P) Ltd.. MARVN GURE and J. System Analysis and Design – Galgotia Publicaiton. R. Prentice Hall of India. 6. 2002. 2. 53 .S. JAMES A.RAJARAMAN. New Delhi.UNIT – V : MANAGING SYSTEM IMPLEMENTATION Training – Conversion Methods – Post Implementation – review – Auditing Hardware and Software Selection : Overall Economic Analysis. UNIT. KENNETH E KENDALL – JULIE E KENDALL – System Analysis and Design Fifth Edition. 3.G. Misconcepts and Design – Prentice Hall of India. IGOR HAWRYSZKIEWYCZ – Systems Analysis and Design – Fourth Edition – Prentice Hall of India. 5. Analysis and design of Information System McGraw Hill International Edition. PARKEN. 2002. 4. STUBBE Elements of System Analysis Galgotia Book Source Publication.VI : ANALYSIS AND DESIGN OF PROTOTYPE INFORMATION SYSTEM FOR: (1) Marketing Function (2) Finance and Accounting Function (3) Production and Manufacturing Function (4) Personnel Function. New Delhi. New Delhi. AWARD. Management Information System – McGraw Hill Book Co. SENN. C.

Model Base Management System – Model Execution.12. 54 .D:rainbow\B. Data Acquisition – Model Acquisition – Dialog development – Integration – Testing and Validation – Training and Implementation.\Tamil\less 1. Integration and Command Processing – Model Packages. Model Management : Model – Modeling Process – Types of Models – Optimization – Simulation – Heuristic: Descriptive – Predictive Model Base – Modeling Languages – Model Directory.A.5.DECISION SUPPORT SYSTEM 1. 3. 5. Data Management System : Data Base – Sources of Data – Data Directory – Data Structure and Data Base Languages – Query Facility – Data Management System – DBMS as DSS Development Tool. Development of Decision Support System : Development Process – Software and Hardware. Decision Support System : Decision concept – Steps – Decision Support System – Components – Characteristics – Classifications and Applications. 4.17proof. 2.pmd PAPER 19 .2. Dialog Management : User Interface – Graphics – Multimedia – Visual Interactive Modeling – Natural language processing – Speech Recognition and Understanding – Issues in User interface.

Cryptography – consumer Interface Technologies – OALP and Data Mining. 1995. Lofti. Maraks. Industry. Ltd. Decision Support System Decision and Management – McGraw Hill Inc. TCP HTTP. New Delhi 1999. New Delhi 1996. Janakiraman and Sarukesi. Decision Support and Export System – Prentice Hall International Edition. HTML. Janakriaman K. 5. 2. 4. V. Domestic – Multidisciplinary approach to Ecommerce. 1998. Decision Support System – Prentice Hall International Paperback Edition. Customer relation Management. Unit – II Principles – Potential – Data warehousing – Application of Ecommerce in different sector – Service. International Edition.REFERENCES 1. Englewood Clifts. 3.E-BUSINESS TECHNOLOGY & MANAGEMENT Unit – I Introduction to worldwide web – Intelligent Web designing – Software tools – IP. Sarukesi – Decision Support Systems Prentice Hall of India 2002. Delhi. Efraim Turbain. Business Support System – Prentice Hall of India Pvt. 55 . PAPER 20 .S.

4. Contract Law for EBusiness – Warranties and New products – Cyber law issues – Interpole – consumer protection. 56 . Electronic commerce Tata McGraw Hill 1999. Nabil R Adam Oktay Dogramaci. 3. Peachpit Press USA 1996. Unit – IV E-Security – Security protocols – How sites are hacked – Internet Governance – Firewall – Legal Issues – Software Intellectual Property Law.12.\Tamil\less 1.pmd Unit – III Business Model – E-Marketing – Intelligent Agents – Economics in Ecommerce – Equilibrium price – Supply Chain Management. 2. REFERENCES 1. Frontiers of Electronic Commerce.A. Addition Wesley 2001. Aryya Gangopadhyay and Yelena Yesha Electronic Commerce Amazon 1999. Kalakota & Whinston. Greenstein Firsman. Unit –V Eommerce in Indian Context – Mobile commerce – Case study.17proof.2.5. 5. Nabil R Adam and Oktay Dogramaci Electronic Commerce and International Taxation. Efraim Turbon. David King H Michael Chung Electronic Commerce A Managerial Perspective.D:rainbow\B. Pearson Education Asia 2001. Jae Lee.

Marilyn Greenstein Todd M Feinman – Electronic Commerce – TMH 9. Elias M. importance and means. Charless Trepper E-Commerce Strategies Tata McGraw Hill 1999. Thomson Learning 2000. Joseph E-Commerce A Managerial Perspective Prentice Hall of India.T. HUMAN RESOURCE ELECTIVES PAPER 17 . Negotiation. 11. 57 . Factors affecting employee stability. Napier Judd Rivers and Wagner creating a winning E-business. 12. Industrial Relations: The changing concepts of Industrial relations. Industrial Harmony and Conflict: Harmonious relations in industry. Application on Psychology to industrial relations. Raghu Ramakrishnan – Database Management Systems – WCB / Mc Graw Hill – 1996. Arbitration and Adjudication. Grievance procedure. Conciliation. Panneerselvam R – Database Management Systems – Prentice Hall of India New Delhi – 2002. 7. cause of industrial disputes. 10. Machinery for settling of disputes. 2. 8. Layout and Retrenchment codes of discipline. Lock-outs.INDUSTRIAL AND LABOUR RELATIONS 1. Strikes. Awad Electronic Commerce From vision to fulfillment Prentice Hall of India. Mediation. P.6.

4.D:rainbow\B. Tripartite Machinery: At the center and in the states. Collective Bargaining: Meaning.A. 6. I. Welfare. 3. Administrations of collective bargaining agreements.\Tamil\less 1. Political activities. development of the idea of social justice.5.2. – Its functions and role in labour movement – Industrial health and safety. Labour Relations: Changing concept of management labour relations. Methods and tactics. Trade Unions: Trade Unions and their growth. 58 . economic. Problems and Role of Indian Trade Unions: Recognition and leadership. 7. Majority and Minority unions. 5. Aim and objectives of trade unions. 8. Statute laws. Fair and unfair labour practice.12. Subject matter and parties. Finances and Membership. Industrial legislations.pmd Labour management co-operation. positive role in economic and social development. Social responsibilities. Joint consultation in India. Tripartite conventions. Theories of trade unionism. social and political conditions leading to the development of trade unionism. Structure and governing of trade unions. Attitude of trade unions and management. Scope.17proof. Joint Consultation: Principal types.O. limitation of managment prerogatives increasing labour responsibility in productivity.L. Worker ’s participation in management. Compulsory versus free membership. Legislation.

Macmillan India Ltd. Srivastava. Subsystems of HRD: Human Resource Planning. Developmental Perspective of HRD.Lata Nair. 2. Evolution of HRD from Personnel management.G.S. Dwivedi.Nair.1997. Pylee.REFERENCES 1. HRD: Definition. Mamoria C.Vikas Publishing House (P) Ltd.Response Books.2000 6.Vikas. Qualities and Competencies required in a HRD professional. HRD at macro and micro levels: Outcomes of HRD in the national and organizational contexts.M.Himalaya Publishing House.S.Industrial Relations and Personnel Management .HUMAN RESOURCES DEVELOPMENT (HRD) 1.. 4TH edition.Industrial Relations and Labour Laws.2001 5.Chand.1995 4.R. Importance of HRD in the present context. 59 .New Delhi.Globalisation and Labour Mangement Relations. Development of HRD Movement in India. 3.S Human Relations 7 Organisational Behaviour..Personnel Management and Industrial Relations.B and Sathish Mamoria.Dynamics of Industrial Relations.New Delhi.V and Simon George .Venkata Ratnam. N.2001 PAPER 18 . C.1998 2.New Delhi. Theory and Practice of HRD: HRD concepts.

Leadership development. Achieving Organizational Effectiveness and Excellence. Quality of Work life (QWL) and Quality of Life Programs. Values.5. Skills of Human Relations. Training effectiveness. Organizational Development (OD) : Meaning of OD. Evaluating HRD : Human Resource Accounting.A. Impact-assessment of HRD initiatives on the bottom-line of an organization. 6. 7. Training and Development : Meaning and Scope of training. Loyalty and Commitment. Developing Creativity and Innovation. Organizational Development Process : Phases in OD – Initial Diagnosis – Survey and Feedback. Learning Organization.2. Training need analysis. 8. Benefits of OD. Encounter Groups. education and development. Knowledge Management. Development Human Capacity : Aptitude. 4.D:rainbow\B. Managing organizational Change. Action Planning. 5. OD Interventions. Importance of Experimential Learning. Transparency.17proof. 60 . Learning Organization : Organizational Learning. Types of training Internal and external. Responsiveness.\Tamil\less 1. Outbound Training. OD Programs and Techniques: Behaviour Modeling. HR Audit and Bench marking. Career Planning & Succession Planning. Training and Development. Assessment Center. Knowledge. Grid training. 3. Attitudinal training. OD consultants. gaming.pmd Potential Appraisal. Performance appraisal including 360 degree appraisal. Team Building. Problem Solving.12.

Impacts of developments in the other fields such as Psychology.L. 4. A Handbook of Training Management – (2nd Ed) Kogan Page. Promoting Research in HRD and OD. ROBINSON. REFERENCES 1. Organizational Culture and Climate : Meaning and type of Organizational culture and climate. 6. 5. KIRKPATRICK (Ed). Business Management. 1985. KENNETH R.. How to Manage Change Effectively – San Francisco: Josseybass. D. New Delhi: Oxford and IBH.H. Human Resource Development: The Indian Experience. 7.9. & BELL. D. USA: John Wiley. New Delhi: New India Publications. 2. Developing and Managing Human Resource System. RAO and UDAI PAREEK (1989). (1984) The Handbook of HRD. Recent Experiences in Human Resources Development. RAO TV and DF PEREIRA (1986).M. FRENCH W. Communication and Information Technology. Organization Development: Behavioural Science Interventions for 61 . T. (1982). Recent Trends in HRD : Training for trainers and HRD professionals. Jr. LEONARD NADIER. C. (1982). 3. Role of HRD in promoting a development oriented Culture and climate in the Organizations.L. 10.V. Great Britain. SILVERA (1988).

A Quality Motivation Techniques .Quality and Cost Considerations .P.A.Standard Tolerancing ABC Analysis . Readings. Administration and HRD – John Wiley. SANGE DATER M (1990) The Fifth Discipline: The art and Practice of the Learning. 9.\Tamil\less 1. Section of ISO Model and Implementation of ISO 9000 Human Resource Development and Quality Circles Environmental Management System and Total Quality Control.D:rainbow\B. SIKULA A.Defect Diagnosis and Prevention..17proof.TOTAL QUALITY MANAGEMENT Introduction to Quality Control .F.Zero Defect . 8. New York. New Delhi: Prentice Hall of India – 6th Edition 2002.12.Reliability Engineering .pmd Organization Development.Value Engineering and Value Analysis. 62 . CHRIS (1978): Organizational Learning: A Theory of Action Perspective. Theory of Sampling Inspection .2.Quality Management System and Total Quality Control. ARGYRIS. Recent Techniques for Quality Improvement .Sampling Inspection in Engineering Manufature Statistical Quality Control by the use of Control Charts Methods of Inspection and Quality Appraisal .Statistics and its applications in Quality Control . Mass – Addison – Wesley. PAPER 19 . 10.5.

3. 2002. Besterfield. “Total Quality Management : A Practical Approach”. Tata McGraw Hill. 1991. “Quality Control And Total Quality Management”. 2. Stephen and Weimerskirch. Pearson Education. Dahlgaard Jens J. Hakes. “Making Quality Happen. New Age International Private Ltd. “Total Quality Management : A Cross Functional Perspective”. Joseph M. “Total Quality Management”. McGRaw-Hill Pub. Kristensen K. For. “Total Quality Management. H. Six Steps to Total Quality Management”. McGraw-Hill. 4. 7. 5. Roy. “Fundamental of Total Quality Management”. Juran.. 6. Whiley & Sons.REFERENCE BOOKS 1. 1991. 2001.. Kanji Gopal K. 1999. Ny : Chapman and Hall Pub. 1998. Jai. 63 . 8. 2002. Ashok. George. Arnold. Rao. Bross Champman & Hall. Lal. London.. “Total Quality Management : The Key to Business Success”. Chris(editor).. Mohit Publications. “Total Quality Management .Strategies and Techniques Proven”.

5. The design of the Course aims to provide an experimental. Training Techniques : Games and Simulations 64 . Trainer’s Role 4. Training Techniques : The Case Method 9.A. An application of consideration that underlie the management of training function in an organisation. Training Techniques : The Lecture Method 7.12. Training Techniques : Conference Leadership 8. The endeavour is alos to provide. Designing a Training Program 6.17proof.2. To develop basic skills for designing and conducting the training programme.on (or vicarious) learning experience related to the aims. Training Techniques : Role Plays 10. as far as possible a hands .\Tamil\less 1.pmd PAPER 20 . While training and development is a vast area the scope of this course is limited to imparting the basic impits on the subjects to the participant. skillbased exposure to the process of planning. organizing and implementing a training system. Need Analysis 5. Learning Process 3.TRAINING AND DEVELOPMENT OBJECTIVES To develop anunderstanding of how to plan and implement training activities in an organisation. TOPICS 1. Training and Development : An Overview 2.D:rainbow\B.

65 . 5. 3. New Delhi. 1992. etc. IPM. 6. etc Hon to Measure Training Effectiviness. London. 1986. 1984. L. 1992. London Century. Aldershot. Kogan & Page 1995. 2.A. Pepper. 3rd ed.U Training to Development 2nd ed. Bewnet. Lynton R. Buckley. Marketing of Training Function REFERENCE 1. Roger cd Improving Training Effectiveness. Reid M. Gower. Allan D. Gower. 1990. Vistaar. Aldershot. The Art & Practice of the learning Organisation. Pareek .11. aldershot. 4. P The Fifth Discipline. The Theory & Practice of Training. jim. London. Managing the Training and Development Function. Serge. R & Caple. Training interventions. Rae. 7. Evaluation of Training and Development 12. Managing Employee Development. Gower 1988.

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