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OSKLEN - eBrigade and Instituto e

OSKLEN - eBrigade and Instituto e

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Published by Maarten Schäfer
Oskar Metsavaht is a man with many talents: fashion-designer, creator, filmmaker, artist, entrepreneur. He founded e brigade to promote sustainability, to make sustainability cool. “I want to promote Brazil as the sustainable country of the world” Oskar starts. “If you think about it, you could say that every continent or country has a distinct feature”

Brazilian Soul, instituto e, e Brigade, Lifestyle Nations, sustainable fashion, sustainability in fashion, sustainability all the way, Osklen, Meeting Oskar Metsavaht
Oskar Metsavaht is a man with many talents: fashion-designer, creator, filmmaker, artist, entrepreneur. He founded e brigade to promote sustainability, to make sustainability cool. “I want to promote Brazil as the sustainable country of the world” Oskar starts. “If you think about it, you could say that every continent or country has a distinct feature”

Brazilian Soul, instituto e, e Brigade, Lifestyle Nations, sustainable fashion, sustainability in fashion, sustainability all the way, Osklen, Meeting Oskar Metsavaht

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Published by: Maarten Schäfer on Jun 12, 2011
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10/06/2014

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1he eLhos of Cskar MeLsavahL and hls creauve

!"#$ &'()*+" !," &'-.)-"$"'! /&!, 0.(&#)1
envlronmenLal lssues slnce Lhe nlneues. Cskar ls,
for lnsLance, Lhe founder of lnsuLuLo e, a noL1
for-proñL lnsuLuuon locaLed ln 8lo de !anelro,
dedlcaLed Lo Lhe promouon of susLalnable
human developmenL. 1hrough Lhe lnsuLuLe, Lhe
e-fabrlcs pro[ecL ls developed, ln parLnershlp
wlLh companles, lnsuLuuons and research cenL1
ers, and lL ldenuñes fabrlcs and maLerlals devel1
oped from soclal-envlronmenLal crlLerla.
!" $%&'()*$'
lL acLs as an agency focused on llfesLyle develop1
lng brandlng pro[ecLs, cooperauve markeung,
alLernauve communlcauon and brands/producLs
llcenslng. lL also lnvolves Lhe group's brands and
producLs ln lLs speclal pro[ecLs.
+,-.%/01'
1he e-brlgade focus ln Lransformlng concepLs
and ldeas lnLo amLude, generaung e-brlgaders,
supporung and communlcauon of envlronmen1
Lal, soclal, culLural and educauonal acuons LhaL
seeks Lhe susLalnable developmenL of Lhe planeL.
1he e-brlgade seeks and orlglnal ldenuLy Lo
susLalnable lnluauves.
1he four prlnclples of L-8rlgade are LarLh, Lnvl1
ronmenL, Lnergy and Lducauon, are ln Lhe base
of Lhelr pro[ecLs:
- 8razlllan Soul Cuarana, an expedluon Lo
Lhe Amazon where Lhey planL Lhe Cuarana frulL
led by Cskar. llne arusLs, phoLographers and
fashlon deslgners were also ln Lhe expedluon ln
order Lo creaLe a new fashlon collecuon LhaL
expressed an lnnovauve and conLemporary
8razll.
- Amazon Cuardlansln Lhe wlnLer 2007
fashlon collecuon were presenLed, where men
and women assumed belng Lhe guardlans of Lhe
Amazon along wlLh Lhe nauve lndlans proLecung
lL agalnsL envlronmenLal damage.
- Carbon free - r(e)voluuon, pro[ecL devel1
oped by lnsuLuLo-e and Calol (blcycle brand). lL
was creaLed a culLural mulumedla pro[ecLs called
carbon free whose alm was calllng people's
auenuons regardlng CC2 emlsslons. 1hey also
developed an urban blke for Lhe pro[ecL as well
as a fashlon collecuon.
"#$%&'()* + ,-.. "##/0&1234
!"#$% '()"$*$+
lnsuLuLo e: uedlcaLed Lo Lhe promouon of 8ra!
zll's calllng as a "counLry of susLalnable develop!
menL."
lnsuLuLo e ls non-proñL prlvaLe assoclauon,
based ln 8lo. lL ls dlrecLed by Lhe LarLh CharLer,
Agenda 21, Mlllennlum uevelopmenL Coals, Lhe
8lodlverslLy Convenuon and Lhe kyoLo ÞroLocol.
lnsuLuLo e ls also concerned ln 3 L's - LarLh,
LnvlronmenL, Lnergy, Lducauon, and Lmpower!
menL, LhaL can be recognlzed ln some of Lhelr
pro[ecLs:
!"#$%&'%()* ,"-'&$"-* .-/0*1$
1hls ls a parLnershlp wlLh Lhe CulLure mlnlsLry
LhaL ls creaung a conLesL LhaL wlll award susLaln!
able furnlLure pro[ecLs ln Lhree dlñerenL caLego!
rles:
Llbrarles, CulLural Spaces and ouLslde areas of
culLural spaces, along wlLh Lhe conLesL, semlnars
abouL susLalnablllLy, deslgn and furnlLure wlll be
held ln all ñve geographlc areas of 8razll. 1here
wlll also be Lhe creauon of a susLalnable maLerl!
als llbrary aL 8lo de !anelro. 1hls ls a pro[ecL LhaL
has no precedenL ln 8razll.
23,%(-&1#
Mapplng of susLalnable raw maLerlals and prod!
ucLs, focuslng ln Lhe fashlon and Lexule lndus!
Lrles, buL also coverlng oLher secLors ln an way
as Lo creaLe a consclous consumer culLure and
fomenL falr Lrade. 1o became an e-fabrlc a prod!
ucL has Lo go Lhrough several processes such as:
8aw maLerlals orlgln, lmpacLs of Lhe producuve
process, sLakeholder's managemenL, blodlverslLy
preservauon and oLhers.
1he pro[ecL's ob[ecuve ls Lo demonsLraLe LhaL
8razll can be a ma[or player ln Lhe susLalnablllLy
ñeld.
4&))% 5/ 6*5-/
SupporL, creauon of 'eco-Lralls', dlagnosls of Lhe
local fauna and ßora and communlcauon of a
susLalnable real sLaLe enLerprlse locaLed ln Lhe
shore of SanLa CaLarlna sLaLe.
7&8* 2%-$9
lnsuLuLo e was Lhe nCC parLner of Lhe evenL for
Lhe conservauon of waLer Lrough ouL Lhe world.
1he race was held ln several clues worldwlde
and ln 8razll lL Look place ln 8lo de !anelro and
São Þaulo. ln addluon Lo sLands ln boLh clues,
10° of Lhe reglsLrauon fees were dlrecL Lo a un
awarded pro[ecL locaLed ln Lhe norLh parL of 8lo
de !anelro sLaLe.
"#$%&'()* + ,-.. "##/0&1234
!"#$% '()"$*$+
!"#$% '$()(*+
!"#$ &'()*+, #$ - &-',.*'$"#& /#," 0-.+( 1( 0'-$#2
for Lhe educauon of 30 'beach enLrepreneurs' aL
Lhe Copacabana 8each. Aslde from Lhe envlron3
menLal educauon, Lhere wlll also be classes of
Lngllsh, buslness and assoclauve culLure. 1he
$*+(.1 &-', (4 ,"* &'()*+, /#22 $**5 ,( ('6-.#7*
Lhe beach. 8lue llag crlLerla wlll be lnserLed,
along wlLh Lhe creauon of assoclauon wlLh local
sLakeholders, Lhe creauon of resldue program,
lnformauve acuvlues for Lhe publlc and oLher
acuons.
,#-". "
1he 'selo e' ls a lndex of susLalnablllLy of producLs
focused ln Lhe expresslon of ldeas and susLaln3
able behavlour. lL ls applled Lo dlñerenL producLs
such as: fabrlcs, food, beverages and oLhers.
1he ob[ecuve ls Lo bulld a Lrlpod of success Lo
8razlllan producLs LhroughouL Lhe world, ena3
bllng Lhe ldenuñcauon of producLs LhaL respecL
Lhe crlLerla esLabllshed by lnsuLuLo's ñve 'e's
'Selo e' supporLs Lhe 'Lransluon producLs', LhaL
are Lhe ones LhaL are adapung Lo Lhe requlre3
menLs of a more susLalnable producuon. 1here3
fore, we sLrengLhen Lhe susLalnablllLy chaln of
&'(18+,$ 4(+8$#.6 #. ,"* #.+28$#(. #.$,*-1 (4
excluslon.
kecuperonon Proqrom of the 8roti/ion coost
Þubllc-prlvaLe parLnershlp almlng Lhe recupera3
uon of Lhe 8razlllan coasLllne. Þreservauon and
recovery of Lhe nauve vegeLauon and develop3
menL of envlronmenLal educauon. Cur ob[ecuve
ls Lo reach 10 beaches LhroughouL 8razll and
nowadays Lhe pro[ecL ls acuve aL lpanema 8each,
8lo de !anelro, ln a parLnershlp wlLh Crendene
and Lhe ClLy Pall.
Noturo/ reserve OL4Nul-luk£k£
1hls pro[ecL developed a Þarucular naLural
8eserve aL Clandl-!urerô and enable acuvlues
such as: LnvlronmenLal educauon, ecoLourlsm,
sclenuñc research, envlronmenLal recuperauon
of some areas and Lhe preservauon of several
valuable ecosysLems. 1hls reserve sLaLus was
achleved Lhrough. lL was developed ln an parL3
nershlp wlLh PablLasul and lL ls locaLed ln SanLa
CaLarlna.
"#$%&'()* + ,-.. "##/0&1234
!
"
#
$
%

'
(
)
"
$
*
$
+
!"#$%" '( )*"+(," -"#.
Adopuon, landscaplng and managemenL of Lhls
LnvlronmenLal ÞroLecLed Area locaLed ln
Arpoador 8each, 8lo de !anelro. 1he adopuon of
Lhe park ls a publlc-prlvaLe parLnershlp beLween
lnsuLuLo e, ClLy Pall and Crendene. 1he park ls an
envlronmenLal proLecL area locaLed beLween
Copacabana and lpanema and along wlLh lLs
naLural valor, lL also has an lmporLanL culLural and
sporuve value. Some lmporLanL marks ln 8lo's
culLure, such as Clrco voador and Lhe surñng and
skaung culLure have sLarLed Lhere. lnsuLuLo, has
Lhe manager of Lhe park ls always seeklng for
parLners LhaL can help ln Lhe conunuous lmprove-
menL of Lhe faclllLy. Acuons aL Lhe LnvlronmenLal
observaLory (8anco 8eal) and Lhe reform of Lhe
skaLe bowl (Converse) are some examples of Lhls
parLnershlps.
/+01#$+,(+%"2 $34(#0"%$#5
1he pro[ecL promoLes educauon, lnformauon and
reßecuon of currenL soclal envlronmenLal prob-
lems Lhrough workshops and lecLures wlLh publlc
sLudenL's schools. All Lhe acuvlues Look place ln a
compleLely susLalnable sLrucLure made of bamboo
and [uLa ñber and were LaughL by a group of
speclallsL ln several ñelds of susLalnablllLy.
SLudenLs of dlñerenL publlc schools were
able Lo dlscuss Lrade experlences and learn from
Lhemes as recycllng, global warmlng and oLhers.
)+%(#2"6(4
1hls pro[ecL promoLes lncome generauon ln com-
munlues LhaL have few formal [obs opporLunlues.
1he pro[ecL Leaches Lhe local women Lo apply Lhe
e-fabrlcs maLerlals lnLo Lhe confecuon of corpora-
uve glûs and fashlon accessorles. An lcon of Lhelr
work ls an eco-bag LhaL was made for Lhe Moma
(museum of modern arL - new york) ln a parLner-
shlp wlLh Csklen buL several oLher lnsuLuuons
have already used Lhe pro[ecL producLs as:
unLSCC, Clobo, M1v, Creenpeace and oLhers
1he pro[ecL Look place along cooperauve such as
Cooperema, locaLed aL São Conçalo - 8!, one of
Lhe pooresL clues ln 8lo de !anelro SLaLe and wlLh
CoopnaLural, where more Lhan 700 famllles have
developed an lncome generauon alLernauve ln
Lhe lnLerlor of Lhe Þaralba SLaLe.
"#$%&'()* + ,-.. "##/0&1234
!"#$%&'
1he world's ñrsL susLalnable surf board concelved
wlLh naLural and recycled maLerlals, free from co2
emlsslons, fsc ceruñed wood, 100°
recyclable,waLer based epoxy reslgn wlLh fps or
any Lype of harmful byproducLs. ÞarLs of lLs proñLs
are donaLed Lo waLer llfe proLecuon and envlron!
menLal programs and hlrlng of empowered work!
force ls parL of Lhe producuon process.
Allgned wlLh lnsuLuLo's mlsslon of boosung sus!
Lalnable soluuons, Lhe e-board ls a concepL LhaL
puLs LogeLher hlgh Lech board fabrlcauon process,
hlgh performance and mlnlmum envlronmenLal
lmpacL. A concepL LhaL comblnes eLhlcs, quallLy,
k{e)vo/unon
1he mulumedla r(e)voluuon pro[ecL was launched
ln 2008. A culLural lnsLallauon was developed,
along wlLh Lhe exhlbluon of carbon neuLrallzed
blke cusLomlzed by om.arL and a serles of L-shlrLs.
1he goal was Lo show and propagaLe blcycles as
an alLernauve LransporL sysLem.
"#$%&'()* + ,-.. "##/0&1234

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