Report on 7 Eleven information system

Table of content
Title Executive Summary Background OF 7-Eleven Total Retail Information System Solution Implementation OF RIS POS point of sale System Just in time inventory system MIS and DSS that the system of quality control Intervention strategy (Porter and others) Value Chain Value Chain Analysis: 7-Eleven Conclusion recommendations and learning References Pg.no 2 3 3 4 5 5 5 5 7 8 9 9

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Report on 7 Eleven information system

Executive Summary
7 Eleven, Inc. was founded in Dallas, Texas in 1927.7-Eleven; Inc. is the world's largest operator, franchisor and licensor of convenience stores with more than 24,000 units worldwide. The company name was changed from ´The Southland Corporationµ after approval by shareholders in 1999.Year 2004 7-Eleven installed HP servers and networking switches in all US stores for implementation of RIS (Retail Information system).This system collect data from point of sales terminals in every store and transmits the same to central database. T.B Oracle Database is managed by EDS to store 6 Million US customer¶s transactions every day across country. The HP support agreement encompasses a broad portfolio of services, including availability; missioncritical operations across all platforms and IT components; hardware and software support; backup and recovery; and performance and support management functions, which encompasses integrated support with multi-vendor service management Help in understanding of Customer Demand Pricing of each product Interest in new product Which items are selling in which store Seasonal demand of item ,which items are most profitable etc .Understanding of sales trend Improve product assortment The RISt system is strategic for 7 eleven store in different parts of the organization, both in services, environmental relationships and operations. Use of RIS systems to enable a specific market focus, and serve this narrow target market better than competitors.Because of the system 7 eleven does not need to spend much money on maintaining large inventories of goods in its own warehouses. Therefore 7 eleven spends a lot less money to pay for overhead than their competitors. The system also allows the store to adjust to the customers¶ demands. The system orders a lot of the product when customers buy much of the item, and doesn¶t order the product when none wants to buy it. The system offer employees and employers an efficient way of organising the store. That means that by using the system they get available time, which they can spend on other things they need to do. Information System add value for those that are implementing it. In Infrastructure Human resources Technology Ordering Operations Service and Marketing

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The Islamia University of Bahawalpur
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Report on 7 Eleven information system

BACKGROUND OF 7-Eleven
7-Eleven pioneered the concept of convenience in 1927 at the Southland Ice Company in Dallas, Texas. In addition to selling blocks of ice to refrigerate food, an employee of the enterprising ice dock began offering milk, bread and eggs on Sundays and evenings when grocery stores are closed. This new business idea produced satisfied customers and increased sales, retail and convenience is born! name of the company was changed from the Southland Corporation 7-Eleven, Inc. in 1999. Today, 7-Eleven is the undisputed leader in the distribution of convenience. Based in Dallas, Texas, the company operates, franchises and licenses more than 7,200 stores in the United States and Canada. Of the nearly 6,200 stores the company operates and franchises in the United States, over 5,100 are franchised. http://corp.7-eleven.com/AboutUs/History/tabid/75/Default.aspx

Total Retail Information System Solution
The system includes Just jit inventory system, MIS and DSS that the system quality control, point of sale system, automated storage, computer system for processing orders, zed Computerized control system, d equipment to maintain the insurance system, the automated trip planning, Administration and Management Planning and e-mail system, human resources, work force planning system, technology systems, computer aided design, purchasing computer control system 2004 7-Eleven installed HP servers and network switches in all U.S. stores for The implementation of RIS (Information System detail), the system collects data from POS terminals in each store and transmit the same central database. TB Oracle Database is managed by EDS to store customer transactions of U.S. $ 6 each day across the country.

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Report on 7 Eleven information system

The details of the information system (RIS) transformation project was launched to handle the upgrade of infrastructure server storage. During the evaluation period, we tested each equipment vendor. She received a weighting of the technical team's ability, performance, and how Efficient servers are in stores another important factor was the strength of the agreement accompanying services.The HP support covers a broad portfolio of services, including availability, mission-critical operations across all platforms platforms and software components, support equipment and software, management functions and performance and support, which includes integrated support for managing multiple service providers; backup and recovery

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IMPLEMENTATION OF RIS
Aid to understanding Customer demand Price of each product Interest in new products Items that sell shop where Seasonal demand for the article, elements that are most profitable, etc.. Understanding of sales trends Improve the product range Eliminate slow product inventory. Increase sales by the same storage products that are in high demand Develop new products according to customer needs (ie food-free) Help determine which item to order the exact quantity of each store. System consolidate the order and transmit the same suppliers. Using this system to obtain information for the choices and preferences of customers.

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The Islamia University of Bahawalpur
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Report on 7 Eleven information system

POS point of sale System
7-Eleven use a POS system to capture data on customers' purchases and analyzes them to learn more about customer preferences and sales trends. Able to discern the preferences of customers through personal face-to-face relationships. A new information system helped to acquire an intimate knowledge of its customers once again through the collection and analysis of customer purchase transactions.

Just in time inventory system
Inventory arrives in stores as it is needed, a minimum stock is kept on the shelves. It reduces the investment cost and maintenance of inventory and the cost of the damage, they rarely out of stock. Most shops have agreements with suppliers for timely delivery of products they sell, and they do not require large stocks.

MIS and DSS that the system of quality control
The company maintains a high level of quality. A team of 200 inspectors visit 7-Eleven stores regularly. Even the president of the company is reduced from time to time in the store incognito to check quality. Quality control data are collected and analyzed continuously by a computerized decision-making at headquarters.

Intervention strategy (Porter and others)
The system Rist is strategic for 7 eleven stores in different parts of the organization both in services, industrial relations environment and operations.

Focus on niche market
Using RIS to allow a specific market focus, and serve this narrow target market better than its competitors. Information systems to support this strategy through the production and analysis of data for sales of fine and marketing techniques. Information systems allow companies to analyze customer buying habits, tastes and preferences closely to effectively pitch their advertising and

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Report on 7 Eleven information system

marketing for small markets, refocus and small businesses.

Low-Cost Leadership
Because 7-Eleven system need not spend much money on maintaining large stocks of goods in its own warehouses. 7 Eleven therefore spends much less money to pay for overhead costs than their competitors. Overhead costs are expenses for salaries, storage, advertising and building upkeep.Use RIS systems to achieve the lowest operating costs and lowest prices.7 eleven store to keep prices low and well-stocked shelves using a JIT system, 7-Eleven has become the leading company selling retail in the United States. 7 eleven perpetual inventory system sends orders for new merchandise directly from suppliers that consumers pay for their purchases at checkout. POS terminals record the barcode of each crossing point of the checkout and send a purchase transaction directly to a central computer at headquarters 7 eleven. T he collects computer controls all 7 eleven stores and transmits them to suppliers. Suppliers may also access to 7 eleven Sales Inventory data using Web technology. Because the inventory system reconstituted with lightning speed, 7-Eleven did not need to spend much money on maintaining large stocks of goods in its own warehouses. The system also adjusts 7 Eleven purchases store items to meet customer demands. Competitors

Product differentiation
The system also allows the store to accommodate customer requirements. The system controls much of the product when customers buy a lot of the question, and do not order the product if no wants to buy it.7 eleven store using RIS systems to create products and services that are tailored and customized for s' adapt to the accuracy specifications of individual customers. 7 eleven stores sells directly to customers customized with the exact specifications they need. They can place orders directly with a toll free number or accessing web site at 7 eleven.

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Report on 7 Eleven information system

Relations of the environment
Employees and employers have an effective system to organize the store. This means that using the system they get time available, they can spend on other things to do.

Information system of value added for those who apply. Value Chain
Support activities

Administration and management electronic scheduling and messaging system Human resource work force planning system

Firm value chain

Technology computer aided design systems

Procurement computerized ordering system
Primary
Inbound Operations Outbound Logistics

Activities

Computer controller Automated machining warehousi system ng system
Logistics

Marketing and Service sales

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Automated Equipment Shipment Computerize maintain ance scheduling zed ordering system systems system

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Report on 7 Eleven information system

Value Chain Analysis: 7-Eleven

Value Chain Analysis: 7-Eleven

Infrastructure
There are 39 000 7 eleven stores worldwide. Serves over 100 million customers each week worldwide. By the administration and management of schedules and electronic mail system 7-Eleven is run from a national headquarters. The office deals with orders, and each store has to report to headquarters. The store is responsible for meeting the local client.

Human Resources
HR work force planning system 7 Eleven gives employees the opportunity for career advancement. Employees are encouraged to communicate openly, offer new ideas, take risks, strive for excellence and have fun employees receive competitive salaries and comprehensive benefits

Technology
7-Eleven uses technology systems as computer-aided design barcode of a product is placed in the path of extraction, information is instantly sent to 7 data warehouse eleven. The data warehouse projects when the item must be replenished

Order
The national headquarters applies to all products 7 eleven stores. They use computerized purchase order bar codes System.The of each item is sent to a central computer at headquarters. This computer collects orders from all 7 eleven stores and transmits them to suppliers.

Marketing
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Report on 7 Eleven information system

The majority of sales in retail merchandising for a national advertising account. The company sells both their own brands and licensed brands. 7-Eleven is committed to buying products from local and regional suppliers, instead of buying cheaper elsewhere.

Service
The use of automated shipment planning hours for the 7-Eleven will generally 7:00 a.m. to 11:00 p.m. seven days a week, 10:00 a.m. to 8:00 p.m. Sunday. All 7 eleven stores to maintain uniform prices, except where lower prices are needed to meet local competition

Operations
Use the computer system controller recycling machine is a high priority in eleven AT7 recycling programs for their products. They also strive to offer a safe shopping experience for our customers and a safe workplace for our associates.

Conclusion recommendations and learning
You have learned the use of the IS system can contribute to strategic management and provide a competitive advantage You were able to understand how a response strategy can be applied to the use thereof You've identified how the use of the SI system can support the value chain Employees must be able and adept at the use and handling of technologies used in business to do, I recommended that 7-Eleven should work training more programmers.

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The Islamia University of Bahawalpur
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Report on 7 Eleven information system

References
Wekipedia.com http://corp.7-eleven.com/AboutUs/History/tabid/75/Default.aspx http://www.scribd.com/doc/7047213/MIS-Chapter-03-Strategic-Information-Systems-forCompetitive-Advantage http://www.scribd.com/doc/35963928/7-11-Stores-CASE-STUDY https://docs.google.com/document/d/1ulKMVmUcfu9i08Pm1zA0tHJJU016teRMA49xxuZ87kU /edit?pli=1# http://docs.google.com/viewer?a=v&q=cache:SJTC3QtBHVcJ:www.prenhall.com/behindtheboo k/0132304619/pdf/Laudon%2520Feature%25203.pdf+dell+information+system+strategy&hl=en &gl=pk&pid=bl&srcid=ADGEESiq6x0cMBghChEHTx6UxDDu-aefn11YS6MA0fSqFI3bhuIT6uFS7LaNJ0JPPjPZqPT5o2QXhqxI0UvYNaMdvchFcnf1U79qjlARZ1jRoe8mEPg1miSzzirb2BIQ85ppdulABs&sig=AHI EtbTkT8DJ0gagU5FHKl45xrUKiz-ENQ

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