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A. Objectives of International Marketing. 6.

1 THE INTERNATIONAL MANAGEMENT´S TASK INTERNATIONAL MANAGEMENT CIRCLE

6.2 MOTIVATIONS FOR GOING INTERNATIONAL MOTIVATIONS (MOTIVE-SOURCE -APPROACH)

STRATEGIC W INDOWS 6.3 "FIND THE BALANCE" OVERGLOBALIZATION/UNDERGLOBALIZATION .

6.4 INTERNATIONAL TARGET MARKETS COUNTRY MARKET TYPOLOGY .

BIG EMERGING MARKETS TRADING PARTNERS .

5 STAKEHOLDERS INTERNATIONAL STAKEHOLDERS EURO STYLES .6.

6.6 INTERNATIONAL CORPORATE IDENTITY CI COMPONENTS CORPORATE STRUCTURE EUROPE /ASIA .

7 DEGREE OF INTERNATIONALIZATION "QUANTITATIVE" INTERNATIONALIZATION .MANAGEMENT STYLES EUROPE/ASIA 6.

6.8 INTERNATIONAL ORIENTATIONS EPRG SCHEME .

INTERNATIONAL COMMITMENT CHANGE AGENTS (TRIGGERS OF EXPORT INITIATION) .

INWARD /OUTWARD INTERNATIONALIZATION PRE-INTERNATIONALIZATION .

INTERNATIONAL COMPANY TRANSNATIONAL COMPANY .

6.9 ECONOMIES OF SCALE & SCOPE ECONOMIES OF SCALE ECONOMIES OF SCOPE .

6.10 INTERNATIONAL ETHICAL ORIENTATION BUSINESS ETHICS/INTERNATIONAL ORIENTATION .

Challenges Huge Foreign indebtedness  Unstable governments  Foreign-exchange problems  Foreign entry and government bureaucracy  Tariffs and other trade barriers  Corruption  E-commerce---doesn¶t offer complete solutions  Technological pirating  High cost of product and communication adaptations  .