EUROPEAN MARKET OVERVIEW 3,689,503,531

MONTHLY MOBILE ADVERTISING IMPRESSIONS ON THE InMOBI NETWORK

MAY 2011

57%

SMARTPHONE IMPRESSIONS

62%

SMARTPHONE IMPRESSIONS

38% 51%
TOTAL IMPRESSIONS 3.7 billion
GROWTH IN MOBILE IMPRESSIONS OVER THE PAST 3 MONTHS

TOTAL IMPRESSIONS 2.7 billion
FEB 2011 MAY 2011

GROWTH IN SMARTPHONE IMPRESSIONS IN THE EUROPEAN MOBILE MARKET

HANDSET SHARE OF IMPRESSIONS
MAY 2011

MANUFACTURERS SHARE OF IMPRESSIONS

6.6

5.1

4.5

3.5

2.2

OTHER
18% 11%

19%

13.8
RIM Blackberry 8520 Samsung GT-i9000 Apple iPhone

18% 16% 18%
Apple iPod HTC Desire Apple iPad
SINCE FEB 2011

FEB 11 MAY 11

SINCE FEB 2011

APPLE

SAMSUNG

NOKIA

RIM

HTC

OS SYSTEM SHARE OF IMPRESSIONS
SINCE FEB 2010

TOP COUNTRIES BY REGION
SWEDEN 3.0%

FEB 11 MAY 11

UNITED KINGDOM 23.0% NETHERLANDS 5.7% GERMANY 12.1% FRANCE 6.0% ROMANIA 5.7% ALBANIA 2.1% ITALY 3.4% TURKEY 5.5% RUSSIAN FED. 2.5%

ANDROID

26.9%

iPHONE OS

19.5%

15.8%

RIM OS

SPAIN 8.8%

CONTINUES TO BE THE #1 PLATFORM IN THE REGION

ANDROID 0S

FASTEST GROWTH

UNITED KINGDOM SPAIN GERMANY

www.inmobi.com / research@inmobi.comm / @InMobi

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