Clarkson Potter

clarkson potter
watson-guptill
potter craft
amphoto
potter style
spring 2012
table of contents
Clarkson Potter Watson-GuPtill/Potter Craft/amPhoto
Everyday Food: Light Basic Drawing Made
from the kitchens of Amazingly Easy
Martha Stewart Living .......................................... 4 Christopher Hart ......................................................24
The Brooklyn Brew Shop’s
Digital Painting for
Beer Making Book
the Complete Beginner
Erica Shea and Stephen Valand ....................... 6
Carlyn Beccia ...........................................................26
Easy Growing
Calligraphy Bible
Gayla Trail ..................................................................7
Emma Callery ...........................................................27
The Tuscan Sun Cookbook
Frances Mayes and Edward Mayes ...................8 Printmking Revolution
Dwight Pogue ......................................................... 28
One Girl Cookies
Dawn Casale and David Crofton .....................10 Noni Flowers
Nora Bellows ........................................................... 30
American Heart Association
Complete Guide to Women’s DIY Style
Heart Health Jenni Radosevich .....................................................31
American Heart Association ............................. 12
The BetterPhoto Guide to Light
Jim Moitke and Kerry Drager .............................32
Quick & Easy Cookbook, 2nd Edition
American Heart Association ............................. 13 The Luminous Portrait
Elizabeth Messina
My Pizza
with Jacqueline Tobin............................................33
Jim Lahey with Rick Flaste ................................ 14
Weeknights with Giada Beyond Snapshots
Giada De Laurentiis .............................................. 16 Rachel Devine and Peta Mazey......................... 34
Coastal Modern
Tim Clarke with Jake Townsend ...................... 18
The Homemade Pantry
Alana Chernila .......................................................20
Potter style frontlist Potter style BaCklist
Jane-a-Day: 5-Year Journal ............................. 38 Decks .................................................................. 46-48
An Abundance of Blessings: Gift Books and

52 Meditations to Illuminate Interactive Books .......................................... 49-54
Your Life................................................................... 40
Pocket Sudoku....................................................... 54
Sibley Backyard
IOU Booklets .......................................................... 55
Birding Flashcards
David Allen Sibley ................................................. 41 Mini Journals .......................................................... 56
Sexploration: Pop-Up Notecards ......................................... 56-57

52 Erotic Adventures ......................................... 43
Stationery Collections ................................. 58-63
Life Is Meals Journal:
An Album for Epicures...................................... 44
Life Is Wine: An Album Frontlist Author and

for Oenophiles ...................................................... 45 Title Index ................................................................. 64
Foreign Reps ........................................................... 66
Ordering Info ............................................................67

Everyday Food: Light
The Quickest and Easiest Recipes,
All Under 500 Calories
from the kitchens of Martha Stewart Living
For the fans of the Everyday Food books (nearly 1 million copies in print) and
the 4.5 million readers of Everyday Food magazine comes a new topic for the
series, with 250 recipes that are low in calories but still big on flavor.
The editors of Everyday Food know it’s not enough for home cooks to prepare tasty
weeknight meals in a flash—the food also needs to be good for the whole family.
Everyday Food: Light features delicious, low-fat recipes, each under 500 calories, that
are made with accessible ingredients. True to the series’ trademark, each recipe is
accompanied by beautiful color photography to keep readers inspired and cooking
light every day of the week. The recipes, which are organized seasonally, include
salads, soups, stews, main courses, easy sides, and desserts. You’ll find slimmed-
down favorites, such as Lighter Beef Chili, Chicken Parmesan, and deceptively
Cooking skinny Chocolate-Chunk Brownies, plus new favorites like Spicy Chicken Stir-
73/ 8 x 91/4 ; 384 pages Fry with Peanuts and Salmon Burgers with Yogurt-Dill Sauce. With basic low-fat
250 full-color photos cooking techniques (stir-frying, cooking in parchment, grilling), the 10 best ways
978-0-307-71809-9
to boost flavor without adding fat (including marinades, dressings, and herbs and
eBook: 978-0-307-95319-3
spices), and simple tools for low-calorie cooking (cast-iron skillet, steamer basket,
$24.99 paper (Canada: $27.99)
grill pan), Everyday Food: Light helps you cook the food you want to eat, without
ON SALE 12/27/2011
all the fat.
All Rights: Crown
National television coverage

Flank Steak
National print: women’s, lifestyle and epicurean with Snap-pea
magazines and newspapers
National radio campaign
and aSparaguS
Advertising Stir-Fry
• New York Times advertising
WHY IT’ S LIGHT
• Advertising in Everyday Food and
Ju st on e ta blespoon of oi l i s us e d to cook al l
Martha Stewart Living of th e stea k, sn a p pea s , and as paragus .
• On-Air demo on The Martha Stewart Show
serves 4 n prep tim e: 35 m i nute s
Online Promotion tota l tim e: 35 m in u tes
• Advertising on the Google Content Network 1 Cook rice according to package instruc-
targeting recipe, cooking, and health sites tions. Meanwhile, in a large skillet, heat oil over
medium-high. Season steak with salt and pepper;
• Major online campaign at Mother’s Day
1 cup uncooked long-grain white rice cook 4 to 6 minutes per side for medium-rare.
• Social media advertising and promotion Transfer to a plate, and tent with foil.
1 tablespoon vegetable oil, such as
• Blogger outreach
safflower 2 Place snap peas, asparagus, garlic, red-pepper
• TheRecipeClub.net feature
1 pound flank steak flakes, and the water in skillet. Cook, tossing, until
• Scribd.com excerpt vegetables are crisp-tender, 3 to 5 minutes. Add
Coarse salt and ground pepper
eBook version promoted in all advertising, promotion, soy sauce and vinegar; toss to combine.
8 ounces sugar snap peas, trimmed
and social media outreach 1 bunch asparagus (1 pound), tough 3 Slice steak thinly across the grain. Serve steak,
ends removed, cut into 2-inch lengths vegetables, and rice drizzled with pan juices.
Promotional materials available
4 garlic cloves, thinly sliced Note: Snipping Snaps
Special content available for accounts
/2 teaspoon red-pepper flakes
1
To trim, cut off stem end with a knife. Or, if the
/4 cup water
1 string is especially tough, snap off stem end with
fingers, and pull string down the pod.
2 tablespoons soy sauce
2 tablespoons rice vinegar
per serving: 441 calories; 13.3 g fat (4.4 g saturated fat);
30.9 g protein; 46.8 g carbohydrates; 3.2 g fiber
4 C larkson Potter • S pring 2012

GOOD TO KNOW To impart more flavor and moistness, cook the
salmon fillets with the skins intact. The skins will cook to a delightful
crisp, but you can remove them before serving if desired.
385
calori es per s ervi ng
SALMON WITH
SPICY CUCUMBER-
PINEAPPLE SALSA
serves 4 n pre p t ime : 1 5 minut es n total t ime: 25 minu t es
2 tablespoons fresh lime juice 1 In a medium bowl, whisk together lime juice,
1 tablespoon honey honey, and 1 tablespoon oil; add cucumbers, pine-
apple, scallions, jalapeño, and basil. Season with
2 tablespoons vegetable oil, such as
salt and pepper; toss gently to combine.
safflower
2 Kirby cucumbers, finely diced 2 Generously season salmon on both sides with
salt and pepper. In a large skillet, heat remaining
1 cup finely diced fresh pineapple
tablespoon oil over medium-high; add salmon,
(about © pineapple)
skin side down. Cook until skin is crispy and
2 scallions, thinly sliced salmon is opaque about three-quarters of the
1 jalapeño chile (ribs and seeds way through, 4 to 6 minutes. Turn salmon, and
removed for less heat, if desired), continue to cook just until opaque throughout, 2
minced to 4 minutes. Serve salmon topped with salsa.
© cup fresh basil leaves, finely chopped per serving: 385 calories; 19.7 g fat (2.7 g saturated fat);
40.1 g protein; 11.3 g carbohydrates; 1.1 g fiber
4 skin-on salmon fillets (6 to 8 ounces
each), patted dry
97
WHY IT’S LIGHT For beefy taste without excess fat, pick ground
sirloin instead of chuck. This chili is also bulked up with extra portions
of beans and tomatoes. Cocoa powder adds complexity but not
sweetness. Briefly cooking the cocoa, chili powder, and tomato paste
before adding the beef helps intensify their flavors.
221 c a lo r i e s p e r s e rv i n g
LIGHTER BEEF CHILI
s e rv es 6 n p rep tim e: 2 5 m inu tes n total ti me : 4 0 m i nu tes
1 tablespoon vegetable oil, such as 1 In a large, heavy-bottomed saucepan, heat oil

safflower over medium-high. Add onion and garlic, and
1 medium onion, chopped season with salt and pepper. Cook until softened,
3 to 5 minutes.
4 garlic cloves, chopped
Coarse salt and ground pepper 2 Add tomato paste, chili powder, and cocoa.
Cook, stirring, until mixture is fragrant, about 1
2 tablespoons tomato paste
minute. Add beef and cook, breaking up meat
2 tablespoons chili powder with a spoon, until no longer pink, 3 to 5 minutes.
2 tablespoons unsweetened cocoa
3 Add tomatoes (with their juice) and beans.
powder
Bring to a boil over high heat; reduce to a simmer,
1 pound ground beef sirloin and cook until chili is slightly thickened, 10 to 15
2 cans (14.5 ounces each) diced minutes. Serve with toppings, if desired.
tomatoes in juice per serving: 221 calories; 7 g fat (1.9 g saturated fat); 20.7 g
2 cans (15.5 ounces each) pinto beans, protein; 22.9 g carbohydrates; 5.5 g fiber
rinsed and drained
Toppings, such as reduced-fat sour
cream, sliced scallions, and baked
tortilla chips, for serving (optional)
43
TOMATO SALAD SESAME

WITH OLIVES GREEN BEANS
AND LEMON ZEST 1 pound green beans, trimmed
2 teaspoons rice vinegar (unseasoned)
2 pounds tomatoes, sliced
˙ teaspoon toasted sesame oil
© cup mixed olives
1 lemon
1 teaspoon sesame seeds
2 tablespoons extra-virgin olive oil
1 Set a steamer basket in a large pot. Fill with
water to just below basket; bring to a boil. Add
Arrange tomatoes and olives on a serving plate. green beans to basket; reduce heat to a sim-
Grate lemon zest over salad. Drizzle with oil, and mer. Cover and cook until crisp-tender, about 5
season with salt and pepper. serves 6 minutes.
per serving: 101 calories; 7.7 g fat (1 g saturated fat); 1.4 g
protein; 8 g carbohydrates; 1.8 g fiber
2 Meanwhile, in a medium bowl, whisk together
vinegar and oil; season with salt and pepper. Add
green beans and sesame seeds, season with salt
and pepper, and toss. serves 4
WHITE BEAN per serving: 46 calories; 1.1 g fat (0.1 g saturated fat); 2.2 g
protein; 8.5 g carbohydrates; 3.9 g fiber
SALAD WITH
ZUCCHINI AND
PARMESAN ROSEMARY- GARLIC
POTATOES
2 cans (15.5 ounces each) cannellini beans,
rinsed and drained
1 tablespoon olive oil
ƒ pound zucchini (about 2 small), trimmed,
2 garlic cloves, sliced
quartered lengthwise, and thinly sliced on
the diagonal 2 sprigs fresh rosemary or © teaspoon dried
4 ounces green beans, trimmed and thinly 1˙ pounds red new potatoes, scrubbed and
sliced on the diagonal (ƒ cup) thinly sliced
2 ounces Parmesan cheese, crumbled (˙ cup) Coarse salt and ground pepper
˙ cup fresh basil leaves, torn
Combine oil, garlic, and rosemary in a 2-quart
Grated zest and juice of 2 lemons
microwave-safe baking dish with a lid. Cover
1 tablespoon olive oil and microwave on high until garlic is fragrant, 1
Coarse salt and ground pepper minute. Stir in potatoes. Cover and microwave on
high until potatoes are tender, 13 to 15 minutes.
Season with salt and pepper. serves 4
Combine cannellini beans, zucchini, green beans,
Parmesan, basil, lemon zest and juice, and oil per serving: 151 calories; 3.6 g fat (0.5 g saturated fat); 3.3 g
in a medium bowl; season with salt and pepper. protein; 27.6 g carbohydrates; 3 g fiber
serves 4
per serving: 205 calories; 7.7 g fat; 11.2 g protein; 24 g

carbohydrates; 6.7 g fiber
268
C larkson Potter • S pring 2012 5

Fall
2011
The Brooklyn Brew Shop’s
D op-In
r
Beer Making Book
52 Seasonal Recipes for Small Batches
Erica Shea and Stephen Valand
For experienced and novice brewers, seasonally minded home cooks, DIY
aficionados, and anyone who gets a kick out of saying “I made this,” the
founders of the Brooklyn Brew Shop present a guide to making craft beer at
home, with more than 50 greenmarket-inspired recipes organized by season.
The Brooklyn Brew Shop’s Beer Making Book teaches cooks and beer fans how
to make seasonally inspired beers from what’s fresh in the greenmarkets. Those
getting started in brewing will appreciate the illustrated step-by-step introduction
to making and bottling beer, while experienced brewers will jump right into a year’s
worth of fun and creative beer recipes, each with suggested food pairings. Erica and
Stephen take brewing out of the basement and put it back in the kitchen. They use
whole grains and a one-gallon stove-top style that make brewing appealing to the
Cooking – Beer organic-minded and those with space constraints. All recipes include five-gallon
73/ 8 x 91/ 8 ; 176 pages
variations, so readers can easily transition to larger batches.
15-20 line illustrations
EriCA SHEA and STEpHEn VALAnD are co-owners/founders of the
978-0-307-88920-1
Brooklyn Brew Shop. They sell their beer-making kits and ingredient mixes at
eBook: 978-0-307-88921-8
$19.99 paper (Canada: $22.99) BrooklynBrewShop.com, the Brooklyn Flea, Williams-Sonoma, West Elm, and
Whole Foods. They live in Brooklyn. JENNIFER FIEDLER is a writer and editor
ON SALE 11/1/2011
at Wine Spectator and a graduate of the French Culinary Institute.
All Rights: Crown
National TV, print and radio coverage

Appearances on
• Today
• Martha Stewart Show
• Martha Stewart magazine promotion
• Martha Stewart radio promotion
Advertising in Martha Stewart Living
Online Promotion
• Google content network advertising on cooking
and beer related sites
• Major promotion at MarthaStewart.com and
MarthaStewartCrafts.com
Promotion at the Crafts and Hobbies Association and
the National Needlework Association trade shows
CrafterNews.com feature
Promotional content available on Scribd.com
Blow-ups and project cards available
upon request
eBook version promoted in all advertising, promotion,
and social media outreach

Easy Growing
Organic Herbs and Edible
Flowers from Small Spaces
Gayla Trail
For the burgeoning audience of gardeners who won’t let limited space keep them
from growing organic edibles and for avid readers of Grow Great Grub and the
leading website in the category, YouGrowGirl.com, gardening expert Gayla Trail
presents the essential, encouraging, hip guide to herbs and edible flowers.
It’s every home cook’s dream—that spontaneous Caprese salad made with pungent
basil leaves from the garden; fish cooked with lemon and fresh dillweed snipped
from a windowbox; honey infused with rose petals from a potted plant growing
outside the front door. Many herbs will grow just about anywhere and require much
less coddling than vegetables. Chock-full of in-depth advice and tons of tips, with
10 DIY projects and more than 35 recipes, Easy Growing is a guide to growing a
wide variety of culinary herbs and edible flowers.
Gardening – Herbs
GAYLA TRAIL is the creator of the hit gardening site and online community 77/16 x 9; 208 pages
YouGrowGirl.com. She is a regular contributor to magazines and frequently 100 full-color photos and illustrations
speaks on urban gardening, ecology, and community at major garden events. 978-0-307-88687-3
Her work as a writer and photographer has appeared in the New York Times, eBook: 978-0-307-95325-4
O, The Oprah Magazine, Newsweek, ReadyMade, Domino, Budget Living, Sierra $19.99 paper (Canada: $22.99)
Magazine, Gardening Life, Los Angeles Times, Life magazine, and more. She ON SALE 2/7/2012
is the author of Grow Great Grub and You Grow Girl: The Groundbreaking
All Rights: Crown
Guide to Gardening.
National TV appearances
National print coverage in women’s, gardening, food,
green, and lifestyle magazines
Blogger tour
Online Promotion
• Banner advertising at EdibleMagazine
• Cross-promotion on author’s website at
YouGrowGirl.com
• Social media promotion
• Scribd.com excerpt available
Outreach to green & garden organizations and
national green market network
Promotional material available

The Tuscan Sun Cookbook
Recipes from Our Italian Kitchen
Frances Mayes and Edward Mayes
Photographs by Steven Rothfeld
For cooks and travelers who appreciate the gusto and beauty of Italian life,
and for readers of the bestselling phenomenon Under the Tuscan Sun, Frances
Mayes’s debut The Tuscan Sun Cookbook celebrates the ease of the Tuscan
kitchen and the joys of the table with more than 125 recipes, stunning food
and lifestyle photography, Frances and Ed’s delicious stories, all revealing why
the Italians know how to eat like the gods.
Tuscan food is, above all, genuino. Frances Mayes and her husband, Ed, welcome
readers to Bramasole, their home in the Tuscan countryside, introduce their
friends, and shares recipes that they have enjoyed as honorary Tuscans. From
Antipasti (starters) to Dolci (desserts), the book is organized in the way Italians
enjoy their dinners. With 150 color photographs of finished dishes, garden-fresh
Cooking – Italian produce, and evocative scenery, these from-the-heart-of-Tuscany recipes show home
8 x 10; 224 pages cooks that secret ingredient: the pleasure of the simple, traditional kitchen. Home
150-200 full-color photos cooks will soon be able to pour a glass of wine, throw on another handful of pasta,
978-0-307-88528-9 pull up a chair, and languish in the rustic Italian way of life.
eBook: 978-0-307-95386-5
$29.99 hardcover (Canada: $34.00) Named the “bard of Tuscany” by the New York Times, FRANCES MAYES is
ON SALE 3/13/2012 the author of the bestsellers Under the Tuscan Sun, Bella Tuscany, Every Day in
Tuscany, and, with EDWARD MAYES, In Tuscany and Bringing Tuscany Home.
All Rights: Crown
Edward is the prize-winning author of four books of poetry. Photographer
STEVEN ROTHFELD, author of French Dreams, Shrines, and Italian Dreams,
National media attention contributes to many magazines, as well as to books for Frances Mayes, Patricia
Wells, and André Aciman.
National print: women’s, epicurean, and lifestyle
National radio attention
6-10-city tour: Arizona, Connecticut, Massachusetts,
Missouri, New York, Oregon, Pennsylvania, Texas,
Washington, Washington, DC
Online Promotion
• Online campaign at the New York Times
• Banner advertising on GoodReads
• Cross-promotion on author’s blog and website,
FrancesMayesBooks.com
• Social media advertising and promotion
• Scribd.com excerpt

ANN CORNELISEN’S PASTA
W I T H A R U G U L A and P A N C E T T A
T he wonderful prose stylist Ann Cornelisen lived in Cortona for 25 years. She was
our close friend in our first years in Italy and I dedicated Under the Tuscan Sun
to her. If you’ve never read Torregreca and Women of the Shadows, I highly recommend
both. Ann didn’t like to cook, but she had a few specialties. Her pasta with arugula
is on my top five pastas list—for its taste first, but also because it is molto veloce—
very fast.
Serves 4 to 6 Bring a pot of water to boil, salt it, and
then add the spaghetti. Cook until al
1 pound spaghetti
dente and drain, reserving ½ cup of the
11/2 cups heavy cream pasta water.
1
/2 teaspoon salt While the pasta is cooking, in a large
1
/2 teaspoon pepper skillet over low, heat the cream with salt
1 bunch arugula, chopped and pepper. When the pasta is done,
add the arugula to the cream, and let
2 ounces (1/2 cup) grated them heat for 3 to 4 minutes. Stir in the
Parmigiano-Reggiano
drained pasta and parmigiano. Add a
8 slices of pancetta, little pasta water if needed, then, just
cooked and crumbled before serving, incorporate the pancetta.
Serve immediately.

One Girl Cookies
Recipes for Cakes, Cupcakes, Whoopie Pies, and
Cookies from Brooklyn’s Beloved Bakery
Dawn Casale and David Crofton
Just as the Fat Witch Brownies cookbook successfully broke out a local favorite,
One Girl Cookies shares the jewel-like cookies, cakes, whoopie pies, and more of
the beloved Brooklyn, NY, bakery with a devoted following.
One Girl Cookies started as just that: one girl making cookies. Dawn Casale left
her job as a women’s accessories manager at Barneys New York to dive into the
sweeter side of life—and her beautifully made seasonal cookie collections were an
instant hit. Like BabyCakes, but with butter and eggs, One Girl resonates with des-
sert lovers looking for something unique. Deeply invested in family, Dawn incorpo-
rates heirloom recipes and stories into her baked goods and the shop’s décor. Each
cookie is named for someone special: Lucia (Espresso Caramel Squares with White
& Dark Chocolate Swirl) is in honor of Dawn’s beloved grandmother; and Lana
Cooking – Baking (Bittersweet Chocolate Sandwiches Filled with Raspberry Preserves) is named after
7-7/16 x 9; 160 pages Dawn’s favorite teacher, who was a little bitter but mostly sweet. Dawn’s family life
50 full-color photos and bakery are inseparable; it is only fitting that when she hired David Crofton, a
978-0-307-72048-1 professional baker, to expand the business, she found the love of her life—a sweet
eBook: 978-0-307-95324-7 side story in this charming book.
$22.50 hardcover (Canada: $25.50)
Together in One Girl Cookies, Dawn and Dave share the shop’s most popular
ON SALE 1/10/2012 recipes, from cookies, cakes, pies, and tarts to the best from the cafe’s breakfast
All Rights: Crown menu—and of course their famous whoopie pies (even the coveted pumpkin ones
with maple spiced filling) are also included. Known for her beautiful, personal gift
packaging incorporating old family photos and grosgrain ribbon, Dawn also gives
National television appearances tips and ideas for making and wrapping custom presents for any occasion.
National print: women’s, food, and lifestyle With 70 recipes and 50 color photographs, One Girl Cookies will inspire
magazines and newspapers enthusiastic home bakers who want old-fashioned family and modern recipes
Blogger tour to add to their favorites.
Local events and appearances DAWN CASALE and DAVID CROFTON are the owners of One Girl Cookies
bakery in Brooklyn, New York, which has been featured in the New York Times,
Online Promotion
Martha Stewart Weddings, and Real Simple, among other publications. They live in
• Advertising on SeriousEats.com
Brooklyn with their son, Nate. Visit them at www.onegirlcookies.com.
• Cross-promotion at OneGirlCookies.com

I developed such an intimate relationship with my cookies that it just seemed plain wrong not to give
them a proper name. And so I did. Lucia, Lana, Penelope, Miranda, Susanna, and Juliette were born to bring happiness
into the world. Lucia, my great-grandmother’s namesake, is a layer bar comprised of buttery shortbread, espresso-spiked
homemade caramel, and swirls of bittersweet and white chocolates—not just another pretty face, and undeniably decadent
as well. The spiciest of the bunch—with candied and powdered ginger plus cinnamon and nutmeg—has a natural,
no-frills way about it, so the moniker Susanna seemed most fitting.
My idea was to create something that is a tribute, an homage of some sort, to my family, who taught me that food is far more than
nourishment for the body. What better way to recognize that than by adorning my boxes of cookies with photos of them? One is
of my paternal grandmother (Nanny) and her sister. They are in their late twenties and clearly ready for a special occasion, replete
with fancy hats, coats, and red lipstick. These photographs could just as easily tell someone else’s story. My customers see their own
families on the boxes, and the cookies that fill them are reminiscent of the Christmas cookie platter they share at their gathering.

Complete Guide to Women’s
Heart Health
The Go Red For Women Way
to Well-Being and Vitality
The #1 authority on cardiovascular health and the force behind the Go Red For
Women campaign presents the paperback edition of their first ever, authoritative
guide to heart health for women at every age.
In American Heart Association Complete Guide to Women’s Heart Health, the AHA
provides all the information women need in any decade of their lives, first walking
women through the basics of general cardiovascular health and how women’s hearts
differ from men’s, then providing vital advice on age-specific variables such as drinking,
oral contraceptives, pregnancy, weight gain, hormone therapy, menopause, and aging.
Crucial, concrete guidance on diet, exercise, working with healthcare providers, and
Diet/Health/Fitness testing for and treating heart conditions will help women extend their longevity and
61/ 8 x 91/4 ; 304 pages greatly improve their quality of life.
978-0-307-72059-7 The AMERICAN HEART ASSOCIATION is the nation’s premier authority on
eBook: 978-0-307-95320-9 heart health. Its bestselling library of cookbooks and guides includes: American Heart
$16.00 paper (Canada: $18.00)
Association Low-Salt Cookbook, 4th Edition; American Heart Association No-Fad Diet,
ON SALE 12/27/2011 2nd Edition; The New American Heart Association Cookbook, 8th Edition; American
British: American Heart Association Heart Association Healthy Family Meals; and American Heart Association Low-Fat,
Translation: American Heart Association Low-Cholesterol, 4th Edition. For more information, please visit AmericanHeart.org.
First Serial: Crown
National publicity
Review mailing
Online Promotion
• Banner advertising at Prevention.com
• Major cross-promotion with the American Heart
ALSO BY the AmericAn heArt ASSOciAtiOn
Assocation, including Heart.org
the new American American heart American heart American heart

heart Association Association Low-Fat, Association healthy Association
cookbook, Low-cholesterol Family meals Quick & easy meals
8th edition cookbook, 978-0-307-45059-3 978-0-307-40758-0
978-0-307-40757-3 4th edition $35.00 hardcover $26.99 hardcover
$35.00 hardcover 978-0-307-58755-8 (Canada: $40.00) (Canada: $32.00)
(Canada: $40.00) $17.00 paper
(Canada: $21.00)

Quick & Easy Cookbook,
2nd Edition
More Than 200 Healthy Meals
You Can Make in Minutes
For home cooks craving recipes that are high on taste and nutrition but low
on cooking time and effort, America’s most trusted authority on heart-healthy
eating presents the revised and expanded second edition of their wildly successful
Quick & Easy Cookbook, including more than 200 fast and flavorful recipes
for every day of the week.
In our fast-paced society, who has time to spend hours in the kitchen creating
tasty, healthy meals? In Quick & Easy Cookbook, 2nd Edition, the American Heart
Association helps consumers break away from the notion that fast food only comes
from a box or at a drive-through by offering a trove of tasty, good-for-you recipes
that can be prepped in 20 minutes or less, with many recipes that can be ready in 30 Cooking – Quick & Easy
minutes or less from start to finish. This newly revised edition includes recipes from 61/ 8 x 91/4 ; 288 pages
appetizers to main courses, breakfast dishes to desserts, and it’s also updated with new 978-0-307-40761-0
time-saving tips and the most current nutritional information, as well as the latest eBook: 978-0-307-95387-2
recommendations for diet and exercise. Quick & Easy Cookbook, 2nd Edition, is the $26.00 hardcover (Canada: $30.00)
perfect addition to any busy home cook’s kitchen. ON SALE 4/3/2012
The AMERICAN HEART ASSOCIATION is the nation’s premier authority on British: American Heart Association
heart health. Its bestselling library of cookbooks and guides includes: American Heart Translation: Crown
Association Low-Salt Cookbook, 4th Edition; American Heart Association No-Fad Diet, First Serial: Crown
2nd Edition; The New American Heart Association Cookbook, 8th Edition; American
Heart Association Quick & Easy Meals; American Heart Association Complete Guide
National Publicity
to Women’s Heart Health; American Heart Association Healthy Family Meals; and
American Heart Association Low-Fat, Low-Cholesterol Cookbook, 4th Edition. For more Online Promotion
information, please visit AmericanHeart.org. • Advertising at NewYorkTimes.com
• Banner advertising at Prevention.com
• Major cross-promotion with the American Heart
Assocation, including Heart.org
No-Fad • Social media promotion
Diet eBook version promoted in all advertising, promotion,

2nd Edition
Completely updated
and revised with 50

new recipes
A Personal Plan for

Healthy Weight Loss
Think Eat Move
Smart Well More
Change your mind-set, Choose from three Ease into an
change your body eating strategies and active lifestyle
more than 190 recipes
American heart American heart American heart

Association complete Association Low-Salt cookbook,
Guide to Women’s no-Fad Diet, 4th edition
heart health 2nd edition 978-0-307-40762-7
978-0-307-45060-9 978-0-307-40759-7 $23.99 hardcover
$26.00 hardcover $24.99 hardcover (Canada: $26.99)
(Canada: $32.00) (Canada: $27.99)

My Pizza
The Easy No-Knead Way to
Make Spectacular Pizza at Home
Jim Lahey with Rick Flaste
Just as he did for bread, Jim Lahey—one of the country’s premier bakers—
revolutionizes pizza at home with fabulous recipes based on his legendary
no-knead dough recipe.
The mastermind behind the foolproof no-knead breadmaking technique that was
first featured by the New York Times in 2006 (and subsequently e-mailed around the
world), now turns his talents to pizza. Jim Lahey, the baking genius behind New York’s
celebrated Sullivan Street Bakery and Co., his pizza restaurant located in the city’s
Chelsea neighborhood, makes professional-quality pizza not only possible but also
incredibly easy at home.
For Lahey, a great pizza starts with a superb crust. The slow fermenting method of
his simple dough recipe results in a rich, chewy-crisp crust that chars nicely in a
Cooking – Pizza hot oven. Building upon this foundation, Lahey thoughtfully constructs pizzas with
77/16 x 91/2 ; 192 pages keen playfulness. My Pizza includes all of the recipes that have put Co. on the map:
75 full-color photos Corn and Tomato, Coppa and Fennel, Potato and Leek. Lahey’s whimsical take
978-0-307-88615-6
on pepperoni pizza doesn’t include the cured meat we all know, instead riffing on
eBook: 978-0-307-95323-0
“pepperoni” as the Italian plural for pepper: the pizza has red pepper puree, ground
$27.50 hardcover (Canada: $31.00)
lamb, and pecorino. Even the Pizza Margherita is a revelation, owing to an exceptional
ON SALE 3/20/2012
sauce and the freshest mozzarella. Recipes for toasts and salads—Cannellini Bean
British: Janis A. Donnaud & Associates Toast, Bibb and Roasted Squash Salad—as well as dessert—Olive Oil Cake, Vanilla
Translation: Janis A. Donnaud & Associates
Gelato—round out the book.
First Serial: Crown
With 75 color photographs, My Pizza unlocks the secrets of great, easy pizza at home
and is destined to become an instant classic.
National television appearances JIM LAHEY studied sculpture before learning the art of bread baking from bakers in
National print: men’s, epicurean, and lifestyle Italy. In New York City, he opened the Sullivan Street Bakery in 1994, and Co., a pizza
magazines and newspapers restaurant, in 2009. Lahey and his businesses have been featured in Vogue, Saveur,
and the New York Times, and he has appeared on the Martha Stewart Show and NBC’s
Today Show. His first cookbook, My Bread, was a Gourmet Cookbook Club selection.
Local event appearances
RICK FLASTE, the first editor of the Dining Section of the New York Times, has
Online Promotion collaborated on several cookbooks and books.
• Online advertising at the New York Times,
Eater.com, and SeriousEats.com
• Cross-promotion on author’s websites,
Co-Pane.com and SullivanStreetBakery.com

With this book, I expect you to
be able to make pizzas at home
every bit as attractive and alive with
flavor as the ones I produce in the
restaurant and my own home kitchen.
The pies should look terrific and they
should be fun—like the bird’s-nest
pie, which boasts shaved asparagus
with cheese and quail eggs, or the
pepperoni, which has no pepperoni
sausage on it, but rather a red pepper
puree with a topping of lamb sausage
meat. I want you to see how unfussy
just a handful of familiar ingredients
can be, and yet how transcendent,
too, if selected and combined with
skill. (That’s the true miracle of
genuine Italian cooking: elevating the
ordinary to the extraordinary.)
I hope you will engage in this
with high spirit, optimism, and
anticipation. Don’t be intimidated;
making a pizza is not haute cuisine.
It requires surprisingly little effort—
especially if you use my simple
no-knead bread recipe for the
crust—and, once the toppings have
been prepared, just a few minutes
of cooking. After you’ve mastered
my home kitchen techniques (I broil
rather than bake, for instance) and
experienced the excitement of a
deeply flavored, often innovative
pizza, you’ll be able to let your own
creativity take flight.

Weeknights with Giada
Quick and Simple Recipes to Revamp Dinner
Giada De Laurentiis
For the first time, bestselling author and beloved Food Network star Giada De
Laurentiis tackles weeknight cooking with recipes that come together quickly—
all in her signature fresh style.
As Jade grows up and schedules get busier, Giada has developed fantastic go-to
recipes to get a delicious meal on the table in a flash. Here is Giada at her most
inventive—and at her most laid-back. Flavor, freshness, and fun take center stage
while cooking times, pots dirtied, and stress are kept to a minimum. All of the
soups, sandwiches, pizzas, pastas, meat, and fish dishes come together quickly, most
in half an hour or less. If you have eggs on hand but not much else, you can still
pull together a great meal with the Breakfast for Dinner chapter. Leftovers are
reinvented into healthy yet hearty main-course salads such as Roasted Salmon,
Snap Pea, and Cucumber Salad and Chicken, Bibb, and Arugula Salad with
Cooking – Quick & Easy Raspberry Vinaigrette. While Giada’s recipes remain predominantly Italian, some
77/16 x 91/2 ; 240 pages California-global influences sneak in, as they also now do on her show, including
75-100 full-color photos Spicy Mint Beef and Thai Turkey Lettuce Wraps. Even desserts are quick to mix
978-0-307-45102-6 and bake, should a weeknight craving—or a last-minute school bake sale—strike.
eBook: 978-0-307-95322-3 Where Giada at Home gave readers a peek into Giada’s home life—with shots of
$35.00 hardcover (Canada: $40.00) her and Jade making pasta, and Todd helping Giada at the stove—Weeknights with
ON SALE 4/3/2012 Giada is an even more intimate look into her day-to-day family life. Chock-full
All Rights: Crown of gorgeous color photographs, Weeknights with Giada will be a new favorite for
longtime fans—and a new kind of handbook for home cooks everywhere.
GIADA DE LAURENTIIS attended the Cordon Bleu in Paris, and then worked
National television appearances: multiple segments
in a variety of Los Angeles restaurants before starting her own catering company,
National print attention: women’s, lifestyle, and GDL Foods. Giada is the author of the New York Times bestsellers Everyday Italian,
epicurean magazines and newspapers Giada’s Family Dinners, Everyday Pasta, Giada’s Kitchen, and Giada at Home and the
15-20-city tour: Alabama, Arizona, California, host of the extremely popular Food Network shows Everyday Italian and Giada at
Connecticut, Illinois, Massachusetts, Minnesota, Home, as well as a judge on The Next Food Network Star. Weeknights with Giada is
Missouri, New Jersey, New York, Pennsylvania, her sixth book.
Tennessee, Texas
Satellite television tour
Online Promotion
• Advertising at USAToday online
• Advertising at FoodNetwork online
• Mother’s Day Crown online advertising campaign

I definitely don’t have time anymore to cook for hours every
day—not if I want to spend time at the table with Todd and Jade.
But I still love food and cooking and want to eat a nice dinner! So I’ve really shaken up
my weeknight repertoire to include only dishes that I can pull together after a full day. All
of these recipes (except the sides and desserts) make main-course servings. And they
can all be accomplished in under an hour—with most on the table much faster than
that: Rustic Vegetable and Polenta Soup, a hearty soul-warming one-pot dish, cooks
in under twenty minutes; Lemony White Bean, Tuna, and Arugula Salad is a great meal
that’s quickly assembled from pantry and fridge essentials; Ham, Gruyère, and Apple
Panini are gooey, cheesy, crunchy, and delicious in ten to fifteen minutes; Spicy Linguini
with Clams and Mussels is a fifteen-minute-or-less spectacular pasta; and you can’t
beat Grilled Sirloin Steaks with Pepper and Caper Salsa, which are also ready in just
fifteen minutes.
This is what weeknights look like in my house. I hope these recipes inspire you and your
family to gather around the table (or picnic blanket!) for some fantastic dinners—and,
most important, a whole lot of fun.
Buon APPeTITo!

Coastal Modern
Sophisticated Homes Inspired by the Ocean
Tim Clarke with Jake Townsend
For lovers of the seashore and fans of clean, modern, inventive design, celebrated
Santa Monica-based interior decorator Tim Clarke illustrates how to infuse
inspiration drawn from the coastal lifestyle and the fantasy of the “perfect beach
house” into any space, regardless of size or location.
There are few people in the world who have captured the essence of coastal living
the way that superstar interior designer Tim Clarke has. In the fifteen years that he
has been creating residential environments for Hollywood celebrities, power brokers,
and socialites, the Tim Clarke brand has become synonymous with breezy, relaxed
elegance. With photographs by acclaimed interiors photographer Noah Webb, this
lavishly illustrated home design book shares Tim’s aesthetic and philosophy as seen in
more than 15 spaces, where clean lines, organic shapes, a mix of hard and soft textures,
and colors inspired by the sea and the sand create a sense that these places are at once
spacious and restful.
Architecture – Interior Design
9 x 12; 224 pages
TIM CLARKE is an interior designer in Santa Monica, California, who has created
200-250 full-color photos interiors for many Hollywood celebrities and whose work has been featured in leading
978-0-307-71878-5 publications including Elle Décor, House Beautiful, Veranda, Town and Country, and the
$50.00 hardcover (Canada: $57.00) Los Angeles Times. His design firm, TCI, has a clientele base that includes leaders in
ON SALE 4/3/2012 entertainment, business, and sports, and his eponymous Santa Monica retail location
sells one-of-a-kind beach-inspired furniture and curios.
All Rights: Crown
Writer JAKE TOWNSEND has contributed to the Los Angeles Times and Condé Nast
Traveler, among others, and he is the author or co-author of 10 books, including many
of the acclaimed Cool Hotels series.
National print coverage in men’s, women’s, lifestyle
and shelter magazines and newspapers
Online Promotion
• Banner advertising on DesignSponge
• Cross-promotion on author’s website,
TimClarkeDesign.com, and in his retail location,
Tower 20 in Los Angeles
• Blog outreach

The Homemade Pantry
101 Real Foods You Can Stop Buying
and Start Making
Alana Chernila
On a mission to kick her family’s packaged-food habit, Alana Chernila learned that,
with a little determination, anything she could buy at the store could be made in her
kitchen—and the homemade versions were tastier and more healthful and didn’t take
that long to make.
In her debut cookbook, Alana Chernila collects recipes for 101 everyday staples,
organized by supermarket aisle—from crackers to cheese, cake mix to sauerkraut, and
mayonnaise to Oreos. In beautiful prose that captures the everyday humor and foibles of
family life, Alana both inspires and guides the reader to make delicious everyday items.
The Homemade Pantry is a celebration of food made by hand—mozzarella that is
stretched, fat lasagna noodles rolled from flour and eggs, fresh tomato sauce that bubbles
on the stove—many of which can be used in multiple dishes. Alana also tells readers
Cooking – Natural Foods about how she uses her most helpful kitchen gadgets and offers sidebars on canning
77/16 x 10; 288 pages and flavoring yogurt. With her patient and humble advice, including her own tense
50-75 full-color photos moments in the kitchen, The Homemade Pantry, with its rich full-color photography, will
978-0-307-88726-9 encourage readers to step into their own kitchens and think twice before buying foods
eBook: 978-0-307-95326-1 they can make at home.
$24.99 paper (Canada: $27.99) ALANA CHERNILA writes, cooks, sells fresh vegetables, teaches cheesemaking,
ON SALE 4/3/2012 and holds Shakespearean readings in her home kitchen. She created her blog,
All Rights: Crown EatingFromTheGroundUp.com, in 2008. Alana is a graduate of St. John’s College
in Santa Fe and lives in Great Barrington, Massachusetts, where she is a selectman,
with her husband and two young daughters.
National television appearances
National print: women’s, lifestyle, and epicurean
Local event appearances
Online Promotion
• Edible.com advertising
• Parenting blog advertising
• Cross-promotion on author’s blog,
EatingFromtheGroundUp.com
Buzz mailing to farmer’s market associations

Mayo nnais e the raw materials
what to do • be
1 egg yolk (this won’t
cooked, so good
Whisk together the egg yolk and 1 teaspoon of water in a medium mixing bowl. Using and local if possible)
a measuring cup with a spout, pour a few drops of the olive oil into the egg yolk and
whisk vigorously. Then add a few more drops and whisk again. Continue this until you • 1 cup olive oil
have a consistently thick yellow sauce; then add greater amounts of oil at once. Add a • Squeeze of lemon
juice, to taste
squeeze of lemon and pinch of salt, whisk again, and taste. Adjust the lemon and salt to
suit your taste. Whisk in the mustard, if using.
• Salt, to taste
tense moments • Optional: 1 teaspoon
Dijon mustard
There is a moment when your mayonnaise could separate or break. If you have a
watery mixture of egg and oil, the culprit is most likely over-hastily pouring the oil at
the beginning of the process. Don’t worry—the mayonnaise is still savable. Crack a new
egg yolk into a clean bowl, and very slowly pour the broken sauce into the yolk while
whisking, just as you did the first time with the olive oil. Stay patient while you pour,
and it will work for you the second time.

the
momofuku
phenomenon
NEW YORK COMING SO

TIMES BEST ON
SELLER
Momofuku Momofuku Milk Bar
By David Chang and Peter Meehan By Christina Tosi; foreword by David Chang
978-0-307-45195-8 978-0-307-72049-8
$40.00 hardcover (Danada: $49.00) $35.00 hardcover
Also available as an eBook: 978-0-307-88567-8 Also available as an eBook: 978-0-307-95330-8

Watson-Guptill
Potter Craft
Amphoto
S pring 2012
24
Basic Drawing
Made Amazingly Easy
Christopher Hart
26
Carlyn Beccia
27
Calligraphy Bible
Emma Callery
28
Printmaking Revolution
Dwight Pogue
30
Noni Flowers
Nora Bellows
31
DIY Style
Jenni Radosevich
32
The BetterPhoto Guide to Light
Jim Moitke and Kerry Drager
33
The Luminous Portrait
Elizabeth Messina
with Jacqueline Tobin
34
Beyond Snapshots
Rachel Devine and Peta Mazey
Basic Drawing
Made Amazingly Easy
Christopher Hart
Targeted to each new generation of aspiring beginners eager to learn the
fundamentals of drawing in an easy and accessible way.
The third title in a bestselling series, Basic Drawing Made Amazingly Easy is a
complete drawing book for the beginning artist. Based on a series of lessons that
begin with the five basic shapes (circle, oval, square, cylinder, and rectangle)
combined with the five basic components of drawing (line, mass, perspective,
light, and shading), the book progresses from the simplest forms to more complex
inanimate objects and organic animate subjects.
CHriSTOpHEr HArT is the world’s bestselling author of drawing and cartooning
books. His books have sold 3.1 million English-language copies and have been
translated into 20 languages. Renowned for up-to-the-minute content and
Art—Drawing easy-to-follow steps, all of Hart’s books have become staples for a new generation
81/2 x 107/ 8 ; 160 pages of aspiring artists and professionals, and they have been selected by the
600 illustrations American Library Association for special notice.
978-0-8230-8276-6
eBook: 978-0-8230-8277-3
$21.99 paper (Canada: $24.99) IntroductIon
ON SALE 1/10/2012
All Rights: Crown Drawing is a fun and satisfying way to express your
creativity, but learning to draw often appears overly
National print attention complicated and intimidating. A beginning artist needs a
National publicity solid foundation in artistic principles, but why can’t those
Online Promotion principles be clearly explained and illustrated?
• Advertising targeting drawing sites
• Cross-promotion on author’s website, Here is a complete drawing book for the beginning
ChrisHartBooks.com
artist that focuses on getting you drawing right away,
• Cross-promotion with Comcast video/
ActivityTV.com and Chris Hart’s YouTube while giving you all the tools you need to build a solid
landing pages
foundation in art. In working through this book, you
and social media outreach will learn how to “see” like an artist, in terms of form,
Promotion at National Art Materials Trade line, and shadow. Each chapter builds upon earlier
Association trade shows lessons, so that the experience of learning to draw is
never too complicated. Confidence will replace your
earlier doubt as you learn techniques that work, such as
ALSO AVAiLABLE
how to combine basic geometric and organic shapes to
create almost anything, how to add depth and shading
to your drawing, and how to handle composition, form,
and perspective. Finally, you’ll learn to draw the human
body as a graceful and expressive figure—the ultimate
challenge for a beginning artist.
24 Watson -G uPtill • S pring 2012

Watson -G uPtill • S pring 2012 25
Carlyn Beccia
Written specifically for artists with little or no experience of digital media,
this book guides readers from the fundamental elements of digital painting—
including understanding brushes, textures, and all media available—to tutorials
that enable these newly acquired skills to be put into practice.
How can emerging artists maximize their creativity with digital media, and create
stunning paintings that combine the traditions of traditional media with the
infinite possibilities inherent in digital paint programs? In Digital Painting for the
Complete Beginner, today’s digital artists can both gain inspiration and quickly
master the techniques and tools of digital painting. Award-winning author-
illustrator Carlyn Beccia shares her practical expertise in traditional and digital
media. In a clear and concise style, she explains to readers why and how to use
Art—Painting artistic processes, and how they have been adapted from traditional art techniques
81/4 x 91/4 ; 160 pages to the infinite world of digital media.
250 full-color Illustrations
CArLYn BECCiA is a practicing digital artist and the award-winning author-
978-0-8230-9936-8
$24.99 paper (Canada: $27.99)
illustrator of Who Put the B in Ballyhoo?, The Raucous Royals, and I Feel Better with
a Frog in My Throat. She also contributes tutorials to Painter magazine, teaches
ON SALE 3/6/2012
digital painting to children and adults, and blogs on history, art, and books at
British: The Ilex Press, Ltd.
carlynbeccia.com.
Translation: The Ilex Press, Ltd.
First serial: Crown
National publicity
National print attention
Online Promotion
• Advertising targeting artists and painters
• Cross-promotion on author’s website,
CarylnBeccia.com
Featured title at College Art Association Show
and NAMTA
Academic marketing outreach

Calligraphy Bible
A Complete Guide to More
Than 100 Essential Projects and Techniques
Emma Callery
For beginner to more advanced practitioners of the lettering arts comes a
comprehensive course in calligraphy.
This complete guide contains all aspiring calligraphers need to discover and
develop their hand-lettering skills, including step-by-step instructions and
expert advice on everything from selecting pens and mastering alphabets
to advanced letter design. Based on beautiful contemporary designs and
historical examples, this book is packed with a wealth of practical projects
and inspiring ideas for creating beautiful works of art.
EMMA CALLERY is a freelance editor and author who specializes in
calligraphy. She is the author of The Calligraphy Handbook and Letter and
Calligraphy. ANNA RAVENSCROFT is an artist who specializes in cal- Art—Calligraphy
ligraphic design. Her previous books include Calligraphy Made Easy and 83/4 x 83/4 ; 256 pages
Calligraphy Step-by-Step. YAT-MING CATHY HO is a freelance Chinese 550 full-color photos; 200 black-and-white illustrations
calligrapher and painter. 978-0-8230-9934-4
$24.99 flexi-back (Canada: $27.99)
ON SALE 4/3/2012
British: Quantum Publishing
Translation: Quantum Publishing
First serial: Crown
National publicity
Online Promotion
• Advertising targeting calligraphy
and related sites
• CrafterNews feature
Featured title at the Crafts & Hobby Assocation
trade show

Printmaking Revolution
New Advancements in Technology,
Safety, and Sustainability
Dwight Pogue
The most essential, indispensable resource for today’s art school and university
students, master printers, and fine artists who work with printmaking media.
This book provides the latest never-before-published advancements in the three
major printmaking mediums of etching, lithography, and screen-printing. With its
focus on health safety practices, green sustainability goals, and on the new benign
bio-based, non-carcinogenic solvents, the groundbreaking information detailed in
this book will make it possible for every college and university art department to
embrace green, petroleum-free, non-toxic materials and practices that comply with
EPA and OSHA requirements without sacrificing the quality of fine art prints.
DWIGHT POGUE is a professor of art at Smith College, where he has taught
Art—Printmaking printmaking and drawing for 25 years. His work is in numerous national and
81/2 x 107/ 8 ; 240 pages international juries exhibitions as well as private and public collections. As a
225 full-color photographs Fulbright recipient, Pogue taught at the Bradford College of Art and Technology
978-0-8230-0812-4 in the UK from 1975-1977. He is the founder/director of the Smith College
eBook: 978-0-8230-0813-1 Workshop, which since 1984 has brought some of the country’s most notable
$40.00 paper-over-board (Canada: $47.00) artists to Smith to collaborate with master printers in producing limited
ON SALE 4/24/2012 edition prints.
All Rights: Crown
National publicity
Online Promotion
• Advertising targeting printmaking sites
• Blog outreach
Cross-promotion at College Art Association and
NAMTA trade shows
Buzz mailing to print making associations

O ver the last decade, a number of
new patents have recognized
research in renewable bio-based and
biodegradable materials as replacements
for the petroleum-based solvents that
have been in common use in a myriad
of industrial applications (including
agriculture, pharmaceuticals, food
additives, biofuels, paints, coatings,
and cleaners). Many of the new, highly-
effective solvents, including ethyl
lactate, methyl soyate, and d-limonene,
are based on such food stocks as corn,
soybeans, and citrus fruit. Thanks to
these recent developments and stricter
federal Environmental Protection Agency
(EPA) and Occupational Safety and
Health Administration (OSHA) standards,
printmakers today can feel comfortable
knowing that if they educate themselves
and their students about the new bio-
solvents and use a little common sense,
they can safely continue to make fine art
prints that meet professional technical
standards.
S omeone once said that history is

useless if you do not learn from it.
Knowing what we now know about
the consequences of teaching with
hazardous materials and being aware
of products that are safer yet equal to
the task, we have no excuse for not
fully embracing this new technology and
requiring our students to be responsible
in the studio.

Noni Flowers
40 Exquisite Knitted Flowers
Nora Bellows
From bright gerbera daisies to an exquisite magnolia, Noni Flowers is a lush
collection of 40 knitted and felted flower patterns that rival the beauty of
true botanicals.
Designer Nora Bellows’ beautiful and artful Noni bag and flower designs have
earned her international acclaim. Now, in her first book, she shares 40 of her
exceptional knitted and felted flowers, along with six bag, garment, and home
projects perfect for floral embellishments. Inspired by nature, Nora’s handmade
creations capture the essence of each flower and bloom. Featuring gorgeous
full-color photography and clear instruction, this visually stunning volume
will be irresistible to knitters everywhere.
NORA BELLOWS began creating one-of-a-kind felted bags and flowers under the
brand Noni in 2001. She began publishing her pattern line a few years later. Noni
Crafts & Hobbies—Knitting patterns are available in over 600 yarn stores domestically and internationally, and
81/2 x 10; 176 pages have been translated into German, Danish, and Swedish. Her work has appeared
130 full-color photographs in Interweave Felt, Knitting Today, Vogue Knitting, and Simply Knitting. She teaches
978-0-307-58671-1 workshops across the country.
eBook: 978-0-307-58730-5
$24.99 paper with flaps (Canada: $27.99)
ON SALE 3/13/2012
All Rights: Crown
National publicity
Online Promotion
• Advertising on knitting sites and blogs
• Cross-promotion at NoniPatterns.com
• CrafterNews feature
Featured title at The National Needlework Assocation
and Crafts & Hobby trade shows
Outreach to botantical gardens, flower shows and
related organizations
Project card available
30 Potter C r aft • S pring 2012

DIY Style
Smart Ideas for Transforming Wardrobe
Basics into Fashion Statements
Jenni Radosevich
Loved it on the runway? Seen it in a magazine? Make it yourself! DIY Style
is the go-to guide for fashionistas who want to create a designer look without
breaking the bank.
Jenni Radosevich, InStyle staffer, freelance stylist, and blogger offers 30 creative
ideas for fashionable DIY projects. From zigzag zipper dresses to cocktail rings, this
book features easy-to-make fashion statements using widely available materials.
Filled with step-by-step photographs as well as tips and inspiration from fashion
insiders such as Anna Sui, Tory Burch, and Cynthia Rowley, readers will find all
the guidance they need for easy-to-make projects that will up their fashion quotient
without sacrificing their budget.
Growing up in Wisconsin, JENNI RADOSEVICH was determined to be Crafts & Hobbies—Fashion
one of a kind. If she saw something in a magazine that she couldn’t find in her 77/16 x 9; 176 pages
local department store, she would create the look herself. Now she is a designer 200 full-color photographs
at InStyle and writes their monthly DIY fashion column. Her affinity for creating 978-0-307-58714-5
current “looks for less” has manifested into a blog: ISpy-DIY.com and a column on eBook: 978-0-307-58715-2
TheBudgetFashionista.com. $21.99 paper (Canada: $24.99)
ON SALE 4/17/2012
All Rights: Crown
National publicity
Online Promotion
• Advertising on fashion and sewing websites
• Cross promotion at ISpy-DIY.com and
TheBudgetFashionista.com
• CrafterNews Feature
Featured title at the Crafts & Hobby Assocation
trade show
Potter C r aft • S pring 2012 31

The BetterPhoto
Guide to Light
Jim Miotke and Kerry Drager
For amateur photo enthusiasts of all levels who want to understand the
fundamentals of light for stronger, more compelling photographs.
Amateur photographers will love this practical guide for understanding and
maximizing natural light—and modifying it with flash—for a wide variety
of subjects including nature, landscapes, people, flowers, animals, and travel
destinations.
JIM MIOTKE is a professional photographer and the founder and president of
BetterPhoto.com, an online resource for photographers that features online
photography classes and help with all aspects of amateur photography. Jim is the
author of The BetterPhoto Guide to Digital Photography, The BetterPhoto Guide to
Digital Nature Photography, The BetterPhoto Guide to Photographing Children, and
Photography—Lighting BetterPhoto Basics, and co-author (with Kerry Drager, below) of the upcoming The
71/4 x 91/4 ; 224 pages BetterPhoto Guide to Creative Digital Photography (Fall 2011). KERRY DRAGER
215 full-color photographs is a published photographer-writer and the content manager of BetterPhoto.com.
978-0-8174-2498-5 The co-author of The BetterPhoto Guide to Creative Digital Photography and author
eBook: 978-0-8174-2502-9 of Scenic Photography 101, his images have appeared in numerous magazines
$24.99 paper (Canada: $27.99)
and publications.
ON SALE 4/3/2012
All Rights: Crown
National publicity
Online Promotion
• Advertising on photography websites
• Google search campaign
• Major cross-promotion with BetterPhoto.com
• Cross-promotion at authors’ websites,
BetterPhoto.com, BetterPhotoJim.com,
KerryDrager.com
Featured promotion at PhotoPlus trade show
Cross-promotion with academic and library marketing
ALSO AVAILABLE
BetterPhoto Basics the BetterPhoto Guide to the BetterPhoto Guide to the BetterPhoto Guide the BetterPhoto the BetterPhoto Guide to
978-0-8174-0502-1 creative Digital Photography Digital nature Photography to Digital Photography Guide to exposure Photographing children
$21.99 paper (CAN: $26.99) 978-0-8174-2499-2 978-0-8174-3553-0 978-0-8174-3552-3 978-0-8174-3554-7 978-0-8174-2448-0
$24.99 paper (CAN: $27.99) $24.95 paper (CAN: $31.00) $24.95 paper (CAN: $29.95) $24.95 paper (CAN: $27.95) $24.95 paper (CAN: $27.95)
32 a m Photo • S pring 2012

The Luminous Portrait
Capture the Beauty of Natural Light
for Glowing, Flattering Photographs
Elizabeth Messina with Jacqueline Tobin;
Foreword by Ulrica Wihlborg
Amateurs, wedding photographers, and portrait photographer of all kinds learn
how to maximize the beauty of natural light in this first-ever technique book
from acclaimed photographer Elizabeth Messina.
Natural light is by far the favorite choice of most amateur, wedding, and portrait
photographers, but many stick to conventional approaches, leaving the myriad,
gorgeous possibilities of natural light unexplored. This first-ever book by popular
wedding, lifestyle, and portrait photographer Elizabeth Messina shares her secrets
on capturing flattering natural light in any lighting scenario, to create luminous
portraits that appear lit from within.
Photography—Portraits
ELIZABETH MESSINA was named one of the top 10 wedding photographers of
81/2 x 11; 176 pages
2010 by Adorama, one of the top 10 wedding photographers of 2008 by Pop
150-200 full-color photographs
Photo and American PHOTO, and one of the 25 trendsetters of 2008 by Modern 978-0-8174-0012-5
Bride. Her celebrity clients include Brooke Shields, Tori Spelling, Jason Priestley, eBook: 978-0-8174-0013-2
and more. Elizabeth’s images have graced the covers of Us, People, Modern $29.99 paper (Canada: $34.00)
Bride, and Professional Photographer, and she has been featured in Rangefinder ON SALE 4/17/2012
and Professional Photographer. Her blog, kissthegroom.com, was awarded Best All Rights: Crown
Blog from TheWeddingChannel.com and Best Wedding Photography Blog by
TheKnot.com. JACQUELINE TOBIN is deputy editor of Photo District News and
the author of Wedding Photography Unveiled (Amphoto Books, 2009). ULRICA
National publicity
WIHLBORG (Foreword) is the West Coast weddings editor at People magazine.
Online Promotion
• Banner advertising on photography websites
• Blog outreach
Featured title at Photoplus and WPPI Trade Shows
a mPhoto • S pring 2012 33

Beyond Snapshots
How to Take That Fancy Camera off “Auto”
and Photograph Your Life Like a Pro
Rachel Devine and Peta Mazey
For the growing number of amateur photographers—especially women—who
have upgraded to DSLRs but are unsure how to use them, this fun, inspiring
guide offers tips and techniques for photographing their families, themselves,
and the world around them.
Many of today’s new DSLR owners use their cameras just like point-and-shoots,
never taking them off “Auto.” In this friendly guide, popular bloggers and Flickr
superstars Rachel Devine and Peta Mazey show readers how to take control of their
settings, then offer tips and techniques for capturing a range of life events, from
falling in love to having a baby, celebratory gatherings, vacations, self-portraits,
details of daily life at home, and more.
Photography—Techniques
RACHEL DEVINE is a professional children’s photographer, award-winning
77/16 x 9; 224 pages blogger (racheldevine.com/blog), and Flickr superstar, where her photos have
150 full-color photographs earned more than 2.5 million views. Her images have appeared in such
978-0-8174-3580-6 publications as People, Parenting, Popular Photography, and the book Photojojo.
eBook 978-0-8174-3581-3 Clients include General Mills, Fox Studios, Phil & Teds, Target, and Ford Models.
$24.99 paper with flaps (Canada: $27.99) PETA MAZEY is a professional photographer who exploded onto the scene five
ON SALE 3/20/2012 years ago and now has over 1 million page views on Flickr. She released her
All Rights: Crown Photoshop actions in 2008 and has sold nearly 2,000 sets to date. Her clients
include Bobux International, Cherry on Top, Free Range Baby, Pet NZ Magazine,
and Canterbury Clothing.
National publicity
Online Promotion
• Advertising on photography websites
• Advertising on parenting blogs
• Cross-promotion on co-author’s website and
blog, www.racheldevine.com
Featured promotion at Photoplus Trade Show
34 a m Photo • S pring 2012

Get InspIred
With your camera ready, it’s time to start thinking about what to shoot. How do you see the
world, and how do you want to share that vision in your images? We encourage you to keep a
visual journal and start compiling things that inspire you. rip up magazines, collect images (not
just photographs), and start to learn what colors go together, how lines work to direct your eye,
what to include in a shot as well as what to leave out. You will start to see themes arise and can
then look for those elements of color, tone, and subject in your daily life. soon you will start
seeing them everywhere, and before you know it, you will be developing your style.
If you get stuck for what to shoot, go for a walk and take photographs of the world around
you—shadows, details, and light. Another great thing to do is to start an idea collection. Fill a
bowl with words that are cut or ripped from magazines and other publications. When you feel
stuck on what to shoot, pull out a word. then create photos or a photographic story around
that word and the colors around it on the scrap.
P R
Opportunities for fun shots are all around you. this “idea jar” of word cut-outs sits on a table
this sign, outside a vintage photo booth on ready to inspire.
the Virginia Beach boardwalk, screamed for a
Nikon D3 with Nikkor 50mm F1.4 lens, ISO
photo op.
250, f/1.8 at 1/500 sec.
Canon 5D, Canon 24-70mm F2.8 L lens shot at
70mm, ISO 160, f/4.0 at 1/640 sec.
a mPhoto • S pring 2012 35

the timeLeSS BeStSeLLinG hOW-tO-DrAW SerieS
Draw 50 Animals Draw 50 Famous Draw 50 horses
978-0-385-19519-5 cartoons 978-0-385-17642-2
$9.99 paper 978-0-385-19521-8 $8.95 paper
(CAN: $12.99) $8.95 paper (CAN: $13.95)
(CAN: $13.95)
Draw 50 Dinosaurs and Draw 50 monsters Draw 50 Dogs

Other Prehistoric Animals 978-0-385-17639-2 978-0-385-23431-3
978-0-385-19520-1 $8.95 paper $8.95 paper
$8.95 paper (CAN: $13.95) (CAN: $13.95)
(CAN: $13.95) Watson-Guptill
ALSO AvAiLABLe
FrOm Lee J. AmeS:
Draw 50 Airplanes, Aircrafts, and Spacecraft • 978-0-385-23629-4 • $8.95 (Can: $12.95)
Draw 50 Aliens • 978-0-385-49145-7 • $8.95 (Can: $13.95)
Draw 50 Animal ‘toons • 978-0-7679-0544-2 • $8.95 (Can: $13.95)
Draw 50 Athletes • 978-0-385-24638-5 • $9.99 (Can: $12.99)
Draw 50 Baby Animals • 978-0-7679-1284-6 • $8.95 (Can: $13.95)
Draw 50 Beasties • 978-0-385-26767-0 • $9.99 (Can: $12.99)
Draw 50 Birds • 978-0-385-47163-3 • $8.95 (Can: $13.95)
Draw 50 Boats, Ships, trucks, and trains • 978-0-385-23630-0 • $8.95 (Can: $13.95)
Draw 50 Buildings and Other Structures • 978-0-385-41777-8 • $9.99 (Can: $12.99)
Draw 50 cars, trucks and motocycles • 978-0-385-24639-2 • $8.95 (Can: $13.95)
Draw 50 cats • 978-0-385-24640-8 • $8.95 (Can: $13.95)
Draw 50 creepy crawlies • 978-0-385-42449-3 • $9.99 (Can: $12.99)
Draw 50 endangered Animals • 978-0-385-46985-2 • $8.95 (Can: $13.95)
Draw 50 Famous Faces • 978-0-385-23432-0 • $8.95 (Can: $13.95)
Draw 50 Flowers, trees, and Other Plants • 978-0-385-47150-3 • $8.95 (Can: $13.95)
Draw 50 holiday Decorations • 978-0-385-26770-0 • $8.95 (Can: $13.95)
Draw 50 magical creatures • 978-0-7679-2800-7 • $8.99 (Can: $11.99)
Draw 50 People • 978-0-385-41194-3 • $9.99 (Can: $12.99)
Draw 50 People from the Bible • 978-0-385-47162-6 • $8.95 (Can: $11.95)
Draw 50 Princesses • 978-0-7679-2798-7 • $8.95 (Can: $9.99)
Draw 50 Sharks, Whales, and Other Sea creatures • 978-0-385-26768-7 • $8.95 (Can: $13.95)
Draw 50 vehicles • 978-0-385-14154-3 • $9.99 (Can: $12.99)
the Draw 50 Way • 978-0-7679-2076-6 • $9.99 (Can: $10.99)
frontlist
Jane-a-Day: 5-Year Journal ................... 38
An Abundance of Blessings:
52 Meditations to Illuminate
Your Life .............................................. 40
Sibley Backyard
Birding Flashcards ................................ 41
Sexploration:
52 Erotic Adventures ............................. 43
Life Is Meals Journal:
An Album for Epicures ........................ 44
Life Is Wine: An Album
for Oenophiles ...................................... 45
backlist
Decks ............................................... 46-48
Gift Books and
Interactive Books ............................. 49-54
Pocket Sudoku ....................................... 54
IOU Booklets ......................................... 55
Mini Journals ......................................... 56
Pop-Up Notecards ........................... 56-57
Stationery Collections ...................... 58-63
Things May Change,
but Jane Austen Is Timeless
JAnE-A-DAy: 5-yEAr JOurnAL

With 365 Witticisms by Jane Austen
Let the wit and wisdom of Jane Austen guide you through a
charming five-year journal. Take a few moments to reflect
upon a quote from one of Jane’s classic works or personal
letters that is provided for each day of the year. Add your own
brief thoughts, and as the years pass you’ll notice how your
entries evolve alongside the timeless witticisms of Ms. Austen.
The Jane-a-Day journal makes a wonderful gift for birthdays,
Mother’s Day, and graduations—and, of course, for any Jane
Austen fan.
Guided journal, hardcover,
ribbon marker, lie-flat binding
368 pages, 4 x 6 in.
978-0-307-95171-7
$16.99 (Canada: $18.99)
november 8, 2011
JAnE AuStEn PuzzLE JAnE AuStEn JOurnAL

978-0-307-45383-9 978-0-307-35239-2
$14.95 (Canada: $17.50) $10.95 (Canada: $13.95)
38 Potter s ty le • S pring 2012

OTHER FIvE-YEAR JOURNALS
thE hAPPInESS PrOJECt OnE-SEntEnCE JOurnAL

A Five-year record
By Gretchen Rubin
In her bestselling book The Happiness Project, Gretchen Rubin discovers
the pleasure of writing just one sentence every day. The Happiness Project
One-Sentence Journal helps you make a fascinating and revealing time capsule
of the next five years of your life. Simply turn to today’s date, reflect on the
quote at the top of the page, and jot down just one sentence (perhaps about
something good that happened that day). This daily ritual is highly doable,
and as the years go by you can see how your entries evolve. The journal can
be started on any day of the year but it makes a terrific gift for New Year’s or
birthdays.
Guided journal, hardcover, ribbon marker, lie-flat binding
978-0-307-88857-0
$16.99 (Canada: $16.99)
november 1, 2011
Q&A A DAy
DA
5-year Journal
Do you ever stop to wonder how you got here? The Q&A
a Day Journal shows you what was going through your
head each day—for five years of your life. Simply turn to
today’s date, answer the question at the top of the page, and
when you finish the journal, start over. As you return to
the daily questions again over the years, you’ll notice how
your answers change (or don’t)! With questions that are
sometimes provocative, occasionally quirky, and inevitably
interesting, this classically designed journal is the perfect gift
for anyone embarking on a new phase of life.
Guided journal, gilded-edge pages,
hardcover, lie-flat binding
978-0-307-71977-5
$16.99 (Canada: $18.99)
Potter s ty le • S pring 2012 39

Blessings for Peaceful Contemplation
An ABunDAnCE OF BLESSInGS:
52 MEDItAtIOnS tO ILLuMInAtE yOur LIFE
By John O’Donohue
Based on the book To Bless the Space Between Us by
John O’Donohue, An Abundance of Blessings features
52 exquisitely written invocations for the everyday and
exceptional moments in life. There are blessings for
morning, bedtime, home, travel, meals, times of conflict,
and times of celebration. Each is powerful in its simplicity
and perfectly suited to those moments when we yearn to
stop, reflect, or gain perspective. Ideal for the desktop, the
box opens with a hinged lid to reveal a frame in which an
individual card can be displayed. Makes an inspiring gift
for a milestone event such as graduation, first Communion,
or baptism.
new 52-card deck format with
magnetic hinged lid and frame insert
52 cards, 41/ 2 x 61/ 8 in.
978-0-307-95232-5
$14.99 (Canada: $16.99)
March 13, 2012
COvER OPENS TO REvEAL

DESkTOP FRAME!

Get to Know Your Backyard Birds
SIBLEy BACkyArD BIrDInG FLAShCArDS

SIBLE
100 Common Birds of Eastern and Western north America
By David Allen Sibley
The bestselling Sibley Field Guide to Birds is transformed into
100 easy-to-reference cards housed in a handsome pull-drawer
gift box. Each card shows a beautifully colored illustration
of a particular bird while the other side provides the species
name, salient identification points, information about
habitat and voice, and a migratory range map. The cards are
divided into one stack of 50 common Western or Eastern
North American birds, and one stack of 50 birds distributed
across the continent. The package is perfect for beginning or
backyard birders, and it simply makes a lovely gift for
anyone who’s enchanted by the beauty and variety of the
avian world.
100 cards, 2 side-by-side
stacks in pull-drawer box
4 3 / 8 x 57/ 8 in.
978-0-307-88897-6
$14.99 (Canada: $16.99)
February 7, 2012
BIrDS OF A FEAthEr
trOut nOtE CArDS nOtE CArDS
By James Prosek
978-0-307-33902-7
978-0-307-38288-7 $12.00 (Canada: $16.00)
$12.00 (Canada: $15.00)

nAuGhty Or nICE DECk
100 Sex tips
treat him Good…or Very, Very Bad
By Olivia St. Claire
This bedside box of 100 sexy tips is the ultimate gift that keeps on
giving. Inside the pull-drawer box are two stacks of cards: the “nice”
half is filled with 50 ideas for having a fun romantic romp, while the
“naughty” half suggests just as many ways to walk on the wild side. Let
your lover pick a card, or surprise him by alternating roles for yourself.
Whatever mood you’re in, Naughty or Nice is sure to add some spice!
100 cards, 2 side-by-side
stacks in pull-drawer box
57/8 x 4 5/8 in.
978-0-307-88899-0
$14.99 (Canada: $16.99)
October 11, 2011
MORE EROTICA SEx ChECkS

60 Checks for Maintaining
Balance in the Bedroom
978-0-307-45052-4
$9.95 (Canada: $11.95)
BEDrOOM BuCkS
Legal tender for Lovers
978-0-307-58739-8
$9.99 (Canada: $12.99)
LIGht My FIrE
69 Sexy requests
978-0-307-71980-5
$9.99 (Canada: $10.99)

Prepare for Takeoff!
SExPLOrAtIOn: 52 ErOtIC ADVEnturES

In the mood for a romantic getaway? Why
wait? With these tear-out boarding passes
at hand, a world of erotic adventure—with
side trips to the wildest erogenous zones—
is in store for any night of the year. Hop
aboard the next flight to Sin City, the Big
Easy, or the Land Down Under—where
double entendres abound and the preflight
pat-down never looked so inviting.
novelty ticket book with tear-out flight tickets
52 tickets, 6 1/ 4 x 3 1/ 8 in.
978-0-307-88923-2
$9.99 (Canada: $10.99)
January 3, 2012

Savor Your Most Memorable Meals
LIFE IS MEALS JOurnAL: An ALBuM FOr EPICurES

By James and Kay Salter
Inspired by James and Kay Salter’s cherished Life Is
Meals: A Food Lover’s Book of Days, this journal is
the perfect way to preserve memories of those most
wondrous of life’s pleasures: good meals. Peppered
with the Salters’ erudite quotes and facts about all
things edible, the album offers ample space to attach
matchbook covers, favorite menus, bar napkins, and
other memorabilia.
hardcover keepsake journal;
blank writing pages with quotes
96 pages, 5¼ x 8 in
978-0-307-95269-1
$12.99 (Canada: $14.99)
April 3, 2012
MORE GIFTS FOR FOOD LOvERS
WhAt I AtE ChEESE DECk tAPAS DECk

978-1-4000-4996-7 By Max McCalman By José Andrés with
$8.00 (Canada: $12.00) and David Gibbons Richard Wolffe
978-0-307-38179-8 978-0-307-39361-6
$14.95 (Canada: $21.00) $14.95 (Canada: $21.00)

The Perfect Accompaniment
for Every Wine Lover
LIFE IS WInE: An ALBuM FOr OEnOPhILES
By Graham Harding
Pairing nicely with Life Is Meals Journal, Life Is Wine: An
Album for Oenophiles is the ideal place to rate favorite wines,
record tasting notes, and attach wine labels. Designed to
resemble the cover of a wine menu, this keepsake album
also features a wealth of facts and opinions, observations
and insights from A Wine Miscellany by Graham Harding. It
makes a great gift for the oenophile in anyone’s life.
hardcover keepsake journal;
blank writing pages with quotes
96 pages, 51/ 4 x 8 in
978-0-307-95231-8
$12.99 (Canada: $14.99)
April 3, 2012
MORE GIFTS FOR WINE LOvERS
DrInk ME: VInO JOurnAL WhAt I tAStED WInE tAStInG unCOrkED

25 WInE BOttLE GIFt tAGS 978-0-307-59132-6 (rASPBErry) By Michael Schuster
978-0-307-88691-0 $12.99 (Canada: $14.99) 978-0-307-40724-5 978-0-307-71861-7
$9.99 (Canada $10.99) $8.00 (Canada: $10.00) $14.99 (Canada: $16.99)
June 14, 2011

DECKS HUMOR AND GAMES (Unless indicated otherwise): 41/2 x 61/8 in., 50 to 55 cards
stuff WHite people like HypertHeticals tHe zombie survival guide deck tHe box of general ignorance
(to talk about) By Chuck Klosterman By Max Brooks By John Lloyd
By Christian Lander 978-0-307-58792-3 100 cards, 41/8 x 55/8 in. and John Mitchinson
978-0-307-95274-5 $14.99 (Canada: $17.99) 978-0-307-40645-3 100 tabbed cards
$14.99 (Canada: $16.99) $13.95 (Canada: $15.95) 978-0-307-45144-6
$16.95 (NCR)
box of beasties lit Wit deck Hue are u? a deck

By John Lloyd By Richard Lederer By Dewey Sadka
and John Mitchinson 100 tabbed cards 66 tabbed cards
100 tabbed cards 978-0-307-46536-8 978-0-307-35242-2
978-0-307-46034-9 $16.99 (Canada: $21.99) $16.95 (Canada: $19.95)
$16.99 (NCR)
SELF-IMPROVEMENT
new!
an abundance of blessings cHange your brain, cHange your brain, Jillian micHaels
By John O’Donohue cHange your body deck cHange your life deck Hot bod in a box
978-0-307-95232-5 By Daniel G. Amen, M.D. By Daniel G. Amen, M.D. By Jillian Michaels
$14.99 (Canada: $16.99) 978-0-307-72072-6 978-0-307-46457-6 978-0-307-45051-7
March 13, 2012 $14.99 (Canada: $16.99) $14.99 (Canada: $18.99) $14.95 (Canada: $17.50)
emotional repair kit zen golf deck

By Judith Orloff, M.D. By Dr. Joseph Parent
978-0-307-58741-1 978-0-307-59056-5
$14.99 (Canada: $18.99) $14.99 (Canada: $17.99)
46 Potter S ty le • S pring 2012

FOOD AND SPIRITS
DECKS
Wine tasting uncorked cHeese deck Hot toddies deck tapas deck
By Michael Schuster By Max McCalman By Christopher B. O’Hara By José Andrés with
978-0-307-71861-7 and David Gibbons 978-0-307-58924-8 Richard Wolffe
$14.99 (Canada: $16.99) 978-0-307-38179-8 $14.95 (Canada: $18.95) 978-0-307-39361-6
$14.95 (Canada: $21.00) $14.95 (Canada: $21.00)
bruncH! deck racHael ray make your

By Gale Gand oWn take-out deck
978-0-307-88637-8 By Rachael Ray
$14.95 (Canada: $16.99) 41/2 x 6 in.
978-0-307-46035-6
$14.99 (Canada: $18.99)
PARENTS AND CHILDREN
your baby’s first year deck baby smarts deck good old-fasHioned fun deck
By the American Academy By Linda Acredolo, Ph.D., By Eleo Gordon and Tony Lacey
of Pediatrics and Susan Goodwyn, Ph.D. 978-0-307-72086-3
978-0-307-88639-2 978-0-307-71862-4 $14.99 (Canada: $16.99)
$14.99 (Canada: $16.99) $14.99 (Canada: $16.99)
Potter S ty le • S pring 2012 47

DECKS SEX AND RELATIONSHIPS (Unless indicated otherwise): 41/2 x 61/8 in., 50 to 55 cards
naugHty or nice deck tHe knot Wedding land your man

By Olivia St. Claire planner in a box By Janine Driver with
By Carley Roney and Mariska van Aalst
100 cards, 2 side-by-side the editors of The Knot
stacks in pull-drawer box 978-0-307-71863-1
978-0-307-71860-0 $14.99 (Canada: $16.99)
5 /8 x 4 /8 in.
7 5
$14.99 (Canada: $16.99)
978-0-307-88899-0
$14.99 (Canada: $16.99)
October 11, 2011
REFERENCE AND RECREATION

new!
sibley backyard puppyHood deck cesar’s Way deck p. allen smitH’s

birding flasHcards By Cesar Millan By Cesar Millan container gardens deck
By David Sibley with Melissa Jo Peltier with Melissa Jo Peltier By P. Allen Smith
100 cards, 2 side-by-side 978-0-307-46348-7 978-0-307-39632-7 978-0-307-46056-1
stacks in pull-drawer box $14.99 (Canada: $18.99) $14.95 (Canada: $16.95) $14.99 (Canada: $18.99)
43/8 x 57/8 in.

978-0-307-88897-6
$14.99 (Canada: $16.99)
February 7, 2012
eco-clean deck toe-up socks in a box

By Annie Berthold-Bond By Wendy D. Johnson
978-0-307-59161-6 978-0-307-72039-9
$14.99 (Canada: $18.99) $14.99 (Canada: $16.99)

HUMOR
desperate cupcakes
By Anita Dyette
Sure, cupcakes are sweet when they’re all dolled up for birthday
parties, but what happens when the wrapper comes off? This
deliciously funny book gives you a behind-the-scenes look at the
wild and tawdry lives of desperate cupcakes. Follow the cupcakes
to the dark side as they experience sugar rushes and crashes,
succumb to snack attacks, and engage in ill-advised activities
(like riding with the Hells Angel Food Cakes).
GiFt BOOKS aND iNtERaCtivE BOOKS

80 pages, 61/2 x 61/2 in., hardcover
978-0-307-71852-5
$12.99 (Canada: $14.99)
senseless sensibilities lit libs: mash-up a classic! do-it-yourself tHerapy

create your own By Wright N. Poorly Head games for a rainy day
austen-tatious mash-up! Novelty book, paperback with flaps,
Interactive book, paperback,
Interactive book, paperback, perfect bound. concealed wire-o, includes sticker
perfect bound. sheets, perforated postcards, coupons,
96 pages, 51/4 x 8 in.
978-0-307-59090-9 and activities, full-color illustrations
96 pages, 51/4 x 8 in.
978-0-307-88642-2 $9.99 (Canada: $11.99) throughout.
$9.99 (Canada: $10.99) 128 pages, 61/4 x 83/8 in.
June 28, 2011 978-0-307-71853-2
$16.99 (Canada: $18.99)
tHe emergency gift book today i Will nourisH my inner martyr if tHis sign’s a’ Hangin’
more than 100 instant desktop affirmations for cynics don’t come a’ bangin’
gifts to the rescue! By Sarah Wells and Ann Thornhill 36 Ways to say do not disturb
Novelty book, hardcover, Desktop easel book, paperback, concealed Novelty book, 36 removable
concealed wire-o, includes wire-o, full-color illustrations throughout. die-cut door signs, full-color
sticker sheets, perforated gift-card 128 pages, 41/2 x 61/2 in. illustrations throughout.
holders, coupons, and activities, 978-0-307-72003-0 41/2 x 8 in.
full-color illustrations throughout. $12.99 (Canada: $14.99) 978-0-307-59088-6
128 pages, 61/4 x 83/8 in. $12.99 (Canada: $14.99)
978-0-307-45053-1
$16.99 (Canada: $21.99)

GiFt BOOKS aND iNtERaCtivE BOOKS SELF-EXPRESSION/SELF-IMPROVEMENT
tHe Happiness proJect Q&a a day 5-year Journal tHe passionate traveler Journal memorandom
one-sentence Journal Guided journal, hardcover, By Frances Mayes a Journal for lists, memories, and miscellany
a five-year record Journal with quotes, hardcover with Guided journal, hardcover,
By Gretchen Rubin
gilded-edge pages, lie-flat binding.
removable half-jacket, lie-flat binding. lie-flat binding.
978-0-307-71977-5 160 pages, 51/2 x 7 in. 96 pages, 61/2 x 8 in.
ribbon marker, lie-flat binding. $16.99 (Canada: $18.99) 978-0-307-72088-7 978-0-307-58744-2
368 pages, 4 x 6 in. $12.99 (Canada: $14.99) $12.99 (Canada: $14.99)
978-0-307-88857-0
$16.99 (Canada: $16.99)
November 1, 2011
tHe manga artist’s Workbook: cHibis tHe manga artist’s Workbook tHe doodle diary finding your oWn nortH star Journal
easy-to-follow lessons for drawing easy-to-follow lessons for creating With a dictionary for deciphering By Martha Beck
super-cute characters your own characters the meaning of your doodles Guided journal with content,
By Christopher Hart By Christopher Hart By Nancy S. Nelson
paperback, concealed wire-o.
Guided journal, paperback, Guided journal, paperback, Guided journal with content,
140 pages, 7 x 83/4 in.
concealed wire-o, includes tracing concealed wire-o, includes tracing paperback, concealed wire-o. 978-0-307-46198-8
and drawing paper. and drawing paper. 160 pages, 6 x 7 1/4 in. $14.99 (Canada: $18.99)
160 pages, 6 x 71/4 in. 160 pages, 6 x 71/4 in. 978-0-307-39551-1
978-0-307-72004-7 978-0-307-46270-1 $12.95 (Canada: $14.95)
$15.99 (Canada: $17.99) $15.99 (Canada: $19.99)

SELF-EXPRESSION/SELF-IMPROVEMENT

nature Walk Journal cesar’s Way Journal
Journal with content, hardcover, a resource and record book for dog owners
lie-flat binding, 2-color illustrations By Cesar Millan
throughout. Guided journal with content,
160 pages, 51/2 x 7 in.
hardcover, elastic closure, concealed
978-0-307-59091-6 wire-o, includes 3 pocket dividers.
$12.99 (Canada: $14.99) 128 pages, 63/8 x 81/4 in.
978-0-307-39631-0
$15.95 (Canada: $18.95)
FAMILY & PARENTING
tHe bride-to-be book tHe belly book my baby book tHe big sibling book
a Journal of memories from a nine-month Journal for a keepsake Journal for baby’s first year baby’s first year according to me
the proposal to “i do” you and your growing belly By Amy Krouse Rosenthal By Amy Krouse Rosenthal
By Amy Krouse Rosenthal By Amy Krouse Rosenthal Guided journal, hardcover, Guided journal, hardcover, concealed
Guided journal, hardcover, concealed Guided journal, hardcover, concealed wire-o. wire-o, includes sticker sheets and
wire-o, includes 8 bound-in envelopes. concealed wire-o. 96 pages, 8 x 9 in. 1 bound-in keepsake envelope.
96 pages, 8 x 9 in. 96 pages, 8 x 9 in. 978-0-307-46542-9 96 pages, 8 x 9 in.
978-0-307-88798-6 978-0-307-33618-7 $16.99 (Canada: $21.99) 978-0-307-46197-1
$16.99 (Canada: $18.99) $16.99 (Canada: $18.99) $16.99 (Canada: $21.99)
December 20, 2011

GiFt BOOKS aND iNtERaCtivE BOOKS FAMILY & PARENTING
tHe grandparent book your birtHday book scHool days

a keepsake Journal By Amy Krouse Rosenthal Guided journal, hardcover,
By Amy Krouse Rosenthal
Guided journal, hardcover, elastic concealed wire-o, includes 13
Guided journal, hardcover, closure, concealed wire-o, includes bound-in keepsake envelopes,
concealed wire-o. 16 bound-in keepsake envelopes. full-color illustrations throughout.
96 pages, 8 x 9 in. 104 pages, 8 x 93/4 in. 58 pages, 8 x 93/4 in.
978-0-307-45310-5 978-0-307-34230-0 978-0-307-59092-3
bookWorm Journal mom’s five-second memory Journal Words to remember

Guided journal, paperback with Guided journal, hardcover, By Amy Krouse Rosenthal
flaps, concealed wire-o. lie-flat binding. Journal with quotes, padded
112 pages, 61/4 x 83/8 in. 140 pages, 41/2 x 51/2 in. hardcover, lie-flat binding, full-color
978-0-307-40826-6 978-0-307-71979-9 illustrations throughout.
$12.99 (Canada: $14.99) $10.00 (Canada: $11.00) 80 pages, 7 x 7 in.
978-0-307-39571-9
$15.95 (Canada: $18.95)

FAMILY & PARENTING

tootH fairy tales baby’s first year Happy baby, HealtHy mom
Guided journal, hardcover By Lydia Ricci pregnancy Journal
Guided journal, padded hardcover, By Robert A. Greene, M.D.,
with a pocket insert on cover,
includes 12 accordion-folded pages and Laurie Tarkan
lie-flat binding.
and sticker sheets, full-color Guided journal, hardcover, elastic
72 pages, 6 x 6 in.
illustrations throughout. closure, concealed wire-o.
978-0-307-59094-7
$12.99 (Canada: $15.99) 81/4 x 81/4 in. 212 pages, 63/8 x 81/4 in.
978-0-307-40814-3 978-0-307-38221-4
$19.95 (Canada: $22.95) $18.95 (Canada: $24.95)
tHe nine pregnancy countdoWn Journal

By Kelly Sopp and David Sopp
concealed wire-o.
128 pages, 41/4 x 81/4 in.
978-0-307-88641-5
$16.99 (Canada: $18.99)
august 16, 2011

WINE AND FOOD
new! new!
life is Wine life is meals drink me:

By Graham Harding By James and Kay Salter 25 Wine bottle gift tags
Guided journal with quotes, Blank journal with quotes, hardcover, Novelty book, 25 removable
hardcover, elastic closure, elastic closure, album bound die-cut gift tags for wine bottles,
album bound full-color illustrations throughout.
96 pages, 51/ 4 x 8 in.
96 pages, 51/ 4 x 8 in. 978-0-307-95269-1 25 pages, 31/4 x 8 in.
978-0-307-95231-8 $12.99 (Canada: $14.99) 978-0-307-88691-0
$12.99 (Canada: $14.99) april 3, 2012 $9.99 (Canada $10.99)
april 3, 2012 June 14, 2011
vino Journal Wine Journal

Guided journal with content, By Lynn Vaughan
paperback, concealed wire-o. Guided journal, hardcover, elastic
160 pages, 51/2 x 7 in. closure, concealed wire-o.
978-0-307-59132-6 128 pages, 8 x 5 in.
$12.99 (Canada: $14.99) 978-0-307-33892-1
$14.95 (Canada: $21.00)
Pocket Sudoku Specs • 81⁄4 x 45⁄8 in. • 3 pads shrink-wrapped side by side • 64 sheets each
POCKEt SUDOKU
more pocket sudoku mini note pads expert pocket sudoku mini note pads pocket sudoku mini note pads
978-0-307-38257-3 978-0-307-38256-6 978-0-307-34693-3

new!
scHolar dollars
sexploration: 52 erotic adventures
60 rewards for a superstar student
52 perforated sheets in a ticket book format
60 checks (30 for academic achievement,
61/ 4 x 31/ 8 in.
30 for extra-curricular achievement)
978-0-307-88923-2
61/4 x 31/8 in.
$9.99 (Canada: $10.99)
978-0-307-88640-8
January 3, 2012
$9.99 (Canada: $10.99)
July 12, 2011
ligHt my fire
69 sexy requests
138 pages, 41/2 x 37/8 in.
neW baby sanity cHecks
978-0-307-71980-5
survive parenthood by keeping a steady balance
$9.99 (Canada: $10.99)
By Kelly Sopp and David Sopp
60 checks (30 UOME for Moms, 30 UOME for Dads)
61/4 x 31/8 in.
978-0-307-88638-5
$9.99 (Canada: $10.99)
bedroom bucks
legal tender for lovers mommy money
60 bills (30 IOU, 30 UOME) 60 We o.u. checks from your family
61/4 x 31/8 in. 60 checks (30 Hubby UOME, 30 Kiddy UOME)
978-0-307-58739-8 61/4 x 31/8 in.
$9.99 (Canada: $12.99) 978-0-307-45308-2
iOU BOOKLEtS
$9.99 (Canada: $12.99)
sex cHecks karma cHecks

60 checks for maintaining balance 60 checks to keep the World in balance
in the bedroom By Amy Krouse Rosenthal
60 checks (30 IOU, 30 UOME) 60 checks (30 Good, 30 Bad)
61/4 x 31/8 in. 61/4 x 31/8 in.
978-0-307-45052-4 978-0-307-34233-1
$9.95 (Canada: $11.95) $9.99 (Canada: $10.99)

MiNi JOURNaLS Mini Journal Specs • 41/16 x 51/8 in. • 128 pages • elastic band closure
WHat i read WHat i read (red) WHere i Went WHat i ate (teal)
978-1-4000-4998-1 978-0-307-40723-8 (dark blue) 978-0-307-40721-4
$8.00 (Canada: $12.00) $8.00 (Canada: $10.00) 978-0-307-40725-2 $8.00 (Canada: $10.00)
$8.00 (Canada: $10.00)
WHat i tasted WHat i tasted my favorite restaurants my favorite books

a Wine lover’s Journal (raspberry) 978-0-307-34225-6 978-0-307-33633-0
978-1-4000-5184-7 978-0-307-40724-5 $8.00 (Canada: $11.00) $8.00 (Canada: $12.00)
$8.00 (Canada: $12.00) $8.00 (Canada: $10.00)
Pop-Up Note Card Specs • 63⁄8 x 63⁄4 in. • 8 note cards • 1 pop-up design, 2 each of 4 different color combinations • $18.95 (Canada: $22.00)
pop-up pop-up
POP-UP NOtE CaRDS
note cards (tWister) note cards

By David A. Carter (dots & spots)
978-0-307-40822-8 By David A. Carter
978-0-307-40823-5

pop-up pop-up
note cards note cards
(clicker) (Wave)
By David A. Carter By David A. Carter
978-0-307-40637-8 978-0-307-40638-5
POP-UP NOtE CaRDS

pop-up pop-up
(curlycue) (blossoms)
978-0-307-40640-8 978-0-307-40641-5
POP-UP NOtE CaRDS

pop-up pop-up
(paisley pop) (kaboom)
978-0-307-40904-1 978-0-307-40905-8

JANE AUSTEN COLLECTION
new!
Jane austen puzzle

500 pieces, 6 1/2 x 8 in.
Jane-a-day five year Journal: 978-0-307-45383-9
WitH 365 Witticisms by Jane austen $14.95 (Canada: $17.50)
Guided journal with quotes,
hardcover, gilded-edge pages,
ribbon marker, lie-flat binding
978-0-307-95171-7
$16.99 (Canada: $18.99)
November 8th, 2011
StatiONERY COLLECtiONS
Jane austen Journal Jane austen mini Journal Jane austen address book Jane austen birtHday book Jane austen pocket pads
Blank journal with quotes, flexi Blank journal with quotes, Tabbed pages with quotes, Guided journal, hardcover, Set of 4 different blank pads wrapped
cover, elastic closure, lie-flat hardcover, elastic closure, hardcover, elastic closure, lie-flat binding in a bellyband, shrink-wrapped
binding lie-flat binding lie-flat binding
140 pages, 43/4 x 53/4 in. 72 pages each, 31/2 x 51/8 in.
160 pages, 5 x 7 in. 128 pages, 41/16 x 51/8 in. 128 pages, 41/16 x 51/8 in. 978-0-307-71981-2 978-0-307-45145-3
978-0-307-35239-2 978-0-307-58743-5 978-0-307-35238-5 $9.99 (Canada: $10.99) $9.95 (Canada: $11.95)
Jane austen note cards—

pride and preJudice
16 cards (blank inside), 4 images
repeating 4 times, 17 envelopes
4 x 51/2 in.
978-0-307-58742-8
$12.00 (Canada: $15.00)
Jane austen note cards—

sense and sensibility
4 x 51/2 in.
978-0-307-58785-5
$12.00 (Canada: $15.00)
Jane austen note cards

4 x 51/2 in.
978-0-307-35237-8
$12.00 (Canada: $15.00)

ALICE & OZ COLLECTIONS by Linda Sunshine
alice mini Journal cHesHire cat mini Journal

Blank journal with quotes, Blank journal with quotes,
all tHings alice adventures in Wonderland hardcover, elastic closure, hardcover, elastic closure,
Wire-o Journal dream Journal lie-flat binding lie-flat binding
Blank journal with quotes, Blank journal with quotes, 128 pages, 41/16 x 51/8 in. 128 pages, 4 x 51/8 in.
hardcover, wire-o binding elastic closure 978-1-4000-8174-5 978-1-4000-8177-6
160 pages, 51/2 x 7 in., $8.00 (Canada: $12.00) $8.00 (Canada: $12.00)
978-1-4000-5387-2 978-0-307-35261-3
$10.95 (Canada: $15.95) $12.95 (Canada: $16.00)
all tHings alice small note cards
16 cards (blank inside),
4 images repeating 4 times, 17 envelopes
51/2 x 75/8 in.
978-0-307-23634-0
all tHings alice $15.00 (Canada: $21.00)
die-cut note cards
16 cards, 4 images, 17 envelopes
51/2 x 75/8 in.
978-0-307-23634-0
$15.00 (Canada: $21.00)
alice in Wonderland note card book

By Linda Sunshine
24 cards (blank inside), 8 images repeating 3 times, 24 envelopes
51/4 x 63/8 in.
978-0-307-45045-6
$16.95 (Canada: $18.95)
alice in Wonderland puzzle

Wizard of oz puzzle
500 pieces, 6 ½ x 8 in
500 pieces, 6 ½ x 8 in. 978-0-307-45050-0
978-0-307-45088-3 $14.95 (Canada: $16.95)
$14.95 (Canada: $16.95)

LITERARY COLLECTIONS
antiQuarian note card book antiQuarian pocket pads

antiQuarian bookplates
24 cards (blank inside), Set of 4 different blank pads
15 sheets of labels (over 90 8 images repeating 3 times, wrapped in a bellyband,
stickers per box) 24 envelopes shrink-wrapped
61/4 x 73/8 in. 51/4 x 63/8 in. 72 pages each, 31/2 x 51/8 in.
978-0-307-46538-2 978-0-307-46540-5 978-0-307-46541-2
my bibliofile reading Journal edgar allan poe edgar allan poe

a reading Journal for booklovers flexi Journal mini Journal
Guided journal with content,
Guided journal with content, hardcover, lie-flat binding Blank journal with quotes, Blank journal with
hardcover, lie-flat binding flexi cover, lie-flat binding quoutes, hardcover, elastic
160 pages, 51/2 x 7 in.
closure, lie-flat binding
160 pages, 51/2 x 7 in. 978-0-307-59166-1 160 pages, 51/2 x 7 in.
978-0-307-46537-5 $12.99 (Canada: $15.99) 978-0-307-46266-4 128 pages, 41/16 x 51/8 in.
$12.99 (Canada: $15.99) $12.99 (Canada: $15.99) 978-0-307-46265-7
$8.00 (Canada: $10.00)
typograpHica! pocket pads WHo i knoW address book typograpHica typograpHica

flexi Journal mini Journal
Set of 4 different blank pads wrapped Tabbed pages with quotes,
in a bellyband, shrink-wrapped hardcover, elastic closure, Blank journal, hardcover, Blank journal, hardcover,
lie-flat binding lie-flat binding elastic closure, lie-flat
72 pages each, 31/2 x 51/8 in.
binding
978-0-307-46264-0 160 pages, 41/16 x 51/8 in. 160 pages, 51/2 x 7 in.
$9.99 (Canada: $12.99) 978-0-307-33893-8 978-0-307-46267-1 128 pages, 41/16 x 51/8 in.
$8.00 (Canada: $11.00) $12.99 (Canada: $15.99) 978-0-307-46268-8
$8.00 (Canada: $10.00)

STICK COLLECTION by Jeffrey Metzner
great moments in art

my museum Journal
Guided journal with quotes,
hardcover, elastic closure,
lie-flat binding
978-0-307-33897-6
$8.00 (Canada: $11.00)
stick masterpieces JigsaW puzzle

500 pieces
61/2 x 8 in.
978-0-307-88671-2
$14.99 (Canada: $16.99)
great moments stick masterpieces great moments great moments in

in film note cards note cards in art note cards literature note cards
16 cards (blank inside), 4 images 16 cards (blank inside), 4 images 16 cards (blank inside), 4 images 16 cards (blank inside), 4 images
repeating 4 times, 17 envelopes repeating 4 times, 17 envelopes repeating 4 times, 17 envelopes repeating 4 times, 17 envelopes
4 x 51/2 in. 4 x 51/2 in. 4 x 51/2 in. 4 x 51/2 in.
978-0-307-46058-5 978-0-307-71864-8 978-0-307-33898-3 978-0-307-59089-3
$12.00 (Canada: $15.00) $12.00 (Canada: $14.00) $12.00 (Canada: $16.00) $12.00 (Canada: $14.00)
ZOMBIE SURVIVAL GUIDE COLLECTION by Max Brooks
zombie survival zombie survival notes

guide Journal mini Journal
With an animated
Blank journal with
(lenticular) cover!
quotes, hardcover, elastic
Blank journal, hardcover closure, lie-flat binding
(lenticular), lie-flat binding
128 pages, 41/16 x 51/8 in.
160 pages, 51/2 x 7 in. 978-0-307-40639-2
978-0-307-95230-1 $8.00 (Canada: $10.00)
$12.99 (Canada: $14.99) zombie survival mini note pads
September 27, 2011
3 pads shrink-wrapped side by side, 64 sheets each
81/4 x 45/8 in.
978-0-307-40644-6
$6.95 (Canada: $7.95)
CAT YOGA COLLECTION by Rick Tillotson

cat yoga mini Journal cat yoga postcards
Blank journal with quotes, 32 postcards, 2 each of
hardcover, elastic closure, 16 designs
lie-flat binding
37/8 x 53/4 in.
128 pages, 41/16 x 51/8 in. 978-0-307-39542-9
978-0-307-39540-5 $9.99 (Canada: $10.99)
$8.00 (Canada: $11.00)
cat yoga mini note pads

3 pads shrink-wrapped side
by side, 64 sheets each
81/4 x 45/8 in.
978-0-307-39541-2
$6.95 (Canada: $8.95)

DYLAN’S CANDY BAR COLLECTION by Dylan Lauren
dylan’s candy bar Journal dylan’s candy bar pocket pads

Blank journal, hardcover, Set of 4 different blank pads wrapped
lie-flat binding in a bellyband, shrink-wrapped
160 pages, 51/2 x 7 in. 72 pages each, 31/2 x 51/8 in.
978-0-307-71854-9 978-0-307-71857-0
$12.99 (Canada: $14.99) $9.99 (Canada: $10.99)
dylan’s candy bar

note cards
4 images repeating
4 times, 17 envelopes
4 x 51/2 in.
978-0-307-71855-6
$12.00 (Canada: $13.00)
SWEET TREATS COLLECTION

desperate cupcakes
note cards
By Anita Dyette
4 images repeating
47/8 x 63/8 in.
978-0-307-72006-1
$12.99 (Canada: $14.99)
cupcake deligHts
note cards
4 images repeating
-
4 x 51/2 in.
978-0-307-35234-7
$12.00 (Canada: $15.00)
double Happiness fortune

cookie note cards
-
4 images repeating
4 x 51/2 in.
978-0-307-71978-2
$12.00 (Canada: $13.00)

BAREFOOT CONTESSA COLLECTION by Ina Garten
Barefoot in Paris
travel journal
ina garten’s barefoot contessa
farm stand note cards
4 x 51/2 in.
978-1-4000-4583-9
$12.00 (Canada: $18.00)
barefoot contessa recipe Journal barefoot in paris ina garten’s

By Ina Garten travel Journal barefoot contessa
Blank journal, hardcover, deluxe recipe Journal
Guided journal with an index to 6
elastic closure Blank journal, hardcover,
of the Barefoot Contessa backlist
books, hardcover, concealed wire-o, 160 pages, 5 x 7 in. concealed wire-o, elastic closure
includes 6 pocket dividers 978-1-4000-5393-3 160 pages, 6 x 8 in.
$10.95 (Canada: $15.95) 978-1-4000-4988-2 ina garten’s barefoot contessa
160 pages, 63/8 x 81/4 in. sWeet expressions small note cards
$13.95 (Canada: $21.00)
978-0-307-71697-2 16 cards (blank inside), 4 images
$15.99 (Canada: $19.99) repeating 4 times, 17 envelopes
4 x 51/2 in.
978-1-4000-4990-5
$12.00 (Canada: $18.00)
SUMMER FUN
botanical trout note cards birds of a featHer
small note cards By James Prosek note cards
16 cards (blank inside), 16 cards (blank inside), 16 cards (blank inside),
4 images repeating 4 images repeating 4 times, 4 images repeating 4 times,
4 times, 17 envelopes 17 envelopes 17 envelopes
4 x 51/2 in. 4 x 51/2 in.
4 x 51/2 in.
978-0-307-34216-4 978-0-307-33902-7
978-0-307-38288-7
$12.00 (Canada: $16.00 $12.00 (Canada: $16.00)
$12.00 (Canada: $15.00)
four seasons fly-fisHing flora & fligHt

pocket pads pocket pads pocket pads
Set of 4 different blank pads By James Prosek Set of 4 different blank pads
wrapped in a bellyband, Set of 4 different blank pads wrapped in a bellyband,
shrink-wrapped wrapped in a bellyband, shrink-wrapped
shrink-wrapped 72 pages each, 31/2 x 5 1/8 in.
72 pages each, 31/2 x 5 1/8 in.
978-0-307-35236-1 72 pages each, 31/2 x 5 1/8 in. 978-0-307-39573-3
$9.95 (Canada: $12.95) 978-0-307-38287-0 $9.95 (Canada: $11.95)
$9.95 (Canada: $11.95)
coney island postcards By Scott Russo • 32 postcards, 2 each of 16 designs • 37/8 x 53/4 in. • 978-0-307-35260-6 • $8.95 (Canada: $10.99)

FRONTLIST AUTHOR & TITLE INDEX
Abundance of Blessings, An .......................40 Chernila, Alana .................................................20

American Heart Association .................. 12, 13 Clarke, Tim .......................................................... 18
American Heart Association Complete Coastal Modern ................................................. 18
Guide to Women’s Heart Health................. 12
Crofton, David ...................................................10
Quick & Easy Cookbook, De Laurentiis, Giada ........................................ 16
2nd Edition ......................................................... 13 Devine, Rachel .................................................. 34
Basic Drawing Made Digital Painting for the
Amazingly Easy ............................................... 24 Complete Beginner ........................................ 26
Beccia, Carlyn ................................................... 26 DIY Style .............................................................. 31
Bellows, Nora ....................................................30 Drager, Kerry ..................................................... 32
BetterPhoto Guide Easy Growing .......................................................7
to Light, The ...................................................... 32
Everyday Food: Light .......................................4
Beyond Snapshots .......................................... 34
Flaste, Rick.......................................................... 14
Brooklyn Brew Shop’s
Beer Making Book, The ....................................6 Harding, Graham ............................................. 45
Callery, Emma ................................................... 27 Hart, Christopher ............................................. 24
Calligraphy Bible ............................................. 27 Homemade Pantry, The ................................20
Casale, Dawn......................................................10 Jane-a-Day:

5-Year Journal................................................... 38
64 S pring 2012
Lahey, Jim ........................................................... 14 Printmaking Revolution ................................ 28
Life Is Meals Journal .......................................44 Radosevich, Jenni ............................................ 31
Life Is Wine ........................................................ 45 Salter, James .....................................................44
Luminous Portrait, The.................................. 33 Salter, Kay ..........................................................44
Martha Stewart Living, Sexploration ...................................................... 43
from the kitchens of ..........................................4
Shea, Erica ............................................................6
Mayes, Edward ....................................................8
Sibley Backyard Birding Flashcards.......... 41
Mayes, Francis .....................................................8
Sibley, David Allen ........................................... 41
Mazey, Peta ........................................................ 34
Tobin, Jacqueline............................................. 33
Messina, Elizabeth........................................... 33
Townsend, Jake ................................................. 18
Miotke, Jim......................................................... 32
Trail, Gayla.............................................................7
My Pizza............................................................... 14
Tuscan Sun Cookbook, The ............................8
Noni Flowers .....................................................30
Valand, Stephen ..................................................6
O’Donohue, John.............................................40
Weeknights with Giada .................................. 16
One Girl Cookies...............................................10
Pogue, Dwight .................................................. 28
Potter Style.................................................38, 42
S pring 2012 65
FOREIGN REPS
BRAZIL ITALY
Mr. Joao Riff Mr. Luigi Bernabó
Agência Riff Luigi Bernabó Associates
joaopaulo@agenciariff.com.br bernabo.luigi@tin.it
BULGARIA JAPAN
Ms. Anna Droumeva Ms. Miko Yamanouchi
ANA Sofia Ltd. Japan UNI Agency
anas@tea.bg miko.yamanouchi@japanuni.co.jp
CHINA/TAIWAN KOREA (Potter)

Ms. Joanne Yang Ms. Sue Yang
Bardon Chinese Media Agency The Yang Agency
joanne@bardon.com.tw sueyang@ericyangagency.co.kr
CROATIA/SERBIA KOREA
Mr. Vuk Perisic Ms. MinHee Kim
Plima Literary Agency Korean Copyright Center
mila.p@eunet.yu mhkim@kccseoul.com
CZECH REPUBLIC POLAND

SLOVENIA/SLOVAKIA Mr. Marcin Biegaj
Ms. Kristin Olson Graal Ltd.
Kristin Olson Literary Agency s.r.o. marcin@graal.com.pl
kristin.olson@litag.cz
ROMANIA
FRANCE Ms. Simona Kessler
Ms. Eliane Benisti Intern. Copyright Agency
Agence Benisti simona@kessler-agency.ro
eliane@elianebenisti.com
RUSSIA, BALTICS, UKRAINE
GERMANY Ms. Natasha Sanina
Mr. Bastian Schlück Synopsis Literary Agency
Thomas Schlück Literary Agency nat@synopsis-agency.ru
b.schlueck@schlueckagent.com
SCANDINAVIA
GREECE Ms. Ann-Christine Danielsson
Mr. John Moukakou Ann-Christine Danielsson Agency
JLM Literary Agency acd.agency@swipnet.se
jlm@jlm.gr
SPAIN, PORTUGAL
HUNGARY & LATIN AMERICA
Mr. Peter Bolza Ms. Angela Reynolds
Katai & Bolza Literary Agents IE Ilustrata SL
peter@kataibolza.hu reynolds@ilustrata.com
INDONESIA THAILAND & VIETNAM

Santo Manurung Ms. Pimolporn Yutisri
Maxima Creative Agency Tuttle-Mori Agency
santo@cbn.net.id pimolporn@tuttlemori.co.th
ISRAEL TURKEY
Ms. Gabi Hertzmann Ms. Hatice Gök
I. Pikarski Agency Onk Literary Agency
gabi@pikarskiagency.co.il hatice@onkagency.com
66 S pring 2012
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© 2012 by Marcus nilsseon from Everyday Food: Light
S pring 2012 67
fabulous flavor...
as easy as that!
Barefoot Contessa
How Easy Is That?
978-0-307-23876-4
$35.00 ( Canada: $40.00)
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Clarkson Potter - Spring 2012 Catalog

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Clarkson Potter - Spring 2012 Catalog

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An Abundance of Blessings: Gift Books and

Sexploration: Pop-Up Notecards ......................................... 56-57

Life Is Wine: An Album Frontlist Author and

Foreign Reps ........................................................... 66

Ordering Info ............................................................67

National television coverage

4 C larkson Potter • S pring 2012

1 tablespoon vegetable oil, such as 1 In a large, heavy-bottomed saucepan, heat oil

TOMATO SALAD SESAME

per serving: 205 calories; 7.7 g fat; 11.2 g protein; 24 g

C larkson Potter • S pring 2012 5

National TV, print and radio coverage

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the new American American heart American heart American heart

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Diet eBook version promoted in all advertising, promotion,

and social media outreach

A Personal Plan for

American heart American heart American heart

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NEW YORK COMING SO

Also available as an eBook: 978-0-307-88567-8 Also available as an eBook: 978-0-307-95330-8

24 Watson -G uPtill • S pring 2012

26 Watson -G uPtill • S pring 2012

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28 Watson -G uPtill • S pring 2012

S omeone once said that history is

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30 Potter C r aft • S pring 2012

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32 a m Photo • S pring 2012

a mPhoto • S pring 2012 33

34 a m Photo • S pring 2012

a mPhoto • S pring 2012 35

Draw 50 Dinosaurs and Draw 50 monsters Draw 50 Dogs

JAnE-A-DAy: 5-yEAr JOurnAL

JAnE AuStEn PuzzLE JAnE AuStEn JOurnAL

38 Potter s ty le • S pring 2012

thE hAPPInESS PrOJECt OnE-SEntEnCE JOurnAL

Potter s ty le • S pring 2012 39

COvER OPENS TO REvEAL

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SIBLEy BACkyArD BIrDInG FLAShCArDS

Potter s ty le • S pring 2012 41

MORE EROTICA SEx ChECkS

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SExPLOrAtIOn: 52 ErOtIC ADVEnturES

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LIFE IS MEALS JOurnAL: An ALBuM FOr EPICurES

MORE GIFTS FOR FOOD LOvERS

WhAt I AtE ChEESE DECk tAPAS DECk