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Taking Your Crowdfunding Campaign To The Social Web

Taking Your Crowdfunding Campaign To The Social Web

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Published by: Crowdsourcing.org on Jun 17, 2011
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Taking Your Crowdfunding Campaign To The Social Web

by: neil

Crowdfunding is an innovative source for funding your early stage requirements, but unlike traditional models, everything is not closed with a handshake after the first investor that agrees is on board. Crowdfunding often involves getting multiple small investors to back your startup plan and get on board, and that often means needing a persistent and active online campaign to draw the attention of funders. Obviously if it would depend on expensive advertising adding to the cost of raising funds, crowdfunding would lose it’s edge. Social media would be the way to go for your crowdfunding campaign reaching out to believers and turning them into investors. Here are a few tips to get your social media crowdfunding campaign going and start drawing funders to your GrowVC startup profile page: Take Your Funding Request To Facebook: A public IPO uses business newspapers and mass media to throw open their subscription to shares to the public. You have Facebook! Create a Facebook page exclusively for your crowdfunding campaign. You could talk about the venture, your funding requirements, why someone should invest, who they are investing in, what is going on and where the funding efforts currently stand. Status updates can include the progress, startup updates, current amount raised, customer developments and more. Start with your friends and your teams friends joining the page and rope them in to help you spread the word. Use your Facebook network!

Call Out To Investors On Twitter:

Create an exclusive account on Twitter for your fund-raising efforts with a link to your GrowVC startup profile page and use the Twitter profile to market your crowdfunding campaign. Follow people who are active in the startups space, include angel investors, casual investors as well as friends and family who could help re-tweet your updates. Reach out to bloggers and active investors via direct messaging if you have to and build a flow of updates about your crowdfunding efforts to get the word out there and get in front of people who will find their way to your startup profile. Re structure Your Blog To Include Crowdfunding Updates: Create a blog specially for your campaign or better still, add a new category or section to your existing blog which will focus only on updates and messages around your crowdfunding campaign. You can use it to cover happenings in your startup, how you plan to use the funds, about your market space from an investors perspective and posts that could re-enforce belief in what you’re doing. Ask readers to share posts that appeal to them with others in a bid to help you reach your funding amount. Even non investors would be happy to help. LinkedIn With Your Future Investors?: Linkedin is a network which shouldn’t be ignored in your crowdfunding campaign. Your professional network can help you spread the word about your funding requirement and draw clicks from well qualified professionals active on the site. A to-the-point elevator pitch in the form of a slideshare presentation on your profile with a slide or two on how they can help crowdfund the startup would be helpful to visitors on your profile. Joining the right groups and reaching out to the right communities with your crowdfunding plan could help draw some valuable contributors and definitely help get your startup some exposure. While you use these tools for creating awareness around your fund-raising efforts keep a few things in mind. Make sure you update your content regularly. Reply to comments, tweets and actively converse with people who have shown interest. Finally, don’t give up! Reach out to people online actively and with more people knowing about your crowdfunding initiative and getting involved with helping you spread the word, momentum will build and you’ll reach your target amount.

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