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Lawyers Video Studio - New June 2011 Newsletter Now Available!

Lawyers Video Studio - New June 2011 Newsletter Now Available!

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Published by Gerry Oginski
Who would have thought that talking about a
680 lb piece of cheese would be a topic for a Patent lawyer to talk about?!

Meet the Lawyers Video Studio Team.

What's a New York Medical Malpractice Lawyer doing in Huntsville, Alabama?

Why you should never host a webinar in a busy airport!

Legal Marketing Conferences we recently attended and recommend.

Why would a trial lawyer take his video camera to a legal marketing seminar?

Who is our Legal Marketing Expert Spotlight on this month?

Congratulations and welcome to the newest members of the Lawyers Video Studio!

AND where in the world is Gerry shooting video this month?
Who would have thought that talking about a
680 lb piece of cheese would be a topic for a Patent lawyer to talk about?!

Meet the Lawyers Video Studio Team.

What's a New York Medical Malpractice Lawyer doing in Huntsville, Alabama?

Why you should never host a webinar in a busy airport!

Legal Marketing Conferences we recently attended and recommend.

Why would a trial lawyer take his video camera to a legal marketing seminar?

Who is our Legal Marketing Expert Spotlight on this month?

Congratulations and welcome to the newest members of the Lawyers Video Studio!

AND where in the world is Gerry shooting video this month?

More info:

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Published by: Gerry Oginski on Jun 16, 2011
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06/16/2011

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LAWYERS

June 2011

Video Studio
presents June 2011 Newsletter

Legal Marketing Conferences We Recently Attended and Recommend ★ Great Legal Marketing ★ PILMMA ★ AVVO ★ ATLAS

The Lawyers Video Studio Team
Harry Brockman, Gerry Oginski, Kathleen Brockman, Scott Pruitt

Pennsylvania PI Attorney Joe Hanyon shooting video with us.

Really Smart Lawyers Creating Video To Set Themselves Apart Online
516-487-8207 http;://lawyersvideostudio.com!

Lawyers Video Studio

Connie Merwine, Joe Hanyon, Mike Kaspszyk

SMART LAWYERS
CREATING SMART VIDEO
What’s a New York Medical Malpractice Lawyer doing in Huntsville, Alabama?
The answer is shooting video in the Lawyers Video Studio with a really smart attorney. His name? Charles Pittman, a personal injury lawyer who recognizes the values of creating a video library to market his law firm. Charles is in an exclusive legal marketing mastermind group and is learning from some of the smartest and savviest lawyers in the country. During lunch I had a chance to chat with Charles and found out he’s a total car guy. A man after my own heart. His favorite car? A Porsche. Which model? He asked me to keep that a secret since he’s hoping his wife will surprise him one day with his dream car. As with every video shoot in the Lawyers Video Studio, the attorney starts out hesitant, almost cautious. By midmorning the lawyer is steaming full speed ahead. Once they ‘get it’ and understand the formula and can package it, they eagerly want to do more and more. I have yet to find an attorney who wanted to stop. What does that mean if you are the attorney shooting video with me? It means that you understand what works and how to create content that your viewers want and need to know. It means that you realize how different video content is from a TV ad and from every other form of attorney advertising. It means that you are among a very select few lawyers who are using video to dominate your competition. You are the few, the proud. You are on the cutting edge of legal marketing. Congratulations Charles! ___________________________ attention. Who would have thought that talking about a 680 lb piece of cheese would be a topic for a Patent lawyer to talk about? I arrived in Chicago the evening before Rich’s video shoot. It felt like I had just been here. In fact, I was. One week earlier I attended the Glazer-Kennedy Insider’s Circle Superconference (I highly recommend going to the next one if you’re not familiar with Bill Glazer and Dan Kennedy’s style of direct marketing). I was booked at the Union League Club in downtown Chicago, right next door to his office. Harry and I arrived at 8:00 a.m. and walked into a time warp. The building was from the 1930’s and has, we were to learn later, a very interesting story from an architectural viewpoint. In fact, during lunch, I had Rich create a video that showed parts of the building as he took us around. When I arrived, Harry (being the video production guru he is) began the task of unpacking and setting up the equipment. I immediately started working with Rich to see his content. He startled me by telling me he hadn’t practiced much. My cardinal rule of participating in my video success program is that the attorney MUST practice over and over again before we arrive to shoot video. There are multiple reasons for that, but the most important reason is that the more you practice, the more comfortable, confident, enjoyable and fun your video shoot will be. To be honest, I couldn’t tell if Rich was pulling my leg or not. He’s a straight shooter and has a deadpan delivery that had me a little concerned. As soon as the equipment was set and Rich was mic’d up, we gave him the ‘go’ signal. Harry is really good at giving the signal. Rather than yelling “Action” he simply gives him the finger. No, no, not that finger. We point to him and signal ‘go’. After 5 seconds of listening to Rich, I sat back and smiled. He was pulling my leg. It was like watching a race-horse coming out of the gate and hitting a perfect stride. Rich was awesome. His delivery was practiced and highly tuned. When he finished his first video, I sat there with a huge grin on my face. Harry, behind the camera, turned to me and smiled. This was a sure signal that Rich was on his way to a great day of video shooting with us. continued on page 5...
http;://lawyersvideostudio.com!

It started with a 680 lb piece of round mozzarella cheese...
That was the topic of a video that Patent Law attorney Richard Beem chose to talk about it. Turns out it was a fascinating story that captivated my attention and Harry’s

Lawyers Video Studio

516-487-8207

CONGRATULATIONS & WELCOME TO OUR NEWEST MEMBERS!
The Lawyers Video Studio welcomes this month: Indianapolis PI attorneys Roy & Jeff Tabor Florida PI attorney Stephen Brooks West Palm Beach Tort Attorney David Glatthorn Nashville Criminal DUI Attorney Rob McKinney Florida Bankruptcy Attorney Steve Kramer

Where in the World is Gerry Shooting Video this month?
1. Chicago, with Patent attorney Rich Beem 2. Indianapolis, with PI attorneys Roy & Jeff Tabor 3. Poconos; Pennsylvania, with PI attorney Joe Hanyon 4. Huntsville, Alabama with PI attorney Charles Pittman 5. West Palm Beach, with Tort Dog attorney David Glatthorn 6. Long Beach, California with Trusts & Estates attorney Laura Claveran 7. Winter Haven, Florida, with PI attorney Stephen Brooks

Legal Marketing Expert Spotlight
Ben Glass
If you don’t know Ben, you’ve been missing something really important these last few years. Ben is one of the pioneers of legal marketing that shunned the traditional forms of lawyer advertising. Ben is one of the very few lawyers I follow on a regular basis. Want to learn how to market your practice in an ethical, out-of-the-box way that the majority of attorneys still have no clue about? Then you need look no further than my good friend Ben Glass. Ben understands ‘education-based’ marketing and the belief that you need to market to your target clients before they ever walk into your office. He is on the forefront of new and innovative ways to set yourself apart and dominate your online market. As a fellow personal injury attorney, he speaks my language. He knows what works and what doesn’t. If you have not yet been to one of his Great Legal Marketing seminars, you should sign up as soon as possible at GLM.com. It’s a great learning experience. More importantly, as Ben likes to say, “You are the sum of the five people you hang out with.” At Ben’s seminars you will hang out with really smart lawyers who freely give marketing advice and teach those attorneys who want to learn. I have been honored to speak at Ben’s Great Legal Marketing seminars; been interviewed by him and recently did a webinar with him about video for lawyers. To learn more about Ben as an attorney, visit http:// vamedmal.com. To learn about him as a marketing genius, goto http://greatlegalmarketing.com. Lawyers Video Studio 516-487-8207

http;://lawyersvideostudio.com!

VIDEO SHOOT WITH DAVID GLATTHORN

Why you should never host a webinar in a busy airport
I was at JFK airport recently (Iʼve been there a lot traveling across the country helping lawyers create video) and was co-hosting a webinar about video marketing for lawyers with my good friend Ben Glass. Ben is a fellow personal injury lawyer in Fairfax Virginia and is also the founder of Great Legal Marketing. Heʼs one of the most savvy marketing lawyers in the Country. Right now, I am heading down to Orlando, Florida to speak at a seminar put on by AVVO about SEO (search engine optimization) for lawyers. Big dogs like Microsoft, Facebook, Twitter, LinkedIn and AVVO are going to be discussing how to improve the SEO for your website. Apple was supposed to talk but guess who took their place? I did. Pretty cool. At the seminar, everyone will learn how to drive more traffic to their website. Once there, they now need to develop a personal relationship with their online viewer. The best way to do that? With video. I got to the airport early to try and find a quiet place to get on the webinar call. The dilemma is that all the announcements overhead and background noise make it difficult if not downright awful to hear. Unfortunately, I was not able to schedule my flight differently and had to do this webinar from the airport. The bottom line: If youʼre going to do a webinar, do it from home or your office. Not in a noisy terminal at JetBlue in JFK airport. Despite the background noise, the webinar was great. We provided the attorneys on the call with some amazing content about why video for lawyers is so important. Ben is a long-time proponent of video, having created hundreds of video to market his law practice. I sometimes get the feeling heʼs trying to catch up to me with the number of videos we each have online. (I still have more videos than he does...just donʼt tell him. :-)

Lawyers Video Studio

516-487-8207

http;://lawyersvideostudio.com!

Why Would a Trial Lawyer Take His Video Camera to a Legal Marketing Seminar?
I thought you’d never ask. No, I didn’t videotape the speakers at the seminar. You’re not supposed to do that. So, why would I take my camera with me? The answer is to implement. Implement what? Ideas. Ideas that I learn from really smart legal marketers during the seminar. I take notes and pay careful attention during the lectures. I can usually pick out a few nuggets of information that I will use to market my own law practice. That’s exactly what you should be doing for every seminar you attend. But that’s not enough. It’s not enough simply to identify those nuggets you can use in your own business or law practice. To understand why, let me tell you what happens to most attorneys who come back from a conference like Great Legal Marketing, or PILMMA or ATLAS. The attorney is energized and ready to make changes. They get home and put their notes in the corner of their office. They intend on getting to it soon. Then the practice of law gets in the way. Then, their families interrupt their best intentions. Before you know it, weeks have gone by and those notes have done nothing but gather dust. Not the most effective use for them. Why then would I bring my video camera? Because at the end of the day, I actually implement. I create video. I can shoot an entire series of video about what I’ve learned during the day. Then, on the trip home, I start editing my videos so that I can use those videos to market my law firm. That’s why I bring my video camera to a legal marketing seminar.

continued from page 2

By lunch time, Rich had cranked out 29 videos.
The funny thing was that he wanted to keep going. I told him that’s what happens to every attorney I shoot video with. They start out uncertain and hesitant. By mid-morning, they get so excited creating video they just want to keep going. It was time for lunch. I was hungry. Lunch time wasn’t just for lunch and idle chat. Instead, it’s simply another opportunity for me to shoot more video...while we eat. It gives me a chance to get to know you and learn from you. It also lets me be even more creative with your video. How many attorneys do you know shoot educational video in a restaurant, while they’re eating? I don’t know anybody else who does that. I also had a chance to try out my new gorrilapod, which is a table-top tripod that can hold my dSLR, my light and the wireless audio receiver. It worked really well. I must admit,

finding a quiet area in a busy restaurant is a challenge, but we did. One of the most interesting parts of our video shoot today was having Rich explain what was hanging on his walls throughout his office. I should tease you into watching the slideshow of today’s video shoot to see exactly what is on his walls that are so interesting. I’ll give you a hint: He has a fascinating collection of historical patents dating back to the 1700’s. Patents signed by Kings, Presidents and other historical figures. By the end of the day, Rich had created many more than 50 videos and was pleasantly exhausted. He worked hard and did a great job today. On behalf of Harry and myself, I want to congratulate you Rich for a job really well done! I’m looking forward to reviewing and approving your videos to get them online.

Lawyers Video Studio

516-487-8207

http;://lawyersvideostudio.com!

REFER AN ATTORNEY, GET A CHECK IN THE MAIL.
It’s pretty simple really. Refer an attorney who signs up with any one of our total online video success programs and you receive a hefty bonus incentive for doing so. How much is the bonus?

Warning:
Never talk
about YOURSELF in an attorney video.
Your viewers just don’t care about you.

$1000 cash.
How do you take advantage of this? Simple. Make sure to tell the attorney that you refer to mention your name and send me an email confirming your referral: Gerry@lawyersvideostudio.com. In the future we will have an affiliate program set up for you to have your own link.
Gerry Oginski Founder, Lawyers Video Studio From: Lawyers Video Studio 25 Great Neck Rd., Ste. 4 Great Neck, NY 11021

Send to:

Still not sure?
You don’t have to be 100% sure. You only have to be more likely right than wrong that video is the future to market your law firm. (How do you like that analogy, coming from a medical

In next month’s newsletter
• Even more really smart law firms shooting video in the Lawyers Video Studio

Lawyers Video Studio issue of malpractice trial lawyer on the
preponderance of evidence?)

Pick up the phone and schedule your free phone consult now! 516-487-8207 http;://lawyersvideostudio.com! 1-800-320-4314 1-800-320-4314
Gerry@lawyersvideostudio.com

LAWYERS VIDEO STUDIO

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