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Published by: Blaine Graboyes on Jun 17, 2011
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06/17/2011

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Blaine Graboyes

DVDA 2002 Standards, Applications and Technologies Conference

DVD 2002 Standards, Applications and Technologies Conference

4 June 2002

The DVD Services Model My Experiences at ZUMA DIGITAL and Beyond DVD 2002 Standards. Applications and Technologies Conference 4 June 2002 .

then of WAMO ‡ Ionic closed and ZUMA founded in 1996 DVD 2002 Standards. in Mathematics.A. Ionic Laboratories. Sculpture and the Philosophy of Science ‡ Founded first company. Applications and Technologies Conference 4 June 2002 . in Vermont with 4 friends from college ‡ Moved Ionic to New York City in 1996 ‡ Introduced to DVD by Rob Siedel.Blaine Background ‡ Born 1972 in Abington. Pennsylvania ‡ Vermont from 1991-1996 at Bennington College ‡ Graduated in 1995 with B.

000+ ‡ Monthly expenses of $200. ‡ Entertainment.000. Business and Museum clients ‡ Developed software such as ActiveDVDŒ ‡ Yearly revenues of $3. 6 encoders.000+ DVD 2002 Standards.ZUMA Background ‡ Original Motto: ³If it¶s DVD. etc. we do it!´ ‡ Began with 3 people and 1 Sonic System ‡ Closed in 2001 with 25 people and over 35+ DVD authoring systems. Applications and Technologies Conference 4 June 2002 .

ZUMA Clients ‡ Entertainment ± ± ± ± ± ± ± ± Columbia Tri-Star Criterion Miramax MTV Showtime Sony Music Palm Pictures WWF [previous and partial list] ‡ Marketing ± ± ± ± ± ± ± ± GUESS Kenneth Cole TIAA-CREF NASDAQ / Primex TBWA / Chiat / Day Clinique Nickelodeon CNBC DVD 2002 Standards. Applications and Technologies Conference 4 June 2002 .

Applications and Technologies Conference 4 June 2002 .ZUMA Clients ‡ Museum / Fine Art ± ± ± ± ± ± ± ± The Guggenheim The Whitney The Groninger Shirin Neshat La Monte Young Yoko Ono Nam June Paik Moriko Mori [previous and partial list] ‡ Business ± ± ± ± ± ± ± ± JWT BBDO Grey Disney McDonalds A&E Lifetime Merrill Lynch DVD 2002 Standards.

Output and Quality Assurance DVD 2002 Standards.What is a Service Model? ‡ Service = Being a Vendor = Work For Hire ± As opposed to ³Being a Collaborator´ or ³Original Developer or Producer´ ± Focus on problems faced by target clients ± Develop products and services to solve them ‡ Basics of DVD Services ± Project Management and Client Services ± Creative / Technical Direction. Design and Art ± Video and Audio Encoding ± DVD Authoring. Applications and Technologies Conference 4 June 2002 .

Applications and Technologies Conference 4 June 2002 .Advantages of Services Model ‡ Wide range of potential clients ‡ Maximize investments in staff and equipment ‡ Diverse projects = diverse opportunities ± Including opportunities to break out of the Services Model into Original Development?!?! ‡ Technical and creative capabilities are constantly challenged and expanded ‡ Able to quickly adjust to market changes DVD 2002 Standards.

Applications and Technologies Conference 4 June 2002 .Disadvantages of Services Model ‡ Must stay focused on VENDING SERVICES AND PRODUCTS TO EXISTING CLIENTS ± Calculate lifetime value of client (later slide) ‡ Difficult to focus on two competing areas of business ‡ Constant need to upgrade staff and gear ‡ Your company will be branded as a service company. and not an ³Original Developer´ ± Difficult to establish strong brand in fierce market ‡ Prices paid for your services tend downward DVD 2002 Standards.

quality ‡ Develop unique services and methodologies ± Library Drives for storing/archiving client assets ‡ Develop proprietary products and services ± ActiveDVDŒ. LibraryDVDŒ. not Cost ± Strategic creative gets down to business ± In business. Creativity = Creating Profits ‡ Pick a market through research and focus ± Research is both empirical and experiential ‡ Brand yourself / your company and stick to it ± ZUMA brand = innovative. Web-connected DVD 2002 Standards. streamlined.ZUMA Success ‡ Compete on Creative and Quality. Applications and Technologies Conference 4 June 2002 .

Applications and Technologies Conference 4 June 2002 .ZUMA Failures ‡ Co-development / Original Production ± I¶m Your Man was fun and cool. but expensive ‡ Sponsorships and discounts ± Must be very carefully managed and EXPLOITED ‡ Expand to new and distant markets ± Chicago. production companies and service bureaus may become your competitors DVD 2002 Standards. Detroit. Los Angeles ‡ Facilitate competitors growth via Services ± Replicators.

Blaine Graboyes Today ‡ Independent New Media Producer ‡ Based in Hollywood. Applications and Technologies Conference 4 June 2002 .LaBarge Model DVD 2002 Standards. as opposed to movie studios and distributors ‡ Pursuing projects using R. CA ‡ Represented by ICM Talent Agency ‡ Relationship with bitMAX for production ‡ Focus on top-tier movie and music projects ‡ Build relationships with above-the-line talent.

and Mike Caro ‡ Being produced for DVD. TV. Perception and Deception ‡ Subjects include Jay Conrad Levinson. Joel Bauer.Great Minds DVD ‡ Based on Fast. Cheap and Out of Control ‡ Interview 4-6 leaders in different fields ‡ Persuasion. et cetera DVD 2002 Standards. Applications and Technologies Conference 4 June 2002 . Web.

not price ‡ You are not your target audience ‡ In the beginning.Great Minds on the Services Model ‡ Lessons of marketing apply in all areas ± What I have learned from Jay. Applications and Technologies Conference 4 June 2002 . Joel and Mike ‡ Creativity in Business = Creating Profits ‡ Clients care about value. you get paid to make the right decisions DVD 2002 Standards. your decisions must matter ‡ Good players beat bad players ‡ You do not get paid to win projects. everything is even money ‡ To overcome the odds.

how long will the customer patronize your business? ± How much will the customer spend in the average year? Including certain sales increases. Applications and Technologies Conference 4 June 2002 .Lifetime Value of a Client ‡ Calculate the lifetime value of a client ± If you continue to provide acceptable products and services. goodwill. etc. ‡ Keep this number in your head! DVD 2002 Standards. relationships. ± What is the total value of this customer? ± Now also add.

Thanks & Bibliography ‡ Much of this content and message is from: ± Guerrilla Creativity by Jay Conrad Levinson ‡ Houghton Mifflin Company ‡ ISBN# 0-618-10468-2 ± Caro¶s Fundamental Secrets of Winning Poker by Mike Caro ‡ Cardoza Publishing ‡ ISBN#0-940685-57-4 ± Joel Bauer at www.com DVD 2002 Standards. Applications and Technologies Conference 4 June 2002 .infotainer.

This refers to quality.Joining the Inner Circle ‡ The inner circle is the basis of repeat business ‡ You cannot gate crash your way into the inner circle ‡ If you are not in the inner circle. you can be sure that your competitors are ‡ Your competitor¶s are people who do not have stars in their eyes. simply profits on their minds ‡ Your offering must compare favorably and actually be better in some way than what the competitor offers. Applications and Technologies Conference 4 June 2002 . DVD 2002 Standards. service and value.

it is creative. DVD 2002 Standards. Awards and compliments have nothing to do with creativity. and if it doesn¶t. That makes creativity easy to measure. If it helps you sell at profit. Applications and Technologies Conference 4 June 2002 .Final Word on Creativity ‡ Creativity should be measured solely by how well it contributes to your overall profitability. it¶s not creative.

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