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Megan Gill. Resume.

Megan Gill. Resume.

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Published by Megan
Megan Gill
422 W. Melrose St., Apt. 1010 Chicago, IL 60657 E: gillmegt@gmail.com T: (216) 570-3859

Education: Roosevelt University Master of Science in Integrated Marketing Communications
y y y Chicago, IL April 2011

Overall GPA: 3.83 (4.0 scale) Recipient of the Al Golin Scholarship given to two Graduate IMC students Graded outstanding in creative campaigns, brand marketing and communications, media planning, marketing communications research, brand planning and message strategy, multicultura
Megan Gill
422 W. Melrose St., Apt. 1010 Chicago, IL 60657 E: gillmegt@gmail.com T: (216) 570-3859

Education: Roosevelt University Master of Science in Integrated Marketing Communications
y y y Chicago, IL April 2011

Overall GPA: 3.83 (4.0 scale) Recipient of the Al Golin Scholarship given to two Graduate IMC students Graded outstanding in creative campaigns, brand marketing and communications, media planning, marketing communications research, brand planning and message strategy, multicultura

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Published by: Megan on Jun 25, 2011
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Megan Gill

422 W. Melrose St., Apt. 1010 Chicago, IL 60657 E: gillmegt@gmail.com T: (216) 570-3859

Education: Roosevelt University Master of Science in Integrated Marketing Communications
y y y Chicago, IL April 2011

Overall GPA: 3.83 (4.0 scale) Recipient of the Al Golin Scholarship given to two Graduate IMC students Graded outstanding in creative campaigns, brand marketing and communications, media planning, marketing communications research, brand planning and message strategy, multicultural IMC, social media marketing, and marketing promotions classes. Dayton, OH May 2009

The University of Dayton Bachelor of Arts in Public Relations
y y y y y

Minor emphasis in Management Graduated Cum Laude, overall GPA: 3.594 (4.0 scale) Recipient of President¶s Merit Scholarship given by the University of Dayton to exceptional students who demonstrate academic excellence Member of the National Society of Collegiate Scholars Dean¶s List recipient, 6 semesters

Related IMC Work:
y In a team atmosphere, developed a comprehensive campaign plan for Univision¶s potential client, Hanes, to advertise on their network. In-depth research was done and an extensive plan book was created for Univision with Hanes campaign objectives, strategies and tactics for the Hispanic market. Univision was very impressed with the presentation of this campaign. Created a communication and visual campaign for Hanes. Print, TV, Facebook, Twitter, ambient and radio advertisements expressed themes of family. Authored a comprehensive promotional campaign for Rockstar Energy Drink targeting males (18-34) who live busy lifestyles. The ³Rockstar Revolution´ promotional theme encompassed specific objectives and strategies. Creative tactics included multiple contests, a Rockstar takeover in the five most caffeinated cities, partnership with a nonprofit, a nationwide tour, a sweepstakes and coupons. Created a communication message strategy and print advertisements repositioning Spam as a healthy meat that is affordable and quick and easy to prepare targeted to adult males (18-24). Developed an IMC plan with an emphasis on social media, acting as the CMO for a new regional chain of grocery stores, recently assembled through the merger of three family-owned businesses. Wrote an international IMC Plan, which involved choosing a product and a cross-cultural target. Substantial research was done to ensure that all strategies and creative executions were culturally appropriate to the chosen target of young consumers (18-35) in India.

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