O-n CD -

••
>< 3
"'C
Q.)

c.o .
Q).

:J

_-

c.. .

::::S.'

iii! L oi <-III" I'~cr.(I$ ,I rmfonn ,,"';JrI
[ll).wnetll

!he ACCo!3S to 1"I(>JfIIJllDn

reteesea

P~I'IWiJn! IQ

Aer •

.

--

INTRODUCTION

This document presents an overview of the i1mlings of the Government of Canada's internal rev ie)" !.b.~Expo 2017 Edmonton Bid Proposal. The review was overseen by the Jntemafi'"onlll Expositions Program lit Canadian Heritage. Comments were solicited from experts within the depamnent as well as from outside - ConSulting Services Canada (esC) at Public Works and Governmem Services Canada, Finance Canada, Department of foreign Affairs and International Trade (DFAIT), the Canadian TOuri$m Commission (etC), and Western Economic Diversification.

or

REVIEW MET110J;tOWGY

Each section of the bid proposal has been assessed individually WId corresponding detailed reviews produced, Most of the information will only be relevant at a lat¢r stage of the prejecl, It is thus premature to release them in their entirety. The update below provides the findings in the fonn of short synopses which address the viabi1ilY of each section at this stage in the development process.
KEY FINJ)ING

I" I

I I

The internal review conducted by Canadian Heritage has shown the Expo 20 I J Edrnonron Bid Proposal to be solid, comprehensive and professional. The proposal addresses all the initial needs ora planning document for an international exposition. Most reviewers underlined the comprehensiveness of the bid document and offered advice should the bid move forward. Onl)' two iSSUiS w.cro raised .Ihe rbcme~. the de~artlor. Most areas willrcquire more development in future stages 0'r1lic planning effort.
DETAIL£O FII'lDINGS BUSINESS FI,.AN

I
l.,

iZ

I

I

Sections 1-7 The business plan is well organised anti specif cally addresses the criteria for bidding to host an expo listed by the BIE, and the Government of Canada, As well, the plan Jays ou1 how strategy and thematic development an: aligned with the strategic goals of the City of Edmonton, the Provi nee of Alberta, the Government of ClllJada and the BIE. The details which inform sections 1-7 are found in the appendices and the reviews of these sections are below. I
APPENDICES .

I
I
I

I

A Tbewe Report o The theme document requires considerable development. Itt the next phase there will be a need for II more substantive examination of the global dimensions of the proposed theme ofenergy as well as its social and cultural aspects. o Given that major anniversaries DIe a factor in the BIE's decision to awUId an Expo to E\ country, there needs to be II clear connection between the Expo theme and the ) 50U. anniversary of Confederauon. This has n01 yet been articulated.

I
~~====.I'='=CI=I"='j=O=81=Y=~=~~\=i(=~=O=f=~~.n=O=2=O=1~7=8=;d==pr=o=

n='I~=~=I======~~========~~=======.~ ..J2========~====~ =

I
I I I I

I

000249

I,'

i 0' sar recces /l nnformalion DO¢IIImml ref=.1f.<N1rWI:;ua!it 10 II~<!: GG£sS :0 Info/milt/em AOJ! A

"

o

o

The: theme energy may be seen as risky by the BlE. Thematic experts pointed to recent international media coverage of Canada's errvironmental/energy policie!> in general, and the oil sands in particular, The elE will be considering such questions us: I, Is there any opposition locally to tile idea of an exposition from business inleresl'!. environmentalists, labour, citizens, politiclscs? 2. Will the theme have any bearing On current Or anticipated national or intemetional problems? 3. Is there My likelihood thai the theme might lead to controversy? Overall, the Theme Report requires work, Given the importance of the theme to the evenruel success of tho: bid it will be important fOT Edmonton to confum that there is openness to addressing these outstanding issues.

or

B She Rcp~rt
Q

The site report 'addresses the minimum basic requirements as established by the flIE. There IIll:' no major COncerns.

I
I
I I
I I

C PtVgrllm Piau o A preliminary outline of proposed. events and activities is provided and incorporates a ~l array of possibilities including sport, heritage and culture events Which can be further developed,
o There are no rnejor concerns, D EVl:ot Artendance and VisitQr Revenue Forecast o The analysis is sound, using various previous similar events as reference points for the attendance estimates: '. o The interaction between the expo and other major Lour;:n attractions in Alberta (i.e. the Calgary Stampede) during the summer months is not fully explored and can be discussed in the next phase. o There are no major concerns.

I
\

E
o
.0

CODiDmuity

Engagement

I
i
I

o

Community consultations done LO date w-e preliminary and highlight the Scope of work to be done for fin international bid . The primary language of the community engagement activities is specifi[;ilily identified us English and no substantive reference to the use of French is made, There are no major COncerns.

F SPOll30rship Str~lel!J'
o This is a classic sponsorship business plan that provides geed strategic direction and is based upon solid marketing benefits. o Where the business plan is especially strong is in its intention to develop policies and procedures both around ethical standards for potential sponsors and in limiting th.c commercial nature of Expo 21017 sponsorshlps. Another strength is the outline of comprehensive valuations for a number of unique sponsorship oppcrtunities.

o There are no major concerns.

('rtliminary

I(tvi~w o~E~po 201.7 BId

I'r,)IHlf3I

.--'3

000260

.... ~

'j...

I

I

I'inf(prm<lrl"n , Document n?/e:.n-=rl plt,t",,,,t to tt.e Acc~~.:; ro {nf"rtli?IIQA A~I.
~ I

la LDI WP'l'llCceS

G I.teroatioaal Relarlonsbip Building Plan '" o The plan is detailed and focuses on aligning the theme: and purpose of the expo with international CQIJI;'I;ms nd projects. A slren8lh of this plan i~the research into current a national projects involving energy and sustainability underway in BYE.nations. o Edmonton will work closely with DF AIT to finallse and deliver these plans. o There are no major concerns; H D~weloping Natiol'lS SI),""lftegy o Edmonton proposes comprehensive sum of funding for oult'Unllgroups o There are no major concerns. Co QI{lJUnications and Marketing o o

\0

support for developing nations including a flat be able to attend and perform.

Stralegy

The Communications and Marketing Strategy i!l well thought out and includes SITMtegiesto deal with potential risks and negative media attention.
The importance of communicating 10 Canadians in both offlcial languages is not mentioned in the document besides one reference I~ the website-being bilingual. The bilingualism policy needs to be addressed throughout the marketing Md communications strategy, There are no major concerns.

o

J

EtODOmic Impad Analysis and K Detailed Financial Projectj()~S Al,tdAualysis " o The fmancial review orthe Edmonton EXPO 2017 Bid has 110tencountered any issues til"t would prevent the bid f(orn moving forward. o N<J deficit guarantor bas yet been provided. o There are no major concerns with the proposal, hUI it cannot be submitted to the BIE without a deficit guarantor.

L o o o

Governance

Report

This section offers a detailed plan of how the Expo 2017 Company will be structured
iUld function before, during and after the Expo. The precise roles of me Expo Company and the Secretariat will need clarjfied. . There are no major concerns.

to be further

M Volunteer PI all o 'The proposed strategy for recruiting volunteers

o o

is' fairly comprehensive Il.I1d does a good job of. assessing major needs. Recruitment and training of vel untcers in tandem with existing, arts organlzations will be a priority. There are no major concerns.

___/4

I

000251

.=

Is

LOI

Document

sur tecces

Ii !'informaiion

t~e Access to Jllform<;lf,.QIl Acr.

rele,1seCI }JIIIS(le,ll III

N (Risk M10lDilgement
Q

~ome-proJeCiions may be optimistic and further development of planning alternatives would be welcome, the bid proposal includes a good risk management strategy tor a project th(ll is a medium to high-risk project with high impact and medium likelihood. o The future risk framework should be divided into three phases 10 address risks 'specific to the bidding phase, the implementation phase and the post-Implementation

_stnregy

phase.
o There~ncerns.
.

~CLl,fStqN

~

that the Government of Cimada decides to support the bid.Jnremetione; Expositions Staff will work closely with Edmonton and the Province of Aloerta. The preparation of the bid to the HIE and the plans for the expo itself will be undertaken making use of the detailed expert advice contained in the fUll re .... dccurnents. iew

Prelimf""."

n~vie'"

ur Jl\PO

11117tiirll'rop()~nl

000.252

Iii

Documem retoosca
rile

I. 01 sur ,'3C~"$ ~ Nnfo,mariQll
f.ilN~,r}~HE It}

DRAFT 20 I0-05 -II

Aeeess to Inlormar;oll

Ace

REVlEW General o

OF APPENDIX Comm~JlI$

C PROGRAM

PLAN

A preliminary outline of proposed events and activities is provided and incorporales a full array of possibilities including sport. heritage and cukure events. It is unclear how the proposed events program will integrate into the overall theme.
As

o
o

the program develops it will be important to assure nationa), cultural, and

linguistic diversity

of events.

A st\.lcly,ofthe Cultural Olympiad at the 2010 Games was recommended by an outside reviewer in order to learn from Vaocouver's experience, especially in ,rcia.tion 10

Francophone content.
Q

Edmomon has ex~rience both with summer festivals and was CllpiLaI in 2007 andn;:a;;gcd it extremely well.

II Can~iM

Cultural

"

Specific Comments o Nationsl Frogram; However initial the plan O11iY it does incorporate be, many

specificlilly Albertan activities and groups. This would need to be significantly extended \0 the rest of Canada so that groups and celebrations from the enlirecou.ntry
are represented On par with Albertan cverus, o PllrtQcnbips: Most of the specific programming suggestions are entirely feasible, e.g, the co IIaoo rati ve' productions wjlh leading; Alberta arts groups. However, the effectiveness of the proposed presenting partnership model, particularly the extent to which it will mitigate the potential negative impact of £){PO 2017 on the local arts and culture ecology, needs to be examined. Venues: The size of the outdoor covered theatre, which would be used for the Premium Concert Series, should be further researched. This series is designed to draw in the biggest names of the Expo yet the theatre is projected \0 seat 3 000. It is unclear how this figure was.calculated.

o

o

150'b Cetebranens: The proposal centres its program plan around Canada Day activities as the focus of national celebrations \Qr the 150110• The Government of Canada is in the preliminary Slagel; of its plQtlning for the: I SOIh8J1d it is too ellfly to say w beiher this integration ofC=!IdD. Day is feasible.

000253

Sign up to vote on this title
UsefulNot useful