Connecting with Social Media

Presented to Millennial Donors Summit June 22, 2011

Avoid Shiny Object Syndrome

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Connecting With Millennials Means Trust & Relationships

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Social Media Ideal for Relationships

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Most Common Mistake: Publishing

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Relationships and Strength of Community

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Strength of Community Is Your Fly Wheel

Image by Tony Hisgot: http://www.flickr.com/photos/hisgett/5110882598/

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Strength of Community Critical for Millennial Fundraising
‡ Measure interactions, RTS, comments, Likes, blog links, etc. ‡ Make sure you are observing Pareto s principle (80/20 rule) ‡ Value relationships above marketing moments
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Creating the Killer Social Fundraising Campaign
1) Authentic tie between person asking for the donation and the cause; 2) A truly engaged community; 3) An impassioned ask 4) Follow through with thank yous and results
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1) Authenticity of Why Donate Story

Image by sfthq: http://www.flickr.com/photos/sfthq/3526757721/in/set72157618098311346/

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2) Aim for Engaged Communities

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3) The Impassioned Plea

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4) Treat Millennials Like Investors
Say Thank You Report Back Results

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But What About How-To Proficiency?

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Train

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Break Down Silos & Improve Culture

Image by Doc Searls http://www.flickr.com/photos/docsearls/5500714140/
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Experiment (Use the Tools) Case Study: Plum Village

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Improve and Strengthen the Fly Wheel

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Questions?

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