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Listing Presentation

Listing Presentation

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Published by Dov Silberman

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Published by: Dov Silberman on Jun 18, 2011
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buyers search









I have

the information

I intend to sell your home for the maximum price in the minimum amount of time. To a certain extent, achieving that goal is a numbers game. We need to create a richly detailed, spectacular listing for your home, and then we need to put it in front of as many potential buyers as we possibly can. Did you know that, as of 2010, nine out of every ten home buyers used the web to find their new home? In 2011, the percentage is predicted to increase even further. The number of buyers who use the internet to find their next home is increasing daily. The traffic to online real estate marketplaces is skyrocketing. The power of the web is growing. And I have been able to successfully establish myself online so that I am able to tap in to this steady stream of real estate shoppers.

2003 to

Over time, buyers’ use of the

Internet to search for homes has

increased, rising from 71% in

more importantly, the share of buyers who reported using the

89% in 2010. Even

Internet frequently to search for a home has risen from 41% in 2003 to

74% in 2010.

1. The 2010 National Association of Realtors Profile of Home Buyers and Sellers, Published by the National Association of REALTOR, 2010


on many other local real estate websites. I have the network The Point2 Agent network includes: thousands of real estate websites across North America. The web is now by far the most important advertising medium for real estate. and have been continuously working to increase my web presence so that I can push listings to more places very quickly. you will see that I belong to a powerful online network that can make a substantial difference in the exposure your property receives. Thanks to this listing service. and to my numerous contacts. I’ve managed to stay ahead of this trend. including dozens of the highest-traffic real estate sites on the web. . putting properties in front of online buyers very effectively. I subscribe to Point2 Agent. a web service that connects real estate professionals with one another and with the most important real estate advertisers on the web. This service allows me to advertise your listing on my website. Fortunately. and on some of the busiest real estate marketplaces on the internet.Today’s reality is that buyers look for real estate online. and that’s becoming truer every day.

85% of homebuyers value pictures as the most important feature of a listing advertisement2. This is thanks to a few key components. it will have a better chance of being found via these crucial searches. Houston. I will also place your listing in real estate-specific search sites such as Point2 Homes. it will have a significantly better chance of attracting more buyers. Oodle. In fact. Why is this important? Simple – buyers don’t type “Area 7B.’ each of my listings is categorized by its familiar neighborhood name. Neighborhoods – instead of creating listings according to awkward ‘selling areas. Houston. Texas” into search engines like Google. Trulia and Google Base. Published by the National Association of REALTOR. The software that I use will allow me to create your listing in such a way that it is more likely to be found in online searches.” Because I will categorize your listing accordingly. Yahoo! and MSN. it is estimated that over 60% of all real estate searches have a neighborhood element such as “homes for sale in Kingwood. 2008 . The 2008 National Association of Realtors Profile of Home Buyers and Sellers. 2. I have access to up to 35 distinct listing marketplaces where your listing can be displayed. Better Information – because I try to add as many high-quality photographs and as much richly detailed information to your property listing as possible. Instead.your listing can have its own web address I have the search advantage Multiple Search Platforms – not only will I help your listing attract attention via “natural search” in search engines like Google. In all.

More information. . it can also attract more attention from the buyers who find it. No one knows your home better than you do. and will include as many photos as possible to help attract attention to your listing. I understand the power of quality photographs. More power. That’s only natural – they’re trying to make an informed decision about a major purchase. I am able to set up a special area of your listing where you can add your own comments. it’s simple – many independent studies show that better listings with more photos attract more visitors. they keep buyers looking at your home longer. . Not only does this make your listing easier to find online. My listings always include Google mapping with satellite imagery. and not only does it help ensure that inquiries about your property are serious ones . . What’s the big deal? Well. That’s why.buyers want more information I build better listings Online Listing Photo Effectiveness © 2011 Point2 Agent Better listings. You can even log in via your own password and access statistics on the visitors your listing is attracting. So instead of withholding information about your property. virtual tours. I deliver as much information as possible. 10 0 % 90 Listing Views 80 70 60 More photos. Prospects Generated 50 40 30 Consumer Interest 20 10 0 0 3 6 9 12 15 18 21 24 27 30 33 36 Number of Listing Photos More personality. and they generate more quality buyer leads. and many other features to showcase your property at the highest level of professionalism and technological elegance. if you’re interested. Buyers want information.

That means that I may already have dozens of waiting buyers who are looking for the type of property you are offering.email notification means I’ll never miss a prospect I turn more browsers into buyers Today’s buyers expect lightning-fast responses to their emails and inquiries. they expect regular updates. feature-rich website. As soon as I have completed work on your listing. Not only is my website designed to attract and engage today’s buyers. notification directly to my cell phone as a text message if a prospect is interested in your property and inquiring about it.My website has the ability to send a ers to register their preferences and receive listings via email. My software automatically places potential buyers in a communication program so that I am sure to maintain friendly contact with them. it also includes numerous behind-the-scenes software elements that will help me to sell your home. encouraging more repeat visits to my website – and more repeat viewings of your listing. it will be instantly emailed to these matched buyers. This means that I am able to respond with incredible speed to important potential buyers. and they expect an impressive. . My network is set up to enable buy.

.your listing will never go unnoticed I put your listings everywhere Not only will your listing get serious advertising on my website and on the websites of all of my network partners . I will also push it out all over the web. . . . . to the busiest real estate marketplaces online .

and I am looking forward to using it to your advantage. and to have it discovered by as many potential buyers as possible. Yours truly. having a technological edge can make a dramatic impact. This technology is just one of the important tools that allow me to present your property as effectively as possible.proven results have a way of changing the game I have the advantages I’ve researched and subscribed to some of the most effective real estate technology available. . I have that edge. In modern markets.

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