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Gaming Industry in India

Gaming Industry in India

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Published by Sumeet Kaur

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Published by: Sumeet Kaur on Jun 27, 2011
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Gaming Industry in India ± Road Rash and NFS the most Popular

Gamers constitute 41.2% of the total Active Internet users in India, a whopping 89% increase from the 2007, as per a report by IAMAI.

Typical Indian Gamer
A typical India gamer is a Male from the Top 8 metros, has an average age of 26 years and belongs to the affluent SEC A. The average gamer has been playing on an average since 18 months now. He plays mainly from home rather than from a cyber café. He pays games 3 times a week and his usual gaming sessions last an hour in length. He also spends less than Rs 150 per month on gaming. Roughly 80% of gamers still come from the Top 8 metros. The top 4 metros especially account for 59% of these gamers which indicates that availability of games and reach to target audience is still limited.

Indian Gaming Report Data

Proportion of college going students gaming on any platform has increased from 20% to 32%. And now account for almost 50% of the gaming users.

Decreasing influence of cyber cafés as a prime source for gaming
Percentage gamer using unbranded cyber cafes was as high as 53% while that number has dropped drastically to 35%. To compensate for this decrease the total number of gamers playing from home has increased from 34% to 47%.

Road Rash and NFS (Need for Speed) are still the most popular games. . Multi Player Single Session Games constitute 63% of the Indian market. Single Player  Single player games dominate the market with 80% of the active Internet using gamers playing such games MMOGs form 27% of all gamers currently.INR 5750 Million b) Mobile. India has more than a finger in this lucrative pie.Gaming: Revenue Projection for 2010 IAMAI report suggests that by 2010 following revenues will be generated from a) Console. with console and PC gaming break up of $ 35 million and $15 million respectively. All of the big Indian development companies have distribution and marketing partners abroad and 75 to 80% of their turnover comes in from the international market. Sports games and Shooting games make up the Top 3 Genres for Gaming in India on both Online and Console platforms. Games such as road rash and NFS are the most popular racing games. Game development today is a $10 billion industry in US.in their sights.INR 8125 million c) Online and Offline-put together will constitute 24% of total Gaming Market Gaming Genres played by Indian Gamers Racing.worth a staggering $550million .    India: Destination Next for the International Gaming Industry India is fast emerging as a key one-stop destination for game development with research firm AC Nielsen estimating the Indian gaming market to hit $50 million in 2005. up significantly from last year?s 19%.     5% enjoy role playing games 27% enjoy games that allow customization 31% enjoy games to break monotony of routine 80% of active gamers like gaming for its socializing aspect. According to research firm AC Nielsen. which does shows the popularity of the MMOGs now. Most Indian developers have the global wireless gaming market . MMOGs vs. the Indian gaming market is expected to be worth $ 50 million by 2005. It has emerged as a key one-stop destination for game development.

data can be updated constantly by downloading content. while there are another 100 odd small game developers with 5 to 10 seats. where companies look at enhancing their brand image by employing games to hook the user to a particular brand. The game industry is under increasing pressure to reduce development time and the cost of production. Wireless games market that is dominated primarily by games played on mobile phones. Dhruva Interactive. which are carriers and portals. the IP owner. Next they assign a developer the task of developing a game around their content. The console and PC based online gaming are separate non-competitive markets although Indian companies produce games for both worlds. This is where the Indian game developers with their world-class quality and game development experience step in. These games are not restricted to the Net and can be deployed offline. Key Segments Outsourcing to India in this sector can be divided into three broad segments: 1. the developer is paid his development fees and the publisher then releases the game to its partners. on media like kiosks. board games and quizzes. Computer games that are delivered on disks or CD. with titles delivered via download or streaming technologies rather than on a disk. Indian companies cater to online only game sites as well. Publisher. There are also Portals and aggregators that could be part of the distribution. Outsource your Dating Website Application development services to O2I. How Does It Work? The distribution pipeline that extends from IP owner to the consumer includes. Nearly 1. with that number expected to rise exponentially every year.ROMs and played on a PC. wireless and online. often based on puzzles. The Indian market has 4 to 6 large game development companies with 50 seats and more. Another overlapping segment has opened up with the advent of online functionality in the computer and video games market. Console games are more action oriented and graphics heavy while PC based games tend to focus on role-playing and first person viewpoints. Another small sector is that of Advergames. Indian companies are aggressively developing games in all these three segments. Video games that use dedicated consoles to play the game. Big names such as AOL. The carriers and portals then offer the game to the .5 million people in the United States played games online using their Playstation 2 or Xbox console in 2003. 2. Online only games tend to be simple. Once the game is ready. console. Carrier and the consumer. Reason enough for major publishers and studios to look at outsourcing development. They then approach the owners of the desired IP and purchase the license. which are dedicated to developing for the wireless Leading Indian game companies like Indiagames. Content developer. India has excellent programmers and the rapid growth of the market is adding to the allure. Paradox and Mobile2Win develop for a range of platforms such as PC. MSN and Yahoo are joining the likes of Shockwave and RealNetworks to offer online gaming communities. making the game fresh and relevant through out the season. Nintendo's Game Cube and Microsoft's Xbox. 3. With online connectivity.Why India? A typical game title today takes around 24 months to make and will have a production budget of $ 4 -10 million. India has carved a niche for itself even in the console market dominated by giants like Sony's Playstation 2. Usually game publishers identify properties around which they can have successful games.

A good game can be created by the right combination of design. The company has built up a successful model in which it acquires licenses for popular icons and properties and develops games around them. animation and programming. Visual Basic. level making and testing. Pre-Production involves concept art. Dire ctx. Skillsets and Software Indian game creators are rungs ahead of the competition when it comes to skill sets and software. Game development requires specialized skill sets that are not easily available. Console: the respective software development kit. Lightwave etc. Indiagames has developed games around 'The Day After Tomorrow'. The carrier and the publisher then share the revenues generated from consumers. DirectX. Two Success Stories In a very short span of time. Dhruva Interactive released Pat Cash Tennis in UK at the time of Wimbledon. Typically there are separate teams for porting and testing. Open GL. Lightwave etc. Production and testing. two Indian studios have hit the ground running in the gaming sector. The cycle is divided into 3 parts. While a majority of the 100 odd small sized game development studios in the country are service oriented and offer a low cost solution to the international client. The Development Cycle The development cycle for a game includes game concepts. Bruce Lee. 3D Studio Max. games around Bruce Lee are targeted at markets like China and the ASEAN countries. game design and game dynamics. the big studios are bullish on quality and do not use low cost as their plank while pitching. The icing on the cake: the grand winner gets to play with Pat Cash. carriers and handsets that the games have to be tested for. animation software like Maya. Embedded Visual C++. 'Buffy the Vampire Slayer' and Spiderman. character design. Vodafone gave it the Game of the Week position during the final's week and there were goodies like Pat Cash signed Tennis racquets. programming. T-shirts and bandanas. A lot of developers are moving up the value chain by becoming publishers.consumer via downloads. animation. Freehand. programming and creative effort. animation software like Maya. Flash. 3D Studio Max. Adobe Photoshop. portals or consoles. Dhruva's strategy is not to restrict itself to the hardcore gamer but to appeal to the more broad based audience. graphics software like Macromedia Fireworks. Pocket PC: Flash. The Indian game developers take their games seriously and spare no cost or efforts to enhance the entertainment value that their games offer. Lightwave etc. some companies prefer to outsource this activity to specialized units. Graphics software like Adobe Photoshop. animation software like Maya. Embedded Visual Basic. . Graphics software like Adobe Photoshop. Production is final concept arts. visual C++. There is a wide range of formats. open GL. Their credo is not trying to save money in production. These are Geoff Grammond's Grand Prix 4 (PC) and TOCA Pro Race Driver. modeling. Pre Production. Personal Java. but making a product that is a hit. Recently. Testing is a big task for game developers. scripting. Dhruva released two games that were highly successful in the international market. While Buffy and Spiderman appeal to a huge cross section of the demographic. Key skill sets for game development on various media available in India: PC: Shockwave. Java. 3D Studio Max. platforms. Visual C++.

In-stat/MDR expects that the Indian mobile gaming market will generate US $ 26 million in revenue in 2004. beyond basic voice services and simple text messaging. With an estimated CAGR of 53% it will be $830 million in 2012. and will increase to $ 336 million in annual revenue by 2009. high value revenue streams. VB. ASP.Mobile phone: Visual C++ for native application development. A huge new market is waiting to be tapped. animation software like Maya. Adobe Photoshop. WAP. India too is a large market and currently has 40 million users. A lot of developers from across the world have been attracted to this market owing to the sheer numbers. PC games. The growth of this sector has attracted publishers. J2ME. It is $167 million industry in 2008. Mobile games. Globally it is $21 billion in 2008 and will grow to $53. the growth in cellular subscriptions is blazing. China alone has 330 million mobile phone users. JSP. Future The future for India's game development community looks bright. Casual. animators and content providers and is also stimulating the development of innovative business models. Lightwave etc. The number of Indian users is expected to touch 80 million by Dec 2005. Key segments in gaming:         Online games. Regular and Handheld . It is the rising star in India's fast growing mobile business.000 a month. Massively multiplayer online role-playing games (MMORPG). There are around a million GPRS consumers and 1. 3D Studio Max. The number of paid downloads for GSM handsets in India is around 600. while there are another 15 million free game downloads in the CDMA space. Gaming is the fastest growing among the two and probably the fastest growing industry in India. Across Asia and especially in China and India. Freehand.4 million java enabled handsets.6 billion in 2012. graphics software like Macromedia Fireworks. Console games. developers. Gaming is the key element in operator's and content developer's strategies to develop new. Take for example the case of mobile gaming.

MAAC is a leading player in high-end 3D animation in India. The size of the Indian gaming industry was estimated at around Rs790 crore in 2009. ³the increasing telecom . implying a growth of 22% during the period. implying a growth of 22% during the period Mumbai: The Indian gaming industry is expected to grow 32% at Rs3. said.100 crore by 2014 The size of the Indian gaming industry was estimated at around Rs790 crore in 2009.´ Maya Academy of Advanced Cinematics (MAAC) business head Kumar Warrier told PTI here. rising disposable incomes. While addressing a special seminar for students and professionals seeking a career in the gaming industry here. ³Indian gaming industry is expected to grow at a Compounded Annual Growth Rate (CAGR) of 32% to Rs3.The segments are split as shown below : Gaming industry to touch Rs3.100 crore by 2014 with factors such as a young population.100 crore by 2014. compared to Rs650 crore in 2008. compared to Rs650 crore in 2008. UK. a top industry official said. Matthey Jaffery of Electronic Arts. increasing wireless users and proliferation of developers and publishers.

´ The console gaming industry in India is expected to grow at a CAGR of 19% from Rs580 crore in 2009 to Rs1.bases and the expected roll-out of 3G services are likely to provide efficient high-speed data networks to mobile gamers.160 crore by 2014 on the back of increasing disposable income and favourable demographics. The telecom subscriber base is expected to increase to 725 million by 2013 with a mobile penetration of 60%. India¶s largest Gaming company Gameshastra¶s Vijaya Raghavan. . said.

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