The Art of Persuasion is a Major Influence on Everyday Life.

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Content (Consideration of Function and Perspective) The content of the piece does not connect advertising to values. (And may just explain purpose of advertising and persuasion). The content of the piece explains the connection between advertising persuasion and values. There needs to be greater analysis to highlight the hazards of advertising. The content of the piece illustrates the connection between advertising persuasion and values. It uses critical analysis to argue the hazards of advertising (to the intended intermediate audience.) The content of the piece The content of the piece illustrates the connection justifies the connection between advertising between advertising persuasion and values in persuasion and values in great depth. It uses great depth, considering critical analysis to make both perspectives. It uses insightful points about critical analysis to make the hazards of insightful points about the advertising (to the hazards of advertising to intended intermediate the intended audience. audience.)

Result and Delivery The persuasion is a collection of unsequenced facts. The persuasion is informative but requires better organization of ideas, opinions and points. Finished result is detailed Finished result is detailed Finished result is detailed and well-crafted. The and well-crafted. The and well-crafted. The persuasion is organized persuasion is organized persuasion is organized into an informative into an informative into an informative product. product. product. PLUS; The piece is PLUS; The piece is convincing and convincing and engaging engaging. AND proves to be useful for the audience, stimulating further thought.

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