Krispy Kreme has more than three hundred stores in the United States and Canada. It's name is still a mystery because it doesn't sell crispy and cremy doughnuts. "Hot Doughnuts Now" encourages people outside the store to purchase.
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Original Title
Strategic management - Case study on Krispy Kreme Doughnuts
Krispy Kreme has more than three hundred stores in the United States and Canada. It's name is still a mystery because it doesn't sell crispy and cremy doughnuts. "Hot Doughnuts Now" encourag…