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Godrej & Boyce Mfg. Co. Ltd.




This is serve gratitude to all those people without whom this PROJECT would have never seen the light of day. An endeavour is difficult to even initiate without the help of many souls who are always there by the grace of God. Researcher project is a result of help provided by many people. First of all I acknowledge our sincere gratitude and indebtedness to Mr Shailesh Jain (Head sales & services of security equipment division, Godrej Jaipur) for giving us invaluable opportunity to make this project report on and there after providing me constant guidance. I would be thankful to Mr.Arvind Dwivedi (Sr.sales executive, security equipment division) for his constant help, guidance and encouragement during this project, which has been a great learning experience. I also want acknowledge how much I have learn from working with my colleagues who provide me with the time support and inspiration needed to prepare this project. I would also like to thank all the members of security equipment division who spent their valuable time to cooperate with me. Last but not the least; Researcher would also like to express his sincere thanks to other colleagues and trainees at GODEREJ &  Boyce Mfg.Co.Ltd. Who provided me with the necessary congenial atmosphere for the timely completion of his project and for the encouragement and support throughout the course of training. Finally I would like to thank the authorities of our institution facultiy Mrs. Veena Nandi Tiwari (Assistant Director of marketing IPM Ghaziabad) for providing necessary help me and when required. SYED FURQANUL HAQUE IPM


but because of the good image of the GODREJ in the market the people attended us positively. data collection method and questionnaire.Ashish Sharma & Mr. On first day I was nervous. Mr. 4 . For accomplishment of the project report I daily think about the conditions and views and then I used to compose the whole thing on computer.Rahul Swami. I have enjoyed our summer training at GODREJ and have learnt lots of new things.Co. It hoped that the findings and the suggestions will help the company. confidently to formulate its strategy in comparison to its competitors.GHAZIAB AD PREFACE I wants to express my experience and practical I gained during the summer training at knowledge GODEREJ   &   Boyce  Mfg. The project flows logically consisting of market research. The basic need of survey is to ensure about the policies and the strategies in the market. which will be helpful to us during our work in any organization.It that was my first experience when I went to the market not to buy any thing but to do the survey and to promote the security equipment in the market.Ltd. We thank GODREJ for giving this opportunity at their office and being good to us all the time. In the market the experience relating to the practical knowledge was very good which realized us about the real conditions of the marketing. In making the project report theoretical knowledge was needed more than the practical which was given to us by my professors in our institutes.Mukul Dua who gave me their precious time to make project successful. Lastly I am giving thanks to Mr. Many people came themselves to us for knowing the details about the product.

52 54 8. 46 47 5. 3. 55 58 5 . Particulars Company Profile Product Profile Data Analysis and Interpretation Fact & Findings Suggestions Limitation Conclusion Annexure From To 6 18 17 34 2.CONTENTS Page N o S. 35 45 4.No 1. 48 49 6. 50 51 7.

Bibliography 59 60 6 .9.

At Godrej. N. we have always successfully competed with MNCs in India and abroad and kept the spirit of enterprise alive. the Godrej Group is ready to play a major role in the Indian growth story”. modern management and use of cutting edge technology and long-term. GODREJ Chairman’s Message:“The corporate landscape is undergoing several sweeping changes and Indian companies across sectors have begun to pursue growth both within the country as well as overseas. Today. I firmly believe that our highest standards of corporate governance. corruption. and bureaucracy. Thus. performance-focused strategies will be the key drivers in future years. The Godrej name is synonymous with trust. 7 .Company Profile J. ‘trust’ is a source of significant competitive advantage to us. It is a well-documented fact that ‘trust’ lowers transaction costs. This has been possible for various important reasons. as India competes in an increasingly globalized economy.

was established at Lalbaug. 1897. his name was retained for legal purposes. Co. Mumbai.To know more about Godrej & Boyce Mfg. Ardershir Godrej gave up law and took up lock making. What started as a dream had become a movement. Even though Boyce was a business partner for a limited period only. it was incorporated with limited liability. and stunned the world by creating soap from vegetable oils. but it was left to another man to carry it forward. Ltd. This was the holding company of the Godrej Group. 8 . Godrej and Boyce Mfg.Milestones:- Ardeshir Godrej (1868-1936) was the first Indian manufacturer to displace well entrenched foreign brands from the market. With each new product Ardeshir changed perceptions of industry in India. He produced the first finest security equipment. Co. The word GODREJ. Ltd. etched into the metal of his locks. On 7th May.. On 3rd March. became a symbol of self-reliance for the generations that followed. 1932.

Transelektra was named Godrej Sara Lee Limited. In the year 1918. 1974 .Transelektra Domestic Products was acquired.The Godrej Name displaced well established foreign brands from the Indian market. Before that. Ltd. Ardeshir Godrej's relentless quest of self-reliance made him explore newer avenues of opportunities. Godrej Soaps Limited came into being. he revolutionized the Soap industry by manufacturing the first toilet soap purely from vegetable oils. The name 'Godrej' engraved into the shiny metal of the Godrej Locks came to be known as a symbol of self reliance. was established. Godrej Agrovet Limited was incorporated. Mumbai was acquired. Co. animal fat was used in soap manufacture. Manufacturing Soap was one of them. was established. 1918 . Ardeshir Godrej was bestowed with praises from India and from foreign lands too. 1995 .Godrej Soaps Limited was incorporated. 1991 .Transelektra forged a strategic alliance with Sara Lee USA.Godrej Agrovet Limited began as an Animal Feeds division of Godrej Soaps. another subsidiary.Foods business started. 1994 .Godrej Properties Limited. 1999 . trust-worthiness. In 1920.Veg oils division in Wadala.Godrej & Boyce Mfg. 1990 . Corporate Timeline:• • • 1897 . • • • • • • 9 . assertiveness and progressiveness for a new generation of Indians. 1971. For his achievement.

We have always set the trends. Godrej Soaps was renamed Godrej Industries Limited. Godrej Industries was formed the consumer products division of Godrej Soaps Limited was de-merged to form Godrej Consumer Products Limited. 2003 . But at Godrej.The foods business was merged with Godrej Tea and Godrej Tea was renamed Godrej Beverages & Foods Limited. • • • • • In April 2001. 2006 . 2007 .Godrej Tea Limited was set up. It added a slew of investments to its associate companies. 2002 . In the same year.We entered the BPO solutions and services space with Godrej Global Solutions Limited. we must say it has been a glorious 106 years of being the face of Indian industry. 2004 . Godrej Soaps was renamed Godrej Industries Limited.Godrej Consumer Products was formed as a result of the demerger of Godrej Soaps Limited. 10 .Godrej Beverages & Foods Limited formed a JV with The Hershey Company of North America and the company was renamed Godrej Hershey Foods & Beverages Limited.Godrej HiCare Limited was set up to provide a Safe Healthy Environment to customers by providing professional pest management services. As they say no guts.• 2001 . Godrej Industries expanded its portfolio of products. while re-in forcing its existing businesses that include oleo chemicals. always defined the market place and always achieved our glory. veg oils and medical diagnostic equipments. Here is a quick preview of the various milestones we have crossed in the past 106 years. no glory.

• • We shall encourage an open atmosphere. Godrej objective is to delight our customer both in India and abroad. developing and empowering our employees and suppliers. cost and customer service. 11 . conducive to learning and team work. • We shall achieve this objective through continuous improvement in quality. • We shall strive for excellence by nurturing.Mission & Vision:- Mission:• Godrej Mission is to operate in existing and new businesses which capitalize on the Godrej brand and corporate image of reliability and integrity.

Values:- • Commitment to Quality • Customer Orientation • Dedication & Commitment • Discipline • Honesty & Integrity • Learning Organisation • Openness & Transparency • Respect/Care & Concern for People • Teamwork • Trust 12 .

BHD.896 7.Godrej (Malaysia) SDN.143 153 203 61 99 6. 10 11.6 138.2 61. Godrej & Boyce Mfg. Malaysia Godrej Godrej InfoTech Ltd.3 246.Business Profile of Godrej:- “Updated: 2007” Annual Sales S.No Major Companies 1. Godrej Industries Ltd.7 177.2 1.172 50 2.5 169. 8. Sharjah UAE Godrej Consumer Product Ltd Godrej Sara Lee Ltd 28.7 80.Godrej Goldmohur Foods& Feeds Ltd Godrej Properties Ltd Godrej Hicare Ltd Godrej International Ltd Godrej Global Mid East FZE. 6.578 718. Godrej Commodities Ltd.5 2.4 29. Godrej (Malaysia) SDN.0 1.914 5. 12. 5. 3. 14.7 13 . BHD Godrej Godrej InfoTech Ltd.8 5. 2.476 91 9.824 3. Ltd. 9. Co.6 2. 4.7 3. 13.233 1. Rupees in Million US $ In Million 7. Godrej InfoTech Ltd.

Ltd 241 95.Ltd 114 71. 17. Geometric Ltd 3. 16.co.858 20.3 14 .3 1.0 4. Oman Godrej(Vietnam) Co.539 Beverages Ltd Mercury Mfg.8 38. 2.15.787.8 1.2 Godrej & KHIMJI(Middle 169 East) LLC. 19.3 18. 6.831 Godrej EFACEC 72 Automation & Robotics Ltd Godrej Hershey Foods and 1.

Lt d Home Appliance Furniture’s Goods Security Equipment Division Material Handling Equipment Physical Security Product Electronic Security System Doors 15 .Co.Division of GODREJ & Boyce Mfg.Ltd GODEREJ  & Boyce  Mfg.Co.

Electronic Security:• • • • • • • • Panasonic Zicom Banking automation Honey well Sinic Eurovigil Electronic Security Solution Eureka Forbes Ltd Hi Safe Security System 3.S.Competitor of Godrej in security equipment:- 1. Doors • • • • Kalsi Automatic Door Sys tem (P) Ltd Tasido Wooden Door Co Ltd Furntech Interiors Private Ltd Jindal Overseas 16 . Physical Security:• • • • • Gunnebo India pvt Methodex Syntax Nexus S. Communication 2.

Bhopal. Pune. Noida SOUTH Chennai. Ghaziabad. Thane NORTH New Delhi. Indore. India EAST Kolkata. Kochi. Mumbai (400079). Guwahati. Hyderabad. Ahmedabad. Bhubaneswar. Gurgoan. Patna WEST Mumbai. Head Office and Mumbai branch Pirojshanagar.Ltd Registered Office. Lucknow. Jalandhar. Visakhapatnam 17 .Co. Coimbatore. Jaipur. Jabalpur. Faridabad. Jammu. Raipur. Trivandrum. Chandigarh. Vikhroli.Location:GODEREJ & Boyce Mfg. Secunderabad. Ranchi. Kanpur. Bangalore. Dombivli.

18 .

Product Profile Security Equipment Division Physical Security Product Electronic Security System Doors • Physical Security Product:• Record Protecting Equipment • Burglary Resisting Safes • Vaults Equipments • Electronic Security System:• • • • • • • Access control Systems Electronic Alarm systems Electronic safes Perimeter Security Remote Surveillance Surveillance Systems Video Doors Phones 19 .

Thick outer shell for complete protection. Usage:• • • • • Banks Financial Institutions Offices Factories and Warehouses Hospitals. 20 . Hotels. Defender plus Safes:A range of seven safes with varying storage capacities. Post offices. drill and hammer resistant protection offered. Jewellers. Features:• • • • Armoured with a double duty compound of ultra hard aggregates for protection from fire & burglary. Oxyacetylene torch. High quality nitrocellulose paint for scratch-free and attractive finish. Shops.• Doors:• Fire Doors • Wooden Doors Physical Security Products 1. for protection of Cash and Valuables against Burglary & Fire.

High quality enamel paint coating.2. Each drawer individually insulated. 3-drawer. 21 . Shops. 2-drawer and 1-drawer models.Brokers Factories and Warehouses Hospitals. Jewellers. Post offices. Available in 4-drawer. Fire Resisting Filing Cabinet:- Features:• • • • Cellular. Hotels. strong. Usage:• • • • • Banks Financial Institutions Offices. fire resisting compound that does not deteriorate with age. oven-baked under controlled conditions for a scratch resistant finish.

3. Record Room Doors:-

Features:• • • • Multibend door frame fabricated from prime steel and suitable reinforced along its periphery. Lined with Godrej unique Non-conducting fire-resisting compound for insulation against intense heat. High quality nitro-cellulose paint is applied in char brown colour with stipple finish. Bolting achieved by 4 shooting bolts at the front end, with additional 4 solid bolts welded to the lock case on the hinged side.

Usage:• • • • • Banks Financial Institutions Offices,Brokers Factories and Warehouses Jewellers, Post offices, Shops, Hotels.


4. Popular Safes:-

Features:• • • • • Fully welded multibend body. Heavy plate door hinged on strong pivots in solid-steel bearing blocks. A twelve tank anti-corrosion and scratch-resistant treatment. Multi-coat paint finish, on a rust-inhibiting primary coat. Available with a coin slot option, with a removable and lockable flap for day and night options.

Usage:• • • • • • Residential Colonies, Homes Financial Institutions Offices,Brokers Factories and Warehouses Jewellers, Post offices, Shops, Hotels. Multistorey Buildings


Electronic Security System
1. CCTV:-

Features:• • • • • Can be configured using a wide range of products, ensuring that every possible customer need is met with. Both IP and Analog Cameras are available. DVR & NVR for recording. Wide Range of display optics from high resolution CRT monitors to high definition plasma displays. Remote Surveillance.


connected from outside. multi bend construction. Homes 2. Provides records of the last 500 transactions on the safe.Brokers Factories and Warehouses Jewellers.Usage:• • • • • • • Banks Financial Institutions Offices. and is of single plate. Usage:• Hospitals. Post offices. In case of a total battery failure. 25 . Battery operated. E Laptop Safe:- Features:• • • • • • • Audit trail facility. can be used. Early low battery warning. with provision for a mechanical override. Body of the safe is made of prime quality steel. The door is made of solid 5mm prime quality steel. Shops. Hotels Multistorey Buildings Residential Colonies. a 6V adapter. Non-volatile memory ensures that passwords and programming settings are not erased during battery drain or removal.

• • • Hotels. Facility to connect output devices such as Hooter / Paging speakers. Audio-visual alarm indications. Guest Houses. Vibration sensors. Panic switch (Hand operated or foot operated). Motion sensor. can call up pre-fed numbers in case of an alarm. Range of detectors and sensors such as Magnetic door sensor. Eagle Electronic Burglar and Fire Alarm System:- Features:• • Three Zones with one dedicated fire zone. • • • • 26 . Hostels. Smoke detectors (Photo thermal. Option of an Automatic Telephone Dialing (ATD) facility. Photoelectric or Heat). Speaker wire cut detection for all sensors and Hooters / Speakers. 3. Glass break sensor. Other Institutions.

Usage:• • • • • • Banks Financial Institutions Offices. Camera with IR / Night Illumination facility. 4. Camera with strong outer casing.Brokers Factories and Warehouses Jewellers. Secret Monitoring. 27 . Hotels Multistorey Buildings. Two way audio Communications. Video Door Phone:- Features:• • • • • • Extremely elegant and aesthetic. Post offices. Door Bell Chime. Shops.

Brokers Factories and Warehouses Jewellers. Memory capacity up to 7000 records. 28 . Hospitals. . Homes 5. Usage:• • • • • • • Banks.• Volume / Brightness / Contrast Adjustments. Onboard printer connectivity. In-built message library. Audio-visual indications. Anti passback protection for access control system. Hotels Multistorey Buildings Residential Colonies. Financial Institutions Offices. Shops. . Timespan:- Features:• • • • • • Microcontroller based system. Post offices.

24 hours battery backup for system operation. Automatically calibrates itself up to Environmental Conditions.• • • • • Provision of custom-built system to high security zone. Light indicators at side panels and control panel. Shops. Refineries and Allied Industries Factories and Warehouses Jewellers. 29 . Multilevel password access for programming. Post offices. Usage:• • • • • • • Banks Financial Institutions Offices. 6. Hotels and Hospitals. Door Frame Metal Detector:- Features:• • • Multi-Zone . Multistorey Buildings. Optional siren interface.minimum 9 real detection zones. Door sensor feedback to know if door is left open.

Hand Held Metal Detector:- Features:• Sensitivity to 0. Usage:• • • • • • • • Airports Railway stations Tourist Places Governmental institutions Banks. Graphic zone display.1 grams 30 . Factories & Warehouses Private Organisations Religious Places Shopping Malls 7.• • • Automatic Sensitivity Program selects the correct sensitivity for a specific weapon or a recognized test object. Easy-to-mount and assemble walk through metal detector (15 minutes).

large target.E.• • • • • • Detection mass : long alarm . Flush Doors:- 31 . and piezo sounder Instant response to all metals No risk to persons with pacemakers No false alarm Non interference to magnetic recorded material Usage:• • • • • • • • Airports Railway stations Tourist Places Governmental institutions Banks. Factories & Warehouses Private Organisations Religious Places Shopping Malls Etc…… Doors 1. short alarm small target Alarm indication : High intensity L.D.

Post offices.etc 2. Homes Jewellers.Features:• • • • Flush Doors are powerful decorating accessories They compliment a wide variety of interior decors These doors provide the utmost in convenience and versatility They accentuate interiors with the beauty & refinement of natural wood. Usage:• • • • Hotels and Hospitals. Moulded Panel:2 Panel Arch Top 4 Panel Mediterranean 6 Panels 32 . Residential Colonies. Shops Office.

. Better resistance to sound transmission.Designs :• • • 2 Panel Arch Top 4 Panel Mediterranean 6 Panel Features:• • • • • • • • Embossed authentic wood grain texture. Usage:• • • • Hotels and Hospitals. 2 years warranty. Long life trouble free performance throughout your life…. Adds elegance and style to your home. Residential Colonies. Can be Painted or polished to match your interiors…. Homes Jewellers. Shops Office. Royal Teak Doors:- 33 .etc 3. Post offices. Environmentally friendly product. Available in variety of designs – 2 Panel Arch top / 4 Panel Mediterranean / 6 Panel SquareTop.

Highly resistant to fungal. Aesthetically designed panel configurations. Residential Colonies. Homes Jewellers. Shops Office. Natural Teak finish for a Royal look. rot and termite attack Manufactured to suit local climatic conditions 1 Year Warranty Usage:• • • • Hotels and Hospitals.Designs • • • • 2 Panel Arch Top 3 Panel Arch Top 4 Panel Arch Top 6 Panel Square Top Features:• • • • • • • Solid Wood Engineered Door.etc 34 . Post offices. borer. Finely sanded uniform grains throughout the door.

4. Shops 35 . rot. Moulded Panel:2 Panel Arch Top 2 Panel Horizon 4 Panel Arch Top 4 Panel Mediterranean 6 Panels Designs :• • • • • • 2 Panel Arch Top 2 Panel Horizon 4 Panel Arch Top 4 Panel Mediterranean 6 Panel 1 Panel Features:• • • • • • Impact and scratch resistant HDF skin Embossed wood grain structure. Post offices. Homes Jewellers. Residential Colonies. can be painted or polished Dimensionally stable core assuring strength & durability High resistance to moisture. borer and termite attack Manufactured to suit local climatic conditions 2 years warranty Usage:• • • Hotels and Hospitals.

36 .

For research design I choose descriptive and diagnostic research study method. 2.I took convenience sampling. Sample Size:. Type of Sampling:. Then I decided how to process and analyse the data after complete these work I found some conclusion.Sample size was 100. religious and residential places where I accomplished my training programme. First. After this I design the method of data collection. RELIGIOUS & RESIDENTIAL PLACES”. 37 .Analysis and Interpretation 1.The research work was accomplished in Jaipur. Then I decided how much sample I needed for the research work. Sampling Unit:. I formulating the objective of the study that is. 4. 5. Observation & Personal Interview & Secondary Data collected by the websites. “PROJECT ON NEED ANALYISIS & PROMOTION OF SECURITY EQUIPMENT IN HOSPITALS. Primary data was collected by Questionnaire. Universe:. so Jaipur is my Universe.The Sample unit was the hospital. Research Design:. 3. On the basis of these conclusions I gave my suggestion to the company. I collected “100” sample.

Research Instrument:. I have concerned on primary data through survey and collection of secondary data through various websites including Godrej and books.6. (a)   Primary Data: . (b) Secondary Data:.Since the study undertaken by me is descriptive research. • Is the Question required? • Has the responded experienced the situation describe in the question? • Will the respondent part with information voluntary? • Can a single Question be fragmented into small but multiple questions for better understanding? • Are the questions very easy to understand to the respondent? • Are the question very conveniences to analysis the need of the respondent regarding security equipment? 7. • Public data • Non. The Questionnaire designed keeping the following points in mind. Religious & Residential places in present scenario.Secondary data are those which have already been collected by someone else and which have already bee n passed through the statistical process. which are collected afresh and for the first time. and thus happen to be original character.Primary data are those.public data 38 . Data Collection: .A complete Questionnaire prepared on the basis of Need of Security Equipment in Hospitals. It has two types.

Security Equipment Security Equipment Others 17% 60% Manpower None of Above 2. Have you ever faced any of the following threats? FACING OF THREAT 4% 2% 3% 22% 46% No Fake Currency.Fire Fake currency Burglary.Fake Currency 23% Fire 39 . How do you make secure your self? ANALYSIS ON SECURE YOUR SELF 8% 12% 3% Manpower.Graphical Analysis of Every Question:1.Fire Burglary.

3. Rank impacts of threat in your life? 40 35 30 25 20 15 10 5 0 BURGLARY/THEFT TERRORISM FAKE CURRENCY FIRE 13 20 16 18 20 17 33 26 28 26 38 34 31 28 28 24 1st RANK 2nd RANK 3rd RANK 4th RANK 4. Do you feel public security system is sufficient to prevent you against following? 120 100 80 60 40 20 4 0 BURGLARY/THEFT TERRORISM FAKE CURRENCY FIRE 16 14 11 YES NO 96 84 86 89 40 .

VDP. How do you secure your self against burglary/theft? HOW WOULD YOU SECURE FROM THREATS 10% 10% 33% Burglary Alarm.Fencng. Do you feel that you should also have your own protection arrangement against following? 100 90 80 70 60 50 40 30 20 10 0 BURGLARY/THEFT TERRORISM FAKE CURRENCY FIRE 6 29 54 46 YES NO 71 94 87 13 6.Safes VDP 41 .VDP.VDP Burglary Alarm.5.Fencng.VDP 19% 28% Burglary Alarm.Safes.None Burglary Alarm.

Are you using any security measure against burglary/theft? USING OF SECURITY MEASURE AGAINST BURGLARY/THEFT 47% YES NO 53% 8. Satisfaction and Less Satisfaction:- 42 .7. Security Measure Using for this Threat:• • • CCTV BURGLARY ALARM VIDEO DOOR PHONE 9.

Satisfaction and Less Satisfaction:- 43 . Are you using any security measure against fire? USING SECURITY MEASURE AGAINST FIRE 20% YES NO 80% 12. Security Measure Using for this Threat:• • FIRE EXTINGUISHER FIRE ALARM SYSTEM 13.100 90 80 70 60 50 40 30 20 10 0 1 2 SATISHFACTION LESS SATISHFACTION 11.

Security Measure Using for this Threat:• • • CCTV VIDEO DOOR PHONE DOOR FRAME METAL DETECTOR 16. Satisfaction and Less Satisfaction:44 .90 80 70 60 50 40 30 20 10 0 1 2 3 SATISHFACTION LESS SATISHFACTION 14. Are you using any security measure against Terrorism? USING OF SECURITY MEASURE AGAINST TERRORISM 43% YES NO 57% 15.

Differentiation between fake currency/credits cards/traveller cheques with genuine? DIFFERENTIATE BETWEEN FAKE & GENUINE CURRENCY 38% YES NO 62% 18. How would you judge the Fake currency and genuine currency? 45 .100 90 80 70 60 50 40 30 20 10 0 1 2 3 SATISHFACTION LESS SATISHFACTION 17.

JUDGEMENT BETWEEN FAKE & GENUINE 3% 28% 37% Common Sense Common Sense. Security Measure Using for this Threat:• NOTE COUNTING MACHINE 46 .Technical Specification Can't Judge Technical Specification 32% 19. Are you using any security measure against Fake Currency? SECURITY MEASURE AGAINST FAKE CURRENCY 37% YES NO 63% 20.

• FAKE NOTE DETECTOR 21. Satisfaction and Less Satisfaction:90 80 70 60 50 40 30 20 10 0 1 2 3 SATISHFACTION LESS SATISHFACTION 47 .

48 .FINDING                                    After completing the survey and analyzing the  responses   of   the   persons   contacted.   We   came   across   the   following  facts: ­ • A   large   number   of   Government   &   Private   Organizations  and many religious places using Security equipment and  are quite satisfied with the performance of the equipment.

• Existing customers of Godrej are satisfied with after sales  services. • Mostly Respondents were not much aware about these security solutions. • Respondents think that only manpower is not sufficient to provide 100% security solution. with few exceptions. • Hospital & Religious places owner very much aware about  their inbound and out bond security solution.•   Majority   of   the   respondents   in   the   survey   were   found  reluctant about giving details to us. 49 . • Customer   think   that   brand   name   of   the   company   can  influence their purchase decision. • After the serial Bomb blast in Jaipur the customer gave the quick response and they really appreciate it.

Suggestion • The Company should advertise its Security equipment as a result customer would aware about security solution. 50 .

51 . • During the survey I got the demand of Bullet proof door so I would like to suggest to the company provide these type of security solution. • The sales & marketing officer of the company should regular visit to these places so they can easily get the requirement of the customer regarding security solution. • Company should promote its security equipment through canopy.• Today Price based competition is skyrocketing so if it is possible that Company cut down its security equipments price. • Company should do mall activities once in a week because it is necessary to promote the high involvement security product.

Limitation Every research has it own limitation. There are always some short comings which come into the 52 . It is not possible that a research is accomplished without having bounding and limitation.

• The life of the people in metropolitan cities is running so fast. Following are the few limitation of the particulars research study. • • 53 . • In the particular research the study duration was limited to time of a few weeks. It is almost impossible for research to get away from it. Mostly people are not much aware about the advanced security equipment. • Some time the costumer does not reveal the correct information so biases come. • The administrator or security incharge of target places are not easily prepared to tell about the security information which they using. Human error is unavoidable. • This fieldwork is confined to a single city JAIPUR only therefore study does not reveal the exact market condition. They don’t have much time to give reply.way of accomplishment of a particular research study. so having a limited time span of work on that project.

CONCLUSION At the time of survey it was found that some of the Hospitals. Religious & Residential places owners using these security 54 .

As far as their satisfaction 55 . We found only few complaints regarding GODREJ SECURE because the company is careful about their commitment. The sale of Security Equipment was so much high as compare ordinary days. After completion of analysis we come on conclusion that maximum respondents wants to secure their self from the various threats. religious & residential places owners who are using any type of Security Equipment. religious & residential places still using both kinds of security measure against various threats. GODREJ Security Equipment was related to the middle upper segment. On the basis of respondents I found that only manpower is not sufficient to prevent any kind of threats. I felt so wonderful to see the brand loyalty of the customer towards the product of GODREJ SECURE. To protect their self from the burglary/theft threat they are using burglary alarm system. All the hospitals. The demand of the Security Equipment is become aggressive after the serial bomb blast in Jaipur on 13th May 2008. so most of the respondents like to use both manpower and security equipment to secure their self. they all are really appreciate the GODREJ Security Equipment product and implemented in their places. As far as to protect the record/cash is concerned from the threat of fire maximum respondents using safe personal safe rather than bank locker and mechanical safe. we also found that the company got tremendous response from the customer side.equipment and some are not. From the threat of fire which is common threat world wide so to protect their self they generally (78%) using Fire extinguisher and very few of them using fire alarm system. We found most of the customers who purchase this Security Equipment were highly satisfied with the performance of the product as well as services which are providing by the company. video door phone and safes and they are quite satisfied with their security solution performance which they are using. Most of hospital. Majority of the respondents (53%) think that burglary/theft is high fear in their running life.

are satisfied with this Security measure against terrorism is concerned most of the respondents are using CCTV Cameras.to 10000/10000/. Thus helping the organization to exist successfully in the business environment. Pickpocket. 56 . If we talk about their budget that how much they can spend to prevent their self against. Fear of danger animals and some of the respondents could not suggest about other kind of threats.to 15000/More than 15000/The project has been successfully completed and it is helped us to understand the mindset of the respondents and the ways that an organization should follow to always retain their customers. When I asked to the respondents that what else security threats could be possible according to their perception then I got following threat Rites.is concerned (82%) of respondents equipment. This project can help the organization to get clear insight about the customer taste and preferences. some of respondents using door frame metal detector and rest of the respondents not using any type of security solution against Terrorism. Incoming of unknown person. And their satisfaction level towards the equipment which are using is 86%. Less than 5000/5000/.

57 .QUESTIONNARIE Hospital …………….

Name:Age:Sex:Address:MobNo:- 1) How do you make secure your self? a) Manpower b) Security equipment c) Others sources d) None of above 2) Have you ever faced any of the following threats? a) Burglary/Theft b) Terrorism c) Fake Currency d) Fire 3) Rank impacts of threat in your life? (High threat to Low threat ) a) Burglary/ Theft b) Terrorism c) Fake currency d) Fire 4) Do you feel public security system is sufficient to prevent you against following? a) Burglary/Theft Yes No b) Terrorism Yes No c) Fake Currency Yes No d) Fire Yes No 5) Do you feel that you should also have your own protection arrangement against following? a) Burglary/Theft Yes No b) Terrorism Yes No c) Fake Currency Yes No d) Fire Yes No 6) How do you secure your self against burglary/theft? a) Burglary alarm system b) Fencing c) Video door phone d) Metal detection system e) Other.Religious place ……… Residential …………..………………… f) Not using any security equipment 7) Are you using any security measure against burglary/theft? 58 .

9) Are you satisfied with equipment you are using against burglary/theft? a) Yes b) No 10) How would you protect your records/cash /jewellery from the threat of fires? ………………………………………………. please mention the equipment? ……………………………. 11) Are you using any security measure against fire? a) Yes b) No 12) If yes.a) Yes b) No 8) If yes. 13) Are you satisfied with equipment you are using against fire? a) Yes b) No 14) Are you using any security measure against Terrorism? a) Yes b) No 15) If yes.. please mention the equipment? ………………………….. please mention the equipment? ………………………………. 16) Are you satisfied with equipment you are using against Terrorism? a) Yes b) No 17) Today fake currency threat is going high so under this condition can you differentiate the fake currency notes/credits card/traveller cheque with genuine currency notes/credit cards/traveller cheque? a) Yes b) No 18) How would you judge the Fake currency and genuine currency? a) Common sense b) Technical specification c) Others d) Can’t judge 59 .

b) Terrorism Rs…………………. 23) How much can you spent to prevent yourself against a) Burglary/Theft Rs…………………. please mention the equipment? ………………………………..19) Are you using any security measure against Fake Currency? a) Yes b) No 20) If yes.......... d) Fire Rs…………………. c) Fake Currency Rs………………….. 60 ..... 21) Are you satisfied with equipment you are using against Fake currency? a) Yes b) No 22) As far as your perception is concern what else security threat could be possible? ………………………………………….


godrej.google.com 62 .answers.com • www.Kothari • Sangeeta Agarwal WEBSITES:• www.R.BOOKS:• Philip Kotller & Keller • C.com • www.

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