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Activity Streams: High-impact Emerging Technology - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors

Activity Streams: High-impact Emerging Technology - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors

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Published by Emereo Publishing
An activity stream is a list of recent activities performed by an individual, typically on a single website. For example, Facebook's News Feed is an activity stream. Since the introduction of the News Feed on September 6, 2006, other major websites have introduced similar implementations for their own users. Since the proliferation of the activity stream on websites, there have been calls to standardize the format so that websites could interact with a stream provided by another website. The Activity Streams project, for example, is an effort to develop an activity stream protocol to syndicate activities across social Web applications. Several major websites with activity stream implementations have already opened up their activity streams to developers to use, including Facebook and MySpace.

This book is your ultimate resource for Activity Streams. Here you will find the most up-to-date information, analysis, background and everything you need to know.

In easy to read chapters, with extensive references and links to get you to know all there is to know about Activity Streams right away, covering: Activity stream, Comparison of social networking software, Facebook features, Myspace, Salesforce.com, Traction TeamPage, Ektron, 1000Memories, 2collab, 360voice, 43 Things, 56.com, 85 Broads, About.me, Academia.edu, Adam4Adam, AdChina, Affinity Labs, Ambient awareness, Ameba (website), Amie Street, ANobii, Answerbag, Apache Thrift, Arnetminer, AsianAve, Askalo, ASmallWorld, ASUIsTalking, Asymmetric Follow, Athlinks, Audimated, Badoo, Bahu, Baidu Space, Google Base, Batanga.com, The Bear Club, Bebo, Bentio, BettyConfidential, BeWelcome, Big Fish Games, BIGADDA, BiomedExperts, BIRDZ, BlackPlanet, Blauk, Blip (internet), Blippy, Blogster, BlogTV, Blue Kaffee, BlueMelon, Bongotones.com, Boobquake, Bookarmy, Boomdizzle, Boomj.com, Bragster, Brand networking, Broadband Sports, BroadwaySpace, BROG, BuddyPress, BuzzDash, BuzzFeed, Buzznet, Bview, CafeMom, Cake Financial, CampusBuddy, CampusNetwork, Capazoo, Care2, Pete Cashmore, Cellufun, Central media, Cheek'd, Chictini, Cisco Eos, City-Data, CIX, Classmates.com, Cloob, Collaborative innovation network, Collaborative network, Communities.com, Community Health Index, Communote, Comparison of micro-blogging services, Comparison of sites using the LiveJournal codebase, Computational trust, ConnectU, Consumer-generated marketing, Contrail (network), The Conversation Prism, Cortex Inc., CouchSurfing, Crackle, Craigslist, Crazy Blind Date, CreateDebate, Crewster, Women in Crime Ink, Cross.tv, Crowd computing, Currensee, Cybermentors, Cyberpolitics, DaGeek, DailyBooth, Dailymotion, DailyStrength, DaruDar, DateBid, Decayenne, Delhii, Desimartini, DGamer, Diabetes Hands Foundation, Diabetic Rockstar Inc, Diary-X, Diaspora (software), Digital public square, Dipdive, Disaboom, Diversity University, DJ Tutor, Dodgeball (service), Dol2day, DontStayIn, Doostang, Dopplr, Douban, Dreamwidth, Dudesnude, Dulwich OnView, Eats Media, LLC, EConozco, Edmodo, EGO Game, Ekiga, Elfster, Elgg (software), Engage with Grace, Enterprise bookmarking, Enterprise social networking, Enterprise social software, Eons.com, Epernicus, The Equities Group, ERepublik, Essembly, Eureka Streams, Eurekster, Everyday Explorers, Expatica, Experience Project, Experts-Exchange, EXPO Communications, Inc. (dba ExpoTV), Exxset, Ezmo, FaceKoo, Faceparty, Faces.com, Album2, Faves.com, FetLife, Filemobile, Filn, Firefly (website), FitFinder, FiveSprockets, FledgeWing, Flickchart, Flickr, Flirtomatic, Flixster, Floxx, FOAF (software), Focus.com, Folkdirect.com, Fotki, Fotolog, Fotopedia, FoundersCard, Foursquare (social network)...and much more

This book explains in-depth the real drivers and workings of Activity Streams. It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of Activity Streams with the objectivity of experienced professionals.
An activity stream is a list of recent activities performed by an individual, typically on a single website. For example, Facebook's News Feed is an activity stream. Since the introduction of the News Feed on September 6, 2006, other major websites have introduced similar implementations for their own users. Since the proliferation of the activity stream on websites, there have been calls to standardize the format so that websites could interact with a stream provided by another website. The Activity Streams project, for example, is an effort to develop an activity stream protocol to syndicate activities across social Web applications. Several major websites with activity stream implementations have already opened up their activity streams to developers to use, including Facebook and MySpace.

This book is your ultimate resource for Activity Streams. Here you will find the most up-to-date information, analysis, background and everything you need to know.

In easy to read chapters, with extensive references and links to get you to know all there is to know about Activity Streams right away, covering: Activity stream, Comparison of social networking software, Facebook features, Myspace, Salesforce.com, Traction TeamPage, Ektron, 1000Memories, 2collab, 360voice, 43 Things, 56.com, 85 Broads, About.me, Academia.edu, Adam4Adam, AdChina, Affinity Labs, Ambient awareness, Ameba (website), Amie Street, ANobii, Answerbag, Apache Thrift, Arnetminer, AsianAve, Askalo, ASmallWorld, ASUIsTalking, Asymmetric Follow, Athlinks, Audimated, Badoo, Bahu, Baidu Space, Google Base, Batanga.com, The Bear Club, Bebo, Bentio, BettyConfidential, BeWelcome, Big Fish Games, BIGADDA, BiomedExperts, BIRDZ, BlackPlanet, Blauk, Blip (internet), Blippy, Blogster, BlogTV, Blue Kaffee, BlueMelon, Bongotones.com, Boobquake, Bookarmy, Boomdizzle, Boomj.com, Bragster, Brand networking, Broadband Sports, BroadwaySpace, BROG, BuddyPress, BuzzDash, BuzzFeed, Buzznet, Bview, CafeMom, Cake Financial, CampusBuddy, CampusNetwork, Capazoo, Care2, Pete Cashmore, Cellufun, Central media, Cheek'd, Chictini, Cisco Eos, City-Data, CIX, Classmates.com, Cloob, Collaborative innovation network, Collaborative network, Communities.com, Community Health Index, Communote, Comparison of micro-blogging services, Comparison of sites using the LiveJournal codebase, Computational trust, ConnectU, Consumer-generated marketing, Contrail (network), The Conversation Prism, Cortex Inc., CouchSurfing, Crackle, Craigslist, Crazy Blind Date, CreateDebate, Crewster, Women in Crime Ink, Cross.tv, Crowd computing, Currensee, Cybermentors, Cyberpolitics, DaGeek, DailyBooth, Dailymotion, DailyStrength, DaruDar, DateBid, Decayenne, Delhii, Desimartini, DGamer, Diabetes Hands Foundation, Diabetic Rockstar Inc, Diary-X, Diaspora (software), Digital public square, Dipdive, Disaboom, Diversity University, DJ Tutor, Dodgeball (service), Dol2day, DontStayIn, Doostang, Dopplr, Douban, Dreamwidth, Dudesnude, Dulwich OnView, Eats Media, LLC, EConozco, Edmodo, EGO Game, Ekiga, Elfster, Elgg (software), Engage with Grace, Enterprise bookmarking, Enterprise social networking, Enterprise social software, Eons.com, Epernicus, The Equities Group, ERepublik, Essembly, Eureka Streams, Eurekster, Everyday Explorers, Expatica, Experience Project, Experts-Exchange, EXPO Communications, Inc. (dba ExpoTV), Exxset, Ezmo, FaceKoo, Faceparty, Faces.com, Album2, Faves.com, FetLife, Filemobile, Filn, Firefly (website), FitFinder, FiveSprockets, FledgeWing, Flickchart, Flickr, Flirtomatic, Flixster, Floxx, FOAF (software), Focus.com, Folkdirect.com, Fotki, Fotolog, Fotopedia, FoundersCard, Foursquare (social network)...and much more

This book explains in-depth the real drivers and workings of Activity Streams. It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of Activity Streams with the objectivity of experienced professionals.

More info:

Published by: Emereo Publishing on Jul 04, 2011
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11/27/2014

Sections

  • Activity stream
  • Comparison of social networking software
  • Facebook features
  • Myspace
  • Salesforce.com
  • salesforce.com
  • Traction TeamPage
  • Ektron
  • 1000Memories
  • 2collab
  • 360voice
  • 43 Things
  • 56.com
  • 85 Broads
  • about.me
  • Academia.edu
  • Adam4Adam
  • AdChina
  • Affinity Labs
  • Ambient awareness
  • Ameba (website)
  • Amie Street
  • aNobii
  • Answerbag
  • Apache Thrift
  • Arnetminer
  • AsianAve
  • Askalo
  • aSmallWorld
  • ASUIsTalking
  • Asymmetric Follow
  • Athlinks
  • Audimated
  • Badoo
  • Bahu
  • Baidu Space
  • Google Base
  • Batanga.com
  • The Bear Club
  • Bebo
  • Bentio
  • BettyConfidential
  • BeWelcome
  • Big Fish Games
  • BIGADDA
  • BiomedExperts
  • BIRDZ
  • BlackPlanet
  • Blauk
  • Blip (internet)
  • Blippy
  • Blogster
  • BlogTV
  • Blue Kaffee
  • BlueMelon
  • Bongotones.com
  • Boobquake
  • Bookarmy
  • Boomdizzle
  • Boomj.com
  • Bragster
  • Brand networking
  • Broadband Sports
  • BroadwaySpace
  • BROG
  • BuddyPress
  • BuzzDash
  • BuzzFeed
  • Buzznet
  • Bview
  • CafeMom
  • Cake Financial
  • CampusBuddy
  • CampusNetwork
  • CampusNetwork
  • Capazoo
  • Care2
  • Pete Cashmore
  • Cellufun
  • Central media
  • Cheek'd
  • Chictini
  • Cisco Eos
  • City-Data
  • Classmates.com
  • Cloob
  • Collaborative innovation network
  • Collaborative network
  • Communities.com
  • Community Health Index
  • Communote
  • Comparison of micro-blogging services
  • Comparison of sites using the LiveJournal codebase
  • Computational trust
  • ConnectU
  • Consumer-generated marketing
  • Contrail (network)
  • The Conversation Prism
  • Cortex Inc
  • CouchSurfing
  • Crackle
  • Craigslist
  • Crazy Blind Date
  • CreateDebate
  • Crewster
  • Women in Crime Ink
  • Cross.tv
  • cross.tv
  • Crowd computing
  • Currensee
  • Cybermentors
  • Cyberpolitics
  • DaGeek
  • DailyBooth
  • Dailymotion
  • DailyStrength
  • DaruDar
  • DateBid
  • Decayenne
  • delhii
  • Desimartini
  • DesiMartini
  • DGamer
  • Diabetes Hands Foundation
  • Diabetic Rockstar Inc
  • Diary-X
  • Diaspora (software)
  • Digital public square
  • Dipdive
  • Disaboom
  • Diversity University
  • DJ Tutor
  • Dodgeball (service)
  • Dol2day
  • dol2day
  • DontStayIn
  • Doostang
  • Dopplr
  • Douban
  • Dreamwidth
  • dudesnude
  • Dulwich OnView
  • Eats Media, LLC
  • Eats Media, LLC
  • eConozco
  • Edmodo
  • EGO Game
  • Ekiga
  • Elfster
  • Elgg (software)
  • Engage with Grace
  • Enterprise bookmarking
  • Enterprise social networking
  • Enterprise social software
  • Eons.com
  • Epernicus
  • The Equities Group
  • eRepublik
  • Essembly
  • Eureka Streams
  • Eurekster
  • Everyday Explorers
  • Expatica
  • Experience Project
  • Experts-Exchange
  • EXPO Communications, Inc. (dba ExpoTV)
  • Exxset
  • Ezmo
  • FaceKoo
  • Faceparty
  • Faces.com
  • Album2
  • Faves.com
  • FetLife
  • Filemobile
  • Filn
  • Firefly (website)
  • FitFinder
  • FiveSprockets
  • FledgeWing
  • Flickchart
  • Flickr
  • Flirtomatic
  • Flixster
  • Floxx
  • FOAF (software)
  • Focus.com
  • folkdirect.com
  • Fotki
  • Fotolog
  • Fotopedia
  • FoundersCard
  • foursquare (social network)
  • The Freecycle Network
  • FreedomBox
  • Google Friend Connect
  • FriendFeed
  • Friends Reunited
  • Friendster
  • fring
  • fubar (social networking site)
  • GamerDNA
  • GarageBand.com
  • Gather.com
  • Gawkk
  • gay.com
  • Gaydar (website)
  • Gays.com
  • Gaysir
  • Gbanga
  • gdgt
  • Gender differences in social network service use
  • Geni.com
  • Genwi
  • Geoloqi
  • Geomium
  • GetBack.com
  • GetGlue
  • Gingerbeer (web community)
  • Glee.com
  • Global Heritage Network
  • GlobalCampus
  • Glocals.com
  • Glogster
  • Glogster EDU
  • Gnip
  • Goldmic
  • Goodwizz
  • Gooey
  • GovLoop
  • GREE
  • Grono.net
  • Grooveshark
  • Group (online social networking)
  • Grupthink
  • H2O Playlists
  • Harringay Online
  • Hayland.am
  • HD share
  • HealthyWage
  • HeiaHeia
  • Helium.com
  • Here Comes Everybody
  • hi5 (website)
  • Hikkup
  • HireFriends.eu
  • Hispanito
  • HngryDaVinci
  • Honk (Social Automotive Website)
  • Hookt
  • Horseland
  • Hospitality service
  • HR.com
  • Hyves
  • I Protest
  • i2hub
  • I2hub
  • Ibibo
  • ICVolunteers
  • identi.ca
  • IEARN
  • iFixit
  • IGLOO Software
  • ImaHima
  • iMedix
  • imeem
  • IMVU
  • INgage Networks
  • Insider Pages
  • Instagram
  • Instant messaging
  • Institute for Private Investors
  • InterNations
  • Ipernity
  • ipernity
  • IRC-Galleria
  • The IRG Solution
  • Islamictube
  • Italki.com
  • italki.com
  • Itsmy
  • itsmy
  • iWiW
  • IYOUIT
  • Jaiku
  • Janrain
  • Jeeran
  • Jobster
  • jog.fm
  • Jubii.com
  • Judy's Book
  • JuiceCaster
  • Jumo
  • Justgarciahill
  • Juvenation
  • Kactoos
  • kaioo
  • Kaixin001
  • Kalam TV
  • Kalam Tv
  • Kaltura
  • KartMe
  • Kerchoonz.com
  • Kewego
  • KickApps
  • Kiwibox
  • Knetwit
  • Koinup
  • Koprol
  • Kroogi
  • Labroots
  • LabRoots
  • Lang-8
  • Last.fm
  • Late Night Shots
  • Michael Lawrie
  • League Lab
  • Learner generated context
  • Leet
  • Legal OnRamp
  • Lego.com
  • Libre.fm
  • Lifecasting (video stream)
  • LifeChat
  • Lifeknot
  • LifeKnot
  • LifeKraze
  • LifeLogger
  • Lingueo
  • LinkedIn
  • LinkExpats
  • List of games on Omgpop
  • List of LiveJournal users
  • Listography
  • Lithium Technologies
  • LiveJournal
  • Livemocha
  • Lockerz
  • LunarStorm
  • Makeoutclub
  • MakeOutClub
  • Manhunt.net
  • MANHUNT.net
  • MapWith.Us
  • Marco Polo Cycling Club
  • Mashable
  • Mealshare.org
  • MealShare.org
  • Media sharing
  • Meedan
  • Meetic
  • MEETin
  • Meetro
  • Meetup
  • Cordelia Mendoza
  • Mentez
  • The Meta Network
  • Metacafe
  • Metaversum GmbH
  • Mflow
  • mflow
  • Microblogging
  • Mifren
  • Mig33
  • MiGente.com
  • MillatFacebook
  • Minixr
  • Miss Bimbo
  • Mixero
  • mixi
  • Mixx
  • Mobile 2.0
  • Moblyng
  • MocoSpace
  • Modlife
  • MOG (online music)
  • Mohawk Valley India Association
  • Moofaces
  • MOSH
  • MouseHunt (web game)
  • Moviesplanet
  • MoviesPlanet
  • MSN China
  • Mugshot (website)
  • Multiply (website)
  • Music Mogul
  • Music Nation
  • Muxlim
  • MyBlogLog
  • Myfreeimplants
  • MyHeritage
  • MyLaundryOnline
  • Myngle
  • MySingleFriend.com
  • mysinglefriend.com
  • Mysinglefriend.com[1]
  • MyToons
  • MyVetwork
  • myYearbook
  • Names Database
  • Naseeb.com
  • Naymz
  • Nepako Corporation
  • The Nethernet
  • Netlog
  • Nettby
  • Nexopia
  • Nextcat
  • Ning (website)
  • Nirvino
  • Jared Nissim
  • Noserub
  • NutshellMail
  • Odnoklassniki
  • OkCupid
  • Omgpop
  • OneWorldTV
  • Online vetting
  • The Open Design Community
  • Open Diary
  • Open source political campaign
  • OpenDesktop.org
  • openDesktop.org
  • OpenSocial
  • OpenSocialNetwork
  • OpenXLive
  • OrgSync
  • Orkut
  • Outalot
  • Oxwall
  • Sébastien Paquet
  • Ben Parr
  • Partyflock
  • Passportstamp
  • Path (social network)
  • PatientsLikeMe
  • PEERtrainer
  • Perpetuelle
  • Personal im
  • Personal message
  • Phanfare
  • PhoneZoo
  • Phonezoo
  • PicoSpan
  • Piczo
  • Pikaba.com
  • Pikeo
  • Ping.fm
  • PinoyCentric
  • Placeopedia
  • PlanetAll
  • Platinnetz
  • Plaxo
  • Playfire
  • Playlist.com
  • PledgeBank
  • PLU-N
  • Plurk
  • Poken
  • Polanoid
  • Postcrossing
  • Posterous
  • Pownce
  • Present.ly
  • Professional network service
  • Puerto Rico Online Magazine
  • Pulse Rated
  • Qaiku
  • Qapacity
  • Qaym
  • Qeep
  • Quechup
  • Quepasa
  • Quizilla
  • Quora
  • Qype
  • Qzone
  • Radical trust
  • Rambhai
  • Raphappy
  • Raptr
  • Rating site
  • rAVe Publications
  • Ravelry
  • Rayzz
  • Reblogging
  • Red Light Center
  • Renren
  • Rentboy.com
  • rentboy.com
  • ResearchGate
  • MyLife
  • ReverbNation.com
  • Ripple6
  • Rivmixx
  • RocknRollDating
  • Roomster
  • Rupture (social networking)
  • RuTube
  • Ryze
  • Article Sources and Contributors
  • Image Sources, Licenses and Contributors
  • License

Activity Streams

High-impact Emerging Technology - What You Need to Know:
Definitions, Adoptions, Impact, Benefits, Maturity, Vendors
Kevin Roebuck
IN-DEPTH: THE REAL DRIVERS AND
WORKINGS
REDUCES THE RISK OF YOUR
TECHNOLOGY, TIME AND RESOURCES
INVESTMENT DECISIONS
ENABLING YOU TO COMPARE YOUR
UNDERSTANDING WITH THE OBJECTIVITY OF
EXPERIENCED PROFESSIONALS
An activity stream is a list of recent activities performed by an individual, typically on a single website.
For example, Facebook’s News Feed is an activity stream. Since the introduction of the News Feed
on September 6, 2006, other major websites have introduced similar implementations for their own
users. Since the proliferation of the activity stream on websites, there have been calls to standard-
ize the format so that websites could interact with a stream provided by another website. The Activity
Streams project, for example, is an effort to develop an activity stream protocol to syndicate activi-
ties across social Web applications. Several major websites with activity stream implementations have
already opened up their activity streams to developers to use, including Facebook and MySpace.
This book is your ultimate resource for Activity Streams. Here you will find the most up-to-date infor-
mation, analysis, background and everything you need to know.
In easy to read chapters, with extensive references and links to get you to know all there is to know
about Activity Streams right away, covering: Activity stream, Comparison of social networking soft-
ware, Facebook features, Myspace, Salesforce.com, Traction TeamPage, Ektron, 1000Memories, 2col-
lab, 360voice, 43 Things, 56.com, 85 Broads, About.me, Academia.edu, Adam4Adam, AdChina, Af-
finity Labs, Ambient awareness, Ameba (website), Amie Street, ANobii, Answerbag, Apache Thrift,
Arnetminer, AsianAve, Askalo, ASmallWorld, ASUIsTalking, Asymmetric Follow, Athlinks, Audimated,
Badoo, Bahu, Baidu Space, Google Base, Batanga.com, The Bear Club, Bebo, Bentio, BettyConfiden-
tial, BeWelcome, Big Fish Games, BIGADDA, BiomedExperts, BIRDZ, BlackPlanet, Blauk, Blip (in-
ternet), Blippy, Blogster, BlogTV, Blue Kaffee, BlueMelon, Bongotones.com, Boobquake, Bookarmy,
Boomdizzle, Boomj.com, Bragster, Brand networking, Broadband Sports, BroadwaySpace, BROG,
BuddyPress, BuzzDash, BuzzFeed, Buzznet, Bview, CafeMom, Cake Financial, CampusBuddy, Cam-
pusNetwork, Capazoo, Care2, Pete Cashmore, Cellufun, Central media, Cheek’d, Chictini, Cisco Eos,
City-Data, CIX, Classmates.com, Cloob, Collaborative innovation network, Collaborative network, Com-
munities.com, Community Health Index, Communote, Comparison of micro-blogging services, Com-
parison of sites using the LiveJournal codebase, Computational trust, ConnectU, Consumer-generated
marketing, Contrail (network), The Conversation Prism, Cortex Inc., CouchSurfing, Crackle, Craigslist,
Crazy Blind Date, CreateDebate, Crewster, Women in Crime Ink, Cross.tv, Crowd computing, Currens-
ee, Cybermentors, Cyberpolitics, DaGeek, DailyBooth, Dailymotion, DailyStrength, DaruDar, DateBid,
Decayenne, Delhii, Desimartini, DGamer, Diabetes Hands Foundation, Diabetic Rockstar Inc, Diary-X,
Diaspora (software), Digital public square, Dipdive, Disaboom, Diversity University, DJ Tutor, Dodge-
ball (service), Dol2day, DontStayIn, Doostang, Dopplr, Douban, Dreamwidth, Dudesnude, Dulwich
OnView, Eats Media, LLC, EConozco, Edmodo, EGO Game, Ekiga, Elfster, Elgg (software), Engage with
Grace, Enterprise bookmarking, Enterprise social networking, Enterprise social software, Eons.com,
Epernicus, The Equities Group, ERepublik, Essembly, Eureka Streams, Eurekster, Everyday Explorers,
Expatica, Experience Project, Experts-Exchange, EXPO Communications, Inc. (dba ExpoTV), Exxset,
Ezmo, FaceKoo, Faceparty, Faces.com, Album2, Faves.com, FetLife, Filemobile, Filn, Firefly (website),
FitFinder, FiveSprockets, FledgeWing, Flickchart, Flickr, Flirtomatic, Flixster, Floxx, FOAF (software),
Focus.com, Folkdirect.com, Fotki, Fotolog, Fotopedia, FoundersCard, Foursquare (social network)...and
much more
This book explains in-depth the real drivers and workings of Activity Streams. It reduces the risk of
your technology, time and resources investment decisions by enabling you to compare your under-
standing of Activity Streams with the objectivity of experienced professionals.
A
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Contents
Articles
Activity stream 1
Comparison of social networking software 2
Facebook features 5
Myspace 17
Salesforce.com 37
Traction TeamPage 43
Ektron 47
1000Memories 48
2collab 49
360voice 50
43 Things 52
56.com 54
85 Broads 55
about.me 56
Academia.edu 57
Adam4Adam 58
AdChina 63
Affinity Labs 66
Ambient awareness 67
Ameba (website) 69
Amie Street 70
aNobii 77
Answerbag 78
Apache Thrift 81
Arnetminer 84
AsianAve 85
Askalo 87
aSmallWorld 89
ASUIsTalking 92
Asymmetric Follow 93
Athlinks 94
Audimated 95
Badoo 97
Bahu 100
Baidu Space 101
Google Base 101
Batanga.com 103
The Bear Club 104
Bebo 106
Bentio 111
BettyConfidential 112
BeWelcome 115
Big Fish Games 116
BIGADDA 119
BiomedExperts 121
BIRDZ 122
BlackPlanet 124
Blauk 130
Blip (internet) 131
Blippy 132
Blogster 133
BlogTV 135
Blue Kaffee 137
BlueMelon 141
Bongotones.com 142
Boobquake 144
Bookarmy 147
Boomdizzle 148
Boomj.com 149
Bragster 150
Brand networking 153
Broadband Sports 155
BroadwaySpace 158
BROG 159
BuddyPress 161
BuzzDash 163
BuzzFeed 164
Buzznet 165
Bview 168
CafeMom 172
Cake Financial 179
CampusBuddy 180
CampusNetwork 182
Capazoo 184
Care2 186
Pete Cashmore 188
Cellufun 189
Central media 191
Cheek'd 193
Chictini 194
Cisco Eos 195
City-Data 198
CIX 200
Classmates.com 203
Cloob 207
Collaborative innovation network 208
Collaborative network 210
Communities.com 212
Community Health Index 213
Communote 214
Comparison of micro-blogging services 215
Comparison of sites using the LiveJournal codebase 218
Computational trust 223
ConnectU 228
Consumer-generated marketing 233
Contrail (network) 233
The Conversation Prism 234
Cortex Inc. 235
CouchSurfing 236
Crackle 241
Craigslist 243
Crazy Blind Date 250
CreateDebate 251
Crewster 253
Women in Crime Ink 255
Cross.tv 257
Crowd computing 258
Currensee 259
Cybermentors 261
Cyberpolitics 262
DaGeek 264
DailyBooth 265
Dailymotion 268
DailyStrength 272
DaruDar 274
DateBid 277
Decayenne 278
delhii 279
Desimartini 279
DGamer 281
Diabetes Hands Foundation 283
Diabetic Rockstar Inc 286
Diary-X 287
Diaspora (software) 288
Digital public square 290
Dipdive 292
Disaboom 295
Diversity University 298
DJ Tutor 303
Dodgeball (service) 305
Dol2day 307
DontStayIn 309
Doostang 312
Dopplr 314
Douban 316
Dreamwidth 317
dudesnude 320
Dulwich OnView 323
Eats Media, LLC 324
eConozco 326
Edmodo 327
EGO Game 328
Ekiga 330
Elfster 333
Elgg (software) 335
Engage with Grace 336
Enterprise bookmarking 338
Enterprise social networking 339
Enterprise social software 343
Eons.com 347
Epernicus 348
The Equities Group 349
eRepublik 350
Essembly 355
Eureka Streams 357
Eurekster 360
Everyday Explorers 361
Expatica 362
Experience Project 364
Experts-Exchange 366
EXPO Communications, Inc. (dba ExpoTV) 370
Exxset 374
Ezmo 375
FaceKoo 378
Faceparty 380
Faces.com 382
Album2 384
Faves.com 385
FetLife 386
Filemobile 388
Filn 391
Firefly (website) 391
FitFinder 393
FiveSprockets 396
FledgeWing 399
Flickchart 401
Flickr 402
Flirtomatic 411
Flixster 415
Floxx 418
FOAF (software) 420
Focus.com 423
folkdirect.com 424
Fotki 427
Fotolog 435
Fotopedia 437
FoundersCard 438
foursquare (social network) 439
The Freecycle Network 446
FreedomBox 449
Google Friend Connect 451
FriendFeed 457
Friends Reunited 459
Friendster 461
fring 466
fubar (social networking site) 470
GamerDNA 471
GarageBand.com 473
Gather.com 474
Gawkk 476
gay.com 477
Gaydar (website) 479
Gays.com 481
Gaysir 482
Gbanga 485
gdgt 487
Gender differences in social network service use 488
Geni.com 492
Genwi 495
Geoloqi 496
Geomium 498
GetBack.com 499
GetGlue 500
Gingerbeer (web community) 501
Glee.com 502
Global Heritage Network 503
GlobalCampus 505
Glocals.com 506
Glogster 508
Glogster EDU 512
Gnip 515
Goldmic 516
Goodwizz 517
Gooey 518
GovLoop 519
GREE 520
Grono.net 520
Grooveshark 521
Group (online social networking) 525
Grupthink 526
H2O Playlists 527
Harringay Online 528
Hayland.am 530
HD share 531
HealthyWage 533
HeiaHeia 535
Helium.com 536
Here Comes Everybody 540
hi5 (website) 544
Hikkup 546
HireFriends.eu 547
Hispanito 547
HngryDaVinci 548
Honk (Social Automotive Website) 549
Hookt 550
Horseland 551
Hospitality service 556
HR.com 559
Hyves 561
I Protest 564
i2hub 566
Ibibo 570
ICVolunteers 572
identi.ca 574
IEARN 575
iFixit 578
IGLOO Software 579
ImaHima 580
iMedix 581
imeem 583
IMVU 591
INgage Networks 594
Insider Pages 597
Instagram 598
Instant messaging 598
Institute for Private Investors 607
InterNations 608
Ipernity 610
IRC-Galleria 613
The IRG Solution 614
Islamictube 618
Italki.com 619
Itsmy 621
iWiW 624
IYOUIT 626
Jaiku 628
Janrain 630
Jeeran 632
Jobster 633
jog.fm 635
Jubii.com 636
Judy's Book 637
JuiceCaster 640
Jumo 641
Justgarciahill 641
Juvenation 642
Kactoos 643
kaioo 645
Kaixin001 647
Kalam TV 649
Kaltura 651
KartMe 654
Kerchoonz.com 655
Kewego 659
KickApps 661
Kiwibox 663
Knetwit 665
Koinup 667
Koprol 669
Kroogi 671
Labroots 675
Lang-8 676
Last.fm 677
Late Night Shots 693
Michael Lawrie 694
League Lab 696
Learner generated context 697
Leet 699
Legal OnRamp 705
Lego.com 709
Libre.fm 713
Lifecasting (video stream) 714
LifeChat 721
Lifeknot 722
LifeKraze 724
LifeLogger 726
Lingueo 728
LinkedIn 730
LinkExpats 735
List of games on Omgpop 736
List of LiveJournal users 737
Listography 744
Lithium Technologies 746
LiveJournal 748
Livemocha 760
Lockerz 762
LunarStorm 765
Makeoutclub 767
Manhunt.net 770
MapWith.Us 773
Marco Polo Cycling Club 775
Mashable 777
Mealshare.org 779
Media sharing 780
Meedan 780
Meetic 784
MEETin 785
Meetro 787
Meetup 790
Cordelia Mendoza 791
Mentez 796
The Meta Network 797
Metacafe 798
Metaversum GmbH 801
Mflow 802
Microblogging 804
Mifren 808
Mig33 810
MiGente.com 812
MillatFacebook 813
Minixr 816
Miss Bimbo 818
Mixero 820
mixi 822
Mixx 824
Mobile 2.0 828
Moblyng 830
MocoSpace 832
Modlife 834
MOG (online music) 836
Mohawk Valley India Association 838
Moofaces 840
MOSH 842
MoSoSo 843
MouseHunt (web game) 846
Moviesplanet 851
MSN China 853
Mugshot (website) 854
Multiply (website) 855
Music Mogul 861
Music Nation 862
Muxlim 863
MyBlogLog 865
Myfreeimplants 866
MyHeritage 867
MyLaundryOnline 871
Myngle 873
MySingleFriend.com 875
MyToons 876
MyVetwork 878
myYearbook 880
Names Database 882
Naseeb.com 884
Naymz 886
Nepako Corporation 888
The Nethernet 889
Netlog 891
Nettby 893
Nexopia 894
Nextcat 897
Ning (website) 898
Nirvino 902
Jared Nissim 903
Noserub 904
NutshellMail 905
Odnoklassniki 907
OkCupid 909
Omgpop 912
OneWorldTV 915
Online vetting 916
The Open Design Community 918
Open Diary 920
Open source political campaign 923
OpenDesktop.org 926
OpenSocial 929
OpenSocialNetwork 932
OpenXLive 933
OrgSync 934
Orkut 935
Outalot 946
Oxwall 948
Sébastien Paquet 951
Ben Parr 952
Partyflock 953
Passportstamp 954
Path (social network) 955
PatientsLikeMe 957
PEERtrainer 959
Perpetuelle 961
Personal im 962
Personal message 963
Phanfare 963
PhoneZoo 965
PicoSpan 967
Piczo 969
Pikaba.com 971
Pikeo 973
Ping.fm 975
PinoyCentric 977
Placeopedia 978
PlanetAll 979
Platinnetz 981
Plaxo 983
Playfire 986
Playlist.com 987
PledgeBank 988
PLU-N 990
Plurk 992
Poken 994
Polanoid 997
Postcrossing 1000
Posterous 1002
Pownce 1004
Present.ly 1006
Professional network service 1006
Puerto Rico Online Magazine 1007
Pulse Rated 1008
Qaiku 1010
Qapacity 1012
Qaym 1014
Qeep 1015
Qik 1018
Quechup 1022
Quepasa 1024
Quizilla 1026
Quora 1029
Qype 1031
Qzone 1034
Radical trust 1035
Rambhai 1037
Raphappy 1039
Raptr 1040
Rating site 1041
rAVe Publications 1045
Ravelry 1052
Rayzz 1054
Reblogging 1056
Red Light Center 1059
Renren 1062
Rentboy.com 1066
ResearchGate 1069
MyLife 1072
ReverbNation.com 1075
Ripple6 1076
Rivmixx 1077
RocknRollDating 1078
Roomster 1080
Rupture (social networking) 1082
RuTube 1083
Ryze 1084
References
Article Sources and Contributors 1085
Image Sources, Licenses and Contributors 1110
Article Licenses
License 1116
Activity stream
1
Activity stream
An activity stream is a list of recent activities performed by an individual, typically on a single website. For
example, Facebook's News Feed is an activity stream. Since the introduction of the News Feed on September 6,
2006,
[1]
other major websites have introduced similar implementations for their own users. Since the proliferation of
the activity stream on websites, there have been calls to standardize the format so that websites could interact with a
stream provided by another website. The Activity Streams project, for example, is an effort to develop an activity
stream protocol to syndicate activities across social Web applications.
[2]
Several major websites with activity stream
implementations have already opened up their activity streams to developers to use, including Facebook and
MySpace.
[3]

[4]
Examples
• Facebook's News Feed
[3]
• MySpace
[4]
• Salesforce.com's Chatter
[5]
• Traction TeamPage Release 5.0 adds activity streams to Enterprise 2.0 social software platform
[6]
• Ektron CMS400.NET Release 8.0 adds activity streams to its social software suite
[7]
• Trilog Group ProjExec 5.0 brings the Project Wall and Social Project Management for the IBM Plaform
[8]
References
[1] "Facebook Users Revolt, Facebook Replies" (http:/ / techcrunch.com/ 2006/ 09/ 06/ facebook-users-revolt-facebook-replies/). TechCrunch.
Retrieved July 11, 2010.
[2] "Atom Activity Base Schema (Draft)" (http:/ / activitystrea. ms/ schema/ 1.0/activity-schema-01.html). Activity Streams. Retrieved July 11,
2010.
[3] "Facebook opens up 'activity stream' to external developers" (http:// www. computerworld.com/ s/ article/9132198/
Facebook_opens_up_activity_stream_to_external_developers). Computer World. Retrieved July 11, 2010.
[4] "MySpace Opens Activity Stream to External Developers" (http:/ / www. pcworld.com/ businesscenter/ article/ 184074/
myspace_opens_activity_stream_to_external_developers. html). PC World. Retrieved July 11, 2010.
[5] "Salesforce.com Heralds The Activity Stream - Chatter Comes out of Beta" (http:// www.readwriteweb.com/ cloud/ 2010/ 06/
salesforcecom-has-facebook-in. php). ReadWriteWeb. June 22, 2010. Retrieved July 11, 2010.
[6] "Traction TeamPage 5.0 Delivers Integrated Social Networking and Collaboration with New Generation Interface Technology" (http://
traction.tractionsoftware.com/ traction/ permalink/Press595) Company press release. June 15, 2010.
[7] "Release delivers eMarketing Suite and builds on CMS400.NET’s social software platform" (http:// www.ektron.com/ version8_release/ )
Company press release. November 9, 2009.
[8] "Another Social Business Award! Trilog Wins Second 2011 IBM Lotus Award" (http:/ / www.triloggroup.com) Company press release.
January, 2011
Comparison of social networking software
2
Comparison of social networking software
Social Network Engine Comparison
Social Network Engines provide the basis for community driven content and social/business networking.
Category Tiki Wiki
CMS
Groupware
BoonEx
Dolphin
BuddyPress EngineY PeopleAggregator ELGG Mugshot
(Discontinued)
Drupal Telligent
Community
iScripts
Socialware
ImpressCMS Joomla! PHPizabi ODS Oxwall Jcow phpFox v2 XOOPS JomSocial webNetwork
Last Access 2011-02-21 2010-09-9 2010-03-25 2010-02-26 2007-03-05 2009-03-21 2008-10-31 2008-11-02 2009-06-23
2008-10-10
2009-10-07 2007-03-05 2007-03-05 2008-03-06 2011-05-07
2010-03-29
2011-03-10 2010-06-06 2011-05-02
License
LGPL 2.1
[1]
CC-BY GPL 2.0 Apache 2.0
Custom
[2]
[5]
Open source under the GPL
2.0
[3]
[6]
GPL 2.0
GPL 2.0
[4]
[7]
Custom Custom GPL 2.0 GPL 2.0 Custom
[5]
(based
on GPL 2.0)
CPAL 1.0 Creative
Commons
Custom
[6]
GPL 2.0 Custom
Cost Free Free, $99 Free Free Free (not free,
$2700–$20,000)
Free Free Free Per License Per
License,
$147.00
Free Free Free Free Free 30 Day
Trial, $199,
$219, $299
$99, $199,
$299
Free $199
Source Code Yes Yes Yes Yes Yes Freely available via stable
releases and development
SVN
[7]
Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
Version 6.2 7.0.x 1.2 N/A 1.2pre6 1.7.8 N/A 5.12, 6.16 5.0 2.2 1.1.3 1.5.20 0.848b C1
HFP1
5.0.5 1.1.1 1.3.5 2.0.7 2.4.4
Installation Out of the box Out of the
box
Out of the
box
Out of the
box
Out of the box Out of the box Out of the box Out of the
box
Out of the
box
Out of the box Out of the
box
Out of the
box
Out of the box Out of the
box/hosted
Out of the
box
Out of the box
Codebase PHP, MySQL PHP,
MySQL
PHP, MySQL Ruby, Rails PHP, MySQL PHP, MySQL/PostgreSQL PHP, MySQL ASP.NET
3.5 /
Microsoft
SQL Server
PHP,
MySQL
PHP, MySQL PHP,
MySQL
PHP,
MySQL
VSP/VSPX PHP, MySQL PHP,
MySQL
PHP,
MySQL
PHP, MySQL
SSO support Yes – OpenID
+ LDAP +
Active
Directory built
in
Facebook
Connect
OpenID
Janrain
Facebook
Connect
Twitter
Connect
LDAP
OpenID (via
plugins)
Facebook
Connect
OpenID
Yahoo Flickr ID,
OpenID ,
VardSpace (under
dev)
LDAP built in, OpenID by
plugin
No Yes – OpenID,
module
Yes –
OpenID
LDAP
Active
Directory
Facebook
Cookie
Forms
No Yes – OpenID
+ LDAP +
Active
Directory built
in
Yes –
OpenID,
module
Yes – OpenID
and Yadis
compliant
Facebook
Connect
Yes –
OpenID,
module
Facebook
Connect
Yes – LDAP +
Active
Directory built
in
RSS Yes Yes Yes Yes Blog Blog/Files/Groups/users/tags Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
RSS
Reader/Aggregator
Yes Yes No Yes No Yes Simple
aggregator
from many
sites
Module Yes Yes Yes Yes No Yes Yes Yes Yes
Access control Yes Yes, user
levels,
groups,
page blocks,
pages
Yes, user
levels and
groups
Yes Group based Yes, users and groups
(extensible via plugins)
Group based Yes Yes Yes, Users
and Groups
Yes, Users and
Groups
Yes Yes, Users and
Groups
Yes, User
roles
Yes, User
Roles
Yes, Users
and Groups
Yes, Users and
Groups
Wiki Yes Plugin Plugin Under
Development
No Plugin No Module Yes No Module No No Yes No No Plugin Yes, Module
Comparison of social networking software
3
Forum Yes Yes Yes Yes Yes Yes, via plugin No Yes Yes Yes Module Yes, via
component
Yes Yes Yes, a plugin Yes Yes Yes, Module
Blog Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Module Yes Yes Yes Yes, a plugin Yes Yes Yes, Module
Media sharing
File Galleries
(Image, Video,
Audio) and
Kaltura
integration
[8]
"Image,
Video,
Audio,
Boards,
Files"
Yes via
choice of
plugins
Yes "Image, Video,
Audio"
"Image, video, audio,
documents, any filetype,
automatic podcast support"
(Kaltura Elgg Plugin)
[9]
Module (Kaltura
All-in-One Video
Module)
[10]
Yes "Image,
Video,
Audio"
Yes Yes Yes Yes, plugins "Image,
Video,
Audio"
Yes Yes
Messaging Yes Yes, Text,
Video
Yes Yes Yes Yes Yes Module Yes Yes Yes Yes Yes Yes Yes, a plugin Yes Yes Yes
Event Calendar Yes Yes Yes, via
plugin
Yes Yes/Personal+Group Yes, via plugin Module Module Yes Module Yes, via
plugin
Yes Yes Yes, a plugin Application Yes Yes, Module
Social Grouping Yes Yes Yes Yes Yes Yes Module Yes Yes Module Yes, via
plugin
Yes
(commercial
module)
Yes Yes, a plugin Yes Yes Yes, Module
Tagging Yes Yes Forum
tagging/Group
tagging via
plugin
Yes Yes Yes Module Yes Yes Module No Yes (SKOS,
SCOT and
MOAT)
Yes Yes Yes Yes, Module
Connectivity Yes,
Webservices
Yes,
Facebook,
more via
plugins
Yes, via
plugin
[Facebook,
YouTube,
Twitter,
Flickr,
YouTube]
"Facebook "MySpace,
Facebook, Google
Service, YouTube,
AIM, Flickr"
Yes, via plugin [Facebook,
YouTube, Twitter, VEOH]
Yes via third
party integration
like Octazen
scripts
Facebook,
Google,
Content
Mirroring,
RSS
importer,
External
Widgets
Yes,
YouTube
@all by Module Facebook,
Flickr,
Amazon,
Ebay,
Google,
del.icio.us,
Web
importer,
Mash-ups
Open ID Facebook,
Google,
Yahoo
Yes Yes Yes, Module
Bookmark Sharing
/ Management
Yes Yes Yes Yes, via plugin Module @all by Module Yes Yes Yes, a plugin Yes Yes Yes, Module
Poll
Generation/Tally
Yes Yes, with
sharing
Yes, via plugin Yes Module Yes Yes Yes Yes Yes, Module
Contact
Management
Yes Yes Yes Yes Module Yes Yes Yes Yes Yes, Module
Supports the
Semantic Web
Yes Yes Yes, and
Linked Data
Yes
Supports
DataPortability
Yes Yes Yes Yes
Customizable Yes Yes,
templates,
page
builders,
database
builders,
open-source,
extensions,
plugins
Yes - based
on WordPress
theme and
plugin
architecture
Yes Under dev. Extensible via plugins with
a flexible API; skinnable;
available in many languages
Module Extensible
via plugins,
widgets,
tasks,
events,
REST;
skinnable;
available in
many
languages
Skinnable,
Module
Manager
Module +
Plugins +
ImpressCMS
Persitable
Framework(IPF)
Open Source,
Skinnable, and
more
Open source,
Plugins,
Themes,
Events,
Widgets
Yes Yes Yes, Module: /
Comparison of social networking software
4
Comment Comes
with iPhone
App,
Android
App,
Desktop
App, Flash
Players and
Converter.
Backed by
large
community.
Hundreds of
extensions.
Based on
WordPress,
should be
familiar to
anyone who
has used or
developed
with
WordPress
before.
Integration of many
services
"Clean, simple" More like RSS
aggrators
Equipped with a
powerful blend of
features, Drupal
supports a variety
of websites
ranging from
personal weblogs
to large
community-driven
websites.
Community
and
collaboration
platform
with many
integrated
core
applications
Supports
Free and
paid
membership
plans
Install only if
you like with
modules.
ImpressCMS =
Make a Lasting
Impression
Content
management
All component
applications
fully
integrated, and
all data
accessible by
multiple
means
including
SPARQL/RDF,
ODBC, JDBC,
ADO.NET,
OLE DB,
XMLA, and
other
protocols.
Simple,
plugin-based,
user-friendly,
SEO-friendly,
customizable
Facebook-style
newsfeed
Ajax
comment
Modular
approach, with
hundreds of
free modules
and thousands
of free
themes.
[11]
Category Tiki Wiki
CMS
Groupware
BoonEx
Dolphin
BuddyPress EngineY PeopleAggregator ELGG Mugshot Drupal Telligent
Community
iScripts
Socialware
ImpressCMS Joomla! PHPizabi ODS Oxwall Jcow phpFox XOOPS
References
[1] (http:// tiki.org/ license)
[2] (http:/ / wiki.peopleaggregator.org/ PeopleAggregator_FAQ)
[3] (http:// elgg.org/ mod/ mediawiki/ wiki/ index. php/ License)
[4] (http:// drupal.org/about)
[5] Licensing Terms (http:/ / virtuoso. openlinksw. com/ dataspace/ dav/ wiki/ Main/ VOSLicense)
[6] (http:// www. phpfox. com/ license/ )
[7] SVN (http:// developer. mugshot. org/ wiki/ Subversion)
[8] (http:// tiki.org/ Kaltura)
[9] Kaltura Elgg Plugin (http:// community. elgg. org/pg/ groups/ 282/ kaltura-plugin/)
[10] Kaltura All-in-One Video Module (http:// drupal. org/project/ Kaltura)
[11] See here: (http:// www. xoops. org/modules/ wfchannel/ index.php?wfc_cid=24)
Facebook features
5
Facebook features
Facebook is a social networking website, founded in 2004. This is a list of features that can be found on the
Facebook website, as well as technology features on the website.
General
Chat
On April 5, 2008, Facebook pre-released Facebook Chat.
[1]

[2]
As of April 23, 2008, Facebook Chat was released to
the entire Facebook user base. Users may chat with their Facebook friends on a one-to-one basis, or a user may chat
with multiple friends simultaneously through the groups feature. Instant messaging clients that currently support
Facebook Chat include AOL Instant Messenger, eBuddy, Flock, Miranda IM, Trillian, Empathy, Digsby, Pidgin,
Adium, Nimbuzz, FIM (Windows Mobile / Windows Phone 7), Palringo (Windows Mobile), Meebo, Tokbox as well
as QIP Infium with a Firefox plugin. Windows Live Messenger 2011 (Wave 4) can connect to Facebook as well.
Facebook Chat can also be run on the desktop using Gabtastik, a dedicated web chat browser. Facebook Chat can
also be run on the iPhone or iPad using Facebook Chat for iPhone app. On May 13, 2008, a Facebook developer
announced that they are working on XMPP support, allowing hundreds of instant messaging clients to interoperate
with the service;
[3]
this functionality became operational on February 10, 2010.
[4]
Some Facebook help article
[5]
containing all the information required to connect
[6]
most popular XMPP supporting IM clients to Facebook's chat
service is available.
Credits
Facebook Credits are a virtual currency you can use to buy gifts, and virtual goods in many games and applications
on the Facebook platform. As of July 2010, users of Facebook can purchase Facebook credits in Australian Dollars,
British Pound, Canadian Dollars, Chilean Peso, Colombian Peso, Danish Krone, Euro, Hong Kong Dollar, Japanese
Yen, Norwegian Krone, Swedish Krona, Swiss Franc, Turkish Lira, US Dollars, and Venezuelan Bolivar. Facebook
credits can be used on many popular games such as Happy Aquarium, Happy Island, Zoo Paradise, Happy Pets,
Hello City,
[7]
FarmVille, and Mafia Wars.
As on 30 August 2010, Facebook gifts were disabled and from then on, Facebook credits are being used for the
Games alone.
Feature List
Deals
On April 25, 2011, Facebook announced a pilot program called Deals, which offers online coupons and discounts
from local businesses. Facebook initially released Deals as a “test” in five cities: Atlanta, Austin, Dallas, San Diego
and San Francisco with the hope of expanding. This new offering is a direct competitor to other social commerce
sites such as LivingSocial and Groupon for online coupons and deals-of-the-day. Facebook users will be able to use
Facebook Credits to purchase vouchers that can be redeemed for real goods and services.
[8]

[9]
Facebook features
6
Easter eggs
The following are easter eggs that Facebook had at one time or another.
• At one time, entering the Konami Code followed by Enter at the home page caused a lensflare-style series of
circles to display when clicking, typing, or scrolling.
[10]
• Facebook chat supports some unusual emoticons.
• Asking "how is babby formed?" with the Questions feature released September 23, 2010 will Rickroll the user.
• A user can change his/her language to Leet Speak, Pirate language, and upside down English.
Facebook Live
On August 13, 2010 Facebook launched a new service called "'Facebook Live'", a live streaming video channel that
is intended to keep Facebook users updated to what is happening on the social networking site.
[11]
The service,
powered by Livestream, will feature videos from Facebook staff members and celebrity interviews, but not designed
for Facebook users to showcase their own videos. All the content shown on Facebook Live will have some tie-in
with Facebook products, features, or how people are using the site.
[12]
Facebook said this is not an opening to get
them into the video distribution space. The first official guest was America Ferrera, the leading actress in the
television series Ugly Betty. She discussed her new independent film The Dry Land, that was being promoted almost
exclusively through social media channels.
[12]
IPv6
According to a June 2010 report by Network World, Facebook said that it was offering "experimental,
non-production" support for IPv6, the long-anticipated upgrade to the Internet's main communications protocol. The
news about Facebook's IPv6 support was expected; Facebook told Network World in February 2010, that it planned
to support native IPv6 user requests "by the midpoint of this year."
[13]
In a presentation at the Google IPv6 Implementors Conference, Facebook's network engineers said it was "easy to
make [the] site available on v6." Facebook said it deployed dual-stack IPv4 and IPv6 support on its routers, and that
it made no changes to its hosts in order to support IPv6. Facebook also said it was supporting an emerging
encapsulation mechanism known as Locator/Identifier Separation Protocol (LISP), which separates Internet
addresses from endpoint identifiers to improve the scalability of IPv6 deployments. "Facebook was the first major
Web site on LISP (v4 and v6)," Facebook engineers said during their presentation. Facebook said that using LISP
allowed them to deploy IPv6 services quickly with no extra cost. Facebook's IPv6 services are available at
www.v6.facebook.com, m.v6.facebook.com, www.lisp6.facebook.com and m.lisp6.facebook.com.
[13]
Messages and Inbox
Since the website's founding, it has allowed users to send messages to each other.
[14]
A Facebook user can send a
message to any number of his/her friends at a time. Deleting a message from one's inbox does not delete it from the
inbox of other users, thus disabling a sender to redo a message sent by him.
On November 15, 2010, Facebook announced a new "Facebook Messages" service. In a media event that day, CEO
Mark Zuckerberg said, "It's true that people will be able to have a @facebook.com email addresses, but it's not
email." The launch of such a feature had been anticipated for some time before the announcement, with some calling
it a "Gmail killer." The system, to be available to all of the website's users, combines text messaging, instant
messaging, emails, and regular messages, and will include privacy settings similar to those of other Facebook
services.
Facebook features
7
Networks, Groups, and Like Pages
Facebook allows different networks and groups to which many users can join. It also allows privacy settings on basis
of networks. Groups are used for discussions and events etc. Groups are a way of enabling a number of people to
come together online to share information and discuss specific subjects. They are increasingly used by clubs,
companies and public sector organizations to engage with stakeholders - be they members of the public, employees,
members, service users, shareholders or customers. A group includes but is not limited to the following: the
members who have joined, recent news contents, wall contents, photos, posted items, videos and all associated
comments of such items. In this respect, groups are similar to pages but contain more features. Groups are limited to
300 groups per user, though it is possible to find some users with more than 300 groups because it was possible to
dodge this limit in a few ways, until recently when they fixed those exploits. The urls of group pages start with http:/
/ www. facebook.com/ group.. . and do not include the name of the group.
Individuals or companies can create "Like Pages" which allows fans of an individual, organization, product, service,
or concept to join a Facebook fan club. Like Pages look and behave much like a user's personal private profile, with
some significant differences. Public Profiles are integrated with Facebook's advertising system, allowing Public
Profile owners to easily advertise to Facebook's users. Owners can send updates to their fans, which shows up on
their home page. They also have access to insights and analytics of their fan base.
[15]
Early on, users had the option
to "become a fan" of the page until 19 April 2010
[16]
when the option was later changed to "like" the page. While an
individual with a personal profile can acquire up to 5,000 friends, a "Like Page" can have an unlimited number of
"Likers". "Like Pages" can also be customized by adding new Tabs using the Static FBML application. This
powerful feature can bring additional functionality to a page such as e-mail collection, specialized content, or a
landing page for sales activity. The urls of "Like Pages" start with http:/ / www. facebook. com/ pages. . . and do
include the name of the individual etc. liked.
News Feed
On 6 September 2006, Ruchi Sangvhi announced a new home page feature called News Feed.
[17]
Originally, when
users logged into Facebook, they were presented with a customizable version of their own profile. The new layout,
by contrast, created an alternative home page in which users saw a constantly updated list of their friends' Facebook
activity. News Feed highlights information that includes profile changes, upcoming events, and birthdays, among
other updates. This has enabled spammers and other users to manipulate these features by creating illegitimate events
or posting fake birthdays to attract attention to their profile or cause.
[18]
News Feed also shows conversations taking
place between the walls of a user's friends. An integral part of the News Feed interface is the Mini-Feed, a news
stream on the user's profile page that shows updates about that user. Unlike in the News Feed, the user can delete
events from the Mini-Feed after they appear so that they are no longer visible to profile visitors.
Initially, the addition of the News Feed caused some discontent among Facebook users. Many users complained that
the News Feed was too cluttered and full of undesired information. Others were concerned that the News Feed made
it too easy for other people to track activities like changes in relationship status, events, and conversations with other
users. This tracking is often casually referred to as "Facebook-Stalking."
[19]
In response to this dissatisfaction,
creator Mark Zuckerberg issued an apology for the site's failure to include appropriate customizable privacy features.
Thereafter, users were able to control what types of information were shared automatically with friends.
[20]
Currently, users may prevent friends from seeing updates about several types of especially private activities,
although other events are not customizable in this way.
[21]
With the introduction of the "New Facebook" - in early February 2010 - came a total redesign of the pages, several
new features and changes to News Feeds.
[22]
On their personal Feeds (now integrated with Walls), users were given
the option of removing updates from any application as well as choosing the size they show up on the page.
Furthermore, the community feed (containing recent actions by the user's friends) contained options to instantly
select whether to hear more or less about certain friends or applications.
[23]
Facebook features
8
Notifications
Notifications of the more important events, for example, someone sharing a link on the user's wall or commenting on
a post the user previously commented on, briefly appear for a few seconds in the bottom left as a popup message (if
the user is online), and a red counter is updated on the toolbar at the top, thus allowing the user to keep track of all
the most recent notifications.
Phone
On September 2010, rumors of a "Facebook Phone" similar to Google's Android, circulated in business and tech
industry news. In an interview with well-known technology blog Techcrunch, CEO Mark Zuckerberg was noted to
have said, "Our strategy is very horizontal. We're trying to build a social layer for everything," while denying that
they were attempting to compete with the Apple iPhone or Android.
[24]
Photo Tagging
On April 11, 2011, Facebook launched a new feature for photo tagging - people can tag photos with a brand,
product, company or person’s Facebook page, similar to the way they tag their friends in photos.
[25]
Poke
The poke feature is intended to be a "nudge" to attract the attention of another user. Many Facebook users use this
feature to attract attention or say "hello" to their friends.
[26]
A previous version of Facebook's FAQ gave additional
insight into the origin of the feature, stating: "When we created the poke, we thought it would be cool to have a
feature without any specific purpose. People interpret the poke in many different ways, and we encourage you to
come up with your own meanings."
There are several applications on Facebook which extend the idea of the poke feature by allowing users to perform
other actions to their friends—such as "kick" or "wave to". People often reciprocate pokes back and forth until one
side gives up, an event known as a "Poke War".
Smartphones
Facebook mobile graphical user
interface.
Many new smartphones offer access to the Facebook services either through their
web-browsers or applications. The Facebook iPhone-compatible web site was
launched August 2007 and as of July 2008 over 1.5 million people used it
regularly, at the point when a free application for the iOS named "Facebook for
iPhone" was launched.
[27]
Version 2.0 of this app was released in September
2008 and featured improved services such as being able to respond to friend
requests and notifications.
[28]
Version 3.0 was released in August 2009 and
added features such as events, and uploading video with an iPhone 3GS.
[29]
In
the latest update for the Facebook for iPhone app, GPS use is also integrated in
the app under the section "places" in which you can discover moments and
experiences when you and your friends are at the same place at the same time.
This app is compatible with iPhone 3G, 3Gs, and 4, running iOS 3.0 or later.
[30]
Nokia offers a Facebook app on its Ovi Store for Nokia S60 devices such as the
N97 and contains most of the functionality of the full website.
[31]
Google's Android 2.0 OS automatically includes an official Facebook app. The
first device to use this is the Motorola Droid. The app has options to sync Facebook friends with contacts, which
Facebook features
9
adds profile pictures and status updates to the contacts list. Microsoft also offers an Facebook application for its
Windows Mobile platform, including features such as messaging, uploading pictures and video straight from the
device, managing profile information, contact integration allowing users to call anyone in their friends list that has
their number in their profile information. It is also possible to add an chat feature to Windows Mobile via third-party
software. Research In Motion also offers a Facebook application for the BlackBerry. It includes a range of functions,
including an ability to integrate Facebook events into the BlackBerry calendar, and using Facebook profile pictures
for Caller ID.
[32]
Status Updates
Facebook has a feature called "status updates" (also referred to simply as "status") which allows users to post
messages for all their friends to read. In turn, friends can respond with their own comments, and also press the
"Like" button to show that they enjoyed reading it. A user's most recent status update appears on the user's wall, and
is also noted in the "Recently updated" section of a user's friend list. Originally, the purpose of the feature was to
allow users to inform their friends of their current "status" (for example, their current feelings, whereabouts, or
actions) by referring to themselves in the third person (for example, "George is happy" or "John is with Robert at his
house"). However, users are no longer required to write in the third person. Facebook originally prompted the status
update with "Username is..." and Facebook users filled in the rest. However, on December 13, 2007, the requirement
to start a status update with is was removed.
[33]
The question "What are you doing right now?" was introduced. In
March 2009, the status update question was changed from "What are you doing right now?" to "What's on your
mind?"
[34]
In 2009, Facebook added the feature to tag certain friends (or groups etc.) within one's status update by
adding an @ character before their name, turning the friend's name into a link to their profile and including the
message on the friend's wall.
URL shortener
On December 14, 2009, Facebook launched its own URL shortener based on FB.me domain name.
[35]
From that
point on, all links based on facebook.com can be accessed after fb.me, which is seven characters shorter.
Usernames
Starting June 13, 2009, Facebook introduced a feature that allowed users to choose a Facebook username to make
user location easier. The user is able to direct others to their page through a simple link such as
www.facebook.com/username rather than an otherwise complex URL. This feature on Facebook quickly spread,
with more than 1 million users registering usernames in the first three hours.
[36]
Usernames are now available to any
existing or newly registered user.
According to the FAQ, "Facebook reserves the right to remove and/or reclaim any username at any time for any
reason".
[37]
Wall
The Wall is a space on each user's profile page that allows friends to post messages for the user to see while
displaying the time and date the message was written. One user's Wall is visible to anyone with the ability to see his
or her full profile, and different users' Wall posts show up in an individual's News Feed. Many users use their friends'
Walls for leaving short, temporal notes. More private discourse is saved for messages, which are sent to a user's
inbox, and are visible only to the sender and recipient(s) of the message, much like email.
In July 2007, Facebook allowed users to post attachments to the Wall,
[38]
whereas previously the Wall was limited to
text only. In May 2008, the Wall-to-Wall for each profile was limited to only 40 posts. Recently Facebook has
allowed users to insert html code in boxes attached to the wall via apps like Static FBML which has allowed
marketers to track use of their fan pages with Google Analytics.
[39]
Facebook features
10
Questions
On March 24, 2011, Facebook announced that its new product - Facebook Questions - facilitates short, poll-like
answers in addition to long-form responses, and also links directly to relevant items in Facebook's directory of "fan
pages."
[40]
Applications
Events
Facebook events are a way for members to let friends know about upcoming events in their community and to
organize social gatherings.
[41]
Events require an event name, network, host name, event type, start time, location, and
a guest list of friends invited. Events can be Public or Private. Private events cannot be found in searches and are by
invitation only. People who have not been invited cannot view Private event description, Wall or photos. They also
will not see any Feed stories about the event.
[42]
When setting up an event the user can choose to allow friends to
upload photos or videos. Note that unlike real world events, all events are treated as separate entities (when the
reality is some events sit inside other events, going to one event would preclude going to another, and so on).
In February 2011, Facebook began to use the hCalendar microformat to mark up events, and the hCard microformat
for the events' venues, enabling the extraction of details to users' own calendar or mapping applications.
[43]
Marketplace
In May 2007, Facebook introduced the Facebook Marketplace allowing users to post free classified ads within the
following categories: For Sale, Housing, Jobs, and Other. Ads can be posted in either available or wanted format.
[44]
The market place is available for all Facebook users and is currently free.
[45]
In 2009, Facebook transferred
ownership of the Marketplace to Oodle.
[46]
Notes
Facebook Notes was introduced on 22 August 2006, a blogging feature that allowed tags and embeddable images.
Users were later able to import blogs from Xanga, LiveJournal, Blogger, and other blogging services.
[47]
A recent use of Notes includes the Internet meme - "25 Random Things About Me" which involves writing 25 things
about the user that their friends don't already know about them and using the tag function to ask 25 friends to also do
so. Nearly 5 million "25 Random Things" notes were written on Facebook profiles in the first week of February
2009.
[48]
Places
Facebook announced Places on August 18, 2010. It is a feature that lets users "check in" to Facebook using a mobile
device to let a user's friends know where they are at the moment.
[49]
This feature is already known from Foursquare,
a social network where users share their geolocation data via mobile phones.
In November 2010, Facebook announced "Deals", a subset of the Places offering, which allows for users to check in
from restaurants, supermarkets, bars, and coffee shops using an app on a mobile device and then be rewarded
discounts, coupons, and free merchandise. This feature is marketed as a digital version of a loyalty card or coupon
where a customer gets rewarded for loyal buying behavior.
[50]
Available countries: places is currently available only in some countries: Australia, Austria, Belgium, Bulgaria,
Estonia, Canada, Cayman Islands, Japan, United Kingdom, United States, France, Italy, Spain, Norway, Denmark,
Sweden, South Africa, Finland, Ireland, Singapore, Taiwan, Thailand, Hong Kong, and Philippines, with many more
on the way.
Facebook features
11
Supported phones: On October 10, 2010, Places became available on Blackberry, after iPhone.
[51]
The Android OS
is also places capable. Other users, including Windows Mobile users, must use a HTML5 browser
[52]
to use Places
via Facebook Touch Site.
Platform
The Facebook Platform provides a set of APIs and tools which enable 3rd party developers to integrate with the
"open graph" — whether through applications on Facebook.com or external websites and devices. Launched on May
24, 2007, Facebook Platform has evolved from enabling development just on Facebook.com to one also supporting
integration across the web and devices.
Facebook Platform Statistics as of May 2010:
• More than one million developers and entrepreneurs from more than 180 countries
• More than 550,000 active applications currently on Facebook Platform
• Every month, more than 70% of Facebook users engage with Platform applications
• More than 250,000 websites have integrated with Facebook Platform
• More than 100 million Facebook users engage with Facebook on external websites every month
Third party companies such as Adonomics, Kontagent and Mixpanel provide application metrics, and blogs such as
AppRate, Inside Facebook, and Face Reviews have sprung up in response to the clamor for Facebook applications.
On July 4, 2007, Altura Ventures announced the "Altura 1 Facebook Investment Fund," becoming the world's first
Facebook-only venture capital firm.
On August 29, 2007, Facebook changed the way in which the popularity of applications is measured, to give
attention to the more engaging applications, following criticism that ranking applications only by the number of
people who had installed the application was giving an advantage to the highly viral, yet useless applications. Tech
blog Valleywag has criticized Facebook Applications, labeling them a "cornucopia of uselessness."[5] Others have
called for limiting third-party applications so the Facebook "user experience" is not degraded.
Primarily attempting to create viral applications is a method that has certainly been employed by numerous
Facebook application developers. Stanford University even offered a class in the Fall of 2007, entitled, Computer
Science (CS) 377W: "Create Engaging Web Applications Using Metrics and Learning on Facebook". Numerous
applications created by the class were highly successful, and ranked amongst the top Facebook applications, with
some achieving over 3.5 million users in a month.
Questions
In May 2010, Facebook began testing and software production.The Questions is, an application in which users
submit questions for their friends to answer. It is expected to compete directly with services such as Yahoo!
Answers.
[53]
Photos
One of the most popular applications on Facebook is the Photos application, where users can upload albums of
photos, tag friends helped by face recognition technology,
[54]
and comment on photos. According to Facebook,
• 50+ billion user photos
[55]
(in July 2010)
• More than 1.5 petabytes (1.5 million gigabytes) of photo storage used
[56]
(in May 2009).
• 220 million photos added each week which take up 25 terabytes of disk space (in May 2009).
• 3+ billion photo images served to users every day
[57]
(in May 2007).
• 550,000+ images served per second during peak traffic windows (in May 2009).
Facebook features
12
Videos
During the time that Facebook released its platform, it also released an application of its own for sharing videos on
Facebook.
[58]
Users can add their videos with the service by uploading video, adding video through Facebook
Mobile, and using a webcam recording feature. Additionally, users can "tag" their friends in videos they add much
like the way users can tag their friends in photos, except the location of the friend in the video is not displayed. Users
also have the option of video messaging. Videos cannot be placed in categories, whereas photos are sorted by
albums.
Languages
As of March 2011, Facebook supports the following languages:
• Afrikaans • Croatian • Estonian • Indian English
• Bahasa Melayu • Chinese • Bosnian language • Chilean Spanish
• Bahasa Indonesia • Norwegian • Esperanto • Venezuelan Spanish
• Catalan • Polish • Basque • Mexican Spanish
• Czech • Portuguese • Faroese • Colombian Spanish
• Welsh • Brazilian Portuguese • Irish • Malagasy
• Danish • Serbian • Icelandic • Maltese
• Dutch • Romanian • Galician • Uzbek
• English (UK) • Russian • Swahili • Quechua
• English (US) • Slovene • Latvian • Somali
• English (Upside-down) • Slovak • Xhosa • Tatar
• English (Pirate) • Thai • Zulu • Yiddish
• Spanish • Vietnamese • Kurdish • Limburgish
• Castilian Spanish • Turkish • Leet Speak • Chinese Simplified
• Filipino • Finnish • Latin • Japanese
• French • Greek • Albanian • Mongolia
• Canadian French • Hebrew • Javanese • Tamil
• Korean • Arabic • Aymara • Telugu
• German • Azerbaijani • Cherokee
• Hungarian • Lithuanian • Swedish
Security Features
On May 12, 2011, Facebook announced that it is launching several new security features designed to protect users
from malware and from getting their accounts hijacked.
[59]
Clickjacking Warnings
Facebook will display warnings when users are about to be duped by clickjacking and cross-site scripting attacks in
which they think they are following a link to an interesting news story or taking action to see a video and instead end
up spamming their friends.
[59]
Facebook features
13
Login Approvals
Facebook also is offering two-factor authentication called "Login Approvals," which if turned on will require users
to enter a code whenever they log into the site from a new or unrecognized device. The code is sent via text message
to the user's mobile phone.
[59]
Site Warnings
Facebook is partnering with the free Web of Trust safe surfing service to give Facebook users more information
about the sites they are linking to from the social network. When a user clicks on a potentially malicious link, a
warning box will appear that gives more information about why the site might be dangerous. The user can either
ignore the warning or go back to the previous page.
[59]
Former features
FBML
Facebook Markup Language (FBML) is considered to be Facebook's own version of HTML. While many of the tags
of HTML can be used in FBML, there are also important tags that cannot be used use such as HTML, HEAD and
BODY. Also, Javascript cannot be used with FBML..
According to Facebook Markup Language (FBML) Developer's page,
[60]
FBML now deprecated. No new features
will be added to FBML and developers are recommended to develop new applications utilizing HTML, JavaScript
and CSS.
Gifts
Some of Facebook's gifts, as displayed in the website's gift shop.
In February 2007, Facebook added a new
virtual gift feature to the website. Friends
could send gifts, small icons of novelty
items designed by former Apple designer
Susan Kare, to each other by selecting one
from Facebook's virtual gift shop and
adding a message. Gifts given to a user
appear on the recipient's wall with the
giver's message, unless the giver decided to
give the gift privately, in which case the
giver's name and message is not displayed to
other users. Additionally, all gifts (including
private gifts) received by a user are
displayed in the recipient's gift box (right above their wall on their profile), marked with either the first name of the
user (for public gifts) or the word "Private." An Anonymous option is also available, by which anyone with profile
access can see the gift, but only the recipient sees the message. None will see the giver's name, and the gift goes in
the recipient's gift box but not the wall.
Facebook users are given one free gift to give upon registering their account. Each additional gift given by a user
costs US$1.00. The initial selection of gifts was Valentine's Day themed, and 50% of the net proceeds (after credit
card processing fees were taken out, etc.) received through February 2007 were donated to the charity Susan G.
Komen for the Cure. After the month of February, the proceeds were no longer donated. Soon after, Facebook began
making one new gift available each day, most of which had a limited supply or were available for a limited time.
Facebook features
14
On 8 November 2008, Facebook changed the $1.00 per gift model to a micro-payment model of 100 points per
$1.00, with the existing gifts costing 100 points. They planned to allow a wider variety of gifts in the future.
The built-in Gifts feature was removed on August 1, 2010, to allow Facebook to focus on more important website
features. Existing gift-giving applications can be used as a replacement for the Gifts feature.
[61]
Lite
In August 2009, Facebook announced the rollout of a "lite" version of the site, optimized for users on slower or
intermittent Internet connections. Facebook Lite offered fewer services, excluded most third-party applications and
required less bandwidth.
[62]
A beta version of the slimmed-down interface was released first to invited testers
[63]
before a broader rollout across users in the United States, Canada, and India.
[62]
It was announced on 20 April 2010
that support for the "lite" service had ended and that users would be redirected back to the normal, full content,
Facebook website. The service was operational for only eight months.
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[35] "FB.me for Facebook of course" (http:// dot-me.of-cour.se/ 2009/ 12/ 14/ fb-me-for-facebook/). 2009-12-14. . Retrieved 2009-12-14.
[36] The 25 Weirdest Facebook Vanity URLs (http:// fbvanityurls. com/ Weirdest.html)
[37] Can Facebook take back a username that has already been claimed? (http:// www.facebook.com/ help/ ?faq=15091)
[38] Der, Kevin. "Facebook is off-the-wall" (http:/ / blog. facebook.com/ blog. php?post=3532972130). . Retrieved 2007-07-30.
[39] Tumurcuoglu, Herman. "How to Add Google Analytics to Your Facebook Fan Page" (http:// web.analyticsblog. ca/ 2010/ 04/
how-to-add-google-analytics-to-your-facebook-fan-page/). .
[40] Caroline McCarthy, cnet.com. " Facebook fine-tunes its Questions product (http:// news. cnet.com/ 8301-13577_3-20046853-36.
html?part=rss&subj=news& tag=2547-1_3-0-20)." March 24, 2011. Retrieved March 25, 2011.
[41] "Events" (http:/ / www.facebook. com/ help. php?page=13). Facebook. . Retrieved 2008-03-05.
[42] Facebook.com (http:// www. facebook.com/ help/ ?page=829)
[43] Protalinski, Emil (2011-02-18). "Facebook adds hCalendar and hCard microformats to Events" (http:// www. zdnet.com/ blog/ facebook/
facebook-adds-hcalendar-and-hcard-microformats-to-events/266). ZDNet. . Retrieved 24 March 2011.
[44] "Facebook Adds Marketplace of Classified Ads" (http:// www.physorg.com/ news98196557. html). 2007-05-12. . Retrieved 2007-05-15.
[45] "Marketplace" (http:/ / www.facebook. com/ help. php?page=24). Facebook. . Retrieved 2008-03-05.
[46] Craig Donato (2009-03-03). "The New Facebook Marketplace Powered by Oodle" (http:// blog.facebook.com/ blog.
php?post=57525537130). .
[47] Abram, Carolyn (2006-09-26). "Welcome to Facebook, everyone" (http:// blog. facebook.com/ blog. php?post=2210227130). Facebook. .
Retrieved 2008-03-08.
[48] Quenqua, Douglas (2009-02-04). "Ah, Yes, More About Me? Here Are ‘25 Random Things’" (http:// www.nytimes. com/ 2009/ 02/ 05/
fashion/ 05things. html). NY Times.com. . Retrieved 2009-02-09.
[49] Sharon, Michael Eyal (2010-08-18). "Who, What, When, and Now...Where" (http:/ / blog. facebook.com/ blog. php?post=418175202130).
Facebook. . Retrieved 2010-08-19.
[50] "Facebook Ads Provide 'Deals' for Local Merchants, Marketers" (http:// adage.com/ digital/ article?article_id=146878). . Retrieved
November 4, 2010.
[51] DISQUS, Blackberry (2010-11-10). "Facebook Places Now Available For BlackBerry!" (http:// blogs. blackberry.com/ 2010/ 11/
facebook-places-blackberry/). Blackberry. . Retrieved 2010-12-09.
[52] Codepad Team, MinaSolution (2010-11-10). "Facebook Places on Windows Mobile" (http:// www. minasolution. com/ tools/ codepad/
facebook-places-on-windows-mobile-how-to-1291873451. html). MinaSolution. . Retrieved 2010-12-09.
[53] "Are Questions The “Future Of Facebook”?" (http:// techcrunch.com/ 2010/ 05/ 31/ facebook-questions-facebook/). TechCrunch. Retrieved
July 4, 2010.
[54] Techcrunch.com (http:/ / techcrunch. com/ 2010/ 12/ 15/ facebook-uses-face-recognition-to-help-tag-photos/)
[55] "Scaling Facebook to 500 Million Users and Beyond" (http:/ / www.facebook.com/ note. php?note_id=409881258919). Facebook. .
Retrieved 2010-08-04.
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[57] "The Facebook Bifts" (http:// blog. facebook. com/ blog. php?post=2406207130). facebook.com. . Retrieved 2008-03-05.
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facebook-video-launches/). . Retrieved 2008-03-05.
Facebook features
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[59] Elinor Mills, CNET. " Facebook adds new user security features (http:/ / news.cnet. com/ 8301-27080_3-20062069-245.html?part=rss&
subj=news&tag=2547-1_3-0-20)." May 12, 2011. Retrieved May 12, 2011.
[60] Developers.facebook.com (http:// developers. facebook.com/ docs/ reference/fbml/ )
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Myspace
17
Myspace
Myspace
Type Subsidiary
Founded Santa Monica, California (2003)
Headquarters Beverly Hills, California, U.S.
Area served Worldwide
Key people
Tom Anderson
(Co-Founder)/(ex-President)
Chris DeWolfe (Co-Founder)/(ex-CEO)
Owen Van Natta (ex-CEO)
Mike Jones (Co-President)
Jason Hirschhorn (Co-President)
[1]
Revenue
US$385 million (2009 est.)
[2]
Owner News Corporation
Employees
1000
[3]
Slogan A Place for Friends
Website
myspace.com
[4]
IPv6 support No
Alexa rank
76 (May 2011)
[5]
Type of site Social networking service
Advertising Google, AdSense
Registration Required
Users
34 million (March 2011)
[6]
Available in 15 languages
Launched August 2003
Current status Active
Myspace,
[7]
stylized My_____
[8]
and previously MySpace, is a social networking website. Its headquarters are in
Beverly Hills, California
[9]
where it shares an office building with its immediate owner, News Corp. Digital Media,
owned by News Corporation.
Myspace became the most popular social networking site in the United States in June 2006, a position that it held
throughout 2007 until 2008.
[10]
In April 2008, according to comScore, Myspace was overtaken internationally by its
main competitor, Facebook, based on monthly unique visitors.
[11]

[12]
Myspace employs 1,000 employees, after
laying off 30% of its workforce in June 2009;
[3]
the company does not disclose revenues or profits separately from
News Corporation. Quantcast estimates MySpace's monthly U.S. unique visitors at 43.2 million.
[13]
Myspace
18
History
Fox Interactive Media headquarters, 407 North
Maple Drive, Beverly Hills, California, where
Myspace is also housed.
After the 2002 launch of Friendster, several eUniverse employees with
Friendster accounts saw its potential and decided to mimic the more
popular features of the social networking website, in August 2003.
Within 10 days, the first version of Myspace was ready for launch.
[14]
A complete infrastructure of finance, human resources, technical
expertise, bandwidth, and server capacity was available for the site,
right out of the gate, so the Myspace team was not distracted with
typical start-up issues. The project was overseen by Brad Greenspan
(eUniverse's Founder, Chairman, CEO), who managed Chris DeWolfe
(MySpace's starting CEO), Josh Berman, Tom Anderson (MySpace's
starting president), and a team of programmers and resources provided
by eUniverse.
The very first Myspace users were eUniverse employees. The company held contests to see who could sign up the
most users.
[15]
The company then used its resources to push Myspace to the masses. eUniverse used its 20 million
users and e-mail subscribers to quickly breathe life into MySpace,
[16]
and move it to the head of the pack of social
networking websites. A key architect was tech expert Toan Nguyen who helped stabilize the Myspace platform when
Brad Greenspan asked him to join the team.
[17]
Original logo
The origin of the MySpace.com domain was a site owned by
YourZ.com, Inc.
[18]
It was intended to be a leading online data storage
and sharing site up until 2002. By 2004, Myspace and MySpace.com,
which existed as a brand associated with YourZ.com,
[19]

[20]
had made
the transition from a virtual storage site to a social networking site.
This is the natural connection to Chris DeWolfe and a friend, who reminded him he had earlier bought the URL
domain, MySpace.com, intending it to be used as a web hosting site,
[21]
since both worked at one time in the virtual
data storage business, which itself was a casualty of the "dot bomb" era.
Shortly after launching the site, team member Chris DeWolfe suggested that they start charging a fee for the basic
Myspace service.
[22]
Brad Greenspan nixed the idea, believing that keeping Myspace free and open was necessary to
make it a large and successful community.
[23]
Some employees of Myspace including DeWolfe and Berman were later able to purchase equity in the property
before MySpace, and its parent company eUniverse (now renamed Intermix Media) was bought in July 2005 for
US$580 million by Rupert Murdoch's News Corporation (the parent company of Fox Broadcasting and other media
enterprises).
[14]

[24]
Of this amount, approximately US$327 million has been attributed to the value of Myspace
according to the financial adviser fairness opinion.
[25]
Myspace
19
Oxfam America President Raymond C. Offenheiser, Wendi Deng,
and Rupert Murdoch with MySpace co-founders Anderson and
DeWolfe at the 2006 Oxfam/MySpace Rock for Darfur event
In January 2006, Fox announced plans to launch a UK
version of Myspace in a bid to "tap into the UK music
scene"
[26]
which they have since done. They also
released a version in China
[27]
and have since launched
similar versions in other countries.
The 100 millionth account was created on August 9,
2006,
[28]
in the Netherlands.
[29]
The corporate history of Myspace as well as the status
of Tom Anderson as a Myspace founder has been a
matter of some public dispute.
On November 1, 2007, Myspace and Bebo joined the
Google-led OpenSocial alliance, which already
includes Friendster, Hi5, LinkedIn, Plaxo, Ning and
SixApart. OpenSocial was to promote a common set of standards for software developers to write programs for
social networks. Facebook however remained independent. Google had been unsuccessful in building its own social
networking site (Orkut was succeeding in Brazil but struggling in the U.S.) and was using the alliance to present a
counterweight to Facebook.
[30]

[31]

[32]

[33]
By late 2007 into 2008, Myspace was considered the leading social networking site, and consistently beat out main
competitor Facebook in traffic. At its peak, when News Corp attempted to merge it with Yahoo! in 2007, Myspace
was valued at $12 billion.
[34]

[35]
Decline
Since 2008, Myspace has been in a continuing loss of membership, and there are several suggestions for its decline.
One claim is that Myspace failed to innovate and stuck to a "portal strategy" of building an audience around
entertainment and music, whereas Facebook and Twitter continually launched new features to improve the
social-networking experience.
[36]

[37]
A former Myspace executive suggested that the US$900 million three year
advertisement deal with Google, while being a short-term cash windfall, was a handicap in the long run. That deal
required Myspace to place even more ads on its already heavily advertised space, which made the site more difficult
to use and less flexibility. Myspace could not experiment with its own site without forfeiting revenue, while rival
Facebook was rolling out a clean site design.
[38]
These have been cited as factors why users, who as teens were
Myspace's strongest audience in 2006 and 2007,
[39]
have been migrating to Facebook; Facebook which started strong
with the 18-to-24 group (mostly college students)
[40]
has been much more successful than Myspace at attracting
older users.
[41]

[42]

[43]
On April 19, 2008, Facebook overtook Myspace in the Alexa rankings.
[44]

[45]
The site ranking of Myspace as of
March 2011 was 69,
[5]
as opposed to the number 2 position held by Facebook.
[46]
Former AOL executive Jonathan Miller, who joined News Corp in charge of the digital media business, was in the
job for three weeks when he shuffled Myspace's executive team in early 2009. Myspace President Tom Anderson
stepped down while Chris DeWolfe was replaced as Myspace CEO by former Facebook COO Owen Van Natta.
[47]
[48]
News Corp. Chairman and CEO Rupert Murdoch was said to be frustrated that Myspace never met expectations,
as a distribution outlet for Fox studio content, and missing the US$1 billion mark in total revenues.
[49]
Myspace has attempted to redefine itself as a social entertainment website, with more of a focus on music, movies,
celebrities and TV, instead of a social networking website. Myspace also developed a linkup with Facebook that
would allow musicians and bands to manage their Facebook profiles. CEO Mike Jones was quoted as saying that
Myspace now is a "complementary offer" to Facebook Inc., which is "not a rival anymore."
[35]
Myspace
20
In March 2011, market research figures released by comScore suggested that Myspace had lost 10 million users
between January and February 2011, and that it had fallen from 95 million to 63 million unique users during the
previous twelve months.
[50]
Myspace registered its sharpest audience declines in the month of February 2011, as
traffic fell 44% from a year earlier to 37.7 million unique U.S. visitors. Advertisers have been reported as unwilling
to commit to long term deals with the site.
[51]
At the start of 2011, there was media speculation that Myspace Corp. will be auctioned during the year, and in late
February, News Corp officially put the site up for sale. If Myspace were to be sold, it is estimated to be worth
$50–200 million.
[52]
Losses from last quarter of 2010 were $156 million, over double of the previous year.
[53]
Re-design
Throughout 2007 and 2008, Myspace redesigned many of the features of its site in both layout and in function. One
of the first functions to be redesigned was the user home page, with features such as status updates, applications, and
subscriptions being added in order to compete with Facebook. In 2008, the Myspace homepage was redesigned.
Myspace Music was redecorated in 2008 and 2009, making it more like an online music store similar to iTunes and
Rhapsody, along with the ability to create playlists. The use of Playlist.com on Myspace was abolished after the new
Myspace music was launched. Some of the classic features of Myspace music, such as the artist directory, were also
abolished.
On March 10, 2010, Myspace had some new features added like recommendation engine for new users which
suggests games, music and videos based on their previous search habits. The security on Myspace was also
accounted to, with the criticism of Facebook, to make it a safer site. The security of Myspace enables users to choose
if the content could be viewed for Friends Only, 18 and older, or Everyone. The website will also release several
mobile micro applications for Myspace gamers besides sending them games alerts. The site may release 20 to 30
micro apps and go mobile in 2011.
[54]
In Summer 2010, the color scene of Myspace changed. The classic blue was replaced by a more white interface, to
resemble the look and feel of Facebook, and to attract users of Facebook to join or rejoin Myspace. The
simplification of the navigation bar also made it easier to find features quickly. In August 2010, the home page was
modified to give new room for the Myspace Stream and to make it resemble Facebook further. Profile 3.0 was
launched as well, which was an upgrade from profile 2.0. That enabled users to have more creativity with a simpler
interface. Templates, like profile 2.0, are added too but it also enabled simpler template creation methods and
module control. Building templates has become simpler; without the use of custom HTML or CSS, users can upload
photos from their computers or find background images on the Internet by typing a URL, to give it more of a
personal, more sentimental and individualist image than the prepackaged layout sites that were used before. HTML
and CSS can be still used on the profile, but an HTML or CSS module must be added to promote a neater layout but
still use the sponsored layout sites.
In September 2010, Myspace continued to work on improving the website. A photos section was added and the
Fotoflexer app was added to photos. Myspace also enabled users to integrate their Myspace activity to their Twitter
and Facebook accounts, to attract and show others that they are still on Myspace and to bring users back to Myspace.
Myspace Movies was also added to promote movies and movie related media.
In November 2010, the company fully integrated with Facebook Connect – calling it "Mash Up with Facebook" in
an announcement widely seen as the final act of acknowledging Facebook's domination of the social networking
industry.
[55]

[56]
In January 2011 it was announced that Myspace staff would be reduced by 47%.
[57]
Despite the new design, user
adoption continued to decrease.
[58]
Myspace
21
New image
On October 27, 2010, Myspace introduced a beta version of a new site design on a limited scale, with plans to switch
all interested users to the new site in late November. Chief executive Mike Jones said the site is no longer competing
with Facebook as a general social networking site. Instead, Myspace would be music-oriented and would target
younger people. Jones believed most younger users would continue to use the site after the redesign, though older
users might not. The goal of the redesign is to increase the number of Myspace users and how long they spend there.
On October 26, BTIG analyst Richard Greenfield said, "Most investors have written off MySpace now," and he was
unsure whether the changes would help the company recover. However, these new changes are highly disliked by the
Myspace community.
[59]
New logo design
A report in October 2010 at Techcrunch.com detailed Myspace's debut of a new logo. The "My" portion appears in a
different font, while the part previously occupied by the word "Space" was replaced by a simple underline mark,
representing a blank "space". This logo has been implanted on Myspace's website since November 11.
[60]
Revenue model
Myspace operates solely on revenues generated by advertising as its user model possesses no paid-for features for
the end user.
[61]
Through its Web site and affiliated ad networks, Myspace is second only to Yahoo! in its capacity to
collect data about its users and thus in its ability to use behavioral targeting to select the ads each visitor sees.
[62]
On August 8, 2006, search engine Google signed a $900 million deal to provide a Google search facility and
advertising on Myspace.
[63]

[64]

[65]
Myspace has proven to be a windfall for many smaller companies that provide
widgets or accessories to the social networking giant. Companies such as Slide.com, RockYou!, and YouTube were
all launched on Myspace as widgets providing additional functionality to the site. Other sites created layouts to
personalize the site and made hundreds of thousands of dollars for its owners most of whom were in their late teens
and early twenties.
[66]

[67]
In November 2008, Myspace announced that user-uploaded content that infringed on copyrights held by MTV and
its subsidiary networks would be redistributed with advertisements that would generate revenue for the
companies.
[68]
In 2009, Myspace also added a new status update feature. If a Myspace user has a Twitter account, the tweet will
also update the Myspace status. (Facebook also has a similar feature.) It does, however, require that the two accounts
be synched up together.
Contents of a Myspace profile
Moods
Moods are small emoticons that are used to depict a mood the user is in. The feature was added in July 2007. The
mood feature as of 2010 is not included by default with the status updates, but could be shared on the homepage as a
separate update.
Blurbs, blogs, multimedia
Profiles contain two standard "blurbs": "About Me" and "Who I'd Like to Meet" sections. Profiles also contain an
"Interests" section and a "Details" section. In the "Details" section, "Status" and "Zodiac Sign" fields will always
display. However, fields in these sections will not be displayed if members do not fill them in. Profiles also contain a
blog with standard fields for content, emotion, and media. Myspace also supports uploading images. One of the
images can be chosen to be the "default image", the image that will be seen on the profile's main page, search page,
Myspace
22
and as the image that will appear to the side of the user's name on comments, messages, etc. A photo editor powered
by Fotoflexer is available which can not only crop images and adjust contrast but also convert the image to a cartoon
or a line drawing made with neon lights, or put the user's face in a photo of a $100 bill. Flash, such as on MySpace's
video service, can be embedded. Blogging features are also available. These features could be hidden on a profile by
using the module customizer or using HTML/CSS codes. Photos could be displayed on the Myspace profile instead
of a link that it was used in previous years. Photos can be made into a slide show.
Comments
Below the User's Friends Space (by default) is the "comments" section, wherein the user's friends may leave
comments for all viewers to read. Myspace users have the option to delete any comment or require all comments to
be approved before posting. If a user's account is deleted, every comment left on other profiles by that user will be
deleted, and replaced with the comment saying "This Profile No Longer Exists". The option of using HTML in
comments could be enabled or disabled.
Profile customization (HTML/CSS)
Myspace allows users to customize their user profile pages by entering HTML (but not JavaScript) into such areas as
"About Me", "I'd Like to Meet", and "Interests". Videos and flash-based content can be included this way. Users also
have the option to add music to their profile pages via Myspace Music, a service that allows bands to post songs for
use on Myspace.
A user can also change the general appearance of his or her page by entering CSS (in a <style> ...
</style> element) into one of these fields to override the page's default style sheet using Myspace editors. This is
often used to tweak fonts and colors. The fact that the user-added CSS is located in the middle of the page (rather
than being located in the <head> element) means that the page will begin to load with the default Myspace layout
before abruptly changing to the custom layout. A special type of modification is a div overlay, where the default
layout is dramatically changed by hiding default text with <div> tags and large images.
There are several independent web sites offering Myspace layout design utilities which let a user select options and
preview what their page will look like with them.
In 2008, Myspace launched a new Profile 2.0 as the next generation of the Myspace profile. Profile 2.0 features a
cleaner interface and the ability to hide or show modules of the profile, along with customize the position of the
module on the profile. Profile 2.0 layouts were released on the internet quickly as the use of the classic Myspace
layouts do not work with profile 2.0. Profile 2.0 also was criticized for not looking right when trying to add custom
CSS. To add custom CSS, the original theme has to be scrapped and many Myspace tweaks were not functional in
the Profile 2.0 layout. In 2010, Myspace abandoned the Profile 1.0 layout and made Profile 2.0 the standard features
of the profile. That promoted a cleaner interface and many themes are prepackaged with the customizer, along with
the make a custom theme using various parameters of profile editing. Applications are used for decoration. While
Profile 2.0 was the standard layout, a new profile was launched as an optional upgrade. The new profile was
launched to keep up with the trends of the modern profile interface and attempts to give it a simpler and more mature
design. Profile 3.0 intends to enable users more flexible customization and simpler theme building, but is not much
different from the Profile 2.0 interface.
Myspace
23
Music
Myspace profiles for musicians in the website's Myspace Music section differ from normal profiles in allowing
artists to upload their entire discographies consisting of MP3 songs. The uploader must have rights to use the songs
(e.g. their own work, permission granted, etc.). Unsigned musicians can use Myspace to post and sell music using
SNOCAP, which has proven popular among Myspace users.
Shortly after Myspace was sold to Rupert Murdoch, the owner of Fox News and 20th Century Fox, in 2005, they
launched their own record label, MySpace Records, in an effort to discover unknown talent currently on Myspace
Music.
[21]
Regardless of the artist already being famous or still looking for a break into the industry, artists can
upload their songs onto Myspace and have access to millions of people on a daily basis. Some well known singers
such as Lily Allen and Sean Kingston gained fame through Myspace. The availability of music on this website
continues to develop, largely driven by young talent. Over eight million artists have been discovered by Myspace
and many more continue to be discovered daily.
[69]
In late 2007, the site launched The Myspace Transmissions, a
series of live-in-studio recordings by well-known artists.
Myspace, in 2008, redesigned its music page adding new features for all musicians. These new features include the
users' ability to create playlists, resembling the functions of Last.fm and other social music websites, along with the
popular ProjectPlaylist that is popular on profiles. The new music features also archive songs from many popular
artists, resembling the services of iTunes and Napster. In March 2010, listening to the full song in the search results
has been disable and had been replaced by 30 second samples. Myspace music also suggests songs based on the
songs you are currently listening to or the songs you had added to the playlist, making it as a music discovery tool.
Myspace Music also added an improved playlist feature and artist profile, along with better music suggestion
features, making it one of the highest rated and advanced music discovery sites on the Web. The site features charts
similar to Billboard charts and it keeps track of the most popular music liked by users of all genres. It also enables
user to view popular music in other countries of the world, mostly in Europe and major Asian countries such as
China and Russia.
Myspace features
Bulletins are posts that are posted on to a "bulletin board" for everyone on a Myspace user's friends list to see.
Bulletins can be useful for contacting an entire friends list without resorting to messaging users individually. They
have also become the primary attack point for phishing. Bulletins are deleted after ten days.
Myspace had a Groups feature that allowed a group of users to share a common page and message board. Groups
could be created by anybody, and the moderator of the group could choose for anyone to join, or to approve or deny
requests to join. In November 2010, the group feature was turned off; a user clicking on the "Groups" link in the
features menu was led to a page that announced that groups were being revamped, and the user could sign up to be
informed of when groups would come back. A similar message has been posted repeatedly in the Help
[70]
page. No
date for the reappearance of the group has been mentioned.
In early 2006, Myspace introduced MySpaceIM, an instant messenger that uses one's Myspace account as a screen
name. A Myspace user logs in to the client using the same e-mail associated with his or her Myspace account. Unlike
other parts of MySpace, MySpaceIM is stand-alone software for Microsoft Windows. Users who use MySpaceIM
get instant notification of new Myspace messages, friend requests, and comments. MySpaceIM was added as an
default feature of Myspace by the end of 2009.
In early 2007, Myspace introduced MySpaceTV, a service similar to the YouTube video sharing website. Myspace
has been showing videos as early as 2006, but it has changed it name to MySpaceTV for a while. In 2009,
MySpaceTV reverted back to Myspace Video once again. Myspace Video continues to be not as popular as other
video sharing sites such as YouTube, but many sites had partnered with Myspace such as Hulu to promote their
media to the Myspace community.
Myspace
24
In 2008, Myspace introduced an API with which users could create applications for other users to post on their
profiles. The applications are similar to the Facebook applications. In May 2008, Myspace had added some security
options regarding interaction with photos and other media. Many applications that are popular on Myspace had spin
off versions on Facebook. The Myspace app Mafia Wars has became a Facebook sensation as well. On the other
hand, Facebook applications such as Bumper Stickers and Farmville has been used in Myspace and was popular as
well. Many application partnerships such as Zygna and Slide has been responsible from creating third party apps for
use on both Myspace and Facebook, along with for use in the iTunes app store.
There are a variety of environments in which users can access Myspace content on their mobile phone. American
mobile phone provider Helio released a series of mobile phones in early 2006 that can utilize a service known as
Myspace Mobile to access and edit one's profile and communicate with, and view the profiles of other members.
[71]
Additionally, UIEvolution and Myspace developed a mobile version of Myspace for a wider range of carriers,
including AT&T,
[72]
Vodafone
[73]
and Rogers Wireless.
[74]
In April 2007, Myspace launched a news service called Myspace News
[75]
which displays news from RSS feeds that
users submit. It also allows users to rank each news story by voting for it. The more votes a story gets, the higher the
story moves up the page.
Full service classifieds listing offered beginning in August 2006. It has grown by 33 percent in one year since
inception. Myspace Classifieds was launched right at the same time the site appeared on the internet.
[76]
Launched April 29, 2008, ksolo.myspace.com is a combination of Myspace and kSolo, which allows users to upload
audio recordings of themselves singing onto their profile page. Users' friends are able to rate the performances. A
video feature is not yet available, but Tom Anderson, Myspace co-founder and president, states that it is in the
works.
[77]
Myspace Polls is a feature on Myspace that was brought back in 2008 to enable users to post polls on their profile
and share them with other users.
MySpace uses an implementation of Telligent Community for its forum system.
[78]
Politics
• During the 2008 presidential election in the United States, candidates set up Myspace profiles, presumably in an
effort to attract younger voters. Most profiles feature photos, blogs, videos, and ways for viewers to get involved
with campaigning. Myspace features these politicians' profiles on its front page in the "Cool New People" section,
on what appears to be a random rotation.
• Many political organizations have created Myspace accounts to keep in touch with and expand their membership
base. These range from larger organizations like the John Birch Society and the ACLU to smaller locally focused
environmentalist groups and Food Not Bombs activists.
Criticism
Accessibility and reliability
Because most Myspace pages are designed by individuals with little HTML experience, a very large proportion of
pages do not satisfy the criteria for valid HTML or CSS laid down by the W3C. Poorly formatted code can cause
accessibility problems for those using software such as screen readers.
[79]
The Myspace home page, as of May 20,
2009, fails HTML validation with around 101 errors (the number changes on sequential validations of the home page
due to dynamic content), using the W3C's validator.
[80]
Furthermore, Myspace is set up so that anyone can customize the layout and colors of their profile page with
virtually no restrictions, provided that the advertisements are not covered up by CSS or using other means. As
Myspace users are usually not skilled web developers, this can cause further problems. Poorly constructed Myspace
Myspace
25
profiles could potentially freeze up web browsers due to malformed CSS coding, or as a result of users placing many
high bandwidth objects such as videos, graphics, and Flash in their profiles (sometimes multiple videos and sound
files are automatically played at the same time when a profile loads). While Myspace blocks potentially harmful
code (such as JavaScript) from profiles, users have occasionally found ways to insert such code. PC World cited this
as its main reason for naming Myspace as #1 in its list of twenty-five worst web sites ever.
[81]
In addition, new features have been gradually added (see featuritis).
Security
In October 2005, a flaw in MySpace's site design was exploited by "Samy" to create the first self-propagating
cross-site scripting (XSS) worm. MSNBC has reported that "social-networking sites like Myspace are turning out to
be hotbeds for spyware," and "infection rates are on the rise, in part thanks to the surging popularity of
social-networking sites like MySpace.com."
[82]
In addition to this, the customization of user pages currently allows
the injection of certain HTML which can be crafted to form a phishing user profile, thus keeping the myspace.com
domain as the address.
[83]
More recently, there has been spam on bulletins that has been the result of phishing.
[84]
Users find their Myspace homepage with bulletins they did not post, realizing later they had been phished. The
bulletin consists of an advertisement that provides a link to a fake login screen, tricking people into typing in their
Myspace e-mail and password.
Other security fears regarding profile content itself are also present. For example, the embedding of videos
inherently allows all of the format's abilities and functions to be used on a page. A prime example of this surfaced in
December 2006, when embedded QuickTime videos were shown to contain hyperlinks to JavaScript files, which
would be run simply by a user visiting a 'phished' profile page, or even in some cases by simply viewing a user's
'about me' elsewhere on the site. Users who entered their login information into a fake login bar that appeared would
also become 'phished', and their account would be used to spam other members, thus spreading this security
problem.
[85]
Myspace's anti-phishing and anti-spam measures have also come under fire. In 2007 Myspace made changes such
that external links on profiles would be redirected through the http://msplinks.com domain. For example,
http://en.wikipedia.org would be changed to
http://www.msplinks.com/MDFodHRwOi8vZW4ud2lraXBlZGlhLm9yZw==http (The new links are determined by
Base64 encoding, as there are ways of decoding the link back into its original URL.
[86]
) Myspace staffers would be
able to disable potentially dangerous links. (The changed links only work if the HTTP referrer is a Myspace page;
otherwise, the link will appear to be disabled.) This move has been criticized that it makes profile editing
inconvenient and that it does nothing to deter spammers. In February 2008 Myspace changed the system such that
users who click such links (except for whitelisted domains like Wikipedia and YouTube) will receive a warning that
they will be leaving the myspace.com domain. As of March 2008, this "feature" has been extended to blogs as
well, although previous blog entries are unaffected unless the user updates them.
In January 2008 the state attorneys general of 49 states of the USA wrote guidelines for online safety for Myspace
and other services. They included restrictions for behavior on social networking services.
[87]
On January 26, 2008, over 567,000 private Myspace user pictures were downloaded from the site by using a bug
published on YouTube and put on the Piratebay torrent site for download.
[88]
In 2010, the company was criticzied, along with other social networks, for passing user personally identifiable
profile information to advertisers when members clicked on ads.
[89]
Myspace
26
Myspace party problems
Myspace is often used as a venue for publicizing parties, sometimes with the host's knowledge and sometimes
without. There have been some well-publicized incidents where Myspace parties have caused thousands of dollars
damage to property, and even (in at least one case) loss of life.
• A party hosted by Corey Worthington, a sixteen-year-old boy from Narre Warren in Melbourne, Australia, and
advertised on MySpace, attracted 500 people. Police cars were attacked, and the dog squad and a helicopter were
called in. The incident received international coverage. (Worthington subsequently found work as a party
promoter, and appeared on the Ten Network's Australian version of Big Brother.)
[90]
The Sydney Morning
Herald's online technology writer, Asher Moses, has noted that MySpace/Facebook parties are particularly prone
to gatecrashing because news of events can spread to uninvited guests via "newsfeeds." He suspects some party
hosts are oblivious to the actual number of people who get the message."
[91]

[91]

[92]
• In April 2007, a seventeen-year-old British girl hosted a party after distributing information about it on Myspace
that was reportedly subtitled "Let's trash the average family-sized house disco party." Her parents were left with
an approximately £24,000 ($48,000) bill from police.
[91]

[93]
• Allen Joplin, a seventeen-year-old American high school student from Seattle, was shot dead at a party that had
been publicized through Myspace.
[91]

[94]
Child safety
The minimum age to register an account on Myspace is 13, but it was 14 at one time and some still think of it as
being 14.
[95]

[96]

[97]
Profiles with ages set from 13 to 15 years are automatically private. Users whose ages are set at
16 or over have the option to set their profile to public viewing. Accessing the full profile of, or messaging someone
when their account is set to "private" (or if under sixteen) is restricted to a Myspace user's direct friends.
Myspace will delete fake profiles if the victim verifies their identity and points out the profile via e-mail.
[98]
In July
2007, the company found and deleted 29,000 profiles belonging to registered sex offenders.
[99]
Recently, Myspace has been the focus of a number of news reports stating that teenagers have found ways around
the restrictions set by Myspace. Stricter methods for enforcing age admission will be enforced in the future, such as
blocking a person from accessing Myspace using a computer's IP address.
[100]
In response, Myspace has given
assurances to parents that the website is safe for people of all ages. Beginning in late June 2006, Myspace users
whose ages are set over 18 could no longer be able to add users whose ages are set from 13 to 15 years as friends
unless they already know the user's full name or email address.
[101]
Some third party Internet safety companies such
as Social Shield
[102]
have launched online communities for parents concerned about their child's safety on Myspace.
In June 2006, sixteen-year-old American Katherine Lester flew to the Middle East, to Tel Aviv, Israel, after having
tricked her parents into getting her a passport in order to be with a twenty-year-old man she met through
Myspace.
[103]
U.S. officials in Jordan persuaded the teen to turn around and go home.
In October 2006, thirteen-year-old Megan Meier committed suicide after being the victim of cyber-bullying
instigated by the mother of a friend who had posed as a sixteen-year-old named "Josh Evans".
[104]
In December 2006, Myspace announced new measures to protect children from known sex offenders. Although
precise details were not given they said that "tools" would be implemented to prevent known sex offenders from the
USA creating a Myspace profile.
[105]
In February 2007, a U.S. District Judge in Texas dismissed a case when a family sued MySpace for negligence,
fraud, and misrepresentation; a girl in the family had been sexually assaulted by a man she met through MySpace,
after she had misrepresented her age as 18 when she was 13. Regarding his dismissal of the case, U.S. District Judge
Sam Sparks wrote: "If anyone had a duty to protect young girls, it was her parents, not MySpace."
[106]
In October 2007, a study published in the Journal of Adolescence conducted by Sameer Hinduja (Florida Atlantic
University) and Justin W. Patchin (University of Wisconsin-Eau Claire) concluded that most adolescents use
Myspace
27
Myspace responsibly: "When considered in its proper context, these results indicate that the problem of personal
information disclosure on Myspace may not be as widespread as many assume, and that the overwhelming majority
of adolescents are responsibly using the website," they say.
[107]
Social and cultural
Dave Itzkoff, in the June 2006 Playboy magazine, related his experiences of experimentation with membership in
Myspace. Among his other criticisms, one pertains to the distance afforded by the Internet that emboldens members,
such as females who feature photos of themselves in scant clothing on their profile pages or behave in ways they
would not in person, and he indicated that this duplicity undercuts the central design of MySpace, namely, to bring
people together. Itzkoff also referenced the addictive, time-consuming nature of the site, mentioning that the Playboy
Playmate and Myspace member Julie McCullough, who was the first to respond to his add-friend request, pointedly
referred to the site as "cybercrack". Itzkoff argued that Myspace gives many people access to a member’s life,
without giving the time needed to maintain such relationships and that such relationships do not possess the depth of
in-person relationships.
Furthermore, in terms of MySpace's potential for underhanded commercial exploitation, Itzkoff is particularly
critical of the disturbing and fraudulent behavior of people who can contact a member, unsolicited, as when he was
contacted by someone expressing a desire to socialize and date, but whose blog (to which Itzkoff was directed via
subsequent emails) was found to be a solicitation for a series of commercial porn sites. Itzkoff is similarly critical of
the more subtle commercial solicitations on the site, such as the banner ads and links to profiles and video clips that
turn out to be, for example, commercials for new 20th Century Fox films. He also observed that MySpace’s
much-celebrated music section is heavily weighted in favor of record labels rather than breakthrough musicians.
In relating criticism from another person, whom Itzkoff called "Judas," he illustrated that, while the goal of
attempting to bring together people who might not otherwise associate with one another in real life may seem
honorable, Myspace inherently violates a social contract only present when people interact face-to-face, rendering, in
his opinion, the website nothing more than a passing fad:

There will come a moment when, like deer quivering and flicking up their ears toward a noiseless noise in the woods, the first adopters will
suddenly realize they’re spending their time blogging, adding, and gawking at the same alarming photos as an army of fourteen year olds, and
quick as deer, they’ll dash to the next trend. And before you know it, we’ll all follow.
[108]

Controversy over corporate history
After the sale of Myspace to News Corp, Brad Greenspan (the former CEO, founder, and shareholder of Intermix
Media the parent company that owned and launched MySpace.com) contested the sale of the company to News
Corp. Greenspan claimed that new Intermix Media CEO Richard Rosenblatt and other board members cheated
shareholders by selling the company for less than it was actually worth.
[109]

[110]
Valleywag, a gossip blog that
reported on the allegations, also claimed that founder and public face of MySpace, Tom Anderson, was a public
relations invention.
[111]
It was later confirmed by Newsweek that Anderson's age on the site had been lowered to
"appeal" to younger users.
[112]
In October 2006, Greenspan published "The Myspace Report" on a personal website, calling for government
investigation into News Corp's acquisition of Myspace.
[113]
Greenspan's main allegation is that News Corp. should
have valued Myspace at US$20 billion rather than US$327 million, and had defrauded Intermix shareholders
through an unfair deal process.
[114]
However the report was not widely accepted by the financial press and a lawsuit
led by Greenspan challenging the acquisition was dismissed by a judge.
[115]

[116]
Myspace
28
Censorship
Activist group MoveOn.org has criticized MySpace, claiming that the website practices censorship by not showing
anti-media ads, removing fake profiles for high-profile media executives like Rupert Murdoch, and attempting to
force users away from using certain third-party Flash applications on their profiles, a move necessary to improve site
security.
[117]
Stalking
According to Alison Kiss, program director for Security on Campus, social networking websites such as Myspace
and Facebook have made it easier for stalkers who target women on college campuses.
[118]
MySpace China
The simplified Chinese version of MySpace, launched in April 2007, has many censorship-related differences from
other international versions of the service. Discussion forums on topics such as religion and politics are absent, and a
filtering system that prevents the posting of content about Taiwan independence, the Dalai Lama, Falun Gong, and
other "inappropriate topics" has been added.
[119]
Users are also given the ability to report the "misconduct" of other
users for offenses including "endangering national security, leaking state secrets, subverting the government,
undermining national unity, and spreading rumors or disturbing the social order."
[120]
Religious discrimination
On January 30, 2008, Bryan J. Pesta, a Cleveland State University assistant professor, and moderator of the Atheist
and Agnostic Group, accused Myspace of pandering to religious intolerance by deleting atheist users, groups and
content. Specifically, Pesta alleges that Myspace deleted AAG's account, and his own personal profile, based on
complaints from people offended by atheism, and this was the second time Myspace deleted the group since
November 2007, even though, according to Pesta, it had never violated the site's Terms of Service.
[121]

[122]
International sites
Since early 2006, Myspace has offered the option to access the service in different regional versions. The alternative
regional versions present automated content according to locality (e.g. UK users see other UK users as "Cool New
People," and UK oriented events and adverts, etc.), offer local languages other than English, or accommodate the
regional differences in spelling and conventions in the English-speaking world (e.g. United States: "favorites,"
mm/dd/yyyy; the rest of the world: "favourites," dd/mm/yyyy).
Sites currently offered are:
• Myspace Global
[4]
• Myspace Japan
[123]
(currently in beta)
• Myspace Australia
[124]
• Myspace Korea
[125]
(currently in beta)
• Myspace Brazil
[126]
(currently in beta) • Myspace Mexico
[127]
• Myspace Canada
[128]
(English) (currently in beta) • Myspace Netherlands
[129]
• Myspace Canada
[130]
(French) (currently in beta) • Myspace New Zealand
[131]
• Myspace China
[132]
(currently in beta) • Myspace Poland
[133]
(currently in beta)
• Myspace Denmark
[134]
• Myspace Portugal
[135]
• Myspace France
[136]
• Myspace Russia
[137]
(currently in beta)
• Myspace Finland
[138]
• Myspace Spain
[139]
• Myspace Germany
[140]
(currently in beta) • Myspace Sweden
[141]
• Myspace Greece
[142]
• Myspace Turkey
[143]
(currently in beta)
Myspace
29
• Myspace Ireland
[144]
• Myspace UK
[145]
• Myspace Latin America
[146]
(Spanish) (currently in
beta)
• Myspace USA
[147]
(English) (this is, in fact, identical to the
"global" site)
• Myspace India
[148]
(currently in beta) • Myspace USA
[149]
(Spanish)
• Myspace Italy
[150]
(currently in beta)
MySpace Developer Platform (MDP)
On February 5, 2008, Myspace set up a developer platform which allows developers to share their ideas and write
their own Myspace applications. The opening was inaugurated with a workshop at the MySpace, San Francisco
offices two weeks before the official launch. The MDP
[151]
is based on the Open Social API which was presented by
Google in November 2007 to support social networks to develop social and interacting widgets and can be seen as an
answer to Facebook's developer platform. The first public beta of the Myspace Apps was released on March 5, 2008,
with around 1,000 applications available.
[152]

[153]
Myspace server infrastructure
At QCon London 2008,
[154]
Myspace Chief Systems Architect Dan Farino indicated that Myspace was sending 100
gigabits of data per second out to the Internet, of which 10 gigabits was HTML content and the remainder was media
such as videos and pictures. The server infrastructure consists of over 4,500 web servers (running Windows Server
2003, IIS 6.0, ASP.NET and .Net Framework 3.5), over 1,200 cache servers (running 64-bit Windows Server 2003),
and over 500 database servers (running 64-bit Windows Server 2003 and SQL Server 2005) as well as a custom
distributed file system which runs on Gentoo Linux.
As of 2009, Myspace has started migrating from HDD to SSD technology in some of their servers, resulting in space
and power usage savings.
[155]
Musicians' rights and Myspace terms of use agreement
Until June 2006, there was a concern amongst musicians, artists, and bands on Myspace such as songwriter Billy
Bragg owing to the fine print within the user agreement that read, "You hereby grant to MySpace.com a
non-exclusive, fully paid and royalty-free, worldwide license (with the right to sublicense through unlimited levels of
sublicensees) to use, copy, modify, adapt, translate, publicly perform, publicly display, store, reproduce, transmit,
and distribute such Content on and through the Services." The fine print brought particular concern as the agreement
was being made with Murdoch's News Corporation. Billy Bragg brought the issue to the attention of the media
during the first week of June 2006.
[156]
Jeff Berman, a Myspace spokesman swiftly responded by saying, "Because
the legalese has caused some confusion, we are at work revising it to make it very clear that Myspace is not seeking
a license to do anything with an artist's work other than allow it to be shared in the manner the artist intends."
By June 27, 2006, Myspace had amended the user agreement with, "MySpace.com does not claim any ownership
rights in the text, files, images, photos, video, sounds, musical works, works of authorship, or any other materials
(collectively, 'Content') that you post to the Myspace Services. After posting your Content to the Myspace Services,
you continue to retain all ownership rights in such Content, and you continue to have the right to use your Content in
any way you choose."
Myspace
30
Blocking
Multiple schools, public libraries, and employers in the United States, United Kingdom, France, Finland, Sweden,
Germany, Russia, Australia and Malaysia have restricted access to MySpace, seeing it as "a haven for gossip and
malicious comments."
[157]
A Catholic school in New Jersey has prohibited students from using Myspace at home, an action made to protect
students from online predators as claimed by the school, although experts questioned the legality of such a ban and if
it is constitutional. In autumn of 2005 Pope John XXIII Regional High School in Sparta Township, New Jersey made
headlines by forbidding its students to have pages on Myspace or similar websites (such as Gaia) under threat of
suspension or expulsion.
[158]

[159]

[160]
In Turkey, Myspace had been blocked on September 19, 2009, due to copyright issues of MÜ-YAP. Turkish rock
musician Aylin Aslım, who has a Myspace account said the block was a serious violation of rights for independent
musicians of Turkey. As of October 6, the block has been lifted.
[161]
Legal issues
In May 2006, Long Island, New York teenagers Shaun Harrison and Saverio Mondelli were charged with illegal
computer access and attempted extortion of MySpace, after both had allegedly hacked into the site to steal the
personal information of Myspace users before threatening to share the secrets of how they broke into the website
unless Myspace paid them $150,000. Both teens were arrested by undercover Los Angeles police detectives posing
as Myspace employees.
[162]
In April 2007, police in County Durham, United Kingdom, arrested a 17-year-old girl on charges of criminal damage
following a party advertised on MySpace, held at her parents' house without their consent. Over 200 teenagers came
to the party from across the country, causing £20,000 of damage, such as cigarette butts, urine on clothing, and
writing on the walls. The girl's parents, who were away at the time, had to move out of the house.
[163]

[164]
Acquisition of Imeem
On November 18, 2009, Imeem was acquired by Myspace Music for an undisclosed amount. After the acquisition
was completed on December 8, 2009, it was confirmed that Myspace Music bought Imeem for less than US$1
million in cash.
[165]

[166]
Myspace has also stated that they will be transitioning Imeem's users, and migrating all
their play lists over to Myspace Music. On January 15, 2010, Myspace began restoring Imeem playlists.
[167]
YouTube
YouTube debuted in April 2005, and it quickly gained popularity on Myspace due to Myspace users' ability to
embed YouTube videos in their Myspace profiles. Realizing the competitive threat to the new Myspace Videos
service, Myspace banned embedded YouTube videos from its user profiles. Myspace users widely protested the ban,
prompting Myspace to lift the ban shortly thereafter.
[168]
Since then YouTube has become one of the fastest-growing websites on the World Wide Web,
[169]
outgrowing
MySpace's reach according to Alexa Internet.
[170]
In July 2006 several news organizations reported that YouTube
had overtaken Myspace.
[171]
In a September 2006 investor meeting, News Corp. COO Peter Chernin stated that: "If
you look at virtually any Web 2.0 application, whether its YouTube, whether it’s Flickr, whether it’s Photobucket or
any of the next-generation Web applications, almost all of them are really driven off the back of MySpace. Given
that most of their traffic comes from us if we build adequate if not superior competitors, I think we ought to be able
to match them if not exceed them."
[172]
Myspace
31
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Further reading
• Angwin, Julia. 2009. Stealing MySpace: The Battle to Control the Most Popular Website in America (http:/ /
books.google. com/ books?id=c-lEzyA4TSQC&printsec=frontcover), New York: Random House. ISBN
978-1-4000-6694-0
• Davis, Donald Carrington, Myspace Isn't Your Space: Expanding the Fair Credit Reporting Act to Ensure
Accountability and Fairness in Employer Searches of Online Social Networking Services, 16 Kan. J.L. & Pub.
Pol'y 237 (2007).
• Dodero, Camille, "Lost in MySpace: Log on, tune in, and hook up with 22 million people online" (http:/ /
bostonphoenix. com/ boston/ news_features/ top/ features/documents/ 04838542. asp), The Boston Phoenix, July
22–28, 2005.
• Dodero, Camille, "You and your tech-chic: As of 2006, new media isn’t just for geeks anymore" (http:// www.
thephoenix. com/ article_ektid30132.aspx), The Boston Phoenix, December 20, 2006.
• Tapscott, Don and Anthony D. Williams. 2007. Wikinomics: How Mass Collaboration Changes Everything. New
York: Penguin.
External links
• Official website (http:// http:// www. myspace. com) ( Mobile (http:// http:/ / m. myspace. com/ ))
• Myspace (http:/ / www. myspace. com/ myspace) on Myspace
Salesforce.com
37
Salesforce.com
salesforce.com
Type
Public (NYSE: CRM
[1]
)
Industry On-demand software
Founded California 1999
Founder(s) Marc Benioff
Parker Harris
Headquarters San Francisco, California
Key people Marc Benioff
(Chairman & CEO)
Parker Harris
(Exec. VP of Technology)
Revenue US$1.306 billion (2009)
Operating income US$115.272 million (2009)
Net income US$80.719 million (2009)
Employees Approx. 6,000 (2011)
Website
salesforce.com
[2]
References: As of March 2010.
[3]

[4]

[5]

[6]
Salesforce.com (NYSE: CRM
[1]
) is an enterprise cloud computing company headquartered in San Francisco, USA
that distributes business software on a subscription basis. Salesforce.com hosts the applications offsite. It is best
known for its Customer Relationship Management (CRM) products and, through acquisition, has expanded into the
"social enterprise arena."
[7]
History
Origins
Salesforce.com was founded in March 1999 by former Oracle executive Marc Benioff, Parker Harris, Dave
Moellenhoff, and Frank Dominguez as a company specializing in software as a service (SaaS).
[8]
Harris,
Moellenhoff and Dominguez, three software developers previously at Clarify, wrote the initial sales automation
software.
In June 2004, the company went public on the New York Stock Exchange under the stock symbol CRM, raising
US$110 million.
[9]
Marc Benioff and Magdalena Yesil were the initial basic connection investors and board
members. Other early investors include Larry Ellison, Halsey Minor, Mark Iscaro, and Igor Sill of Geneva Venture
Partners.
Salesforce.com
38
Current status
Salesforce.com is headquartered in San Francisco, California, with regional headquarters in Dublin (covering
Europe, Middle East, and Africa), Singapore (covering Asia Pacific less Japan), and Tokyo (covering Japan). Other
major offices are in Toronto, New York, London, Sydney, and San Mateo, California. Salesforce.com has its
services translated into 16
[10]
different languages and currently has 82,400
[11]
customers and over 2,100,000
subscribers.
Following the federal takeover of Freddie Mac and Fannie Mae in September 2008, the S&P 500 removed the two
mortgage giants after trading on September 10, 2008, and added Fastenal and Salesforce.com to the index two days
later.
[12]
In January 2011, salesforce.com was recognized as one of Fortune's 100 best companies to work for in 2011,
receiving the 52nd spot.
[13]
Acquisitions
The following is a complete list of known acquisitions by salesforce.com:
• Sendia (April 2006)
[14]
for US$15 million in cash
[15]
– now Force.com Mobile
• Kieden (August 2006)
[16]
– now Salesforce for Google AdWords
• Kenlet (January 2007) – Original product CrispyNews used at Salesforce IdeaExchange
[17]
and Dell
IdeaStorm.
[18]
Now relaunched as Salesforce Ideas.
• Koral (March 2007) – now Salesforce Content
• Instranet (August 2008) – now rebranded to Salesforce Knowledge
• GroupSwim (December 2009) – now part of Salesforce Chatter
• Informavores (December 2009)
[19]
– now re-branded to Visual Process Manager
• Jigsaw Data Corp. (April 2010),
[20]
the proposed deal is expected to close in the second quarter of its fiscal year
2011.
• Sitemasher (June 2010)
• Activa Live Chat (September 2010)
[21]
• Heroku (December 2010)
[22]
• Etacts (December 2010)
[23]
• Dimdim (January 2011)
[24]
• Manymoon (February 2011)
[7]
• Radian 6 (March 2011)
Criticisms
In November 2007, a successful phishing attack compromised contact information on a number of salesforce.com
customers, which was then used to send highly-targeted phishing emails to salesforce.com users.
[25]

[26]

[27]
The
phishing breach was cited as an example of why the CRM industry needs greater security for users against such
threats as spam.
[28]
The service has suffered some downtime; during an outage in January 2009 services were unavailable for at least 40
minutes, affecting thousands
[29]
of businesses.
Salesforce.com
39
Foundation
The Salesforce Foundation
[30]
is the company's charitable enterprise. It aims to donate employee time, software, and
equity to charities and non-profit organizations.
Products and services
Customer Relationship Management
Salesforce.com's CRM solution is broken down into several broad categories: Sales Cloud,
[31]
Service Cloud,
[32]
Data Cloud
[33]
(including Jigsaw), Collaboration Cloud
[34]
(including Chatter) and Custom Cloud (including
Force.com).
The Sales Cloud
This application runs in the cloud, so the user can access it anywhere through an Internet-enabled mobile device or a
connected computer. The Sales Cloud includes a real-time sales collaborative tool called Chatter, provides sales
representatives with a complete customer profile and account history, allows the user to manage marketing campaign
spending and performance across a variety of channels from a single application, tracks all opportunity-related data
including milestones, decision makers, customer communications, and any other information unique to the
company's sales process. Automatic email reminders can be scheduled to keep teams up to date on the latest
information
Other activities can be done on the Salesforce cloud. These include using the Jigsaw business data to access over 20
million complete and current business contacts from right inside Salesforce CRM, and designing and automating any
process in Salesforce CRM.
Outlook Integration
Salesforce.com provides an integration component for Microsoft Outlook called Salesforce for Outlook supporting
Outlook 2007 (32-bit), Outlook 2010 (32-bit), Windows XP (32-bit), Windows Vista (32-bit) and Windows 7 (32-bit
and 64-bit).
[35]
The Salesforce release notes, however, suggest that only Windows 7 32-bit is supported as of
v1.2.148.
[36]
Salesforce for Outlook replaces the older Outlook Connector. Unlike previous versions of Outlook Connector which
run as Outlook add-ins the new software also has a system tray configuration component. Whilst offering many
features not present in the original product the latest release does NOT support 64-bit Office software. There is no
official date for when this problem will be resolved.
[35]

[37]

[38]
In addition salesforce.com have silently dropped
email integration from some lower-end CRM editions. Email support is still available with the Outlook Connector
but no longer in all editions when using Salesforce for Outlook and Microsoft Office 2010. Salesforce.com have not
commented publicly on why this change has been made.
The Service Cloud
The Service Cloud provides companies with a call center-like view that enables companies to create and track cases
coming in from every channel, and automatically route and escalate what’s important. The Salesforce CRM-powered
customer portal provides customers the ability to track their own cases 24 hours a day, includes a social networking
plugin that enables the user to join the conversation about their company on social networking websites, provides
analytical tools and other services including email services, chatting tools, Google search, and access to customers'
entitlement and contracts.
Salesforce.com
40
Force.com platform
Salesforce.com's PaaS product is known as the Force.com Platform. The platform allows external developers to
create add-on applications that integrate into the main salesforce.com application and are hosted on salesforce.com's
infrastructure.
These applications are built using Apex (a proprietary Java-like programming language for the Force.com Platform)
and Visualforce (an XML-like syntax for building user interfaces in HTML, Ajax or Flex).
Chatter
Chatter
[39]
, released in June 2010,
[40]
is a real-time collaboration platform that brings together people and data in a
secure, private social environment. It was designed to be the "Facebook for the enterprise." Rather than making
people search for the data and documents they need to do their job, information is proactively fed to them via a
real-time news stream. Users can follow coworkers and important data to receive broadcasted updates about, for
example, the status of an important sale or what a coworker is working on. Additionally, users can form groups and
post messages on each others' profiles to collaborate on projects. Chatter was more publicly recognized when it was
advertised in the Super Bowl XLV halftime show in 2011. These advertisements consisted of two commercials, both
depicting cartoon versions of The Black Eyed Peas and more specifically Will.i.am using the Chatter service on his
smartphone.
AppExchange
Launched in 2005, AppExchange is a marketplace for cloud computing applications built for the salesforce.com
community and delivered by partners or by third-party developers, which users can purchase and add to their
salesforce.com environment. As of October 2010, there are over 900 applications available from over 450
independent software vendors.
[41]
All salesforce.com partners can distribute applications and solutions on the
AppExchange. Applications created on the Force.com platform are installed by salesforce.com customers.
Customization
Salesforce users can customize their CRM application. In the system, there are tabs such as "Contacts", "Reports",
and "Accounts". Each tab contains associated information. For example, "Contacts" has standard fields like First
Name, Last Name, and Email. Customization can be done on each tab, by adding user-defined custom fields.
[42]
Customization can also be done at the "platform" level by adding customized applications to a Salesforce instance,
that is adding sets of customized / novel tabs for specific vertical- or function-level (Finance, Human Resources,
etc.) features.
Web services
In addition to the web interface, salesforce.com offers a SOAP/REST Web service API that enables integration with
other systems.
Mobile support
In April 2009, salesforce.com released a slimmed down version of their application for subscribers with BlackBerry,
iPhone, and Windows Mobile devices.
[43]
In January 2010, salesforce.com started to promote the use of 2D
Barcodes (SPARQCode) for exporting contact information to mobile handsets.
[44]
Salesforce.com
41
Languages
The Salesforce application, along with online help and training documentation, are available in sixteen languages
[10]
: English, Dutch, Spanish, German, French, Finnish, Swedish, Japanese, Italian, Portuguese, Korean, Russian, Thai,
Danish, Simplified Chinese and Traditional Chinese.
Also, end user languages available are Hungarian, Czech, Turkish, Polish, Lithuanian, Latvian and Estonian.
Other
Other technologies allowing more advanced customization of Salesforce interfaces are Resin Application Server, and
the in-house technologies Apex (a Java-like programming language and programming platform) and S-controls
(Salesforce widgets - these are predominantly based on JavaScript). S-controls are now deprecated as of March 2010.
It is possible to edit and use existing controls, but no new ones can be created.
[45]
Events
Cloudforce 2011 in Paris with Loïc Le Meur
The Salesforce.com company organises worldwide events dedicated to
cloud computing. The next major event will be dreamforce from 30th
august to 2 september 2011 in San Francisco.
References
[1] http:/ / www. nyse. com/ about/ listed/ quickquote. html?ticker=crm
[2] http:// www. salesforce. com/
[3] (http:// finance.yahoo. com/ q/ pr?s=CRM+ Profile)
[4] Yahoo! Finance (http:/ / biz. yahoo. com/ e/ 100311/ crm10-k.html), 2010-03-11.
[5] Yahoo! Finance (http:/ / finance.yahoo. com/ news/
Salesforcecom-Announces-prnews-14469704.html), 2009-02-25.
[6] Yahoo Finance News-Business (http:// finance.yahoo. com/ q/ pr?s=CRM), 2008-05-08.
[7] "Salesforce.com Buys Manymoon" (http:/ / kara.allthingsd. com/ 20110201/ salesforce-buys-manymoon). All Things Digital. . Retrieved
2011-01-20.
[8] "Salesforce.com's Wizard Was Parker Harris And Team" (http:/ / www.informationweek.com/ cloud-computing/ blog/ archives/ 2009/ 12/
salesforcecoms_2.html). InformationWeek. 2009-01-29. . Retrieved 2011-02-11.
[9] "Salesforce.com IPO Raises $110 Million" (http:// www.destinationcrm. com/Articles/ CRM-News/ Daily-News/ Salesforce.
com-IPO-Raises-$110-Million-44252.aspx). destinationCRM. 2004-06-23. . Retrieved 2011-02-11.
[10] Read Write Web (http:// www.readwriteweb.com/ enterprise/ 2010/ 12/ beyond-babel.php)
[11] Amount of customers. (http:// www.salesforce. com/ company/ )
[12] Martin, Eric (September 9, 2008). "Salesforce.com, Fastenal to Replace Fannie, Freddie in S&P 500" (http:// www.bloomberg. com/ apps/
news?pid=20601103&sid=abSHUiBFprac& refer=us). Bloomberg. .
[13] "100 Best Companies to Work For 2011: Full list - from FORTUNE<" (http:/ / money. cnn.com/ magazines/ fortune/bestcompanies/ 2011/
full_list/ ). Fortune. . Retrieved 2011-01-20.
[14] Sendia.com (http:// www.sendia. com/ )
[15] Salesforce buy extends reach to mobile devices (http:// news.zdnet. com/ 2100-3513_22-6059716.html), 2006-04-11
[16] Salesforce for Google AdWords (http:// www.kieden.com/ )
[17] Popular Ideas - IdeaExchange (http:// ideas. salesforce. com)
[18] Popular Ideas - Dell IdeaStorm (http:// www. ideastorm. com)
[19] http:/ / www. crn.com/ news/ applications-os/ 222600988/ salesforce-adds-business-process-development-to-force-com.htm
[20] http:// www. zdnet. com/ blog/ btl/ salesforcecom-acquires-jigsaw-for-142-million/33362
[21] http:/ / techcrunch.com/ 2010/ 09/ 24/ salesforce-buys-enterprise-chat-startup-activa-live/
[22] "Salesforce.com Buys Heroku For $212 Million In Cash" (http:/ / techcrunch.com/ 2010/ 12/ 08/
breaking-salesforce-buys-heroku-for-212-million-in-cash/). .
[23] "Salesforce Buys Email Contact Manager Etacts" (http:// techcrunch.com/ 2010/12/ 21/ salesforce-buys-email-contact-manager-etacts/). .
[24] http:/ / www. zdnet. com/ blog/ btl/ salesforce-buys-dimdim-for-31-million-eyes-webex-gotomeeting-turf/43352
[25] Espiner, Tom (7 November 2007). "Salesforce tight-lipped after phishing attack" (http:/ / www. zdnet. co. uk/ news/ security-threats/ 2007/
11/ 07/ salesforce-tight-lipped-after-phishing-attack-39290616/). ZDNet. .
Salesforce.com
42
[26] Patrizio, Andy (November 7, 2007). "Salesforce.com Scrambles To Halt Phishing Attacks" (http:// www.internetnews.com/ ent-news/
article.php/ 3709836). InternetNews.com. .
[27] McMillan, Robert (07 November 07). "Salesforce.com customer list stolen" (http:// www.computerworlduk.com/ news/ security/ 6058/
salesforcecom-customer-list-stolen/ ). IDG News Service. .
[28] Berlind, David (November 6, 2007). "Phishing-based breach of salesforce.com customer data is more evidence of industry's need to act on
spam. Now." (http:// blogs. zdnet. com/ Berlind/ ?p=880). Berlind's Testbed (blog). .
[29] Ferguson, Tim (Jaunuary 8, 2009). "Salesforce.com outage hits thousands of businesses" (http:/ / news. cnet.com/
8301-1001_3-10136540-92.html). Silicon.com. .
[30] http:// www. salesforcefoundation. org
[31] Salesforce.com Expands the Cloud to Sales (http:/ / www.destinationcrm. com/ Articles/ CRM-News/ Daily-News/ Salesforce.
com-Expands-the-Cloud-to-Sales-52602.aspx)
[32] Salesforce.com Launches The Service Cloud, A Customer Service SaaS Application (http:// www.techcrunchit.com/ 2009/ 01/ 14/
salesforcecom-launches-the-service-cloud-a-customer-service-saas-application/ )
[33] Salesforce Integrates Jigsaw — Refining Contact Data (http:// gigaom. com/ cloud/ salesforce-integrates-jigsaw-refining-contact-data/)
[34] Salesforce.com Launches Chatter Collaboration Tool (http:// www.informationweek.com/ news/ storage/ disaster_recovery/showArticle.
jhtml?articleID=225700975)
[35] Salesforce for Outlook System Requirements (http:/ / www. salesforce.com/ company/ salesforce_for_outlook_system_requirements.jsp)
[36] Salesforce for Outlook Release Notes v1.2.148 (http:/ / emea.salesforce.com/ help/ doc/ en/ salesforce_sfo_release_notes.pdf)
[37] Outlook Connector for Windows 7 (64 bit) (http:// sites. force.com/ answers/ ideaView?id=087300000007EyVAA)
[38] Outlook integration support for Outlook 2010) (http:// sites. force.com/ answers/ apex/ ideaview?id=087300000007EAJAA2)
[39] http:/ / www. salesforce. com/ chatter/
[40] http:// mashable. com/ 2010/ 06/ 22/ salesforce-chatter-released/
[41] Salesforce Applications (http:/ / www.salesforce. com/ appexchange/ ), 2010-10-08
[42] Stubblebine, Tony (2006-11-13). "An Introduction to Salesforce.com's AppExchange" (http:// www.oreillynet.com/ pub/ a/ network/ 2006/
11/ 13/ an-introduction-to-saleforcecoms-appexchange.html). O'Reilly Network. .
[43] Salesforce.com Introduces Mobile Lite for iPhone, BlackBerry, Windows Mobile (http:/ / www.eweek.com/ c/ a/ Cloud-Computing/
Salesforcecom-Introduces-Mobile-Lite-for-iPhone-Blackberry-Windows-Mobile-404052/ )
[44] "2D Barcode (SPARQCode) - Contact Exports" (http:// sites. force.com/ blogs/ ideaView?c=09a30000000D9xo&
id=087300000007BDDAA2&returnUrl=/apex/ ideaList?c=09a30000000D9xo& category=AppExchange&sort=popular). force.com. .
Retrieved 2010-02-25.
[45] Tizbi ERP and CRM integration (http:// www. tizbi. com/ erpservice.html)
External links
• Salesforce.com main website (http:// www. salesforce. com)
• Salesforce Chatter website (http:/ / www. salesforce. com/ chatter)
• Salesforce Customer Community website (http:/ / sites. force.com/ answers/ ideaHome)
• Salesforce system status and transaction statistics (http:/ / trust. salesforce. com/ trust/ status)
• 3,800+ Curated videos about Salesforce.com; both corporate and user generated content (http:// www.
salesforcechannel. com)
• Stock quote, Press Releases, Discussions, Events, Financials and Related Companies. (http:/ / finance. google.
com/finance?q=NYSE:CRM)
Traction TeamPage
43
Traction TeamPage
Traction TeamPage
Traction Software logo
Developer(s) Traction Software
Stable release 5.1 / December 14, 2010
Written in Java
Operating system Cross-platform
Type Blog Wiki
License proprietary
Website [1]
Traction TeamPage is a proprietary enterprise 2.0 social software product developed by Traction Software Inc of
Providence Rhode Island.
TeamPage is one of the first products in the enterprise blog and wiki market, with Traction release 1.0 shipped in
1999.
Traction TeamPage is a collaborative hypertext platform built to support working communication within and
between groups and is modeled on Douglas Engelbart's On-Line System (the first hypertext journaling system) and
influenced by the work of other hypertext pioneers including Andy van Dam's Hypertext Editing System and Ted
Nelson's Xanadu.
Releases and Features
The initial 1.0 Release of Traction TeamPage shipped in December 1999 and included features for web based
journaling, collaborative editing and permission based project workspaces.
Traction TeamPage is known for features including permission filtered bi-directional linking, paragraph level
addressability and inline comment threads, and a journaling model which records time stamped label changes as well
as wiki style content history. The platform includes a sophisticated permission model that aggregates multiple
weblog/wiki spaces into Front Page, e-mail newsletter, and search views.
With TeamPage Release 3.5
[2]
in March 2005, it became the first blog/wiki type product with integrated WebDAV.
Traction TeamPage Release 3.7.2 shipped in December 2006 with support for widgets, export to PDF or WordML
briefing books, mobile skins, and a wiki-style edit history views with a roll-back option, and an optional FAST
Search module providing automatic entity extraction and drill-down navigation as well as integrated attachment
search.
Traction TeamPage Release 4.0
[3]
shipped in June 2008 with support for moderation, page name history and
management and user profile pages. Moderation allows for typical publish and reject operations for comments, but
also makes it possible for authorized users to work in and fully experience the Draft version of the wiki or flip to the
Published version to compare. Page Name management is the first to introduce page name history, the ability to alias
page names across wiki projects, and the concept of a global page name space from which names can be applied to
any wiki project space.
Traction Software's Live Blog Micro-Messaging plug-in
[4]
, announced November 2008, is the first implementation
of micro-blogging on an enterprise social software product. The original Live Blog interface can be deployed as an
Traction TeamPage
44
interface to a single workspace or across the server. It leveraged all the linking, tagging, threading and permission
controls available throughout the rest of the product. In TeamPage Release 5.0, the Live Blog interface was evolved
into a pervasive capability, present in each space and in a server Front Page wide roll-up which could display status
posts from all users or those you are following.
Traction TeamPage Release 4.2
[5]
, shipped in November 2009, brought subscription features into the interface,
introduced the ability to reply to comment on subscription notifications, added Table of Contents navigation from
root articles for each space down to their child articles, and bundled the Metrics plug-in into the installed software.
Subscription features allow for easy subscription (via Jabber or Email) to a space, a user, a document or a tag.
Metrics reports provide over view and detail on user read, author, edit, comment, tag, and search activity.
Traction TeamPage Release 5.0
[6]
shipped in June 2010 with Traction's "Proteus" user interface based on Google
Web Toolkit (GWT) technology along with integrated Twitter-like asymmetric follower model, integrated
microblogging in each space, activity streams, extensible user profiles, incorporation of profile information into
search, TeamPage Microsoft Outlook Social Connector, and other social networking extensions. Attivio replaced
FAST Search as the provider of optional Traction TeamPage advanced search capabilities.
Traction TeamPage Release 5.1
[7]
shipped 14 Dec 2010 with action tracking integrated as part of Traction's social
software platform. One click can add a task tag to any Traction page, comment, status post or paragraph, with
automatic rollup of actions by person, date, milestone or project. Projects can be used to collect a set of tasks and
milestones to organize activities by date or common goal. Release 5.1 also incorporates Attivio with Advanced
Japanese Linguistics for Japanese language content analysis and faceted navigation as well as international search
over mixed Latin, Cyrillic, Middle Eastern and Asian language content
[8]
Analyst and Reviewer Statements
In July 2002, in an InfoWorld test center review of Traction TeamPage Release 2.8, Jon Udell of InfoWorld wrote
"(Traction) can be best described as an enterprise Weblog system."
[9]
This is the first use of the term "Enterprise
Weblog" in the press.
Traction TeamPage has been recognized as InfoWorld's 2007 Technology of the Year award winner: Best Enterprise
Wiki
[10]
(see review
[11]
), as well as a KMWorld magazine trend setting product in 2005 and 2006
[12]
. TeamPage is
one of seven social software products reviewed by Clay Shirky in Esther Dyson's May 2003 edition of Release 1.0
(TeamPage subtitle "Weblogs Grow Up")
[13]
and one of nine blogging platforms evaluated in depth by Forrester
Research's 2006 Blogging Wave report
[14]
. Traction TeamPage is also reviewed in Fuld & Company's 2006
Competitive Intelligence Software Report
[15]
In a March 2005 report titled "Blogs Wikis & Beyond," Burton Group Analyst Peter O'Kelly wrote: "Although
Traction's products are marketed as 'enterprise weblog' offerings, they are in fact powerful hypertext systems that
exploit blog- and wiki-related advances to maximize simplicity but also do so on a scale that addresses elaborate
hypertext application scenarios that would overwhelm wiki alternatives."
[16]
In an October 2008 Intranet Journal Review
[17]
, in reference to the challenge of balancing unstructured collaboration
with the need for moderation and audit controls, Paula Gregorowicz claims "TeamPage 4.0 offers some
breakthroughs to this challenge via its moderation model which is likely to impact the face of enterprise intranet
architecture."
A December 2010
[18]
AppGap review of Traction TeamPage 5.1 wrote: "This is the action tracking part of project
management for the regular employee, not the program management office. It brings this activity into the enterprise
2.0 world as every task is treated as an object for comments, RSS, and made searchable to those with the proper
permissions."
A free Deloitte Center for the Edge study
[19]
on measurable business value of social software, published February
2011, includes a Deloitte case study of Traction TeamPage customer Alcoa Fastening Systems. Deloitte's press
Traction TeamPage
45
release
[20]
and study cite "a 61 percent reduction in time required for compliance activities" attributed to use of
Traction TeamPage. The study includes quotes and data from Traction TeamPage customers Alcoa Fastening
Systems and Ensign Bickford.
Funding and Customers
In June 2002, a public In-Q-Tel customer agreement represents the first significant enterprise site license of a
blogging platform.
[21]
In-Q-Tel (the venture arm of the US Central Intelligence Agency) invested in Traction
Software starting in May 2000.
[22]
.
In 2003, the US Department of Defense CIO office funded a Rapid Acquisition Incentive-Net Centricity (RAI-NC)
pilot program, titled the "Liberty Project," to study the business case for using weblogs for net-centric project
communication and information management. The study involved funding to add the WebDAV extension to the
Traction platform and to support the following Liberty Project participants: Traction Software, The Office of Naval
Research, the Army Night Vision Lab, Defense Acquisition University, Naval Underwater Warfare Center, Marine
Corps, Ford Motor Company, and the New York City Police.
[23]

[24]

[25]
In 2005, Corante published the first detailed case study of an enterprise blog deployment
[26]
. The case study, Dark
Blogs Case Study 01 - A European Pharmaceutical Group, describes a CIO led effort to deploy Traction TeamPage
for a Competitive Intelligence function which spanned the organization.
In 2010, Traction TeamPage customer Borlaug Global Rust Initiative
[27]
won a 2010 Forrester Groundswell
award
[28]
for social impact of its use of collaboration technology to organize, conduct, publicize and manage
international research to combat a new crop disease that has the potential to devastate the world’s food supplies.
Other public Traction TeamPage customers include: Alcoa
[29]

[19]
, Ensign Bickford
[19]
, Kuka Systems
[30]
, Enel
(energy)
[31]
, Ipsen Pharmaceutical
[32]
, Lucent
[33]
, SITA, the Western States Information Network, a law
enforcement agency funded by the US Department of Justice and the State of California
[34]
, US Air Force.
References
[1] http:/ / www. tractionsoftware.com
[2] TeamPage 3.5 Press Release (http:/ / traction.tractionsoftware.com/ traction/permalink/ Press86)
[3] TeamPage 4.0 Press Release (http:/ / traction.tractionsoftware.com/ traction/permalink/ Public1433)
[4] Live Blog Press Release (http:/ / traction. tractionsoftware.com/ traction/ permalink/Press329)
[5] TeamPage 4.2 Press Release (http:/ / traction.tractionsoftware.com/ traction/permalink/ Press453)
[6] TeamPage 5.0 Press Release (http:/ / traction.tractionsoftware.com/ traction/permalink/ Press592)
[7] TeamPage 5.1 Press Release (http:/ / traction.tractionsoftware.com/ traction/permalink/ Press634)
[8] Traction TeamPage 5.1 Japanese Launch (http:/ / traction.tractionsoftware.com/ traction/permalink/Press693)
[9] InfoWorld July 2002 Test Center Product Review. (http:/ / www.infoworld.com/ article/02/ 07/ 12/ 020715aptraction_1. html)
[10] InfoWorld 2007 Technology of the Year award winner: Best Enterprise Wiki (http:// www.infoworld.com/ slideshow/ 2007/ 01/
27-2007_technology-4. html)
[11] Traction TeamPage 2007 InfoWorld review (http:// www. infoworld.com/ Traction_Software_TeamPage/product_66312. html?view=0&
curNodeId=0)
[12] KMWorld Trend Setting Products 2006 (http:/ / www.kmworld. com/ Articles/ ReadArticle.aspx?ArticleID=18052)
[13] Social Software: A New Generation of Tools, May 2003 (http:/ / www.edventure.com/ release1/ abstracts. cfm?Counter=3066273)
[14] Forrester's Blogging Platform Wave Evaluation, June 2006 (http:/ / blogs. forrester.com/ charleneli/ 2006/ 06/ forresters_blog.html)
[15] Fuld Intelligence Software Report 2006/2007 (http:// www.fuld.com/ Products/ ISR2006/ HomePage.html)
[16] Blogs, Wikis and Beyond: New Alternatives for Collaboration and Communication, Peter O'Kelly, Burton Group, March 2005 (http:/ /
www.burtongroup.com/ Content/ doc. aspx?cid=11)
[17] IntranetJournal review (http:// www.intranetjournal.com/ articles/ 200810/ pij_10_24_08a.html)
[18] Traction Team Page 5.1 Moves Forward with Project Management Capabilities (http:/ / www. theappgap.com/
traction-team-page-5-1-moves-forward-with-project-management-capabilities-2.html)
[19] Social Software for Business Performance - The missing link in social software: Measurable business performance improvements (http://
www.deloitte.com/ us/ socialsoftware)
[20] New Deloitte Point of View Addresses Business Value of Social Software (http:/ / m.prnewswire.com/ news-releases/
new-deloitte-point-of-view-addresses-business-value-of-social-software-116725074.html)
Traction TeamPage
46
[21] June 2002 Press Release describing In-Q-Tel's expansion to an enterprise license. (http:/ / traction. tractionsoftware.com/ traction/
permalink/Public71)
[22] In-Q-Tel's Traction Software Portfolio Company Page. (http:// www.iqt. org/technology-portfolio/traction_software.html)
[23] Navy Team Evaluates Weblogs, Government Computer News, Nov 2003 (http:/ /www. gcn.com/ online/ vol1_no1/ 24041-1.html)
[24] Defense AT&L Magazine, "Weblog Technology for Acquisition Program Management," by McVay and Brown, March-April 2005. An
overview and opportunity analysis written by participants from the US Navy and US Defense Acquisition University (http:// www. dau. mil/
pubs/ dam/ 03_04_2005/ bro-ma05.pdf)
[25] "Weblogs Weave a New Communication Hub", Signal Magazine, May 2004 (http:/ / www. afcea.org/ signal/ articles/ anmviewer.
asp?a=130)
[26] Corante - Dark Blogs Case Study 01 - A European Pharmaceutical Group (http:/ / strange.corante.com/ 2005/ 06/ 13/
dark-blogs-case-study-01-a-european-pharmaceutical-group)
[27] Borlaug Global Rust Initiative (http:/ / www.globalrust. org)
[28] Winners Of The 2010 Forrester Groundswell Awards (Consumer International) (http:// blogs. forrester.com/ nate_elliott/
10-11-19-winners_of_the_2010_forrester_groundswell_awards_consumer_international)
[29] Enterprise 2.0 and Observable Work: Recap and Speaker Notes (http:// nextthingsnext.blogspot. com/ 2010/ 07/
enterprise-20-and-observable-work-recap.html)
[30] Collaborative Problem Solving at Kuka (http:// www.kmworld.com/ Articles/ News/ KM-In-Practice/
Collaborative-problem-solving-at-KUKA--53813. aspx)
[31] Analysis: A "Green" Utility Chooses Blogging for Business, Intelligent Enterprise, Dec 2005 (http:// www.intelligententerprise.com/
showArticle.jhtml?articleID=174900837)
[32] The Business Case for Enterprise Blogs and Wiki's, April 2006 (http:// lighthouseseminars. com/ gilbane_sf_06/ presentations. html)
[33] Michael Angeles' May 2005 presentation to the American Society for Information Science and Technology (New Jersey Chapter) (http:/ /
urlgreyhot.com/ personal/ publications/ enterprise_weblogging)
[34] Washington Technology "Tech Success: Weblogs Help Justice Take a Bite out of Crime" by Joab Jackson, July 2003. (http:/ / www.
washingtontechnology. com/ news/ 18_8/ emerging-tech/21220-1. html)
External links
• Traction Software product website and blog (http:// www.tractionsoftware.com/ )
Ektron
47
Ektron
Ektron
Type Private
Industry Software
Founded United States (1998)
Headquarters Nashua, NH
Key people William Rogers, CEO
Edward Rogers, COO
Products CMS400.NET
Website
www.ektron.com
[1]
Ektron is a privately held software company based in Nashua, New Hampshire. It provides web content
management and social software. Ektron's primary product is CMS400.NET, which is built on the Microsoft .NET
Framework. Version 8.01 of CMS400.NET was released in May 2010.
[2]
History
Ektron was founded in 1998. Its original product was eWebEditPro, a browser-based HTML editor.
[3]
Ektron entered
the content management market in the early 2000s with the release of CMS100 and CMS200.
[4]
It moved to the
Microsoft .NET platform with the release of CMS400.NET.
[5]
Market
Ektron has received industry recognition including the 2009 Gartner Magic Quadrant for Web Content
Management,
[6]
the 2009 Gartner Magic Quadrant for Social Software,
[7]
and EContent Magazine’s Top 100
Companies that Matter Most.
[8]
According to Ektron, more than 7,500 organizations use CMS400.NET.
[9]
References
[1] http:/ / www. ektron.com
[2] "Ektron Releases Version 8 of CMS400.NET, Unapologetic About Innovation" (http:/ / www.cmswire.com/ cms/ web-cms/
ektron-releases-version-8-of-cms400net-unapologetic-about-innovation-005918.php). .
[3] "A Review of Ektron's eWebEditPro" (http:// www.fusionauthority.com/ reviews/ 2733-a-review-of-ektrons-ewebeditpro.htm). .
[4] "PC Magazine CMS200 Review" (http:/ / www.pcmag. com/ article2/ 0,2817,478862,00. asp). .
[5] "Infoworld CMS400.NET Review" (http:/ / www. infoworld.com/ t/ applications/
macromedia-ektron-balance-functionality-affordability-327). .
[6] "Gartner Magic Quadrant for WCM" (http:// www. gartner.com/ technology/ media-products/reprints/ oracle/article91/ article91.html). .
[7] "Gartner Magic Quadrant for Social Software" (http:/ / www.gartner.com/ technology/media-products/ reprints/microsoft/ vol10/ article4/
article4.html). .
[8] "2009-2010 EContent 100 List" (http:// www.econtentmag. com/ Articles/ Editorial/Feature/ 2009-2010-EContent-100-List-57989.htm). .
[9] "451 Group Research Report on Ektron" (http:// www. ektron. com/ the451group/). .
Ektron
48
External links
• Ektron website (http://www. ektron.com/ )
• Ektron DevCenter (http:/ / dev. ektron.com/ )
1000Memories
1000Memories
Type Privately held
Founded 2010
Founder(s) Rudy Adler, Jonathan Good, Brett Huneycutt
Headquarters San Francisco, California, USA
Website
www.1000memories.com
[1]
1000Memories is a website that lets people create online memories for the dead. The company is based out of San
Francisco, California, and was founded in 2010 after co-founders Brett Huneycutt and Jonathan Good left
McKinsey, and co-founder Rudy Adler left Wieden+Kennedy. Huneycutt and Adler met in elementary school and
had previously co-founded the Border Film Project. Huneycutt and Good met as Rhodes Scholars.
[2]
1000Memories was funded by Y Combinator, and collaborates with another Y Combinator seed company called
WePay to allow its users to raise money for donations in the name of the deceased.
[3]
References
[1] http:/ / 1000memories. com/
[2] "1000Memories Confronts Death by Celebrating Lives - Xconomy, August 16, 2010" (http:/ / www.xconomy.com/ san-francisco/2010/ 08/
16/ 1000memories-confronts-death-by-celebrating-lives/?single_page=true). . Retrieved 2010-08-23.
[3] "Online Memorials Linked to Charities - New York Times, August 11, 2010" (http:// dealbook.blogs. nytimes. com/ 2010/ 08/ 11/
1000memories-links-online-memorials-to-charities/). The New York Times. August 11, 2010. . Retrieved 2010-08-23.
External links
• Company website (http:/ / 1000Memories. com/ )
2collab
49
2collab
2collab was a scientific social network by Elsevier, launched in 2007 and
discontinued on 15 April 2011.
2collab was an online collaborative research tool that enabled researchers to share
bookmarks, references or any linked materials with their peers and colleagues.
Users could share, collaborate and discuss resources either in private groups or
openly with the wider scientific community. Through the integration of 2collab
into other scientific platforms such as ScienceDirect and Scopus researchers were
enabled to transport not only the bookmark but also the bibliographic data of research papers into their accounts.
Especially when they were the author of these bookmarked documents they could create an easy-to-use list and share
it with others in their field of expertise and start a conversation.
Users could organize the wide breadth of information online by choosing tags that turn the vast amount of
information into navigational structure that is called a folksonomy also known as user generated content.
External links
• Official website
[1]
• Inside Scientific Computing World "Elsevier 2collab"
[2]
• Information Age "Web 2.0 in Business"
[3]
References
[1] http:/ / http:/ / www. 2collab. com/
[2] http:/ / www. scientific-computing.com/ products/ review_details. php?review_id=30
[3] http:/ / www. information-age.com/ magazine/ october-2008/features/650221/ web-20-in-business. thtml
360voice
50
360voice
360voice.com
URL http:/ / 360voice. gamerdna.com/
Slogan Give your Xbox its own blog
Commercial? No
Type of site Blog host
Registration Optional (free) to view blogs / required (free) to obtain a blog
Available language(s) English
Owner GamerDNA Inc.
Created by Trapper Markelz and Steve Sopp
Launched April 17, 2006
Alexa rank 18,503
Current status active
360voice is a website where gamers can read or subscribe via RSS to a blog about what their friends are doing every
day on Xbox Live, including tracking gameplay and issuing gamerscore challenges. It is the major product of It Can
Talk Systems Inc., a company founded by Trapper Markelz and Steve Sopp in 2006.
[1]

[2]
For example, one may
view all the games played by Xbox Live director Larry Hryb (better known as "Major Nelson") on his 360voice
blog.
[3]
It has been recognized as part of a new trend in technology where inanimate objects acquire the ability to
blog about their owners' activities.
[4]
Experience Challenge
360voice has been the home to advertising programs such as the Old Spice Experience Challenge, and has been
recognized as part of a trend within advertising to depart from standard media buys and focus on associating brands
with online activities that an audience are participating in.
[5]
Acquisition by GamerDNA
In April 2008, the company was acquired by GamerDNA under undisclosed terms.
[6]

[7]

[8]
In December 2008, the
domain name of 360voice.com
[9]
was moved to 360voice.gamerdna.com.
[10]
Any links pointing to the old domain
(www.360voice.com) still work and will redirect to 360voice.gamerdna.com.
[11]
References
[1] "Xbox Domain Interview" (http:// thexboxdomain. com/ 2006/ 05/ 25/ 360voicecom-interview/). May 2006. .
[2] Brian Crecente (April 27, 2006). "Kotaku" (http:/ / kotaku. com/ gaming/ xbox-360/give-your-xbox-360-its-own-blog-170510.php). .
[3] "Major Nelson's Xbox Blog" (http:/ / 360voice. gamerdna. com/ tag/ Major Nelson). . Retrieved 14 September 2010.
[4] Mike Musgrove (August 31, 2006). "When the Machines Talk, They Talk About You" (http:/ / www.washingtonpost. com/ wp-dyn/ content/
article/ 2006/ 08/30/ AR2006083003009. html). Washington Post. .
[5] Brian Morrissey (December 11, 2007). "Old Spice Seeks Gaming Experience" (http:// www. adweek.com/ aw/ search/ article_display.
jsp?vnu_content_id=1003683965). Adweek. .
[6] "Mass High Tech" (http:/ / www. masshightech. com/ stories/ 2008/ 04/ 28/ daily8-GamerDNA-buys-360voice.com-parent.html). April 28,
2008. .
[7] "GamerDNA makes acquisition" (http:/ / www.bizjournals.com/ boston/ stories/ 2008/ 04/ 28/ daily5. html). Boston Business Journal. April
28, 2008. .
360voice
51
[8] Wade Roush. "GamerDNA Targets Xbox Community" (http:/ / www. xconomy. com/ 2008/ 04/ 28/ gamerdna-targets-xbox-community/).
Xconomy. .
[9] "The latest from the Dev Blog" (http://www. 360voice. com/ ). . Retrieved 14 September 2010.
[10] "The latest from the Dev Blog" (http://360voice. gamerdna.com/ ). . Retrieved 14 September 2010.
[11] Markelz, Trapper (2008-12-03). "Domain name change: 360voice.gamerdna.com" (http:// blog. 360voice.com/ 2008/ 12/
domain-name-change-360voicegamerdnacom.html). . Retrieved 2008-12-11.
External links
• 360voice.gamerdna.com (http:// 360voice. gamerdna.com/ )
• Development blog (http:/ / blog. 360voice. com/ )
43 Things
52
43 Things
43things.com
URL
43things.com
[1]
Commercial? Yes
Type of site Social network service
Registration Optional
Owner The Robot Co-op
Created by The Robot Co-op
43 Things is a social networking website that is built on the principles of tagging, rather than creating explicit
interpersonal links (as seen in Friendster and Orkut). Users create accounts and then list a number of goals or hopes;
these goals are parsed by a lexer and connected to other people's goals that are constructed with similar words or
ideas. This concept is also known as folksonomy.
Jeff Bezos visits the Robot Co-op in 2005
History
43 Things was launched on January 1, 2005, by the Robot Co-op, a
small company based in Seattle founded by blogger Erik Benson,
Maktub keyboardist Daniel Spils, and former Amazon.com and
Microsoft executive Josh Petersen.
Awards
In 2005, 43 Things won the Webby Award for the best social
networking site.
[2]
Further reading
• "Sociable Robots believe in 43 Things"
[3]
from The Seattle Times (December 27, 2004)
• Steal this Bookmark
[4]
from Salon.com (February 8, 2005)
• Amazon's 43 Secrets
[5]
from Salon.com (February 8, 2005)
• "Amazon invests in blogging site"
[6]
from News.com (February 9, 2005)
• "43 Things: A Community Study"
[7]
by Michael C. Habib
43 Things
53
References
[1] http:/ / www. 43things. com/
[2] "9th Annual Webby Awards Nominees & Winners (Social Networking)" (http:// www.webbyawards.com/ webbys/ current.
php?season=9#webby_entry_social). . Retrieved 17 January 2010.
[3] http:/ / seattletimes. nwsource. com/ html/ businesstechnology/ 2002131468_btinterface27.html
[4] http:// www. salon. com/ tech/ feature/2005/ 02/ 08/ tagging/
[5] http:// www. salon. com/ tech/ feature/2005/ 02/ 08/ 43/ index. html
[6] http:/ / news. com. com/ Amazon+invests+ in+ blogging+site/ 2100-1025_3-5570177.html
[7] http:/ / mchabib.com/ 43things/
External links
• 43 Things (http:// www. 43things. com)
• The Robot Co-op blog (http:// www. robotcoop. com)
56.com
54
56.com
56.com
Type Private
Founded
October, 2005
[1]
Headquarters
Guangzhou, China
[2]
Key people
Jay Chang
[3]
Industry Web 2.0
Services Social network service, Online movie and book database
Website
www.56.com
[4]
Alexa rank
118
[2]
Type of site Video sharing
Registration Optional
(required to upload)
Available in Simplified Chinese
Current status Active
56.com is one of the largest video sharing websites in China, where users can upload, view and share video clips.
The domain 56.com attracted at least 3.2 million visitors annually by 2008 according to a Compete.com survey.
[5]
Access to Chinese online video provider 56.com was suspended since 18:00 on June 3, 2008. 56.com made an
explanation at 10:00 on June 4, 16 hours after the website's access was stopped, and said that the website had
experienced a server failure and was being repaired, but it did not give a clear time for when the site's services would
be fully resumed.
Some media, such as Hexun.com and Sina.com, reported that as 56.com has frequently violated relevant government
rules with its video content, it has therefore been issued a warning by the government and may be closed for a few
days. However, this has been denied by 56.com.
As of July 11, 2008, 56.com is back and operational.
[6]
56.com
55
References
[1] "Video Sharing Site 56.com Reportedly Receives $10 Million in Venture Funding" (http:/ / www.redlinechina.com/ main/ ?q=node/ 210),
RedlineChina, June 15, 2007.
[2] "56.com - Site Information from Alexa" (http:/ / www.alexa. com/ data/ details/ main/ 56. com), Alexa, June 24, 2008.
[3] "56.com aims to become YouTube of China, raises $20M" (http:// venturebeat.com/ 2007/ 12/ 07/
56com-aims-to-become-youtube-of-china-raises-20m/ ), VentureBeat, July 12, 2007.
[4] http:// www. 56. com/
[5] (http:// siteanalytics. compete. com/ 56. com?metric=uv)
[6] "Chinese YouTube 56.com Returns To Living" (http:/ / www. alleyinsider.com/ 2008/ 7/ chinese-youtube-56-com-returns-to-living), Silicon
Alley Insider, July 11, 2008.
External links
• Official website (http:// http:// www. 56. com/ ) ( Mobile (http:// http:/ / 3g.56. com/ ))
85 Broads
85 Broads is a network for high-achieving women founded in 1997.
[1]
The name originates from the address of
Goldman Sachs (85 Broad Street), where founder Janet Hanson was the first woman promoted into sales
management.
[2]
The group may seem outdated when Goldman Sachs moves its world headquarters to 200 West
Street in early 2010.
[3]
The network currently has over 20,000 members from 82 countries and 30 official chapters. The network also has 40
undergraduate and graduate college clubs.
85 Broads produces seminars, networking events, and workshops including monthly Power Breakfasts and Broad
Advantage Career Boot Camps.
[4]
In 2004, 85 Broads staged a "Buycott" encouraging women to prove their
purchasing power and market clout by refraining from shopping for a day.
[5]
Notes
[1] http:/ / onewomanseye. blogspot. com/ 2009/ 02/ 85-broads. html
[2] http:// www. cbsnews. com/ stories/ 2007/ 02/ 12/ eveningnews/ main2465160. shtml
[3] http:/ / en.wikipedia. org/wiki/ Goldman_Sachs_New_World_Headquarters
[4] http:// www3. babson. edu/ Newsroom/ Releases/ 85BroadsSummer07. cfm
[5] http:// www. npr.org/ templates/ story/ story. php?storyId=4117343
References
• http:/ / www. huffingtonpost.com/ martha-st-jean/women-work-jobs-and-advic_b_230809.html (http:// www.
huffingtonpost. com/ martha-st-jean/women-work-jobs-and-advic_b_230809.html)
• http:/ / www. nytimes. com/ 1999/ 10/ 27/ business/
management-network-their-own-exclusive-address-group-for-women-only.html?scp=2& sq=85%20broads&
st=cse (http:/ / www. nytimes. com/ 1999/ 10/ 27/ business/
management-network-their-own-exclusive-address-group-for-women-only.html?scp=2& sq=85 broads& st=cse)
• http:/ / www. businessweek. com/ bschools/ content/ aug2008/ bs20080821_295362. htm (http:// www.
businessweek.com/ bschools/ content/ aug2008/ bs20080821_295362. htm)
• http:// money. cnn. com/ 2004/ 10/ 19/ news/ economy/ buycott/ (http:// money.cnn.com/ 2004/ 10/ 19/ news/
economy/ buycott/ )
• http:/ / www. nytimes. com/ 2009/ 04/ 09/ fashion/ 09networking.html (http:// www.nytimes. com/ 2009/ 04/
09/ fashion/ 09networking.html)
85 Broads
56
External links
• Official website (http:// 85broads. com/ )
about.me
about.me
URL
about.me
[1]
Commercial? No
Type of site Web hosting
Registration Yes
Owner AOL
Alexa rank
4,719
[2]
Current status Active
about.me is a personal web hosting service co-founded by Ryan Freitas, Tony Conrad and Tim Young in October
2009.
[3]
The site offers registered users a simple platform from which to link multiple online identities, relevant
external sites, and popular social networking websites such as Twitter, Facebook, LinkedIn, Flickr, YouTube,
Tumblr. It is characterized by its one-page user profiles, each with a large, often-artistic background image and
abbreviated biography.
On December 20, 2010, just four days after its public launch, about.me was acquired by AOL.
[4]
In an interview,
co-founder Tony Conrad said that about.me sold for $1.3 million.
[5]

[6]
Advisors
The site's advisors include Veronica Belmont, Ryan Block, Lindsay Campbell, Timothy Ferriss, Om Malik, Chris
Sacca, Matt Mullenweg, Julia Allison, Tom Conrad.
References
[1] http:/ / about.me/
[2] "About.me Site Info" (http:/ / www.alexa. com/ siteinfo/ about. me#). Alexa. . Retrieved 16 December 2010.
[3] "About.Me Launches with Ultimate Personal Domain Brand" (http:/ / www.businesswire. com/ news/ home/ 20101209005511/ en/ About.
Me-Launches-Ultimate-Personal-Domain-Brand). Business Wire. December 09, 2010. . Retrieved 16 December 2010.
[4] http:// www. socialtimes. com/ 2010/ 12/ newly-minted-social-identity-startup-about-me-gets-acquired-by-aol/
[5] "About.me, personal profile building and analytics website, acquired by AOL" (http:/ / techshrimp. com/ 2010/ 12/ 20/
about-me-personal-profile-building-and-analytics-website-acquired-by-aol/). . Retrieved 21 December 2010.
[6] "AOL buys about.me to help users link online selves" (http:// www.bloomberg.com/ news/ 2010-12-20/
aol-buys-about-me-to-help-users-link-online-selves. html). The Associated Pr. Dec 21, 2010. . Retrieved 21 December 2010.
about.me
57
External links
• about.me (http:// www. about. me/ )
• Sample userpage (http:/ / about. me/ saqibqayyum)
Academia.edu
Academia.edu
URL http:/ / www. academia.edu/
Commercial? No
Type of site Professional network service for academics
Registration Free
Launched September 2008
Academia.edu is a free social networking website and collaboration tool aimed at academics and researchers from
all disciplines.
Launched in September 2008, it became one of the largest social networking sites for academics in 2010.
[1]
It has
been called a "Geni-portal for researchers".
[2]
Though the site bears a ".edu" domain, it does not qualify for this status under Educause's existing policies allowing
only "U.S. postsecondary institutions that are institutionally accredited by an agency on the U.S. Department of
Education's list of Nationally Recognized Accrediting Agencies."
[3]
The domain was registered in 1999 and
grandfathered in. It is currently registered in Salem, Oregon, USA.
[4]
Competitors
• Epernicus
• LinkedIn
• Quartzy
• ResearchGate
• ScienXe.org
• Scispace.net
• VIVO
References
[1] Jason Kincaid 2010, Academia.edu Raises $1.6 Million To Help Researchers Connect With Each Other. (http:/ / techcrunch.com/ 2010/ 04/
28/academia-edu-raises-1-6-million-to-help-researchers-connect-with-each-other/)
[2] Jason Kincaid 2008, Academia.edu: A Geni For Researchers. (http:// techcrunch.com/ 2008/ 09/ 16/ academiaedu-a-geni-for-researchers/)
[3] Educause ".edu eligibility" (http:/ / net. educause. edu/ edudomain/ eligibility. asp)
[4] Educause Whois Server (http:/ / whois.educause. net/ index.asp)
External links
• Academia.edu website (http:/ / www.academia. edu/ )
Adam4Adam
58
Adam4Adam
Adam4Adam
Type Private
Industry online dating
Founded New York City, New York
Headquarters New York City, New York, USA
Revenue US$
Net income
Website
adam4adam.com
[1]
Adam4Adam is an online dating website designed for men to meet other men "for friendship, romance, or a hot
hookup".
[2]
Ranking
Out of over 800 personals sites (heterosexual and otherwise) in the United States, Times Herald-Record mentions
Adam4Adam as among the most notable.
As of September 2005, San Jose Mercury News ranked Adam4Adam as the second most popular online gay
personals site in the country (being ranked behind Gay.com). As of March 2007, Hitwise ranked it number one (the
number two and three position being occupied by Manhunt and Gay.com).
[3]

[4]
As of July 19, 2010, it has 124,814
members.
Characteristics
Adam4Adam was launched in 2003 by a company called "Convergent Ideas, LLC" and is now operated by "A4A
Network Inc.". Adam4Adam's members are mostly in the United States.
[2]

[5]
Unlike similar competitors, Adam4Adam does not charge members to use its full range of services. Instead,
Adam4Adam receives revenue from advertising, particularly from pay-per-view pornographic websites and
companies offering erection enhancement drugs like sildenafil, vardenafil, tadalafil and their generic drug
equivalents through mail order.
[2]
The site offers a "plan-a-trip feature" to locate potential friends or dates where one is headed. It also has a specific
way of posting party invitations.
[2]

[6]
Although Adam4Adam has members of all ethnic groups, the percentage of non-White men represented in member
profiles is higher than the percentage of non-White people in the United States population, though the degree to
which this is true varies by city/region. For instance, research into demographic representation in Atlanta,
[7]
San
Francisco,
[8]
and New York City
[9]
profiles evidences a trend of higher representations of men of color among
younger age cohorts, with decreasing diversity in profiles as age increase. This is also true of Adam4Adam
membership in the United Kingdom.
Adam4Adam
59
Unlike Manhunt and some other sites, Adam4Adam does not prohibit escort ads. As with most sites of this type,
members are allowed to post nude photos and many choose to do so.
Adam4Adam provides a "Health Resource" page as well as a page devoted to "Online Safety Tips". The site
encourages health organizations to create "Health Counselor" accounts. All these measures encourage good health
practices such as safe sex, getting tested for sexually transmitted infections and avoiding methamphetamine
addiction.
[10]

[11]
The counselors also discourage the party and play phenomenon.
Reviews
An independent reviewer had both good and bad things to say about Adam4Adam and appraised the site as follows:
This site gives you a taste of every type of man around. If you want white, black, latin, Mexican, mixed,
or whateva...Party listings, member directory, visitors list, and new members list all help with your
journey to find your Adam [...] This site has its ups and downs, from continuous updates, which shuts
the site down for days, to a lacking of attractive members. [...] This site is basically for the new comers
to online dating.
[12]
An Adam4Adam review posted at About.com gives the site a 4 out of 5 rating, citing issues with downtime as its
major deterrent.
[2]

[13]
Crime
In October 2006, New York area media including the New York Times and WCBS-TV reported that Adam4Adam
was the focus of a conspiracy to find gay men online to rob. A number of men in New York City used the site to lure
a Brooklyn man to a remote area where he was robbed and murdered. The men were found when one user was
identified via his screenname.
[14]

[15]

[16]

[17]
Many news sources reported similar occurrences in the Washington Metropolitan Area. In discussing the case of a
perpetrator of multiple robberies in that region, a Washington, DC police officer from that police force's Gay &
Lesbian Liaison Unit said "We've definitely seen an increase in online dating crimes in the past five years" and
added that victims of internet dating crimes are "overwhelmingly men cruising for sex."
[18]
The same police officer also noted that these criminals are often technologically savvy and create profiles using fake
information and other people's photos from cyber cafés or public libraries, making them difficult to trace.
[18]
A high-profile April 2010 murder investigation in the Washington, D.C., area revealed that the victim, a high school
principal, met his assailants through adam4adam.com.
[19]
In reporting on the murder of a 39-year-old San Diego man by a 19-year old U.S. Marine, an editorial in the Gay &
Lesbian Times said that the victim:
was an avid user of adam4adam.com, a popular gay chat and hook-up Web site. Instincts told us that the
victim may have met his killer online and invited him into his Little Italy apartment, where he ultimately
met his fate.
[20]
The site has also been linked to robberies, beatings and kidnappings in Trinidad and Tobago.
Adam4Adam
60
Outing
Adam4Adam has also been used to "out" people who have otherwise kept their sexual orientation somewhat secret.
The Servicemembers Legal Defense Network has warned United States military personnel that online profiles on
Adam4Adam and similar sites are a violation of the “Don’t ask, don’t tell” policy, and that in some cases online
profiles are being used as evidence in outing service members to military command.
[21]
According to San Diego Gay & Lesbian Times:
In many cases it’s either a jilted ex-lover, a roommate or friend who is upset about something who
knows that the service member has the online ad or profile and they then print out that profile and give it
to the command.
[21]
Adam4Adam has also been mentioned by sources such as the New York Daily News in reference to the outing of an
American Idol contestant who previously had said that he was heterosexual.
[22]
New York Daily News also reported that the Adam4Adam dating profile of artist Ross Bleckner was printed in the
Coagula Art Journal. In the Coagula Art Journal article, Bleckner's "age, 33-inch waistline and youthful photo"
were questioned, but ultimately accepted by the magazine as true since "overall (for Internet personals), he's a pretty
honest, bland dude. Like his art."
[23]

[24]
Bleckner laughed off the incident, saying "For them, that's high praise!"
[24]
Dating
While Adam4Adam and other social networking venues are often dismissed as "sex sites", there is evidence to the
contrary. For example, the Washington Blade featured an article about the evolution of online dating in which it was
reported that:
an increasing number of gay and lesbian youth have taken their first steps into the “gay community” by
passing through an online chat room door. Gay male social networking sites like Manhunt, Adam4Adam
and the recently launched DList, for "edgy gay men," provide just as easy an opportunity for men to find
a coffee date as easy as a gangbang.
[25]
Regulation
Adam4Adam uses the new "Restricted To Adults" label in the metatags of its pages. The RTA label is free to use,
voluntary, and universally available to any website that wishes to clearly and effectively label itself as being
inappropriate for viewing by minors. The Free Speech Coalition recently endorsed the RTA website label.
[26]

[27]
Maryclaire Dale, Associated Press Writer, March 22, 2007, writes:
Federal judge blocks 1998 online porn law.
Software filters work much better than a 1998 federal law designed to keep pornography away from children
on the Internet, a federal judge ruled Thursday in striking down the measure on free-speech grounds.
Senior U.S. District Judge Lowell Reed Jr. also said the Child Online Protection Act fails to address threats
that have emerged since the law was written, including online predators on social-networking sites like
MySpace, because it targets only commercial Web publishers.
"Even defendant's own study shows that all but the worst performing (software) filters are far more effective
than COPA would be at protecting children from sexually explicit material on the Web," said Reed, who
presided over a monthlong trial in the fall.
The never-enforced law was Congress' second attempt to protect children from online porn. The U.S. Supreme
Court upheld in 2004 a temporary injunction blocking the law from taking effect; Reed on Thursday issued a
permanent injunction.
Adam4Adam
61
The law would have criminalized Web sites that allow children to access material deemed "harmful to minors"
by "contemporary community standards." The sites would have been expected to require a credit card number
or other proof of age. Read more here:
[28]

[29]
Gay & Lesbian News reports that Adam4Adam and similar sites may soon come under an expanded interpretation of
18 U.S.C. 2257, the Child Protection and Obscenity Enforcement Act and wrote:
anyone with a sexually explicit picture on a site like Adam4Adam.com could be considered a secondary
producer if the new regulations go into effect, and would be subject to the same type of requirements
that the adult Web sites would be under.
[30]
If successfully applied, these regulations would mean that Adam4Adam and similar companies would have to keep
records proving that individuals appearing in photographs or videos are over the age of 18. They would also have to
"categorize those documents in a meticulous manner", with failure to comply resulting in possible felony charges
and prison time.
[30]
An attorney for the Free Speech Coalition noted:
It’s just a series of land mines designed to trap the unwary [...] if you file it wrong, if you put it in [the]
wrong alphabetical order [...] you’re facing federal prosecution on a first offense with a maximum of
five years, [and] a secondary offense [with] a minimum of two years. It’s just insane.
[30]
Further, not only the company but the website's members could be responsible under these same regulations. The
same lawyer remarked that if he had a profile on Adam4Adam this would mean:
I would have to have a photocopy of my own ID and a list in my home ready for federal inspection, a
paper with my legal name, or any name I have ever used under any circumstances [...] the form of ID I
provided to myself, the serial number of that ID and [would have to have it] signed under penalty of
perjury. If I don’t have that document or a photo of my ID available 20 hours a week for federal
inspection, I’ve committed a felony.
[30]
Deceased users
An article in The New York Sun entitled "Morbid Web Site Makes Amusement of Online Profiles Left Behind by the
Dead" discusses a site that highlights the user profiles on various social networking websites. Adam4Adam is
mentioned several times and it is noted that Willi Ninja's profile remained posted on Adam4Adam months after his
September 2006 death received widespread press attention. In this article, an Adam4Adam spokesperson is quoted as
saying "We deactivate them as soon as we get notified."
[31]
Notes and references
[1] http:/ / www. adam4adam. com/
[2] Adam4Adam Website (http:/ / www.adam4adam. com/ )
[3] San Jose Mercury News (September 11, 2005) "Busiest online matchmakers." Section: AE
[4] Lifestyle - Gay and Lesbian Category: Weekly Market Share of Visits Rankings for the week ending March 17, 2007 (http:// www.
medialifemagazine.com/ artman/ publish/ article_11038. asp)
[5] As of late 2006, Convergent Ideas, LLC was the operator of this website. Judging by the fine print at the Adam4Adam website as of February
2007, the name of this company seems to have been changed to "A4A Network Inc." Whether this represents restructuring or something more
significant, such as sale to another interest, is not indicated.
[6] Albo, Bonny. "Adam4Adam Profile" (http:// dating. about. com/ od/ gayandlesbian/ fr/adam4adam.htm). About.com. . Retrieved
2007-07-27.
[7] "Racial Diversity on Manhunt, Adam4Adam: Atlanta Edition" (http:// www.trevorhoppe.com/ blog/ archives/ 2008/ 08/ racial_diversit_1.
html). .
[8] "Racial Diversity on Manhunt, Adam4Adam: San Francisco Edition" (http:// www.trevorhoppe.com/ blog/ archives/ 2008/ 08/
racial_diversit.html). .
[9] "Racial Diversity on Manhunt, Adam4Adam: NYC Edition" (http:// www.trevorhoppe.com/ blog/ archives/ 2008/ 08/ racial_diversit_2.
html). .
Adam4Adam
62
[10] [20]=17 Health Resources (http:/ / www.adam4adam. com/ ?section=20& view)
[11] [20]=16 Tips for Safe Dating (http:// www. adam4adam. com/ ?section=20& view)
[12] Review posted at Flavamen.com, an adult website (http:// www. flavamen.com/ articles.
php?check=064892efac63e31d1b2d21759cf1c390&which=93&i=2005121504q& PHPSESSID=aefd39bdd7d6ef1389c1fe1582a6f288)
[13] Adam4Adam Profile at About.com (http:/ / dating. about.com/ od/ gayandlesbian/ fr/adam4adam.htm)
[14] "From Crime to Arrest, By Way of Computer." (http:// www. nytimes. com/ 2006/10/ 15/ nyregion/ 15attack. html) New York Times
Online. Retrieved 6 April 2008.
[15] New York Daily News, "Hate crime charges in Belt attack" (http:// www.nydailynews.com/ front/story/ 461009p-387712c.html)
[16] Washington Blade October 26, 2007 (http:/ / web. archive.org/web/ 20070928011847/ http:/ / washblade. com/ thelatest/ thelatest.
cfm?blog_id=9751)
[17] WCBS-TV (http:// web. archive. org/web/ 20070927190254/ http:/ / wcbstv. com/ local/ local_story_298205124.html)
[18] Washington Blade June 8, 2006 (http:// web. archive. org/web/ 20060618154522/ http:/ / www.washblade. com/ thelatest/ thelatest.
cfm?blog_id=7373)
[19] Slain D.C. principal met killers on sex chatline, police say (http:// www. washingtonexaminer.com/ local/ education/
Police_-Slain-D_C_-principal-met-killers-on-sex-chatline-92725564. html)
[20] Gay & Lesbian Times, 01 February 2007 "Hate is alive and well" (http:// www. gaylesbiantimes. com/ ?id=7036)
[21] Servicemembers Legal Defense Network (http:// web.archive.org/ web/ 20040703024225/ http:/ / www. sldn.org/ templates/ press/ record.
html?section=5&record=1535)
[22] New York Daily News (http:// web.archive. org/web/ 20060408151718/ http:/ / www. nydailynews. com/ news/ gossip/ story/
399197p-338236c. html)
[23] Coagula Art Journal (http:// coagula. com/ ) Discussion of artists' private lives is characteristic of this publication. The motto of Coagula
Art Journal is "the Low Down on High Art"
[24] Rush, George; Molly, Joanna Rush. (March 13, 2006) New York Daily News Interview pitts Douglas vs. Brangelina. Section: GOSSIP;
Page 26.
[25] Washington Blade November 17, 2006 (http:// web. archive.org/web/ 20061128172455/ http:/ / washingtonblade. com/ 2006/ 11-17/arts/
feature/feature.cfm)
[26] Free Speech Coalition press (http:// web.archive.org/ web/ 20070712165126/ http:/ / www. freespeechcoalition.com/ xpress/ X4/ )
[27] Restricted To Adults label (http:/ / www. RTAlabel.org/ )
[28] U.S. judge blocks 1998 online porn law (http:// www.boston. com/ business/ articles/ 2007/ 03/ 22/
us_judge_blocks_1998_online_porn_law/)
[29] Free Speech X-press: Breaking News (http:// www. freespeechcoalition.com/ xpress/ X11/ )
[30] Gay & Lesbian Times 01 Feb 2007 "New adult Web site regulations put on hold " (http:/ / www.gaylesbiantimes. com/ ?id=5289)
[31] The New York Sun (http:// www.nysun. com/ national/ morbid-web-site-makes-amusement-of-online/43116/ )
AdChina
63
AdChina
AdChina(Chinese: 易 传 媒 ) is an integrated digital platform in China that runs its own ad network, ePR network,
eCommerce platform and SNS (social networking sites) network. AdChina provides brands (P&G, China Telecom,
Unilever, L'Oreal, Nike, etc.) and agencies (Vivaki, OgilvyOne, etc.) with integrated digital marketing and sales
products and services, including branding, iWOM, and online sales.
History
In April 2007, AdChina was founded in Silicon Valley, United States. AdChina headquarters in Shanghai, with
offices in Beijing and Guangzhou.
Financing
AdChina is a venture-backed technology company. Its investors include GSR Ventures, Richmond Management and
News Corporation.
• 1st Round Funding: AdChina closed its first round funding led by GSR Ventures in June, 2008
[1]
.
• 2nd Round Funding: AdChina raised its second round funding led by Richmond Management, along with
co-investors GSR Ventures and News Corporation in June, 2009
[2]
. AdChina will use the funds to grow its staff
and invest in several new technology and commercial initiatives planned for 2009-2010.
• 3rd Round Funding: AdChina announced on November 2, 2010, that it had completed its third round of
financing of US$40 million. Part of the financing will be used to boost AdChina's mobile advertising platform,
while the rest will be used for investments, mergers, and acquisitions in the sector
[3]
.
Partnerships
MSN China
AdChina built strategic partnership with MSN China on online advertising as well as eCommerce. AdChina serves
online ads on news, entertainment, finance and video channels of MSN China. Moreover, the partnership extended to
an exclusive management rights for the B2C online shopping platform on MSN China(shop.msn.com.cn
[4]
)
launched in November 2009.
China Network Television (CNTV)
On January 7, 2010, China Network Television ([5]), a newly established national Internet TV station owned by
China Central Television (CCTV), and AdChina announced a strategic partnership to jointly develop China's online
video ad market
[6]
.
The two parties have set up a joint CNTV-AdChina Online Video Ad Lab, aiming to develop new ad formats,
audience segmentation, and ad targeting and optimization technologies. They will also establish online video ad
guidelines and standards, and develop a brand tracking system to allow advertisers and agencies to measure the
online video ads' impact on brand metrics on CNTV and in the industry.
CNTV is licensing AdChina AdManager as CNTV's ad serving, tracking, and brand measurement platform.
AdChina
64
HunanTV.com
On January 19, 2010, Hunantv.com(www.hunantv.com
[7]
), the new media platform of Hunan Satellite Television,
which just launched its online TV station (www.imgo.tv
[8]
), and AdChina announced a strategic partnership
[9]
, and
set up a joint online video ad lab which is the first video ad lab in new media area founded by a province level
satellite TV station in China.
Hunantv.com is licensing AdChina AdManager as the ad serving, tracking, and brand measurement platform for
hunantv.com and imgo.tv.
Products & Services
Syndication WebTV
MSN Shopping Channel
WebTV Platform
Based on the partnerships with TV media (CNTV and
HunanTV.com), AdChina build a platform to serve ads along with
TV video contents, named WebTV, in terms of video content
syndication via the AdChina ad network and on-site video ad
formats.
The syndication WebTV looks like a floating AdTV with multiple
TV video clips (15~30 sec.) embedded, and TVC ads are served
between the clips. The on-site video ad formats refer to regular
video ad formats including pre-roll and background ad on the
online platforms of TV media.
Online Video Website
AdChina integrates the ad inventory of online video websites and
client programs into its video ad network.
Social Media(social networking sites) Network
AdChina SNS network integrates a number of applications (APP)
on multiple social networking sites to provide marketers with
advertising services in terms of expandable banner ad, brand
image embedding into APP and tailored APP. Moreover, AdChina
leverages the demographic information of social networking sites
users to deliver demographic targeted ads across the whole AdChina ad network. Besides advertising, AdChina
cooperates with plenty of opinion leaders on social networking sites to implement ePR campaigns for marketers.
AdChina
65
eCommerce
AdChina operates the B2C online shopping platform on MSN China, the MSN shopping channel (shop.msn.com.cn
[4]
). MSN shopping channel sells products in various categories, including cosmetics & skincare, fashion & apparel
and home improvements. With the eCommerce platform, AdChina bridges online branding and sales for its clients.
ePR Network
AdChina ePR network helps marketers to promote iWOM. The ePR network integrates portal and vertical Web sites,
as well as UGC media, such as social networking sites, blogs, BBS and UGC video sites.
AdChina provides 3 major ePR solutions: campaign specific ePR services, continuous iWOM maintenance and crisis
management.
Mobile Network
AdChina mobile network extends products and services of AdChina from Internet to mobile, including display ad
network, ePR network, social media network and video ad network, to offer advertisers integrated digital marketing
solutions across mobile and Internet.
References
[1] Mark Hefflinger. "Chinese Online Ad Network AdChina Lands $10 Million" (http:/ / www.dmwmedia. com/ news/ 2008/ 06/ 13/
chinese-online-ad-network-adchina-lands-$10-million). Digital Media Wire. .
[2] Mark Hefflinger. "Chinese Online Ad Network AdChina Closes Second Round" (http:/ / www.dmwmedia. com/ news/ 2009/ 07/ 20/
chinese-online-ad-network-adchina-closes-second-round). Digital Media Wire. .
[3] "AdChina Completed 3rd Round USD40mn Financing" (http:// www.rglobal.com/ news/ detail/ 34). Richmond Global. .
[4] http:/ / shop. msn. com. cn
[5] http:// www. cntv. cn
[6] "China Central Television's (CCTV) CNTV and AdChina Announce Strategic Partnership to Develop China's Online Video Ad Market"
(http:// finance.yahoo. com/ news/ China-Central-Televisions-prnews-868230913.html?x=0& . v=100). Yahoo! Finance. .
[7] http:// www. hunantv. com
[8] http:/ / www. imgo. tv
[9] "HunanTV New Media and AdChina Announce Strategic Partnership to Develop China's Online Video Ad Market" (http:/ / www.reuters.
com/ article/ idUS136752+25-Jan-2010+PRN20100125). Reuters. January 25, 2010. .
Affinity Labs
66
Affinity Labs
Affinity Labs Inc.
Type Public
Founded 2006
Headquarters San Francisco, California, U.S.
Owner Monster.com
Website
affinitylabs.com
[1]
Available in multilingual
Current status active
Affinity Labs is a company that builds social networking sites for niche groups such as firefighters, police officers
and nurses.
[2]
In January 2008, Affinity Labs was acquired by Monster Worldwide for US$61 million.
[3]
Affinity Labs sites have over a million registered members, as of January, 2008.
[2]
PoliceLink, aimed at law
enforcement personnel, is one of Affinity Labs' most active sites with over 717,000 unique visitors per month.
[4]
Other sites include: ArtBistro, TheApple, FireLink, NursingLink, InsideTech, GovCentral, IndiaOn, Excelle,
AllHealthCare, HMForces.co.uk, ProNurse, WerPflegtWen, and SalesHQ.
History
Affinity Labs was founded by Christopher Michel
[5]
in 2006 after he sold Military.com to Monster in 2004 for $40
million.
The Mayfield Fund
[6]
and Trinity Ventures invested in Affinity Labs prior to its Monster Worldwide buyout.
[7]
References
[1] http:/ / www. affinitylabs.com
[2] Monster buys community site, Affinity Labs, for significant $61M (http:/ / venturebeat.com/ 2008/ 01/ 04/
just-in-monster-buys-community-site-affinity-labs-for-61m/)
[3] Monster buys S.F. Web operator Affinity for $61 million (http:// www.mercurynews.com/ ci_7889340)
[4] Web Site Audience Profiles from Quantcast (http:// www. quantcast.com/ policelink. com)
[5] Affinity Labs, Inc.: Private Company Information - BusinessWeek (http:// investing.businessweek. com/ businessweek/ research/stocks/
private/ snapshot. asp?privcapId=30486396)
[6] http:/ / www. mayfield.com/ newsarticles/ 2006-12-04_mayfield_announces.htm
[7] "Monster Worldwide Expands Reach Through Strategic Acquisition of Online Community Sites" (http:/ / phx.corporate-ir.net/ phoenix.
zhtml?c=131001&p=irol-newsArticle&ID=1091499&highlight=)
External links
• Official site (http:// www. affinitylabs.com/ )
Ambient awareness
67
Ambient awareness
Ambient awareness is a term used by social scientists to describe a new form of peripheral social awareness. This
awareness is propagated from relatively constant contact with one's friends and colleagues via social networking
platforms on the Internet. Some examples of social networking websites are Facebook, Myspace, Twitter, Blogger,
delicious.com, etc. The term essentially defines the sort of omnipresent knowledge one experiences by being a
regular user of these media outlets that allow a constant connection with one's social circle.
According to Clive Thomas of the New York Times, ambient awareness is "very much like being physically near
someone and picking up on [their] mood through the little things [they do, such as] body language, sighs, [and]
stray comments..."
[1]
Therefore, in effect two friends who regularly follow one another's digital information can
already be aware of each other's lives without actually being physically present to have a conversation.
As social media
Socially speaking, ambient awareness and social media are products of the new generations who are being born or
growing up in the digital age, starting circa-1998 and running to current times. Social media is personal media (what
you're doing in the moment, how you feel, a picture of where you are) combined with social communication. Social
media is the lattice work for ambient awareness. Without social media the state of ambient awareness cannot exist.
A significant feature of social media is that it is created by those who also consume it. Mostly, those participating in
this phenomenon are adolescents, college age, or young adult professionals. According to Dr. Mimi Ito, a cultural
anthropologist and Professor in Residence at the University of California in Irvine,
[2]
the mobile device is the
greatest proxy device used to create and distribute Social Media. She reportedly states that "teenagers capture and
produce their own media, and stay in constant ambient contact with each other..." using mobile devices. Usually
while doing this they are consuming other forms of media such as music or video content via their iPods or other
similar devices.
[3]
Effectively this has led social scientists to believe that learning and multitasking will have a new
face as the products of the digital generation enter the work force and begin to integrate their learning methods into
the standard preexisting business models of today. Professors Kaplan and Haenlein see ambient awareness as one of
the major reasons for the success of such microblogging sites as Twitter.
[4]
Origins
The earliest available technology that could be used for constant social contact is the cell phone. For the first time
people could be contacted readily and at will beyond the confines of their work or homes. Then later, with the
additional service of texting, one can see the somewhat primitive form of the status update. Since the text message
only allows for 160 characters to transmit pertinent information it paved the way for the status update as we know it
today. The transition from only having a few points of regular long distance contact to being constantly available via
cell phone is what primed society for social networking websites.
Perhaps the first instance where these websites created the possibility of larger scale ambient awareness was when
Facebook installed the News Feed. The news feed automatically sends compiled information on all of a users
contacts activities directly to them so that they can access all of the happenings in their world from one location. For
the first time becoming someone's Facebook friend was the equivalent of subscribing to a feed of their daily minutia.
Since this innovation, a new wave of micro-blogging services have emerged, such as Twitter or Tumblr. Although
these services have often been criticized as containing seemingly meaningless snippets of information, when a
follower gathers a certain amount of information they begin to obtain an ambient understanding of who they are
following. This has led to the mass usage of social media as not only a social tool but also as a marketing and
business tool.
Ambient awareness
68
Uses in marketing
Websites such as Twitter, YouTube, Facebook, and Myspace, among many others, have been used by people in all
forms of business to create a closer digital/ambient bond with their clientele base. This is most notably seen in the
music industry where social media networking has become the mainstay of all advertising for independent and major
artists. The effect of this type of ambient marketing is that the consumer begins to get a sense of the artists life style
and personality. In this way social media outlets and ambient awareness have managed to tighten the gap between
consumers and producers in all areas of business.
Uses in business processes
As web-based collaboration tools and social project management suites proliferate, the additions of Activity streams
to those products help to create business context-specific ambient awareness, and produce a new class of products,
such as Social Project Management platforms
[5]
.
References
[1] "Brave New World of Digital Intimacy" by Clive Thomas - Access Date 8/2010 - link (http:// www.nytimes. com/ 2008/ 09/ 07/ magazine/
07awareness-t. html?_r=1&pagewanted=2)
[2] Mimi ito Bio - link (http:// www.leighbureau.com/ speakers/ mito/ ito.pdf)
[3] mLearnCon 2010: Dr. Mimi Ito – What the User Wants in mLearning - Access Date 08-2010 - link (http:// ridgeviewmedia.com/ blog/
2010/ 06/ mlearncon-2010-dr-mimi-ito-what-user-wants-mlearning/)
[4] Kaplan Andreas M., Haenlein Michael (2011) The early bird catches the news: Nine things you should know about micro-blogging, Business
Horizons, 54(2)
[5] "Social Business Applications Promote Observability via Ambient Awareness" (http:/ / theprojectwall.wordpress.com/ 2011/ 02/ 24/
social-business-applications-promote-observability-via-ambient-awareness/ ). Blog Post. . Retrieved 16 April 2011.
Ameba (website)
69
Ameba (website)
Ameba
Type Private
Headquarters Tokyo, Japan
Key people Susumu Fujita, CEO & President
Parent CyberAgent Inc.
Website [www.ameba.jp www.ameba.jp]
Alexa rank 200
Type of site Social network service
Available in Japanese
Current status Active
Ameba (ア メ ー バ ブ ロ グ ) is a popular Japanese blogging and social networking website. Its main competitor is
Mixi.
In December 2009 Ameba launched Ameba Now
[1]
, a micro-blogging platform competing with Twitter
[2]
. In
March 2009 Ameba launched Ameba Pico
[3]
, a Facebook app for the English market based on the virtual
community Ameba Pigg
[4]
.
References
[1] http:/ / now. ameba.jp
[2] Twitter Faces a Battle for Tweets (http:// www.ft. com/ cms/ s/ 2/
8a0009f2-2df2-11df-b85c-00144feabdc0,dwp_uuid=4dce8136-4a24-11da-b8b1-0000779e2340. html) Financial Times, March 12, 2010.
[3] http:// www. facebook. com/ apps/ application. php?id=223102214157
[4] http:/ / pigg.ameba.jp/
External links
• (Japanese) Ameba website (http:/ / ameba. jp/ )
• Ameba Pico Official Site (http:/ / pico. ameba. net/ )
• Ameba Pico Facebook App (http:/ / www. facebook.com/ apps/ application. php?id=223102214157)
• CyberAgent Investor Relations and Corporate Info (http:// ir.cyberagent.co. jp/ ir_e/ ) (English)
Amie Street
70
Amie Street
Amie Street
"music lives here"
Opened  United States: July 4, 2006
 Japan: December 11, 2007
Pricing model
Variable (demand-based), à la carte
[1]

[2]

[3]
Platforms Web-based, platform-independent (Microsoft Windows, Mac OS/X, or GNU/Linux)
Format MPEG Layer 3 (.mp3)
Restrictions None
Catalogue
10,000+ artists, 1,000,000+ songs
[4]

[5]

[6]

[7]
Preview
Streaming song clips (85 seconds)
[8]
Streaming Previews and purchased songs
Burning/copying Unlimited
Trial Free credit and REC(s) with initial signup, many songs are free
Protocol HTTP, Flash, RSS
Availability Worldwide for most tracks, some tracks are only available in the United States or Japan
Features Demand-based pricing, DRM-free, ability for users to earn money through RECs
Customer support
Help
[9]
/ Feedback
[10]
Website
AmieStreet.com
[11]
Amie Street was an indie online music store and social network service created in 2006 by Brown University
seniors Elliott Breece, Elias Roman, and Joshua Boltuch, in Providence, Rhode Island.
[12]
They have since graduated
and moved the company to Long Island City in Queens, New York.
[13]
Their vision for Amie Street was to become "the most fun way to discover and buy music online", keep music social,
and support the artists.
[14]
Amie Street
71
History
Founded in early 2006, Amie Street opened to the public with a pre-alpha version on July 4, 2006 and was quickly
scooped by Michael Arrington of TechCrunch.
[15]
Amie Street's catalog and stability have grown steadily since then,
adding nine members to the team
[13]
and creating partnerships with various record labels including CD Baby,
[5]
The
Orchard,
[16]
Nettwerk Music Group, and Daptone Records.
[17]
A few weeks after the initial crush of traffic an alpha
version was completed and a beta version was launched on October 4, 2006.
[18]
On December 11, 2007, Amie Street
Japan launched in partnership with Turbolinux. They announced that they will experiment with applying the variable
pricing system to other digital media products including anime videos and manga comics.
[5]
Investors
As reported by TechCrunch on August 5, 2007, Amie Street announced a site redesign and, led by Amazon.com,
closed their Series A round of venture capital funding.
[13]
They began negotiations for the round in January 2007.
[19]
Notable angel investors include Robin Richards, former president of MP3.com
[18]
and David Hirsch, director of
Google's B2B vertical markets group.
[20]
Website features
Artists upload tracks onto the site, which allows users to purchase them at a price that varies according to demand.
Website users earn credits by recommending ("REC"ing) songs to their friends. If the REC was for a good song and
leads to users purchasing it, the price of the song will increase. The user earns credit based on the increase in the
price of the song after making the REC.
Demand-based pricing
Amie Street uses an algorithm to determine song prices based on demand. The price for a track starts at zero when a
song is uploaded onto the site. It then rises according to the increased demand and purchase of the song. The
maximum price any song will rise to is 98¢.
[1]
A pricing calculator
[21]
showed the simple model used to determine
pricing, but it is no longer available. The price curve changes based on the overall volume of songs purchased on the
site. As of August 5, 2007 15 buys yielded a price of 1¢, 25 buys yielded 15¢, 50 buys yielded 50¢, and 84 buys
yielded 98¢.
Selling music
Artists can upload their music directly to the site in MP3 format at whatever quality bit rate they choose, but when a
record label or music distributor requires Amie Street to encode the music, they strive to achieve an average bit rate
of 256 kbit/s using a variable bitrate.
[22]
(Other formats such as AAC, FLAC, and Ogg are "on the way.")
[23]

[24]
As
users buy songs, the artist is credited quarterly. Artists keep 70% of the proceeds after US$5 in sales for each
song.
[25]
Albums are priced at the current total cost for each individual song on the album, capped at US$8.98 in
most cases.
[2]
PayPal,
[13]
Payoneer prepaid MasterCards,
[26]
or checks are used to make payments to artists.
[25]
There is some speculation that Amazon's new web service Amazon FPS would be a good match for the site as
well.
[13]
BitCash is used for payments in Japan.
[5]
A ringtone service was announced on September 17, 2007
[27]
through a partnership with Myxer. Pricing for
ringtones is also variable, starting out free and climbing to US$1.99.
[28]
This service "doesn't appear to be available
yet."
[29]
Amie Street
72
RECs
Non-artist users can earn credit as well. They do this by RECing a song. When a user finds a song they believe will
be a hit, they can REC it. If the song price increases from the moment they REC it, they will receive compensation
based on the price increase. For example, if one RECs a song currently at 5¢ and it rises to 95¢, the user will cash out
half the spread: 45¢ , just for RECing the song. If a user RECs a song when it is free, they are
compensated with the full spread. RECing also differentiates more popular music from less, as songs that are
believed to be good will be RECed more often. Users get approximately 1 REC for every US$1 of Amie Street credit
they purchase.
[30]
Social networking
Users can connect with other users through the "friend" feature. "Friends" on Amie Street are intended to be based
around musical interests. RECs are sent out to friends to make it easier to find new music in a music "news feed".
[13]
Users can message each other and post comments on freely customizable (including Meebo integration) user
profiles. There is also a "fan" feature so users can easily connect with bands on the site. All of this information is
neatly organized on each user's dashboard
[31]
and available as separate RSS web feeds.
Third party integration
Amie Street launched a Facebook Application in October 2007 called Fantasy Record Label.
[32]

[33]
This application
allowed Facebook users to create a "record label" with a collection of songs that were linked with an Amie Street
account, and post the label on their Facebook profile page. Songs were ranked and as their score changed, each user's
label would gain or lose points. These points could be converted into Amie Street credit and could be used to
purchase music.
[34]
Labels were also ranked and users were able to compete against each other for bragging rights.
However, the Fantasy Record Label application has since been suspended and is no longer available.
Presently Facebook Beacon is used to link purchases on Amie Street to users' Facebook accounts. Facebook Connect
and other integration tools to import data from The Hype Machine, iTunes, Last.fm, Pandora, and Songza are used to
generate automated music recommendations.
[35]
Benefit media: Download To Make A Difference campaign
On November 6, 2006, Amie Street introduced four benefit media tracks to the site.
[36]
These songs are priced at 50¢
and all proceeds from sales go to the charity Free The Children.
[37]
The tracks are "Rushian" and "Waitress" from the
album Us Against the Crown by State Radio and "Awakening" and "From Now On" by Sonny Fortune.
On March 28, 2007, Amie Street expanded their benefit media program with six more tracks to boost donations for
Boomer Esiason's Foundation and the Blubrry Jam campaign to fight cystic fibrosis.
[38]

[39]
Also priced at 50¢,
Brother Love and HER and Kings County each contributed three tracks to the cause.
On July 16, 2008, Amie Street launched "Download To Make A Difference", a new benefit media campaign.
[40]

[41]
With each free download of Peter Buffett and Akon's single "Anything", Amie Street will donate US$2 to the
Creative Visions Foundation.
[42]

[43]
On July 29, 2008, Amie Street expanded their benefit media program with the
exclusive pre-release of a new album, You & Me by NYC indie rock band, The Walkmen. 100% of proceeds from
the album, sold for US$5, are being donated to Memorial Sloan-Kettering Cancer Center.
[44]
During its first week of
sales, the album charted at #29 on Billboard's Top Digital Albums.
[45]

[46]
Amie Street
73
lonelygirl15 partnership
On May 15, 2007, lonelygirl15 teamed up with Amie Street to sell music featured in episodes of the show.
[47]

[48]

[49]
Takeover by Amazon
In an email to Amie Street members on September 8, 2010, the website announced it would be redirecting all
customers to Amazon.com starting on September 22, 2010 and ceasing to operate as amiestreet.com. While the
digital, downloadable files from Amie Street will all be available on Amazon, demand-based pricing will cease and
buyers will have to pay typical Amazon.com prices for their digital music, which in most cases is higher (sometimes
significantly so) than the prices for the same music on Amie Street currently. Amie Street members have until
September 22 to spend any credit they currently have with Amie Street, as it will not transfer to Amazon. Current
members were instead given a small credit of $5 for Amazon mp3s as appreciation for their support of Amie Street
over the years. Amazon reportedly shut down Amie Street on the morning of September 9, 2010,
[50]
but as of the
afternoon of September 9 the website was still active, just with an "important Message From Amie Street" informing
users that the website would be redirected to Amazon on September 22, 2010 and to make sure all purchases were
downloaded by that time and to use up all credits (which would not be transferable to Amazon).
[51]
Press
Amie Street has been mentioned in several notable media organizations.
[52]

[53]
These include Rolling Stone,
[54]
The
Wall Street Journal,
[55]
BusinessWeek,
[12]
NPR,
[56]
The Washington Post,
[57]
Los Angeles Times,
[58]
Entertainment
Weekly,
[59]
TechCrunch,
[60]
Boing Boing,
[61]
Ars Technica,
[8]
and Wired.
[62]
Ashley Alexandra Dupré
In March 2008, the site received additional attention because of the availability of two singles by Ashley Alexandra
Dupré, the call girl at the center of the prostitution scandal with Eliot Spitzer. An unsigned singer, her single "Move
Ya Body" set a record
[63]
for how fast it commanded the top price on the site following Dupré's identity as the call
girl "Kristen" being revealed by The New York Times on March 12, 2008.
[64]
While some speculated that she may
have earned as much as US$300,000 - US$1.4 million from download sales of her singles on Amie Street,
[65]
others
estimated her earnings to be as low as US$13,720.
[66]
Official sales numbers have not been released.
Further reading
• Amie Street: Awesome New Music Model
[67]
- TechCrunch article that first broke the company back in July
2006 after being open to the public for less than 20 days.
• New Ways to Get Music
[68]
- ExtremeTech review of Amie Street.
• Interview with Amie Street Founder Joshua Boltuch
[69]
• The Well-Rounded Radio audio interview with Amie Street co-founder Joshua Boltuch
[70]
Amie Street
74
References
[1] Amie Street - Help » FAQ (http:// amiestreet. com/ help/ 47)
[2] Amie Street - Help » FAQ (http:// amiestreet. com/ help/ 95)
[3] Maki Miyamoto (2007-12-21). "Fan interest is the price of popular songs and determine "Amie Street"" (http:// www.itmedia.co.jp/ news/
articles/0712/ 21/ news050. html) (in Japanese). ITmedia. . Retrieved 2007-12-26.
[4] Gallaugher, John (2007-09-06). "The Week in Geek - Sept. 6, 2007" (http:// www. gallaugher.com/ 2007/ 09/ 06/
the-week-in-geek-sept-6-2007/ ). The Week in Geek. . Retrieved 2007-09-06.
[5] Van Buskirk, Eliot (2007-12-11). "Amie Street Expands into Anime and Manga with Japanese Store" (http:// blog. wired.com/ music/ 2007/
12/amie-street-exp.html). Listening Post. Wired. . Retrieved 2007-12-26.
[6] Arrington, Michael (2007-12-19). "Amazon Helping To Change The Business Of Music" (http:// www.techcrunch.com/ 2007/ 12/ 19/
amazon-helping-to-change-the-business-of-music/ ). TechCrunch. . Retrieved 2007-12-26.
[7] Amiestreet.com (http:// amiestreet. com/blog/ amie2_release)
[8] Cheng, Jacqui (2007-03-07). "Amie Street signs major artists to sell DRM-free music" (http:// arstechnica.com/ news. ars/ post/
20070307-amie-street-signs-major-artists-to-sell-drm-free-music. html). ArsTechnica. . Retrieved 2007-03-28.
[9] http:// amiestreet. com/ help
[10] http:/ / amiestreet. com/ feedback
[11] http:/ / amiestreet. com/
[12] Gangemi, Jeffrey; Douglas MacMillan (2006-10-30). "America's Best Young Entrepreneurs" (http:/ / images. businessweek. com/ ss/ 06/ 10/
bestunder25/ source/ 3. htm). Best Entrepreneurs Under 25. BusinessWeek. . Retrieved 2007-02-02.
[13] Gonzalez, Nick (2007-08-05). "Amie Street Closes Series A Financing Led By Amazon.com" (http:/ / www.techcrunch.com/ 2007/ 08/ 05/
amiestreetcom-closes-series-a-financing-led-by-amazoncom/ ). TechCrunch. . Retrieved 2007-08-05.
[14] Amie Street - Featured Music (http:// amiestreet. com/ page/ about)
[15] Arrington, Michael (2006-07-23). "Amie Street: Awesome New Music Model" (http:// www.techcrunch.com/ 2006/ 07/ 23/
amie-street-awesome-new-music-model/ ). TechCrunch. . Retrieved 2007-05-26.
[16] Chartier, David (2008-06-25). "Amie Street inks deal with indies, will add 1 million songs" (http:// arstechnica.com/ news. ars/ post/
20080625-amie-street-inks-deal-with-indies-will-add-1-million-songs.html). Ars Technica. . Retrieved 2008-06-25.
[17] "AmieStreet's CrunchBase entry" (http:// www.crunchbase.com/ company/ amiestreet). CrunchBase (TechCrunch). . Retrieved
2007-08-06.
[18] Robinson, Blake (2006-10-04). "Amie Street Takes Innovative Music Model Into Beta" (http:// www.techcrunch.com/ 2006/ 10/ 04/
amie-street-takes-innovative-music-model-into-beta/ ). TechCrunch. . Retrieved 2007-01-31.
[19] Arrington, Michael (2007-01-26). "Amie Street Begins Data Mining and Artist Promotion" (http:// www.techcrunch.com/ 2007/ 01/ 26/
amie-street-begins-data-mining-and-artist-promotion/ ). TechCrunch. . Retrieved 2007-01-27.
[20] Kafka, Peter (2007-08-06). "Amie Street Has Amazon Money. What's The Plan?" (http:// www. alleyinsider.com/ 2007/ 08/
amie-street-has.html). Silicon Alley Insider. . Retrieved 2007-10-03.
[21] http:// amiestreet. com/ members/ pricingCalculator.php
[22] Amie Street - Help » FAQ (http:// amiestreet. com/ help/ 82)
[23] More Amie Street News | Listening Post from Wired.com (http:// blog. wired.com/ music/ 2007/ 02/ more_amie_stree.html)
[24] Arrington, Michael (2007-03-05). "Barenaked Ladies: New Album. Free. No DRM. Now." (http:// www. techcrunch.com/ 2007/ 03/ 05/
barenaked-ladies-new-album-free-no-drm-now/ #comment-1156487). TechCrunch. . Retrieved 2007-03-28.
[25] "For Artists" (http:// amiestreet. com/ page/ for-artists). Amie Street. . Retrieved 2007-10-03.
[26] Chowdhry, Amit (2007-03-27). "Greylock Partners Leads $4 Million Series A Investment In Payoneer" (http:// pulse2. com/ 2007/ 03/ 26/
greylock-partners-leads-4-million-series-a-investment-in-payoneer/). Pulse 2.0. . Retrieved 2007-10-03.
[27] AmieStreet.com(TM) and Myxer(TM) Partner to Bring Demand-Based Pricing to the Mobile Ringtone Marketplace (http:// www.
businesswire.com/ news/ google/ 20070917005453/ en)
[28] AmieStreet adds ringtones « LI Biz Blog (http:// libizblog.wordpress.com/ 2007/09/ 17/ amiestreet-adds-ringtones/ )
[29] Amie Street To Sell Ringtones with Demand-Based Pricing | Listening Post from Wired.com (http:// blog. wired.com/ music/ 2007/ 09/
amie-street-to-. html)
[30] Amiestreet.com (http:// amiestreet. com/ dashboard/ bank/ )
[31] Your Dashboard (http:// amiestreet. com/ dashboard/ )
[32] Fantasy Record Label | Facebook (http:// www. facebook. com/ apps/ application. php?id=17895489176)
[33] Fantasy Record Label | Facebook (http:/ / apps. facebook.com/ amiestreet/ )
[34] Facebook app: Fantasy Record Label from Amie St. | The Social Web | ZDNet.com (http:// blogs. zdnet. com/ social/ ?p=326)
[35] Amiestreet.com (http:// amiestreet. com/ recommendations)
[36] Roman, Elias (2006-11-06). "Free The Children" (http:// amiestreet.com/ blog/ post/ freethechildren). Amie Street Blog. . Retrieved
2007-02-03.
[37] "Amie Street cranks out cool tunes to benefit Free The Children" (http:// freethechildren.com/ letter/nov2006/ spotlight. html). Voices
International Newsletter, Free The Children. November 2006. . Retrieved 2007-02-03.
Amie Street
75
[38] "Buy Brother Love, Fight Cystic Fibrosis" (http:/ / blog.blubrry.com/ 2007/ 03/ 28/ buy-brother-love-fight-cystic-fibrosis/). Blubrry Blog.
2007-03-28. . Retrieved 2007-05-26.
[39] Boltuch, Joshua (2007-03-30). "Buy Good Music, Fight Cystic Fibrosis" (http:// amiestreet.com/ blog/ post/
buy-good-music-fight-cystic-fibrosis). Amie Street Blog. . Retrieved 2007-05-26.
[40] "AmieStreet.com Launches 'Download To Make A Difference' With Creative Visions Foundation," (http:// www. reuters.com/ article/
pressRelease/idUS121251+ 16-Jul-2008+PRN20080716). Reuters. 2008-07-16. .
[41] Zibb.com (http:/ / www.zibb. com/ article/3606145/ AmieStreet+com+ Launches+Download+ To+Make+ A+ Difference+With+
Creative+ Visions+ Foundation+Peter+Buffett+and+ Akon)
[42] "Creative Visions : AmieStreet" (http:// www.creativevisions. org/ news/ amiestreet. html). Creative Visions Foundation. . Retrieved
2008-09-01.
[43] Michaels, Sean (2008-07-30). "Walkmen album to fight cancer" (http:/ / www.guardian.co. uk/ music/ 2008/ jul/ 30/ walkmen. album.
fights. cancer). London: The Guardian. . Retrieved 2008-09-01.
[44] "Amie Street - Featured Music" (http:// amiestreet. com/ page/ Walkmen_Release). Amie Street. 2008-07-29. . Retrieved 2008-09-01.
[45] "Get The Walkmen Album Early, Help Charity On Amie Street" (http:// www.techcrunch.com/ 2008/ 07/ 28/
get-the-walkmen-album-early-help-charity-on-amiestreet/ ). TechCrunch. 2008-07-28. . Retrieved 2008-08-08.
[46] "Top Digital Albums" (http:// www.billboard.biz/ bbbiz/ charts/ chart_display. jsp?g=Albums& f=Top+Digital+ Albums/ ). Billboard.
2008-08-06. . Retrieved 2008-08-08.
[47] Van Buskirk, Eliot (2007-05-15). "LonelyGirl15 Soundtrack Will Use Amie Street Artists" (http://blog. wired. com/ music/ 2007/05/
lonelygirl15_to. html). Listening Post (Wired). . Retrieved 2007-05-26.
[48] Asbill, Peter (treetops) (2007-05-22). "LonelyGirl15 featuring Chase Emery" (http:// amiestreet.com/ blog/ post/
lonelygirl15-featuring-chase-emery-4). Amie Street Blog. . Retrieved 2007-05-26.
[49] "LonelyGirl15 Soundtrack Will Use Amie Street Artists" (http:// lg15today. com/ 2007/ 05/ lonelygirl15-soundtrack-will-use-amie.html).
LG15 Today. 2007-05-16. . Retrieved 2007-05-26.
[50] Internetretailer.com (http:/ / www.internetretailer.com/ 2010/ 09/ 08/ amazon-tunes-deal-aimestreetcom)
[51] Amiestreet.com (http:/ / amiestreet. com/ blog/ post/ an-important-message-from-amie-street)
[52] Amie Street Press (http:// amiestreet. com/ blog/ tag/ Buzz)
[53] Amie Street Buzz (http:// amiestreet. com/ page/ buzz)
[54] Futterman, Erica (2007-07-03). "Master P’s Latest: So This Is What Profanity-Free Hip-Hop Sounds Like" (http:// www.rollingstone.com/
rockdaily/ index. php/2007/ 07/ 03/ master-ps-latest-so-this-is-what-profanity-free-hip-hop-sounds-like/). Rock & Roll Daily (Rolling Stone).
. Retrieved 2007-08-05.
[55] Warren, Jamin (2006-10-14). "Online: Music At new Web store, many songs sell for a few cents" (http:/ / online.wsj. com/ article/
SB116077466937892327-search.html?KEYWORDS=amie+street& COLLECTION=wsjie/6month). Wall Street Journal. . Retrieved
2007-02-02.
[56] Kramer, Melody Joy (2007-01-11). "Web Sites Making Music for Your Ears" (http:/ / www. npr.org/ templates/ story/ story.
php?storyId=6728986). NPR. . Retrieved 2007-08-05.
[57] Pegoraro, Rob (2007-07-06). "Goodbye, AllofMP3.com..." (http:/ / blog.washingtonpost. com/ fasterforward/2007/ 07/
goodbye_allofmp3com. html). Faster Forward (The Washington Post). . Retrieved 2007-08-05.
[58] Healey, Jon (2007-05-14). "CD or not CD?" (http:// www. latimes. com/ news/ opinion/ la-oew-healey14may14,0,1024533.
story?coll=la-opinion-center). Opinion Daily (Los Angeles Times). . Retrieved 2007-08-05.
[59] Schonberger, Chris (2007-06-06). "How much is the Game worth to you?" (http:/ / popwatch. ew.com/ popwatch/ 2007/ 06/
the_game_amie_s. html). PopWatch Blog (Entertainment Weekly). . Retrieved 2007-08-05.
[60] Arrington, Michael; Blake Robinson, Nick Gonzalez (Various: 2006-07-23, 2006-10-04, 2007-01-02, 2007-01-26, 2007-03-05, 2007-06-03,
and 2007-08-05). "Amie Street articles on TechCrunch" (http:// www. techcrunch.com/ tag/ Amie-Street/). TechCrunch. . Retrieved
2007-08-05.
[61] Doctorow, Cory (2007-01-05). "Online label only charges once songs are popular" (http:/ / www.boingboing. net/ 2007/ 01/ 05/
onlne_label_only_cha. html). Boing Boing. . Retrieved 2007-02-02.
[62] Van Buskirk, Eliot; Sean Michaels (2006-11-02). "Amie Street & Include Allow Outlook Access to RSS Feeds of Music Promos... Wha?"
(http:// blog.wired.com/ music/ 2006/ 11/ amie_street_inc. html). Listening Post (Wired). . Retrieved 2007-02-02.
[63] Lemire, Jonathan (2008-03-15). "Hooker's an online hit - to tune of $200G" (http:// www.nydailynews. com/ news/ 2008/ 03/ 15/
2008-03-15_hookers_an_online_hit__to_tune_of_200g. html). Daily News. . Retrieved 2008-03-16.
[64] Wee, Gillian (2008-03-15). "`Kristen,' Linked to Spitzer, Becomes Pop Star on Web (Update1)" (http:// www.bloomberg.com/ apps/
news?pid=20601088&sid=a1YDz7KwnW0Q& refer=home). Bloomberg.com (Bloomberg L.P.). . Retrieved 2008-03-16.
[65] Sklar, Rachel (2008-03-14). "Millionaire Call Girl? Spitzer's Hooker Rakes In A Fortune Online From Her Music" (http:/ / www.
huffingtonpost.com/ 2008/ 03/ 14/ millionaire-call-girl-sp_n_91659.html). The Huffington Post. . Retrieved 2008-03-16.
[66] Kafka, Peter (2008-03-17). "Ashley Alexandra Dupre: Not Rich Yet. Will She Ever Be?" (http:// www.alleyinsider.com/ 2008/ 3/
ashley_alexandra_dupre_not_rich_yet_will_she_ever_be_). Silicon Alley Insider. . Retrieved 2008-03-17.
[67] http:// www. techcrunch. com/ 2006/07/ 23/ amie-street-awesome-new-music-model/
[68] http:/ / www. extremetech. com/ article2/0,1697,2070636,00. asp
[69] http:/ / www. centernetworks. com/ interview-with-amiestreet
Amie Street
76
[70] http:/ / www. wellroundedradio.net/ amiestreet
External links
• Amie Street (http:// amiestreet. com)
• Newsletter (http:/ / amiestreet. com/ newsletter)
• Music Blog (http:/ / amiestreet. com/ blog/ post)
• Development Blog (http:// amiest-devblog.blogspot. com/ )
• Amie Street Japan (http:// amiestreet. jp)
• Amie Street (http:// twitter. com/ amiestreet) on Twitter, Amie Street (http:// twitter.com/ amie_street) on
Twitter
• Amie Street (http:/ / www. facebook.com/ AmieStreet) on Facebook
• Amie Street (http:/ / www. myspace. com/ amiestreet) on Myspace, Amie Street (http:/ / www.myspace. com/
wheremusiclives) on Myspace
• Amie Street (http:// www. last.fm/ group/AmieStreet.com) at Last.fm
aNobii
77
aNobii
aNobii
URL
www.aNobii.com
[1]
Commercial? Yes
Type of site Catalog and community
Registration Free
Owner HMV Group and others
Created by Greg Sung
Launched 2006
Current status active
aNobii is a social networking service for book lovers. It was set up in 2006 by a private company owned by Greg
Sung and based in Hong Kong. The service allows individuals to catalogue their books and rate, review and discuss
them with other readers. The service is available via the aNobii website and iPhone and Android Apps. The Apps
allow individuals to barcode scan books and read both community and expert reviews.
aNobii has readers in over 20 countries, but it is most well known in Italy.
On March 2, 2011 it was announced that in 2010 aNobii has been acquired by a UK startup led by HMV Group and
supported by HarperCollins, Penguin and The Random House Group and that the company is working on a new
version of the website with possibility to buy books and most of all ebooks.
[2]
References
[1] http:/ / www. anobii. com/ anobi/ anobii_home. php
[2] Good News (http:/ / blog. anobii. com/ post/ 3597628742/ good-news), The aNobii Blog, March 2, 2011.
Further reading
• Ming Pao (2007-07-09). "Web 2.0 'Made in Hong Kong'" (http:// web.archive. org/web/ 20071121194634/
http:/ / www. mingpaovan. com/ htm/ News/ 20070709/ wa1h.htm). Archived from the original (http:// www.
mingpaovan. com/ htm/ News/ 20070709/ wa1h. htm) on 2007-11-21. Retrieved 2007-10-31.
• Hong Kong Economic Times (2007-06-27). "Virtual Bookshelf in Hong Kong Impresses Bookworms of the
Whole World". p. A35.
• South China Morning Post (2007-08-02). "Shelf absorbed". pp. CITY5.
External links
• aNobii official site (http:// www. anobii. com)
• aNobii iPhone App (http:/ / itunes. apple. com/ us/ app/ anobii/ id327440393?mt=8)
• aNobii Android App (https:// market. android.com/ details?id=com. anobii)
Answerbag
78
Answerbag
Answerbag
URL
answerbag.com
[1]
Slogan Every Question Deserves a Great Answer
Type of site Q&A website
Available language(s) English
Owner Demand Media
Launched 2003
Current status Active
Answerbag (known colloquially as "AB") is a collaborative online database of FAQs, where questions are asked and
answered by users. Instead of the one question—one answer model, multiple answers to a given question are
presented, in descending order of user ratings. As of December 2006, Answerbag was the second largest social Q&A
site next to Yahoo! Answers.
[2]
In a comparison with Yahoo! Answers and MSN Live QnA, Cnet declared that
Answerbag was neck and neck with Yahoo! Answers.
[3]
A user who has created an account can ask and answer questions, comment on answers, rate questions and answers,
and suggest new categories. Users have profile pages where their points and submissions are reviewable by other
users, and 'leaderboards' show current and all-time contributors in categories such as "Most questions asked" and
"Most positive ratings received."
History
Answerbag was founded in July 2003, by Joel Downs and acquired in early 2006 by Infosearch Media. However, on
October 3, 2006, Answerbag announced it would join with Demand Media. Although there is not a real document for
the history of Answerbag ever since its creation in 2003, one of the oldest users has answered some questions by
including certain parts of Answerbag 1.0 and 2.0. In late 2006, Answerbag received press attention by announcing
that it would release a read/write API for their Q&A database.
[4]
Answerbag has changed its format and completely
overhauled the design of its site recently.
Comparison with Yahoo Answers
Answerbag has a smaller user community than Yahoo Answers. The time taken to receive an answer to a question is
also relatively slower than that of Yahoo Answers. All the questions in Yahoo Answers are time based which means
that a question will be removed when the time frame ends. Answerbag allows unlimited answer time in comparison
to Yahoo Answers. Flagging a question is yet to be seen on Yahoo Answers. A distinctive feature of Answerbag is
that it allows users to post pictures and video.
[5]
Answerbag
79
API
Answerbag released the first Social Q&A API in February 2007, allowing other sites to read Q&A and contribute
new Q&A from their users into the shared Answerbag database.
[6]
Community leaders
On August 1, 2007 Answerbag publicly announced the creation of community leader roles, who are chosen by site
staff to help moderate the site and manage content.
Levels and ranks
Answerbag recognizes the most prolific members by awarding them points and medals, along with ranks. When a
user receives points, the user levels up, but it takes more points for the user to level up the next time. The levels are
as follows in order.
Level 1-2 Beginner
Level 3-4 Novice
Level 5-9 Contributor
Level 10-14 Wiz
Level 15-19 Authority
Level 20-29 Expert
Level 30-39 Professor
Level 40-49 Brain
Level 50-59 Sage
Level 60-69 Maestro
Level 70-79 Guru
Level 80-89 Swami
Level 90-99 Genius
Level 100- Illuminati
Top ten contributors of the week.
As a user also receives points, as it adds together, the user may also qualify in the ranking system, ranking from
1-100. The more points a user receives, the higher rank they will be.
Project Answerbag
On December 2007, member Kyogre-Stataen presented a special document known as Project Answerbag. This
document consisted of a complete series of descriptions of the structure of Answerbag, moderations, and points
systems.
After a short time, several users have adopted these guidelines as the official structure of Answerbag. It is still
uncertain whether Project Answerbag has officially been declared as the official document on Answerbag, since no
official authority has been issued at this time.
[7]
Answerbag
80
2009 Redesign
In late 2009, Answerbag was made over with a new design and features, including a private message system. The
redesign did not go over well with many veteran members, as some have voiced their displeasure on the website.
[8]
References
[1] http:/ / www. answerbag. com
[2] Hitwise Intelligence - LeeAnn Prescott - US: Yahoo! Answers Captures 96% of Q and A Market Share (http:// weblogs.hitwise. com/
leeann-prescott/ 2006/12/ yahoo_answers_captures_96_of_q. html)
[3] Dropping knowledge: question-and-answer sites - Internet (http:// reviews.cnet.com/ 4520-9239_7-6634568-1.html)
[4] Answerbag bets the farm on widgets and an API (http:// www.techcrunch.com/2006/ 09/ 07/
answerbag-bets-the-farm-on-widgets-and-an-api/ )
[5] Wenzel, Elsa (2006-08-31). "Editor's review" (http:// reviews.cnet. com/ online-software-services/answerbag/ 4505-9239_7-32058758.
htm). CNET. .
[6] Answerbag Stuffs Answers On Your Site | WebProNews (http:/ / www. webpronews.com/ topnews/ 2007/ 02/ 13/
answerbag-stuffs-answers-on-your-site)
[7] Would you like to read the completed version of 'Project (http:// www. answerbag.com/ a_view/ 1919455)
[8] Displeasure voiced (http:// www. answerbag. com/ a_view/ 8549913)
External links
• Answerbag (http:// www. answerbag. com)
• TechCrunch: Read/Write API Coverage (http:// www.techcrunch.com/ 2006/ 09/ 07/
answerbag-bets-the-farm-on-widgets-and-an-api/)
• Socaltech.com: Demand Media Buys Answerbag.com (http:/ / www.socaltech. com/
demand_media_buys_infosearch_media's_answerbag.com/ s-0005623. html)
• Cnet Review: Answerbag vs. Yahoo Answers and MSN Live QnA (http:/ /reviews. cnet. com/
4520-9239_7-6634568-1.html)
• Hitwise: Traffic comparison for Social Q&A Sites (http:// weblogs. hitwise. com/ leeann-prescott/2006/ 12/
yahoo_answers_captures_96_of_q. html)
• Cnet: Answerbag offers video answers (http:// news. com.com/ 2110-1038_3-6085119.html)
• O'Reilly: Web 2.0 Conference Live Q&A via Answerbag.com (http:// www.oreillynet.com/ conferences/ blog/
2006/ 11/ web_20_conference_live_qa_via.html)
• MIT Tech Review: Social Q&A Roundup (http:/ / www.technologyreview. com/ InfoTech/17932/ )
• Press release: InfoSearch Acquired Answerbag.com (http:/ / biz. yahoo.com/ iw/ 060221/ 0110501. html)
• Socaltech.com: Interview with Joel Downs, Answerbag founder (http:/ / www. socaltech. com/
interview_with_joel_downs,_founder,_answerbag/ s-0007273.html)
• API Documentation (http:/ /www. answerbag. com/ docs/ xmlschema)
Apache Thrift
81
Apache Thrift
Apache Thrift
Developer(s) Apache Software Foundation
Stable release 0.6.0 / 8 February 2011
Type Remote procedure call framework
License Apache License 2.0
Website
thrift.apache.org
[1]
Thrift is a simple and straight-forward interface definition language that is used to define and create services for
numerous languages.
[2]
It is used as a remote procedure call (RPC) framework and was developed at Facebook for
"scalable cross-language services development". It combines a software stack with a code generation engine to build
services that work efficiently to a varying degree and seamlessly between ActionScript,
[3]
C#, C++ (on
POSIX-compliant systems
[4]
), Cappuccino,
[5]
Cocoa, Erlang, Haskell, Java, OCaml, Perl, PHP, Python, Ruby, and
Smalltalk.
[6]
Although developed at Facebook, it is now an open source project in the Apache Software Foundation
Incubator. The implementation was described in an April 2007 technical paper released by Facebook, now hosted on
Apache.
[7]
To put it simply, Apache Thrift is a binary communication protocol.
[8]
Architecture
The Apache Thrift API client/server architecture.
Thrift includes a complete stack for creating clients and servers.
[9]
The top part is generated code from the Thrift definition. The
services generate from this file client and processor code. In
contrast to build-in types, created data structures are sent as result
in generated code. The protocol and transport layer are part of the
runtime library. With Thrift, it is possible to define a service and
can change the protocol and transport without recompiling your
code. Besides the client part, Thrift includes a server
infrastructures to tie protocols and transports together, like
blocking, non-blocking, and multi-threaded servers. The
underlying I/O part of the stack is differently implemented for
different languages.
Thrift supports a number of protocols:
[9]
• TBinaryProtocol - A straight-forward binary format encoding
numeric values as binary. It is faster than the text protocol but
more difficult to debug.
• TCompactProtocol - Very efficient, dense encoding of data.
• TDebugProtocol - Uses a human-readable text format to aid in
debugging.
• TDenseProtocol - Similar to TCompactProtocol, striping off
the meta information from what is transmitted.
• TJSONProtocol - Uses JSON for encoding of data.
• TSimpleJSONProtocol - A write-only protocol using JSON.
Suitable for parsing by scripting languages.
Apache Thrift
82
The supported transports are:
• TFileTransport - This transport writes to a file.
• TFramedTransport - This transport is required when using a non-blocking server. It sends data in frames, where
each frame is preceded by a length information.
• TMemoryTransport - Uses memory for I/O. The Java implementation uses a simple ByteArrayOutputStream
internally.
• TSocket - Uses blocking socket I/O for transport.
• TZlibTransport - Performs compression using zlib. Used in conjunction with another transport. Not available in
the Java implementation.
Thrift also provides a number of servers, which are
• TNonblockingServer - A multi-threaded server using non-blocking io (Java implementation uses NIO channels).
TFramedTransport must be used with this server.
• TSimpleServer - A single-threaded server using std blocking io. Useful for testing.
• TThreadPoolServer - A multi-threaded server using std blocking io.
Benefits
Some stated benefits of Thrift include:
• Cross-language serialization with lower overhead than alternatives such as SOAP due to use of binary format
• A lean and clean library. No framework to code to. No XML configuration files.
• The language bindings feel natural. For example Java uses ArrayList<String>. C++ uses std::vector<std::string>.
• The application-level wire format and the serialization-level wire format are cleanly separated. They can be
modified independently.
• The predefined serialization styles include: binary, HTTP-friendly and compact binary.
• Doubles as cross-language file serialization.
• Soft versioning of the protocol. Thrift does not require a centralized and explicit mechanism like
major-version/minor-version. Loosely coupled teams can freely evolve RPC calls.
• No build dependencies or non-standard software. No mix of incompatible software licenses.
Creating a Thrift service
Thrift is written in C++, but can create code for a number of languages. To create a Thrift service, one has to write
Thrift files that describes it, generate the code in the destination language, and write some code to start the server and
call it from the client. Here is a code example of such a description file:
enum PhoneType {
HOME,
WORK,
MOBILE,
OTHER
}
struct Phone {
1: i32 id,
2: string number,
3: PhoneType type
}
Apache Thrift
83
Thrift will generate the code out of this descriptive information. For instance, in Java, the PhoneType will be a
simple enum inside the POJO for Phone class.
References
[1] http:/ / thrift.apache. org/
[2] Andrew Prunicki. "Apache Thrift: Introduction" (http:// jnb. ociweb.com/ jnb/ jnbJun2009. html). http:// www.ociweb. com/ : Object
Computing Inc. - An Open Solutions Company. . Retrieved 2011-04-11. "Through a simple and straight-forward Interface Definition
Language (IDL), Thrift allows you to define and create services that are both consumable by and serviceable by numerous languages. Using
code generation, Thrift creates a set of files that can then be used to create clients and/or servers. In addition to interoperability, Thrift can be
very efficient through a unique serialization mechanism that is efficient in both time and space."
[3] asogor/thrift-as3 (https:/ / github. com/ asogor/ thrift-as3)
[4] Thrift Requirements (http:// wiki. apache. org/ thrift/ThriftRequirements), see this issue (https:/ / issues. apache.org/jira/ browse/
THRIFT-1123) for Windows support
[5] Fred Potter, Using Thrift with Cappuccino (http:/ / blog. parallel48.com/ using-thrift-with-cappuccino), parallel48's posterously luscious
blog, 10 June 2010.
[6] Andrew Prunicki. "Apache Thrift: Code Generation" (http:// jnb.ociweb. com/jnb/ jnbJun2009. html). http:// www.ociweb.com/ : Object
Computing Inc. - An Open Solutions Company. . Retrieved 2011-04-12. "Thrift supports many languages too varying degrees. The complete
list is below. Be careful before assuming that just because your language has some support that it supports all of the features of Thrift. Python
for instance, only supports TBinaryProtocol. Cocoa, C++, C#, Erlang, Haskell, Java, OCaml, Perl, PHP, Python, Ruby, and Smalltalk"
[7] Mark Slee, Aditya Agarwal, Marc Kwiatkowski, Thrift: Scalable Cross-Language Services Implementation (http:/ / incubator.apache.org/
thrift/ static/ thrift-20070401.pdf)
[8] "Installing and using Apache Cassandra With Java Part 4 (Thrift Client)" (http:/ / www. sodeso. nl/ ?p=251). http:// www.sodeso. nl/ :
Sodeso - Software Development Solutions. . Retrieved 2011-03-30. "Thrift is a separate Apache project which is, to put it simply, a binary
communication protocol."
[9] Andrew Prunicki. "Apache Thrift: Introduction" (http:/ / jnb. ociweb.com/ jnb/ jnbJun2009. html). http:// www.ociweb. com/ : Object
Computing Inc. - An Open Solutions Company. . Retrieved 2011-04-11. "The top portion of the stack is generated code from your Thrift
definition file. Thrift services result in generated client and processor code. These are represented by the brown boxes in the diagram. The data
structures that are sent (other than built-in types) also result in generated code. These result in the red boxes. The protocol and transport are
part of the Thrift runtime library. Therefore with Thrift, you can define a service, and are free to change the protocol and transport without
re-generating your code. Thrift also includes a server infrastructure to tie the protocols and transports together. There are blocking,
non-blocking, single and multi-threaded servers available. The "Underlying I/O" portion of the stack differs based on the language in question.
For Java and Python network I/O, the built-in libraries are leveraged by the Thrift library, while the C++ implementation uses its own custom
implementation."
External links
• Official website (http:// http:// thrift.apache. org/)
• Thrift: The Missing Guide (http:/ / diwakergupta. github. com/ thrift-missing-guide/)
• Thrift Ant task (http:/ / code.google.com/ p/ thriftc-task/)
• Thrift tutorial (http:/ / www. thrift.pl/ )
Arnetminer
84
Arnetminer
Arnetminer is a free online service used to index and search academic social networks.
Overview
Arnetminer is designed to search and perform data mining operations against academic publications on the Internet,
using social network analysis to identify connections between researchers, conferences, and publications
[1]
. This
allows it to provide services such as expert finding, association search, course search, academic evaluation, and topic
modeling.
Arnetminer was created as a research project in social influence analysis, social network ranking, and social network
extraction. A number of peer-reviewed papers have been published arising from the development of the system. It
has been in operation for more than three years, and has indexed 700,000 researchers and more than three million
publications.
[2]
The research was funded by the Chinese National High-tech R&D Program, the National Science
Foundation of China, and IBM China Research Lab among other sponsors.
Arnetminer is commonly used in academia to identify relationships between and draw statistical correlations about
research and researchers. The product was used in a study aimed at verifying the popular notion that no more than
six degrees of separation connect any two people on Earth.
[3]
Operation
Arnetminer automatically extracts the researcher profile from the web. It collects and identifies the relevant pages,
then uses a unified approach to extract data from the identified documents. It also extracts publications from online
digital libraries using heuristic rules.
It integrates the extracted researchers’ profiles and the extracted publications. It employs the researcher name as the
identifier. A probabilistic framework has been proposed to deal with the name ambiguity problem in the integration.
The integrated data is stored into a researcher network knowledge base (RNKB).
The principal other product in the area are Google Scholar, Elsevier's Scirus, and the open source project CiteSeer.
References
[1] "ArnetMiner: extraction and mining of academic social networks" (http:// portal.acm.org/ citation.cfm?id=1401890.1402008). Proceeding
of the 14th ACM SIGKDD international conference on Knowledge discovery and data mining (New York: ACM). 2008. .
[2] "Arnetminer: introduction" (http:/ / arnetminer.org/introduction). . Retrieved 28 May 2010.
[3] Six Degrees of Separation in Online Society (http:/ / en. scientificcommons.org/43869050). Web Science 2009. .
External links
• Arnetminer.org (http:// arnetminer.org)
AsianAve
85
AsianAve
AsianAve
Type Social networking company
Founded 1997
Headquarters 205 Hudson Street, 6th
Floor
New York, New York, USA
Owner(s) Community Connect Inc
AsianAve or Asian Avenue is a social networking website focused on the Asian American community.
History
Originally named AsianAvenue (or Asian Avenue), the site was launched on July 21, 1997
[1]
by co-founders
Benjamin Sun, Peter Chen, Grace Chang, Michael Montero, and Calvin Wong. By 1998, The New York Times
described it as "unusually successful" despite being "run out of an apartment", having hit five million page views
from 50,000 users.
[2]
Members were politically active, protesting an MSNBC headline for the 1998 Winter Olympics reading "American
beats out Kwan", referring to U.S. Olympic teammates Tara Lipinski and Michelle Kwan.
[2]
In 1999, members
protested an ad for SKYY vodka showing a partly dressed white woman being served by a woman in a Mandarin
dress and chopsticks in her hair,
[3]
which the protesters said perpetuated racial stereotypes.
[4]
After some 300
postings on Asian Avenue were forwarded to SKYY, the company agreed to stop using the ad.
[3]
The site received over 70,000 unique visitor hits in August 2000.
[5]
At its peak, there were over 2 million users with
more than 5000 online at any time. Robert X. Cringely claimed in 2000 that Asian Avenue had more members than
BlackPlanet, a Community Connect sister site.
[6]
Fine Line Features chose the site for an exclusive interview with Chinese NBA star Yao Ming to promote its
documentary The Year of the Yao. One writer characterized it "mainly an Internet dating site"
[7]
In 2003, Darrell
Hamamoto used an interview on the site to attract male talent for his adult film Skin to Skin, using the "unheard of"
pairing of an Asian-American male performer with Asian-American woman.
[8]
At one point the site made various previously free features available only to premium users, which hurt the site's
popularity. On October 31, 2005 the website relaunched the social network features. As of April 2007, there were 1.4
million registered users with fewer than 100 online at any given time.
Partners include party promoters (Synergy), film festivals (Toronto Reel Asian International Film Festival, Asian
American International Film Festival), media (AngryAsianMan.com, AZN TV) and many more. Music artists, such
as Notorious MSG, Far*East Movement, and Magnetic North have gained popularity from their exposure on
AsianAve.com.
In October 2007, U.S. presidential candidate Barack Obama created profiles on AsianAve as well as sister sites
BlackPlanet, MiGente.com and Glee.com.
[9]
AsianAve
86
References
[1] "Company Timeline" (http:/ / www.communityconnect. com/ timeline. html). Community Connect. . Retrieved 2008-07-10.
[2] Anthony Ramirez (April 12, 1998). "NEIGHBORHOOD REPORT: NEW YORK ON LINE; One Site, 14 Ethnic Groups" (http:// query.
nytimes.com/ gst/ fullpage. html?res=9B05E5DD143DF931A25757C0A96E958260). The New York Times. . Retrieved 2007-10-06.
[3] Kim Girard (August 31, 1999). "Vodka maker clips ad after community criticism" (http:// www.news. com/
Vodka-maker-clips-ad-after-community-criticism/2100-1017_3-230488.html). CNet. . Retrieved 2007-10-05.
[4] Courtney Kane (September 2, 1999). "Vodka Ad Is Stopped After Racism Protest" (http:// query.nytimes. com/ gst/ fullpage.
html?res=950CEFD6173AF931A3575AC0A96F958260&n=Top/Reference/ Times Topics/ Subjects/ A/ Asian-Americans). The New York
Times. . Retrieved 2007-09-26.
[5] "Group Think: Community Connect has created ethnic associations on the net. Can it also make money?" (http:// www. communityconnect.
com/ PressRoom/ wallstreet_102300. html). The Wall Street Journal. October 23, 2000. . Retrieved 2007-10-05. Mirrored on Community
Connect website.
[6] Robert X. Cringely (August 17, 2000). "If You Build It, They Will Come: What BlackPlanet Teaches Us About the True Nature of the
Internet" (http:/ / www. pbs. org/ cringely/pulpit/ 2000/ pulpit_20000817_000661. html). PBS. . Retrieved 2007-10-05.
[7] Grace Niwa (May 6, 2005). "Lessons from Yanking ‘The Year of the Yao’" (http:// web. archive.org/ web/ 20070815104339/ http:/ / news.
asianweek.com/ news/ view_article. html?article_id=dc2d8bfad3d34ac3c9286b004e9209c8&this_category_id=169). Asian Week. Archived
from the original (http:// news. asianweek. com/ news/ view_article.html?article_id=dc2d8bfad3d34ac3c9286b004e9209c8&
this_category_id=169) on 2007-08-15. . Retrieved 2007-10-05.
[8] Harry Mok (October 10, 2003). "Yellow porn" (http:/ / dir. salon.com/ story/ sex/ feature/2003/ 10/ 10/ asian/ index. html). Salon.com. .
Retrieved 2007-10-05.
[9] Jose Antonio Vargas (October 6, 2007). "Barack Obama, Social Networking King" (http:// blog. washingtonpost. com/ the-trail/2007/ 10/
06/ barack_obama_social_networking. html). The Washington Post. . Retrieved 2007-10-06.
External links
• AsianAve.com (http:/ / www. asianave. com)
Askalo
87
Askalo
askalo
URL
askalo.com
[1]
Commercial? Yes
Type of site Collaboration
Registration Yes
Available language(s) Dutch, English, French, German, Spanish
Owner Yalwa
Created by Yalwa
Launched August 3, 2010
Current status Active
Askalo (styled askalo) is a social networking and user-generated local question-and-answer (Q&A) site. Askalo
users can ask questions about any local topic and share answers tailored to their individual needs.
History
Askalo was one of three local web applications, including Locanto and Yalwa, created by the German start-up
company, Yalwa.
Site Operation
Location-based Q&A
Askalo questions and answers are focused on cities and local communities. The askalo communities are user-based.
Users can post questions about geographic locations and receive responses from other users with local knowledge
about these locations.
[2]
Global Community
The Askalo Q&A sites are available in the following countries:
Argentina - Australia - Austria - Belgium - Bolivia - Canada - Chile - China - Colombia - Dominican Republic -
Ecuador - El Salvador - France - Germany- Hong Kong - India - Ireland - Jamaica - Japan - Malaysia - Mexico -
Netherlands - New Zealand - Pakistan - Panama - Paraguay - Peru - Philippines - Puerto Rico - Singapore - South
Africa - Spain - Switzerland - United Arab Emirates - United Kingdom - United States (in English and Spanish) -
Uruguay - Venezuela
Languages that are currently covered:
Dutch
English
French
German
Askalo
88
Spanish
Criticism
On September 30, 2010, the Internet tools and apps reviewer Usefultools.com stated, "The main problem with
Askalo is simply that it doesn’t yet have enough users. Most of the cities on the site have questions, but no
answers."
[3]
On December 9, 2010, commenting on the potential of Askalo, Social Media news website
SocialMediaInfluence.com stated, "Askalo...[has]...not quite enough mass yet to get the response rate up."
[4]
Askalo traffic rank is lower than 320,000
[5]
and is actually trending down.
References
[1] http:/ / www. askalo. com/
[2] AppAppeal.com <http://www.appappeal.com/>: Askalo (http:// www.appappeal.com/ app/ askalo/ ) Archived (http:// www. webcitation.
org/5wB3wbSUv) February 1, 2011 at WebCite
[3] UsefulTools.com <http://www.usefultools.com/>: Ask a local (http:// www. usefultools.com/ 2010/ 09/ ask-a-local/ ) Archived (http://
www.webcitation. org/5wB3yItN2) February 1, 2011 at WebCite
[4] Social Media Influence <http://www.socialmediainfluence.com/>: Start-up spotlight: askalo builds social user base for hyper-local Q&A
(http:/ / socialmediainfluence. com/ 2010/ 12/ 09/ start-up-spotlight-askalo-builds-social-user-base-for-hyper-local-qa/) Archived (http://
www.webcitation. org/5wB3zAr9u) February 1, 2011 at WebCite
[5] Alexa traffic ranking for Askalo.com (http:/ / www.alexa. com/ siteinfo/ askalo.com#) Archived (http:// www.webcitation.org/
5wB425piX) February 1, 2011 at WebCite
• eBay's Kijiji acquires German Classified website OpusForum (http:/ / www.internetretailer.com/ internet/
marketing-conference/00842-ebays-kijiji-acquires-german-classifieds-web-site-opusforu.html)
• Interview with CEO Klaus Gapp on Killerstartups (http:/ / www.killerstartups. com/ Site-Reviews/
locanto-com-us-and-world-free-classified-service)
External links
• askalo homepage (http:/ / www. askalo. com/ )
• Interview with founder Klaus P. Gapp (in German) (http:// www.gruenderszene.de/ interviews/
interview-klaus-gapp-ehm-opusforum/ )
aSmallWorld
89
aSmallWorld
aSmallWorld
URL
aSmallWorld.net
[1]
Type of site Professional network service
Registration Invitation-only
Launched March 2004
Current status Active
aSmallWorld is an on-line social network service similar to XING, and LinkedIn. It is an exclusive (i.e.
invitation-only) network with roughly 770,000 members
[2]
that was founded by Erik Wachtmeister.
Features
aSmallWorld shares many features with other social network services, such as profiles, an event calendar, and
private messaging.
[3]
Unlike most other such services, aSmallWorld allows users to list multiple cities for their
locations of residences.
aSmallWorld offers seventy detailed "city guides" written by its members detailing and rating high-quality clubs,
bars, and restaurants.
[4]
Members also may buy and sell items, find executive talent and business partners, rent
property, and find flatmates using aSmallWorld's private forums.
Critics
aSmallWorld often is dubbed "Snobster" or "Friendster for the jet set" whose unique selling point is that almost no
one can be a member,
[5]
say critics. Another problem is that wealthy and famous people cannot join aSmallWorld
even if they want to - since in order to join the community you need an invitation from a friend. Finally, many
members send invitations to their friends who aren't eligible to meet the original goal (i.e. rich members send
invitations to poor friends, which is not what aSmallWorld intended to be).
[6]

[7]
Asmallworld often sends members
to "a big world" - a website created as a punishment to aSmallWorld members who don't follow its terms.
[8]

[9]
Members
According to Erik Wachtmeister, "members are people with large personal networks, frequent travel and highly
active personality." Most aSmallWorld users come from European countries, but over the past three years emphasis
has shifted to the U.S., in line with the company's relocation to Manhattan and the staff hiring spree there in 2006
and 2007. London, New York, and Paris are the top three cities of residence. According to Wachtmeister,
aSmallWorld keeps "track of people's behavior and we actually do kick people out." Members whose behavior
doesn't follow the site's code of conduct may find themselves exiled to "aBigWorld". Typical infractions would be
creating fake profiles, using profane language, using the site for self-promotion, or excessively connecting with or
contacting other members without knowing them.
aSmallWorld
90
Erik Wachtmeister has been quoted as stating that only twenty percent of current members have been entrusted with
invitation privileges. The selection of these members involves a number of variables including geographic location,
the member's activity and reputation, the composition and balance of the member's network, and completeness of the
member's profile. These criteria are said to be used to ensure that ASW members represent the most relevant,
interesting and well-informed community on the Internet. It also ensures that the network is balanced in terms of
geography, interests, tastes and perspectives.
aSmallWorld has enrolled over 700,000 members since its launch. The expansion of the membership base has
consistently increased by seventy percent annually since 2005.
aBigWorld
aSmallWorld is patrolled regularly for suspicious activity or members
who are not connected closely enough to its main userbase.
[10]
Problematic users are exiled immediately to a separate network called
aBigWorld; when exiled users log in, they will find that the color
scheme of the website has changed from blue to green, and they no
longer have access to aSmallWorld profiles or forum posts.
[11]
Funding
In May 2006, Harvey Weinstein's The Weinstein Company invested a significant amount in the site as their first
online venture.
[12]
In October, 2009, however, Weinstein sold a controlling stake in the company with a loss making
history and cited a need to focus his company's resources on its struggling movie operations.
References
[1] http:/ / www. asmallworld. net/
[2] "Five Social Networking Sites Of The Wealthy" by Nicola Ruiz, Forbes.com, 2 May 2008 (http:/ / www. forbes. com/ 2008/ 05/ 02/
social-networks-vip-tech-personal-cx_nr_0502style. html)
[3] "Teaching case on aSmallWorld" (http:// www.ksg. harvard.edu/ netgov/ files/ png_workingpaper_series/
PNG07-004_WorkingPaper_asw_com_monetizing_connectivity_case_study_A_langenberg_schellong. pdf) by Thomas Langenberg and
Alexander Schellong (Program on Networked Governance, Harvard University), ksg.harvard.edu/netgov, June 2007
[4] Gawker: Sneaking Around aSmallWorld (http:// www.gawker.com/ news/ hotspots/ sneaking-around-asmallworld-022731.php)
[5] By Invitation Only, .net Magazine, 7 April 2006 (http:/ / www.netmag.co.uk/zine/ discover-culture/by-invitation-only)
[6] http:/ / www. bootstrapper.com/ 2007/ 11/ 22/ why-asmallworld-sucks-once-again/
[7] Hruska, Rachelle J. (July 23, 2008). "Is A Small World Over?" (http:/ / guestofaguest.com/ opinion/ is-a-small-world-over/).
GuestofaGuest.com. .
[8] http:// atlmmim.blogspot. com/ 2005/08/ i-hate-asmallworld.html
[9] http:/ / www. facebook. com/ group.php?v=wall&gid=2221715596#!/group. php?gid=2221715596&v=wall
[10] aSmallWorld Gets Even Smaller (http:// www. gawker. com/ news/ hotspots/ asmallworld-gets-even-smaller-022837.php) by the editors,
Gawker.com, 6 October 2004
[11] "Social Software Company Profiles Wiki: aSmallWorld" (http:/ / web.archive.org/web/ 20060508005939/ http:/ / thevirtualhandshake.
com/wiki.html?page=aSmallWorld) by David Teten, TheVirtualHandshake.com, July 2005
[12] Cieply, Michael (April 12, 2007). "Films From the Weinsteins Falter, but the Brothers Stay Focused" (http:// www.nytimes. com/ 2007/ 04/
12/ movies/ 12movie. html). The New York Times. .
aSmallWorld
91
External links
• aSmallWorld (http:// www. asmallworld. net/ )
• Gawker: aSmallWorld: Friendster For The VIP Set (http:// www.gawker.com/ news/ hotspots/
asmallworld-friendster-for-the-vip-set-022639.php)
• Gawker: aSmallWorld Gets Nasty (http:/ / www. gawker. com/ news/ unused/ hotspots/
asmallworld-gets-nasty-022924.php)
• MySpace for Millionaires (http:/ / online. wsj. com/ public/ article/
SB119637905445308659-GWwMtG7HPZERP8QOiGlF1O6mUUA_20071229.html?mod=tff_main_tff_top),
Article from The Wall Street Journal.
• Founder Erik Wachtmeister Interview, SNW, Aug '08 (http:// www.socialnetworkingwatch. com/ 2008/ 08/
asmallwolrd-fou. html)
ASUIsTalking
92
ASUIsTalking
ASUIsTalking
URL http:/ / www.asuistalking. com
ASUIsTalking.com is the first in a series of social networking websites launched by IsTalking, a company founded
by Anthony Conti and professional baseball player Luis Gonzalez. The sites are targeted towards specific colleges
[1]
and are not global websites like several other social networking sites on the internet.
[2]
ASUIsTalking works
exclusively with the Arizona State University alumni and student email addresses, which are required in order to
activate an account.
[1]
Through a recent partnership with Jobing.com, IsTalking has opened an application that allows its users a way to
search for local and national job opportunities as well.
[3]
In addition, the founders of the site created a way to localize
and simplify the social networking platform for students and alumni.
[4]
References
[1] "North Scottsdale residents launch networking company." North Scottsdale Independent 9 Apr. 2008.
[2] Click Chick. KTAR, Phoenix. 6 May 2008.
[3] Snyder, Joshua. "Move over Myspace ASUIsTalking provides students with new way to connect." West Times 30 Apr. 2008.
[4] "Luis Gonzalez's ASUIsTalking Scores One for Students, Wins Exclusive Partnership with Jobing.com." Yahoo! News 18 Apr. 2008. 10
May. 2008 <http://www.prweb.com/releases/2008/04/prweb866324.htm>.
External links
• ASUIsTalking.com (http:// www. ASUIsTalking.com)
• IsTalking L.L.C. (http:/ / www. istalking. info)
Asymmetric Follow
93
Asymmetric Follow
"Asymmetric Follow is a core pattern for Web 2.0, in which a social network user can have many people following
them without a need for reciprocity. Asymmetric Follow is unlike email for example, which tends to be within small
groups, with all users knowing each other (newsletters are a clear exception here)."
[1]
It is also known as
Asynchronous Follow
[2]
or sometimes Asymmetric friendship.
[3]
An implementation of asymmetric follow can be seen in the use of Twitter
[4]
When you see a social network where
someone has 5000 followers and only follows 150 back – that's Asymmetric Follow.
[1]
In September 2010 Facebook started experimenting with a similar feature, which Facebook calls "Subscribe To."
[2]
[5]
References
[1] James Governor (2008-12-05). "Asymmetrical Follow: A Core Web 2.0 Pattern" (http:// www. redmonk. com/ jgovernor/2008/ 12/ 05/
assymetrical-follow-a-core-web-20-pattern/ ). redmonk.com. . Retrieved 2010-11-21.
[2] Eric Eldon (2010-09-03). ""Facebook Tests New "Subscribe To" Option for Friends and Pages"" (http:// www.insidefacebook.com/ 2010/
09/03/ facebook-tests-new-subscribe-to-option-for-friends-and-pages/). . Retrieved 2010-11-21.
[3] Jolie O'Dell (2009-05-10). "iTunes 10 and Ping Are Here, Bringing Mixed First Impressions" (http:/ / mashable.com/ 2010/ 09/ 01/
itunes-ping/). Mashable. . Retrieved 2010-11-21.
[4] Tim O'Reilly (2009-05-10). "Goodreads vs Twitter: The Benefits of Asymmetric Follow" (http:// radar.oreilly.com/ 2009/ 05/
goodreads-vs-twitter-asymmetric-follow.html). . Retrieved 2010-11-21.
[5] MG Siegler (2010-09-03). "Project Dance Party: Facebook's Secret Twitter-Like Follow Feature" (http:// techcrunch.com/ 2010/ 09/03/
facebook-project-dance-party/). TechCrunch. . Retrieved 2010-11-21.
Athlinks
94
Athlinks
Athlinks
URL http:/ / www.athlinks. com
Type of site Social network service
Registration Yes
Owner Busot Interactive
Launched 2001
Alexa rank 69,000
Athlinks is a free-of-charge social networking website which primarily presents race results for Running,
Swimming, Cycling, Mountain Biking, Triathlon, and Adventure Racing.
About
Athlinks claims to have the "most comprehensive database of endurance race results and events anywhere in the
world". Users can mark their own race results, and build a thorough list of their race history.
[1]
The website also has a "rivals" feature, where a user can compare themselves to athletes with similar results.
[2]
Like
other social network websites, a user maintains a group of "friends". In addition, users may keep a training log, list
their gear items, upload photos, and present a schedule of future events.
As of April 2011, the website claims to have results for over 192,982 races.
References
[1] Findlay, Bob (June 2, 2008). "Social networking for endurance runners" (http:// blogs. rockymountainnews.com/ outdoor_colorado/2008/
06/im_not_much_into_social. html). RockyMountainNews.com. . Retrieved 2008-10-24.
[2] Jesdanun, Anick (April 16, 2008). "Enthusiasts find big is not always best with social networks" (http:/ / www.foxnews.com/ wires/
2008Apr16/0,4670,BusinessofLife,00. html). Foxnews.com. . Retrieved 2008-10-24.
External links
• Athlinks (http:/ / www. athlinks. com)
Audimated
95
Audimated
Audimated
Type Florida Corporation
Founder Lucas Sommer and Andrew Levine
Headquarters Miami, Florida
Area served World Wide Web
Industry Social Networking, Online Music Retail
Products Digital and physical music and merchandise
Services Digital Distribution, Music downloading
Slogan Love Music, Make Money
Website http:/ / www. audimated.com
Alexa rank 982,710
Type of site Social Network Online Music Portal
Advertising No
Registration Free
Available in English
Launched July 1st 2010
Current status Beta
Audimated is a social networking website for independent musicians and their fans. Audimated.com, which
launched in June 2010, offers a platform in which both artists and fans can sell music and related products to make a
profit. The founders of Audimated.com are Lucas Sommer and Andrew Levine,
[1]
two alumni from the University of
Miami School of Business.
History
The idea for Audimated.com came to Lucas and Andrew during their senior year of college together at the
University of Miami. After receiving positive feedback on the idea from their business professors, they put their
business plan into action in 2008 to make their website a reality.
[1]
The website name is a combination of the words
audio and automated, which represents the website’s goal of combining music (audio) and automating the process of
marketing through social networking (mated) for independent artists.
Audimated
96
Concept
Audimated.com is an online music community with a variety of unique features. Most notably, fans and artists alike
can use the website as a tool for earning money.
[2]
For example, Audimated.com allows artists to sell their
merchandise (songs, concert tickets, etc.) and also lets fans have “stores” where they can add their favorite bands’
products for sale.
In addition to the revenue generating component, Audimated.com also allows the fan user group to find top artists
that match their taste, listen to and upload songs on the Audimated.com radio and search specific locations for new
musicians of different genres.
While artists upload their creative content onto the website, Audimated.com guarantees that they keep the rights to
all creative content of their work. Audimated.com simply offers a platform to increase awareness and interest in
independent music. Signing up for Audimated.com is free of charge for artists and their fans. The website business
model is to charge a 10% fee of all sale transactions by artists and fans while up-selling premium services to its
members .
[2]
News
In March 2010, Audimated.com won the annual WeMedia Pitch It! Contest.
[3]
The grand prize, awarded to Lucas
Sommer on behalf of Audimated.com for the best pitch, was $25,000 in start up funds for the website.
Audimated.com has also received press for its services in the Wall Street Journal, The Miami Herald and various
blogs devoted to independent music.
References
[1] Gutner, Toddi (2009-12-22). "New Graduates Create Their Own Jobs" (http:// online. wsj.com/ article/
SB10001424052748704304504574610331674286094.html). Online.wsj.com. . Retrieved 2010-08-25.
[2] "Social network connects musicians and fans, makes money for both; Tech Tonic" (http:// blogs. palmbeachpost. com/ techtonic/ social/
social-network-connects-musicians-and-fans-makes-money-for-both/ ). Blogs.palmbeachpost.com. 2010-07-08. . Retrieved 2010-08-25.
[3] Suzanne McBride (2010-03-11). "We Media PitchIt! competition nets $50,000 for news and music start-ups" (http:// wemedia. com/ 2010/
03/ 11/ we-media-pitchit-competition-nets-50000-for-news-and-music-start-ups/). WeMedia.com. . Retrieved 2010-08-25.
External links
• Audimated in the Wall Street Journal (http:// online. wsj. com/ article/
SB10001424052748704304504574610331674286094. html)
• Palm Beach Post Article (http:// blogs. palmbeachpost. com/ techtonic/ social/
social-network-connects-musicians-and-fans-makes-money-for-both/)
• Case Foundation Blog post on Audimated (http:/ / www.casefoundation. org/ blog/
conference-recap-wemedia-miami-10/)
• Independentmusic-Greg Blog post on Audimated (http:/ / independentmusic-greg. com/
another-social-networking-site-for-indie-musicians-and-fans/)
Badoo
97
Badoo
Badoo
URL
badoo.com
[1]
Commercial? free, but with a charge for higher prominence
Type of site Social network service
Registration yes
Available language(s) Dutch, English, Finnish, French, German, Greek, Italian, Polish, Portuguese, Russian, Spanish, Swedish, Czech, Turkish
Owner
332 Agiou Andreou Street, "Patrician Chambers", 3035 Limassol, Cyprus.
[2]
Alexa rank
128 (April 2011)
[3]
Current status Active
Badoo is a multi-lingual social networking website, managed out of a Soho, London headquarters,
[4]
but owned by a
company in Cyprus and ultimately by Russian entrepreneur Andrey Andreev.
[2]

[5]

[6]
Although available in most of the world, the site is most active in Latin America, Spain and Italy, as well as
France.
[7]
Badoo ranks as the 52nd most popular site in France and the 150th globally, according to Alexa Internet.
[8]
In a peer-reviewed study,
[9]
it was given the lowest score for privacy among 45 social networking sites examined.
[10]
History
The site originated in Russia at the height of the social networking boom of 2006,
[4]
and was launched in London in
November 2006.
[11]
Founded by Andrei Andreyev, it evolved from his earlier dating site. Mamba (ru:Mamba.ru).
[4]
In January 2008, the Russian investor Finam Capital paid US$30 million for a 10% stake in Badoo. The funding will
be used to build Badoo in Russia, where the social networking market is beginning to grow.
[12]
As of 2009, Finam
now has 20% ownership of Badoo.
[11]
In November 2010, Forbes reported a rumour that the site may float in 2011.
[13]

[14]
As of April 2011 Badoo claims to have over 114 million registered users.
[15]
According to their website faq, Badoo claims to employ over 200 people internationally.
[16]
In April of 2011 Badoo was threatened by Facebook with an audit and potential removal if it didn't make its
Facebook app less viral.
[17]
Badoo
98
Media reception
In 2008, Badoo was profiled in the PDA blog of The Guardian.
[18]
According to TopTenReviews Badoo is "like a chat room, dating site and picture rating site disguised as a social
network." It was noted Badoo did not offer any group or other type of community to facilitate users meeting similar
people.
[19]
As of April 2011 it is censored in the United Arab Emirates and elsewhere. Techcrunch reports that as of January
2010, access to Badoo in Iran is blocked by the Iranian government.
[20]
Web of trust, the community-based website reputation ratings tool rated the site as trustworthy but with a risk of
spam and phishing.
[21]
Finnish newspaper Iltalehti reported that numerous Badoo profiles have been created without people's consent, and
that people have reported Badoo's actions to the police.
[22]
The same article states there are images of women in
hospital just after giving birth, raising suspicions about whether one would willingly upload such images to a dating
service.
[22]
It also states that Badoo may use several Facebook applications to automatically gather Facebook users'
personal information.
[22]
In April 2011 Wired magazine carried a feature on the website and its founder.
[6]
In April 2011 Internet Support delivered a start-to-finish article that praised Badoo's HA features such as Location
Awareness, Geo-Location, Freemium induction, Video SMS upload, and Freemium escort services.
Open source
Badoo has released several pieces of software under an open source licence, including various improvements to the
PHP scripting language, the Pinba real time statistics server, and the Blitz template engine.
[23]
Revenue
Badoo generates income through a "Rise Up" feature which allows users to pay to have their profile given more
prominence on the site for a limited time. In the end of 2007, it was reported that 20% of Badoo's then 22 million
users accessed this function once a month.
[24]
References
[1] http:/ / www. badoo. com
[2] Badoo - Terms of Use (http:// badoo. com/ terms) Accessed August 2009
[3] "badoo.com - Traffic Details from Alexa" (http:// www.alexa. com/ siteinfo/ badoo.com#). Alexa Internet, Inc. . Retrieved 2009-11-13.
[4] "Another Russian IPO?" (http:/ / paidcontent. org/article/ 419-another-russian-ipo-social-net-badoo-rumoured-for-float). paidContent.org.
Retrieved 2010-11-18
[5] Badoo Privacy Policy (http:// badoo. com/ privacy/ ) 28 Aug 2009
[6] How Badoo built a billion-pound social network... on sex (http:// www.wired.co. uk/ magazine/ archive/ 2011/ 05/ features/
sexual-network?page=1) by David Rowan, Wired Magazine, 06 April 11. Accessed April 2011
[7] "Google.com" (http:// trends. google. com/ websites?q=badoo. com). . Retrieved 2010-08-31.
[8] "Alexa Internet report on Badoo" (http:/ / www. alexa. com/ siteinfo/ badoo.com). . Retrieved 2010-05-17.
[9] Bonneau, Joseph; Preibusch, Sören (2009), "The Privacy Jungle: On the Market for Privacy in Social Networks" (http:/ / www.cl. cam.ac.
uk/~jcb82/ doc/ privacy_jungle_bonneau_preibusch. pdf), WEIS '09: Proceedings of the Eighth Workshop on the Economics of Information
Security,
[10] Social networks ‘failing users’ (http:// www.telegraph.co. uk/ technology/ news/ 5878857/ Social-networks-failing-users-says-study.html)
The Daily Telegraph 21 Jul 2009
[11] "Project Portfolio – Badoo" (http:// www.finamcapital.com/ badoo.html). Finam Capital. 2009. . Retrieved 2011-02-10.
[12] Butcher, Mike (January 21, 2008). "UK’s Badoo pulls $30m for Russian launch, ahead of a home push" (http:// uk.techcrunch.com/ 2008/
01/21/ uks-badoo-pulls-30m-for-russian-launch-ahead-of-a-home-push/). Techcrunch. . Retrieved 2009-08-29.
[13] Levinsky, Alexander (November 12, 2010). "Billion for the introduction As one of the most mysterious businessmen in the West, Russia has
created a mega-project Badoo" (http:/ / www.forbes.ru/ tehno/ internet-i-telekommunikatsii/59604-milliard-za-znakomstvo) (in Russian).
Badoo
99
Forbes (Russia). . Retrieved 6 January 2011.
[14] "Another Russian IPO? Social Net Badoo Rumoured For Float" (http:/ / markets. financialcontent.com/ stocks/ news/
read?GUID=15557564). Financial Content. November 12, 2010. . Retrieved 6 January 2011.
[15] "Badoo.com" (http:/ / badoo. com). . Retrieved 2011-01-23.
[16] "Badoo" (http:/ / allsiteslike. com/ badoo). . Retrieved 2011-03-23.
[17] http:// www. businessinsider. com/ badoo-facebook-2011-4
[18] Kiss, Jemima (March 05, 2008). "Elevator Pitch: Why Badoo wants to be the next word in social networking!" (http:// www.guardian.co.
uk/ media/ pda/ 2008/ mar/05/ elevatorpitchwhybadoowants). Guardian. . Retrieved 2010-31-08.
[19] "Social Networking Websites Review - Badoo" (http:// social-networking-websites-review.toptenreviews.com/ badoo-review.html).
TopTenREVIEWS. 2009. . Retrieved 2009-08-29.
[20] Butcher, Mike (January 05, 2010). "No flirting! Social network Badoo is banned in Iran" (http:// eu.techcrunch.com/ 2010/ 01/ 05/
social-network-badoo-is-banned-in-iran/ ). Techcrunch. . Retrieved 2009-01-06.
[21] "WOT Reputation Scorecard" (http:// www. mywot.com/ en/ scorecard/badoo.com). Web of Trust. . Retrieved 2011-01-25.
[22] "Treffipalvelu varastaa profiilitiedot: Varo tätä sovellusta Facebookissa" (http:/ / www.iltalehti. fi/ digi/ 2011012113041159_du. shtml) (in
Finnish). Iltalehti. 21 January 2011. . Retrieved 2011-01-25.
[23] "Badoo Developer Zone" (http:/ / dev. badoo. com/ ). . Retrieved 2010-08-31.
[24] Elevator Pitch: Why Badoo wants to be the next word in social networking (http:// blogs.guardian. co. uk/ digitalcontent/ 2008/ 03/
elevator_pitch_why_badoo_wants. html), Mark Sweney , The Guardian, December 24 2007 , Accessed March 2008.
External links
Official website (http:// http:// badoo. com)
Bahu
100
Bahu
Bahu
Type Private
Founded February 2007
Headquarters Paris, France
Key people Stéphane Soler, CEO
Oleg Tscheltzoff, President
Fabien Guiraud, COO
Benoit Caire, VP Strategy
Slogan |
Website
www.bahu.com
[1]
Type of site social networking
Launched April 2007
Current status stopped since 9.06.2009, officially closed since 19.06.2009.
Bahu was a social networking website, launched on April 2007 for Belgian and French students initially. On
September 2007, Bahu opened to international by adding English, Spanish, Polish, Lithuanian, Russian, Italian,
Dutch, German, and Portuguese languages.
[2]

[3]
The site had more than 1,000,000 mostly European users as of July,
2008.
[4]
The site was free to users. They created profiles that often contained photos and lists of personal interests, exchanged
private or public messages, and joined groups of friends. They shared their lives with friends, communicated around
passions and discovered new talents.
References
[1] http:/ / www. bahu. com/
[2] "Funding News: Smilebox Raises $7M, Bahu Gets $1M" (http:/ / www. techcrunch.com/ 2007/ 12/ 10/
funding-news-smilebox-raises-7m-bahu-gets-1m/ ). www.techcrunch.com. . Retrieved 2008-01-13.
[3] "European Social Network Bahu Raises $1M in Series A Round" (http:// mashable. com/ 2007/ 12/ 10/ bahu-funded/). mashable.com. .
Retrieved 2008-01-13.
[4] "Bahu's video player and one million users" (http:/ / fr.techcrunch.com/ 2008/ 08/ 07/
lete-en-fete-pour-bahucom-des-blogs-un-lecteur-video-et-un-million-dutilisateurs/ ). fr.techcrunch.com. . Retrieved 2008-07-20.
Baidu Space
101
Baidu Space
Baidu Space (Chinese: 百 度 空 间 ) is an online social networking service provided by Baidu.
It was listed as Number 11 on the Top Social Media Sites of 2008 with 40 million unique worldwide visitors [source:
November, 2008; comScore].
[1]
References
[1] http:/ / www. washingtonpost. com/ wp-dyn/ content/ article/2008/ 12/ 31/ AR2008123101894. html
External links
• Official website (http:// hi. baidu. com/ )
Google Base
Browsing items in Google Base
Google Base was an online database provided by Google into which
any user can add almost any type of content, such as text, images, and
structured information in formats such as XML, PDF, Excel, RTF, or
WordPerfect. As of 2010, it is available to the public as a beta version
and the user interface is available in English and German. If Google
finds it relevant it may appear on its shopping search engine, Google
Maps or even the web search. The piece of content can then be labeled
with attributes like the ingredients for a recipe or the camera model for
stock photography. Because information about the service was leaked
before public release, it generated much interest in the information technology community prior to release. Google
subsequently responded on their blog with an official statement
[1]
:
"You may have seen stories today reporting on a new product that we're testing, and speculating about our
plans. Here's what's really going on. We are testing a new way for content owners to submit their content to
Google, which we hope will complement existing methods such as our web crawl and Google Sitemaps. We
think it's an exciting product, and we'll let you know when there's more news."
A major component of Google Base is acting like a online classified ads service, such as Craigslist. However it has
also been used for such items as protein structures, current events, real estate, recipes, people profiles, and more.
Files can be uploaded to the Google Base servers by browsing your computer or the web, by various FTP methods,
or by API coding. Online tools are provided to view the number of downloads of the user's files, and other
performance measures.
On October 8, 2009, it was announced that Google Base's separate search page would be discontinued.[2]
On December 17, 2010, it was announced that Google Base's API is deprecated in favor of a set of new APIs known
as Google Shopping APIs. [3]
Google Base
102
External links
• Google Base
[4]
• About Google Base
[5]
• Official Google Base Blog
[6]
• Official Google Blog Press Release
[7]
References
[1] http:/ / googleblog.blogspot. com/ 2005/10/ rumor-of-day.html
[2] http:/ / googlemerchantblog.blogspot. com/ 2009/ 10/ retiring-google-bases-separate-search.html
[3] http:/ / googlemerchantblog.blogspot. com/ 2010/ 12/ new-shopping-apis-and-deprecation-of.html
[4] http:/ / base. google. com/
[5] http:// base. google. com/ support/ bin/answer. py?answer=59260&hl=en
[6] http:// googlebase. blogspot. com/
[7] http:// googleblog.blogspot. com/ 2005/11/ first-base. html
Batanga.com
103
Batanga.com
Batanga
Type Private
Industry Internet Music Portal
Founded Miami, Florida (1999)
Headquarters Coral Gables, Florida
Key people Troy McConnell,
founder
Rafael Urbina, CEO
Rick Marroquin, CMO
Website
www.batanga.com
[1]
Batanga, Inc. is a media company directed to a U.S. Hispanic audience. Batanga operates through several media
vehicles, including Batanga.com - a streaming service hosted in Spain - Batanga Publishing and Batanga Live.
Batanga, Inc. maintains offices in Miami and New York.
Batanga.com also offers free Internet radio, claiming to feature over 50 Latin music radio stations. In addition,
Batanga.com offers music videos, artist interviews, and over 50,000 user generated stations.
Batanga Publishing produces two magazines, Batanga Music Magazine and Batanga University, delivered to
subscribers and selected universities across the United States six times per year. Batanga LIVE promotes and
executes custom, sponsor-driven music-oriented events targeted to U.S. Hispanics.
In early 2008, Batanga, Inc. acquired HispanoClick, the largest ad network targeting Hispanics in the U.S. As of July
2008, Batanga claimed over 10 million visits to it web services and membership of over 500,000 for MyBatanga.
Batanga no longer offers Internet radio streaming to people who reside outside the USA.
Timeline
• 1999 – Planeta founded by Rafael Urbina in Miami, FL.
• August 1999 – Batanga founded in Greensboro, NC, by Troy McConnell and Jochen Fischer.
• November 1999 – First song streamed on Batanga.com
• November 1999 – First video streamed on Batanga.com
• 2001 – LatCom Communications co-founded by Allan Suarez, David Chitel and John Leguizamo in NYC.
• September 2001 – First Latino Step campus event, produced by LatCom Communications
• March 2002 – First issue of Batanga Latin Music magazine published, produced by LatCom Communications
• December 2005 – Batanga merges with Planeta Networks
• November 2006 – Batanga merges with LatCom Communications
• December 2006 – MyBatanga social network launched
• August 2007 – Batanga, Inc. raised $30 million in equity funding from Tudor Ventures
• January 2008 – Batanga, Inc. acquires HispanoClick
• June 2008 – Batanga consolidates online operations to its Coral Gables, FL offices
Batanga.com
104
External links
• Batanga website
[1]
• Batanga (English)
[2]
• Batanga (Spanish)
[3]
• Hispanics' Web Identity Grows As Ads Target Diverse Audience, Washington Post
[4]
• Batanga Acquires Latcom from Davidson Media Group, Marketing y Medios
[5]
• Batanga Acquires HispanoClick, FOXBusiness
[6]
References
[1] http:/ / www. batanga. com
[2] http:/ / www. batanga. com/ en/
[3] http:// www. batanga. com/ es/
[4] http:// www. washingtonpost. com/ wp-dyn/ content/ article/2006/ 10/ 06/ AR2006100601704. html
[5] http:// www. marketingymedios. com/ marketingymedios/ noticias/ article_display.jsp?vnu_content_id=1003353527
[6] http:// www. foxbusiness. com/ article/ batanga-acquires-hispanoclick_460774_1.html
The Bear Club
The Bear Club is an online community dedicated to teddy bears.
History
The Bear Club was launched in July 2007 by two teachers and a writer from Derbyshire in the UK
[1]
. The site has
been featured in a number of British and international press, including BBC Radio 1, BBC Radio 2
[2]
, The Guardian
Media Monkey
[3]
, The Telegraph Online
[4]
, and has been the main sponsor for the past two years of the Taiwanese
Teddy Bear Association (TWTBA) Teddy Bear Show & Creative Awards.
[2]
Taking its inspiration from the growing popularity of mainstream social networking sites, The Bear Club brings
teddy bear ownership and collecting in to the modern age and is a niche community which draws members from all
age groups and from around the world.
Clan Leaders
An integral part of joining The Bear Club is choosing to belong to one of the clans. There are eight Clan Leaders and
each one is based on the eight species of wild bear - Giant Panda (Bai Bo), Sun Bear (Bruang), Brown Bear (Kodi),
Asiatic Black Bear (Basindo), Polar Bear (Nanook), Sloth Bear (Aswail), Spectacled Bear (Buka) and Black Bear
(Kinamon). Each Clan Leader has its own distinct character and all feature in The Bear Club's ongoing story, 'Tales
From a Forgotten Room'.
The Bear Club
105
Membership
Membership to The Bear Club is free, and like many of the mainstream social networking sites it generates an
income through advertising and sponsorship revenue.
Teddy Bear Blogs
Teddy bear blogs on the site typically include photographs of teddy bears on holiday, at home or in unusual places
and are often accompanied by a blog entry as if written by the bear itself.
References
[1] Derby Evening Telegraph, 03.08.07, p26, Robin Johnson (http:// thebearclub.co.uk/ assets/ files/ teddy_bears-1.pdf)
[2] The Bear Club website, About (http:/ / thebearclub.co. uk/ about. php)
[3] Guardian Media Monkey, 21.08.08 (http:// www.guardian.co. uk/ media/ mediamonkeyblog/2008/ aug/ 21/ teddybearolympics)
[4] The Telegraph Online, 21.08.08 (http:/ / www.telegraph.co.uk/ news/ picturegalleries/howaboutthat/ 2603320/ The-teddy-bear-Olympics.
html)
External links
• The Bear Club Official Website (http:// www. thebearclub.co.uk/ index. php)
Bebo
106
Bebo
Bebo, Inc.
Type Private
Founded
January 2005
[1]
Founder Michael Birch
Xochi Birch
Headquarters San Francisco, California, United States
Area served Worldwide
Key people
Adam Levin
[2]
(CEO)
Profit N/A
Owner Criterion Capital Partners
Employees 50
Website
bebo.com
[3]
Alexa rank
199 (May 2011)
[4]
Type of site Social network service
Advertising Banner ads
Registration Required
Available in Multilingual, including English, French, German, Italian, Spanish and Dutch
Launched July 2005
Current status Active
Bebo is a social networking website launched in July 2005. It is currently owned and operated by Criterion Capital
Partners, after taking over from AOL in June 2010.
The website's name is an acronym for Blog Early, Blog Often.
[5]
Users receive a personal profile page where they
can post blogs, photographs, music, videos and questionnaires to which other users may answer. Additionally, users
may add others as friends and send them messages, and update their personal profiles to notify friends about
themselves. Bebo is very similar to other social networking sites, mainly Facebook and MySpace.
[1]
Bebo was founded by Michael Birch and his wife Xochi Birch in January 2005 at their home in San Francisco.
[1]
It was acquired by AOL on March 13, 2008 for $850 million.
[6]

[7]
In April 2010, AOL announced it was planning to
sell or shut down Bebo,
[8]
with the sale being completed on June 17, 2010 to Criterion Capital Partners for an
undisclosed sum.
[9]
It has been reported that the sale raised less than $10 million.
[10]
Bebo
107
Website
Each Bebo User receives a profile, which must include two specific modules, a comment section where other users
can leave a message, and a list of the user's friends. Users can select from many more modules to add. By default,
when an account is created the profile is private, which limits access to friends specifically added. The user may
select the "Public Profile" option so as the profile will still be visible to any other members of a school they may
have joined. Profiles may be personalized by a design template that is the background of the user's profile, known as
a skin. Profiles may include quizzes which offer multiple choice, polls for their friends to vote in and comment on,
photo albums which allows the user to upload an unlimited number of images with a maximum limit of 96 per
album, blogs with a comments section, a list of bands of which the user is a fan, a list of groups that the user is a
member of. A 'Video Box' may be added, either hot-linked from YouTube, uploaded directly to Bebo's servers via
Motionbox
[11]
or copied from a Bebo Media Content Provider's page.
Lifestream
Bebo Lifestream (May 2011)
Users can view the recent changes friends have made to their
homepage from the 'Home' menu. These changes can include uploaded
photos, updated flashboxes and newly added videos and friends. A
friend's updates to Facebook, Twitter, Flickr, and other services can
also be viewed, if those friends have linked those accounts to their
Bebo profile. It has a number of privacy settings, where you can
control what items from your profile appear on yours and your friends
lifestream page, e.g. Photos, Your 'Sayings', Applications, Comments,
etc. Users have complained that it is too crowded and 'ugly', but Bebo
responded to this by updating the whole page and adding some new features, as well as improving the existing ones.
Bebo Mobile
Bebo launched their Mobile version of the site in early 2006, making users access Bebo from a mobile device. In
2007 & 2010, the mobile site has been updated to match the design and features of the full site.
In 2009, Bebo released a free Application on the App Store, letting users visit Bebo on their iPhone's and iPod
Touch's under AOL, Bebo's former owners. As of April 2011, the Bebo app has been removed from the App Store
and is in the stage of being redesigned and updated and is scheduled for re-launch in the next few months.
It is reported that they are looking into a BlackBerry application and on other Smartphones.
Bebo's iPhone Application
Bebo Authors
On February 22, 2007, Bebo Authors, also known as Bebo Books, was
launched. On this section of the site, authors can upload chapters of
their books and also get them reviewed with a certain module.
Currently there is no module to display books on a profile page like
there is for Bands and Groups.
Bebo
108
Bebo Groups
On July 10, 2007, the "Group" module was added to pages. This enabled people to view groups which were
previously joined to a school and were also viewable only to school members. Bebo also gave an option to convert
existing Authors or Bands to Groups. This conversion takes up to 24 hours as the profile must be manually changed
by a member of Bebo staff. Group pages give users an option to join things they find interesting. These groups can
often be educational as well as associated with Big Brother UK 2008.
[12]
Bebo 3rd Party Login
Users can log in and/or make a Bebo account using their existing Facebook account (using a service called Facebook
Connect), their AIM (AOL Instant Messenger) account, and a number of other 3rd Party services. AIM is included
because Bebo was bought by AOL and they own AIM.
Bebo Chat
A new service called Bebo Chat, was launched with several other updates in 2011, which allows users to chat to
other users. using a Meebo chat plugin, but with Bebo branding. Users can also update their 'Saying' and show their
availability status, as well as have access to other links to Bebo's pages, and special offers. It also provides a link for
users to visit Bebo's fan page on Facebook, where they can 'Like' their page and receive updates.
Open Media Platform
Announced on the November 13, 2007, Bebo's Open Media Platform is a platform for companies to distribute
content to the Bebo community. Content providers can bring their media player to Bebo, and monetize the
advertising within it. Each content provider has a specialised page designed for video which showcases any Adobe
Flash video content at the top of the profile. Many networks are signed up for the service, including CBS, Sky,
Ustream.tv, BBC and Last.fm.
Open application platform
Bebo joined OpenSocial, a set of common APIs for building social applications across the web. It announced plans
for a developers platform and said it will make a further platform announcement. Bebo's Open Application Platform
was launched in early December 2007 with just over fifty applications and is now host to hundreds.
Many members disliked the new applications created with the profile and asked Bebo to remove them.
[13]
One of the
main complaints was it made it easy for application developers to provide a way for members to send invites to all
their friends on Bebo and many applications encouraged users to do so. A poll was held on the Bebo developers page
and had a majority against apps.
[14]
Privacy and security
Bebo offers three privacy levels: public, private and fully private. Public profiles can be seen by any user, except that
profiles of users younger than sixteen years old are seen only by logged in users. Private profiles are seen only by
their friends and members of any school or college they have joined. Fully private profiles are ones that have not
joined any school and so only their direct friends can view their profile. If a user chooses the 'Public' option, they can
also set age restrictions on who can contact them. Age restrictions do not apply to direct friends. Bebo also allows a
user to set their photos to private, so only friends can see them and can stop others from copying them too. Most
users disliked Bebo's privacy settings and in feedback to Bebo have been told to update it to Facebook-like settings.
Bebo
109
Inadvertent privacy breach by New Zealand ISP
On May 21, 2008 some users in New Zealand were temporarily given full access to other users' accounts.
[15]
Various
users logged in under their own account were switched over to the accounts of other users at random intervals, some
people gaining access to over 20 different users' accounts. People were sometimes given access to addresses and
phone numbers of other members, and some took advantage of the situation by uploading pornography onto other
members' accounts.
[16]
Bebo network engineers traced the error to a mis-configured proxy server in an Internet
service provider (ISP) in New Zealand, which was later fixed. The ISP seemed to be interfering with its cache,
thereby causing some of its customers to receive cached cookies and details from other users, likely because the ISP
used dynamic IP addresses.
Criticism
People have said that Bebo is turning into Facebook and that they are copying other social networking sites, but
many users have spoke out saying they prefer Bebo because it is different, colourful and not boring in comparison to
Facebook and MySpace. Even though the site has a registered user count of 119 million, less than 10 million of them
use the site regularly (meaning that they visit it at least once a week). The lack of support from the owners of the site
has been criticised and according to many, this is the main reason many users have stop using the site because they
simply find it hard to use and are also worried with how their personal information is used because there is nowhere
which tells you what is done with it.
New Bebo
Possible Closure and Sale
On April 7, 2010, AOL announced that they were either going to sell the website,
[17]
or shut it down. This was
mainly due to the falling numbers of unique users, Bebo users were moving to the social giants Facebook and to
Twitter. AOL said that Bebo couldn't compete with other Social Networking sites at its current state, and that was the
reason they was going to sell it and that they couldnt commit to taking on the massive task to keep Bebo in the social
network 'race'. It has been reported that that AOL finance's were struggling.
Criterion Capital Partners
On June 16, 2010, it was reported that AOL had sold Bebo to hedge fund operators Criterion Capital Partners.
[18]
The purchase was confirmed
[19]
on June 17, 2010. Since they took over, Bebo has changed drastically, with many
parts of the site revamped and brand new features added, to the delight of Bebo's users.
New Owners
Revamp
On February 17, 2011, Bebo launched a brand new design. This
consisted of a new more modern Header, a new more modernized
Home page and a New Profile Layout Option. Further, users can now
see who has visited their profiles (a feature which can be changed in
settings).
In April, Bebo added a new Notification system, similar to Facebook's. It notifies users on new inbox messages,
lifestream activity and more. This was a feature which was heavily asked for in feedback.
Bebo
110
References
[1] Burkeman, Oliver (2006-11-04). "Bebo, Michael and Xochi Birch" (http:// www.guardian. co.uk/ technology/ 2006/ nov/ 04/
socialnetworking.web20). London: The Guardian. . Retrieved 2010-06-14.
[2] Worthen, Ben (2010-07-13). "Meet the New Bebo" (http:// blogs. wsj. com/ digits/ 2010/ 07/ 13/ meet-the-new-bebo/). Wall Street Journal. .
Retrieved 2010-07-14.
[3] http:// www. bebo. com
[4] Bebo.com – Traffic Details from Alexa (http:/ / www.alexa.com/ siteinfo/ bebo. com). Alexa Internet, Inc. . Retrieved 2011-02-08
[5] Butcher, Mike (2008-03-08). "AOL buys Bebo for $850m in cash" (http:/ / uk.techcrunch.com/ 2008/ 03/ 13/ aol-buys-bebo-for-850&
nbsp;m-in-cash/ ). TechCrunch. . Retrieved 2008-09-20.
[6] "AOL acquires Bebo social network" (http:// news. bbc.co.uk/ 1/ hi/ business/ 7294174. stm). BBC News. March 13, 2008. . Retrieved
2008-03-13.
[7] "AOL to ‘supercharge’ Bebo revenues" (http:/ / www.ft.com/ cms/ s/ 0/ ea66262a-f0f8-11dc-a91a-0000779fd2ac.html). Financial Times. .
Retrieved 2008-03-13.
[8] Letzing, John (2010-04-06). "AOL pulls plug on Bebo social networking effort" (http:// www. marketwatch.com/ story/
aol-pulls-plug-on-bebo-social-networking-effort-2010-04-06). The Wall Street Journal. . Retrieved 2010-04-06.
[9] "Bebo sold by AOL after just two years" (http:// news. bbc.co.uk/ 2/ hi/ business/ 10341413. stm). BBC News. 12:16 GMT, Thursday, 17
June 2010 13:16 UK. . Retrieved 2010-06-17.
[10] "AOL Sells Bebo to Criterion for Less Than $10 Million" (http:/ / www.businessweek. com/ news/ 2010-06-17/
aol-sells-bebo-to-criterion-for-less-than-10-million-update3-. html). Bloomberg Businessweek. 2010-06-17. . Retrieved 2010-06-18.
[11] http:// www. motionbox. com
[12] "Group Surf" (http:// www.bebo. com/ ProfileSurf.jsp?Type=GR). .
[13] "A group petitioning for the removal of Bebo Apps" (http:// www.bebo.com/Profile.jsp?MemberId=5155100910). .
[14] "Poll on apps at the Bebo official page" (http:// www.bebo.com/ PollView. jsp?MemberId=4531048521& PollId=5214690848). .
[15] "Glitch opens Bebo users' private details to others" (http:/ / www.nzherald.co.nz/ section/ 1/story. cfm?c_id=1& objectid=10511780). .
[16] "Bebo's HUGE error" (http:/ / jake-andrew.blogspot. com/ 2008/ 05/ bebos-huge-error.html). .
[17] AOL planning to sell Bebo (http:/ / www.rte.ie/ news/ 2010/ 0407/ bebo.html)
[18] AOL To Sell Bebo to Criterion Capital Partners (http:// www.businessinsider. com/ aol-to-sell-bebo-to-criterion-capital-partners-2010-6)
[19] Criterion Capital Partners Acquires Bebo from AOL (http:// www.businesswire. com/ portal/site/ home/ permalink/
?ndmViewId=news_view& newsId=20100617005658&newsLang=en)
External links
• Official website (http:// www. bebo. com) ( Mobile (http:// m. bebo. com))
Bentio
111
Bentio
Bentio.com
URL
bentio.com
[1]
Commercial? Yes
Type of site Micro-blogging
Registration Required
Available
language(s)
Arabic, Bulgarian, Catalan, Czech, German, Greek, English (US), English (British), English, Spanish, French, Hebrew, Italian,
Japanese, Macedonian, Norwegian (bokmal), Dutch, Persian, Polish, Portuguese Brazil, Russian, Swedish, Telugu, Turkish,
Ukrainian, Vietnamese, Chinese (Simplified), Chinese (Traditional)
Content license Creative Commons Attribution 3.0
Owner Bentio Inc.
Created by
Bentio
[1]
Launched January 2, 2010
Bentio is an open source social networking and micro-blogging service. Based on StatusNet, a micro-blogging
software package built on the OpenMicroBlogging specification, Bentio allows users to send text updates (known as
"notices") up to 160 characters long. While similar to Twitter in both concept and operation, Bentio provides many
features not currently implemented by Twitter, including XMPP support and personal tag clouds. In addition, Bentio
allows free export and exchange of personal and "friend" data based on the FOAF standard; therefore, notices can be
fed into a Twitter account, Facebook or other OStatus enabled services. With Bentio, users can post notices via Web,
XMPP, Facebook, Twitter, SMS, IM, Email and External Applications.
Bentio supports following communication protocols:
• Activity Streams
• PubSubHubbub
• Salmon
• Webfinger
• Atom
• RSS
Bentio also provide for developers Twitter compatible API
[2]
. Developers can register applications and list them on
Bentio Apps site
[3]
. Developers can build applications that communicate with Bentio using OAuth.
Bentio
112
External links
• OpenMicroBlogging standard
[4]
• bentio.com
[1]
• Bentio Terms of Service
[5]
• Bentio Privacy
[6]
• Bentio Credits
[7]
• Bentio Applications
[3]
• Bentio Documentation wiki
[8]
References
[1] http:/ / bentio.com/
[2] http:/ / doc.bentio. com/ API_Documentation
[3] http:// apps. bentio. com
[4] http:// openmicroblogging.org/
[5] http:/ / bentio.com/ doc/ tos
[6] http:// bentio.com/ doc/ privacy
[7] http:// bentio.com/ doc/ credits
[8] http:// doc.bentio. com
BettyConfidential
BettyConfidential.com is a national women’s destination online magazine. It has 2.5 million unique visitors a
month. It's comScore
[1]
is 7, above glam.com, posh.com, Instyle.com, Elle.com and Allure.com. April 28, 2010,
BettyConfidential won Editorial Excellence at min's Best of the Web Awards
[2]
.Beating out Conde Nast’s
Concierge.com, The Daily Beast and FourSeasonsMagazine.com. It is a business unit of Desha Productions Inc.. In
addition to news, it offers an interactive presentation of content via social networking,BettyConfidential Fan Blogs-
blogs created by readers, BettyTalk where readers can interact with each other in an online forum, commenting on
any and all articles and guest bloggers. Guest Bloggers offer information and relay their experiences on a weekly
basis. BettyConfidential.com differs from other web sites by allowing women to gather through two separate
channels; women can read relevant information that is applicable to their lives, as well as connect with other women
through social networking that can be as public or private as she pleases.
[3]
Content
BettyConfidential.com posts new daily content Monday through Friday in each of its sections: Celebrity, Mean
Betty, Style + Beauty, Diet + Health,Love + Sex,Mama Betty and Big News!Launched in March 2008,
BettyConfidential.com features 90 percent original content. Articles range from Internet dating, exclusive interviews
with celebrities to covering New York Fashion Week. It's targeted to women in their 20s, 30s and 40s. The site also
includes provocative polls and surveys, daily updates from Gossip Betty and 7 of its sections on the site's homepage.
Mean Betty which adds to the entertaining, irreverent and informative content.
BettyConfidential
113
History
Launched in March 2008, BettyConfidential.com was co–founded by best-selling author and television commentator
Deborah Perry Piscione and Internet entrepreneur Shaun Marsh.
[4]
After conducting several studies of women on the
internet, both Piscione and Marsh wanted to connect women who shared similar life stages, circumstance, goals, and
interest in order for them to help and support other women through the stages of life.
The name Betty was chosen for the Web site to convey a trustworthy friend. Confidential was chosen to represent
the hidden aspirations that exist in all women.
[5]
March 5, 2008: NBC 11, the NBC affiliate for the San Francisco
Bay Area, produced a full segment profiling BettyConfidential.com. March 9, 2008: msnbc and WCAU-TV of
Philadelphia profiled BettyConfidential.com. March 10, 2008: Local Las Vegas NBC-TV affiliate, KVBC Channel
3, profiles BettyConfidential.com in the story "Women on the Web." Watch the segment
[6]
.
March 11, 2008: BettyConfidential.com officially launches. Read the press release
[7]
.
March 11, 2008: The BettyConfidential.com launch was covered by several major outlets, including CNBC
[8]
and
SmartMoney
[9]
magazine. March 13, 2008: BettyConfidential.com is recognized in Condé Nast Portfolio magazine
[10]
. March 13, 2008: BettyConfidential.com's co-founder, Deborah Perry Piscione, is profiled in the San Jose
Mercury News
[11]
. March 15, 2008: BettyConfidential.com and several BettyConfidential.com users are profiled on
the widely syndicated TechNow! television program. March 16, 2008: Local New York City CBS Radio affiliate,
Fresh 102.7, interviews BettyConfidential.com co-founder, Deborah Perry Piscione. March 20, 2008: Our
BettyConfidential.com staff was interviewed on KGO Newstalk Radio about pending California legislation
proposing dedicated parking spaces for pregnant women. April 2, 2008: BettyConfidential.com announces The 10
Most Inspirational Women of 2008
[12]
. December 21, 2008: The Pittsburgh Post-Gazette
[13]
interviewed Betty's
editor-in-chief, Myrna Blyth, about her move from magazines to the Web. February 4, 2009: NBC
[14]
interviewed
Betty's CEO Deborah Perry Piscione about our release Betty's Bests: Top 5 Best Places to Meet the Guy of Your
Dreams. February 9, 2009: NBC
[15]
Bay Area interviewed Deborah Perry Piscione about breaking the news that
Meg Whitman is planning to run for governor of California. February 20, 2009: MSNBC
[16]
reported on Betty's use
of revolutionary technology to cover the Oscars. February 28, 2009: The Washington Post
[17]
quoted our story
"Mommy Bloggers on Michelle Obama." March 2009: Good Housekeeping
[18]
covered our survey: Why Women
Lie. March 26, 2009: MTV.com
[19]
covered Betty's scoop: Nick Jonas Dating Jordan Pruitt. March 27, 2009: Lisa
Bloom appeared on CNN's HLN to discuss her exclusive story on BettyConfidential.com Why Gloria Allred Was
Fired by Octomom. April 10, 2009: The San Francisco Chronicle noted that Deborah Perry Piscione, Betty's CEO
and co-founder, was part of a brainstorming power breakfast in which the 15 attendees discussed breast cancer
research with Nancy Brinker, founder of the Susan G. Komen for the Cure foundation (and sister of Komen, who
died in 1980). April 16, 2009: BettyConfidential special correspondent, Lisa Bloom, appeared on Dr. Phil to talk
about sexting. July 31, 2009: The ladies of The View discussed Betty's story 5 Best Spots to Meet the Father of Your
Children.
[20]
September 8, 2009: Fox News ran our interview with Joan Rivers
[21]
. September 28, 2009: My Fox
National mentioned "Mean Betty's" article on the Spanish Prime Minister's daughters
[22]
. Deborah Perry Piscione,
Betty's CEO and co-founder, is one of the recipients of the Women's Initiative
[23]
"Women-Owned Business of the
Year" award on November 10, 2009. Myrna Blyth, BettyConfidential's Editor-in-Chief, was named one of Min's
"Top 21 Social Media Superstars.
[24]
" May 28, 2010, PJ Gach, BettyConfidential's Style+Beauty Editor was
profiled in BeautifulStranger.TV
[25]
. June 10, 2010, PJ Gach, BettyConfidential's Style+Beauty Editor to Speak at a
Spa Week-hosted event during NYC's Internet Week
[26]
. June 23, 2010: PJ Gach, BettyConfidential's Style+Beauty
Editor was profiled in Crushable.com
[27]
. June 23, 2010:BettyConfidential was selected as one of ForbesWoman's
[28]
Top 100 Websites for Women in 2010.
July 14, 2010: PJ Gach, Senior Editor Style+Beauty was interviewed as a
style expert for the article, 101:How To Be Better Looking in
Crushable.com.
BettyConfidential
114
BettyConfidential partners with Six Apart
[29]
. July 27, 2010:
BettyConfidential’s CEO, Deborah Perry Piscione, was interviewed by The
New York Times about a very hot topic — maternity leave for working
women
[30]
.
September 16, 2010: BettyConfidential is recognized as a pioneering company in the digital entertainment age and is
selected as one of the 2010 OnHollywood 100 Top Private Companies by AlwaysOn.
Contributors
The editorial department is headed up by editor-in-chief April Daniels Hussar. It was previously helmed by Myrna
Blyth -author, TV commentator and award–winning editor in chief of Ladies' Home Journal, and founding
editor-in-chief of More Magazine. The editorial staff is Sarah Polonsky, Senior Editor: Celebrities, Jane Farrell,
Senior Editor: Mama Betty, Libby Keatinge, Senior Editor: Love+Sex, PJ Gach, Senior Editor: Style+Beauty, Faye
Brennan, Assistant Editor, Kathryn H. Cusimano, Assistant Editor, Carolyn French, Editorial Assistant
[31]
A
comprehensive list of contributors can be found here http:/ / www.bettyconfidential.com/ ci/ team. html.
CNN’s Soledad O'Brien serves as chairman of the advisory Board. Members of BettyConfidential.com’s Advisory
Board are listed here http:/ / www. bettyconfidential. com/ ci/ advisoryboard.html.
External links
• BettyConfdiential.com
[32]
• http:/ / www. accessmylibrary. com/ coms2/ summary_0286-34197971_ITM
• http:// desha. com/
References
[1] http:/ / www. bettyconfidential.com/ ar/ ld/ a/ BettyConfidentialcom-Breaks-Comscores-Top-10-for-Beauty-Fashion-Style-Category.html
[2] http:// www. bettyconfidential.com/ ar/ ld/ a/ BettyConfidentialcom-Wins-Mins-2010-Editorial-Excellence-Award.html
[3] http:// www. clipsyndicate. com/ publish/ video/ 539870/ women_on_the_web?wpid=1817
[4] http:// www. sfgate. com/ cgi-bin/article. cgi?file=/c/ a/ 2008/ 08/ 17/ LVK811GDD8.DTL
[5] http:// www. portfolio.com/ views/ blogs/ mixed-media/2008/ 03/ 13/ new-womens-site-picks-a-name-to-dye-for
[6] http:/ / www. clipsyndicate. com/ publish/ video/ 539870/ women_on_the_web?wpid=1817
[7] http:// images. bettyconfidential.com/ img/ press/ BettyConfidential_LaunchPressRelease. pdf
[8] http:// www. cnbc. com/ id/ 23572851
[9] http:/ / www. smartmoney. com/ news/ pr/?story=pr-20080311-000708-0801
[10] http:/ / www. portfolio.com/ views/ blogs/ mixed-media/2008/ 03/ 13/ new-womens-site-picks-a-name-to-dye-for
[11] http:/ / www. mercurynews. com/ ci_8556823?nclick_check=1
[12] http:// images. bettyconfidential.com/ img/ press/ BettyConfidential_PressRelease_20080402. pdf
[13] http:// www. post-gazette. com/ pg/ 08356/ 936677-84.stm
[14] http:/ / www. nbcmiami. com/ news/
[15] http:// pajamasmedia. com/
[16] http:/ / www. msnbc. msn. com/ id/ 29300327/
[17] http:/ / www. washingtonpost. com/ wp-dyn/ content/ article/2009/ 02/ 27/ AR2009022703242. html?hpid=topnews
[18] http:// www. goodhousekeeping. com/ health/ emotional/ reasons-people-lie
[19] http:/ / www. mtv. com/ news/ articles/ 1607738/ 20090325/ jonas_brothers.jhtml
[20] http:/ / www. bettyconfidential.com/ ar/ ld/ a/ 5-spots-to-meet-the-father-of-your-children.html
[21] http:// entertainment.blogs. foxnews. com/ 2009/ 09/ 08/ fox411-joan-rivers-slams-jay-lenos-move-to-10pm/
[22] http:// www. myfoxphoenix.com/ dpp/ news/ dpgo_media_harsh_spanish_prime_ministers_daughters_lwf_20090928_3758024
[23] http:/ / www. bettyconfidential.com/ ar/ ld/ a/ Deborah-Perry-Piscione-Wins-Womens-Initiative-Woman-Owned-Business-of-the-Year.
html
[24] http:/ / www. bettyconfidential.com/ ar/ ld/ a/ BettyConfidential-EIC-Myrna-Blyth-Named-One-of-Mins-Social-Media-Superstars.html
[25] http:// beautifulstranger.tv/ blog/ post/ 2010/ 05/
PJ-Gach2c-Senior-Editor-Style---Beauty2c-Betty-Confidential3b-Amateur-Clothing-Archivist--Donator. aspx
BettyConfidential
115
[26] http:/ / www. bettyconfidential.com/ ar/ ld/ a/ spaweek-at-internet-week-nyc-2010.html
[27] http:// crushable.com/ other-stuff/crushable-questionnaire-betty-confidentials-pj-gach/?awesm=b5m. cc_ae3q& utm_medium=b5m.
cc-twitter& utm_source=direct-b5m.cc& utm_content=backtype-tweetcount
[28] http:/ / www. forbes.com/ 2010/ 06/ 23/ 100-best-womens-blogs-forbes-woman-time-websites.html
[29] http:// www. bettyconfidential.com/ ar/ ld/ a/ bettyconfidential-com-partners-with-six-apart.html
[30] http:// www. nytimes. com/ 2010/ 07/22/ business/ smallbusiness/ 22sbiz. html?_r=2&src=busln
[31] http:// www. observer. com/ mobile/article/ 79715
[32] http:/ / www. bettyconfidential.com
• http:/ / www. bettyconfidential.com/ ar/ ld/ a/
Deborah-Perry-Piscione-Wins-Womens-Initiative-Woman-Owned-Business-of-the-Year.html
BeWelcome
BeWelcome member profile page
BeWelcome is a hospitality exchange service that is run by a
non-profit organisation. The site was founded in February of
2007
[1]
by volunteers from another hospitality exchange
website Hospitality Club.
[2]
As of July 2010, the organisation
has approximately 9,100 members from all over the world
who offer free accommodation and help during travels.
[3]
It is
the first such service to provide a truly multilingual
environment with multilingual profiles. Joining is free and the
software behind the site, the BW-rox platform, is free and
open-source software.
[4]
Notes
[1] History of BeVolunteer (http:// www.bewelcome. org/wiki/
History_of_BeVolunteer)
[2] (Lithuanian) Romuald Bokėj (2008). "Apsikeitimas svetingumu" (http:/ / www.zaliojilietuva.eu/ wp-content/uploads/ zl_archyvas/ 298.
pdf) (PDF). Žalioji Lietuva Nr. 6 (298) ISSN 1392-7167. . Retrieved 2007-10-10.
[3] BeWelcome statistic (http:// www. bewelcome. org/ statistics)
[4] Freshmeat: BeWelcome Rox (http:// freshmeat.net/ projects/ bewelcome-rox/)
External links
• Official BeWelcome website (http:// www. bewelcome. org/)
• BeWelcome (http:/ / freshmeat.net/ projects/ bewelcome-rox/) at Freshmeat
Big Fish Games
116
Big Fish Games
Big Fish Games, Inc.
Type Private
Industry Video game
Computer software
Founded Seattle (2002)
Headquarters Seattle, Washington, United States
Key people Paul Thelen, Chairman/CSO
Jeremy Lewis, President/CEO
Products Video games (Casual games)
Employees 400 (2009)
Website
bigfishgames.com
[1]
Big Fish Games is a provider of Internet media delivery software and game services based in Seattle, Washington.
The company was founded in 2002 by Paul Thelen, and currently employs more than 400 people. Most of Big Fish
Games' titles can be played for free in trial form, with the full version available for a fee.
Big Fish Games has several lines of business including distribution of downloadable casual games, ad supported free
online web browser games, game development studios, and most recently a social networking site for casual game
players to share opinions and information about games.
History
Big Fish Games was founded by ex-RealNetworks executive Paul Thelen in 2002. Thelen was the Group Product
Manager that launched the RealArcade games service for RealNetworks.
[2]
In 2009, the company announced the
opening of their new European headquarters in Cork, Ireland.
Big Fish Studios game development
In May 2002, the company was founded as a game development studio and experienced early success with titles like
Mahjong Towers, Top Ten Solitaire and Word Wizard. Big Fish Studios now releases 12 to 15 original titles per
year, developed using its own proprietary game engine that supports both DirectX and OpenGL.
[3]
. Big Fish Studios
also publishes titles from outside developers and controls online distribution of several hit franchises including Fish
Tycoon and Virtual Villagers.
Games developed by Big Fish Studios include:
• Mystery Case Files: 13th Skull (November 25, 2010)
Big Fish Games
117
• Drawn: Dark Flight (August 31, 2010)
• Life Quest (April 29, 2010)
• Mystery Case Files: Dire Grove (November 25, 2009)
• Hidden Expedition: Devil's Triangle (October 24, 2009)
• Drawn: The Painted Tower (September 5, 2009)
• Unwell Mel (February 27, 2009)
• Mystery Case Files: Return to Ravenhearst (November 27, 2008)
• Azada: Ancient Magic (August 29, 2008)
• Hidden Expedition: Amazon (June 20, 2008)
• Fairway Solitaire (February 1, 2008)
• Mystery in London (December 14, 2007)
• Mystery Case Files: Madame Fate (November 6, 2007)
• Azada (June 29, 2007)
• Hidden Expedition: Everest (June 1, 2007)
• Mystery Case Files: Ravenhearst (December 14, 2006)
• Atlantis Sky Patrol (August 25, 2006)
• Hidden Expedition: Titanic (July 21, 2006)
• Mystic Inn (April 12, 2006)
• Mystery Case Files: Prime Suspects (April 6, 2006)
• Mystery Case Files: Huntsville (November 14, 2005)
Digital distribution
Big Fish Games distributes casual downloadable games for over 500 developers. Big Fish Games has over 1,500,000
downloads per day on peak days.
[4]
The service offers downloadable casual games with a try-before-you-buy model
where consumers can play a selection of over 3000 games for free for 60 minutes, then have the option to purchase
that game to keep playing.
Online games
Big Fish Games used to distribute online web browser games that were free to play and advertising supported. There
were over 80 games to play. The games all included chat and players earned tokens that could be used to enter
lotteries to win cash prizes and free games. Some of the games (just over 20) that used to be free to play on that site
were on a sister site called Big Sea Games that was free to play with no advertising. It was announced that the sister
site would be closed on 1 September 2010 after just over a year. [5] Having disappointed many customers by closing
Big Sea Games, this firm has now announced the closure of its Facebook "replacement" - Treasure Quest. Big Fish
Games also operated the highly popular on-line game Faunasphere, accessible both from its own site http:/ / www.
faunasphere. com and through Facebook. BFG announced on 15th February 2011 that the game would be shutting
down on 15th March, due to high operating costs.
Big Fish Games
118
References
[1] http:/ / www. bigfishgames. com/
[2] Reese, Heather (2005-09-09). "Thelen Worked Through Illness to Launch Big Fish" (http:// seattle. bizjournals.com/ seattle/ stories/ 2005/
09/ 12/ focus4. html). Puget Sound Business Journal. . Retrieved 2009-10-25.
[3] "Chris Campbell, Brian Thompson, Peter Yiap interview" (http:/ / www.adventureclassicgaming. com/ index. php/ site/ interviews/ 537/ ).
Adventure Classic Gaming. 2010-01-23. . Retrieved 2010-02-18.
[4] "People and Big Fish Games Launch Exclusive Partnership" (http:/ / games. ign.com/ articles/ 100/ 1009221p1. html). IGN.com.
2009-07-30. . Retrieved 2009-10-25.
[5] http:// forums.bigseagames. com/ posts/ list/ 5675. page
External links
• Big Fish Games official website (http:/ / www.bigfishgames. com)
• Faunasphere official website (http:// www. faunasphere.com)
BIGADDA
119
BIGADDA
BIGADDA
Type Subsidiary
Founded 2007
Headquarters
Mumbai, India
Key people
Rajesh Sawhney, President
Owner Reliance Entertainment
Slogan Lets Catch Up
Website
BIGADDA.com
[1]
Type of site Social network service
Advertising Google, AdSense, Proprietary
Registration Required
Available in English
Launched August 2007
Current status Active
BIGADDA is a social networking website belonging to the internet and new media vertical
[2]
of Reliance
Entertainment, part of the Reliance Anil Dhirubhai Ambani Group. It claims to be the largest and the fastest growing
youth networking site in India
[3]
.
Though BIGADDA is not in the same league of popularity as its foreign counterparts like Facebook, it still claims
that top 20 cities account for 45% users from within India while 40% of the users come from Tier III cities like
Tuticorin, Bhilai, Amritsar, Guwahati, Surat, Nasik
[4]
.
Dataquest, a popular IT journal also featured BIGADDA along with sites like IndyaRocks & BharatStudent as one of
the top 25 web 2.0 start-ups in India
[5]
.
BIGADDA features
Communities
vaniar kula chatria
Photos
Online platform for users to upload and share unlimited photos for free with friends & family. However, it doesnot
offer paid services as Snapfish, Kodakshare, but has similar features like flicker.
Blogs
The vertical works on the wordpress 2.7 platform which is one of the most widely used multi-user blog sites. Apart
from the regular features available, users can make their posts searchable on the net and can spice up their blogs with
various widgets and graphic options available. Other blogs created can also be imported on BIGADDA. Celeb Blogs
feature has celebrities like Amitabh Bachchan, Harbhajan Singh, Arbaaz Khan and Akshay Kumar amongst other
celebrities.
BIGADDA
120
Music
Online platform for users to upload and share songs with friends and family. Users can also come and listen to a
varied range of songs including Hollywood, bollywood, rock, pop, metal and classical.in.com, ibibo, ilike
Applications
The BIGADDA application platform is OpenSocial v0.8 compliant. There are a few games from Zapak (a partner
site) and a couple of other applications currently online. There is no sandbox open to developers. However there is
an email id provided on their website for developers to submit applications.
References
[1] http:/ / www. bigadda. com/
[2] Reliance Big Entertainment Website. "Reliance BIG Entertainment" (http:/ /www. rbe.co.in/ ). . Retrieved 2008-06-12.
[3] BIGADDA.com. "About Us" (http:// www.bigadda. com/ frontpage/aboutus). . Retrieved 2008-06-12.
[4] "BIGADDA's userbase crosses three million mark" (http:// economictimes. indiatimes.com/ Infotech/
BigAddas_userbase_above_3_mn_mark/articleshow/ 3701081.cms). Economic Times. 2008-11-11. . Retrieved 2009-06-12.
[5] "Top Stories , Profiles" (http:/ / dqindia. ciol. com/ content/ top_stories/ 2009/ 109050803. asp). DataQuest. 2009-08-15. . Retrieved
2009-06-12.
External links
BiomedExperts
121
BiomedExperts
URL
www.biomedexperts.com
[1]
Type of site Social Network Service
Registration Free
Available language(s) English
Owner Collexis
Current status Active
BiomedExperts is a scientific social network that allows researchers to collaborate virtually, in order to increase
biomedical research. It involves more than 3,500 institutions in more than 190 countries.
[2]

[3]

[4]
References
[1] http:/ / www. biomedexperts. com/ Portal.aspx
[2] "BiomedExperts: Scientific Social Networking" (http:// www. biomedexperts. com/ ). BiomedExperts. . Retrieved 2009-12-30.
[3] Related work (http:// books. google. com. br/books?id=JddwH_b_QdAC& pg=PA290&dq=BiomedExperts& client=firefox-a&
cd=1#v=onepage&q=BiomedExperts& f=false). Database and Expert Systems Applications: 20th International Conference. . Retrieved
2009-12-30.
[4] The poer of social networks (http:// books. google. com. br/books?id=rEPGOOwdqjUC& pg=PT30&dq=BiomedExperts&
client=firefox-a&cd=2#v=onepage& q=BiomedExperts&f=false). 33 Million People in the Room. . Retrieved 2009-12-30.
External links
• BiomedExperts: Scientific Social Networking (http:// www.biomedexperts. com/ Portal.aspx)
BIRDZ
122
BIRDZ
BIRDZ.SK
Commercial? Yes
URL http:/ / www. birdz.sk/
Type of site Social network service
Target group teenagers, college students
Registration Open up to age of 30
Available language(s) Slovak, Czech
Owner Perex, a.s.
Created by Tomas Abaffy
BIRDZ or BIRDZ.SK is a social networking site for Slovak teenagers and students. Registration is free and open for
all users age between 11 and 29 years. Users create accounts, with their own Webpage, Blog, Photos, they can show
their talent, discuss everything what is in teenager's head in forum with other young people or meet students in the
same age, and make new friendships.
History
BIRDZ.SK was launched on 4 December 2000 as a student's ezine. After a huge relaunch BIRDZ became one of the
first community portals in Slovakia. The Portal was designed and developed by freelance web designer and college
student Tomas Abaffy, who is sole owner of the company. In February 2008 portal was bought by Perex, a.s.
publishing house, subsidiary of Northcliffe International.
Tomas Abaffy
Tomas Abaffy, autor of birdz.sk
Tomas Abaffy is a graphic designer and Web designer. He created
BIRDZ in 2000. In 2004 he co-founded (with Radoslav Augustin) the
media news server Mediálne.sk which was sold to a publishing
company in 2006. He is also known for his famous status message on
BIRDZ: "Since I eat less meat and more vegetables, I feel happier.
Maybe meat causes sadness. Maybe the suffering of the dying animal
goes to his flesh. :D".
User base
BIRDZ has now about 100000 registered teen users, mostly aged from
13 to 26 years old. It is the largest portal of this kind in Slovakia. Users upload thousands of photos, write almost
thousand blogs and send a large amount of internal messages every week.
BIRDZ
123
Competitors
Pokec.sk
[1]
is largest dating/chatting portal in Slovakia, according to AIM Monitor (Gemius)
[2]
Booom.sk
[3]
is a social network of clubbers, charges membership fee.
GigaCast.sk
[4]
is social networking utility of user which communicate and share their experiences between friends
and family.
External links
Birdz.sk
[5]
homepage
Birdz.sk history
[6]
article about history of the project (in slovak language)
PEREX a.s.
[7]
References
[1] http:/ / www. pokec. sk
[2] http:/ / online.aimmonitor.sk
[3] http:/ / www. booom. sk
[4] http:/ / www. gigacast. sk
[5] http:// www. birdz.sk
[6] http:/ / www. birdz.sk/ about/ historia/
[7] http:/ / www. perex.sk/
BlackPlanet
124
BlackPlanet
Blackplanet.com
Type Social networking company
Founded 1999
Headquarters 205 Hudson Street, 6th
Floor
New York, New York, USA
Owner(s) Community Connects Inc
Website
blackplanet.com
[1]
BlackPlanet was launched on September 1, 2001 by Omar Wasow, an internet analyst, who in 2001 was running
‘New York Online’ a pre-web community he started in 1993 from his living room in Brooklyn.
[2]
BlackPlanet was the brainchild of Wasow and Community Connect’s CEO Benjamin Sun. Launched in 1999 it was a
relative late comer to social media sites, with three already in existence targeted at African-Americans.
[2]
Company
The website is run by Community Connect of New York City. Community Connect also runs AsianAvenue.com and
MiGente.com
[2]
In April 2008, Community Connect was purchased by Radio One, a Lanham-based media begun by Cathy Hughes
for $38m.
[3]
Along with BlackPlanet.com, MiGente.com and AsianAvenue.com were also purchased. This move was taken by
Radio One to diversify beyond radio to reach black audiences.
[4]
BlackPlanets’s broader mission is to strengthen the Black community.
[2]
Website
BlackPlanet is an African-American community website, or Social Network Site (SNS), and started as a place for
matchmaking and job postings but also has forums for discussion on political and social issues.
[2]
The most popular forums were Relationships, Heritage & Identity, Current Events, Religion & Spirituality, and
Women.
[5]
Wasow says BlackPlanet’s home-grown software allows users to move between personal pages, to dating, chat and
message boards, focusing on connecting people, rather than feeding them content.
[2]
BlackPlanet
125
Statistics
In January 2007, the membership log on BlackPlanet’s home-page boasted 15.8 million registered users since its
inception in 1999.
[5]
A time of purchase the site had around 20million members and was the fourth most-visited U.S.
social networking site.
[6]
Target Audience
[7]
• Male 34.4%
• Female 65.6%
• Median Age: 32
• Attended/Grad College: 64.5%
• Composition Black: 88%
“BlackPlanet creates branded profile pages to integrate advertisers into the social community, enabling members to
engage as friends”; as well as personal profiles BlackPlanet also allows pages for brands, personalities, and
products.
[7]
In 2009 BlackPlanet introduced new features to the website, including a Facebook-style status update, and a news
bar that keeps users up to date with information shared on Interactive One and BlackPlanet. The chat function was
also updated in 2009; the current chat is powered by a company called Chat Blazer and is Flash based.
[8]
In early 2010 BlackPlanet launched a new homepage that included an Activity Feed allowing users to see updates
from everyone on BlackPlanet, either friends or by location.
[9]
Recreational Features
BlackPlanet has recently introduced two interactive games for users,
‘Farmandia’ and ‘Fishdom’.
BlackPlanet describes Farmandia thusly; ‘Farmandia puts you in the
farmer’s seat. Grow your produce, care for your animals and build your
barns. The more you play, the more points you’re rewarded so you can
keep your farm in business. Need a little help? Invite other BlackPlanet
members to lend a hand.’
[10]
BlackPlanet describes Fishdom thusly; ‘When you’re done spending
time on the farm, grab your virtual fishing rod and head to Fishdom
where you’re responsible for feeding your exotic collection of
underwater friends. You better earn your bucks because they get mighty hungry. You never know when you’ll need
to purchase more food, accessorize your underwater kingdom or give your fish some new friends.’
[10]
The similarities to Facebook’s ‘Farmville’ has not gone unnoticed by the BlackPlanet users, who point out the need
for improvement of the site’s infrastructure and principle features such as chat prior to the introduction of games.
[10]
BlackPlanet
126
Mobile applications
BlackPlanet also introduced mobile applications in 2009 for mobile phones. The application BlackPlanetMobile was
free when it was introduced but was not exclusive of mobile provider charges.
[8]
BlackPlanetMobile did not work on the iPhone, Gphone, Blackberry or Sidekick smart phones when introduced.
[8]
BlackPlanet Text Alerts are also available to alert users to updates and notifications. This is an opt-in service.
[8]
Social networks
It has been stated that online social networks have come to define the modern Internet experience.
[11]
BlackPlanet, as a precursor to Facebook and Myspace, has gone some way to influencing the internet as users
recognise it. Before today's popular networks allowed you to "like" posts, "poke" crushes, or "retweet" celebrities,
web-savvy African Americans were connecting on BlackPlanet.
[11]
Wasow himself has stated; The guys who started Myspace were quoted in Business Week magazine saying that they
looked at BlackPlanet as a model for Myspace and thought there was an opportunity to do a general market version
of what BlackPlanet was.
[11]
As of June 2007 BlackPlanet had 16.5 million members and 80 million page views Described as the largest online
media entity for African Americans and 'the grand daddy of social-networking sites'
[12]
, BlackPlanet enjoyed more
than 6 million unique visitors a month in April 2008. In 2007, BlackPlanet found itself to be the fourth most popular
social networking tool on the internet, but with the vast increase in Facebook, Twitter and MySpace usage,
BlackPlanet fails to gain recognition in the top 15 social networks according to eBizMBA, in March 2011, leading
critics to suggest that 'BlackPlanet has fallen to the wayside as other networks have taken the social network
mantle.'
[11]
List of social networking websites
BlackPlanet utilises other social networking tools such as Twitter and Facebook in order to reach new and potential
users. Its Twitter feed is updated on a near daily basis, commenting and highlighting points of interest to the black
community. Recent tweets include ‘83% of BP voters think non-Black rappers shouldn't use the #nword... what do
you think about that?’
[13]
and ‘Weave secrets revealed. Go from drab to fab in 5 minutes.’
[13]
The BlackPlanet
Twitter feed is also used to post announcements and updates regarding the BlackPlanet site itself. Wider political
issues are also mentioned including ‘What will you do #ifgovernmentshutsdown ?’
[13]
The BlackPlanet Facebook page is used to encourage discussion of issues both directly and indirectly applicable to
its community of African American users. The Facebook status update feature is used to ask questions to the page
followers, and is well responded to in general. Questions have included 'What do you think of the idea of Black
Marriage Day?’,
[14]
‘What do you think of people using the term "ghetto" when describing something that's not
desirable?’
[14]
And ‘Men, do you ever pamper yourself with a gentleman's facial, manicure or pedicure? Ladies, what
do you think of men who take care of their skin and nails?’
[14]
Both social networking tools are used to advertise the ‘Member of the Day’ feature, drawing attention to the
appearance of the chosen member. Accompanying a link to the member’s profile is a short comment such as ‘She's
beautiful, she's single, she's our member of the day. Check her out’
[13]
and ‘Still need proof that we have the prettiest
members on the planet? You're welcome.’
[13]
BlackPlanet
127
Ethics
Wasow says he occasionally gets questions about whether BlackPlanet is fostering racial separatism. 'Voluntarily
socializing with people who share your interests is what freedom is all about,' he says. 'Anybody can join any of the
sites. We found we were not segregating the web.'
[2]
However, niche community tools, such as BlackPlanet do host users who wish to promote separatism, such as gangs,
and this has not gone unnoticed. 'Gangs have had a presence on the internet since its inception. This became
noticeable during the 1990s when it became fashionable for gangs to use free webspace from internet service
providers to put up their own gang webpage'. Finding gangs on geocities, blackplanet, and especially Myspace, along
with other internet service providers (ISPs) provided the foundation of what today is known as gang internet
investigation a specialized area of expertise in gang investigation.
[14]
Gary Dauphin, an original employee of BlackPlanet believes ownership of the site, and of ethnic sites in general,
should lie within the ethnicity group. 'BlackPlanet, where I got my start on the Web was owned for most of its early
life by a largely Asian American group, and I would venture that that period was the site's finest hour. The
ownership wasn't African American, but it did understand the underlying call to service implied in running an ethnic
site, and moreover, they had high ambitions for their company as a Web community platform provider that raised the
bar for BP overall.
[15]
In the press
In 2007, BlackPlanet was featured in the press when the U.S. Department of Defence or the Pentagon banned it
amongst other sites in order to free up bandwidth, suggesting high usage levels. Banned sites were youtube.com,
pandora.com, photobucket.com, myspace.com, live365.com, hi5.com, metacafe.com, mtv.com, ifilm.com,
blackplanet.com, stupidvideos.com and filecabi.com
[16]
. The Defence network contains more than 15,000 local and
regional networks and more than five million computers in the grid.
BlackPlanet gained considerable publicity when (then) Senator Barack Obama began using the site on October 5,
2007 during his Presidential campaign bid. Within 10 days, he had gained nearly 200,000 friends. Over 2/3's of
BlackPlanet's online community stated their intention to vote in the 2008 election
[4]
in an online poll conducted by
the site itself. The media perceived this move into a niche social networking tool to be a 'smart move' by the Senator.
On 30.03.2011, President Obama had 450,579 friends on BlackPlanet. The page continues to be updated with regular
blog posts, but does not feature recent status updates.
BlackPlanet Rising
BlackPlanet Rising is a BlackPlanet users’ community project set up by
the website to encourage community support and services by its
members. As part of their mission they aim to motivate and involve
individuals to participate in civic engagement.
[17]
BlackPlanet Rising
hosts a blog which contains posts from BlackPlanet users. Featured
authors are highlighted along with their contributions to the site.
BlackPlanet
128
Donations
BlackPlanet Rising works with a charitable organization called DonorsChoose.org, which connects users to offer
donations of critical resources, such as books, supplies, computers, field trips and guest speakers to public schools.
The choice of donations and projects to support is available through BlackPlanet Rising and donorschoose.org.
“Double Your Impact” support programs involve BlackPlanet Rising matching user donations.
BlackPlanet Rising’s Giving page via DonorsChoose.org had reached $11,023 donated by 36 donors, reaching 5,190
students in April 2011.
[18]
Events
Past events organised by BlackPlanet Rising include Fundraisers for Earthquake and Tsunami relief projects,
volunteer drives for causes such as homelessness, and the launch of TelAfric
[19]
at the Houston Museum of African
American Culture, March 2011.
Volunteers
BlackPlanet Rising’s VolunteerMatch site matches user’s locations with volunteer opportunities in their area. They
quote Barack Obama’s election as President as a call for users to “bring a new energy and agenda to our country”.
[20]
Volunteer opportunities include educational programs, health programs, social rights programs and other
opportunities to support your community.
Riser of the Month
The BlackPlanet Rising community campaign has identified a ‘Riser of the Month’ since September 2010. These are
often political and social advocates, and community activists that support the African American community. The
website contains a feature article on this individual.
[21]
Risers of the Month include:
• Janks Morton – March 2011
• Kevin Powell – February 2011
• Oni Joseph – November 2010
• Ryan Mack – October 2010
• George L. Cook III – September 2010
References
[1] http:/ / www. blackplanet. com
[2] Corcoran, Cate R. (2004-04-01), "BlackPlanet's Universe" (http:// www.omarwasow.com/ Stanford_Magazine_04.pdf), Stanford
Magazine, , retrieved 2011-04-19
[3] "BlackPlanet" (http:// www.appappeal. com/ app/ blackplanet/ ), App Appeal, , retrieved 2011-04-19
[4] Jose Antonio Vargas (2007-10-16), "Obama Networkd on BlackPlanet.com" (http:/ / voices. washingtonpost. com/ 44/ 2007/ 10/
obama-networks-on-blackplanetc. html), Washington Post, , retrieved 2011-04-19
[5] Byrne, D. N. (2008), "Public Discourse, Community concerns and Civic Engagement: Exploring Black Social Networking Traditions on
BlackPlanet.com" (http:// onlinelibrary.wiley. com/ doi/ 10.1111/ j. 1083-6101. 2007.00398.x/ pdf), Journal of Computer-Mediated
Communication (13), , retrieved 2011-04-19
[6] Frommer, D. (2008-04-11), "BlackPlanet Parent Community connect Sells to Radio One for $38 million" (http:// www. businessinsider. com/
2008/ 4/ blackplanet-parent-community-connect-sells-to-radio-one-for-38-million#ixzz1I5PmhhDv), Business Insider, , retrieved 2011-04-19
[7] Interactive One, BlackPlanet (http:// interactiveone. com/ brand/blackplanet/ #more-148), , retrieved 2011-04-19
[8] BW 2.0 (2009-03-19), "BlackPlanet gets an upgrade, Introduces Status Updates" (http:// www.blackweb20.com/ 2009/ 03/ 19/
blackplanet-gets-an-upgrade/ ), Black Web 2.0, , retrieved 2011-04-19
[9] New BlackPlanet Homepage is Live! (http:// www.blackplanet. com/ your_page/blog/ view_posting. html?pid=582781&
profile_id=33157858&profile_name=MemberAdvocate&user_id=33157858& username=MemberAdvocate), 2010-12-01, , retrieved
2011-04-19
[10] 2 New Games Released on BlackPlanet (http:/ / www. blackplanet.com/ your_page/blog/ view_posting. html?pid=582781&
profile_id=33157858&profile_name=MemberAdvocate&user_id=33157858& username=MemberAdvocate), 2010-03-23, , retrieved
2011-04-19
BlackPlanet
129
[11] BlackPlanet’s founder talks MySpace, why he was sceptical of Twitter, and if Facebook may have peaked (http:/ / www.complex.com/ tech/
2011/03/ interview-blackplanet-founder-talks-myspace-twitter-facebook), 2011-03-23, , retrieved 2011-04-19
[12] "Radio One buys Social Networking Firm" (http:// www.washingtonpost. com/wp-dyn/ content/ article/2008/ 04/ 10/ AR2008041003786.
html), The Washington Post, 2008-04-11, , retrieved 2011-04-19
[13] BlackPlanet on Twitter (http:/ / twitter.com/ blackplanet), , retrieved 2011-04-19
[14] BlackPlanet (http:/ / www. facebook.com/ BlackPlanetOfficial), , retrieved 2011-04-19
[15] Prince, R. (2011-03-08), On the Internet, does anyone know whether you’re black or Latino (http:// www. poynter.org/ latest-news/
top-stories/120696/ on-the-internet-does-anyone-know-whether-youre-black-or-latino/), , retrieved 2011-04-19
[16] , http:/ / www. kwtw.com, retrieved 2011-04-19
[17] BlackPlanet Rising - Mission (http:/ / blackplanetrising. com/ mission/ ), , retrieved 2011-04-19
[18] BlackPlanet Rising, Donate (http:// blackplanetrising. com/ donate/ ),
[19] http:// www. telafrictv.com
[20] BlackPlanet Rising, BlackPlanet Rising VolunteerMatch (http:/ / bprising.volunteermatch.org/ ),
[21] BlackPlanet Rising, Risers of the Month (http:// blackplanetrising. com/ risers/ ),
External links
• BlackPlanet.com (http:/ / www. blackplanet. com)
• AsianAve.com (http:/ / www. AsianAve. com)
• MiGente.com (http:// www. MiGente. com)
• Radio-One.com (http:// www. Radio-One. com)
• InteractiveOne.com (http:// www. InteractiveOne.com)
Blauk
130
Blauk
Blauk
URL http:/ / blauk.com
Slogan I saw you there.. and I thought...
Commercial? Yes
Type of site Microblogging
Registration Required
Available language(s) English (Indian)
Content license Creative Commons licenses
Owner Blauk.com
Created by Samson Manickaraj
Launched
January 30, 2010
[1]
Alexa rank
551,188
[2]
Current status Active
Blauk.com is a microblogging website that lets users to express their thoughts to a stranger or acquaintance they see
everyday at public places.
[3]
Blauk.com ensures that the people being talked about can read these thoughts and
allows people to read what strangers think of them. This site was founded by a Chennai born entrepreneur, Samson
Manickaraj, who calls this the future of social networking.
[4]
History
Samson, who has a masters in Computer Science, from the University of Southern California, San Diego, was
fascinated with social networking , and wanted to contribute to it. He did not know how to, until an incident at a
pizza restaurant in San Diego. “One of the customers was exasperatingly loud, and diners four tables away turned to
see who was making all that noise. I thought to myself somebody should tell him the effect he was having on others,
and enable him to curtail this unpleasant social behaviour.”
[5]
He is also very clear that Blauk is quite different from popular social networking websites that help users only to be
in touch with their friends and associates. By using Blauk, the users can express their likes, dislikes or amusements
about each other. He says, “While actual social networking happens each time we step out of home into malls,
theaters or business offices where we see a number of people we like, popular social networking sites focus primarily
on helping people stay in touch with existing friends and associates. With Blauk.com, we have created a fusion
between reality and the virtual world where people who are strangers in real-life can express their views about each
other”. And he adds, “Vice-versa, the idea of reading feedback from strangers about our looks or hairstyle is
appealing for most of us and hence Blauk.com will be a very essential tool for the individual because it lets you read
what the world thinks of you. This interaction also provides social networking a more dynamic feel.”
[5]
Blauk
131
References
[1] "Are you being blauked?" (http:/ / www.thehindu. com/ life-and-style/nxg/ article444350. ece). The Hindu. . Retrieved October 26, 2010.
[2] "Alexa Page Ranking" (http:/ / www.alexa. com/ search?q=blauk. com& r=home_home&p=bigtop). Alexa. . Retrieved February 22, 2011.
[3] "About Blauk.com" (http:/ / blauk. com/ aboutus. php). Corporate Information. Blauk.com. . Retrieved October 21, 2010.
[4] "The Future of Social Networking" (http:// news. oneindia. in/ 2010/ 01/ 18/ new-microblogging-site-blauk-com-launched-in-india.html).
Interviewed by OneIndia News Portal. . Retrieved October 21, 2010.
[5] "The Story Behind Blauk" (http:// www. thehindu. com/ life-and-style/metroplus/ article91295.ece). The Hindu. . Retrieved October 22,
2010.
Blip (internet)
A blip is an onomatopoeic English noun used to refer a small dot registered on electronic equipment, such as radar
or oscilloscope screens, or an electronically generated single-pitch sound. Alternatively, it has now entered usage as
a short status update posted to any social networking website on the Internet.
History
The word blip was first used in 1880 by American writer Joel Chandler Harris in his Brer Rabbit stories to indicate a
physical blow or punch: “Brer Rabbit draw back wid his fis’, he did, en blip he tuck ‘er side er de head.” This
definition was adopted by several other American authors including Mark Twain and Dashiell Hammett. Twain
wrote in his Tom Sawyer Abroad: “We took him a blip in the back and knocked him off.” Hammett’s usage, in The
Maltese Falcon, expanded the definition to include murder: “You could have blipped them both.”
However, for reasons unknown, this older definition was discarded on the advent of modern radar systems in favor
of one which remains in use today: a point of light on a radar screen to locate a searched for object. The definition
received a further update when, in 2009, two companies independently began using the word in association with the
Internet. Kedoodle co-founder Sarah J. Crews coined the term as “any 140 character status update on a social
networking platform such as Facebook or Twitter.” In a similar vein, Google Wave uses the term to refer to a single
message posted in a thread.
References
Safire, William. The right word in the right place at the right time. Simon and Schuster, 2004. 24-25. Print.
Blippy
132
Blippy
Blippy
Industry Personal finance, Software
Founded December 2009
Headquarters Palo Alto, California
Key people Ashvin Kumar, Chris Estreich, and Philip J. Kaplan (Co founders)
Products Rich Internet application
Revenue N/A
Website http:/ / blippy. com
Blippy is a social media sharing site operated from Palo Alto, California by a company of the same name, for users
to post and follow each other's updates about their purchases of goods and services. It has been described as the
"Twitter of personal finance",
[1]
and is often compared with Twitter
[2]
because it is based on that company's open
sharing model. One purpose of the site is to facilitate discussion and comparison shopping among people who are
connected with each other online.
[3]
History
Blippy was founded by Ashvin Kumar, Chris Estreich, and Philip J. Kaplan. Blippy launched on $1.6 million of
financing from a number of prominent venture capital firms, including Charles River Ventures and Sequoia Capital,
and angel investors Evan Williams, Jason Calacanis and James Hong.
[3]

[4]
On April 23, 2010, social media guide Mashable revealed that Blippy had allowed Google to index detailed
transaction information, thus resulting in four users' full credit card numbers being exposed to the public.
[5]
A blog
post from the official Blippy blog claimed the incident was "a lot less bad than it looks"[6] and apologized for their
mistake of putting credit card information in a hidden div tag during the beta test period of the website.[7] This
extended information was indexed by Google and was viewable in Google cache.
[8]
References
[1] Rafe Needleman (2009-12-14). "Blippy launches the Twitter of personal finance" (http:// m.news. com/ 2166-12_3-10415308-250.html).
CNET. .
[2] Anthony Ha (2010-01-14). "Blippy, the Twitter for credit cards, gets funding from Twitter co-founder" (http:// deals. venturebeat.com/
2010/ 01/ 14/ blippy/ ). VentureBeat. .
[3] Mary Pilon (2010-01-14). "Are You Ready to Tweet Credit and Debit Card Purchases?" (http:// blogs.wsj. com/ digits/ 2010/ 01/ 14/
are-you-ready-to-tweet-credit-and-debit-card-purchases/). Wall Street Journal. .
[4] MG Siegler (2009-12-23). "Blippy Already Showing Off $1 Million Worth Of Your Credit Card Purchases" (http:// www. washingtonpost.
com/ wp-dyn/content/ article/ 2009/ 12/ 23/ AR2009122301803. html). TechCrunch. .
[5] Jennifer Van Grove (2010-04-23). "Blippy Users’ Credit Card Numbers Exposed in Google Search Results" (http:/ / mashable.com/ 2010/
04/ 23/ blippy-credit-card-numbers/). Mashable. .
[6] http:/ / www. cbsnews. com/ stories/ 2010/ 04/ 29/ opinion/ main6445904.shtml
[7] http:/ / blippy.posterous. com/ blippy-and-credit-card-numbers
[8] Philip Kaplan (2010-04-23). "Blippy And Credit Card Numbers" (http:// blippy.posterous. com/ blippy-and-credit-card-numbers). Official
Blippy Blog. .
Blippy
133
External links
• Blippy website (http:/ / www. blippy. com/ )
• Blippy iPhone, iPod Touch app (http:// www. blippedapp. com/ )
Blogster
Blogster
URL
www.blogster.com
[1]
Type of site Social network service
Registration Required
Available language(s) English
Owner Blogster Team
Launched November 24, 2005
Alexa rank 1. 53328
Current status active
Blogster is a blogging community that features specific-interest blogs. Blogster maintains an online community of
users who publish content, images, video and more. Blogster members can network and collaborate by creating a
blog, building a personalized profile, creating friend lists, commenting on articles and interacting in an online
community. Blogster is positioned on simplicity, and easy-to-use settings options. Compared to other blogging
services, Blogster differentiates itself as having spam-free blogs.
History
The purchase of the domain name "www.blogster.com" was first announced by a pair of entrepreneurs named Tony
Colan and Ed Harrison of Cleveland, Ohio, which was priced at US$100,000. It was considered as the top domain
name acquisition in 2005. Their programming team rewrote the entire software for the site before going live that
same year.
[2]
The site was then put up on sale in January 2007 through SitePoint before being purchased by a group
called "Blogster Team." At that time, the site already has over 30,000 members.
[3]
As of August 2009, the site has
over 50,000 users.
Blogster
134
Features
A unique characteristic on Blogster features a combination of blogging and social networking. Users create both
their profiles and their blogs. They can also add other users with the same interests as friends, chat with other users,
join groups, upload photos on a gallery, and even incorporate their blog RSS feed, Twitter and Flickr accounts.
[4]
Over time, Blogster has added several new features to its website like the Wall, a space on every user's profile page
that allows members to post messages for the user to see,
[5]
and Lifestream, which displays an aggregated
chronological view of the users' activities within the site.
[6]
Blogster Groups was introduced on March 30, 2009, which aims to allow members to create professional or social
groups. Members can network with same interests, share information, photos, and connections.
[7]
Meanwhile,
Blogster Photo System was introduced on June 26, 2009. Privacy settings can be set for individual photos, limiting
the groups of members that can see a photo. For example, the privacy of an photo can be set so that only the user's
friends can see the photo, while the privacy of another photo can be set so that all Blogster users can see it. Another
feature of the Photos applications is the ability to embed the photo to a blog post and tag the photo.
[8]
On October 29,
2009, Blogster groups were able to customize their blog with their own photos, design, and colors.
[9]
Blogster
launched its own Chat function on October 12, 2009, allowing users to chat their friends about different topics.
[10]
On November 10, 2009 Blogster launched a new footer to allow members to chat one to one easily.
[11]
On October 30, 2009, Blogster introduced a new mail system. The inbox allows members to exchange and archive
messages. Members may block contacts with whom they do not want to interact. Members may also send virtual
gifts to their friends.
Privacy and security
Blogster offers three privacy levels: public, members only and friends only. Public profiles can be seen by any user.
Members only can be seen only by all Blogster members. Friend profiles are seen only by their friends. Blogster also
allows a user to set their photos, wall, web feed, lifestream, inbox and comments to private.
Blogster developed a flagging system that allow users to easily report content that violate Blogster’s terms of use
(such as sites that contain Threats of Physical Harm or Underage Nudity). Flagged content are reviewed by
Blogster’s employees and shut down as appropriate. The flagging system was launched on November, 2008. A
"Report Inappropriate Content" link is also found at the bottom of every page.
External links
• Blogster Homepage
[12]
References
[1] http:/ / www. blogster. com/
[2] Philippines Hardware Zone (December 16, 2005). "Blogster.com is the Top Domain Name Acquisition in 2005" (http:// ph. hardwarezone.
com/ news/ view. php?cid=4&id=3352). . Retrieved August 14, 2005.
[3] Peter Cashmore (January 18, 2007). "Genius.com Funded, Blogster Sale, NYTimes Widgets, Tag Maps, Yahoo Answers, Social.com,
MeFeedia, AOL QVC, TutorLinker, Film.com, Skype Pro" (http:// mashable. com/ 2007/ 01/ 18/
geniuscom-funded-blogster-sale-nytimes-widgets-tag-maps-yahoo-answers-socialcom-mefeedia-aol-qvc-tutorlinker-filmcom/). . Retrieved
August 14, 2009.
[4] Blogster. "Blogster Q & A (Help Section)" (http:// www.blogster. com/ help). .
[5] Blogster (April 23, 2009). "Comment Wall Will Be Added to Your Blog Friday" (http:// www. blogster.com/ team/
comment-wall-will-be-added-to-your-blog-today). .
[6] Blogster (October 27, 2009). "Lifestream on Blogster" (http:// www.blogster.com/ team/ lifestream-on-blogster). .
[7] Blogster (March 27, 2009). "Groups and Customized Friends Going Live Soon!" (http:// www. blogster.com/ team/
groups-and-customized-friends-going-live-soon). .
[8] Blogster (June 26, 2009). "Photo System Live Now!" (http:// www.blogster. com/ team/ photo-system-live-now). .
Blogster
135
[9] Blogster (October 28, 2009). "Customize Theme for Groups" (http:// www.blogster.com/ team/ customize-theme-for-groups). .
[10] Blogster (October 12, 2009). "First phase of the new Blogster Live Chat is Up" (http:// www. blogster.com/ team/
first-phase-of-the-new-blogster-live-chat-is-up). .
[11] Blogster (November 11, 2009). "Blogster New Footer" (http:// www.blogster.com/ team/ blogster-new-footer). .
[12] http:// www. blogster. com
BlogTV
BlogTV
URL
blogTV.com
[1]
Slogan You're Featured!
Commercial? Yes
Type of site Video chat
Registration Optional
Available language(s) English
Russian
Hebrew
German
Owner blogTV.com Inc.
Tapuz People Ltd.
Created by Guy Eliav
Nir Ofir
Oren Levy
Launched 2006
Alexa rank
6,883
[2]
Current status Active
blogTV began in June 2004, in Israel, and was a pioneer in the webcasting industry. Its goals were to supply anyone
and everyone, with internet access, a way to express their talents & ideas to the world and to socially network with
people face to face. In 2006 blogTV expanded and opened its Canadian equivalent, blogTV.ca. After seeing great
success in Canada, blogTV.com was officially launched in June 2007 to America and the rest of the world. Users can
create live video shows, interact with their audiences or invite co-hosts to join their show over the internet or by
using WAP. The broadcaster can broadcast to its audience with a webcam. The platform also includes a chat system.
The site has a promotional partnership with ICQ which is an IM type platform.
BlogTV
136
Ongoing updates
In February 2008, blogTV launched the first live User-generated content for mobile phones. Handset owners can
watch live content that is being produced and broadcast on blogTV.com.
[3]
On April 16, 2008 blogTV launched a "new season" with updates to the viewing platform such as personalized user
pages. It also announced a series of new users including Christine Gambito, Michael Buckley, Phillip DeFranco,
Kevin Edwards, and Mike Mozart.
[4]
In July 2008, blogTV launched its Russian sister site.
[5]
Worldwide blogTV has a partnership with ICQ, ICQ also
established a promotional partnership with the blogTV Russian sister site. ICQ is an IM platform widely used in
Europe, Israel and in Russia. The sister site, has its on personal community manager much the same as worldwide
blogTV.
In December 2008, blogTV began its Video Ad Revenue Share Program. With certain criteria to apply, such as a
need of 10,000 views from all of your combined videos, $100 of ad revenue must be made to receive the product.
Only certain people may be able to be a part of this program but it could still produce 50% of the ad revenue
generated from live shows, videos and embedded shows.
In February 2009, blogTV gave introduction to a new type of account, Pro. This type of account allows users to
navigate beyond the usual free account features at the cost of $24.99 a year. This newly introduced account allows
users to host private shows, generate new emoticons, more recording space: up to 30 minutes per recording (500
minutes total), and much more. A recent feature has been added to gift your friends the pro status, the cost of the
account remains the same and you are given the choice to gift a pro account as yourself (sharing who is gifting the
account) or you can gift the pro account anonymously.
[6]
SUP On March 4, 2009 blogTV released the junior channel
type. This is for users aged between 13 and 15 years of age. The junior members can only broadcast to other junior
users (13-15 year olds), junior members can only view junior member's profiles, guests are not allowed to enter the
chat room, and no co-hosting or inviting a co-host is allowed. Other features for the junior members include no
private message options, there will be no way to change the age of a junior member to change their age into a regular
member account type. For the regular members they are also not given the right to change their age to a junior
member profile (to watch other junior members). blogTV Community Manager, Kara Hannah Tells the Site Users:
"Each of these features was put into place with the well being of the junior members at heart and absolutely not done
in order to remove privileges from our younger friends. We hope that this new junior channel will allow our junior
members to safely enjoy their time on the internet and will allow our older members to mingle with more people in
their own peer group."
[7]
On July 16, 2009 Karen Alloy aka Spricket24, a well known YouTube celebrity, went into labor and gave her fans
live updates during her delivery. It has been declared as blogTV's very first live birth. Incredibly, despite hospital
restrictions preventing a video feed, the live text chat had over 400 viewers. Lulu Augustine Alloy was born 22",
8 lbs, 12 oz at 11:22 p.m. CDT.
[8]
On September 16, 2009 blogTV launched their 1.0 version of their toolbar. On June 29, 2010 the site released its 2.0
version of the toolbar, with many more features, Currently the toolbar is only available for Internet Explorer, Mozilla
Firefox and the Firefox related browsers with the ability to use Firefox Add-ons Epic Browser and Wyzo.
[9]
BlogTV
137
References
[1] http:/ / www. blogTV.com
[2] Site Information from Alexa (http:// www.alexa. com/ siteinfo/ blogtv. com) Alexa Internet. Accessed April 22, 2010.
[3] "Video broadcasting service BlogTV goes mobile" (http:/ / www.webware.com/8301-1_109-9865946-2.htmlVideo). webware.com.
2008-02-06. . Retrieved 2008-04-14.
[4] "Spring 2008 on blogTV! A new season..." (http:// blog.blogtv.com/ 2008/ 04/new-shows-new-f.html). blogTV. 2008-04-16. . Retrieved
2008-05-05.
[5] blogTV Russia "Sister Site" (http:/ / ru. blogtv. com/ )
[6] blogTV Pro (http:// www. blogTV.com/proaccount. asp)
[7] Junior Member Accounts (http:// blog. blogtv. com/ 2009/ 03/ blogtv-junior-is-here.html)
[8] Chat Room Roster (http:/ / twitpic. com/ bd5x7)
[9] "The Official blogTV Toolbar." (http:// blog. blogtv. com/ 2009/ 09/ the-official-blogtv-toolbar.html)
External links
• blogTV homepage (http:// www. blogtv. com)
• Company blog (http:/ / blog. blogTV.com)
• Company twitter (http:/ / www. twitter.com/ blogTV)
• blogTV's Junior United Broadcasting Association (http:/ / www.blogtvjuniors. info)
Blue Kaffee
Blue Kaffee (pronounced /ˈbluːkæfi/, with stress on the "blue"), commonly referred to by the acronym BK and
contracted by some to Bluekaffee, is a web-based community for users founded and operated in Newfoundland and
Labrador, Canada. It provides standard features, including a web-based journal system, a messaging system, and a
set of web forums. It is unique in terms of geographic scope as well as size; according to the Alexa web statistics
service, Blue Kaffee is the most popular web site in the province of Newfoundland and Labrador as of April 2006
(but has claimed the rank of second and fifth for certain months during 2004 and 2005). The validity of this statistic
is disputed as the site ranked number one on the occasions that Blue Kaffee was ranked number two, La Senza [1], is
that of a lingerie store company based in Québec, Canada with store branches around the world. La Senza has since
been removed from this list.
Blue Kaffee has a community of approximately 20,000 members of which about half are frequently active. The web
forums contain roughly one million posts in 50,000 topics, the journal system is home to approximately 700,000
journal posts, and over 4.5 million comments have been left on journal entries, writings, gallery images, and news
posts. It has been featured prominently in local media, including the feature article [2] of the February 2, 2005 issue
of The Express.
The main audience of Blue Kaffee are users in the Newfoundland and Labrador geographic area, although users in
the United Kingdom, Australia, the United States, and other provinces of Canada and users as old as forty five years
of age can be found.
Organization and History
The site was created in October 2002 by Chad "Kaffee" Levesque as a local replacement to the popular DeadJournal
journal service. At the time, the site was hosted from Chad "Kaffee" Levesque's home PC using a residential ADSL
Internet connection. Over the first few months it had evolved from primarily a personal journal project of the creator
to the community-oriented web site it still is at the time of this writing. After a server crash caused the loss of all of
the data associated with the site in February 2003, Blue Kaffee 2.0 was launched, promising additional functionality,
increased security, and optimized code.
Blue Kaffee
138
The site was hosted for most of 2003 and the early months of 2004 by the Exodian Network [3], administrated by
StealthCat. During his administratorship, the task of programming new features and cleaning up existing code was
taken care of by the community at large. Programmers included Mike "vh1" Wyatt, Shane "kr4z" O'Connell, Steven
"Wilson" Wilson, Gerry "pandemic" Hall, and StealthCat himself. This period resulted in the implementation of
several critical features and a large expansion in terms of userbase.
In the fall of 2003, Blue Kaffee began to issue t-shirts and hoodies as a way of raising a nominal amount of income
and promoting the sites brand amongst local teens. The merchandise proved to be quite successful and spawned a
follow-up run in the summer of 2004.
Plans for a new, third version of Blue Kaffee emerged during this time period. The effort was initially spearheaded
by StealthCat before being passed off to Tracey "Raisin" Hickey and later to Aaron "stump" Rudkin before finally
being scrapped in favour of an incremental development process.
After a disagreement on the areas of finances and administration, Kaffee purchased a dedicated server on a 10 Mbit/s
line provided by Layered Technologies [4] to take care of the site. The sudden need for funding resulted in Blue
Kaffee fundraising events, including "movie nights" and concerts featuring local youth entertainment.
Starting in April 2004, Blue Kaffee launched a community web radio station called "Blue Kaffee Web Radio" run
primarily by administrator Steven "Wilson" Wilson. This service has been provided intermittently until January 2005
but was revived in March 2006.
In the summer of 2004, Aaron "stump" Rudkin rejoined the sites administrative team, expanding the feature base of
the website, rewriting existing programming code, and assuming administrative duties. The site is now programmed
by stump, Wilson, and Kaffee and is constantly optimized and expanded. Administrative affairs are taken care of by
a team of local youth, including the three programmers, Heather-Sara "Dagny" Labonté, Jason "Typh" Peddle, and a
wide team of moderators who work to enforce strict rules against harassment and inappropriate content.
As of 2005, Blue Kaffee was widely recognized across the province of Newfoundland and Labrador, was undergoing
exponential growth, and was financially independent without resorting to advertising or pay-for-access features.
As of March 5, 2006, the website was officially declared temporarily out of service. This resulted in a lack of funds
being raised. Most of the site's donations came from concerts specifically created for the site. The most recent one
saw the lowest number of guests, even lower amount of money and resulted in a loss of $250. Of the estimated $400,
only about $64 was raised. This in turn forced the administration to shut the website down until its former goal of
$650 was reached. Response to this action was high and immediate and the goal was exceeded the next day by 35%
before the site was restored.
The site was moved to another Layered Technologies server on a 100 Mbit/s line on March 11, 2006 as the expense
to do so had decreased from previous rates.
As of March 27, 2007, the site employed the use of Google Advertising to help pay for the cost of maintaining the
site, after private funds, and donations ran out.
As of June 8, 2007, the site went down without any notice to be transitioned to another server. The estimated wait
time was to be 24–48 hours. It was days later that an update was made stating that the transitioning process would
take longer due to the sheer size of the database. When the site was made available again a week later, on June 15,
2007, ownership of the site had been transferred from Chad "Kaffee" Levesque to three administrators, Heather-Sara
"Dagny" Labonté, Jason "Typh" Peddle and Aaron "stump" Rudkin.
Blue Kaffee
139
Features
The core functionality of Blue Kaffee has always been an online journal or "blog" system. The vast majority of users
are introduced to the site through this feature, which allows users to write about anything they see fit and customize
visibility and display options.
Blue Kaffee features an easy to manage "friends list", allowing users to identify and contact friends or acquaintances
and categorize them, not unlike similar features offered by LiveJournal, MySpace, or other online communities.
Blue Kaffee offers an online photo and art gallery service, similar to deviantART and plans to expand to host
user-submitted images in the future. Blue Kaffee also offers an online writings portfolio service, allowing users to
share poetry, short stories, and other writings.
Controversy
Concerned parents
As with any community appealing to young web users, Blue Kaffee has been criticized for allowing youth to share
what some say is excessive amounts of information to an unknown userbase. Site owners disagree, arguing that all
information shared is completely voluntary, that young users are warned before sharing information, and that parents
should engage in filtering should they desire to control the access their children have to the Internet. The site was
cited during Fall 2004 web safety sessions provided by the Royal Newfoundland Constabulary at local schools as
being a significant privacy threat, although no known instances of abuse or harassment have resulted in charges or
damage being done.
Content controls
During Winter 2005, Blue Kaffee came under fire by a St. John's high school, arguing that students were making use
of the journal service to post libelous remarks against teachers and school administration. Blue Kaffee administration
responded by warning users that they would be liable for any illegal remarks made on their journals, and urging
users to exercise discretion and to make use of available privacy features.
Productivity lost
Many local schools have prohibited access to Blue Kaffee via school computers because they claim that it, similar to
other online communities, instant messaging, and Solitaire have resulted in a significant drop in student and
employee productivity.
Mocha Café
Several derivatives of Blue Kaffee, vying for the same audience but started by members of Blue Kaffee, have
emerged since 2002. The most popular, Mocha Café started on Jun 16, 2004 boasts 111 active members (they delete
all inactive members) by the time it closed on May 20, 2005. Some users have traditionally preferred Mocha Café to
Blue Kaffee, given its lax moderation and content control policy. Ironically the only users that abused Mocha Café
were moderators of Blue Kaffee. Mocha Café locked up the site permanently on May 20, 2005, because the owner
lost interest. On August 10, 2005 the site was unlocked and no longer belongs www.themocha.com. However there
is no active members and little moderation mainly because not many people know about its new URL.
Blue Kaffee
140
Moderation
Some users and former users have alleged that site administration is inconsistent, heavy-handed, and focuses on
quality control rather than user freedom. Other users have complained about a perceived drop in site quality as the
community expands. Moderation and Administration replies indicate that while they are aware of these problems,
they believe it to be impossible to find any one solution to the issue.
There are three types of Moderators. They are Administrators, Moderators, and Forum-Specific Moderators.
Administrators are the head decision makers on Blue Kaffee, and are involved with banning of users when
necessary. Currently, the site is owned by three members of the administrative team.
Moderators: These individuals are charged with the safe operation of Blue Kaffee as a whole.
Forum-specific Moderators: These moderators have control over the operation and safe maintenance of an individual
section of the forums page.
External links
• Blue Kaffee
[5]
- web community based in Newfoundland and Labrador, Canada
References
[1] http:/ / www. lasenza. com
[2] http:// www. bluekaffee.com/ topicview. php?topic=22243
[3] http:// www. exodian. net
[4] http:/ / www. layeredtech. com
[5] http:/ / www. bluekaffee.com
BlueMelon
141
BlueMelon
BlueMelon
URL
BlueMelon.com
[1]
Type of site photo sharing
Registration Not required for viewing
Available language(s) English
Launched October 2008
Current status Active
BlueMelon is a photo sharing web service, providing for digital storage of images. It is a Web 2.0 application
running mostly on Ajax, and incorporating drag & drop functionality. It came out of Beta on April 2009, after having
launched on October 2008.
[2]

[3]
Features
Along with features common to other image sharing sites, BlueMelon also provides for slideshows with a fullscreen
mode
[4]
Prints may be ordered from stored images.
[5]
The originals of the images are stored on Amazon S3. "Power"
accounts, beyond the professional account, feature customization for advanced users with CSS and HTML
proficiency, and the use of a custom domain, visitor password protected uploads, and the ability to use links in
descriptions
[6]
It is a "family-safe" web application, where the content is reviewed and inappropriate content is
periodically removed.
[7]
It offers an application interface allowing other developers to write their own applications
using the BlueMelon infrastrucutre
[8]
References
[1] http:/ / www. bluemelon. com/
[2] "New Photo Sharing Service BlueMelon.com Out of Beta and Ready for Public Use" (http:/ / www.prweb. com/ releases/ 2009/ 04/
prweb2316284. htm). PRWeb. 2009-04-15. . Retrieved 2009-04-15.
[3] www.appsheriff.com (http:// www. appsheriff.com/ web-apps/ photo/ bluemelon-another-photo-sharing-alternative-for-flickr/)
[4] www.appappeal.com (http:/ / www. appappeal.com/ app/ bluemelon)
[5] www.killerstartups.com (http:// www.killerstartups. com/ Video-Music-Photo/ bluemelon-com-an-alternative-for-sharing-photos)
[6] www.brighthub.com (http:// www.brighthub.com/ multimedia/ photography/reviews/ 84101.aspx)
[7] www.bluemelon.com BlueMelon Terms of Use (http:// help.bluemelon.com/ about-us/ terms-of-use)
[8] www.bluemelon.com BlueMelon Tour (http:/ / help. bluemelon.com/ home/ tour)
External links
• BlueMelon website (http:/ / www. bluemelon.com/ )
• API information for developers, at BlueMelon website (http:// help. bluemelon. com/ developers/ api)
Bongotones.com
142
Bongotones.com
Bongotones.com
Type Private
Industry Mobile Social Network
Founded Detroit, Michigan, United States (2007)
Headquarters Detroit, Michigan, U.S.
Area served North America, South America, Europe, Africa, Asia, Australia, Antarctica
Products Mobile content
Website
www.bongotones.com
[1]
Bongotones.com is a Detroit based, global mobile entertainment company that allows mobile phone users to gain
access to mobile content through custom online applications. The company was founded in September 2007 as the
brainchild of three diverse friends from Detroit and Toronto, with even more diverse tastes in music.
Features
Bongotones.com allows users a forum to upload, customize and create free mobile multimedia. These applications
allow users to upload their own personal music and create their free ringtones in whatever fashion they desire. Also,
there is an extensive user-generated content database of ringtones that users can automatically send to their mobile
phones. Furthermore, Bongotones.com has created a mobile social network dynamic that establishes a community of
users from over 150 countries that have the same interests. The company saves the users both time and money when
it comes to creating multimedia for their phones, as well as allowing them to enjoy their visit through interaction
with others. Moreover, Bongotones.com has established a highly-anticipated artist sign up page, allowing musicians
and bands the opportunity to convert their original music into ringtones in minutes, making them instantly available
to fans. Bongotones.com has been featured in The Oakland Press
[2]
, WWJ (AM)
[3]
, AnnArbor.com
[4]
,
DetroitStartups.com
[5]
as well as MyCityBuzz.com
[6]
.
Currently, Bongotones.com allows access to free ringtones, but is in the process of launching applications that will
allow users to customize and create their own free mobile wallpapers, games and videos. Similar to other social
networking services, the website builds a following through user registration.
Bongotones.com
143
References
[1] http:/ / www. bongotones. com/
[2] http:// www. theoaklandpress. com
[3] http:// www. wwj. com
[4] http:/ / www. annarbor.com
[5] http:/ / www. detroitstartups. com
[6] http:/ / www. mycitybuzz. com
Sources
• Business Spotlight: Site offers free ringtones (http:// www.theoaklandpress. com/ articles/ 2009/ 08/ 15/
business/ doc4a86a3e5db9c2477788280. txt)
• Interview with Nareg Sagherian of BongoTones.com (http:// www.detroitstartups. com/ 2009/ 07/ 16/
interview-with-nareg-sagherian-of-bongotonescom/)
• Michigan Startup Aims To Help Bands Sell Ringtones (http:/ / www.wwj. com/
Michigan-Startup-Aims-To-Help-Bands-Sell-Ringtones/4899804)
• bongotones.com (http:/ / michigantoday. umich.edu/ alum-sites. php)
• Interview w/ Bongotones.com Co-Founder Nareg Sagherian (http:// www.mycitybuzz. com/ content/ view/
1403/ 74/ )
• Bongotones.com Website (http:/ / www. bongotones.com/ aboutus)
• Ann Arbor startup BongoTones pursues new mobile content platform (http:// www.annarbor.com/
business-review/ ann-arbor-startup-pursues-new-mobile-content-platform/)
External links
• Bongotones.com Official Website (http:/ / www. bongotones. com)
• http:// www. ringtonesmash. com/ reviews/ bongotones/
Boobquake
144
Boobquake
Jennifer McCreight participating in the
Boobquake "experiment".
Boobquake, which took place on April 26, 2010, was devised by
Jennifer McCreight
[1]
, then a senior in the Purdue University College
of Science, in response to news reports that Hojatoleslam Kazem
Seddiqi had blamed women who dress immodestly for causing
earthquakes. On April 19, it was reported that Seddiqi advised his
listeners that "Many women who do not dress modestly lead young
men astray, corrupt their chastity and spread adultery in society, which
increases earthquakes" and Iranians should "adapt their lives to Islam's
moral codes" to avoid being "buried under the rubble".
[2]
One year prior to this, McCreight had begun keeping a blog in which
she describes herself as an atheist and a feminist.
[3]

[4]
On April 19,
McCreight encouraged her blog's readers to help her poke fun at
Seddiqi by dressing "in your immodest clothing to represent
Boobquake", an invitation then extended to the world via Facebook.
[5]
She asked for participants to avoid "hateful or anti-Muslim or
anti-Iranian messages"
[6]
and described Boobquake as a scientific
experiment: "With the power of our scandalous bodies combined, we
should surely produce an earthquake. If not, I'm sure Sedighi can come
up with a rational explanation for why the ground didn't rumble."
[7]
McCreight's idea was popularized by prominent blogs and soon caught the attention of the international media.
Following repeated inquiries from the BBC and other news agencies, McCreight planned two meetings for
participants: one in West Lafayette, Indiana, and one in Washington, D.C.
[8]
In the week leading up to Boobquake, McCreight received several emails from "thankful skeptics, feminists, and
Iranians".
[8]
The event also drew criticism from people seeing it as objectifying women.
[9]
Soon, what originated as
"a humorous exercise in scientific and skeptical thinking"
[10]
had begun to ignite serious debate regarding the
organization of the feminist community.
Event
An estimated total of 200,000 people participated in Boobquake on April 26, 2010.
[3]

[11]

[12]
The so-called
"epicenter" of Boobquake was a light-hearted two-hour gathering at 1:00 pm at the Purdue Bell Tower in West
Lafayette, Indiana. Participants' attire included push-up bras, unbuttoned shirts, short dresses, as well as other "racy
costumes" and "risqué clothing". They also held signs with slogans such as "Cleavage for Science", "Amnesty", and
"God hates Boobs". Purdue's student newspaper reported that the female participants were outnumbered by male
spectators.
[13]
Washington, D.C.'s Dupont Circle was the site of another gathering at noon. The Washington gathering was attended
by a dozen
[14]
women and drew the attention of BBC Persia.
[15]
Other notable gatherings were reported in New York City
[16]
and Vancouver.
[3]
In Vancouver, it was reported that
most attendees at the event were hundreds of men using camera phones to take pictures, especially of a small number
of women who were topless.
[17]
Some people also supported the event by purchasing official "Boobquake 2010" t-shirts through Zazzle.com. The
proceeds from the shirts went to the Red Cross, to benefit earthquake recovery, and to the James Randi Educational
Foundation, to support critical thinking.
[18]
Boobquake
145
Evaluation
That morning, at 10:59 am (2:59 am GMT or 10:59 pm on April 25, Indiana time), a 6.5-magnitude earthquake
struck 195 miles off the coast of Taitung, Taiwan, at a depth of 6.2 miles. Upon hearing of this, McCreight said that
it alone was not statistically significant, but that she would continue to monitor seismic activity for the next 24
hours.
[11]
Other participants mentioned that the earthquake in Taiwan occurred early in the morning, prior to the
official start of the experiment.
[19]
After April 26 had ended in all time zones, McCreight began to conduct rigorous statistical analysis. McCreight
pointed out that dozens of earthquakes occur daily, and that the goal of her analysis was not to see if all seismic
activity would cease, but to determine whether the number or severity of earthquakes increased during the
experiment. By compiling data from the USGS website, McCreight determined a 95% confidence interval of zero to
148 daily earthquakes. During the course of the Boobquake event, only 47 earthquakes were reported. She also
calculated that an earthquake of the magnitude of that in Taiwan had a 37% chance of occurring on that day.
McCreight also said that the mean magnitude of seismic activity during the "Boobquake" event was actually slightly
below average. As a result of this analysis, McCreight concluded that the immodest clothing worn during Boobquake
had no significant effect on earthquake frequency or magnitude. Although McCreight admitted that there were some
flaws with the experimental procedure, and that she doubted it would have any impact on Seddiqi's opinions, she
believed that the event fulfilled its original intentions of being "a humorous exercise in scientific and skeptical
thinking".
[10]
Response
Civil rights in Iran
The event drew a favorable response from several notable Iranian political activists, including Mina Ahadi of the
International Committee Against Executions and Stoning, Maryam Namazie of Iran Solidarity, and Samira
Mohyeddin of Iranian.com. These activists felt that Boobquake was a significant act in the defense of women's rights
and human dignity. They said that many Iranian citizens supported Boobquake in its opposition to Sedighi's views,
which they believe to be representative of the Iranian government of the past three decades.
[20]

[21]

[22]
Kazem Sedighi defended his statements in a new sermon on May 14, 2010. When asked why there are not more
natural disasters in western nations that do not follow his moral codes, Sedighi answered that God occasionally
allows people to continue sinning "so that they (eventually) go to the bottom of Hell." It was not reported whether or
not Sedighi specifically mentioned Boobquake during this sermon.
[23]
Objectification of women
Brainquake
A response to Boobquake was launched by Negar Mottahedeh and Golbarg Bashi, who created a counter-movement
known as "Brainquake".
[24]
Mottahedeh, an Associate Professor of critical theory, cinema and women's studies at
Duke University, and Bashi, an Iranian studies professor at Rutgers, supported Boobquake's goals of drawing
attention to questions about gender and rights, but were skeptical of its methods.
Mottahedeh worried that some participants may not "understand that this is about Iran", a nation in which "women
and men are dying for the right to be free, dying for the right to have civil liberties." Mottahedeh also believed that
Boobquake was "playing right into the hands of venues such as Playboy, which I don’t think was at all Jen’s
intention."
[12]
Planned for the same day as Boobquake, Brainquake encouraged women to demonstrate their
"abilities to push for change" by showing off their résumés, CVs, honors, prizes, and accomplishments. In this way,
they hoped to "honor the accomplishments of Iranian women by showing off our abilities, our creativity, our
ingenuity, and our smarts on our blogs, on Wikipedia, on Twitter, on YouTube, on Flickr and all over Facebook."
[25]
Boobquake
146
Other notable responses
Russell Blackford, of the Institute for Ethics and Emerging Technologies, fully supported the idea of Boobquake,
saying, "there is nothing wrong with the beauty of the human body, male or female, nothing wrong with enjoying it,
and nothing wrong with displaying it to the world." Blackford encouraged participants to "Strut your stuff, and don’t
let anyone make you feel ashamed about so-called 'immodesty'. Feel free to scorn the moralism of Islamic clerics
and anyone else who tries to put you down."
[26]
In response to feminists' disagreements over Boobquake and Brainquake, some asked, "Why not both?". Melody
Moezzi, for example, writing for the blog of Ms., saw no reason for there to be any conflict between the two events.
Moezzi believed that there should be no problem with having multiple means of discrediting "the leaders of the
so-called Islamic Republic of Iran", and suggested that women participate in both events.
[27]
References
[1] http:/ / www. blaghag. com/
[2] "Iran: Fashion That Moves the Earth" (http:// www. nytimes. com/ 2010/ 04/ 20/ world/middleeast/ 20briefs-Iran.html). The New York
Times. Associated Press. 19 April 2010. .
[3] Black, Debra (26 April 2010). "Women strut their stuff for Boobquake" (http:/ / www.thestar. com/ living/ article/
800820--women-strut-their-stuff-for-boobquake). Toronto Star. .
[4] McCreight, Jennifer. "Blag Hag: About" (http:// www. blaghag.com/ p/ about.html). . Retrieved 14 June 2010.
[5] Boobquake Facebook Event (http:/ /www.facebook. com/ event.php?eid=116336578385346)
[6] The Epicenter: Boobquake West Lafayette Facebook event (http:// www.facebook.com/ event.php?eid=121208454555883)
[7] Boobquake on Facebook (http:// www. facebook.com/ pages/ Boobquake/ 115608248460905?v=info)
[8] McCreight, Jennifer (27 April 2010). "How I Started a Boobquake" (http:/ / www.thedailybeast.com/ blogs-and-stories/ 2010-04-27/
how-i-started-a-boobquake/). The Daily Beast. . Retrieved 30 April 2010.
[9] Smith, Sara (26 April 2010). "'Boobquake' pokes fun at cleric's idea" (http:// archive.purdueexponent.org/?module=article&
story_id=21229). Purdue Exponent. . Retrieved 26 April 2010.
[10] McCreight, Jennifer (27 April 2010). "And the Boobquake results are in!" (http:// www. blaghag.com/ 2010/ 04/
and-boobquake-results-are-in.html). Blag Hag. .
[11] "Did 'Boobquake' Facebook group spark Taiwan tremor? New 'evidence' for cleric who claimed baring of cleavage causes earthquakes"
(http:// www. dailymail. co. uk/ news/ worldnews/ article-1268991/
Did-Boobquake-Facebook-group-spark-Taiwan-earthquake-Iranian-clerics-warning-cleavage-causes-tremors.html). The Daily Mail. 26 April
2010. . Retrieved 26 April 2010.
[12] Brownrigg, Kirsten (27 April 2010). "Coup de Ta-Tas: Cleric’s comment ignites skin-bearing backlash" (http:// www.heralddeparis.com/
coup-de-ta-tas-cleric s-comment-ignites-skin-bearing-backlash/85379). Herald de Paris. . Retrieved 28 April 2010.
[13] Smith, Sara (27 April 2010). "‘Boobquake’ draws men, scantily clad women" (http:// archive.purdueexponent.org/ ?module=article&
story_id=21269). Purdue Exponent. . Retrieved 29 April 2010.
[14] Schwab, Nikki; Palmeri, Tara (26 April 2010). "'Boobquake' shakes up Dupont Circle" (http:// www.washingtonexaminer. com/ politics/
blogs/yeas-and-nays/ Free-show_-_Boobquake_-shakes-up-Dupont-Circle-92128664.html). Washington Examiner. .
[15] BBC Persia (27 April 2010). "BoobQuake" (http:/ / www.youtube. com/ watch?v=0SGhi46hWuk) (Washington coverage begins at 2:34). .
[16] Lucas, Scott (25 April 2010). "Iran Special: Tehran, Defender of Women’s Rights (P.S. Don’t Mention Boobquake)" (http://
enduringamerica.com/ 2010/ 04/ 25/ iran-special-tehran-defender-of-womens-rights-p-s-dont-mention-boobquake/). Enduring America. .
[17] Fortey, Laura (27 April 2010). "Boobquake rally morphs into 'sick gong show': Supporter" (http:// www. metronews.ca/ ottawa/ canada/
article/512595--boobquake-rally-morphs-into-sick-gong-show-supporter). Metro. .
[18] "'Boobquake' to help real quake recovery" (http:// www. independent. co.uk/ life-style/health-and-families/
boobquake-to-help-real-quake-recovery-1955039. html). The Independent. 26 April 2010. . Retrieved 5 May 2010.
[19] Weiner, Juli (26 April 2010). "Philosophically Poorly Timed Earthquake Coincides with “Boobquake”" (http:// www.vanityfair.com/
online/ daily/ 2010/ 04/ philosophically-poorly-timed-earthquake-coincides-with-boobquake.html). Vanity Fair. . Retrieved 26 April 2010.
[20] McCreight, Jennifer (1 May 2010). "The Iranian and Muslim response to Boobquake" (http:// www.blaghag. com/ 2010/ 05/
iranian-and-muslim-response-to. html). Blag Hag. . Retrieved 5 May 2010.
[21] Ahadi, Mina; Alipour, Mahin; Daneshfar, Shahla; Namazie, Maryam (29 April 2010). "'Boobquake' was an important act of human
solidarity" (http:// maryamnamazie.blogspot. com/ 2010/ 04/ boobquake-is-important-act-of-human.html). . Retrieved 5 May 2010.
[22] Mohyeddin, Samira (28 April 2010). "Fault-Lines and Hem-Lines: Censorship and the Boobquake vs. Brainquake Debate" (http:/ / www.
iranian.com/ main/2010/ apr/ fault-lines-and-hem-lines). Iranian.com. . Retrieved 5 May 2010.
[23] "In Wake of 'Boobquake,' Iranian Cleric Defends Earthquake-Promiscuity Link" (http:// www.foxnews. com/ scitech/ 2010/ 05/ 14/
boobquake-cleric-defends-earthquake-promiscuity-link/ ). FOXNews.com. Associated Press. 14 May 2010. . Retrieved 16 August 2010.
[24] Brainquake Fan page (http:// www.facebook. com/ pages/ Brainquake/ 105776612799675)
Boobquake
147
[25] Meraji, Shereen (26 April 2010). "An Internet Coup D'Ta-tas" (http:// www.npr.org/ blogs/ alltechconsidered/ 2010/ 04/ 26/ 126282170/
start-typing-). All Tech Considered. National Public Radio. . Retrieved 28 April 2010.
[26] Blackford, Russell (26 April 2010). "In Support of Boobquake" (http:// ieet.org/ index.php/ IEET/more/ blackford20100426/). Institute
for Ethics and Emerging Technologies. . Retrieved 28 April 2010.
[27] Moezzi, Melody (26 April 2010). "Boobquake and Brainquake: Why Not Both?" (http:// msmagazine.com/ blog/ blog/ 2010/ 04/ 26/
boobquake-and-brainquake-why-not-both/). Ms Magazine Blog. . Retrieved 30 April 2010.
Bookarmy
BookArmy was a social networking website and book recommendation tool for readers, owned by HarperCollins.
BookArmy was launched in February 2009, and closed in December 2010.
After being in private beta for some months the site went live in February 2009, though remained in its beta phase.
[1]
BookArmy was owned by HarperCollins UK and Fleming Media.
[2]
BookArmy carried every English language book
with an ISBN, and featured pages for around six million books and authors. Site users could discuss and review
titles, record their own personal book collection and create reading lists.
[3]
All data was collected from Nielson.
[4]
On 25 March 2009, BookArmy launched its video channel.
[5]
BookArmy closed on 21 December 2010 citing "strong
competition from similar sites and fewer advertising opportunities".
[6]
References
[1] David Kaplan (13 November 2008). "HarperCollins Book Recommendation Site ‘Book Army’ Won’t Launch This Year After All" (http://
paidcontent.co.uk/ article/419-harpercollins-aims-for-09-launch-for-books-recommendation-site/). Paid Content UK. . Retrieved 6 January
2011.
[2] Graeme Neill (3 March 2009). "HarperCollins deploys BookArmy" (http:// www. thebookseller.com/ news/
78767-harpercollins-deploys-bookarmy.html). TheBookSeller.com. . Retrieved 6 January 2011.
[3] Graham Charlton (16 December 2008). "Site review: BookArmy beta" (http:// econsultancy. com/ us/ blog/
3067-site-review-bookarmy-beta). Econsultancy. . Retrieved 6 January 2011.
[4] Luan Goldie (18 September 2008). "HarperCollins opens book forum" (http:// www. nma.co.uk/ news/ -harpercollins-opens-book-forum/
39613. article). New Media Age. . Retrieved 6 January 2011.
[5] "BookArmy goes video" (http:// www. thebookseller. com/ news/ 81793-bookarmy-goes-video.html). TheBookSeller.com. 1 April 2009. .
Retrieved 6 January 2011.
[6] Graeme Neill (10 December 2010). "HarperCollins stands down BookArmy" (http:/ / www. thebookseller.com/ news/
137922-harpercollins-stands-down-bookarmy.html). TheBookSeller.com. . Retrieved 6 January 2011.
External links
• BookArmy (http:// www. bookarmy. com/ )
Boomdizzle
148
Boomdizzle
Boomdizzle
Industry Social Networking/Record Label
Founded 2008
Headquarters Palo Alto, California, USA
Website
www.boomdizzle.com
[1]
Boomdizzle is a record label and social networking and music website founded by rapper LL Cool J in 2008.
[2]
Since its launch in September 2008, the website accepts music uploads from aspiring artists, primarily from the hip
hop genre, and the site's users rate songs through contests, voting, and other community events. Boomdizzle provides
the production, distribution, and promotional services traditionally offered by major entertainment labels.
[3]
Contests
Detroit R&B singer Luther "Squeak" Jackson defeated 40,000 other entrants to win Boomdizzle's first "Hip Hop
Superstar Competition" in May 2008. He was signed to a recording contract and performed live on stage with LL
Cool J at the Heritage Fest 2009 in Birmingham, Alabama, and at Universal Studios in Orlando, Florida.
[2]

[4]

[5]
Most recently, Boomdizzle hosted a Michael Jackson Tribute Contest, in which Jonathan Levant was chosen as the
winner.
[6]
References
[1] http:/ / www. boomdizzle. com/
[2] http:/ / www. boomdizzle. com/ squeakwins_pr
[3] http:// www. boomdizzle. com/ bdlaunch_pr
[4] http:// www. boomdizzle. com/ track/ ll-cool-j-and-squeak-live
[5] Masuda, Nick. "LL Cool J sizzles at Universal Orlando" (http:// www.orlandosentinel.com/ entertainment/
orl-ll-cool-j-concert-review-062009,0,2541160.story), Orlando Sentinel, 20 June 2009.
[6] http:// blog.boomdizzle. com/ 2009/ 12/ 07/ winner-of-the-boomdizzle-michael-jackson-tribute-contest/
External links
• Official website (http:// www. boomdizzle.com/ )
Boomj.com
149
Boomj.com
Boomj is a social networking site targeted at those born between 1946 and 1965, called 'Baby Boomers'.
[1]

[2]

[3]
References
[1] http:/ / www. techcrunch. com/ 2007/ 07/22/ boomjcom-social-networking-for-baby-boomers/
[2] http:/ / www. msnbc. msn. com/ id/ 23917896/
[3] http:/ / www. nytimes. com/ 2008/ 02/ 10/business/ 10digi. html?_r=2&partner=rssnyt&emc=rss&
oref=slogin%20%20New%20York%20Times:%20Do%20Boomers%20Want%20a%20Web%20Home%20of%20Their%20Own?
External links
• Official Website (http:// www. boomj. com)
Bragster
150
Bragster
Bragster
Type Subsidiary
Founded July 2006
Headquarters London, England
Area served Worldwide
Owner Wannabet Ltd (2006-2010)
Guinness World Records (2010)
Slogan Victory is Sweet
Website
www.bragster.com
[1]
Type of site Video hosting service and social network service
Registration Optional
(required to upload and comment on videos)
Current status Closed
Bragster was a global social networking and video sharing website on which users dare each other to perform stunts
and tasks. The website name stems from the 'Bragging Rights' which are earned on the site. The company is based in
London, England. The majority of the content is user generated, although some branded videos from companies such
as Tango, Adidas and Magic: The Gathering have been broadcasted on the site. The site is designed to be a more
niche alternative to other social networking websites.
[2]
In February 2010 Bragster was acquired by Guinness World
Records.
[3]
Company history
Bragster was founded in 2006 as Gottabet.com by Wim Vernaeve, a former investment banker
[4]
and Bertrand
Bodson, who previously launched a DVD rental service for amazon.com.
[5]
The site was started as a way to bring
gambling and social networking together, but over time the gambling and betting aspect was dropped in favour of
bragging and dares. The logo was changed to a blue gorilla to reflect this new "edgier" direction.
[6]
Originally, the site was geared more towards social networking with features such as blogs, but these were removed
as part of the re-branding, with the focus shifted purely to daring and bragging. The change was made in order for
advertisers to integrate their content into the main body of the site, via sponsored dares and challenges.
[7]
In February
2008, Bragster received a $3.5 million Series A investment from Intel Capital and private investor David Frankle.
[8]
In February 2010, Bragster was acquired by Guinness World Records in an effort to expand GWR's digital
presence.
[9]
Initially the two brands will be kept separate, with plans to integrate Bragster into the GWR website in
the second half of 2010.
[10]
On the 31st August 2010, Bragster was taken offline due to a drop in site traffic.
Bragster
151
Branded campaigns
In March 2009, Bragster formed a long term partnership with Britvic to promote their fizzy orange soft drink Tango.
The campaign was launched by Bragster daring Tango bosses to print 2.5 million Tango cans upside down, with the
Bragster logo on the top. A mock-up image of the new can was released on the website on April Fools' Day, before
2.5 million the cans went into production a few weeks later.
[11]
To further promote the launch of the upside down
cans, Bragster and Tango orchestrated a publicity stunt wherein a number of models in orange bikinis stood on their
heads in various places around London, including St Paul's, the Tate Modern and on the tube.
[12]
After the initial
launch the partnership continued with ten branded dares, such as dying your hair orange and covering yourself in
Tango, being issued throughout the remainder of 2009.
[13]
The dares can be viewed and entered on the Tango
mini-site
[14]
.
Also in March 2009, Bragster started a deal with Lionsgate UK to promote the film Crank 2. Two themed dares were
put up on the Crank 2 Group
[15]
. The first was to have a public freakout, and the second was to have your name
legally changed to Chev Chelios, the anti-hero of the film. On the 24th of March, David Robert Smart officially
changed his name by deed poll to claim a $1000 prize offered by the site.
[16]
To promote their new F50i football boots, Adidas and Bragster launched the Adidas F50i Challenge
[17]
, featuring
seven different football orientated dares.
[18]
Footballers Jermain Defoe and Ashley Young captained two opposing
user teams. The challenge received 168 unique video entries.
[19]
Wizards of the Coast used Bragster to launch a new Magic: The Gathering Core Set, Magic 2010. The grand prize
for the best Brag uploaded was a trip to the Magic World Championship tournament in Rome for two, won by
dragonangyle, with a host of smaller prizes for other entries. Wizards of the Coast also used Bragster to exclusively
preview a reprinted card, Dragon Whelp.
[20]
Other brands who have worked with Bragster include Warner Bros for the UK theatrical release of action film Ninja
Assassin, Nissan's sports range, MTV for the launch of rebranded channel Viva in Europe, online poker site
PKR.com and 20th Century Fox for the UK DVD release of action film 12 Rounds
Publicity stunts
In August 2009, Bragster co-founder Bertrand Bodson appeared on TV show The X-Factor dressed as a blue
gorilla,
[21]
after being dared to by the rest of the Bragster team. The team agreed to donate £1,000 to the charity of
Bodson's choice on successful completion of the dare. The money was donated to the Gorilla Organisation
[22]
.
Acting on a dare by Bragster user 'whoareyou' to Bring the Bubbles
[23]
, 'mr_bubble' filled the fountains at Trafalgar
Square with washing up liquid, causing the fountains to fill up with foam. The stunt was covered by multiple
national papers.
[24]

[25]

[26]

[27]
Before Christmas 2008, Bragster projected an image of a working credit card in central London, with £10,000 in
credit. The 10 ft image was projected on the side of the Bank of England and a corner of Kensington High Street.
Londoners who found the card were invited to spend the money on whatever they wanted.
[28]

[29]
FHM's projection of a naked picture of Gail Porter on the side of the Houses of Parliament in 1999
[30]
was subverted
by Bragster ten years after the original stunt by projecting a nude man on the side of the Tate Britain.
[31]
In June 2009, Bragster offered £200 for the first person to hit British National Party (BNP) leader Nick Griffin with
ethnic food, as a reaction to the political leader getting pelted with eggs by political opponents.
[32]
As of yet, no one
has claimed the prize.
Most recently, in December 2009 Bragster repeated their "Christmas Cash Giveaway", throwing thousands of
pounds worth of five-pound notes mixed with fake Bragster-branded notes out of a shop window on London's
Carnaby St.
[33]
Bragster
152
Competitors
Several similar sites have been announced or launched. These include:
• ibeatyou
[34]
• MakeaDare
[35][36]
• DareMeTo
• darebusters
[37][38]
• JustDareIt
[39]
• Bragandare
[40]
References
[1] http:/ / www. bragster.com/
[2] Kiss, Jemima. "Elevator Pitch: Bragster.com is Jackass meets Facebook" (http:/ / www.guardian.co. uk/ media/ pda/ 2008/ jan/ 08/
theelevatorpitchbragstercom). The Guardian. .
[3] "Guinness World Records(TM) Acquires Bragster.com" (http:/ / finance.yahoo.com/ news/
Guinness-World-RecordsTM-prnews-2122400724.html?x=0& . v=1). Yahoo Finance. .
[4] "CrunchBase Profile: Wim Vernaeve" (http:/ / www.crunchbase.com/ person/ wim-vernaeve/). CrunchBase. .
[5] "CrunchBase Profile: Bertrand Bodson" (http:/ / www.crunchbase.com/ person/ bertrand-bodson/). CrunchBase. .
[6] Butcher, Mike. "Bragster dumps bets and hones in on video bragging" (http:/ / eu.techcrunch.com/ 2008/ 10/ 15/
bragster-dumps-bets-and-hones-in-on-video-bragging/ ). TechCrunch. .
[7] Clifford-Marsh, Elizabeth. "Bragster relaunches to attract brands" (http:// www.brandrepublic.com/ News/ 853828/
Bragster-relaunches-attract-brands/). BrandRepublic. .
[8] White, George. "Bragster boasts $3.5M from Intel Capital" (http://www. thedeal.com/ dealscape/ technology/ money-in/
intel-makes-35m-bet-on-bragste. php). BrandRepublic. .
[9] Ali, Rafat. "Guinness World Records Acquires Bragster.com" (http:// paidcontent.co. uk/ article/
419-guinness-world-records-acquires-bragster.com/ ). paidContent:UK. .
[10] Kane, Zee. "Guinness World Records Acquires London Based Bragster.com" (http:// thenextweb.com/ socialmedia/ 2010/ 02/ 22/
guinness-world-records-acquires-london-based-bragstercom/ ). TNW Social Media. .
[11] Rowena. "Tango labels are turned upside down as part of a dare" (http:// www.marketingnews. co. uk/ 2009/ 05/
tango-labels-are-turned-upside-down-as-part-of-a-dare/ ). Marketing News. .
[12] Phoenix, Claire. "Tango turns 2.5 million cans upside down" (http:// www.foodbev.com/ news/
tango-turns-25-million-cans-upside-down-1). FoodBev.com. .
[13] Bodson, Bertrand. "Tango case study: using innovation in social media" (http:// www. imediaconnection.com/ content/ 22997. imc).
iMedia Connection. .
[14] http:/ / www. bragster.com/ tango
[15] http:// www. bragster.com/ crank2
[16] "In anticipation of Crank 2, man changes name to Chev Chelios" (http:// www.filmchair.com/
in-anticipation-of-crank-2-man-changes-name-to-chev-chelios/). Film Chair. .
[17] http:// www. bragster.com/ f50i
[18] "The Adidas F50i Challenge" (http:// www. matchmag. co. uk/ planetfootynews.php?s=7e099cc27d49fd9179f113491b330cfe& sec=31).
Match!. .
[19] "Adidas Unveils New F50i Boot TV Ad" (http:/ / www.sportindustry.biz/ news/ view/ 4576/ adidas-unveils-new-f50i-boot-tv-ad). Sport
Industry Group. .
[20] CopySix. "Bragster Magic" (http:// mtg-realm.blogspot. com/ 2009/ 06/ bragster-magic.html). MTG Realm. .
[21] Kaniuk, Ross. "X Factor Monkey Unmasked" (http:/ / www. dailystar.co.uk/ posts/ view/ 95266/ ). Daily Star. .
[22] http:// www. gorillas. org/
[23] http:/ / www. bragster.com/ dares/ 300102-bring-the-bubbles/
[24] Stewart, Tim. "Mr Bubbles: The teenager who turned London's famous Trafalgar Square fountains into a foam party for a dare" (http://
www.dailymail. co.uk/ news/ article-1079930/
Mr-Bubbles-The-teenager-turned-Londons-famous-Trafalgar-Square-fountains-foam-party-dare.html). Daily Mail. .
[25] "Trafalgar Square fountains turned into giant bubble baths" (http:// www. thelondonpaper.com/ thelondonpaper/weird/odd-news/
trafalgar-square-fountains-turned-into-giant-bubble-baths). The London Paper. .
[26] Stewart, Tim. "Bubbles: the teenager who makes the fountains foam" (http:/ / www. thisislondon. co.uk/ standard/
article-23576964-bubbles-the-teenager-who-makes-the-fountains-foam. do). London Evening Standard. .
[27] "Trafalgar 'bubble warrior' to strike again" (http:// www.metro. co.uk/ news/ 369926-trafalgar-bubble-warrior-to-strike-again). Metro. .
Bragster
153
[28] "Internet boss gives away £10,000 by projecting his credit card details onto a wall in 10ft-high letters" (http:// www. dailymail. co. uk/
news/article-1089658/Internet-boss-gives-away-10-000-projecting-credit-card-details-wall-10ft-high-letters.html). Daily Mail. .
[29] "Man gives away £10,000 on his credit card" (http:/ / newslite. tv/ 2008/ 11/ 27/man-gives-away-10000-on-his-cr.html). News:Lite. .
[30] Guerrilla Marketing: Pushing the Limits | BusinessWeek (http:/ / images. businessweek. com/ ss/ 07/ 02/ 0209_guerrilla/source/ 10.htm)
[31] "Naked man projected onto Tate Britain" (http:/ / newslite. tv/ 2009/ 02/ 02/ naked-man-projected-onto-tate.html). News:Lite. .
[32] Mahoney, John. "Chuck a Chapatti Time!" (http:/ / www.dailystar.co.uk/ news/ view/ 84328/ CHUCK-A-CHAPATTI-TIME). Daily Star.
.
[33] "Man throws away £10,000 in busy London street" (http:// newslite. tv/ 2009/12/ 09/ man-throws-away-10000-in-busy.html). Neswlite.tv. .
[34] ibeatyou (http:/ / www. ibeatyou. com/ )
[35] http:// www. makeadare. com/
[36] MakeaDare (http:/ / www.makeadare.com/ )
[37] http:// www. darebusters. com/
[38] darebusters (http:/ /www. darebusters.com/ )
[39] JustDareIt (http:// www. justdareit. com/)
[40] Bragandare (http:// www. bragandare.com/ )
External links
• Bragster.com (http:// www. bragster.com/ )
Brand networking
Brand networking is the engagement of a social networking service around a brand by providing consumers with a
platform of relevant content, elements of participation, and a currency, score, or ranking. Brands are using brand
networking to create communities that serve as a fully encompassing interactive destination to incentivize brand
participation online and off. This evolved level of user participation with the brand creates strong relationships with
consumers and leverages sales and generates fan equity.
[1]
History
The development and growth of social networking in the early 2000s gave birth to brand networking. Brands saw the
immediate potential to reach and interact with consumers through online platforms like Facebook and MySpace. At
first the ability to reach consumers by way of these platforms was inadequate; brands had the option to join as
members or simply advertise on these sites. The potential existed to not only display advertisements to consumers,
but to engage them to interact with the brand. This is when brands made the shift to create their own networking
platforms. Less evolved attempts to connect brands with consumers via networking typically are built as online
platforms meant only to complement a product/service and are limited in functionality. Typically these sites offer
consumers the opportunity to interact through discussion boards and group pages. The Guiding Light Community
was built to complement the popular CBS television soap opera. The site offers members reward points for
contributing content to discussion boards and blogs (which is all geared toward the show).
Structure
Brand Networking is more than a social networking platform; it is connecting consumers together and constructing
relationships directly with the brand. Three key elements, in unity, create brand networking: relevant content,
elements of participation, and a competitive currency.
[1]
• Websites in conjunction with other media types (TV, radio, print, etc.…) present relative content around a vertical
industry or sector of interest or cultural/social issues for a brand. This can be in the form of weight loss, marketing,
or business—any content relative to your brand message. Relative content is not only provided by the brand, but also
in the form of consumer generated media. By creating a network consumers interact and create content for online
site.
Brand networking
154
• Next a brand provides participation with consumers online and off. This is accomplished through the combination
of typical social networking features online (personalized page, friends, groups, messaging), to interconnect fans,
and elements of involvement offline. This is not simply connecting online platform with mobile devices, but
providing separate mobile features jointly with a secondary media type to drive online usage and build relationship
with brand on the go. By participating in mobile campaigns users are interacting with the brand outside of traditional
brick and mortar or e-commerce destinations.
• The final element of brand networking involves incentivizing participation with the other two elements. The
addition of a currency or point system acts as an anchor to your brand and your network in addition to creating a
competitive nature between consumers. These points are distributed for activity outside of the networking site. By
incentivizing usage offline the brand image is re-enforced for the consumer and strengthens the relationship. Turning
a brand message into an interactive competitive element of a network, consumers are turned into promoters for both
the brand and the users benefit. When done properly a brand can effectively interact and network with consumers for
the long term. Once a consumer is locked into your brand network with the combination of these three key elements
they become fans of the brand.
Fan Equity
Fan equity is the idea by locking in consumers to a brand; they are turned into fans of the brand. As fans they are
promoting, interacting, and consuming on a daily biases and become assets
[1]
Apple Inc. is one example of a
company possessing fan equity. Customers of Apple are extremely brand loyal and are assets to them.
Existing Communities
There are several examples of brand communities already in existence.
Community
Site
Company Purpose Engagement Relevant
Content
Participation
Element
Score or
Ranking
Guiding Light
Community
[2]
CBS/Procter &
Gamble
Connect fans of Guiding
Light TV show
Reward Points, Groups, photos,
and polls
Yes Yes Yes
Mixing Bowl
[3]
Meredith
Corporation
Users share recipes and
cooking tips
Connects to Facebook, Groups,
Contests, Blogs, Recipes
Yes Yes No
Mom Junction
[4]
Procter &
Gamble
Connect and interact with
moms
Build network of moms, groups, Q
& A, local moms
Yes Yes Yes
Pink for a Cure
[5]
General
Mills/myspace
Connect and share stories
of breast cancer survivors
Connected through MySpace Yes Yes No
CarSpace
[6]
Edmunds.com Connect with automotive
enthusiasts together
Friends, Groups, Blogs, Photos,
Mailbox, videos, connects directly
to Edmunds for car listings
Yes Yes Yes
GDGT
[7]
PastFuture, Inc. Connect with gadget
enthusiasts to engage and
provide information
Friends, discussion boards,
reviews
Yes Yes No
Brand networking
155
References
[1] "Brand Networking: Social Media Ownership, Return on Involvement and Open Social Networks" Association of Advertising & Creative
Versioning (http:// www.aacv. org) Retrieved on April 5, 2009
[2] http:/ / www. myglcommunity. net/ members/ exploregroups.aspx?p=11
[3] http:/ / www. mixingbowl. com/
[4] http:/ / www. momsjunction. com
[5] http:// www. myspace. com/ pinktogether
[6] http:// www. carspace. com
[7] http:/ / www. gdgt. com
Broadband Sports
Broadband Sports is a social media and video sharing website focused on extreme sports. The
Broadbandsports.com domain and "Broadband Sports" name was originally founded in 1998, later becoming a
high-flying dotcom-era network of sports-content Web sites that raised over $60 million before shutting down in
February 2001.
A new company with the same name and domain was launched in November 2005, today the company is based in
Seattle, Washington and allows users to upload, view and share both professional and user-generated sports media,
covering over 20 sports. Its focus is to allow sports fans and athletes alike to connect directly via a community of
fellow enthusiasts. It shares no relationship to the failed dot-com company that shut down in 2001.
Overview
Broadband Sports was originally a high-flying dotcom-era network of sports-content Web sites that raised over $60
million before going bust in February 2001.
[1]
The Santa Monica, Calif.-based company originally started out as
Athlete Direct ("AD"), that served as the host of 350 official web sites for such athletes as Troy Aikman, Kobe
Bryant, Kevin Garnett, Brett Favre, Mia Hamm and Anna Kournikova. It later acquired RotoNews.com (now
RotoWire.com), a leading fantasy sports web site and Pro Sports Exchange, a network of sports content from
newspaper beat writers.
In 2005, the Broadbandsports.com domain was re-launched, by Greg Prosl, a founder of MountainZone.com.
[2]
History
The company was founded in 1998 by Tyler S. Goldman and had several well-known, deep-pocketed investors such
as Michael Dell, the founder of Dell Computer, Frank J. Biondi Jr., the former chief executive of Universal Studios
Inc. and Sequoia Capital. Goldman, currently the CEO of Buzznet.com, was one of five members of Steinberg &
Moorad, the country's preeminent sports law firm, where he led the firm's media and investment initiatives prior to
launching Athlete Direct. In February 1998, the company (then known as E-Sport) secured an investment of
$4.5 mm from NMSS Partners.
[3]
The agreement was signed by Goldman, Ross Schaufelberger and Michael
Scharnagl on behalf of E-Sport, and Ahmed O. Alfi on behalf of NMSS Partners, LLC.
In the early stages of Athlete Direct’s growth, the company also focused its energies on developing strong online
communities around their athletes. Troy Aikman, then the quarterback for the Dallas Cowboys, made unannounced
visits to the AOL Athlete Direct chat room to interact with community members. Elliott Gordon, who resigned from
AOL Sports to become a founding employee of Athlete Direct, cultivated what was arguably at the time the largest
motorsports community section on AOL – the AD NASCAR Family – where NASCAR drivers such as Michael
Waltrip occasionally visited. Following AD, Gordon was Director of Programming for NASCAR.COM through
2006 and currently works for the National Football League.
Broadband Sports
156
On September 2, 1999, Yahoo! Inc. announced an agreement with Athlete Direct to bring professional athletes to
their users. Through the Yahoo! Sports All-Star Club fans could connect to athletes' official clubs and stores as well
as learn about upcoming athlete events, including chats, interviews, and appearances. Additional athletes that joined
Brett Favre and Karl Malone in the Yahoo! Sports All-Star Club included NBA players Donyell Marshall and Chris
Webber; NFL players Drew Bledsoe, John Mobley and Ricky Watters; NHL players Ed Belfour, Sergei Fedorov and
Teemu Selanne; MLB players Tom Glavine, Shawn Green, A.J. Hinch, Trevor Hoffman, and Ivan Rodriguez;
Wimbledon tennis champion Jana Novotna and tennis star Anna Kournikova; and NASCAR drivers Ward Burton
and Michael Waltrip.
By the late 1990s, Athlete Direct had acquired the digital rights for more than 250 athletes, which essentially became
a portal site for "jock blogging." For example, after tossing a bat at Mike Piazza during the 2000 World Series,
Roger Clemens stiffed reporters in the locker room following the game but offered a full explanation on his web site.
When Albert Belle refused to grant press interviews, media outlets like the Washington Post and ESPN.com had to
use his journal postings for quotes in their articles – as illustrated by a note Belle posted in his locker to reporters in
1999: "If you want an interview, check my Web site."
Richard Nanula was hired as chairman and chief executive in October 1999 after he resigned as president and chief
operating officer of Starwood Hotels and Resorts Worldwide Inc.
Nancy Kerrigan, arguably the most prominent figure skater of the 1990s, announced her association with Athlete
Direct in November 1999. "I am proud to be associated with Athlete Direct because it is the No. 1 choice in online
sports entertainment. This relationship will allow me to expand my interaction with skating fans worldwide," said
Kerrigan.
[4]
At its height in November 1999, Broadband Sports offered $53 million in stock for Stats, Inc., an offer that was
seriously considered before owner John Dewan sold the company to News Corporation.
[5]
With its S-1 filing on November 26, 1999, Broadband Sports Inc. was defined as:
"a leading Internet provider of original content and commerce for hundreds of individual sports
communities. These geographically dispersed communities are composed of fans who follow individual
sports, teams and athletes and are characterized by a passionate demand for content and commerce
relating to their particular interests. In aggregate, these sports communities generated over $130 billion
in revenue according to the most recently published study from the Georgia Institute of Technology. We
believe that we are well positioned to target these communities through our development of distinct
online media properties, each of which is built around a set of proprietary assets. By leveraging these
proprietary assets, we have created a unique and compelling network of content, community and
commerce offerings. Through our partnerships with AOL, eBay, Fox, uBid, and Yahoo!, we are able to
efficiently reach these various communities with the type of content and commerce offerings they
demand and derive revenue from multiple sources. During October 1999, we had over 35 million page
impressions across our properties."
By December 1999, Athlete Direct expanded its influence in the digital media space through a strategic relationship
with eBay Inc. eBay launched regional sites and in partnership with Athlete Direct, consumers could bid on
equipment from local sports stars with the proceeds of these sales being donated to the athlete’s sponsored charity.
Come November 20, 2000, Broadband Sports and ESPN had teamed up to jointly create and program a new Athletes
Channel on ESPN.com. However, this relationship was short-lived, as Broadband Sports closed its doors on
February 16, 2001. Despite raising $20 million in the company's final year and proclaiming in September publicly
that the company was financially stable and didn't need an IPO, the company shut down and dismissed 160
employees just five months later.
[6]
"It was a case study in how not to run a company, but I learned a lot by reverse example." - Jeffrey
Pollack, current vice president of sports and entertainment at Harrah's Entertainment Inc., and former
Broadband Sports
157
Broadband Sports VP.
[7]
Following the demise of Broadband Sports, athletes such as NASCAR driver Ward Burton sued under the ICANN
Policy to obtain ownership of their respective domain names.
References
[1] "Online sports network shutters sites" (http:/ / www.news. com/ Online-sports-network-shutters-sites/2110-1023_3-252741.html). CNET
(CNET Networks, Inc.): pp. 0. 2001-02-16. . Retrieved 2007-10-26.
[2] "BroadbandSports.com Launches Today" (http:/ / www.prweb.com/ releases/ 2005/ 11/ prweb316701.htm). PR Web. 2005-11-30. pp. 01. .
Retrieved 2007-10-26.
[3] "Sample Business Contract" (http://contracts. onecle. com/ bbsports/ nmss. loan. 1998. 02. 27.shtml). onecle.com (onecle.com): pp. 1.
1998-02-27. . Retrieved 2008-06-09.
[4] Gilpin, Kenneth N. (1999-10-27). "From a Giant Job to an Internet Fledgling" (http:/ / query.nytimes. com/ gst/ fullpage.
html?res=9A07E5D91238F934A15753C1A96F958260). New York Times (New York Times): pp. 0. . Retrieved 2007-10-26.
[5] Alan Schwarz: The Numbers Game : Baseball's Lifelong Fascination with Statistics Thomas Dunne Books p. 193, ISBN 0-312-32222-4
[6] "Broadband Sports Shuts Down, LaysOff 160 Employees" (http:// www. digitalmediawire.com/ archives_021601.html). DIGITAL MEDIA
WIRE (DIGITAL MEDIA WIRE): pp. 0. 2001-02-16. . Retrieved 2007-10-26.
[7] "Spotlight: Jeffrey Pollack" (http:// www.sportsbusinessjournal. com/ index.cfm?fuseaction=search.show_article& articleId=47045&
keyword=broadband sports). Sports Business Journal (Street & Smith's Sports Group): pp. 30. 2005-09-19. . Retrieved 2007-10-26.
Sources
• Yahoo! and Athlete Direct Team to Put Sports Stars at Users' Online Doorsteps (http:// docs. yahoo. com/ docs/
pr/ release370. html)
• To avoid the press, pro athletes turn to the Web. (http:/ / www.slate. com/ id/ 2100237/ ?nav=naF)
• Ward Burton vs. Athlete Direct (http:/ / www. arb-forum.com/ domains/ decisions/ 100652. htm)
• Athlete Direct to Create Official Web Site For Garciaparra (http:// findarticles. com/ p/ articles/ mi_m0EIN/
is_2000_Jan_20/ ai_58723108)
• Athlete Direct Launches Official Nancy Kerrigan Web Site (http:// www.thefreelibrary.com/ Athlete+Direct+
Launches+ Official+Nancy+Kerrigan+Web+ Site-a057050911)
• Belle to Press: Talk to the Web! (http:/ / www. wired.com/ culture/lifestyle/ news/ 1999/ 06/ 20341)
• History of NASCAR Family Chat on AOL (http:/ / members. aol. com/ adnascar/ nfchistory.html)
• eBay Launches 23 Sites, Adds Pro Sports (http:/ / technologynewsplanet. com/ ec-news/ article.php/ 254511)
• History of NASCAR Family Chat on AOL (http:// findarticles.com/ p/ articles/ mi_m1571/ is_17_16/
ai_62111907)
• Players and Fans Ponder Net Worth (http:/ / www. wired.com/ culture/lifestyle/ news/ 1999/ 06/ 20341)
• Broadband Sports Prospectus Summary (http:/ / sec. edgar-online.com/ 1999/ 11/ 26/ 08/
0000944209-99-001834/ Section2. asp)
• ESPN.com and Broadband Sports Team up for Athletes Channel (http:// espn. go. com/ pr/s/ 0001120broadband.
html)
• Buzznet Names Internet Veteran Tyler Goldman as CEO to Continue Driving Substantial Growth (http:// www.
prnewswire. com/ cgi-bin/ stories. pl?ACCT=109& STORY=/www/ story/ 07-26-2007/0004633181&
EDATE=)
• Sports world reaches out, helps Virginia Tech cope (by Elliott Gordon) (http:// www.nascar. com/ 2007/ news/
opinion/ 04/ 20/ guest. column. virginia.tech/ index.html)
• (http:// www. broadbandsports. com)
BroadwaySpace
158
BroadwaySpace
BroadwaySpace
[1]
is one of the first social networking sites that deals solely with theatre. Whereas groups like
MySpace and Facebook have groups devoted to any topic the user chooses, BroadwaySpace is limited to a
constituency that deals with the topic of theatre and performance. This is part of a notable shift in networking sites
from basic social networking to niche social networking in order to provide a more personal experience for the
online user. Users can create an account on the site and then say what types of interests in theatre they have. They
can list the shows they've done, upload videos, promote new shows they are performing in, and send messages to
like-minded individuals. The site itself has received press from the NY Times, and Variety and has a current
membership of 17,000 members. It includes forums where members can discuss the stars of Broadway and
Off-Broadway shows. Many of the sites members are Broadway performers and members often engage in a dialogue
with these performers. The fans have created groups dealing with every show from Avenue Q to Xanadu. There is no
cost to join the site or create a page and users can upload photos as well as video. For those who are having difficulty
navigating the site, there is a comprehensive FAQ provided. One new feature includes a service where users can get
text messages about discounts to their favorite Broadway shows. BroadwaySpace.com already has a significant
following in the online community as can be seen in the comments of numerous blogs and forums. Broadway Space
was created by Broadway and Off-Broadway Producer, Ken Davenport (Altar Boyz, The Awesome 80s Prom, My
First Time (play), etc.) who also founded the other theater affiliate websites, DidHeLikeIt.com and
BestofOffBroadway.com.
References
BroadwaySpace.com
[1]
References
[1] http:/ / www. BroadwaySpace. com
BROG
159
BROG
BROG is the acronym for (We)blog Research on Genre
[1]
, a project based in the School of Library and Information
Science at Indiana University, Bloomington
[2]
.
The BROG project is an informal research collaboration dedicated to the conduct of empirical, social science
research on weblogs. Founded and directed by Susan C. Herring
[3]
, a professor of Information Science at Indiana
University and established researcher of computer-mediated communication, its past and present members include
faculty, graduate students, and visiting scholars at Indiana University.
BROG is best known for an article published in January 2004 entitled, "Bridging the gap: A genre analysis of
weblogs"
[4]
, which applied content analysis methods to a random sample of 203 blogs and characterized blogs as an
emergent genre of computer-mediated communication. This article received the 2004 "Best Blogged Paper" Edublog
award
[5]
and is often cited in scholarship about blogs. A Google Scholar
[6]
search indicates that it had been cited
500 times as of June 19, 2010.
History
BROG was founded in February 2003 for the purpose of conducting a genre analysis of blogs at a time when very
little research on blogs was available. The project's findings were first presented at the Association of Internet
Researchers
[7]
conference in Toronto in October 2003. Since then BROG has expanded its focus to include research
on gender, visual design, audience, and interconnectivity of weblogs. Since 2004, the project has made extensive use
of Social Network Analysis methods and network visualizations.
Controversy
The presentation of BROG's research at the 2003 AoIR conference generated controversy among some bloggers who
were present at the conference and others who were not about whether people who were "not bloggers" (two of the
four original BROG members kept blogs at the time) could legitimately conduct research on blogs. Concerns were
also expressed by some bloggers about the research's empirical, quantitative approach. Some critics expressed the
view that this approach (which showed blogs to be less interlinked and conversational than was popularly believed)
missed important aspects of the blogging experience.
Bibliography
Herring, S. C., Scheidt, L. A., Bonus, S., and Wright, E. (2004). Bridging the gap: A genre analysis of weblogs.
Proceedings of the 37th Hawai'i International Conference on System Sciences (HICSS-37). Los Alamitos: IEEE
Computer Society Press. http:/ / www. blogninja. com/ DDGDD04.doc
Herring, S. C., Kouper, I., Scheidt, L. A., and Wright, E. (2004). Women and children last: The discursive
construction of weblogs. In: L. Gurak, S. Antonijevic, L. Johnson, C. Ratliff, and J. Reyman (Eds.), Into the
Blogosphere: Rhetoric, Community, and Culture of Weblogs. University of Minnesota. http:/ / blog. lib. umn. edu/
blogosphere/women_and_children.html
Herring, S. C., Scheidt, L. A., Bonus, S., and Wright, E. (2005). Weblogs as a bridging genre. Information,
Technology & People, 18(2), 142-171. Preprint: http:// www.blogninja. com/ it& p.final.pdf
Herring, S. C., Kouper, I., Paolillo, J. C., Scheidt, L. A., Tyworth, M., Welsch, P., Wright, E., and Yu, N. (2005).
Conversations in the blogosphere: An analysis "from the bottom up." Proceedings of the Thirty-Eighth Hawai'i
International Conference on System Sciences (HICSS-38). Los Alamitos: IEEE Press. http:// ella. slis. indiana. edu/
~herring/blogconv. pdf
BROG
160
Herring, S. C., and Paolillo, J. C. (2006). Gender and genre variation in weblogs. Journal of Sociolinguistics, 10(4),
439-459. Preprint: http:// ella. slis. indiana. edu/ ~herring/jslx. pdf
Herring, S. C., Scheidt, L. A., Kouper, I., and Wright, E. (2006). Longitudinal content analysis of weblogs:
2003-2004. In M. Tremayne (Ed.), Blogging, Citizenship, and the Future of Media. London: Routledge. Preprint:
http:/ / ella. slis. indiana.edu/ ~herring/tremayne.pdf
Herring, S. C., Paolillo, J. C., Ramos Vielba, I., Kouper, I., Wright, E., Stoerger, S., Scheidt, L., and Clark, B.
(2007). Language networks on LiveJournal. Proceedings of the 40th Hawai'i International Conference on System
Sciences (HICSS-40). Los Alamitos: IEEE Computer Society Press. Preprint: http:// blogninja. com/ hicss07. pdf
Paolillo, J. C., Mercure, S., and Wright, E. (2005). The social semantics of LiveJournal FOAF: Structure and change
from 2004 to 2005. In G. Stumme, B. Hoser, C. Schmitz, and H. Alani (Eds.), Proceedings of the ISWC 2005
Workshop on Semantic Network Analysis, Galway, Ireland, November 7, 2005. http:/ / www. blogninja. com/
paolillo-mercure-wright.final. pdf
Paolillo, J. C., and Wright, E. (2004). The challenges of FOAF characterization. For the 1st Workshop on Friend of a
Friend, Social Networking, and the Semantic Web, Galway, Ireland, September 1-2 2004. http:/ / stderr. org/ ~elw/
foaf/ or http:/ / www. w3. org/ 2001/ sw/ Europe/ events/ foaf-galway/ papers/ fp/
challenges_of_foaf_characterization/
Paolillo, J. C., and Wright, E. (2005). Social network analysis on the Semantic Web: Techniques and challenges for
visualizing FOAF. In V. Geroimenko & C. Chen (Eds.), Visualizing the Semantic Web, 2nd ed. Berlin: Springer.
Preprint: http:/ / www.blogninja. com/ vsw-draft-paolillo-wright-foaf.pdf
Scheidt, L. A. (2006). Adolescent diary weblogs and the unseen audience. In D. Buckingham & R. Willett (Eds.),
Digital Generations: Children, Young People and New Media. London: Lawrence Erlbaum. Preprint: http:/ /
loisscheidt. com/ linked/ 2006/ Adolescent_Diary_Weblogs_and_the_Unseen_Audience. pdf
Scheidt, L. A., and Wright, E. (2004). Common visual design elements of weblogs. In: L. Gurak, S. Antonijevic, L.
Johnson, C. Ratliff, and J. Reyman (Eds.), Into the Blogosphere: Rhetoric, Community, and Culture of Weblogs.
University of Minnesota. http:// blog.lib. umn. edu/ blogosphere/ common_visual. html
References
[1] http:/ / www. blogninja. com/
[2] http:/ / www. slis. indiana. edu/
[3] http:// www. slis. indiana. edu/ faculty/ herring/
[4] http:/ / www. blogninja. com/ DDGDD04.doc
[5] http:// incsub. org/awards/ index. php?p=18
[6] http:/ / scholar.google. com/
[7] http:/ / www. aoir.org/
BuddyPress
161
BuddyPress
BuddyPress
Stable release 1.2.6 / November 15, 2010
Operating system Cross-platform
Platform PHP, MySQL
Type Blog publishing system, Social Networking System, Social Networking, Social Network Scripts
License GNU General Public License version 2
Website http:/ / buddypress. org/
BuddyPress is an open source social networking software package. It is a plugin that can be installed on WordPress
to transform it into a social network platform. BuddyPress is designed to allow schools, companies, sports teams or
any other niche community to start their own social network or communication tool.
BuddyPress inherits and extends upon the integral functional elements of the WordPress engine including themes,
plugins and widgets. As it is built on WordPress it is written using the same primary technologies, PHP and MySQL.
Features
BuddyPress has a range of features that will allow the creation of a social network application.
The basic installed system offers:
• Activity Streams
• User Profiles
• Options to add user profile fields and sections
• Avatar uploads
• Group Creation
• Group discussion forums
• Group logo and Wire
• Friend system
• Messaging
• Bespoke themes
• Blogs per user (via the WordPress engine)
Group discussion forums are provided by the integration of the popular GPL forum software bbPress. With 1.1
versions and above, bbPress is seamlessly integrated within BuddyPress allowing for single sign-on and one click
forum integration.
BuddyPress
162
"Messaging" section of the BuddyPress User Interface. RC1
From the BuddyPress website:
Social networking in a box. Build a social network for
your company, school, sports team or niche community
all based on the power and flexibility of WordPress.
Releases
Version Date
1.0 Apr 30 2009
1.1 Sept 30 2009
1.2 Feb 16 2010
A full release history can be found here
[1]
.
References
[1] http:/ / buddypress. org/about/ release-history
External links
• BuddyPress Open Source Social Network Engine (http:// buddypress. org)
• Procedure to integrate Buddypress and Wordpress themes (http:/ / electrofriends.com/ qna/ web-development/
wordpress-faq/ integrate-buddypress-wordpress-theme/)
• BuddyPress Test Drive (http:/ / testbp. org/)
• Showcases on Wordpress.org (http:/ / wordpress. org/showcase/ flavor/buddypress/ )
BuzzDash
163
BuzzDash
BuzzDash was an Internet web site where members could submit polls and vote on approved polls.
[1]
Some saw it as
a place to perform useful market research, others saw it as a source of entertainment.
[2]
BuzzDash was considered part of the Web 2.0 movement due to the high level of user input and social networking
aspects of it.
[3]
Announced on April 11, 2009, BuzzDash was rumored to be closing on April 18, 2009.
[4]
However, the site was only
on temporary hiatus, during which time some features were unavailable. BuzzDash returned, but closed again on
November 24, 2010. Users were notified via email that BuzzDash had reached the end.
Key Persons
BuzzDash was founded by David Gerken
[3]
External links
• BuzzDash home page
[5]
References
[1] MEGHAN DAUM "MEGHAN DAUM; A) Do you love polls, or b) are you weird?", LA Times, July 28, 2007 (http:// pqasb. pqarchiver.
com/ latimes/ access/ 1311278141. html?dids=1311278141:1311278141& FMT=ABS& FMTS=ABS:FT& date=Jul+ 28,+2007&
author=MEGHAN+DAUM& pub=Los+ Angeles+ Times& desc=MEGHAN+ DAUM;+ A)+Do+ you+love+ polls,+ or+b)+are+you+
weird?& pqatl=google)
[2] Marci Alboher "Is It Procrastination or Market Research?", New York Times, October 30, 2007 (http:// shiftingcareers.blogs.nytimes. com/
2007/10/ 30/ is-it-procrastination-or-market-research/?pagemode=print)
[3] Erika Morphy "Web 2.0, Part 1: The Definition Dilemma", E-Commerce Times, April 9, 2007 (http:/ / www.technewsworld.com/ story/
linux-developer/56761. html),
[4] "Online poll site BuzzDash shutting after failing to raise round", VentureBeat, April 11, 2009 (http:// venturebeat.com/ 2009/ 04/ 11/
online-poll-site-buzzdash-shutting-after-failing-to-raise-round/),
[5] http:// www. buzzdash. com
BuzzFeed
164
BuzzFeed
BuzzFeed
Type Private
Founded October, 2006
Headquarters New York City, New York, USA
Key people Jonah Peretti, CEO
Peggy Wang, Senior Editor
Ze Frank, Advisor, Jason Kottke, Advisor
Owner BuzzFeed Inc.
Slogan "The Viral Web In Real Time"
Website
BuzzFeed.com
[1]
Type of site News & blogging
Advertising partner websites
Registration Optional
Available in English
Launched October, 2006
Current status Active
BuzzFeed is a website that combines a technology platform for detecting viral content with an editorial selection
process to provide a snapshot of "the viral web in realtime." Cofounded in 2006 by Jonah Peretti (who is also
cofounder of The Huffington Post), BuzzFeed is located in SoHo, New York.
Homepage content
The BuzzFeed homepage consists of a time-sequential list of posts from users and staff members. The content of the
posts is usually either a video, image, or link. These posts are the site's attempt to capture the essence of viral media
currently resonating on the web. On Fridays, the website hosts a battle, where users are challenged to post the best,
most time-wasting Flash game. Other posts are compendiums of memes or images that are all similar to each other in
some way. Occasionally there are quizzes, but these posts are infrequent.
User profiles
Every registered user of BuzzFeed has a homepage that contains links to their most recent contributions to the site.
There is also a brief bio section and a scoreboard of how many times these users posts have been featured on the
homepage or awarded "Gold Stars" by the staff.
BuzzFeed labs
BuzzFeed Labs are an ongoing effort on the part of the BuzzFeed editors to track, test, and to sometimes create viral
media. Past efforts have included: attempting to break a beer bottle in half for use as a shiv in a bar fight, citizen
journalism investigating a fire on the Manhattan Bridge, and the creation of a giant energy malt liquor drink using a
forty ounce beer and a can of Red Bull. These labs are conducted sporadically and have no set release schedule.
BuzzFeed
165
Badges
A key component of Buzzfeed's ongoing mission to sort, certify, and promote the viral web is the use of "Badges".
Tags like "LOL" "Eww" "Old" "WTF" "TRASHY" "GEEKY" "CUTE" are available for users to award to posts that
they feel merit them. If enough users feel the same way, then a visual badge is tacked-onto the edge of the thumbnail
image for that post, alerting others to its content.
References
• Jenna Wortham. "Staying Informed Without Drowning in Data"
[2]
, New York Times, December 17, 2008
• Jenna Wortham. "Has Google Found a Stairway to Heaven in Brooklyn?"
[3]
, Bits Blog, New York Times, August
4, 2009
External links
• Buzzfeed.com
[4]
References
[1] http:/ / www. buzzfeed. com/
[2] http:/ / www. nytimes. com/ 2008/ 12/ 18/technology/ personaltech/ 18basics. html?scp=3& sq=buzzfeed& st=Search
[3] http:// bits. blogs. nytimes. com/ 2009/ 08/ 04/ has-google-found-a-stairway-to-heaven-in-brooklyn/
[4] http:// www. buzzfeed. com
Buzznet
Buzznet is a photo, journal, and video-sharing social media network, owned by Buzz Media. Like other social
networking sites, Buzznet is a place for members to share content based on their personal interests. Unlike classic
social networks, which focus primarily on messaging and profile pages, Buzznet members participate in
communities that are created around ideas, events and interests; most predominantly, music, celebrities and the
media. The youth write stories for the youth.
History
Buzznet.com was founded by Marc Brown, Steve Haldane, Kevin Woolery and Anthony Batt. The site officially
launched in 2005 when the company received private funding from Anthem Venture Partners.
[1]
Before the end of
2005, newspapers and journalists utilized Buzznet’s photo galleries. Newspapers that joined Buzznet for its
photo-sharing capabilities include the Houston Chronicle for Hurricane Rita coverage, the Miami Herald for
Hurricane Wilma coverage, and the Biloxi, Miss. Sun-Herald for Hurricane Katrina coverage.
[2]
According to a March Hitwise report, in February 2007 Buzznet’s site visits more than doubled. The report deemed
Buzznet the fastest growing social media community on the Internet.
[3]
In April 2007 Buzznet hosted the official online community for the Coachella Valley Music and Arts Festival.
[4]
In
May 2007 Buzznet received a $6 million round of funding from Redpoint Ventures and previous investors, Anthem
Venture Partners.
[5]
In July 2007 Tyler Goldman was named CEO.
[6]
In March 2008 Buzznet received an additional funding round of $25 million
[7]
In April 2008 Buzznet announced the acquisition of the popular music blog Stereogum.
[8]

[9]
Buzznet
166
In May 2008, Buzznet announced a partnership with TheGauntlet.com for its heavy metal music content. Unlike its
other music site buyouts, this is Buzznet's first and only content partnership.
[10]
Features
Homepage content
The Buzznet homepage links site viewers to music, pop culture, community, photo, and video pages on Buzznet. On
the homepage, recent news about celebrities, musicians and other elements of pop culture is displayed and frequently
updated. The homepage also contains a search utility, capable of locating a search query within all Buzznet media.
Banners displayed on the homepage link to Buzznet’s contest groups and Buzznet polls. Each Buzznet contest is
typically endorsed by a band, celebrity, or record label. Past contests include “Get Dressed by Avril” Merch Model
Search, endorsed by pop-rock icon, Avril Lavigne,
[11]
and "Feel the Elite Beat" Dance Video Contest sponsored by
Nintendo.
[12]
The homepage also links to music features, festival updates, and Internet stars.
User pages are controlled by individual members and can be customized with colors and text. Upon sign in,
registered members are prompted to upload videos, photos, or post journals, all of which can be tagged to
appropriate tag topic pages.
[13]
User pages are controlled by individual members and can be customized with colors and text. Upon sign in,
registered members are prompted to upload videos, photos, or post journals, all of which can be tagged to
appropriate tag topic pages.
[14]
Group pages
Group pages have features similar to tag topic pages, but are generally more content-specific and exclusive. Group
pages are generally used for contests, events, and fan bases.
Buzz
Members are recognized for their popularity in the Buzznet community based on the amount of buzz they receive.
Each photo, video, and journal can receive buzz from other members. Top buzzed members and top content
contributors are recognized throughout the site.
Artists (bands)
Bands such as The All-American Rejects, The Maine (band), All Time Low,
[15]
My Chemical Romance, 30 Seconds
to Mars, HIM
[16]
AFI, Cartel,
[17]
New Found Glory, Boys Like Girls,
[18]
Blaqk Audio,
[19]
Anberlin,
[20]
The
Sunpilots,
[21]
Fall Out Boy, and Lostprophets
[22]
maintain user pages and semi-active blogs on Buzznet.
Buzznet mobile
Users can access Buzznet from a mobile device in four different ways. They can upload content directly via email,
with ShoZu, or access their account with mobile and iPhone versions of the site. With the mobile version, users can
update their account, upload photos, and post journals.
[23]
Buzznet
167
Partnerships
Buzznet.com has partnered with the Honda Civic Tour and Friends or Enemies.
[24]
Like Buzznet, Friends or
Enemies is a site that facilitates dialogue between bands and their fans. Bands on Friends or Enemies include Fall
Out Boy, Cobra Starship, and Gym Class Heroes.
Buzznet.com has also partnered with Tila Tequila to create a separate site called tilashotspot.com.
[25]
As of May 5, 2008, Buzznet purchased Absolutepunk.net.
[26]
As of July 2008 Buzznet is partnered with heavy metal
site TheGauntlet.com.
[27]
Notes
[1] Hilary Potkewitz (2006). "Buzzing" (http:// goliath. ecnext. com/ coms2/ gi_0199-5423643/Insider-pages-moving-into-venture.html). Los
Angeles Business Journal. .
[2] "Buzznet and the Houston Chronicle Offer Site to Share Storm Images and Tales" (http:/ / www.mywire. com/ pubs/ PRNewswire/ 2005/ 09/
24/ 1025027?& pbl=15). PR Newswire. 2005. .
[3] LeeAnn Prescott (2007). "Buzznet and IMEEM: Fast Growing Social Networks" (http:// weblogs. hitwise. com/ leeann-prescott/2007/ 03/
buzznet_and_imeem_fast_growing. html). Hitwise. .
[4] Jeff Leeds (2007-04-28). "Coachella: Capturing the Buzz" (http:// artsbeat.blogs. nytimes. com/ 2007/ 04/ 28/ coachella-capturing-the-buzz/
). The New York Times. . Retrieved 2010-04-27.
[5] Duncan Riley (2007). "Buzznet Lands $6 Million" (http:// www.techcrunch.com/ 2007/ 05/ 24/ buzznet-lands-6million/ ). Techcrunch. .
[6] "Buzznet Names Internet Veteran Tyler Goldman as CEO to Continue Driving Substantial Growth" (http:// www.accessmylibrary.com/
coms2/ summary_0286-32467624_ITM). PR Newswire. 2007-07-26. .
[7] Paul Glazowski (2008). "Buzznet Nabs a Purported $25m in Funding; Adds Stereogum To Roster" (http:// mashable.com/ 2008/ 03/ 29/
buzznet-funding/). Mashable. .
[8] Paul Glazowski (2008). "Buzznet Confirms Stereogum Deal; Plans to Launch “Videogum” Next Week" (http:// mashable. com/ 2008/ 04/ 03/
buzznet-steregum-videogum/). Mashable. .
[9] Joseph Weisenthal (2008-04-14). "Denton Slims Down Gawker Media" (http:// www.washingtonpost. com/ wp-dyn/ content/ article/2008/
04/ 14/ AR2008041401235. html). Washington Post. .
[10] Joseph Weisenthal (2008-04-14). "Denton Slims Down Gawker Media" (http:/ / www.washingtonpost. com/ wp-dyn/ content/ article/2008/
04/ 14/ AR2008041401235. html). Washington Post. . Retrieved 2010-04-27.
[11] MTV News Staff (2007). "Avril's Merch Model Search" (http:/ / www. mtv.com/ news/ articles/ 1559054/ 20070508/ lavigne_avril. jhtml).
MTV. .
[12] Flynn De Marco (2006). "The Elite Beat Agents Dance Video Contest" (http:// kotaku.com/ gaming/ tag/
the-elite-beat-agents-dance-video-contest-221937.php). Kotaku. .
[13] aafia
[14] aafia
[15] "All Time Low's Profile on Buzznet" (http:// alltimelow. buzznet. com/ user/main/ ). .
[16] "30 Seconds to Mars' Profile on Buzznet" (http:/ / 30stm. buzznet.com/ user/ ). .
[17] "Cartel's Profile on Buzznet" (http:/ / cartel.buzznet. com/ user/ ). .
[18] "Boys Like Girls' Profile on Buzznet" (http:// boyslikegirls. buzznet.com/ user/ ). .
[19] "Blaqk Audio's Profile on Buzznet" (http:/ / blaqkaudio. buzznet.com/ user/ ). .
[20] "Anberlin's Profile on Buzznet" (http:/ / thesunpilots. buzznet.com/ user/ ). .
[21] "The Sunpilots' Profile on Buzznet" (http:// anberlin. buzznet.com/ user/ ). .
[22] "Lostprophets' Profile on Buzznet" (http:// lostprophets. buzznet.com/ user/ ). .
[23] Buzznet Mobile (http:// www.buzznet. com/ www/ mobile/ ?t=footer|mobile)
[24] Kristen Nicole (2007). "Honda Civic Tour Partners with Friends or Enemies for UGC Fan Community" (http:/ / mashable. com/ 2007/ 05/
16/honda-friendsorenemies/). Mashable. .
[25] Tila's Hot Spot (http:// tilashotspot. com/ )
[26] no byline (2008-05-20). "Buzznet Acquires Alternative Music Community Absolute Punk", Science Letter, p. 3577.
[27] Harding, Cortney (2008-07-26). "Under the Influence", Billboard 120 (30): 10.
Buzznet
168
References
• Buzznet Hits Sweet Spot (http:/ / mashable. com/ 2007/ 03/ 14/ buzznet/ ) mashable.com. Retrieved on
2008-02-19.
External links
• Buzznet.com (http:/ / www. buzznet. com)
• Buzznet & Buzzmedia Founder - Anthony Batt (http:/ / www.battblog. com/ blog/ )
Bview
BView is a platform for businesses to connect locally with their customers built around a local voucher search
application. The site combines a voucher search engine, business directory, social networking and user generated
content (descriptions, reviews, photos, videos).
Details
Voucher search engine
BView provides local and national businesses with a means to target and create rewarding relationships with their
local consumers through money saving and dynamic advertising features across their network.
Through a series of partnerships, BView is integrating the preponderance of all UK vouchers, with an emphasis on
local vouchers. BView partners with The Independent
[1]
, Telegraph, The Daily Express, The Daily Star, OK!
Magazine, New Magazine, Star Magazine, Moneywise, Money Divas, also Ask Jeeves and Google.
There are now over 40,000 locations across the UK offering local vouchers on the BView web application.
Voucher search iPhone application
In 2009 Bview launched an iPhone application, called Local Sale Finder
[2]
. The app instantly delivers vouchers and
discounts from local merchants and restaurants direct to consumers’ iPhone and iPod Touch. Consumers can find
thousands of discounts where they are or heading to. Discounts are redeemed by showing digital vouchers on the
screen to local merchants or by booking tables for restaurants directly from their iPhones or iPod Touches.
In November 2009 The Guardian named Local Sale Finder as one of the top 10 money saving iPhone applications
[3]
.
Lovemoney.com
[4]
named Local Sale Finder as one of the top 3 free apps which can save you money
[5]
.
Local Sale Finder also became one of the top ten free Finance section applications on Apple’s App Store.
Business directory
Users of BView can search for businesses from a data base of 2.3 million businesses in 1,800 categories. Users can
add text reviews, ratings and media (photos, videos) and additional tiers of information (e.g. opening hours) on each
business in the directory. Ratings of each business are captured across 3 different scales: quality, reliability and
value.
Equifax provides financial information such as turnover, profit and a representative financial stability score for
around a half of all businesses listed.
Each BView registered member has a series of profile pages detailing their reviews and activity on the site.
Bview
169
Functionality
BView Users can use the following site functionality:
1. Search
Voucher Search
• By category A search for vouchers in certain category (e.g. restaurants, hotels, travelling, health and beauty.).
• By location A search for vouchers in certain area in the UK.
• By company name A search for vouchers of a certain company (local, national, online)
Business Search
• By category A search for businesses in certain category (e.g. solicitors, plumbers).
• By location A search for businesses in certain area in the UK.
• By company name A search for a certain company (local, national, online)
2. Voucher categories
Discounts are also categorized according to their popularity, time of addition to Bview network, merchants - national
or local:
• Local vouchers
• Popular vouchers
• Featured vouchers
• Recent vouchers
• Featured Brands
3. Voucher redeem
Discount maybe redeemed in several ways by Bview costumers:
• print discounts found on Bview or Local Sale Finder sites and bring vouchers to merchants;
• book a table via Bview or Local Sale Finder site in a catering outlet;
• use digital vouchers while showing discounts found on Bview or Local Sale Finder site on their mobile screens;
• find discount on Local Sale Finder iPhone app and show discounts to local merchants on their iPhones or iPod
Touches or book a table in the catering outlet;
• use digital voucher codes for online shopping;
4. Business reviews
• Title A summary title of the review.
• Pros A description of pros of dealing with the business.
• Cons A description of cons of dealing with the business i.e. detail on what the business could do better.
• Quality A measure of how good was the product or service was.
• Reliability A measure of how well the business delivered what was expected.
• Value A measure of how good the quality compared to price.
• Recommendation Indication of whether the User would deal with the business again i.e. would they recommend
them or not.
• Photographs Photographs that support or illustrate the review being given.
5. Business data additions
• Photographs
• Videos (Embedded from YouTube
• Description An in depth review of the business and the service they offer.
• Opening times Details of when the business is open.
• Payment methods Details of the types of payment accepted
• Employee profiles
Bview
170
6. Activity feeds
• Reviews Updates on all reviews written by other Users that are being followed.
• Messaging Updates on User communication.
In addition to following other users with whom they share interests, BView Users can also choose to follow
businesses listed on the site.
History
BView was founded in 2007 and was incubated within Xbridge
[6]
. The site went live in a Beta phase in March 2008
and was launched in April 2008 and first profiled byTechcrunch UK
[7]
in May 2007. In July 2008 TrustedPlaces and
BView announced a sales partnership
[8]
to offer a joint product to business owners.
BView is led by Brad Liebmann. Liebmann was the founder of Xbridge, Europe's largest online small business
insurer, after leaving Lehmann Brothers where he was VP of acquisitions and mergers in the IT sector. Liebmann
co-founded the business with Colin Bruce, also of Xbridge, and Adam Baker who was Managing Director of
Catering Pages
[9]
prior to selling the business.
The board of directors includes Cesar Mascaraque, currently Managing Director of Ask
[10]
Europe, having Left
Google which he joined in 2002 and Mike Brown, Managing Director and founder of Bolt Blue
[11]
.
The company was bought out of Xbridge by the management. BView is currently privately funded.
References and notes
• BView mashes up Yelp, Yell and Facebook to keep businesses honest
[7]
. Techcrunch UK.
• Business Catalysts: Bview Ltd.
[12]
Growing Business.
• Bview gives companies honest customer ratings
[13]
Recruiter.
• Ten of the best … money-saving iPhone apps
[3]
The Guardian.
• Make money from your mobile phone!
[5]
Lovemoney.com.
• Voucher search engine powered by BView
[1]
The Independent.
• The Independent launches online voucher search service
[14]
Brand Republic.
• Independent.co.uk launches new voucher channel
[15]
MarketingUK.co.uk
• Cool tools to save you money
[16]
Virgin Media.
External links
• Official BView site
[17]
• Official BView blog
[18]
• Official Local Sale Finder site
[19]
• Official Local Sale Finder blog
[20]
• Local Sale Finder iPhone app download
[21]
• CrunchBase Company Profile for BView
[22]
Bview
171
References
[1] http:/ / vouchers.independent. co. uk/
[2] http:// www. localsalefinder. co. uk/
[3] http:// www. guardian.co. uk/money/ 2009/ nov/ 10/ money-saving-iphone-apps
[4] http:// www. lovemoney. com/
[5] http:/ / www. lovemoney. com/ news/ ways-to-save/ make-money-from-your-mobile-phone-4145.aspx
[6] http:/ / www. xbridge.co. uk/
[7] http:// uk. techcrunch.com/ 2008/ 05/ 12/ bview-mashes-up-yelp-yell-and-facebook-to-keep-businesses-honest/
[8] http:/ / www. netimperative.com/ news/ 2008/ july/ 2/ trustedplaces-and-bview-strike-local-sales
[9] http:// www. cateringpages. com/
[10] http:/ / www. ask. com
[11] http:// www. boltblue. com
[12] http:/ / www. growingbusiness. co. uk/ 06959143451268101332/ bview-ltd. html
[13] http:// www. recruiter.co. uk/ Articles/ 336890/ Bview+ gives+ companies+ honest+ customer+ ratings. html
[14] http:// www. brandrepublic.com/ Discipline/ SalesPromotion/ News/ 969596/ Independent
[15] http:// www. marketinguk.co. uk/ Promotions-Incentives/ Independentcouk-launches-new-voucher-channel.asp
[16] http:/ / www. virginmedia.com/ money/ features/ cool-tools-to-save-you-money.php?ssid=8
[17] http:/ / www. bview. co. uk
[18] http:// blog.bview. co. uk
[19] http:// www. localsalefinder. co. uk
[20] http:// www. www. localsalefinder. co.uk/ blog/
[21] http:/ / www. localsalefinder. co. uk/ download/
[22] http:// www. crunchbase. com/ company/ bview
CafeMom
172
CafeMom
CafeMom
Type Private
Founded New York, New York
Headquarters New York, New York
Key people Michael Sanchez, Co-founder and
CEO
Andrew Shue, Co-founder
Employees 65 (August 2008)
Slogan |
Website
Cafemom.com
[1]
Type of site English
Registration Optional
Launched December 2006
Current status Active
CafeMom is an ad-supported social networking website which is specificially targeted at mothers and mothers to be.
The site launched in November 2006, within one year become the most trafficked website for women (by page
views) on the Internet, according to comScore.
[2]
CafeMom gets more than 3.1 million unique visitors a month,
accounting for over 140 million page views.
[3]
According to their own website, as of 2009, CafeMom.com has
turned profitable.
[4]
On March 30, 2010, CafeMom announced the launch of The Stir,
[5]
a new blog for moms featuring original content
covering topics such as celebrity gossip, parenting dilemmas (and solutions), current events, and home decorating.
Based in New York City, the company has about 65 employees. CafeMom is owned by privately held CMI
Marketing,
[6]
founded by Andrew Shue and Michael Sanchez.
History
CafeMom was founded in 2006 by Michael Sanchez and Andrew Shue.
In 1999, the childhood friends established CMI Marketing and subsequently ClubMom, the predecessor to
CafeMom. ClubMom was a web site that provided parenting information in the form of blogs, articles and message
boards. It also organized a shopping rewards program with various sponsors.
[7]

[8]
ClubMom ran until 2007, when
CMI Marketing decided to end the website in order to focus on their sister site by the name of CafeMom.
[9]
The idea of CafeMom originated with Andrew Shue when he became a father and he saw how his wife counted on
other mothers for support and information. Shue realised that there was a need for all mothers to have a way to share
and talk with other women and there was nothing out there that was bringing them together
[10]

[11]
CMI Marketing put together ideas of how the CafeMom website would look and function by looking at features of
other social networking sites. The company then took these ideas and simplified them when creating CafeMom to
make the website as effortless as possible in order to save the time of busy mothers.
[12]
CafeMom
173
CafeMom was officially launched and went live on November 15, 2006.
[13]
Many original ClubMom members were
encouraged to join the newly formed social networking site CafeMom in order to help it succeed.
[14]
Company
CafeMom is owned by CMI Marketing Inc., a New York-based company, founded in 1999, which offers Internet
community services. The services typically involve online chatting and photo sharing.
[15]
According to the company
website, as of 2011, CafeMom is currently being run by a team of nine staff members. Those members are:
• Michael Sanchez-the Chief Executive Officer and co-founder of CaféMom;
• Andrew Shue-the co-founder of CaféMom;
• Paul Bannister-the Executive Vice President;
• Laura Fortner-the Executive Vice President of Marketing, Insights and Business Development;Jonathon King -the
Senior Vice President of Sales Strategy
• Tracy Odell-the Senior Vice President of Content Strategy and Development
• Robert Palma-the Senior Vice President of Sales
• Steven Samuels-the Senior Vice President of Finance and Administration.
[16]
The work which CMI Marketing Inc. do is largely funded by other companies wishing to invest in their enterprise.
For example, as noted in the online newspaper MediaPost Publications, in 2007 the companies Highland Capital
Partners and Draper Fisher Jurvetson invested some $5 million in the company.
[17]
Since the end of 2008, CMI Marketing has been growing. This has been put down to the fact that at end of
November 2008 CafeMom launched a new ad-network known as the CafeMom Plus Network.
[18]
CafeMom Plus is
a network of online companies who are in partnership with CMI marketing and help to create revenue for them.
Some of those online companies include: Birthday Partnership Ideas; Coupon Cabin; Education.com; and
Families.com.
Board of Directors
CaféMom’s Board of Directors consists of John Fisher, Shelly Lazarus, Sara Levinson, Dan Nova and Michael
Sanchez and Andrew Shue.
[19]
The Board of Directors is a governing body of an incorporated firm that is
responsible for setting the company’s policies, monitoring the performances of the management team and managing
the company’s finance. The members are normally elected by company members.
[20]
Revenue Model
Cafemom is an ad supported website that generates revenue from over 100 different advertisers. Some of the revenue
comes from typical banner type ads that are placed on the website. As of 2008, Cafemom charged $20.00 for banner
ads which was double the rate for banner ads on MySpace.
[21]
However, unlike other social networking sites,
Cafemom also generates revenue using a slightly different approach to their advertising by allowing registered
mothers to interact with a sponsor's product. In fact, most of Cafemom's revenue is generated from customised
programs that allow the mothers to interact with various products. These customised campaigns will cost a company
$500,000. The interaction begins when selected members of Cafemom are given trial products to sample. These
products are then marketed to other mothers through comments posted on Cafemom about their experience and
opinion of the product. This type of ad program generates a great deal of revenue for Cafemom while allowing them
to reduce the number of ads that they need to display on the website.
[22]

[23]
CafeMom
174
Logo
The Cafemom logo consists of black and green letters. The word 'Cafe' is in black letters followed by 'mom' in green
lettering. The Cafemom logo is sometimes changed or enhanced with animation for holidays or seasons. It is often
the letter 'O' space in the word mom that is used to make the logo seasonal. For example, for Halloween one year the
Cafemom logo featured a pumpkin in place of the letter 'O' and for Earth day, in April 2011, a spinning globe was
inserted in place of the letter 'O'.
[24]
Website
Profile
There are two different ways to use the Cafemom website; one way is for nonmembers and the other for registered
users. If you are not a member of Cafemom and are still interested in using Cafemom, you are free to browse the
website to find information, read posts and articles without logging in. You are also able to use the search option to
find information on something specific. Access to the various tab features is also granted to nonmembers. For
example, there is the Answers tab where anyone can browse and read questions that other mothers have posted and
the responses they received to those questions. You can even vote in the Cafemom online polls by using the Polls tab
without joining the site.
However, most mothers do join Cafemom, because as with other social networking sites you need to be a member in
order to ask questions, post your own advice or create a blog. As a bonus, a member can also choose to receive free
products from various companies that sponsor Cafemom. Joining is free and requires a user to complete a form
requesting information similar to what other social networking sites require users to provide. You must also agree to
the joining terms set by Cafemom which states that members must be at least 16 years old.
[25]
A majority of the
members are women from the United States; however, there are women from numerous other countries represented
on the website.
[26]
CafeMom typically attracts moms between the ages of 25 and 54 (the average age is 32) who
have children under the age of 18. The main reason women join CafeMom is for conversation, friendship,
entertainment and to seek advice on various topics from raising kids to eating healthy.
[27]
Anyone can join CafeMom and become a member as long as you are not a dad.-It is a dad free zone-.
[28]
If men try
to join, their accounts are deleted in order to keep CafeMom a place where women can talk freely about the diverse
issues that concern them. Dads can go onto the page and get information and advice from sources such as Café
Answers; they are just not permitted to be a member.
[29]

[30]
CafeMom is set up in a similar way to other social networking sites. Each member has a profile where they can
upload a photo, post a comment and other members can leave messages. There is also an email feature and a buddy
list that allows users to see which friends they have online. As of 2005 and the formation of the Meebo powered
network, CafeMom members have also been able to connect simultaneously with their friends on other social
networking sites such as Facebook chat.
[31]
CafeMom
175
Meeting others mothers
Screenshot of the CafeMom homepage in April
2011.
Members of Cafemom users can meet other mothers online. This can
be done by visiting the CafeMom homepage, and then by clicking on
the tab entitled "Groups". After the page has loaded members can then
browse or search through lists of groups which have been set up by
moms online. According to one estimate, made by the founder of
CafeMom Andrew Shue in 2009, there are approximately 70, 000
groups online which mothers can choose to join, and all of those
groups are one of a kind.
[32]
Alternatively mothers can meet other moms online by asking or
responding to questions in the answer section of the website and/or by
posting comments about articles which have been written by moms
using the site. The Cafemom website also enables its users to keep in
touch with friends in the real world. Once a member of CafeMom, all users are given an e-mail account which
enables them to send e-mails to their friends in the real world.
Privacy Settings
Similar to other social networking services like Facebook or Bebo, Cafemom enables its users to determine who can
view their profile page. Every CafeMom member’s profile page has a drop-down menu which can be set to all,
friends, or private. Whereas the “all” setting allows everyone to see their profile page, the “friends” setting and
“private” setting only allows them or their friends to see their page. Furthermore, CafeMom also allows its members
to control who can view the information which they put online. For example, if a mom does not want others to know
such facts as their age but does want others to know such things as their interests then they can select from a series of
drop-down menus which facts they want to share with others, and which they do not.
However, as noted on the company website, there are certain features of the profile page which CafeMom does not
enable its users to set to private. Such features as their CafeMom screen name, online avatar, and mood can be
viewed by anyone at any time. In addition, there are separate privacy setting for all the journal articles and
photographs which members post online.
[33]
Online games
In 2009 CafeMom introduced a new section to their website, the online games section. Created in collaboration with
the developer Arkadium , there are more than 20 games which mothers can choose to play online including card,
puzzle, arcade, word, strategy, a sponsored game with Clorex and the CafeMom game, Latte land.
[34]
The section
was launched in 2009 as studies found that women aged between 25-64, many of whom would be using the site on a
daily basis, like to play games online in order to relieve stress and escape the challenges of everyday life. According
to one study which was carried out by eMarketer in 2008 more than 27 million women in the United States visited
online gaming sites in August 2008 alone.
[35]
In the Media
CaféMom often is often featured in newspapers, magazines and television and radio programmes across America.
Recent examples of its appearances have consisted of research studies as well as reporting on its own status in the
media. These articles have appeared in the New York Times, The Wall Street Journal, Good Morning America along
with programmes on The Today Show and Webmaster Radio. In 2009, the marketing news and expert advice
website, Clickz, published an article on CaféMom’s newly launched games section, and the impact it was making.
[36]

[37]

[38]

[39]

[40]

[41]
CafeMom
176
Other media news involving Cafemom includes the company Yahoo! Inc. In August 2010, it was reported that
Yahoo was seeking to acquire the profit making social networking site aimed at mothers. CMI Marketing and Yahoo
are presently negotiating over the price, as Cafemom seeks a higher price than what Yahoo! Inc. is offering. Other
interested companies include The Walt Disney Company.
[42]
Current activity
April 2011
CafeMom is encouraging all of their members to Go Green to help save the planet. In particular, they have been
encouraging them to:
• Opt for environmentally friendly produce;
• Recycle electrical goods; and
• Buy in groceries in bulk
[43]
Logo for the Stir
CaféMom publishes an online journal called The Stir. It provides
newspaper articles about parenting and issues surrounding children that
members can comment upon on discuss. It also links to related stories on
the site as well providing links to similar articles in the press, and gives
links to Twitter and Facebook where members can continue the debate.
Suburban Turmoil’s Lindsay Ferrier is a fashion columnist for the journal,
after selling her style blog, She’s Still Got It, to CaféMom.
[44]
The blog is
interactive, allowing CaféMom followers to write in and ask questions,
appeal for fashion advice and discuss trends. Ferrier became involved with
CaféMom after following CaféMom bloggers on Twitter and getting in touch with them. .
[45]
Awards
In 2007, CafeMom was ranked the #8 fastest growing site by Compete.com.
[46]
In 2008, CafeMom wins the Mashable Open Web Awards for "Top Niche Social Network".
[47]
The same 2008 year, CafeMom is selected by AlwaysOn as one of OnMedia's "Top 100".
[48]
In 2010, CafeMom wins a Lead411's award "New York City Hot 125".
[49]
References
[1] http:/ / www. cafemom.com/
[2] "Moms Are Hot: CafeMom Raises $12 Million" (http:/ / mashable. com/ 2008/03/ 18/ cafemom-funding/). Mashable. March 18, 2008. .
[3] "Mothers' little helper" (http:// www.crainsnewyork.com/ apps/ pbcs.dll/ article?AID=/20080504/ FREE/876270075). Crain’s New York
Business. May 3, 2008. .
[4] (http:/ / www. cafemom. com/ about/ index. php)
[5] "CafeMom Launches The Stir, the All-Day, Every Day Content Destination for Moms" (http:/ / www.alleyinsider.com/ 2007/ 8/
cmi_marketings_). PR Newswire. March 30, 2010. .
[6] ""CMI Marketing's CafeMom Raises $5 Million"" (http:// www.alleyinsider.com/ 2007/ 8/ cmi_marketings_). Silicon Alley Insider. March
22, 2007. .
[7] ""How CafeMom Works"" (http:/ / computer.howstuffworks.com/ internet/ social-networking/networks/ cafemom. htm). How Stuff Works
A Discovery Company. July 15, 2009. .
[8] ""Mothers' little helper"" (http:// www.crainsnewyork. com/ apps/ pbcs. dll/ article?AID=/20080504/ FREE/ 876270075). Crain’s New York
Business. May 3, 2008. .
[9] ""How CafeMom Works"" (http:/ / computer.howstuffworks.com/ internet/ social-networking/networks/ cafemom. htm). How Stuff Works
A Discovery Company. July 15, 2009. .
[10] ""Actor Andrew Shue becomes internet mogul with CafeMom"" (http:// www.nj. com/ news/ index. ssf/ 2009/ 03/
actor_andrew_shue_becomes_inte.html). New Jersey Online. March 24, 2009. .
CafeMom
177
[11] ""Moms Come Together at CafeMom"" (http:/ / abcnews. go. com/ GMA/ CelebrityCafe/story?id=7848058& page=1). ABC News/Good
Morning America. June 16, 2009. .
[12] ""Actor Andrew Shue becomes internet mogul with CafeMom"" (http:// www.nj. com/ news/ index. ssf/ 2009/ 03/
actor_andrew_shue_becomes_inte.html). New Jersey Online. March 24, 2009. .
[13] ""CafeMom Interview With Paul Bannister and Matt Zarzecki"" (http:// www.centernetworks.com/
conversation-with-cafemom-social-networking-moms). Center Networks. October 30, 2007. .
[14] ""Actor Andrew Shue becomes internet mogul with CafeMom"" (http:/ / www.nj. com/ news/ index. ssf/ 2009/ 03/
actor_andrew_shue_becomes_inte.html). New Jersey Online. March 24, 2009. .
[15] ""CMI Marketing, Inc.: Private Company information"" (http:// investing. businessweek. com/ research/ stocks/ private/snapshot.
asp?privcapId=120775). Bloomberg Newsweek. March 24, 2011. .
[16] ""CafeMom People"" (http:/ / www.cafemom. com/ about/ people.php). Cafemom.com. March 24, 2011. .
[17] "CafeMom Brews $5 Million in funding" (http:/ / www.cafemom.com/ about/ people.php). Mediapost.com. August 23, 2007. .
[18] "CafeMom Launches Ad Network for Mom Sites" (http:/ / www. centernetworks.com/ cafemom-plus-ad-network). Centernetworks.
November 20, 2008. .
[19] "People associated with CafeMom" (http:// www.quarkbase.com/ people/ cafemom.com). Quakerbase. 2011. .
[20] "Board of Directors definition" (http:/ / www.businessdictionary. com/ definition/board-of-directors.html). WebFinance Inc. 2011. .
[21] "The New Back Fence" (http:/ / www. forbes. com/ forbes/2008/ 0407/ 066.html). Forbes.com. March 13,2008. .
[22] "Mothers' little helper" (http:// www.crainsnewyork.com/ apps/ pbcs.dll/ article?AID=/20080504/ FREE/876270075). Crain’s New York
Business. May 3, 2008. .
[23] "How Cafemom Works" (http:/ / computer. howstuffworks.com/ internet/social-networking/ networks/ cafemom.htm). How Stuff Works.
July 15, 2009. .
[24] "Cafemom" (http:// www.cafemom. com/ ). 2011. .
[25] "How Cafemom Works" (http:// computer. howstuffworks.com/ internet/social-networking/ networks/ cafemom.htm). How Stuff Works.
July 15, 2009. .
[26] "Cafemom.com" (http:// websiteshadow. com/ cafemom. com). Website Shadow. 2011. .
[27] "Actor Andrew Shue becomes internet mogul with CafeMom" (http:// www.nj. com/ news/ index. ssf/ 2009/ 03/
actor_andrew_shue_becomes_inte.htm). New Jersey Online. March 24, 2009. .
[28] ""Moms Come Together at CafeMom"" (http:// abcnews. go. com/ GMA/ CelebrityCafe/story?id=7848058& page=1). ABC network. June
16, 2009. .
[29] "Actor Andrew Shue becomes internet mogul with CafeMom"" (http:/ / www.nj.com/ news/ index.ssf/ 2009/ 03/
actor_andrew_shue_becomes_inte.htm). New Jersey Online. March 24, 2009. .
[30] "Melrose Place Actor Makes Mom's-only Site" (http:// abcnews.go. com/ video/ playerIndex?id=7850536). ABC News. June 17, 2009. .
[31] "Meebo on CafeMom" (http:/ / vimeo. com/ 5073393). Vimeo LLC. June 9, 2009. .
[32] "Actor Andrew Shue becomes internet mogul with CafeMom" (http:// www.nj. com/ news/ index. ssf/ 2009/ 03/
actor_andrew_shue_becomes_inte.html). Nj.com. March 24, 2009. .
[33] "Tips for CafeMom security and privacy" (http:// www. cafemom.com/ about/privacy_tips. php). Nj.com. March 24, 2011. .
[34] "CafeMom Caters to Growing Numbers of Gaming Mothers" (http:/ / www.clickz.com/ clickz/ news/ 1708305/
cafemom-caters-growing-number-gaming-mothers). Clickz.com. March 24, 2011. .
[35] "CafeMom Gears up for Back to School Season with the Launch of a New Games Section" (http:/ / www. arkadium.com/ News/
ReleaseGamingCafeMomArkadiumFINAL.pdf). Arkadium.com. October 01, 2009. .
[36] "Woman to Woman, Online" (http:// www.nytimes. com/ 2008/ 08/ 14/ technology/ 14women.html?_r=3&adxnnl=1&oref=slogin&
adxnnlx=1220641636-FELmZ32V1jscwF01H04lZg). New York Times. 2008. .
[37] "Beyond Facebook: the Benefits of Deeper Friendships" (http:/ / online. wsj.com/ article/
SB10001424052748704635704575604353719548676.html?KEYWORDS=sue+friendship). The Wall Street Journal. 2010. .
[38] "The Today Show" (http:/ / today. msnbc. msn. com/ id/ 26184891#32027144). NBC. 2011. .
[39] [, http:/ / abcnews. go. com/ GMA/ Parenting/cafemom-website-cafemom-digital-village-mothers/story?id=10925421 "Good Morning
America"]. ABC. 2010. , .
[40] [, http:/ / www2. webmasterradio. fm/purse-strings/ 2009/ the-digital-mom/"Webmaster Radio"]. Webmaster Radio. 2004-2011. , .
[41] "CafeMom Caters to Growing Number of Gaming Mothers" (http:/ / www. clickz.com/ clickz/ news/ 1708305/
cafemom-caters-growing-number-gaming-mothers). Incisive Interactive Marketing LLC. 2011. .
[42] "Exclusive: Yahoo Eyes CafeMom for $100 Million Acquisition" (http:/ / kara.allthingsd. com/ 20100817/
exclusive-yahoo-eyes-cafemom-for-100-million-acquisition/). The Wall Street Journal. August 17, 2010. .
[43] "Promise to Make a Difference" (http:// www. cafemom.com/ special/ green/ ). CafeMom. April 22, 2011. .
[44] "She's Still Got It: Lindsay Ferrier's Style Blog Sold to CafeMom" (http:/ / www.blogher.com/
shes-still-got-it-lindsay-ferriers-style-blog-sold-cafemom). BlogHer. May 21,2010. .
[45] "She's Still Got It: Lindsay Ferrier's Style Blog Sold to CafeMom" (http:/ / www.blogher.com/
shes-still-got-it-lindsay-ferriers-style-blog-sold-cafemom). BlogHer. May 21, 2010. .
[46] CafeMom.com Ranks in the Top Ten of 2007'S Fastest Growing Sites on the Web (http:/ / www.hcp.com/ news/ newsdetails. php/ id/
58255)
CafeMom
178
[47] Moms Are Hot: CafeMom Raises $12 Million (http:/ / mashable. com/ 2008/ 03/ 18/ cafemom-funding/)
[48] CafeMom (http:// www. hcp.com/ cafemom)
[49] New York City Hot 125 (http:// www.lead411. com/ topnewyorkcompanies.html)
External links
• CafeMom (http:/ / www. cafemom.com/ )
• The Stir (http:// thestir. cafemom.com/ )
Cake Financial
179
Cake Financial
Cake Financial
Type Private
Industry Investing, Software
Founded 2006
Headquarters San Francisco, California
Key people Steven Carpenter, Founder and CEO
Sven Junkergård, Vice President Engineering
Products Rich Internet application
Revenue N/A
Employees 20+
Website
cakefinancial.com
[1]
Cake Financial was a free web-based financial services social network for individual investors allowing members to
share their real stock portfolios and performance with other members. The site was introduced publicly on 17
September 2007, at the TechCrunch40 Conference,
[2]

[3]

[4]
by Founder and CEO, Steven Carpenter. The company
also had a Cake Investment Club application on Facebook.
[5]
Cake had generated media coverage from a number of
financial news outlets such as Forbes,
[6]
Kiplinger,
[7]
BusinessWeek
[8]
and Barron's.
[9]
Cake was backed by Alsop
Louie Partners, as well as from angel investors.
[10]
CakeFinancial competed with other social investment and online
finance sites including Motley Fool, Mint.com, Piqqem and Covestor. The company was located in San Francisco,
California.
As of 14 January 2010, the site discontinued operations.
References
[1] http:/ / www. cakefinancial. com
[2] Morrison, Chris (17 September 2007). "New companies, continued: MusicShake, Cake Financial, Ponoko, TripIt standout" (http:/ /
venturebeat.com/2007/ 09/ 17/ new-companies-continued-musicshake-cake-financial-ponoko-tripit-standout/). VentureBeat. . Retrieved
2011-03-12.
[3] Sokullu, Emre (17 September 2007). "TechCrunch40: Crowd Sourcing" (http:// www. readwriteweb.com/ archives/
techcrunch40_crowd_sourcing.php). ReadWriteWeb. . Retrieved 2011-03-12.
[4] Ecker, Clint (18 September 2007). "Crunched in the valley: TechCrunch40 day one recap" (http:// arstechnica.com/ old/ content/ 2007/ 09/
crunched-in-the-valley-day-one-recap. ars). Ars Technica. . Retrieved 2011-03-12.
[5] Schonfeld, Erick (25 February 2008). "Cake Financial Now Lets You Track Your Friends’ Stock Portfolios on Facebook" (http:// www.
techcrunch.com/2008/ 02/ 25/ cake-financial-now-lets-you-track-your-friends-stock-portfolios-on-facebook/). TechCrunch. . Retrieved
2008-02-26.
[6] Barret, Victoria Murphy (10 December 2007). "Piece of Cake" (http:// www.forbes. com/ finance/forbes/ 2007/ 1210/ 056. html). Forbes. .
Retrieved 2008-01-06.
[7] Smith, Anne Kates (December 2007). "Network Your Way to Winning Stocks" (http:// www.kiplinger. com/ magazine/ archives/ 2007/ 12/
network. html). Kiplinger. . Retrieved 2008-01-05.
[8] Bogoslaw, David (13 November 2007). "Investing: The Net Wisdom of Peers" (http:// www. businessweek. com/ investor/ content/ nov2007/
pi20071112_053010. htm). BusinessWeek. . Retrieved 2008-01-05.
Cake Financial
180
[9] Carey, Theresa W. (8 October 2007). "A Mixer for Online Investors" (http:// online. barrons.com/ article/ SB119162676227550742.
html?mod=article-outset-box). Barron's. . Retrieved 2008-01-06.
[10] Dignan, Larry; Dan, Farber (17 September 2007). "Cake Financial leverages wisdom of the crowd for investing" (http:// blogs. zdnet.com/
BTL/ ?p=6288). ZDNet. . Retrieved 2008-01-04.
External links
• Cake Financial Homepage (https:/ / www. cakefinancial.com/ app/ pubHello. do)
CampusBuddy
CampusBuddy is an education-focused social web service that allows students see classmates online, share
professor reviews, and access official school statistics. Regarding official statistics, CampusBuddy has an official
grade database of over 80 million grades from 250 universities. This is considered a valuable resource by many
students, as it allows students to get an objective idea of the difficulty of certain professors and courses before
enrolling.
The website was launched in February 2008, by Mike Moradian, a UCLA alumni. Originally, it served as an
academic service at 44 colleges within California, but has since expanded to include more than 5,000 college and
50,000 high school networks.
[1]
The mission of CampusBuddy is to build a cohesive college networking platform, making the education process
more public, transparent and accessible.
[2]
Features
Official Grade Distributions
One key differentiators of CampusBuddy is the website's extensive database of official grade distributions, totaling
more than 80 million student grades at approximately 250 U.S. and Canadian Colleges.
[3]
Viewing grade histories
for classes and professor provides an objective view of how difficult a prospective class or professor may be.
[4]
Official grade distributions have long been of interest to the student population, but due to the significant efforts
needed to request, gather, and organize such official data from universities, such a database has never been created to
this scale.
[5]
Ratings and Reviews
CAMPUSBUDDY COPIES YOUR FACEBOOK PROFILE AND CREATES AN ACCOUNT FOR YOU AT
THEIR WEBSITE. WHAT THEY DO NOT TELL YOU IS THAT LATER YOU WILL NOT BE ABLE NEITHER
TO CHANGE YOUR PROFLE NOR ENTIRELY DELETE IT. BASICALLY THEY HOLD YOUR
INFORMATION, MAKE IT PUBLICLY AVAILABLE TO EVERYBODY AND VIOLATE THEIR PRIVACY
POLICY WHERE THEY STATE "... all information can be changed or removed at any time"; which is obviously a
lie. Check some of the reviews on Facebook and you will see for yourself. Stay away from it! I am currently having
difficulties getting a job since they copied information about me from my Facebook profile before I changed it, and
now I have difficulties explaining to employers what this information is when I look for internships/jobs.
Students on CampusBuddy can also write reviews of professors, academic departments, and their school in general.
[6]
Rating categories aim to capture meaningful data from the users.
[7]
For example, professor review categories
include; Effectiveness, Difficulty, Concern for Student Learning, Fairness, and Availability outside of class.
[8]
CampusBuddy
181
Facebook Integration
CampusBuddy is one of only 120 verified apps on Facebook. The CampusBuddy service is tightly integrated with
the Facebook platform.
[9]
Users can log in using on the CampusBuddy.com website using Facebook or can log in on
Facebook using the CampusBuddy application.CampusBuddy lets students share their classes and weekly schedules
with friends within their Facebook Profiles. Adding a CampusBuddy tab to the user's Facebook profile let's them
easily share classes with their friends. For prospective college students, CampusBuddy has admissions info and
school profiles for over 3,000 colleges.
University Pages
Campus Pages are the home pages for each school on CampusBuddy. The pages allow students to see students who
attend the school, photos, school grading and admission statistic, a Question-and-Answer board for the campus,
among other items. University pages are composed of official statistics and user-submitted data, however
CampusBuddy allows universities to verify and run their own pages as well.
References
[1] reveals grades by professors (http:/ /dailybruin. ucla. edu/ stories/ 2008/ feb/ 12/ site-reveals-grades-professors/Site)
[2] CampusBuddy Connects Students and Universities Through Social Media - Mashable 25 March 2009 (http:// mashable.com/ 2009/ 03/ 25/
campusbuddy/ )
[3] CampusBuddy Hands Over Campus Grading Records To Students - TechCrunch 17 October 2008 (http:// www.techcrunch.com/ 2008/ 10/
17/ campusbuddy-hands-over-campus-grading-records-to-students/)
[4] Professors Reveal Official Grading Histories - New University, UC Irvine 25 February 2008 (http:// www. newuniversity.org/main/
article?slug=professors_reveal_official_grading55)
[5] Campus Buddy dishes out the grades on SF State - New York Times 3 March 2008 (http:// xpress. sfsu.edu/ archives/ news/ 010444. html)
[6] New ‘Buddy’ System Helps Students Choose Classes - City on a Hill Press, UCSC 12 April 2008 (http:/ / cityonahillpress. com/ article.
php?id=1065)
[7] New Website Offers Professor, Course Ratings,” - The Guardian, UCSD 21 February 2008 (http:// ucsdguardian.org/ index.
php?option=com_content& task=view& id=9642& Itemid=2)
[8] New Web Site Evaluates Professors - Daily Aztec, San Diego State University 28 February 2008 (http:/ / www. dailynexus.com/ article.
php?a=16005)
[9] 10 Ways to Use Social Media to Pick a College - Mashable 20 July 2009 (http:// mashable. com/ 2009/ 07/ 20/ social-media-colleges/ )
External links
• CampusBuddy.com (http:/ / www. campusbuddy. com)
CampusNetwork
182
CampusNetwork
CampusNetwork, an internet social network first launched in the summer of 2003 as SEASCommunity.com, was
the first student-run online community dedicated to connecting users on college campuses.
History
CampusNetwork, a predecessor of Facebook,
[1]
was created by two Columbia University sophomores, Adam
Goldberg (who was student body president of the university's School of Engineering and Applied Sciences (SEAS))
and Wayne Ting (who was the class president of its liberal arts school, Columbia College). The site launched as
SEASCommunity in August, 2003.
[2]
The site offered its original users a unique forum to exchange ideas, to
showcase artistic expression, and to connect with other students. It eventually expanded to the entire university, and
was renamed CUCommunity, and quickly became an important source of social-interaction for its members
eventually connecting over 75% of the Columbia undergraduate population.
It became the place for the campus community which allowed greater individual control, communities compromise
social arrangements where individuals learn by participating. SEAS was arranged for students to interact and
participate together. All of online communities lack physical presence which influences and changes norm behavior.
[3]
In Fall 2004, facing growing pressure from Facebook at Columbia, but sensing its superior product might still win
out if it were able to expand as rapidly, CUCommunity relaunched as a national social working site,
CampusNetwork.
Site Features
Users could create personal homepages (eg. user.school.campusnetwork.com), post journals and photos. While it
never took off as well as its main competitor, Facebook, as of 2005, it had the second largest number of registered
users among college networking sites. CampusNetwork allowed users to create publicly accessible homepages.
Today Facebook is a social leading network site similar as SEAS it allows people to share ideas and is driven by a
small group. This is one of the popular sites, the one with the most visitors every day, it has heavy usage among the
young adults about 65% between ages 19-21 visit the site daily.
[4]
Undergraduate students suggest a strong
association between use of Facebook with strongest relationships. It provides greater benefits for users experiencing
low self-esteem. The site can be related towards work context, romantic relationship, and connecting with those with
shared ideas. It serves a big community (the campus), it is a tool for individuals who have difficulties maintaining a
strong relationship. Young adults leaving to college leave friends behind and need to create new networks at college,
they tend to add to Facebook since it does not exclude particular groups instead it accumulates which identifies why
people adapted to Facebook leaving behind SEAS.
[5]
SEAS was created as a place to centralize events for members
of the class 2006, users could upload favorite photos and discuss issues. It was relaunched in 2004 as CUCommunity
and later relaunched again as a social network site called CampusNetwork in fall 2004 but it failed again to gain
attraction.
[6]
CampusNetwork
183
Site Termination
With a peak of 240,000 users, the site was closed in February 2006. There is much speculation as to why the site was
shut down; however, none of it conclusive.
References
[1] (http:// seattletimes. nwsource. com/ html/ living/2002146476_othersites09. html) Jensen, J.J., "Connecting is just a click away," Seattle
Times, January 09, 2005. Retrieved October 26, 2007
[2] (http:// www. usatoday. com/ news/ education/ 2004-11-23-campus-connection-usat_x.htm) Bourne, Claire, "Web sites click on campus."
USA Today, November 23, 2004. Retrieved March 14, 2010
[3] http:/ / www. sciencedirect. com/ science?_ob=ArticleURL& _udi=B6W4X-44BMD1R-4& _user=2665692&
_coverDate=01%2F01%2F2001& _rdoc=1&_fmt=high&_orig=search&_origin=search&_sort=d& _docanchor=&view=c&
_searchStrId=1619182803& _rerunOrigin=scholar.google& _acct=C000058486& _version=1&_urlVersion=0&_userid=2665692&
md5=2bc889345ad57d63bdf56ff8214586f3&searchtype=a
[4] http:// rubiconconsulting. com/ downloads/ whitepapers/ Rubicon-web-community.pdf
[5] http:/ / museweb01-pub. library.uq. edu. au/ journals/ review_of_higher_education/v031/ 31. 1wolniak.pdf
[6] http:/ / community. seas. columbia. edu/ cslp/ reports/fall03/ CSLPScheduling.pdf
External links
• (http:// www. sfgate. com/ cgi-bin/ article.cgi?f=/c/ a/ 2004/ 12/ 13/ BUG65A8Q1I1.DTL) Kopytoff, Verne,
"Log on, link up. Social networking sits try to find new ways to keep users interested." SFGate, San Francisco
Chronicle, December 13, 2004. Retrieved March 15, 2010.
• http:/ / www. mediapost. com/ dtls_dsp_Spin. cfm?fnl=041008
• http:// www. columbiaspectator. com/ vnews/ display. v/ ART/ 2004/ 01/ 29/ 4018cb2de1dc6?in_archive=1
Columbia Daily Spectator, January 29, 2004 (broken link, to be fixed)
• (http:// www. dailypennsylvanian. com/ node/ 43413) Pollack, Beth "Columbia CampusNetwork site comes to
Penn," The Daily Pennsylvanian, October 12, 2004. Retrieved March 15, 2010.
• (http:// www. yaledailynews. com/ news/ university-news/ 2004/ 10/ 05/ campusnetwork-broadens-social-web/)
Pacia, Raymond "CampusNetwork broadens social web. Yale Daily News, October 5, 2004. Retrieved March 15,
2010.
• (http:// www. highbeam. com/ doc/ 1P1-100992952. html) Schirard, Jackie "Texas Tech first non-Ivy eschool to
join CampusNetwork." University Daily, Texas Tech, Lubbock Texas, (University Wire). Via HighBeam
Research archive (subsrcription). October 18, 2004. Retrieved March 15, 2010.
• (http:/ / www. highbeam. com/ doc/ 1P1-101103801. html) Crowley, Paul "CampusNetwork hopes to ensnare
Duke students." The Chronicle (Duke University), October 19, 2004. (University Wire). HighBeam Research
Archive (subscription). Retrieved March 15, 2010.
• (http:/ / www. dailycal. org/ article/16843/ new_online_group_hopes_to_net_uc_berkeley_students) Resnik, Nick
"New online group hopes to net UC Berkeley students." The Daily Californian, November 8, 2004. Retrieved
March 15, 2010.
• (http:/ / www. mediapost. com/ publications/ index.cfm?fa=Articles.showArticle& art_aid=584) Naples, Mark
"What if community and networking site's went to 'college?'" OnlineSpin, October 7, 2004. Retrieved March 14,
2010
• (http:/ / www. mediapost. com/ publications/ index.cfm?fa=Articles.showArticle& art_aid=584) Moghe, Sonia
"Texas A&M U.: Big 12 admitted on Ivy League network." The America's Intelligence Wire. Financial Times
Ltd. 2004. AccessMyLibrary. 14 Mar. 2010.
• (http:/ / www. pe. com/ lifestyles/ stories/ PE_Fea_Local_D_facebook1003.8b80154. html) Blatter, Helene
"College life goes digital." The Press-Enterprise, October 2, 2005. Retrieved March 15, 2010.
• (http:/ / media. www. gwhatchet. com/ media/ storage/ paper332/ news/ 2005/ 03/ 03/ UWireDcBureau/
Facebook. Faces. Lawsuits. Competition-884310.shtml) Nedeau, Jeanne "Facebook faces lawsuits, competition."
CampusNetwork
184
The GW Hatchet, March 3, 2005. Retrieved March 15, 2010.
• (http:// www. highbeam. com/ doc/ 1P1-110398621. html) Vawters, Tristan "U. Texas-Arlington student
arrested, charged with assault." "The Shorthorn," Arlington, Texas, June 23, 2005. Retrieved March 15, 2010.
• Chris Beam, The Other Social Network: How CUCommunity lost out to Facebook (http:/ / www.slate. com/ id/
2269131/), Slate.com, 29 September 2010.
Capazoo
Logo from December 2006 Webpage
Capazoo was a social network and entertainment web site
which allowed its members to add friends, write blogs, share
music, photos, and videos. Capazoo was co-founded by two
brothers, Michel Verville in Montreal Quebec and was
launched for the first time in November 2006. Capazoo shut
down for a period of time in the middle of 2007. Four
months after Capazoo relaunched in October 2007 the
co-founders sued each other in court due to the alleged corruption that was in the company.
[1]
Site features
Capazoo had a multi-lingual user interface which gave visitors and members the choice between English and French.
Members of Capazoo were able to search for other members and add them as friends. Friends could send messages
to each other via an internal messaging system. Capazoo also provided blogging, photo, video, and music upload
services.
One of Capazoo's unique features was the creation of its own online currency called Zoops. Members are able to
give other members Zoops for their videos, photos, music, blogs and profiles. Each Zoop was worth $0.01 U.S.
[2]
Capazoo provided their subscribed members with a debit card enabling them to turn their accumulated Zoops into
usable currency.
[3]
Capazoo also had a referral program that let members earn Zoops by referring new members to
the site.
On March 13, 2008 at 9 am EST, Capazoo Executives had a meeting where it was decided that they would lay off
their entire staff because of unresolved legal issues with the co-founders.
Ultimately, the company has become bankrupt and ceased all operations.
Partnerships
On December 18, 2007 National Lampoon Inc joined in a partnership with Capazoo. National Lampoon acquired an
equity stake in Capazoo.
[4]
All of National Lampoons internet content will be available on Capazoo. As well,
Capazoo agreed to sponsor a series of live stand-up comedy acts.
[5]
Capazoo had a partnership in place with ComedyNet to add exclusive content to Capazoo.
[6]
Iovation was contracted to handle fraud management and security services.
[7]
Capazoo also entered into a $5 million, three-year agreement with Savvis for web hosting services,
[8]
but received
criticism about making such a move.
[9]
Capazoo
185
References
[1] Capazoo at the heart of a family squabble on the Web (http:// lapresseaffaires.cyberpresse. ca/ article/20080211/ LAINFORMER/
802110512) (French)
[2] CapaZoo Has Lots of Ways to Make Money Off You (http:/ / mashable. com/ 2007/ 10/ 23/ capazoo/ )
[3] Time online can pay off (http:// www.azcentral.com/ arizonarepublic/business/ articles/ 1120biz-blogspot1120.html)
[4] Los Angeles Business Journal Online - business news and information for los angeles california (http:// www.labusinessjournal. com/ article.
asp?aID=643427802.4657711. 1567956. 1787785. 1153789.516& aID2=120603)
[5] National Lampoon Invests in Social Network Capazoo | Digital Media Wire (http:// www.dmwmedia. com/ news/ 2007/ 12/ 19/
national-lampoon-invests-social-network-capazoo)
[6] ComedyNet, Capazoo Launch Cable Network (http:/ / www.mediaweek.com/ mw/ news/ interactive/article_display.
jsp?vnu_content_id=1003663716)
[7] Iovation Signs Capazoo.com (http:/ / www.nwinnovation.com/ iovation_signs_capazoo. com/ s-0012368. html)
[8] SAVVIS Powers New Social Network Capazoo.com (http:// internetcommunications.tmcnet. com/ topics/ enterprise/ articles/
14417-savvis-powers-new-social-network-capazoocom. htm)
[9] [update] Capazoo’s misguided efforts | Montreal Tech Watch (http:// montrealtechwatch.com/ 2007/ 11/ 23/
update-capazoos-misguided-efforts/)
External links
• Internet Archive - Capazoo.com - Feb 2008 (http:// web.archive. org/web/ 20080211110601/ http:/ / www.
capazoo. com/ ) Signup Page (http:// web. archive.org/web/ 20070222083841/ www.capazoo. com/ Skaber/
JoinMe. html) Membership Page (http:// web. archive.org/web/ 20061221070820/ http:/ / www.capazoo.com/
Membership. html)
• Internet Archive - Capazooinsiders.com - Jan 2007 (http:// web.archive.org/ web/ 20070102191230/ http:/ /
capazooinsiders. com/ )
• Capazoo (http:// www. capazoo. com) (link down)
• Canoe (http:/ / www2. canoe.com/ techno/ nouvelles/ archives/ 2007/ 10/ 20071024-093819.html) (French)
Care2
186
Care2
Care2.com, Inc.
Type Private
Founded 1998
Headquarters Redwood City, California, United States
Key people Randy Paynter, founder and CEO
Marlin Miller, COO
Matthew McGlynn, founder, CTO
Industry Media
Products Care2.com
ThePetitionSite.com
PhotoChains.com
Revenue US$5.9 million (2006)
Employees 56 (2008)
Slogan "Care2 Make a Difference"
Website
www.care2.com
[1]
Type of site social networking
Available in English
Launched 1998
Care2 is a social network website that was founded by Randy Paynter in 1998
[2]
to help connect activists from
around the world. It has a membership of approximately 15 million people.
[3]
Care2's stated mission is to help people make the world a better place by connecting them with the individuals,
organizations and responsible businesses making an impact.
Overview
Care2 members create an online identity by filling out a profile with personal information, as in most social
networking sites, but Care2 also asks for information about its members' involvement in activism. The social
interactions on Care2 revolve around groups that connect people who care about similar issues. Internet petitions and
news articles posted by members are also frequently used.
Features
• Member profiles and groups to facilitate social networking
• Petitions that any citizen can create and distribute
• Petitions created and promoted by Care2 in partnership with nonprofit organizations
• "Click-to-Donate Races" to generate donations to charities (from ad sponsors), just by clicking
• Free E-Cards (which also generate free donations)
• Citizen News Network—members post news stories themselves and vote on which ones should be displayed
• Blogs
Care2
187
• Free photo sharing with unlimited upload space
• Email newsletters and "e-alerts" about various issues such as the environment and human rights
• "Care2 JobFinder," which lists jobs with progressive companies
• A "Green Living" channel with tips on living healthier, more sustainable lives
• Various content channels on topics such as Global Warming, Women's Issues and the 2008 U.S. Presidential
Election
• "Butterfly Rewards" virtual currency system in which "butterfly credits" can be gained through 17 types of
activities and redeemed on one or more of 13 humanitarian gifts to which Care2 makes real-world monetary
donations. Credits are not exchangeable for or equivalent to real-world currency.
References
[1] http:/ / www. Care2. com
[2] Lee Roberts, "Spreading Their Gospel on the Web" (http:// www. nytimes. com/ 2007/ 03/ 07/ business/ businessspecial2/ 07sustain. html)
2007-03-07 The New York Times
[3] Lauren Dugan, "Care2 CEO Explains How Social Action Isn’t Just Social Networking [Interview]" (http:/ / www.socialtimes. com/ 2010/ 08/
care2-ceo-social-action/) 2010-08-27 SocialTimes
External links
• Care2 (http:// www. care2. com)
• Care2's Nonprofit Blog, frogloop (http:// www.frogloop.com)
• Walk the Talk Show with Waylon Lewis Interview with Randy Paynter (http:/ / www.elephantjournal.com/
2008/ 07/ care2com/)
Pete Cashmore
188
Pete Cashmore
Pete Cashmore
CEO & Founder of Mashable
Born
September 18, 1985
[1]
Scotland, Great Britain
Website
Mashable.com
[2]
Pete Cashmore (born September 18, 1985) is the CEO and founder of the popular blog Mashable, a Technorati Top
10 blog worldwide. He founded Mashable in Aberdeen, Scotland in 2005 at age 19. Cashmore now divides his time
between Scotland, San Francisco, and New York.
In 2009, Cashmore was chosen as one of Inc Magazine's 30 Under 30, Forbes' Top 25 Web Celebs
[3]
and the
Huffington Posts' Top 10 Game Changers 2009.
[4]
He writes a weekly column on technology and social media at
CNN.
[5]
Cashmore's Twitter page, @mashable
[6]
, is one of Twitter's 40 most-followed pages, with 2 million followers. Pete
Cashmore was also crowned by INQ Mobile as the most influential Briton and most influential Twitter user in the
world in 2009.
[7]
References
[1] http:/ / www. facebook. com/ petecashmore?v=info
[2] http:// mashable. com/
[3] Ewalt, David M.. "The Web Celeb 25" (http:/ / www.forbes.com/ 2009/ 01/ 29/
web-celebrities-internet-technology-webceleb09_0129_top_slide_7. html). Forbes. .
[4] http:// www. huffingtonpost.com/ 2009/ 11/ 06/ huffpost-game-changers-wh_n_347226.html
[5] "Has the iPhone lost its cool?" (http:// www.cnn. com/ 2010/ TECH/05/ 21/ cashmore.iphone. cool/ index.html?iref=allsearch). CNN. May
21, 2010. .
[6] http:// www. twitter.com/ mashable
[7] "INQ’s Twitterati List Revealed" (http:// www.inqmobile. com/ lang/ en/ blog/ twitterati/). . Retrieved 2009-12-21.
External links
• Mashable (http:/ / www. mashable. com)
Cellufun
189
Cellufun
Cellufun
URL
m.cellufun.com
[1]
Type of site Mobile social network
Registration Optional
Available language(s) English, Spanish, Italian, German, Russian
Cellufun is a mobile social and gaming community where people meet and play social games. Cellufun is available
on any phone with a data plan, including smart phones, with no download required. People around the world can
access the Cellufun platform on any mobile network in more than 10 languages to create personal avatars, play social
games, chat, shop and make friends.
Based on Wall Street in New York City, the company was founded in 2005 by Stephen Dacek, Arthur Goikhman
and Cary Torkelson. For several years, the company relied on advertising as its sole source of revenue. In mid-2009,
Cellufun added a new revenue stream by introducing a premium virtual currency called "FunCoins" to compliment
the existing "earned" point system called Cellupoints. While all of Cellufun's games and applications remained free
to play, the introduction of FunCoins opened up some premium content such as unique avatar clothes and special
in-game advantages to those who wished to purchase the new currency
[2]
. Cellufun's emphasis on
community-driven mobile games and applications has created a community that, as of July 2009, consisted of over 2
million registered users
[3]
.
Cellufun partners with mobile operators, mobile device makers, and media companies such as AT&T Mobility,
Verizon Wireless, MetroPCS, Virgin Mobile, RIM, AOL, and USA Today to deliver branded entertainment and
custom-designed mobile marketing solutions.
Games
Social Games
• MOBile Wars
[4]
• Beach Party
[5]
• FunFlirts
[6]
• Call of the Pharaoh
[7]
- Winner of Best Game at the Global Mobile Awards 2008
[8]
• MobilePet Online
[9]
• Cellufun Ice Fishing
[10]
• Space Wars
[11]
• Cellufun Farming
[12]
• Cellufun Mining
[13]
Cellufun
190
Head-2-Head Board Games
• Chess
[14]
• Backgammon
[15]
• Battleship
[16]
• 4 In-A-Row
[17]
• Checkers
[18]
• MoThello
[19]
Casino Games
• Blackjack
[20]
• Video Poker
[21]
• One Thumb Bandit
[22]
• Scratch-n-Win
[23]
Adventure Games
• The Captives of Witch Hill
[24]
Iphone Applications
The Battle for Orion's Belt
Awards
On January 28, 2008, Cellufun's The Mobile Ring was awarded 2008 Best Mobile Game at NAPTE Mobile++ Top
12
[25]
. Then, on February 14, Cellufun scored at the highest level of the Mobile Industry by being awarded a joint
win in the "Best Mobile Game" category at the Global Mobile Awards 2008
[26]
, held at the Mobile World Congress
in Barcelona. Cellufun won for the multiplayer WAP game, Call of the Pharaoh, where players must work together
to build a pyramid.
References
[1] http:/ / m.cellufun.com/ ?f=Wikipedia
[2] O'Donnell, Jayne (December 24, 2009). "Unlike reality, virtual retail sales are hot, especially for avatars" (http:// www.usatoday. com/ tech/
products/2009-12-23-virtual-retail-sales-avatar_N.htm). USA Today. . Retrieved April 28, 2010.
[3] Cellufun passes 2m mobile gamers milestone | Mobile Entertainment News (http:// www.mobile-ent.biz/ news/ 33944/
Cellufun-passes-2m-mobile-gamers-milestone)
[4] http:/ / www. cellufun.com/ Games/ Game. asp?c=com& g=mob
[5] http:/ / www. cellufun.com/ Games/ Game. asp?c=com& g=beach
[6] http:/ / www. cellufun.com/ Games/ Game. asp?c=com& g=flirts
[7] http:/ / www. cellufun.com/ Games/ Game. asp?c=com& g=pyr
[8] (http:// www. globalmobileawards. com/history/ 2008_winners/ cellufun.html)
[9] http:/ / www. cellufun.com/ Games/ Game. asp?c=com& g=wapmp
[10] http:/ / www. cellufun.com/ Games/ Game. asp?c=com& g=fish
[11] http:/ / www. cellufun.com/ Games/ Game. asp?c=com& g=sw
[12] http:/ / www. cellufun.com/ Games/ Game. asp?c=com& g=farm
[13] http:/ / www. cellufun.com/ Games/ Game. asp?c=com& g=mine
[14] http:/ / www. cellufun.com/ Games/ games. asp?game=Chess
[15] http:/ / www. cellufun.com/ Games/ Game. asp?c=board& g=bg
[16] http:/ / www. cellufun.com/ Games/ Game. asp?c=board& g=ws
[17] http:/ / www. cellufun.com/ Games/ games. asp?game=4Row
[18] http:/ / www. cellufun.com/ Games/ Game. asp?c=board& g=ck
[19] http:/ / www. cellufun.com/ Games/ Game. asp?c=board& g=mo
Cellufun
191
[20] http:/ / www. cellufun.com/ Games/ Game. asp?c=cg& g=bj
[21] http:/ / www. cellufun.com/ Games/ Game. asp?c=cg& g=vp
[22] http:/ / www. cellufun.com/ Games/ Game. asp?c=cg& g=slots
[23] http:/ / www. cellufun.com/ Games/ Game. asp?c=cg& g=SnW
[24] http:/ / www. cellufun.com/ Games/ games. asp?game=Adventure
[25] NATPE Mobile++ Top 12 (http:/ / www.natpemobile. com/ ?page_id=39)
[26] Global Mobile Awards 2008 (http:// www.globalmobileawards.com/ winners. shtml)
External links
• Cellufun Corporate Site (http:// www. cellufun.com)
• Techcrunch (http:/ / www. techcrunch.com/ tag/ cellufun/)
• DigitalMediaNet.com (http:/ / dmnnewswire. digitalmedianet. com/ articles/ viewarticle.jsp?id=158477)
Central media
Central media were defined in the book The IRG Solution - hierarchical incompetence and how to overcome it
[1]
and were those media which repeatedly broadcast a single identical message to many recipients such as mass media
(newspapers, tv etc) magazines and specialist technical and scientific journals. These Central media were contrasted
to lateral media where many different, non-identical messages were passed laterally by individuals in an informal
social network- such as gossip networks, grapevines and so on. The book claimed that central media created
unintended and undesirable consequences which would ultimately lead in and off themselves to environmental, food,
energy and water crisis and associated social problems due to innate, unavoidable and unreformable attributes and
features in the kind of messages they could convey and to whom, which lead inevitably to a distorted view of the
world we lived in and the potential options available.
Mass Media
The book argued that on the one hand, mass circulation central media (newspapers, tv etc - mass media) could only
deal with very simplified concepts due to the need to create interesting, novel content for a very large number of
people, thus requiring simplification and dumbing down. The need for novelty to attract readers tended to focus on
generally ephemeral issues. The need for novelty prevented old, well established issues being repeated, thus they
could not it was argue focus on handing on and building knowledge and experience particularly tacit knowledge.
Specialist journals
On the other hand, low circulation specialist central media - such as scientific journals suffered from different
intrinsic drawbacks. By definition they were only accessed by a low number of people and were opaque to outsiders
and were forced to focus on the particular specialisation. Thus specialist central media tended not to deal with the
integration of technology or cross border issues, leaving many unresolved conflicts to occur at the boundaries
Overall all it was argued, central media whilst essential to the functioning of modern society, could not alone, in
general, transmit accumulated wisdom and tacit knowledge, nor deal or model the true complexity of the issues we
face as a global society, whereas lateral media could and did.
This all led to a lack of broad understanding of all complicated issues at a societal level, and the inability of
specialists sectors to cooperate, leading to disjointed and wasteful processes, and often counterproductive policies.
The book argued for the setting up of lateral media ( similar to what we would now call the Internet) which would in
effect be technological amplifiers to existing informal later media (informal social networks) to promote lateral
communications as a counter to the negative effects of central media.
Central media
192
References
[1] http:/ / www. claverton-energy.com/ ?dl_id=360 The IRG Solution Chapter 10
Further reading
• Andrews, D. (1986) "Information routing groups – Towards the global superbrain: or how to find out what you
need to know rather than what you think you need to know", Journal of Information Technology, 1, 1, Feb, 22-35.
details of lateral referral, diffusion*Andrews, David; The IRG Solution - Hierarchical Incompetence and how to
overcome it. Souvenir Press, London, 1984. Pages 200 - 220. ISBN 0-285-62662-0. Detailed description of the
proposal.
• Energy Research Group (http:// www. claverton-energy.com/ ), Open University. Communication Within the
Agriculture, Water, Waste and Energy Industries. Discussed examples of how the industries mentioned can be
integrated to a greater or lesser degree, leading to lower pollution and energy use. Discussed the need for IRGs
and how they might be organized. Emphasizes problem is lack of co-ordination and lateral communication
between organisations. Describes interlock research in detail, the relevance paradox and the
Bilharzia/schistosomiasis issue, central media, lateral diffusion, tacit knowledge, and Lateral Access Networks,
later renamed Information Routing Groups, development of private languages as a barrier to inter communication,
also describes how computers can be used to speed up lateral communication, and lateral referral . DC Andrews.
ERG 033. Open University, Walton Hall, Milton Keynes, England 1980.
• Energy Research Group (http:/ / www. claverton-energy.com/ ), Open University . Information Routing Groups.
DC Andrews. ERG 037. Generalisation of ERG 033, advocated development of software and automatic phone
answering modem to link up private PCs effectively creating an Internet. Open University, Walton Hall, Milton
Keynes, England 1980. David Andrews
• "The Importance of Knowing the Right People" (Article based on ERG 033 on Lateral Access Networks - the
forerunner of Information Routing Groups). Printed in the Guardian Newspaper, London March 20 1980.
Discussed Bilharzia / schistosomiasis relevance paradox.
• Graham, Taylor; The Hidden Manager, Communication technology and information networks in business
organizations. Cambridge / Los Angeles,1986. David Andrews and John Kent. Much tighter description of IRG
concept and its application to business management. ISBN 0-947568-15-8, 198 6 (http:/ / www.taylorgraham.
com/ books/ hidmancon. html)
• Library Association Record to a seminar run jointly by IEE and the LA on 'Biblionic man', held at the IEE on 26
November 1980. Covered same ground as ERG 033 and ERG 037.
• Martin, Brian; "Beyond Mass Media", Science, Technology and Society, [[University of Wollongong (http:/ /
www.uow. edu. au/ arts/ sts/ bmartin/pubs/ 95metro.html)], NSW 2522, Australia. General discussion of the
IRG concept]
• Martin, Brian; The Power Of Open Participatory Media And Why Mass Media Must Be Abandoned. March 20,
2006. General discussion of the IRG concept (http:// www.masternewmedia. org/ news/ 2006/ 03/ 20/
the_power_of_open_participatory.htm)
• Social Networks Meet News Aggregation And Filtering: Information Routing Groups (http:/ / www.
masternewmedia.org/news/ 2006/ 10/ 02/ social_networks_meet_news_aggregation. htm)
• Yewlett, J . L . Town Planning, Wales Institute of Science & Technology. "Networks: Developments in theory &
practice" (http:// www. insna. org/Connections-Web/ Volume09/ connections1986_IX-2-3.pdf).
The paper reviews developments in the USA & UK in recent years, progressing beyond network analysis to explore
the structure & use of networks. The paper seeks to address questions of how to construct multi-actor policy
structures, & build networks for particular purposes. Contributory concepts explored included the 'Reticulist', the
'Leader/Co- ordinator', the 'Segmented Polycephalous Network' & the 'Information Routing Group' in
"CONNECTIONS", Sunbelt Social Network Conference, World Congress of Sociology, American Sociological
Central media
193
Association, Volume IX, Nos. 2-3, Winter, 1986
Cheek'd
Cheek’d is a dating and social networking website based in New York City. It was founded in 2010 by Lori Cheek.
They also include a web address and a code. All you do is sign up and give out the cards at will. Users set up profiles
and recipients of the cards can look up their secret admirers and proceed as they like…or not. “They don't clearly say
‘I want to date you,’” explains Cheek. “But there are alluring sayings on each of them and a few laugh-out-loud lines.
I think it's a light and fun alternative to handing your regular card away. There's a bit of mystery behind the whole
process..
[1]
Concept
Subscribers get a set of 50 business cards that can can give out when someone catches their eye that they are
interested in meeting.
[2]

[3]
Each card has an interesting phrase like "I am totally cooler than your date" or "feel free
to stalk me" and a url to the subscriber's account at the website.
[1]

[2]
Recipients of the cards can then look up the
profile of the Cheek'd user with the information provided on the card.
[4]
The intent of the concept is to expand
subscriber's dating opportunities beyond the pool of people registered with an online dating service.
[5]

[6]
References
[1] Stephanie Rosenbloom (July 21, 2010). "The New Dating Tools: A Card and a Wink" (http:/ / www.nytimes. com/ 2010/ 07/ 22/ fashion/
22date.html?src=me& ref=general). New York Times. . Retrieved 2010-07-23. "Ms. Cheek, an architect who works part-time in sales for a
high-end Manhattan furniture company, founded one such venture, Cheek’d, which had its debut in May. Users receive calling cards to dole
out to alluring strangers they encounter in their everyday lives, be it in a club or in a subway on their morning commute. ..."
[2] Reso, Paulina (July 23, 2010). "Latest dating trends include Web-based calling cards and GPS-powered apps" (http:/ / www.nydailynews.
com/ lifestyle/ 2010/ 07/ 24/ 2010-07-24_latest_dating_trends_include_webbased_calling_cards_and_gpspowered_apps.
html#ixzz0wdT7LZiO). New York Daily News. . Retrieved 2010-08-15. "Members pay $25 for 50 cards and a month’s subscription. But your
catch of the day doesn’t have to pay anything to contact you through the site."
[3] "Cheek'd and FlipMe! Introduce Dating Cards" - Terra USA (http:// en.terra.com/ dating-relationships/ news/
cheekd_and_flipme_introduce_dating_cards/hof10740)
[4] Jenny Block (August 05, 2010). "Fox on Sex: The Art of Flirting" (http:// www.foxnews.com/ story/ 0,2933,598671,00. html?test=faces).
Fox News. . Retrieved 2010-o8-14. "A company called Cheek’d has come up with an interesting marriage of old school flirting and
newfangled technology. Founder Lori Cheek has created a set of subtle, black, business-sized cards that say things like, “i dare you,” “i can
break ice with this little card,” “you never know” and “my dog likes your dog.”"
[5] "Getting cheeky" - Honolulu Weekly (http:/ / honoluluweekly. com/ city-wise/ 2010/ 08/ getting-cheeky/)
[6] "Business cards for love" - Zeit Online (http:/ / translate. google. com/ translate?js=y& prev=_t&hl=en& ie=UTF-8&layout=1&eotf=1&
u=http:// www. zeit. de/ lebensart/ partnerschaft/2010-08/dating-cards-flirten&sl=auto& tl=en)
External links
• Official website (http:// http:// cheekd. com)
Chictini
194
Chictini
Chictini is a fashion-focused trendspotting site that is a hybrid of a social network and a social-shopping
bookmarking site. The site's name is a mixture of two common words used in the fashion industry ("chic" and
"martini"). Originally developed as a social marketplace site in 2006, the site later developed into a full-fledged
shopping-bookmarking site and later adding on social networking capabilities. The site gained heavy notoriety in
2007 after its official beta launch which included a controversial partnership with the MP3 search engine Seeqpod,
and became one of the first social networks to completely build the application into their user profiles.
The site has also gained attention because of the various personalities that have signed up as members on the site,
including famous musicians, magazine editors, reality stars, and socialites such as Lydia Hearst. Most recently as of
late, the site's forums have been a major stirring pot for a number of industry rumors, including the departures of key
fashion editors and designers from their respected posts. The site's admins found the rumor swirl so great and
over-diverting attention away from the rest of the site that they wiped all history of the forums clean in November
2008.
The site's main focus has been on providing attention to up-and-coming fashion personalities and designers "on the
cusp of breaking in."
Strangely enough, the NY-based site has garnered a large following in Germany and New Zealand despite little
efforts of marketing in those areas. Significant membership numbers in Chictini have also come from Canada,
France, the Philippines, China (mainly Hong Kong), Brazil, South Africa, Argentina, Indonesia, The United
Kingdom, Japan, Australia, Italy, India, and of course the United States.
In 2008, the site was nominated as a finalist by the popular tech blog Mashable for the Best Fashion site of 2008.
In late 2009, top celebrity client Britney Spears revealed her Chictini chicbook on her website, along with other
notable members Jill Zarin (from Bravo's The Real Housewives of New York City and top Canadian Musician
LIGHTS.
As of 2010, Chictini is currently being re-designed and preparing for brand new launch in 2011.
Members
Notable members (past and present) of the Chictini team:
• Joel Kendall 2006-2010,
• Gene Yraola 2006-Present,
• Genevive Yraola 2006-Present,
• Matt Way 2006-2008,
• Meri Kate O'Connor 2007-Present,
• Sugam Pandey 2008-Present,
• Balpreet Pankaj 2008-Present.
External links
• Chictini Website
[1]
References
[1] http:/ / www. Chictini. com
Cisco Eos
195
Cisco Eos
Cisco Eos was a software platform for Media & Entertainment (M&E) companies developed by the Cisco Media
Solutions Group
[1]
Unlike the Canon EOS product, Cisco says that "Eos" is not an acronym, but is pronounced as a word (i.e.,
EE-oss)
[2]
(The Volkswagen Eos is apparently also named after the Greek goddess.)
Eos is reported to be focused on helping M&E companies connect with online fans experiencing the disruptive
technology known as the digitization of content.
[3]
Cisco Eos Icon
Eos Overview
Cisco Eos is a hosted Software as a service platform that integrates
features from multiple point solutions that enable M&E companies to
"create, manage, and grow online communities" built around branded
entertainment content.
[3]
Eos supports all entertainment genres and incorporates social
networking, content management, site administration, and audience
analytics features into a single operating environment, using CMS
similar to Joomla! or Wordpress.
History
Cisco is known for manufacturing network devices. In 2003, Cisco
acquired Linksys and its line of home networking products, expanding the company’s focus in the Consumer
market.
[4]
Cisco continued its expansion in the Consumer market with the acquisition of Scientific Atlanta in 2006
[5]
and Pure Digital (the maker of Flip video cameras) in 2009.
[6]
Eos was launched as a homegrown addition to Cisco’s Consumer portfolio in January 2009 at the Consumer
Electronics Show (CES).
[7]
A year later at CES 2010, Cisco announced Eos 2.0. Eos 2.0 includes Facebook Connect integration, migration tools
for companies with existing sites and communities, and public APIs for third party developers who want to expand
and plug into the platform.
[8]
Eos 2.0 also features member group management to enhance fan engagement and
monetization.
[9]
Customers
The first customer announced for Eos was Warner Music Group. The first two Atlantic Records sites powered by
Cisco Eos were: Laura Izibor and Sean Paul.
[1]
Michael Nash, executive VP of digital strategy and development at
WMG, explained that they chose to partner with Cisco, because "we are not a technology company"
[10]
According to
Warner, with sites powered by Cisco Eos, the average unique user spends roughly 8.4 minutes on an artist site; this
level of engagement is more than 25 percent higher than on non-Eos sites.
[11]
Additional customers announced at CES 2010 include Tenth Street Entertainment and Travel Channel.
[12]
"According to Allen Kovac, founder and CEO, The Eleven Seven Music Group/Tenth Street Entertainment, the
relationship with Cisco and the Cisco Eos platform allows the company to expand its online presence to offer the
best content, interaction and overall experiences for fans and also lets artists operate their Web sites at the most
sophisticated levels."
[13]
According to Adam Sutherland, VP of strategy and business development at Travel
Channel, "As a content company, Travel Channel works with the right partners and platforms to engage its audiences
Cisco Eos
196
wherever they are without having to invest in proprietary technology development...We have been very successful
fostering community on popular social networking platforms and are now excited about incorporating this
functionality on our own Travel Channel Academy Web site. The Eos platform allows us to provide tools for our
community to contribute, comment and rate content."
[14]
In March 2010, Dogwoof became the first Cisco Eos customer in the U.K. According to Anna Godas, co-founder of
Dogwoof, "...Cisco Eos will enable us to take our online communities to the next level."
[15]
In May 2010, LOCOG
became the second Eos customer in the U.K. and the first in the sports vertical.
[16]
Partner Program
Cisco announced its Eos Partner Program at CES 2010.
[17]
Initial partners include Hot Studio, The Wonder Factory,
HCL, and Infosys.
Drawbacks
Compared to competitors Eos tends to be more pricey than other solutions. All data is stored on Cisco servers which
creates potential problem if site has to be transferred.
In April 2011 it was announced that Cisco will be closing down the EOS team.
Leadership
Cisco Eos is developed by the Cisco Media Solutions Group, led by Cisco employee Dan Scheinman
[18]
.
[19]
References
[1] White, Bobby. Cisco Intensifies Wooing of Entertainment Firms (http:/ / online.wsj. com/ article/SB123128575997659063.
html?mod=googlenews_wsj). Wall Street Journal. 2009-01-07. Retrieved on 2009-06-23.
[2] Brown, Scott (2009-01-21). Cisco Eos
TM
: What's in a Name? (http:/ / blogs.cisco.com/ media/ comments/ cisco_eos_whats_in_a_name/ )
Cisco Systems, Inc. Retrieved on 2009-06-23.
[3] Reardon, Marguerite. Cisco Adds Social Networking to its Forte (http:// news. cnet.com/ 8301-1023_3-10133792-93.html). CNET.
2009-01-06. Retrieved on 2009-06-23.
[4] Shim, Richard and Spooner, John. Cisco heads home with Linksys buy (http:// news. cnet.com/ Cisco-heads-home-with-Linksys-buy/
2100-1035_3-993457.html). CNET (http:// www. cnet. com). 2003-03-20. Retrieved on 2010-07-01.
[5] Reardon, Marguerite. Cisco closes Scientific-Atlanta buy (http:// news. cnet.com/ Cisco-closes-Scientific-Atlanta-buy/
2110-1036_3-6043542.html). CNET (http:// www.cnet. com). 2006-02-27. Retrieved on 2010-07-01.
[6] Schonfeld, Erick. It's Official: Cisco Buys Pure Digital (Flip Video) For $590 Million (http:// techcrunch.com/ 2009/ 03/ 19/
its-official-cisco-buys-pure-figital-flip-video-for-590-million/). TechCrunch. 2009-03-19. Retrieved on 2010-07-01.
[7] Levine,Barry. Cisco Goes Social with New Eos Platform (http:// www. crm-daily.com/ story. xhtml?story_id=63950&full_skip=1). CRM
Daily (http:/ / www. crm-daily.com/ ). 2009-01-08. Retrieved on 2009-06-24.
[8] Kerner, Sean Michael. Cisco Advances Social Media Platform (http:// www. internetnews.com/ infra/article.php/ 3856956). 2010-01-06.
Retrieved on 2010-01-28.
[9] Spangler, Todd. CES 2010: Travel Channel Gets Social With Cisco Eos (http:/ / www.multichannel. com/ article/
442621-CES_2010_Travel_Channel_Gets_Social_With_Cisco_Eos.php). MultiChannel News (http:/ / www. multichannel. com).
2010-01-06. Retrieved on 2010-07-01.
[10] Christman, Ed. Keynote Q&A: Cisco, WMG Discuss Online Strategy (http:// www. billboard.biz/ bbbiz/ content_display/ industry/
e3i8063110914089689614081af323a92fd). Billboard.biz (http:/ / www. billboard. biz/ bbbiz/ index. jsp). 2009-03-05. Retrieved on
2009-06-23.
[11] Kramer, Staci D. Cisco’s Eos Adds Music Partners—And A New Note With Travel Channel (http:/ / paidcontent.org/ article/
419-ciscos-eos-adds-music-partners-and-a-new-note-with-travel-channel). PaidContent. 2010-01-06. Retrieved on 2010-01-28.
[12] Kim, Ryan. CES2010: Cisco's Eos media platform gaining more momentum (http:// www.sfgate. com/ cgi-bin/ blogs/ techchron/
detail?entry_id=54124). San Francisco Chronicle. 2010-01-06. Retrieved on 2010-01-28.
[13] Azuri, Calvin Cisco EOS Introduces New Features in Social Entertainment Platform (http:/ / cisco-news. tmcnet.com/ cisco/ articles/
72217-cisco-eos-introduces-new-features-social-entertainment-platform.htm). 2010-01-08. Retrieved on 2010-01-28.
[14] Spangler, Todd. Travel Channel gets social with Cisco Eos (http:// www. multichannel.com/ article/
442621-CES_2010_Travel_Channel_Gets_Social_With_Cisco_Eos.php). Multichannel News. 2010-01-06. Retrieved on 2010-01-28.
Cisco Eos
197
[15] Kemp, Stewart. U.K.'s Dogwoof teams with CISCO for growth (http:// login. vnuemedia.com/ hr/content_display/ world/news/
e3ic04432c02b789744e77cd4a4e1ade8b2). 2010-03-16. Retrieved on 2010-4-26.
[16] Sahota, Dawinderpal. London 2012 to boost web presence using Cisco SaaS platform (http:/ / www.computing. co.uk/ computing/ news/
2263395/ london-olympics-gets-community). 2010-05-20. Retrieved on 2010-6-3.
[17] Cisco Eos Social Entertainment Platform Expands Footprint with New Customers, Features; Introduces Partner Ecosystem (http://
newsroom.cisco. com/ dlls/ 2010/ prod_010610b. html). 2010-01-06. Retrieved on 2010-01-28.
[18] http:/ / resources. cisco. com/ servletwl3/ FileDownloader/vamprod/495868/ Dan_Scheinman_bio_9.4. 08. pdf
[19] Duffy, Jim. Cisco taps scheinman to oversee media group (http:/ / www.networkworld.com/ news/ 2006/ 120606-cisco-scheinman.
html?nlhtc=1211ciscoalert1& ;company=Cisco%20/ %20Sprint). Network World (http:// www.networkworld.com/ ). 2006-12-06. Retrieved
on 2009-06-24.
External links
• Cisco press release (http:/ / newsroom. cisco. com/ dlls/ 2006/ corp_120606.html)
• Cisco Eos Platform page (http:// www.cisco. com/ web/ solutions/ cmsg/ platform.html)
• PC Mag point solution definition (http:/ / www. pcmag. com/ encyclopedia_term/0,2542,t=point+solution&
i=49447,00. asp)
• Consumer Electronics Show (CES) site (http://www. cesweb.org)
City-Data
198
City-Data
City-Data
URL http:/ / www.city-data. com/
Type of site social networking / information site
Owner Advameg, Inc.
Launched 2003
Alexa rank
1290
[1]
Current status Active
City-Data is a private Illinois-based social networking and information website known for its comprehensive
profiling system of U.S. cities, containing everything from sex offender lists to general city guides. City-data.com is
owned and operated by Advameg, Inc.
[2]
According to Quantcast, which directly measures the traffic to
City-data.com, as of March 19, 2010, it is ranked as 94th largest website in the United States with over 11 million
visitors per month and it is visited by a "fairly wealthy, more educated, adult audience.".
[3]
The website was created
in 2003.
[4]

[5]
U.S. cities, counties, zip codes, and neighborhoods are profiled and compared using data about race, income,
education, crime, weather, housing, maps, air pollution, religions and any other information deemed vital. In
addition, the website contains detailed information and articles about other features of local interest, such as schools
and their demographics and test scores, hospitals, libraries, tourist attractions, local businesses, restaurant inspection
findings, building permits, bridge conditions, hotels, water systems, airports, cell phone towers, property tax
assessments, and car accidents. The site allows users to obtain home value estimates and see recent home sales and
search for over 14 million businesses. In addition, it contains multiple tools, such as a gasoline usage calculator for
trips and mortgage calculators.
City-data.com has been featured on the CNN,
[6]

[7]
in Investor's Business Daily,
[8]
WABC-TV, Bay News 9 and
referenced by The New York Times,
[9]

[10]
Newsweek,
[11]
The Wall Street Journal,
[12]

[13]

[14]
USA Today,
[15]

[16]
Los Angeles Times,
[17]

[18]

[19]
Chicago Tribune,
[20]

[21]
San Francisco Chronicle,
[22]

[23]

[24]

[25]

[26]
The Boston
Globe,
[27]

[28]
The Miami Herald
[29]
among others. City-data.com has been referenced in 122 books.
[30]
City-data.com contains very active local and general Internet forum with over 11 million posts and 700,000
registered members.
[31]
It has been started near the end of 2005. City-data.com forum topics have been referenced by
and the subjects of multiple newspaper articles by publications such as Los Angeles Times,
[32]
St. Louis
Post-Dispatch,
[33]
Pacific Daily News,
[34]
KRQE News 13,
[35]
Columbia Missourian,
[36]
and The Salt Lake
Tribune.
[37]
In 2010, because of a post on the People Search forum, mother and son reunited 17 years after the son was
kidnapped.
[38]
City-Data
199
References
[1] "Traffic details for city-data.com" (http:// alexa. com/ siteinfo/ city-data.com). Alexa. . Retrieved 2009-09-09.
[2] "Advameg, Inc." (http:// www.advameg. com/ ). .
[3] "City-data.com Quantcast audience profile" (http:// www. quantcast. com/ city-data.com). . Retrieved 2010-03-19., "Quantcast Top 100
sites" (http:// www. quantcast. com/ top-sites-1). . Retrieved 2009-10-17.
[4] "Faqs.org: City-data.com website information" (http:// www.faqs. org/websites/ city-data.com/ ). . Retrieved 2009-08-14.
[5] "Internet Archive Wayback Machine: City-data.com" (http:// web. archive.org/web/ */ http:/ / www.city-data.com). . Retrieved
2009-08-14.
[6] "CNN June 11, 2009 Transcript" (http:/ / transcripts. cnn. com/ TRANSCRIPTS/ 0906/ 11/ cnr.04. html). . Retrieved 2009-09-08.
[7] "CNN May 30, 2009 Transcript" (http:// transcripts. cnn. com/ TRANSCRIPTS/ 0905/ 30/ ybl. 01.html). . Retrieved 2009-09-08.
[8] Deagon, B: "Here Comes The Neighborhood: Finding Best Now Easy", Investor's Business Daily, July 2, 2008
[9] "NY Times: Petit Family News" (http:/ / topics. nytimes. com/ top/ reference/timestopics/ people/ p/ petit_family/ index. html). The New
York Times. . Retrieved 2009-09-08.
[10] Gonzalez, David (2009-10-31). "NY Times: A Desolate Princess of the Bronx? Not Then, Not Now" (http:// www.nytimes. com/ 2009/ 10/
31/nyregion/31metjournal. html?_r=1). The New York Times. . Retrieved 2009-11-01.
[11] "Newsweek: The 9 Unhealthiest Summer Vacation Destinations" (http:/ / www.newsweek. com/ id/ 135901). . Retrieved 2009-09-08.
[12] Fletcher, June (2006-06-16). "The Wall Street Journal: The McMansion Glut" (http:/ / online. wsj.com/ article/
SB115042445578782114-email.html). . Retrieved 2009-09-08.
[13] Greene, Kelly (2009-02-14). "The Wall Street Journal: Sports Town" (http:// online. wsj. com/ article/SB123445355397477711. html). .
Retrieved 2009-09-08.
[14] Carlton, Jim (2009-02-10). "The Wall Street Journal: Shrinking Water Supplies Imperil Farmers" (http:/ / online. wsj.com/ article/
SB123423167165366189.html). . Retrieved 2009-09-08.
[15] Keen, Judy (2007-05-18). "USA Today: Detroit meltdown seeps into nearby suburbs" (http:// www.usatoday. com/ news/ nation/
2007-05-17-detroit-suburbs_N.htm). . Retrieved 2009-09-08.
[16] Iwata, Edward (2008-06-26). "USA Today: Hannibal, Mo., not flooded but still reeling" (http:// www.usatoday. com/ travel/destinations/
2008-06-25-hannibal-missouri-mark-twain_N.htm). . Retrieved 2009-09-08.
[17] "Los Angeles Times: Sarah Palin stirs up controversy in the wink of an eye" (http:// www.latimes. com/ news/ nationworld/washingtondc/
la-et-wink14-2008oct14,0,5440834. story). The Los Angeles Times. 2008-10-14. . Retrieved 2009-09-08.
[18] Holland, Gale; Mehta, Seema (2009-03-09). "Los Angeles Times: Anxious college hopefuls look for reassurance online" (http:// articles.
latimes.com/ 2009/ mar/09/ local/ me-chanceme9). The Los Angeles Times. . Retrieved 2009-09-08.
[19] Huffstutter, P.J. (2005-08-13). "Los Angeles Times: A Decrepit, Stirring Memorial" (http:/ / articles.latimes. com/ 2005/ aug/ 13/ nation/
na-wall13?pg=5). The Los Angeles Times. . Retrieved 2009-09-08.
[20] "Chicago Tribune: Community Profile: Woodstock blends rural, suburban" (http:/ / www.chicagotribune.com/ classified/ realestate/
McHenry_County_IL/chi-woodstock-profile_chomes_022feb27,0,830929.story). . Retrieved 2009-09-08.
[21] Novit, Mel. "Chicago Tribune: In suburban Deer Park, big lots and rural atmosphere leave you room to roam" (http:// www. chicagotribune.
com/ classified/ realestate/ chi-profile-52014,0,7191933.story). . Retrieved 2009-09-08.
[22] [www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2009/01/04/REHU152307.DTL&type=printable "San Francisco Chronicle: Well-planned
Pleasanton now a sought-after city"]. www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2009/01/04/REHU152307.DTL&type=printable. Retrieved
2009-09-08.
[23] Perrigan, Dana (2009-05-19). "San Francisco Chronicle: Belmont has country feel - with city amenities" (http:// www.sfgate. com/ cgi-bin/
article.cgi?f=/c/ a/ 2009/ 05/ 17/REM017K1QD. DTL). The San Francisco Chronicle. . Retrieved 2009-09-08.
[24] Perrigan, Dana (2009-02-18). "San Francisco Chronicle: Proud of past, South San Francisco looks ahead" (http:// www.sfgate.com/
cgi-bin/ article.cgi?f=/c/ a/ 2009/ 02/ 15/ REJK15QBMH. DTL). The San Francisco Chronicle. . Retrieved 2009-09-08.
[25] Perrigan, Dana (2009-04-19). "San Francisco Chronicle: They turned Half Moon Bay into home" (http:// www. sfgate. com/ cgi-bin/article.
cgi?f=/c/ a/ 2009/ 04/ 19/ REFF1738EU.DTL). The San Francisco Chronicle. . Retrieved 2009-09-08.
[26] Perrigan, Dana (2009-11-08). "San Francisco Chronicle: Palo Alto offers 'rich tapestry'" (http:/ / www.sfgate.com/ cgi-bin/article.cgi?f=/
c/ a/ 2009/ 11/ 07/ RE431AFFRN. DTL). The San Francisco Chronicle. . Retrieved 2009-11-14.
[27] Travaglini, Bella (2009-05-17). "The Boston Globe: From Pansy Patch to town houses $600k and up" (http:/ / www.boston. com/ news/
local/articles/ 2009/ 05/ 17/ from_pansy_patch_to_town_houses_600k_and_up/ ). . Retrieved 2009-09-08.
[28] Beam, Alex (2005-10-27). "The Boston Globe: Salamanders, relics, and deer, oh my!" (http:/ / www.boston.com/ news/ globe/ living/
articles/ 2005/ 10/ 27/ salamanders_relics_and_deer_oh_my/ ). . Retrieved 2009-09-08.
[29] "The Miami Herald: Tango takes off across South Florida" (http:// www.miamiherald.com/ news/ miami-dade/ gables-smiami/ story/
1337278. html). . Retrieved 2009-12-09.
[30] "Amazon.com: "City-data.com"" (http:// www.amazon. com/ s/ ref=nb_ss?url=search-alias=stripbooks&field-keywords="city-data.
com"& x=0& y=0). . Retrieved 2009-10-27.
[31] "City-Data homepage" (http:// www. city-data. com). . Retrieved 2009-11-01.
[32] Holland, Gale; Mehta, Seema (2009-03-09). "Los Angeles Times: Anxious college hopefuls look for reassurance online" (http:// articles.
latimes.com/ 2009/ mar/09/ local/ me-chanceme9). The Los Angeles Times. . Retrieved 2009-10-17.
City-Data
200
[33] Sutin, Phil: "St. Louis County may go with 'Michigan Left' at Hanley-Manchester", St. Louis Post-Dispatch, Dec 31, 2008
[34] "Pacific Daily News: High school spirit lasts for Guam alumni" (http:/ / pqasb.pqarchiver.com/ guampdn/ access/ 1744643221.
html?FMT=ABS& amp;date=Jun+ 10,+ 2009). Pacific Daily News. 2009-06-10. . Retrieved 2009-10-17.
[35] "KRQE: Crowning forest fire endangers Timberon" (http:/ / www. krqe.com/ dpp/ news/ environment/
environment_krqe_albuquerque_forest_fire_threatening_mountain_town_200905062005). . Retrieved 2009-10-17.
[36] "Columbia Missourian: Where should I live?" (http:/ / www.columbiamissourian.com/ stories/ 2008/ 04/ 24/ where-should-i-live/). .
Retrieved 2009-10-17.
[37] "The Salt Lake Tribune: Cuisine quest: Shrimp chowder, as Donna made it" (http:/ / www. sltrib. com/ food/ci_14641779). . Retrieved
2010-03-19.
[38] "Times Live (NZ): Mother and son reunited 17 years after kidnap" (http:// www. timeslive. co. za/ news/ article287206.ece). . Retrieved
2010-02-01.
External links
• City-Data website (http:/ / www. city-data.com/ )
CIX
CIX (originally Compulink Information eXchange) was one of the earliest British Internet service providers.
Founded in 1983 by Frank and Sylvia Thornley, it began as a FidoNet bulletin board system, but in 1987 was
relaunched commercially as CIX. At the core of the service were many thousands of "conferences" - groups
established by users to discuss particular topics, conceptually not unlike newsgroups but limited to CIX subscribers
(who sometimes describe themselves as 'Cixen'). These conferences still exist today although the CIX service has
since expanded to include many other features. The service is funded by a monthly subscription charge rather than
by advertising.
In 1988 it provided the first commercial Internet email and Usenet access in the UK. CIX then grew rapidly,
reaching a peak of more than 16,000 users in 1994, before starting to lose customers to the newly-formed Internet
service providers that offered free access to the mass market using 0845 dialup, such as Demon (which was started
by Cixen Cliff Stanford, whose CIX nickname was 'Demon'), Pipex, AOL and Freeserve.
In its heyday, CIX was one of the UK's premier online locations for both technical and social interaction. It hosted
several official online support areas for companies such as Borland and Novell and counted among its subscribers
many of the UK's technology journalists (some of them wooed with free accounts), which ensured regular mention in
the computing press.
The Liberal Democrats have used CIX as a conferencing system and a branded version of the Off line reader Ameol
is provided for their use.
Later company history
In 1996 the Thornleys decided to expand CIX's services to include full 0845 dialup Internet access known as CIX
Internet. However, take up was limited (possibly due to an above-average cost) even though technically it was rated
for many years as one of the best internet providers in the UK.
In March 1998 a management buy-in backed by Legal & General Ventures was successful. The buy-in team
comprised Doug Birtley, Managing Director; Niels Gotfredsen, Finance Director; Graham Davies, Sales and
Marketing Director and Lisa Pennington. Frank and Sylvia Thornley contracted to remain with the company for a
minimum of three years.
In 2000 CIX was sold to Telenor, a Norwegian telecommunications company. CIX was re-branded and merged with
XTML of Manchester and Norsk Data of Newbury to form the UK arm of Nextra, the UK Internet subsidiary of
Telenor.
CIX
201
In June 2002 the CIX service was outsourced by Telenor to Parkglobe, a company specially set up for the purpose by
several long-term staffers and directors led by Graham Davies.
In July 2002 Telenor sold the business to GX Networks aka PIPEX.
Between 2003 and the present, several additional services including online calendars, contact lists and document
libraries, plus voice-to-email, fax2email, and conference call facilities have been added.
In 2004 CIX Conferencing was relaunched as CIX Online and given a Web interface as an alternative to the text
interface. Customer acceptance of the Web interface has been limited, due partly to its cumbersome nature when
compared to the OLRs (Off Line Reader - this allowed the upload and download of new messages with messages
editing performed off-line) that most cixen use.
In April 2007 the first prototype of the Cix Forums website was launched. This new online way to access the content
is designed to attract more users.
In September 2007 the various CIX websites suddenly revealed a new extension of the acronym; Compulink
Information Exchange had morphed into Collaborative Information Xchange.
In September 2008 Graham Davies announced that the API behind CIX Forums would be available in October 2008
allowing interested parties to create additional user add-ons.
Technical information
CIX Conferencing is based on the CoSy Conferencing System, though it has been heavily modified by generations
of staff to add new features. The CoSy conferencing system used by CIX was initially run on a UNIX server. (This
was initially the same CoSy code-base on which BIX the US-centric Byte Information eXchange was based.)
At first, users read the text-based (ISO 8859-1) CIX messages online, but the UK's practice of charging per minute
for telephone calls led to the development of off-line readers (OLRs). The first CIX OLR was TelePathy
(DOS-based), which developed into the first WIndows OLR - WIgWam (now an open-source project, under the
name Virtual Access). The official Windows OLR for CIX is called Ameol, from A Most Excellent Off-Line reader.
This handles email, CIX conferencing and Usenet, and is freely available. It was written independently by Steve
Palmer in 1994, and more than a decade later, it is still the most popular way of accessing Cix. Many other OLRs,
written by CIX users, are also available for other operating systems, such as Lucy on the Amiga, and Polar for Psion
PDAs. Augur is an Open Source OLR designed for CIX.
In 1996, it was decided to port the system to Sun hardware, and upgrade the bank of modems. ISDN dial up access,
and ability to use the Internet to blink (a term used to collect messages) were also introduced.
Example conferences
Some of the busiest conferences on CIX are enquire_within (general discussion), bikers, windows_xp (support for,
and discussion of, Windows XP), windows_vista, digital_tv, philology (words and their derivations), cultmedia, mac
(support for, and discussion of, Apple computers and Mac OS), carp (the Campaign for Real Pedantry - discussion of
any fine points of detail, often concentrating on the use and abuse of the English language), internet, own.business,
gussets_live! and gps (Global Positioning System). Another busy conference is sasha_lubetkin, a conference for a
much loved member of the system with the same name.
CIX
202
References
• Disembodied Fellowship & Real-Time Ribs by davey winder
[1]
• Bug Hunting in Corel
[2]
• Need to Know, Blinking rules
[3]
• PC Pro, How to be an internet Guru. Davey Winder
[4]
External links
• CIX Forums
[5]
• CIX Office
[6]
• CIXen Barbie
[7]
• Ameol2
[8]
• CIX VFR Club
[9]
References
[1] http:/ / www. rheingold.com/ electricminds/ html/ vcc_profile_3188.html
[2] http:/ / designer-info.com/ Draw/bug_hunting. htm
[3] http:// www. ntk. net/ 2000/ 05/ 26/
[4] http:/ / www. pcpro.co. uk/ features/ 52920/ how-to-be-an-internet-guru.html?searchString=cix
[5] http:// forums.cixonline. com/
[6] http:/ / office.cixonline. com/
[7] http:/ / www. cixbarbie.co. uk/
[8] http:// www. ameol. com/
[9] http:/ / www. cixvfrclub.org.uk/
Classmates.com
203
Classmates.com
Classmates.com
URL
classmates.com
[1]
Commercial? mixed
Type of site Social network service
Owner United Online
Created by Randy Conrads
Classmates.com is a social network service created in 1995
[2]
by Randy Conrads who founded Classmates Online,
Inc.
[3]
The social media website was originally designed to assist members in finding friends and acquaintances from
kindergarten, primary school, high school, college, work and the United States military. In 2010, CEO Mark
Goldston described the transition of the website "to increasingly focus on nostalgic content" such as "high school
yearbooks, movie trailers, music tracks, and photographic images."
[4]
To this end, and to appeal more to older users,
the website name was changed to Memory Lane, which included a website redesign.
[5]
Corporate Information
United Online, Inc. (Nasdaq: UNTD) acquired Classmates Online in 2004
[6]
and continues to own and operate the
company as part of its Classmates Media Corporation subsidiary.
Classmates Media operates online social networking and loyalty marketing services under the Classmates.com
[7]
and
MyPoints
[8]
brands.
Classmates Media also operates the following international sites designed to enable users to connect with old friends:
• StayFriends.de (Germany)
• StayFriends.se (Sweden)
• StayFriends.at (Austria)
• Trombi.com (France)
Classmates Media Corporation's business model is based on user-generated content and revenue from paid
subscriptions and advertising sales.
[9]
Users and ranking among other social networking sites
As of November 2010, Classmates was not among the top 10 social networking websites and forums, as measured
by Hitwise.
[10]
The previous time Classmates appeared on Hitwise's top 10 list of social networking websites was June 2009, when
it appeared tenth with 0.45% market share.
[11]
In early 2008, Nielsen Online had ranked Classmates as number three in unique monthly visitors (U.S. home, work)
among social networking sites.
[12]
As of June 30, 2008, Classmates Media had more than 50 million members, but
only 3.8 million pay subscribers.
[13]
In 2006, television program The View mentioned Classmates.com as having more than 40 million
[14]
members in the
United States and Canada.
Classmates.com
204
According to the Online Publishers Association Paid Content U.S. Market Spending Report, Classmates.com was
Number 4 among the Top 25 Web Destinations Ranked by Consumer Content Revenue in both 2002 and 2003
[15]
(the last years that individual site rankings were broken out). As more users move to Facebook, the site has fallen in
popularity. Alexa.com shows Classmates.com to be the 4,211 most visited website on March 12, 2011, falling from
the top 1,000 as recently as January 2010.
[16]
Privacy
Classmates.com members use real names, not screen names (although some members use a "fake name"). Member
privacy is protected through a double-blind email system, so email addresses and contact information are never
revealed unless self-disclosed by members one-on-one.
Registering and networking
It is free for people to register as a Basic member of Classmates.com. Basic members can create profiles and search
the entire social network service for friends. Basic members may also post to and read community message boards
and view information about upcoming reunions, but they may not email anyone or view other members' profiles.
They can write emails and send them, but the recipient cannot read them unless the sender becomes a paid member.
This doesn't become apparent until an email is already composed and sent. Basic members who try to send emails or
view profiles are funneled to a page where they can upgrade to Gold member status for a fee. Gold members, who
pay a fee, may view other members' profiles, photos, biographies, timelines, interests, announcements and send
email to and receive email from any member, view notes posted on their profile bulletin board, see the names of
others who have visited their profile and signed their guest book, access and use tools for planning reunions and
create their own private groups.
Controversial business practices
It is standard practice for Classmates.com to auto-renew memberships at the end of each billing period. In December
2006, when PC World magazine field tested several companies to determine how easy or difficult it was to cancel
their service, Classmates.com was one of the companies that received their worst rating.
[17]
Classmates.com also routinely sends e-mails indicating that one of the recipient's classmates is looking for him/her.
Allegedly, this is frequently untrue, and Classmates.com currently faces a lawsuit for this practice (which, if the
allegation is true, constitutes fraud).
[18]
In addition, Classmates.com does not allow members to provide each other
with private e-mail addresses, street addresses or phone numbers since this would allow the members to
communicate with one another outside of the site and therefore not pay for communications.
Settlement on hidden online shopping fees
On August 18, 2010, New York Attorney General Andrew Cuomo announced a settlement with six companies,
including Classmates, as part of a probe into the discount club industry. Classmates was among the retailers that
agreed to pay $2.1 million toward refunds and consumer education.
[19]
Under the scheme investigated, consumers
who signed up for discounts or cash-back promotions were asked to enter their payment information; entering this
information triggered small, easy-to-overlook recurring charges on the accounts, billed to unfamiliar company
names. Classmates' share of the settlement amounts to $960,000 and a commitment to end these practices.
[20]
Classmates.com
205
False Advertising Lawsuit Settled
Seattle-based Classmates.com has agreed to pay up to $9.5 million to its users to settle a lawsuit that accused the
social network of sending fraudulent emails that told recipients their old friends from school wished to reconnect
(and the recipients would need to buy Classmates.com memberships to receive their old friends' contact
information). The lead plaintiffs in the case, David Catapano and Anthony Michaels, would each receive $20,500 as
part of that provision.
Piggybacking
United Online, the parent company of Classmates.com, earned $70 million from marketing practices under
investigation in 2009 by the Senate Commerce Committee involving piggybacking a second credit card transaction
with membership to Classmates.com involving a loyalty program.
[21]
References
[1] http:/ / www. classmates. com
[2] CBS News, August 30, 2003. In Search of the Past (http:/ / www.cbsnews. com/ stories/ 2003/ 05/ 05/ 60II/main552363.shtml).
[3] Classmates, 2006. About Classmates Online, Inc (http:/ / www.classmates. com/ cmo/ about).
[4] http:/ / investor.untd. com/ releasedetail. cfm?ReleaseID=526852
[5] Todd Bishop (February 23, 2011). "Classmates.com brand demoted in 'Memory Lane' site launch" (http:// www. techflash.com/ seattle/
2011/02/ classmatescom-gets-demoted-in-memory. html). TechFlash.com. . Retrieved 2011-02-27.
[6] Seattle Times, October 26, 2004. No. 2 Internet service provider buying Classmates Online (http:/ /archives. seattletimes. nwsource. com/
cgi-bin/texis. cgi/ web/ vortex/display?slug=classmates26& date=20041026).
[7] http:/ / www. classmates. com
[8] http:// www. mypoints. com
[9] No. 2 Internet service provider buying Classmates Online (http:/ / archives.seattletimes. nwsource.com/ cgi-bin/ texis.cgi/ web/ vortex/
display?slug=classmates26& date=20041026).
[10] http:// www. marketingcharts. com/ interactive/top-10-social-networking-websites-forums-september-2010-14529/
[11] http:// www. marketingcharts. com/ interactive/top-10-social-networking-websites-forums-june-2009-9777/
[12] Nielsen Online, February, 2008. Nielsen Online Unique Monthly Visitors Ranking for Classmates.com (http:// www. marketingcharts.com/
interactive/top-10-us-social-network-and-blog-site-rankings-issued-for-feb-3851/
nielsen-online-top-10-social-networking-sites-us-february-2008jpg/).
[13] http:// investor.untd. com/ releasedetail. cfm?ReleaseID=328744
[14] The View, February 1, 2006. Take a Second Chance with that First Love (http:// www.theviewnewspapers. com/ article.
asp?article=7029&paper=91&cat=187).
[15] Online Publishers Association, May 2004. Paid Content U.S. Market Spending Report (http:// www.online-publishers. org/ pdf/
opa_paid_content_report_may04.pdf) (PDF file).
[16] http:// www. alexa. com/ siteinfo/ classmates. cominvestor.untd. com
[17] "Just Cancel the @#%$* Account! Big Hassles," (http:// www.pcworld.com/ article/id,128206-page,8-c,webservices/ article.html) PC
World Magazine, December 22, 2006. Accessed May 30, 2007.
[18] http:// www. wired.com/ politics/ law/ news/ 2008/ 11/ classmates
[19] "UPDATE 1-Cuomo says 6 settle on hidden online shopping fees" (http:/ / www.reuters.com/ article/
idUSN1820540420100818?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+reuters/ privateequityNews+(News+ / +
US+ / +Private+Equity+News)& utm_content=Google+ Reader). Reuters. August 18, 2010. .
[20] http:/ / www. ag. ny. gov/ media_center/2010/ aug/ aug18a_10.html
[21] Greg Sandoval (November 23, 2009). "E-tailers snagged in marketing 'scam' blame customers" (http:// news.cnet. com/
8301-1009_3-10403286-83. html). Cnet.com. . Retrieved 2009-08-22.
Classmates.com
206
External links
• Classmates.com official website (http:/ / www.classmates. com)
• Classmates Online, Inc. Privacy Policy (http:// www.classmates. com/ cmo/ privacy.jsp)
• Steven McArthur, Classmates Online, Inc. President Interview, Oct '08 (http:// www.socialnetworkingwatch.
com/ 2008/ 10/ steven-mcarthur.html)
• Consumer complaints against classmates.com (http:/ / www.consumeraffairs.com/ dating_services/ classmates.
html)
Cloob
207
Cloob
Cloob
URL
cloob.com
[1]
Slogan cloob dot com : virtual society of Iranians all across the world
Commercial? yes
Type of site Social network service
Registration yes (not compulsory)
Available language(s) Persian and some other languages including English
Launched
December 21, 2004
[2]
Alexa rank
< 739
[3]
Current status Active
Cloob.com is a Persian-language social networking website, mainly popular in Iran. After the locally (and
internationally) popular social networking website Orkut was blocked by the Iranian government, a series of local
sites and networks, including Cloob, emerged to fill the gap. Its main page contains the title Iranian Virtual Society
and states that all content is controlled in accordance with Iranian law, a policy intended to lower the risk of
government censorship. It has an invite-only registration system.
The website claims to have around 1 million members and over 100 million page views per month. Users have
access to features like: internal email (for individual friends, groups of friends and community members),
communities and community discussions (clubs), personal and community photo albums, article archive for
communities, live messaging and chat rooms for communities, weblog, job and resume database, virtual money
(called coroob), income/expense book keeping for individual members, online shops for offering goods and services,
classifieds, questions and answers, link and content sharing, news, member updates and extensive permission setting
capabilities.
Some of the services consume virtual money. For example, advanced search in community discussions, advanced
member search, receipt for email messages, list of profile visitors and a few other services will use different amounts
of member's available virtual money. It is possible to buy virtual money or transfer it to other users.
Cloob was censored on 7 March 2008 (the period of Parliament elections) by Iran Government. However, after what
the Cloob management called "removal of illegal and controversial content" access was restored to Iranian internet
users on 29 April 2008. On 25 December 2009 it was once again censored and remained so for some time, but as of
2011 Cloob appears to be in working order once again.
Cloob
208
References
[1] http:/ / www. cloob.com/
[2] (http:// www. cloob. com/ etc/ main/ about)
[3] (http:/ / www. alexa. com/ data/ details/ traffic_details/cloob.com)
External links
• Home Page (http:// www. cloob. com)
Collaborative innovation network
A Collaborative Innovation Network, or CoIN, is a social construct used to describe innovative teams. It has been
defined by the originator of the term, Peter Gloor (a Research Scientist at MIT Sloan's Center for Collective
Intelligence) as "a cyberteam of self-motivated people with a collective vision, enabled by the Web to collaborate in
achieving a common goal by sharing ideas, information, and work."
COINs feature internal transparency and direct communication. Members of a COIN collaborate and share
knowledge directly with each other, rather than through hierarchies. They come together with a shared vision
because they are intrinsically motivated to do so and seek to collaborate in some way to advance an idea.
The five essential elements of collaborative innovation networks (what Gloor calls their "genetic code") are as
follows:
1. Evolve from learning networks
2. Feature sound ethical principles
3. Based on trust and self-organization
4. Make knowledge accessible to everyone
5. Operate in internal honesty and transparency
COINs rely on modern technology such as the Internet, e-mail, and other communications vehicles for information
sharing. Creativity, collaboration, and communication are their hallmarks.
COINs existed well before modern communication technology enabled their creation and development. Peter Gloor
and Scott Cooper, in their book, describe Benjamin Franklin's "Junto" organization in Philadelphia as a COIN
paradigm. Franklin brought together people with diverse backgrounds, from varying occupations, but of like mind to
share knowledge and promulgate innovation.
Similar is the concept of the "Self-Organizing Innovation Network" which have been described by one author,
Robert Rycroft of the Elliott School of International Affairs of George Washington University as follows:
"The most valuable and complex technologies are increasingly innovated by networks that self-organize.
Networks are those linked organizations (e.g., firms, universities, government agencies) that create, acquire,
and integrate diverse knowledge and skills required to innovate complex technologies (e.g., aircraft,
telecommunications equipment). In other words, innovation networks are organized around constant learning.
Self-organization refers to the capacity these networks have for combining and recombining these learned
capabilities without centralized, detailed managerial guidance. The proliferation of self-organizing innovation
networks may be linked to many factors, but a key one seems to be increasing globalization. Indeed,
globalization and self-organizing networks may be coevolving. Changes in the organization of the innovation
process appear to have facilitated the broadening geographical linkages of products, processes, and markets.
At the same time, globalization seems to induce cooperation among innovative organizations."
—Robert Rycroft
Collaborative innovation network
209
Examples
An example of the COIN idea at work may be SpineConnect, a community of spine surgeons interacting in a variety
of ways, ultimately with the goal of producing innovation. It cannot be stated with certainty that the group had its
genesis as a COIN, but it does illustrate some of the concepts. Starting out as a knowledge sharing community,
enabling surgeons from around the world to share difficult and unusual cases, it quickly emerged as a community to
produce innovation collaboratively. Since its launch in October 2005, the surgeons have used SpineConnect to
produce original research and take their ideas and create patents. As the community matures, more ambitious goals
are being pursued, such as creating a better classification system of disease for spine.
Challenges
As COINs become increasingly popular among governments and corporations, the ethical, financial, economic, and
cognitive issues which drive incentives will inevitably face challenges. Over time potential innovators may be
unwilling to participate in projects merely on the basis of implied financial gain. As globalization begins to impact
traditional models of planned social progress, the broader political context in which participants cooperate has
become more relevant lately. This suggests an increased need for independent parties to collaborate on the basis of
agreed upon principles and objectives, ultimately this could encompass the interests of humanity and the emergence
of a global culture.
References
• Peter Gloor (2005) Swarm Creativity: Competitive Advantage Through Collaborative Innovation Networks. ISBN
0195304128
• Peter Gloor and Scott Cooper (2007) Coolhunting: Chasing Down the Next Big Thing. ISBN 0814473865
• Silvestre, B. S., Dalcol, P. R. T. (2009) Geographical proximity and innovation: Evidences from the Campos
Basin oil & gas industrial agglomeration — Brazil. Technovation, Vol. 29 (8), pp. 546–561.
External links
• fido ('fearless innovation designed online') - collaborative innovation system
[1]
• Ethical Issues in Collaborative Innovation Networks
[2]
by Peter A. Gloor, Carey Heckman, & Fillia Makedon.
• "Self-Organizing Innovation Network"
[3]
• "Advances in Interdisciplinary Studies of Work Teams"
[4]
• "Transforming Government Through Collaborative Innovation"
[5]
• "The Future of Work"
[6]
• "Global University System with Globally Collaborative Innovation Network"
[7]
• "Network Plasticity and Collaborative Innovation"
[8]
Collaborative innovation network
210
References
[1] http:/ / www. myfidoworks.com
[2] http:/ / ccs. mit.edu/ pgloor%20papers/COIN4Ethicomp. pdf
[3] http:/ / www. gwu. edu/ ~cistp/ research/SelfOrganizing_RWR_2.24. 03. pdf
[4] http:// books. google. com/ books?id=QDcKGiShF9MC& pg=PA109& dq=how+to+align+ global+ and+local+ goals&
sig=ACfU3U2ELoLEH6ef5myRzRAekC5VjXN9vQ
[5] http:// www. businessofgovernment. org/pdfs/ NambisanReport. pdf
[6] http:/ / mitworld.mit. edu/ video/ 229/
[7] http:// www. friends-partners.org/ utsumi/ Peace%20Gaming/ Paper%20for%20TOJDE,%20Vol%206,%20No.%203%20copy/GUS+
GCIN_D2_Abridged%20by%20Linda%20Israel_03-10-06%20copy/GUS+GCIN_D2_Abridged%20by%20L.I._v5.pdf
[8] http:// www. mit. edu/ ~jasond/ networkplasticity. htm
Collaborative network
Note: This page needs to be fully re-edited. The contents is not accurate and even the first references to
Collaborative Networks are not the mentioned ones. The term was coined much earlier and in a different context
(namely in a paper published in Journal of Intelligent Manufacturing in 2005
[1]
or the PRO-VE'04 conference
[2]
).
A Collaborative Network, unlike an Enterprise social software is a work-centric network that focuses on managing
projects and solving issues within the corporate environment. Originally defined by Oliver Marks
[3]

[4]
who authors a
Collaborative blog at ZDNet, it is less about (social networks) and more about getting work completed through
teams.
A Collaborative Network integrates, (blogs), (Wiki's) forums and other social constructs, but weaves them to
together with enterprise data so that they are interconnected and relevant to the corporation. In effect, an employee
driven 360 degree information network that monitors and leverages enterprise data from Customer relationship
management, Databases, Accounting Systems, Manufacturing resource planning and allows corporations to
collaborate with the data.
Applications of Collaborative Networks
Elements
The seven essential elements of Collaborative Networks
• Search: Allowing users to search for experts, data or content
• Employee Driven: Approved users can add and share content in wiki fashion with low barriers to authorship
• Data Integration: Must allow enterprise data to be integrated into the system
• Dashboards and Monitoring: Measure success, adoption, projects through dashboards and monitoring tools
• User Follow: Ability to follow users and their content in the collaborative network
• Content Integration: Connects and links content dynamically
• Governance: Controlled access to content and data
Collaborative Networks consist of Intranet's, Extranet's and Knowledge Bases and are work networks designed to
solving issues more efficiently and leveraging the wisdom of the crowds. It is a web based service, computing
platform, and communications vehicle designed to merge enterprise data, microblogging, wikis, forums, and social
networking to solve business objectives.
Collaborative network
211
Use Cases
Microblogging, wikis, forums are stand alone solutions. They are mainly used to communicate 'one to one' or 'one to
many' in an unstructured format. They are not dynamically connecting to give a 360 picture of the issues or project
the enterprise is attempting to solve.
With Collaborative Networks, corporations can use data mashups to get a better picture of a business objective (a
metric driven approach). Select team members to dynamically connect and collaborate around the data. Then solve
business issues efficiently since all of the data, teams and content are in one location.
Challenges
As Collaborative Networks evolve and become increasingly popular with corporations and their extended networks,
governance and security issues will need to be addressed. For example, what are the implication of Sarbanes Oxley
and Collaborative Networks? Facebook has faced similar challenges with security among social connections.
Notes
[1] L.M. Camarinha-Matos, H. Afsarmanesh, The emerging discipline of collaborative networks, J. Intelligent Manufacturing, vol. 16, Nº 4-5,
pp439-452, 2005.
[2] L.M. Camarinha-Matos, H. Afsarmanesh, Collaborative networks: A new scientific discipline, Virtual Enterprises and Collaborative
Networks, Kluwer Academic Publishers, ISBN 1-4020-8138-3, pp 3-16, 23-26 Aug 2004.
[3] Fulkerson, Aaron (2009-06-05). "The Future of Collaborative Networks" (http:// ostatic. com/ blog/ the-future-of-collaborative-networks).
MindTouch. OStatic. . Retrieved 2009-06-05.
[4] Oliver Marks (2009). "Collaborative Networks versus Social Networks" (http:// blogs.zdnet.com/ collaboration/ ?p=621). ZDNet. .
Retrieved 2009-06-08.
External links
• "The Future of Collaborative Networks" (http:// ostatic. com/ blog/ the-future-of-collaborative-networks) by
Aaron Roe Fulkerson
• "How Collaborative Networks will Replace Social Networks" (http:/ / www. seekomega. com/ 2009/ 06/
how-collaborative-networks-will-replace.html) by Mark Fidelman
• "New Collaborative Networks more than Just a Wiki" (http:/ / www.readwriteweb.com/ enterprise/2009/ 06/
the-new-mindtouch-collaborative-intranet-way-more.php) Read Write Web
Communities.com
212
Communities.com
Today, Communities.com is a non-commercial advertisement free Internet social networking site that started in
1996 and is considered the first social network in the world. Also, it is one of the oldest social networks still
operating.
Communities.com was originally funded by Softbank, the Japanese investment bank, with an initial $120 million
investment. By 2000, a total of approximately $200 million was invested and the company had over 200 employees.
The site grew to over 5 million registered users and it is estimated Communities.com was the largest social network
until MySpace exceeded its size some years later.
Communities.com was originally located across from Apple headquarters in Cupertino, CA. At the time,
Communities purchased a number of high-profile Internet companies including, Microcosm, OnLive and The Palace.
In late 2000, Communities.com pulled their IPO with an initial $2.1 billion valuation. Six months later, Open Text
made a $1.5 million dollar investment before the company filed Chapter 7 in 2001. It is important to note that a
Communities.com junior employee, who made less than $50k a year, purchased the social network for
approximately $30k out of bankruptcy.
Patrick and Ingemar are said to have bought the domain. As per Patrick, the domain was first registered in 1995 by
"Electric Communities Inc.", who had over $100M in venture capital. When Electric Communities filed chapter 11,
"The Ace of Nines" (a nickname) posted this story on fuckedcompany.com's msg boards: http:/ / thecan. org/ in/
communities. html The story is actually pretty amusing and worth reading. Electric Communities filed chapter 11
and ceased all it's business, including running the web sites communities.com and thepalace.com. The Palace was,
and still is, a popular chat client developed by Electric Communities. Both domains (communities.com and
thepalace.com) were dropped (anyone who wants can register them again and the domains will be theirs). Both
domains were immediately picked up by someone/some company and sold at two different auctions. Probably,
thepalace.com was bought by some rock star who was a fan of the old The Palace. He continued running the site and
it's now run by a group of volunteers.
The site communities.com was sold at a separate auction, which Patrick and Ingemar started with the grand offer of
$5 They later got it at a much higher price, but still dirt cheap. In 2001 they were almost finished with their studies,
they felt that they could and should do something good with communities.com; making an international community
site where people from the whole world could come together and chat and have fun. So they developed an advanced
community site instead. Since then, the site is highly moderated by volunteer administrators. All pictures uploaded
needs to be manually authorized. The site has users from 185 countries with the highest number of users from
Sweden followed by USA, UK and Canada.
References
A link to an entry in Communities.com forum titled Who Started Communities
[1]
References
[1] http:/ / www. communities. com/ communities/ forums.php?action=viewforum&communityid=251& forumid=4017
Community Health Index
213
Community Health Index
The Community Health Index
[1]
is a numerical index developed by Lithium Technologies to measures the "health"
of online communities. It is often abbreviated as CHI, and sometimes denoted by the Greek letter χ. The value of
CHI ranges from 0 to 1,000, where 0 represents communities with poor health and 1,000 represents communities
with excellent health. The health of an online community, in this case, is defined to be its ability to meet the needs of
its members irrespective of the business objective of the community.
In late 2008, Lithium Technologies completed a detailed, time-series analysis of up to a decade's worth of
proprietary data that represents billions of interactions, millions of users, and scores of communities. This research,
coupled with the company's expertise in planning, deploying, and managing customer communities, enabled Lithium
to identify and calculate key factors that contribute to a new standard for measuring community health.
By analyzing hundreds of metrics from communities of varying types, sizes, and ages, Lithium identified the
diagnostic and predictive metrics that most accurately represent key attributes of a healthy community: growth,
useful content, popularity, responsiveness, interactivity, and liveliness. Although Lithium uncovered other metrics
that proved to be even more predictive of community health, the ones the company selected as the basis for
calculating the Community Health Index are readily available for most online communities across the industry.
The Health Factors
The characteristics of healthy communities and their corresponding health factors are:
Members. After an initial surge of registrations characteristic of a newly-launched community, membership in a
healthy community continues to grow. Although mature communities typically experience a slower rate of growth,
they still add new members as the company’s customer base grows. The traditional method for measuring
membership is the registration count.
[2]
Content. A critical mass of content posted on an online community is clearly one of its strongest attractions to both
members and casual visitors. In support communities, the content enables participants to arrive at a general
understanding or get answers to specific questions. In engagement (enthusiast or marketing) communities, it serves
as a magnet to attract and engage members. In listening communities, the content posted by community members
gives the company valuable input from the customers who use their products or services.
[3]
A steady infusion of useful content, then, is essential to the health of a community. The traditional metric for
measuring content is number of posts. This metric alone, however, gives no indication of the usefulness of the
content, especially in communities that do not use content rating or tagging. In order to model content usefulness
instead of sheer bulk, we consider page views as a surrogate for marketplace demand, but then dampen their effect to
reduce the likelihood of spurious inflation.
Traffic. Like membership, traffic in a community—page views or eyes on content—is one of the most frequently
cited metrics for community health. In deriving the Traffic health factor, we started with the standard page view
metric, but then mitigated the effect of robot crawlers in order to diminish their impact.
Responsiveness. The speed with which community members respond to each other's posts is another key metric for
determining community health. Participants in support communities, for example, are only willing to wait for
answers for a limited amount of time. The same is true for engagement and other types of communities. If there is
too much of a lag between posts and responses, conversations peter off and members start looking elsewhere. The
traditional response time metric counts the number of minutes between the first post and the first reply. That first
post might be anything—a question, a blog article, an idea, a status update. Because our analysis of
community-member behavior has revealed the importance of subsequent responses, we have enhanced the traditional
response time metric to account for all of the responses in a topic.
Community Health Index
214
Interaction. Interaction between participants is one of the key reasons that online communities exist. The traditional
metric for measuring interaction is thread depth, where threads are topics of discussion and their depth is the average
number of posts they contain. This way of looking at interaction, however, does not consider the number of
individuals who are participating. As a result, a topic with six posts by the same participant would have the same
depth as one with six different contributors. Because our experience with online communities has led us to
understand that the number of participants in an interaction is even more important than the number of posts, we
have added the dimension of unique contributors to our calculation of Topic Interaction.
Liveliness. Although most people would be hard-pressed to define it, they recognize and respond to liveliness or
buzz when they encounter it. Research has shown that participants are not only attracted to but are also motivated to
return and contribute in communities that feel animated and vibrant.
[4]
References
[1] Community Health Index for Online Communities (http:/ / www.lithium. com/chi/ ) Lithium Technologies Whitepaper
[2] Butler, B. S. (2001). Membership Size, Communication Activity, and Sustainability: A Resource-Based Model of Online Social Structures.
INFORMATION SYSTEMS RESEARCH, 12(4), 346-362.
[3] Soroka,V., & Rafaeli,S (2006). Invisible Participants: How Cultural Capital Relates to Lurking Behavior. Proceedings of the 15th
international conference on World Wide Web (pp. 163-172).
[4] Ackerman, M. S., & Starr, B. (1995). Social activity indicators: interface components for CSCW systems. In Proceedings of the 8th annual
ACM symposium on User interface and software technology (pp. 159–168).
Communote
Communote is a microblogging tool and service launched in December 2008.
[1]
Like Twitter, it allows users to post
updates of their activities. Unlike Twitter, Communote is a "professional microblogging service"
[2]
focusing on the
internal usage in companies. It is available as in-house installation and as online service.
Features
Communote differs from standard enterprise microblogging tools due to its special microsharing approach. This
means that storage and retrieval of postings is well supported, especially by tagging and extensive filtering
features.
[3]
Further features are as follows:
• Tagging (including hashtags)
• LDAP integration
• File attachments
• Sending and receiving postings via IM and Email
• Mobile client
• Design customization
• Extensive filtering and RSS feeds on every possible filter combination
• Portlets
• JSON API
• SSL
Communote
215
Technology
In difference to common web 2.0 applications including other microblogging tools Communote is built on Java EE
technology following a classical software engineering approach.
References
[1] "Communote launches Beta-test" (http:/ / www.communote. com/ blog/ 2008/ 12/ 07/ communote-launches-beta-test/). Communote. .
Retrieved 2009-06-17.
[2] "Twitter on your intranet: 17 microblogging tools for business" (http:/ / blogs.zdnet.com/ Hinchcliffe/?p=414&page=3). ZDNet. . Retrieved
2009-06-17.
[3] "Interview with Communote’s CEO" (http:/ / microblogging.com/ 2009/ 03/ 17/ interview-with-communardo-ceo-dirk-rohrborn/).
microblogging.com. . Retrieved 2009-06-17.
External links
• Communote (http:/ / www. communote. com)
• Enterprise Microsharing Tools Comparison (http:// pistachioconsulting. com/ microsharing/
enterprise-microsharing-tools-comparison-ebook/)
Comparison of micro-blogging services
This list is incomplete.
The tables below compare general and technical information for some notable microblogging services and social
network services that have status updates.
General information
Service Owner Launched Primary
service
Software license Content
license
Multilingual Ads
Facebook
Facebook,
Inc.
[1]
February 2004 social network proprietary
own TOS
[2]
Yes Yes
identi.ca
Status Net, Inc.
[3]
July 2008
[4]
micro-blogging AGPL v3 (StatusNet) CC-BY 3.0
Yes
Yes (Ad
Bard)
bentio.com
Bentio
[1]
January 2010
[5]
micro-blogging AGPL v3 (Bentio)
CC-BY 3.0
[6]
Yes No
Jaiku Google June 2006 micro-blogging Apache License 2.0
(JaikuEngine)
own TOS
[7]
Yes No
NotePub NotePub May 2008 micro-blogging proprietary
own TOS
[8]
Yes No
Qaiku Rohea March 2009 micro-blogging proprietary, parts LGPL
(Midgard)
Yes No
Twitter Twitter, Inc.
August 2006
[9]
micro-blogging proprietary
own TOS
[10]
Yes No
Yammer Yammer, Inc.
September 2008
[11]
micro-blogging proprietary
own TOS
[12]
Yes No
Woondy CrazyWebber
January 2011
[13]
micro-blogging proprietary -
No Yes
Comparison of micro-blogging services
216
Ohawo Goom, inc
March 2011
[14]
micro-blogging proprietary -
Yes No
Google
Buzz
Google, Inc. February 2010 micro-blogging proprietary -
Yes
-
Features
An overview of integral features. Extras may be provided by third party applications/services, but are not listed here.
Service
Tagging
[15]
Groups
Conversation
[16]
Private
[17]
Private
following
list
OpenMicroBlogging RSS Atom FOAF Bookmarklet
Facebook Yes Yes Yes Yes ? No Yes No ? ?
identi.ca
Yes Yes Yes Yes
?
Yes Yes Yes Yes
Yes
[18]
bentio.com
Yes Yes Yes Yes
?
Yes Yes Yes Yes
Yes
[19]
Jaiku
No
Yes
(channels) Yes
? ?
No Yes Yes
? ?
NotePub Yes Yes Yes Yes ? ? ? ? ? ?
Qaiku No Yes Yes Yes ? No No Yes No No
Ohawo
No
Yes
(O!Room) Yes Yes
?
No No No No No
Twitter
Yes No Yes Yes
? Yes (via third-party
sites and/or apps)
Yes Yes No No
Google
Buzz
? ? ? ?
Yes
? ? ? ? ?
[1] Eldon, Eric. (2008-12-18). "2008 Growth Puts Facebook In Better Position to Make Money" (http:// venturebeat.com/ 2008/ 12/ 18/
2008-growth-puts-facebook-in-better-position-to-make-money/). VentureBeat. . Retrieved 2008-12-19.
[2] http:// www. facebook. com/ terms. php
[3] http:// status. net/ company/
[4] "Control Yourself, Inc. launches Identi.ca, the Open Microblogging Service" (http:// controlyourself.ca/ 2008/ 07/ 02/
control-yourself-inc-launches-identica-the-open-microblogging-service/). Control Yourself, Inc.. 2008-07-02. . Retrieved 2009-07-02.
[5] "Bentio, Inc. launches Bentio, the Microblogging Service" (http:// bentio. com/ ). Bentio, Inc.. 2010-01-02. . Retrieved 2010-01-02.
[6] Bentio Terms of Service (http:// bentio. com/ doc/ tos)
[7] http:// www. jaiku.com/ terms
[8] http:// notepub.com/ ?note=197
[9] Twitter - Where did the idea for Twitter come from? (http:// twitter.com/ about#idea)
[10] http:/ / twitter.com/ tos
[11] - About Yammer (https:/ / www.yammer.com/ novartis. com/ about/ about)
[12] https:/ / www. yammer.com/ novartis. com/ about/ terms
[13] Woondy (http:// woondy. com)
[14] Ohawo (http:/ / ohawo. com/ eng)
[15] Tagging in micro-blogging services is normally done with hash tags.
[16] The ability to see whole conversation (multiple replies) on one flat page.
[17] If this service has the ability to hide posts from the general public.
[18] Identi.ca bookmarklet (http:// identi. ca/ doc/ bookmarklet)
[19] How to share content, using Bentio bookmarklet (http:// apps. bentio. com/ widgets/ bookmarklet)
Comparison of micro-blogging services
217
Posting and reading
Communicating with the services.
Service Post via Read via
Web XMPP E-Mail SMS API Web XMPP E-Mail SMS API Feed
Facebook
Yes No Yes Yes
Yes
Yes No Yes Yes
Yes
Yes
identi.ca
Yes Yes Yes Yes
Yes
Yes Yes Yes Yes
Yes
Yes
Woondy Yes No No No No Yes No No No No No
bentio.com
Yes Yes Yes Yes
Yes
Yes Yes Yes Yes
Yes
Yes
Jaiku
Yes Yes
? ? Yes
Yes Yes
? ? Yes
Yes
NotePub
Yes
? ? ? Yes
Yes
? ? ? Yes ?
Qaiku
Yes Yes Yes No
Yes
Yes Yes No No
Yes
Yes
Ohawo Yes No No No No Yes No No No No No
Twitter
Yes
Yes (via third-party sites
and/or apps)
?
Yes
Yes
Yes
Yes (via third-party sites
and/or apps)
?
Yes
Yes
Yes
References
Comparison of sites using the LiveJournal codebase
218
Comparison of sites using the LiveJournal
codebase
This is a comparison of sites publicly accessible on the internet known to be using the LiveJournal codebase.
The LiveJournal web community is based on open source software for blogging and social networking, primarily
written in Perl. Because of this, many other communities have been designed using the LiveJournal software. These
sites have very similar features and formats to LiveJournal itself.
[1]
However, they often have different terms of
service than LiveJournal's, making them attractive to users who have become disenchanted with LiveJournal's rules
and wish to move their journals to other hosts.
[2]
Unlike the others on this list, Dreamwidth is a code fork of the
Livejournal code.
[3]
General Information & Feature Comparison
Name Year
Began Description/Focus
Registered
users Updated
in past
30 days
Registration
Ability to
syndicate
off-site
feeds
Userpics
Free
Userpics
Paid Monthly
Cost for
Paid
Account
Yearly
Cost for
Paid
Account
Permanent
Account
Asks
[4]
2006 Japanese
community
11514
[5]
123
[5]
Open Unknown 3
Unknown Unknown Unknown
Unknown
Blurty
[6]
2002 General 18+
community
1002240
[7]
8666
[7]
Open to
people 18
and over
Paid only 3 N/A N/A N/A N/A
DeadJournal
[8]
2001 Dark-themed
community
499828
[9]
1933
[9]
Invite-only
or paid
(OpenID)
All users 5 50 2.5 USD 15 USD N/A
Dreamwidth 2008 Open-source
social networking
platform
615520
[10]
19356
[10]
Invite-only
or paid
(OpenID)
[11]
All
users
[12]
15
[12]
100/250
[12]
3
USD
[12]
35 to 50
USD
[12]
200
USD
[12]
InsaneJournal
[13]
2001 Insane
asylum-themed
community
1222151
[14]
140971
[14]
Open to
people 13
and over
(OpenID)
Paid users
can create,
free users
can read
100 250 5 USD 25 USD N/A
Ivanovo
[15]
2005 Russian
community
11123
[16]
330
[16]
Open Unknown
Unknown Unknown Unknown Unknown
Unknown
IziBlog
[17]
2004 French & English
community
12606
[18]
115
[18]
Open to
people 13
and over
(OpenID)
All users 150 N/A N/A N/A N/A
JournalFen
[19]
2003 Fandom focused
community for
18+ only
19750
[20]
576
[20]
Invite-only
or paid
Paid users
can create,
free users
can read
10
500/1000
N/A 24/36
USD
N/A
Kraslan
[21]
2006 Russian
community
1015
[22]
69
[22]
Open Unknown
Unknown Unknown Unknown Unknown
Unknown
Comparison of sites using the LiveJournal codebase
219
LiveJournal 1999 Original
LiveJournal site
26166366
[23]
857802
[23]
Open to
people 13
and over
(OpenID)
Paid users
can create,
free users
can read
6 [free]
or 15
[plus]
30 3 USD 19.95
USD
175 USD
Lj.Rossia.org
[24]
2005 Russian
community.
Allows to import
entries from an LJ
journal (even
suspended) with
comments.
33378
[25]
1333
[25]
Open All users 100
N/A
[26]
N/A
[26]
N/A
[26]
N/A
[26]
OpenWeblog
[27]
2005 Unknown
452
[28]
5
[28]
Unknown Unknown
Unknown Unknown Unknown Unknown
Unknown
Scribbld
[29]
2007 General
community
29094
[30]
686
[30]
Open
(OpenID)
Paid only 6 50 5 USD 20.00
USD
N/A
Sviesta Ciba
[31]
2002 Latvian
community
28919
[32]
10324
[32]
Open to
people 13
and over
Unknown
Unknown Unknown Unknown Unknown
Unknown
Name Year
Began Description/Focus
Registered
users Updated
in past
30 days
Registration
RSS Feeds Userpics
Free
Userpics
Paid Monthly
Cost for
Paid
Account
Yearly
Cost for
Paid
Account
Permanent
Account
Defunct Sites
These are sites that previously ran the LiveJournal codebase, but are either no longer available or have transitioned to
using a different codebase.
Name Year
Began Description/Focus
Registered
users
Updated
in past
30 days
Registration
Ability to
syndicate
off-site
feeds
Userpics
Free
Userpics
Paid
Monthly
Cost for
Paid
Account
Yearly
Cost for
Paid
Account
Permanent
Account
Academ
[33]
2006 Russian
community
967
[34]
260
[34]
Open Unknown
Unknown Unknown Unknown Unknown
Unknown
BlogEnglish
[35]
2007 Russian/English
language study
374
[36]
9
[36]
Open Unknown
Unknown Unknown Unknown Unknown
Unknown
BlogOnline
[37]
2005 Russian
community,
defunct as of
early 2008
818127
[38]
15221
[38]
Open Unknown
Unknown Unknown Unknown Unknown
Unknown
BootieJournal
[39]
2003 Private site, not
responding as of
2010
69
[40]
2
[40]
Invite-only Unknown
Unknown
N/A N/A N/A N/A
Caleida
[41]
2003 General
journaling site,
not responding as
of 2010
Unknown
Unknown
Open All users 3 100 2.5 USD 20 USD N/A
Comparison of sites using the LiveJournal codebase
220
CommieJournal
[42]
2007
General 18+
community,
defunct as of late
2009
[43]
10495
[44]
167
[44]
Open to
people 18
and over
N/A 100 500 5 USD 20 USD 75 USD
CrazyLife
[45]
2003 General
journaling
community, not
responding as of
2010
43963
[46]
55
[46]
Open to
people 13
and over
All users
Unknown
N/A N/A N/A N/A
GreatestJournal
[47]
2003
Defunct;
[48]
formerly a
roleplaying
focused
community
1883776
prior to
going
down
[49]
N/A Disabled Unknown N/A N/A N/A N/A N/A
Inksome
[50]
2007
18+
fandom-friendly
community,
formerly known
as Scribblit,
defunct as of
April 2011
[51]
33772
[52]
161
[52]
Invite-only
or paid
Paid users
and early
contributors
can create,
free users
can read
150
[53]
300
[53]
3
USD
[54]
25
USD
[54]
120 USD
Isurgut
[55]
2004 Russian
community
2935
[56]
23
[56]
Open Unknown
Unknown Unknown Unknown Unknown
Unknown
LiveJourbal
[57]
2005 Gerbil-themed
community, not
responding as of
2010
14951
[58]
50
[58]
Invite-only
or paid
(OpenID)
Unknown 15 100 N/A N/A 25 USD
LiveLogCity
[59]
2003 General
community
9302
[60]
296
[60]
Open N/A 1 N/A N/A N/A N/A
LostJournal
[61]
2005 General
community, not
responding as of
2010
6043
[62]
46
[62]
Invite-only
or paid
(OpenID)
Paid users
can create,
free users
can read
3 15
Unknown Unknown
Unknown
Minilog
[63]
2002
General
community
created by Aaron
B. Russell on
November 8,
2002
[64]
, service
was shut down
October 30,
2007.
[65]
Domain
was allowed to
expire, has since
been bought by
someone else and
now shows
GoDaddy's
domain parking
page with ads.
10648
[66]
2
[66]
Open Paid users
can create,
free users
can read
Unknown
3000
(6000 for
permanent
accounts)
[67]
Minimum
2 months,
3 GBP or
5.50
USD
[68]
15 GBP
or 28
USD
[68]
65 GBP or
121 USD
[68]
Comparison of sites using the LiveJournal codebase
221
uJournal /
AboutMyLife
[69]
2002
uJournal went
down in August
2004 due to a
hardware
failure.
[70]
As of
March 2005,
uJournal accounts
and postings were
restored, with a
"uj_" prefix, as
part of
AboutMyLife, a
different
journaling
service.
[71]
AboutMyLife
seems to have
gone down
permanently
around May
2007.
[72]
Unknown Zero Suspended Unknown
Unknown Unknown Unknown Unknown
Unknown
Name Year
Began Description/Focus
Registered
users
Updated
in past
30 days
Registration
RSS Feeds Userpics
Free
Userpics
Paid
Monthly
Cost for
Paid
Account
Yearly
Cost for
Paid
Account
Permanent
Account
References
[1] Nussbaum, Emily (January 11, 2004), My so-called blog (http:// query. nytimes.com/ gst/ fullpage.
html?res=9A04E6D61531F932A25752C0A9629C8B63), New York Times, : "While the sites that are hosts to online journals may attract
different crowds, their formats vary only slightly: a LiveJournal is a Blurty is a Xanga is a DeadJournal is a DiaryLand."
[2] McCullagh, Declan (May 30, 2007), Mass deletion sparks LiveJournal revolt (http:// news.com. com/ Mass+ deletion+sparks+
LiveJournal+ revolt/2100-1025_3-6187619.html), CNet News.com, .
[3] What are Dreamwidth's new features? (http:/ / www.dreamwidth.org/support/ faqbrowse.bml?faqid=120), Retrieved 2009-05-12,
[4] http:/ / www. asks. jp/
[5] Asks (http:/ / www. asks. jp/ stats. bml) (accessed 18 May 2009)
[6] http:/ / www. blurty.com
[7] Blurty (http:/ / www. blurty. com/ stats. bml) (accessed 18 May 2009)
[8] http:// www. deadjournal.com/
[9] DeadJournal (http:/ /www. deadjournal.com/ stats. bml) (accessed 17 October 2009)
[10] Dreamwidth (http:// www.dreamwidth.org/ stats) (accessed 09 September 2010)
[11] Dreamwidth FAQ (http:// www.dreamwidth.org/ support/ faqbrowse.bml?faqid=2) (accessed 1 May 2009)
[12] Dreamwidth FAQ (http:/ / www.dreamwidth.org/ support/ faqbrowse.bml?faqid=4) (accessed 16 June 2010)
[13] http:/ / www. insanejournal. com/
[14] InsaneJournal (http:/ /www. insanejournal.com/ stats. bml) (accessed 29 April 2011)
[15] http:/ / www. lj. ivanovo. ru/
[16] Ivanovo (http:// www.lj. ivanovo. ru/stats. bml) (accessed 18 May 2009)
[17] http:/ / www. iziblog. net/
[18] IziBlog (http:// www. iziblog. net/ stats. bml) (accessed 27 December 2009)
[19] http:/ / www. journalfen.net/
[20] JournalFen (http:/ / www. journalfen.net/ stats. bml) (accessed 18 May 2009)
[21] http:// lj.kraslan. ru/
[22] Kraslan (http:// lj. kraslan. ru/ stats. bml) (accessed 18 May 2009)
[23] LiveJournal (http:/ / www.livejournal.com/ stats. bml) (accessed 13 May 2010)
[24] http:// lj.rossia. org/
[25] lj rossia (http:// lj. rossia. org/stats. bml) (accessed 18 May 2009)
[26] "Donations" (http:/ / lj. rossia. org/ paidaccounts/ index. bml) (in Russian). Lj.Rossia.org. . Retrieved 2008-08-26.
Comparison of sites using the LiveJournal codebase
222
[27] http:/ / www. openweblog. com/
[28] OpenWeblog (http:// www. openweblog.com/ stats. bml) (accessed 2009-04-11)
[29] http:/ / www. scribbld. net/
[30] Scribbld (http:// www. scribbld. net/ stats. bml) (accessed 18 May 2009)
[31] http:// klab.lv/
[32] Sviesta Ciba (http:/ / klab. lv/ stats. bml) (accessed 18 May 2009)
[33] http:// blogs. academ. org/
[34] Academ (http:// blogs. academ. org/stats. bml) (accessed 9 June 2008)
[35] http:/ / www. blogenglish. ru/
[36] BlogEnglish (http:// www. blogenglish. ru/ stats. bml) (accessed 9 June 2008)
[37] http:/ / www. blogonline. ru/
[38] BlogOnline (http:/ / www.blogonline. ru/stats. bml) (accessed 18 May 2009)
[39] http:/ / bj.bootie.org/
[40] BootieJournal (http:/ / bj. bootie. org/stats. bml) (accessed 18 May 2009)
[41] http:// www. caleida. com:8080/
[42] http:/ / www. commiejournal.com/
[43] magyar_saman (September 13, 2009), "Sorry for this" (http:// www. webcitation.org/5jlkqP1Y0), CommieJournal News, archived from the
original (http:// www. commiejournal.com/ community/ news/ 43749. html) on 2009-09-13,
[44] CommieJournal (http:/ / www.commiejournal.com/ stats. bml) (accessed 13 September 2009)
[45] http:/ / www. crazylife.org/
[46] CrazyLife (http:// www.crazylife.org/stats. bml) (accessed 18 May 2009)
[47] http:// www. greatestjournal. com/
[48] As of January 7, 2009, accessing GreatestJournal produces a 403 error with the message "please use LiveJournal instead"; see also
discussion of the situation on JournalFen (http:/ / www.journalfen.net/ community/ fandom_lounge/840053. html).
[49] GreatestJournal (http:/ / www.greatestjournal.com/ stats. bml) (accessed 9 June 2008)
[50] http:// www. inksome. com/
[51] Denise (April 6, 2011), "Our Farewell to Inksome" (http:// dw-news. dreamwidth.org/ 29033. html), Weekly Update: 6 April, Dreamwidth
News, .
[52] Inksome (http:// www. inksome. com/ stats. bml) (accessed 4 Mar 2011)
[53] "Userpics!" (http:/ / www.inksome. com/ users/ news/ 1835. html). Inksome News Journal. 2008-06-18. . Retrieved 2008-06-21.
[54] Kit Peters (2009-07-10). "State of IS" (http:// www.inksome. com/ users/ staff_kit/20726.html). . Retrieved 2009-07-13.
[55] http:/ / www. lj. isurgut. ru/
[56] Isurgut (http:// www.lj. isurgut. ru/stats. bml) (accessed 23 March 2008)
[57] http:/ / www. livejourbal.net/ stats. bml
[58] LiveJourbal (http:/ / www.livejourbal.net/ stats. bml) (accessed 9 June 2008)
[59] http:// www. livelogcity. com/
[60] LiveLogCity (http:// www. livelogcity. com/ stats. bml) (accessed 9 June 2008)
[61] http:// www. lostjournal. com/ stats. bml
[62] LostJournal (http:/ / www.lostjournal. com/ stats. bml) (accessed 18 May 2009)
[63] http:/ / www. minilog. com/ stats. bml
[64] User Info (http:/ / replay. waybackmachine. org/20060515200308/ http:/ / www. minilog. com/ userinfo.bml?user=idigital& mode=full)
(accessed 5 April 2011)
[65] Goodbye, Minilog.com! (http:// lostentropy. com/ 2007/ 10/ 30/ goodbye-minilogcom/ ) (accessed 5 April 2011)
[66] MInilog stats from the Internet Archive Wayback Machine (http:/ / web.archive.org/web/ 20070708143829/ http:/ / www.minilog. com/
stats. bml) (accessed 5 April 2011)
[67] Minilog.com News - Changes to Paid Accounts (http:// replay. waybackmachine.org/ 20050831224743/ http:/ / www. minilog. com/
community/ news/ 4287. html) (accessed 5 April 2011)
[68] About Paid Accounts (http:/ / replay.waybackmachine. org/ 20070415182409/ http:/ / www.minilog. com/ paidaccounts/ ) (accessed 5
April 2011)
[69] http:/ / www. aboutmylife.net/
[70] Message from uJournal staffer Brandon Thomas, August 18, 2004 (http:/ / community.livejournal.com/ ujournal/5509. html).
[71] Posting by ksolaris (http:/ / community.livejournal. com/ ujournal/17466. html), March 3, 2005.
[72] How long? (http:/ / forums. aboutmylife.net/ index. php?showtopic=1189) About My Life Forums (accessed 22 May 2008).
Comparison of sites using the LiveJournal codebase
223
External links
• Livejournal codebase: most recent version (http:// code.sixapart. com/ trac/livejournal) (viewable code);
subversion repository (http:/ / code. sixapart. com/ svn/ livejournal)
• "Blogware & CMS - Where to Create a Blog" (http:/ / www.blogcrowds. com/ how_to_blog_articles. php/
2300_blogware_cms_where_to_create_a_blog)
• "LiveJournal Churns Users and Squeezes Small Hosts" (http:/ / dijest. com/ bc/ 2005/ 03/
livejournal-churns-users-and-squeezes.html) — historical figures (2005)
• "The Living Breathing Clones" (http:/ / community. livejournal.com/ alternet_world/276. html)
Computational trust
In Information security, computational trust is the generation of trusted authorities or user trust through
cryptography. In centralised systems, security is typically based on the authenticated identity of external parties.
Rigid authentication mechanisms, such as Public Key Infrastructures (PKIs)
[1]
or Kerberos
[2]
have allowed this
model to be extended to distributed systems within a few closely collaborating domains or within a single
administrative domain. During the last years, Computer Science has moved from centralised computer systems to
distributed computing. This evolution has several implications on the security models, the policies and the
mechanisms needed to protect users’ information and resources in an increasingly interconnected computing
infrastructure.
[3]
Identity-based security mechanisms cannot authorise an operation without authenticating the claiming entity. This
means that no interaction can occur unless both parties known their authentication frameworks. Spontaneous
interactions would, therefore, require a single, or a few trusted certificate authorities (CAs). In the present context,
PKI has not been considered since they have shown difficulties to emerge, thus it is not so probable that they will
establish themselves as a reference standard in the near future. In the present, a user who wishes to join spontaneous
collaboration with another party can choose between enabling security and thereby disabling spontaneous
collaboration, or disabling security and enabling spontaneous collaboration. It is fundamental that mobile users and
devices can authenticate in an autonomous way without relying on a common authentication infrastructure. In order
to face this problem, we need to examine the challenges introduced by ”Global Computing“,
[4]
a term coined by the
EU for the future of the global information society, and to identify their impact on security.
History
Computational Trust applies the human notion of trust into the digital world, that is seen as malicious rather than
cooperative. The expected benefits, according to Marsh et al., result in an exploitation of others' ability through
delegation and in an achievement of more cooperation in an open and less protected environment. The scientific
research in the area of computational mechanism for trust and reputation in virtual societies is oriented to increase
the reliability and performance of electronic communities.
[5]
A trust-based decision in a specific domain is a multi-stage process. The first step of this process consists in
identifying and selecting the proper input data, that is, the trust evidences. In general, these are domain-specific and
they result from an analysis conducted over the application involved. In the next step, a trust computation is
performed over evidences to produce Trust values, that means the estimation of the trustworthiness of entities in that
particular domain. The selection of evidences and the subsequent trust computation are informed by a notion of
Trust, defined in the Trust model. Finally, the trust decision is taken by considering the computed values and
exogenous factors, like disposition or risk assessments.
Computational trust
224
Defining Trust
These concepts have been acquiring a great relevance in the last decade in the computer science field, mostly in the
area of distributed artificial intelligence. The multi-agent system paradigm and the huge evolution of e-commerce are
factors that contributed to the increase of interest on trust and reputation. In fact, Trust and reputation systems have
been recognized as the key factors for a successful electronic commerce adoption. These systems are used by
intelligent software agents as an incentive in decision-making, when deciding whether or not to honor contracts, and
as a mechanism to search trustworthy exchange partners. In particular, reputation is used in electronic markets as a
trust-enforcing mechanism or as a method to avoid cheaters and frauds.
[6]
Another area of application of these concepts, in agent technology, is teamwork and cooperation.
[7]
Several
definitions of the human notion of trust have been proposed during the last years in different domains from
sociology, psychology to political and business science. These definitions may even change in accordance with the
application domain. For example, Romano’s recent definition
[8]
tries to encompass the previous work in all these
domains:
Trust is a subjective assessment of another’s influence in terms of the extent of one’s perception about the
quality and significance of another’s impact over one’s outcomes in a given situation, such that one’s
expectation of, openness to, and inclination toward such influence provide a sense of control over the potential
outcomes of the situation.
Trust and reputation both have a social value. When someone is trustworthy, that person may be expected to perform
in a beneficial or at least not in a suspicious way that assure others, with high probability, good collaborations with
him. On the contrary, when someone appears not to be trustworthy, others refrain from collaborating since there is a
lower level of probability that these collaborations will be successful.
[9]
Trust is a particular level of the subjective probability with which an agent assesses that another agent or group
of agents will perform a particular action, both before he can monitor such action (or independently or his
capacity ever to be able to monitor it) and in a context in which it affects his own action.
Trust is strongly connected to confidence and it implies some degrees of uncertainty, hopefulness or optimism.
Eventually, Marsh
[10]
addressed the issue of formalizing trust as a computational concept in his PhD thesis. His trust
model is based on social and psychological factors.
Trust model classification
A lot of proposals have appeared in the literature and here a selection of computational trust and reputation models,
that represent a good sample of the current research, is presented.
[11]
Trust and reputation can be analysed from different points of view and can be applied in many situations. The next
classification is based considering the peculiar characteristics of these models and the environment where they
evolve.
Conceptual model
Trust and reputation model can be characterized as:
• Cognitive
In models based on a cognitive approach, Trust and reputation are made up of underlying beliefs and are a function
of the degree of these beliefs.
[12]
The mental states, that lead to trust another agent or to assign a reputation, are an
essential part of the model, as well as the mental consequences of the decision and the act of relying on another
agent;
• Game-theoretical
Trust and reputation are considered subjective probabilities by which the individual A, expects the individual B to
perform a given action on which its welfare depends.
[13]
Computational trust
225
In this approach, trust and reputation are not the result of a mental state of the agent in a cognitive sense, but the
result of a more pragmatic game with utility functions and numerical aggregation of past interactions.
Information sources
It is possible to sort out models by considering the information sources used to compute Trust and reputation values.
The traditional information sources are direct experiences and witness information, but recent models have started to
consider the connection between information and the sociological aspect of agent’s behavior. When the model
contains several information sources it can increase the reliability of the results, but conversely, it can increases the
complexity of the model.
Direct experiences
Direct experience is the most relevant and reliable information source for a Trust/reputation model. Two types of
direct experiences can be recognizable:
• the experience based on the direct interaction with the interlocutor;
• the experience based on the observed interaction of the other members of a community.
Witness information
Witness information, also called indirect information, is what comes from the experience of other members of
community. It can be based on their own direct experiences or on other data they gathered from others’ experience.
Witness information is usually the most abundant but its use is complex for Trust and reputation model. In fact, it
introduces uncertainty and agents can manipulate or hide parts of the information for their own benefit.
Sociological information
In real world, people that belong to a community establish different types of relations among them. Each individual
plays one or several roles in that society, influencing their behavior and the interaction with other people. In a
multi-agent system, where there are plenty of interactions, the social relations among agents are a simplified
reflection of a more complex relation which is among their human counterparts. Only a few Trust and reputation
models adopt this sociological information, using techniques like social network analysis. These methods study
social relationships among individuals in a society that emerged as a set of methods for the analysis of social
structures, methods that specifically allow an investigation of the relational aspects of these structures.
[14]
Prejudice
Prejudice is another, though uncommon, mechanism that has a sensible influence on trust and reputation. According
to this method, an individual is given properties that are peculiar of a particular group and that make him
recognisable as a member of this group. These signs can be everything like a uniform, a concrete behavior, etc.
[15]
As most people today use the word, prejudice refers to a negative or hostile attitude towards another social group,
usually racially defined. However, this negative connotation has to be revised when applied to agent communities.
The set of signs used in computational trust and reputations models are usually out of the ethical discussion,
differently from the signs used in human societies, like skin color or sex.
Discussion on Trust/Reputation models
The most relevant sources of information considered by the trust and reputation models presented before, are direct
experiences and witness information. In the actual e-markets, the sociological information is almost non-existent
and, in order to increase the efficiency of actual Trust and reputation models, it should be considered. However,
there is no sense to increase the complexity of models introducing trust evidences if, later, they have to be used in an
environment where it is not possible to exploit their capabilities. The aggregation of more Trust and reputation
Computational trust
226
evidences is useful in a computational model but it can increase its complexity and so it is difficult to find a general
solution. Several models are extremely dependent on the characteristics of the environment and a possible solution
could be the use of adaptive mechanisms that can modify how to combine different sources of information in a given
environment. A lot of trust and reputation definitions have been presented and there are several works that help to
give a precise and distinct meaning of both concepts.
[16]

[17]

[18]
There is a relation between both the concepts that
should be considered in depth: reputation is a concept that helps to build trust on others. Nowadays, game theory is
the predominant paradigm considered to design computational trust and reputation models. In all likelihood, this
theory is taken into account because a significant number of economists and computer scientists, with a strong
background in game theory and artificial intelligence techniques, are working in multi-agent and e-commerce
contexts. Game theoretical models produce good results but, when the complexity of the agents, in terms of social
relations and interaction increases, become too restrictive. The exploration of new possibilities should be considered
and, for example, there should be an aggregation between cognitive approaches with game theoretical ones. Apart
from that, more trust evidences should be considered and trust metrics more sensitive to time,
[19]

[20]
represent the
first step to encourage the improvement of computational trust.
[21]
Evaluation of Trust Models
Currently, there is no commonly accepted evaluation framework or benchmark that would allow for a comparison of
the models under a set of representative and common conditions. A game-theoretic approach in this direction has
been proposed,
[22]
where the configuration of a trust model is optimized assuming attackers with optimal attack
strategies; this allows in a next step to compare the expected utitily of different trust models.
References
[1] Weise J. (August 2001). Public Key Infrastructure Overview.. SunPs Global Security Practice, SunMicrosystems..
[2] Kohl J. & B. C. Neuman (1993). The Kerberos Network Authentication Service(Version 5).. Internet Request for Comments RFC-1510..
[3] Seigneur J.M (2005). Trust, Security and Privacy in Global Computing.. PhD Thesis, University of Dublin, Trinity College.
[4] IST, Global Computing, EU. http:/ / www. cordis. lu/ ist/ fet/gc.htm. . & #32;2004.
[5] Longo L., Dondio P., Barrett S. (2007). Temporal Factors to evaluate trustworthiness of virtual identities. Third International Workshop on
the Value of Security through Collaboration, SECURECOMM.
[6] Dellarocas C. (2003). The digitalization of Word-Of-Mouth: Promise and Challenges of Online Reputation Mechanism. Management
Science,.
[7] Montaner M., Lopez B., De La Rosa J. (2002). Developing Trust in Recommender Agents.. Proceedings of the First International Joint
Conference on Autonomous Agents and Multiagent Systems (AAMAS-02).
[8] Romano D.M. (2003). The Nature of Trust: Conceptual and Operational Clarification. Louisiana State University, PhD Thesis.
[9] Gambetta D.. Can We Trust Trust.. Trust: Making and Breaking Cooperative Relations. Chapt. Can We Trust Trust? Basil Blackwell, Oxford,
pp. 213-237..
[10] Marsh S. (1994). Formalizing Trust as a Computational Concept.. PhD thesis, University of Stirling, Department of Computer Science and
Mathematics..
[11] Sabater J., Sierra C. (2005). Review on Computational Trust and Reputation Models.. Artificial Intelligence Review, 24:33-60, Springer..
[12] Esfandiari B., Chandrasekharan S. (2001). On How Agents Make Friends: Mechanism for Trust Acquisition.. In proocedings of the Fourth
Workshop on Deception Fraud and Trust in Agent Societies, Montreal, Canada. pp. 27-34..
[13] Gambetta D.. Can We Trust Trust?. In. Trust: Making and Breaking Cooperative Relations. Chapt. Can We Trust Trust? Basil Blackwell,
Oxford, pp. 213-237..
[14] Scott J.; Tallia, A; Crosson, JC; Orzano, AJ; Stroebel, C; Dicicco-Bloom, B; O'Malley, D; Shaw, E et al. (2005). "Social Network
Analysis.". Annals of family medicine (SAGE Publications. http:/ / www. analytictech.com/ mb119/ tableof.htm)& #32;'''3 (5): 443–8.
doi:10.1370/afm.344. PMC 1466914. PMID 16189061.
[15] Bacharach M., Gambetta D., (2001). Trust in Society.. Chapt. Trust in signs. Russel Sage Foundation, ..
[16] McKnight D.H., Chervany N.L. (1996). The meanings of trust. Technical report. niversity of Minnesota Management Information Systems
Research Center.
[17] McKnight D.H., Chervany N.L. (2002). Notions of Reputation in Multi-Agent Systems: a Review. In: Proceedings of the 34th Hawaii
International Conference on System Sciences..
[18] Mui L., Halberstadt A, Mohtashemi M. (2002). Notions of Reputation in Multi-Agent Systems: a Review.. In: Proceedings of the First
International Joint Conference on Autonomous Agents and Multi-Agent Systems (AAMAS-02), Bologna, Italy, pp. 280-287.
Computational trust
227
[19] Longo L. (2007). Security Through Collaboration in Global Computing: a Computational Trust Model Based on Temporal Factors to
Evaluate Trustworthiness of Virtual Identities. Master Degree, Insubria University.
[20] D. Quercia, S. Hailes, L. Capra (2006) (PDF). B-trust: Bayesian Trust Framework for Pervasive Computing (http:/ / www. cs. ucl.ac. uk/
staff/ d. quercia/publications/ querciaB-trust06. pdf). iTrust. .
[21] Seigneur J.M., (2006). Seigneur J.M., Ambitrust? Immutable and Context Aware Trust Fusion.. Technical Report, Univ. of Geneva,.
[22] Staab, E. and Engel, T. (2009). Tuning Evidence-Based Trust Models. In: Proceedings of the 2009 IEEE International Conference on
Information Privacy, Security, Risk and Trust (PASSAT'09), Vancouver, Canada, pp. 92-99, IEEE. pp. 92–99. doi:10.1109/CSE.2009.209.
External links
• TRMSim-WSN, a Trust and Reputation Models Simulator for Wireless Sensor Networks (http:// ants. dif.um. es/
~felixgm/ research/ trmsim-wsn)
ConnectU
228
ConnectU
ConnectU, Inc.
Type Private
Founded Cambridge, Massachusetts (2004)
Founder Cameron Winklevoss
Tyler Winklevoss
Divya Narendra
Area served Worldwide
Products ConnectU.com, i2hub.com, Jungalu.com, StallScribbles.com, Digital Flyers, ConnectHi (theyearbook.org), ConnectGroups, The
Winklevoss Chang Group Representative Program, The Rep Center, Social Butterfly
Slogan |
Website
connectu.com
[1]
Type of site Social network service
Registration Required
Launched May 21, 2004
Current status Inactive
ConnectU (originally HarvardConnection) was a social networking website launched on May 21, 2004
[2]
that was
founded by Harvard students Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra in December 2002.
[3]
Users could add people as friends, send them messages, and update their personal profiles to notify friends about
themselves.
[4]
Users were placed in networks based-upon the domain name associated with the email address they
used for registration.
[5]
History
In December 2002, Harvard students and friends Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra
wanted a better way to connect with fellow students at Harvard and other universities.
[6]
As a result, the three
conceived of a social network for Harvard students named HarvardConnection,
[3]
which was to expand other schools
around the country.
[7]

[8]

[9]
In January 2003, they enlisted the help of fellow Harvard student, programmer and
friend Sanjay Mavinkurve to begin building HarvardConnection.
[5]
Sanjay commenced work on HarvardConnection
but left the project in the spring of 2003 when he graduated and went to work for Google.
[10]
After the departure of Sanjay Mavinkurve, the Winklevosses and Narendra approached Narendra’s friend, Harvard
student and programmer Victor Gao to work on HarvardConnection.
[5]
Gao, a senior in Mather House, had opted not
to become a full partner in the venture, instead agreeing to be paid in a work for hire capacity on a rolling basis.
[9]
He was paid $400 for his work on the website code during the second half of 2003, then excused himself thereafter
due to personal obligations.
[8]
ConnectU
229
Mark Zuckerberg
In November 2003, upon the referral of Victor Gao, the Winklevosses and Narendra approached Mark Zuckerberg
about joining the HarvardConnection team.
[11]
By this point, the previous HarvardConnection programmers had
already made progress on a large chunk of the coding: front-end pages, the registration system, a database, back-end
coding, and a way users could connect with each other, which Gao called a "handshake". In early November,
Narendra emailed Zuckerberg saying, "We’re very deep into developing a site which we would like you to be a part
of and ... which we know will make some waves on campus." Within days, Zuckerberg was talking to the
HarvardConnection team and preparing to take over programming duties from Gao.
[9]
On the evening of November
25, 2003,
[12]
the Winklevosses and Narendra met with Zuckerberg in the dining hall of Harvard's Kirkland House,
where they explained to Zuckerberg the HarvardConnection website, the plan to expand to other schools after
launch, the confidential nature of the project, and the importance of getting there first.
[7]

[9]
During the meeting,
Zuckerberg allegedly entered into an oral contract with Narendra and the Winklevosses and became a partner in
HarvardConnection.
[]
He was given the private server location and password for the unfinished HarvardConnection
website and code,
[8]
with the understanding that he would finish the programming necessary for launch.
[]
Zuckerberg
allegedly chose to be compensated in the form of sweat equity.
[13]

[14]
On November 30, 2003, Zuckerberg told Cameron Winklevoss in an email that he didn't expect completion of the
project to be difficult. Zuckerberg writes: "I read over all the stuff you sent and it seems like it shouldn't take too
long to implement, so we can talk about that after I get all the basic functionality up tomorrow night."
[11]
The next
day, on December 1, 2003, Zuckerberg sent another email to the HarvardConnection team. "I put together one of the
two registration pages so I have everything working on my system now. I'll keep you posted as I patch stuff up and it
starts to become completely functional." On December 4, 2003, Zuckerberg writes: "Sorry I was unreachable
tonight. I just got about three of your missed calls. I was working on a problem set." On December 10, 2003: "The
week has been pretty busy thus far, so I haven't gotten a chance to do much work on the site or even think about it
really, so I think it's probably best to postpone meeting until we have more to discuss. I'm also really busy tomorrow
so I don't think I'd be able to meet then anyway." A week later: "Sorry I have not been reachable for the past few
days. I've basically been in the lab the whole time working on a cs problem set which I'm still not finished with."
[7]
On December 17, 2003,
[12]
Zuckerberg met with the Winklevosses and Narendra in his dorm room, allegedly
confirming his interest and assuring them that the site was almost complete. On the whiteboard in his room,
Zuckerberg allegedly had scrawled multiple lines of code under the heading “Harvard Connection,” and this would
be the only time they saw any of his work.
[9]
On January 8, 2004, Zuckerberg emailed to say he was "completely
swamped with work [that] week" but had "made some of the changes ... and they seem[ed] to be working great" on
his computer. He said he could discuss the site starting the following Tuesday, on January 13, 2004.
[11]

[15]
On
January 11, 2004, Zuckerberg registered the domain name thefacebook.com.
[16]
On January 12, 2004, Zuckerberg
e-mailed Eduardo Saverin, saying that the site thefacebook.com was almost complete and that they should discuss
marketing strategies.
[9]
Two days later, on January 14, 2004,
[12]
Zuckerberg met again with the HarvardConnection
team; he never mentioned registering the domain name thefacebook.com nor a competing social networking website,
rather he reported progress on HarvardConnection, told them he would continue to work on it, and would email the
group later in the week.
[11]
On February 4, 2004, Zuckerberg launched thefacebook.com, a social network for
Harvard students, designed to expand to other schools around the country.
[]
On February 6, 2004, the Winklevosses and Narendra first-learned of thefacebook.com while reading a press release
in the Harvard student newspaper The Harvard Crimson.
[9]
According to Gao, who looked at the HarvardConnection
code afterward, Zuckerberg had left the HarvardConnection code incomplete and non-functional, with a registration
that did not connect with the back-end connections.
[5]
On February 10, 2004, the Winklevosses and Narendra sent
Zuckerberg a cease and desist letter.
[17]

[18]
They also asked the Harvard administration to act on what they viewed
as a violation of the university’s honor code and student handbook.
[19]
They lodged a complaint with the Harvard
Administrative Board and university president Larry Summers, but both viewed the matter to be outside of the
university's jurisdiction.
[20]
President Summers advised the HarvardConnection team to take their matter to the
ConnectU
230
courts.
[15]
Leaked instant messages
Between November 29, 2003 and February 4, 2004, Zuckerberg exchanged a total of 52 emails with the
HarvardConnection team and engaged in multiple in-person meetings.
[15]
During the same period of time,
Zuckerberg engaged in multiple electronic instant message communications with people outside of the
HarvardConnection team. On March 5, 2010, certain electronic instant messages from Mark Zuckerberg's hard drive
were leaked to the public.
[7]
On September 20, 2010, Facebook confirmed the authenticity of these leaked instant
messages in a New Yorker article.
[21]
The Winklevoss Chang Group
A partnership allegedly formed between i2hub, a popular peer-to-peer service at the time, and ConnectU. The
partnership, called The Winklevoss Chang Group, jointly advertised their properties through bus advertisements as
well as press releases. i2hub integrated its popular software with ConnectU's website, as part of the partnership. The
team also jointly launched several projects and initiatives, including:
[22]

[23]
• Jungalu.com, an internet-based book exchange
• StallScribbles.com, an online "anonymous confessions" board
• Digital Flyers, a portal for purchasing advertisements to be placed on the various WCG websites and on i2hub
• ConnectHi (also known as ConnectHigh and theyearbook.org), an effort to penetrate the high school social
networking market
• ConnectGroups, an initiative to provide clubs and organizations with a means for their members to communicate
online with each other about their organizations
• The Winklevoss Chang Representative Program, a sales representative program which WCG used to establish a
presence on college campuses and to promote ConnectU and the other WCG properties
• The Rep Center, an internet-based portal, accessible through ConnectU.com, providing a centralized location for
the representatives of The Winklevoss Chang Representative Program to communicate and earn points
(redeemable for prizes) by recruiting and signing up new users for all of WCG's properties
• Social Butterfly, a feature added to ConnectU to enable users to consolidate their accounts at various social
networking sites, such as Facebook, and make that information accessible through ConnectU
• US Patent Application 20060212395
[24]
, related to a method of purchasing of copyrighted computer files through
affinity programs, such as using points from a credit card to purchase copyrighted movies.
Lawsuits
Facebook lawsuits
In 2004, ConnectU filed a lawsuit against Facebook alleging that creator Mark Zuckerberg had broken a contractual
relationship with them. The suit alleged that Zuckerberg had copied their idea
[25]

[26]
and illegally used source code
intended for the website he was hired to create.
[27]

[28]

[29]

[30]
Facebook countersued in regards to Social Butterfly, a
project put out by The Winklevoss Chang Group. It named among the defendants ConnectU, Cameron Winklevoss,
Tyler Winklevoss, Divya Narendra, and Wayne Chang, founder of i2hub.
[31]
A settlement agreement for both cases
was reached in February 2008, reportedly valued at $65 million.
[32]
In May 2010, it was reported that ConnectU was
accusing Facebook of securities fraud on the value of the stock that was part of the settlement and wants to get the
settlement undone. According to ConnectU's allegations, the value of the stock was worth $11 million instead of $45
million that Facebook presented at the time of settlement. This meant the settlement value, at the time, was $31
million, instead of the $65 million.
[33]

[34]
On August 26, 2010, The New York Times reported that Facebook shares
were trading at $76 per share in the secondary market, putting the total settlement value at close to $120 million.
[35]
ConnectU
231
[36]
If the lawsuit to adjust the settlement to match the difference goes through, the value will quadruple to over $466
million.
[37]
Quinn Emanuel lawsuits
One of ConnectU's law firms, Quinn Emanuel, inadvertently disclosed the confidential settlement amount in
marketing material by printing "WON $65 million settlement against Facebook".
[38]
Quinn Emanuel sought $13
million of the settlement as part of a contingency agreement. ConnectU fired Quinn Emanuel and sued the law firm
for malpractice.
[39]
On August 25, 2010, an arbitration panel ruled that Quinn Emanuel "earned its full contingency
fee". It also found that Quinn Emanuel committed no malpractice.
[40]
The Winklevoss Chang Group lawsuit
On December 21, 2009, i2hub founder Wayne Chang and The i2hub Organization launched a lawsuit against
ConnectU and its founders, Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra, seeking 50% of the
settlement. The complaint says
[41]
"The Winklevosses and Howard Winklevoss filed [a] patent application, U.S.
Patent Application No 20060212395, on or around March 15, 2005, but did not list Chang as a co-inventor." It also
states "Through this litigation, Chang asserts his ownership interest in The Winklevoss Chang Group and ConnectU,
including the settlement proceeds."
[23]
Lee Gesmer (of prominent law firm Gesmer Updegrove, LLP) posted the
detailed 33-page complaint
[41]
online.
[22]

[42]
Popular culture
The story of the relationship between ConnectU and Facebook is depicted in The Social Network, a film directed by
David Fincher and written by Aaron Sorkin, based on the book The Accidental Billionaires by Ben Mezrich.
References
[1] http:/ / www. connectu. com/
[2] Bombardieri, Marcella (2004-09-17). "Online Adversaries: Rivalry between college-networking websites spawns lawsuit" (http:// www.
boston.com/ news/ education/ higher/ articles/ 2004/ 09/ 17/ online_adversaries/ ). The Boston Globe. .
[3] Pontin, Jason (2007-08-12). "Who owns the concept if no one signs the papers?" (http:/ / www.nytimes. com/ 2007/ 08/ 12/ business/
yourmoney/12stream. html?_r=1). The New York Times. .
[4] Cassidy, John (2006-05-15). "Me Media: How hanging out on the Internet became big business" (http:// www. newyorker.com/ archive/
2006/05/ 15/ 060515fa_fact_cassidy). The New Yorker. .
[5] McGinn, Timothy (2004-05-28). "Online facebooks duel over tangled web of authorship" (http:/ / www. thecrimson.com/ article/2004/ 5/
28/ online-facebooks-duel-over-tangled-web/). The Harvard Crimson. .
[6] Bourne, Claire (2004-11-23). "Web sites click on campus" (http:// www. usatoday.com/ news/ education/
2004-11-23-campus-connection-usat_x. htm). USA Today. .
[7] Carlson, Nicholas (2010-03-05). "At Last--The full story of how Facebook was founded" (http:// www. businessinsider. com/
how-facebook-was-founded-2010-3#we-can-talk-about-that-after-i-get-all-the-basic-functionality-up-tomorrow-night-1). The Business
Insider. .
[8] ConnectU, Inc. v. Facebook, Inc. et al, , Declaration of Victor Gao (Massachusetts Federal Court 2007-09-21). Text (http:/ / docs. justia. com/
cases/ federal/district-courts/ massachusetts/ madce/ 1:2007cv10593/ 108516/ 113/ 0. pdf)
[9] O'Brien, Luke (2007-12-03). "Polking Facebook" (http:// www.informationliberation.com/ ?id=24402). 02138 Magazine. .
[10] Richtel, Matt (2009-04-11). "Tech recruiting clashes with immigration rules" (http:// www.nytimes.com/ 2009/ 04/ 12/ business/ 12immig.
html?_r=1). The New York Times. .
[11] "Facebook accused of stealing idea" (http:// www.dailyfreepress.com/ news/ facebook-accused-of-stealing-idea-1.931927). The Daily
Free Press, Boston University. 2004-09-09. .
[12] ConnectU, Inc. v. Facebook, Inc. et al, , Complaint against all defendants, filed by Connectu, Inc. (Massachusetts Federal Court
2007-03-28). Text (http:/ / docs. justia. com/ cases/ federal/district-courts/ massachusetts/ madce/ 1:2007cv10593/ 108516/ 1/ )
[13] Macatee, Rebecca (2010-10-01). "The real Cameron Winklevoss says 'The Social Network' is 'nonfiction'" (http:// www.popeater.com/
2010/ 10/ 01/ cameron-winklevoss-social-network/). PopEater. .
[14] Milcetich, Jess (2005-03-16). "Thefacebook.com faces lawsuit from rival site" (http:// www. diamondbackonline.com/ 2.2814/
thefacebook-com-faces-lawsuit-from-rival-site-1.295577). The Diamondback, University of Maryland. .
ConnectU
232
[15] Maugeri, Alexander (2004-09-20). "TheFacebook.com faces lawsuit" (http:// www.dailyprincetonian.com/ 2004/ 09/ 20/ 10767/ ). The
Daily Princetonian. .
[16] "WHOIS Lookup thefacebook.com" (http:// domains. whois. com/ domain. php). . Retrieved 2010-10-01.
[17] Glenn, Malcolm (2007-07-27). "For now, Facebook foes continue fight against site" (http:// www. thecrimson.com/ article/ 2007/ 7/ 27/
for-now-facebook-foes-continue-fight/). The Harvard Crimson. .
[18] Stadtmiller, Mandy (2010-09-15). "Facebook's worst enemies" (http:// www.nypost. com/ p/ entertainment/
facebook_worst_enemies_PIJUMujycQwcHEFYKcGLPK). The New York Post. .
[19] Hale, David (2004-10-06). "Facebook faces litigation over design concept" (http:// www.dailyorange.com/ 2.8657/
facebook-faces-litigation-over-design-concept-1.1245043). The Daily Orange. .
[20] Sharif, Shirin (2004-08-05). "Harvard grads face off against thefacebook.com" (http:// www.stanforddaily. com/ 2004/ 08/ 05/
harvard-grads-face-off-against-thefacebookcom/ ). The Stanford Daily. .
[21] Vargas, Jose (2010-09-20). > "The face of facebook" (http:// www. newyorker.com/ reporting/2010/ 09/ 20/ 100920fa_fact_vargas). The
New Yorker. >.
[22] Lee Gesmer (2010-01-18). "Chang v. Winklevoss Complaint" (http:// www.scribd.com/ doc/ 25379721/ Chang-v-Winklevoss-Complaint).
Commonwealth of Massachusetts. .
[23] Caroline McCarthy (2010-01-04). "Fresh legal woes for ConnectU founders" (http:/ / news.cnet. com/ 8301-13577_3-10424028-36.html).
CNET News. .
[24] http:// www. google. com/ patents?id=CMuZAAAAEBAJ& printsec=abstract& zoom=4
[25] Michael Levenson (2008-06-27). "Facebook, ConnectU settle dispute:Case an intellectual property kerfuffle" (http:/ / www.boston. com/
business/ technology/ articles/ 2008/ 06/ 27/ facebook_connectu_settle_dispute/ ). Boston Globe. .
[26] Malcom A. Glenn, "For Now, Facebook Foes Continue Fight Against Site" (http:/ / www.thecrimson.com/ article.aspx?ref=519386), The
Harvard Crimson, July 27, 2007
[27] O'Brien, Luke (November/December 2007). "Poking Facebook" (http:/ / www. 02138mag.com/ magazine/ article/1724. html). 02138:
p. 66. . Retrieved 2008-06-26.
[28] McGinn, Timothy J. (2004-09-13). "Lawsuit Threatens To Close Facebook" (http:/ / web.archive.org/web/ 20070815192011/ http:/ /
www. thecrimson. com/ article.aspx?ref=513007). Harvard Crimson. Archived from the original (http:// www. thecrimson.com/ article.
aspx?ref=513007) on 2004-09-13. . Retrieved 2008-03-08.
[29] Maugeri, Alexander (2004-09-20). "TheFacebook.com faces lawsuit" (http:// www.dailyprincetonian.com/ archives/ 2004/ 09/ 20/ news/
10767.shtml). The Daily Princetonian. . Retrieved 2008-03-08.
[30] Tryhorn, Chris (2007-07-25). "Facebook in court over ownership" (http:// www.guardian. co. uk/ media/ 2007/ jul/ 25/ digitalmedia.
usnews). The Guardian. . Retrieved 2008-03-15.
[31] California Northern District Court (2007-03-09). "The Facebook, Inc. v. Connectu, LLC et al" (http:// dockets.justia. com/ docket/
california/candce/ 5:2007cv01389/ 189975/ ). Justia. .
[32] Brad Stone (2008-06-28). "Judge Ends Facebook’s Feud With ConnectU" (http:/ / bits. blogs.nytimes. com/ 2008/ 06/ 26/
judge-ends-facebooks-feud-with-connectu/index. html). New York Times. .
[33] Owen Thomas (2010-05-19). "Facebook CEO’s latest woe: accusations of securities fraud" (http:// venturebeat.com/ 2010/ 05/ 19/
facebook-connectu-securities-fraud/). VentureBeat. .
[34] Nick Farrell (2010-05-21). "Facebook's Zuckerberg faces security fraud allegation" (http:// www.techeye.net/ business/
facebooks-zuckerberg-faces-security-fraud-allegations). TechEye. .
[35] "Investors Value Facebook at Up to $33.7 Billion" (http:// dealbook.blogs. nytimes. com/ 2010/ 08/ 25/
investors-value-facebook-at-up-to-33-7-billion/). New York Times. August 26, 2010. .
[36] Eric Eldon (February 12, 2009). "Financial wrinkle lost ConnectU some Facebook settlement dollars" (http:// venturebeat.com/ 2009/ 02/
12/financial-wrinkle-lost-connectu-some-facebook-settlement-dollars/). VentureBeat. .
[37] Owen Thomas (May 19, 2010). VentureBeat. http:// venturebeat.com/ 2010/ 05/ 19/ facebook-connectu-securities-fraud/.
[38] Dan Slater (2009-02-10). "Quinn Emanuel Inadvertently Discloses Value of Facebook Settlement" (http:/ / blogs. wsj. com/ law/ 2009/ 02/
10/ quinn-emanuel-inadvertently-discloses-value-of-facebook-settlement). Wall Street Journal. .
[39] Zusha Elinson (2010-02-10). "Quinn Emanuel Brochure Spills Value of Confidential Facebook Settlement" (http:// www. law. com/ jsp/
article.jsp?id=1202428141988). The Recorder. .
[40] Nate Raymond (2010-09-15). "Arbitrators Confirm Quinn Emanuel's Fee in Facebook Settlement" (http:// www. law.com/ jsp/ article.
jsp?id=1202472039360&Arbitrators_Confirm_Quinn_Emanuels_Fee_in_Facebook_Settlement). The National Law Journal. .
[41] http:// www. scribd. com/ doc/ 25379721/ Chang-v-Winklevoss-Complaint
[42] Lee Gesmer (2010-01-18). "The Road Goes on Forever, But the Lawsuits Never End: ConnectU, Facebook, Their Entourages" (http:/ /
masslawblog.com/ business-lit-session/ connectu-and-facebook-goes-on-forever/). Mass Law Blog. .
Consumer-generated marketing
233
Consumer-generated marketing
Consumer Generated Marketing is a term used when average people create advertising for companies. This can
include images, video, blogs, etc. Examples include Diet Coke and Mentos videos, the I've Got a Crush On Obama
video, Star Wars fan films. For example, Joel Moss Levinson won 11 consumer generated marketing contests, and
earned more than $200,000 in money and prizes, by creating corporate jingles and short commercials.
[1]

[2]
The
commercials are an example of user-generated content.
References
[1] Clifford, Stephanie (October 27, 2008). "Finding a Gold Mine in Digital Ditties" (http:// www. nytimes. com/ 2008/ 10/ 28/ business/ media/
28video.html?em). New York Times. . Retrieved 2008-10-28. "So far, Mr. Levinson, a college dropout with dozens of failed jobs on his
résumé, has won 11 contests — earning more than $200,000 in money and prizes. His success has made him into the digital age version of
Evelyn Ryan, the woman from Defiance, Ohio, who supported her family by winning commercial jingle contests in the 1950s and ’60s."
[2] "Internet Crush: Joel Moss Levinson" (http:// nymag. com/ daily/ intel/ 2008/ 10/ internet_crush_joel_moss_levin. html). New York
Magazine. . Retrieved 2008-10-28.
External links
• iMedia (http:/ / www. imediaconnection. com/ content/ 6096.asp)
• iMedia (http:/ / www. imediaconnection. com/ content/ 4045.asp)
• Hbsweek (http:/ / hbswk. hbs. edu/ item/ 4781. html)
• IHT (http:// www. iht. com/ articles/ 2006/ 05/ 11/ business/ ads. php)
Contrail (network)
Contrail is a social network developed by Microsoft for use on mobile devices using Windows Azure, with
emphasis on privacy using data encryption.
[1]
External links
Contrail - Microsoft Research
[2]
References
[1] Technology Review: A Private Social Network for Cell Phones (http:// www.technologyreview.in/ web/ 25640/ )
[2] http:/ / research.microsoft.com/ en-us/ projects/ contrail/
The Conversation Prism
234
The Conversation Prism
The Conversation Prism is a graphic that helps chart online conversations between people and communities, as
well as the networks that connect the Social Web.
[1]
It was created by Brian Solis, a blogger at PR 2.0, author, and
principal of FutureWorks, and Jesse Thomas of JESS3. The Conversation Prism debuted in August 2008 to provide a
visual representation of the true expansiveness of the Social Web and the conversations that define it.
When Jesse Thomas and Brian Solis initially mapped "the conversation" in 2008, they recognized that the act of
categorizing social networks within a visually rich graphic would be momentary at best.
[2]
Their goal has been to
observe, analyze, dissect, and present the dynamics of conversations, how and where they transpired.
They knew the graphic would demand endless iterations in order to accurately document evolving and shifting
online conversations as well as the communities that promote them. An updated "version 2.0" of The Conversation
Prism was released in March 2009.
[3]
The Conversation Prism has been translated into several languages other than English, including French and
Japanese.
[4]
References
[1] The New Networking (http:// www.timesdispatch. com/ rtd/ lifestyles/ leisure/ article/ S-FACE31_20090527-204924/270241/ ) The
Richmond Times Dispatch May 31, 2009
[2] Conversation Prism helps corporations visualize social media strategies (http:/ / blogs. zdnet. com/ feeds/ ?p=171) Social Business on ZD.net
August 7, 2008
[3] Conversation Prism v2.0 (http:/ / communicationx3. blogspot.com/ 2009/ 05/ cx3-conversation-prism-20.html) Communication x3
[4] The Conversation Prism Conversation Prism: The Language of Human Connections is International (http:/ / www. briansolis. com/ 2009/ 01/
conversation-prism-language-of-human.html) briansolis.com
External links
• The Conversation Prism (http:// theconversationprism. com)
• Brian Solis (http:/ / briansolis. com)
• JESS3 (http:// www. jess3. com)
• The Conversation Prism in French (http://www. imarginal.com/ recherche/le-prisme-de-la-conversation/)
• The Conversation Prism in Japanese (http:/ / yoppa.blog.shinobi. jp/ Entry/75)
• The Conversation Prism in Chinese (http:/ / www.seeisee. com/ sam/ 2009/ 01/ 10/ p667)
Cortex Inc.
235
Cortex Inc.
Cortex
Type Private
Founder Joey Primiani
Industry social network service, micro-blogging, micro-sharing
Slogan Share fast
Website
cortexapp.com
[1]
Launched December 7, 2010
Cortex is a sharing platform and website launched on December 7th, 2010 providing the fastest way to share links,
articles, videos, images, music to friends and family across the web. The service emphasizes its speed and user
experience. Cortex has been widely noted for its unique user interface, which incorporates many ideas that founder
Joey Primiani had which are generally uncommon, such as the use of pie menus. Experienced users use muscle
memory without looking at the menu while selecting from it (see Fitts's law). This gestural interface technique is
optimized for the use of sharing on multi-touch devices.
[2]

[3]

[4]
References
[1] http:/ / cortexapp.com
[2] Pavlus, John (2010-12-10). "Cortex for Google Chrome solves one of social medias big problems" (http:/ / www.fastcodesign.com/
1662856/ cortex-for-google-chrome-solves-one-of-social-medias-big-problems). . Retrieved 2010-12-10.
[3] O'Dell, Jolie (2010-12-09). "Cortex for Chrome Makes Sharing Faster, Prettier & More Fun Than Ever" (http:// mashable. com/ 2010/ 12/ 08/
cortex/). . Retrieved 2010-12-09.
[4] Siegler, MG (2010-12-15). "Forget The Social Browsers, Just Install Cortex On Chrome" (http:// techcrunch.com/ 2010/ 12/ 15/
cortex-chrome/). . Retrieved 2010-12-15.
External links
• Cortex (http:// www. cortexapp. com/ ) official website
CouchSurfing
236
CouchSurfing
CouchSurfing
Founders
Casey Fenton
Dan Hoffer
Sebastien Le Tuan
Leonardo Bassani da Silveira
[1]
Founded 2003
Location San Francisco, CA, United States
Area served Global
Focus Hospitality exchange, international understanding, networking
Method Hospitality service
Motto Participate in Creating a Better World, One Couch at a Time
Website
www.couchsurfing.org
[2]
CouchSurfing is a hospitality exchange network and website. With almost 2.7 million members in 246 countries
and territories, CouchSurfing has an Alexa Traffic Rank of about 2,500.
Etymology
Couchsurfing is a neologism referring to the practice of moving from one friend's house to another, sleeping in
whatever spare space is available, floor or couch, generally staying a few days before moving on to the next house.
Membership
Free to register, members have the option of providing information and pictures of themselves and of the sleeping
accommodation they offer, if any. More information provided by a member, and other members, improves the
chances that someone will find the member trustworthy enough to be his host or guest. Security is often measured in
the reference established by networking. Volunteers may verify names and addresses. Members looking for
accommodation can search for hosts using several parameters such as age, location, gender and activity level.
Homestays are consensual between the host and guest, and the duration, nature, and terms of the guest's stay are
generally worked out in advance. No monetary exchange takes place except for compensation of incurred expenses
(e.g. food).
CouchSurfing provides editable travel guides and forums where members may seek travel partners or advice.
CouchSurfing's main focus is "social networking" and members organise activities such as camping trips, bar crawls,
meetings, and sporting events.
The website features a searchable database of hundreds of upcoming events organised by CouchSurfing members,
including the annual "Berlin Beach Camp" which draws over 1,000 attendees, the annual "WinterCamp," and a New
Year's Eve party hosted in a different city in Europe every year. Famous Couchsurfers include Julian Assange and
Daniel Bedingfield.
CouchSurfing
237
Security verification
There are three methods designed to increase security and trust, which are all visible on member profiles for
potential hosts and surfers:
1. Personal references, which hosts and surfers have the option to leave after having used the service.
[3]
2. An optional credit card verification system, allowing members to "lock in" their name and address by making a
credit card payment and entering a code that CouchSurfing mails to an address of their choice. This also allows
CouchSurfing to recoup some costs by requiring a fee for verification. For fairness, the verification fee is based
on a sliding scale, taking into account the Purchasing Power Parity and Human Development Index of the country
of residence.
3. A personal vouching system, whereby a member that had been vouched for three times — originally starting
with the founders of the site — might in turn vouch for any number of other members he knew or had met
through CouchSurfing, and trusts.
Ambassadors
Members who wished to volunteer for various tasks on the site and help spread the word about CouchSurfing in
general were able to become ambassadors. Ambassadors must be role-models and actively promote the
CouchSurfing spirit among members and to the public. In addition to promoting use of the site, they greet new
members, help with questions and perform other administrative tasks, all on a volunteer basis. No new ambassadors
are being created at this time.
Demographics
Cities with over 4,000 registered CouchSurfers as of 3 January 2011
Countries with over 500 registered CouchSurfers as of 3 January 2011
As of January 2011, there were over
2.4 million persons who were
registered with Couchsurfing,
[4]
a
population comparable in size to
Latvia or Jamaica.
As of January 2011, couchsurfers
represents more than 80,000 unique
towns in 245 states and territories.
Around 20% of the couchsurfers had
registered their country as being the
United States, with Germany, France,
Canada and England also registering
large numbers of participants. The city
with the largest number of resident
couchsurfers was Paris.
[4]
English was spoken by nearly 74% of
registered Couchsurfers. French (20%),
Spanish (17%) and German (16%)
were also spoken.
[4]
The average age of participants was 28
years of age.
[4]
History
CouchSurfing
238
Casey Fenton
The CouchSurfing project was conceived by Casey Fenton in 1999.
[1]
According to Fenton's account, the idea arose
after finding an inexpensive flight from Boston to Iceland. Fenton randomly e-mailed 1,500 students from the
University of Iceland asking if he could stay. He ultimately received more than 50 offers of accommodation. On the
return flight to Boston, he began to develop the ideas that would underpin the CouchSurfing project.
Fenton developed the code intermittently over the next few years.
[1]
The site was launched with the cooperation of
Dan Hoffer, Sebastien Le Tuan, and Leonardo Silveira
[1]
as a beta in January 2003. The project became a public
website in January 2004.
Initial growth of the site was slow. By the end of 2004 the site had just over 6,000 members. In 2005, growth
accelerated and by the end of the year, membership stood at just under 45,000.
[4]
As of 29 January 2011,
CouchSurfing has almost 2.5 million members and is the most popular free accommodation site.
[5]
As of April 2011,
the site has an Alexa Traffic Rank of 2,434.
[6]
2006 database loss and relaunch
In June 2006, the project experienced a number of computer problems resulting in much of the database being
irrevocably lost.
[7]
Due to the volume of critical data that had been lost, Casey Fenton was of the opinion that the
project could not be resurrected. On 29 June 2006, he sent an e-mail to all members: "It is with a heavy heart that I
face the truth of this situation. CouchSurfing as we knew it doesn't exist anymore."
[8]
Fenton's e-mail was met with vocal opposition to the termination of the project and considerable support for its
recreation. A CouchSurfing Collective was underway in Montreal at the time and those in attendance committed to
fully recreating the original site, with users to re-enter their profile data. "CouchSurfing 2.0" was announced early in
July 2006, with the intent to be operational within 10 days. The initial implementation of CouchSurfing 2.0 actually
launched after only four days with the current CouchSurfing slogan "Participate in Creating a Better World, One
Couch At A Time". Since the site relaunch, the project has received international media coverage.
2009 Leeds Incident
On 5 March 2009 in Leeds, UK, a man named Abdelali Nachet raped a woman from Hong Kong who stayed at his
place through the CouchSurfing project.
[9]
Nachet was sentenced to 10 years in prison.
[10]
Organization
Mission
The mission statement of CouchSurfing is Create Inspiring Experiences:
"At CouchSurfing International, we envision a world where everyone can explore and create meaningful
connections with the people and places they encounter. Building meaningful connections across cultures
enables us to respond to diversity with curiosity, appreciation and respect. The appreciation of diversity
spreads tolerance and creates a global community."
[11]
CouchSurfing
239
CouchSurfing Collectives
Since June 2006, development of the website has been run in large part by CouchSurfing Collectives: events which
may last days or weeks, bringing groups of CouchSurfers together in a chosen city, to develop and improve
CouchSurfing. Previous Collectives took place in Montreal, Vienna, New Zealand, Rotterdam, Thailand, Alaska,
Costa Rica and Istanbul.
[12]
Tax status
CouchSurfing International Inc. is a non-profit corporation incorporated in the U.S. state of New Hampshire.
[13]

[14]
An application for the federal 501(c)(3) non-profit status was filed in November 2007.[19] As of January 1 2011
CouchSurfing is not in the "list of organizations eligible to receive tax-deductible charitable contributions". This
means that its non-profit status is in question.
The charity/non profit status has never been granted and the site owners are looking at other options.
Reference is an internal memo that has been published in the Couchsurfing brainstorm group thread
[15]
...
Team Member News: Special Bulletin
Dear Team Members and Ambassadors,
Each one of you has helped make this community possible for over 2 million people. CouchSurfing simply wouldn't
be here without you! That's why I wanted you to be the first people to know about some new things on the horizon
for us. We're looking at big changes for the organization, and I think that what's happening is really exciting, and
ultimately what's best for the CouchSurfing community.
I want to ask for your trust and patience as I try to share the news with you in as much detail as possible as it
happens. It's important to me that I communicate clearly about where we are now and what's ahead. However, we're
still working out all the details. We're hoping to have everything sorted out by June. For now, I'd like to give you an
overview of our current situation.
As you know, CouchSurfing is incorporated in the US as a non-profit, and has been trying for four years to be
recognized by the government as a charity (known as 501c3 status). Like all charities, we want to change the
world for the better. The thing is, we have a very innovative approach to this: we think we can make change
by giving people the chance to have inspiring experiences. This approach is one that doesn't fit into the
categories our government traditionally uses.
As you can imagine, this news puts us in a difficult situation: if CouchSurfing can't be a non-profit, what can we be?
How do we make the best possible organization to support our members and our Vision?
Luckily, the government is willing to help us find the best solution, and they've been very responsive to us.
Additionally, we've been working with some of the best attorneys and experts on socially responsible organizations.
CouchSurfing's co-founder, Daniel Hoffer, and I have also been in contact with insightful thinkers from a number of
mission-driven organizations, talking about what's worked for them.
Right now I'm very hopeful. It turns out we're not alone in this situation. The non-profit sector in the United States,
which relies on private funding, has been shrinking ever since the economy went downhill a few years ago. That
means that a lot of formerly non-profit organizations are looking for ways to run more sustainably while still keeping
all of the values and goals of a non-profit. And after a lot of research, I think we've found a place for CouchSurfing
in one of the legal structures pioneered by these other idealistic groups.
Unfortunately, I can't give you more details right now. We are still in the middle of the legal process necessary to
create a new structure for the CouchSurfing organization. What I can tell you right now are the commitments we're
making. First, our community's Vision will always be our organization's first priority. Second, surfing and hosting
will continue to be free. Third, we will always be focused on serving our members.
CouchSurfing
240
This is a time of big change, but that means a lot of opportunity, too. This restructuring is going to give us the ability
to provide more features and support for CouchSurfing members. I know how deeply all of you care about this
community. I really think that you'll be pleased with the information that I have to share with you in the future, and I
promise you that I'll be in touch as soon as I can tell you more.
Regards,
Casey Fenton CouchSurfing International
References
[1] "Founders & Board of Directors" (http:// www. couchsurfing.org/ contributors/Founders and Board). CouchSurfing. . Retrieved 29 January
2011.
[2] http:// www. couchsurfing.org/
[3] "One Couch at a Time" (http:/ / www. couchsurfing. org/mission_stats. html). CouchSurfing. . Retrieved 29 January 2011.
[4] "Statistics" (http:/ / www. couchsurfing. org/statistics. html). CouchSurfing. . Retrieved 29 January 2011.
[5] Baker, Vicky (22 January 2011). "How to stay with a local" (http:/ / www. guardian.co. uk/ travel/2011/ jan/ 22/
budget-travel-stay-with-locals). The Guardian. . Retrieved 29 January 2011.
[6] "Couchsurfing.org Site Info" (http:// www. alexa. com/ siteinfo/ couchsurfing.org). Alexa Internet. . Retrieved 4 April 2011.
[7] Fenton, Casey (28 June 2006). "Help! - Innodb and MyISAM accidental DROP DATABASE - 112 tables gone forever?" (http:/ / forums.
mysql.com/ read.php?28,99328,99328#msg-99328). forums.mysql.com. . Retrieved 29 January 2011.
[8] Fenton, Casey. "The Perfect Storm" (http:/ / www. couchsurfing. org/first_mail.htm). CouchSurfing. . Retrieved 29 January 2011.
[9] "Man accused of raping woman he met on couchsurfing.com website" (http:// www.telegraph. co.uk/ news/ uknews/ 6013980/
Man-accused-of-raping-woman-he-met-on-couchsurfing.com-website.html). The Daily Telegraph. 11 August 2009. . Retrieved 2 August
2010.
[10] "Leeds couchsurfing.com rapist jailed" (http:// www.yorkshireeveningpost.co.uk/ news/ Leeds-man-jailed-for-rape.5776832. jp).
Yorkshire Evening Post. 29 October 2009. . Retrieved 2 August 2010.
[11] "Mission" (http:// www.couchsurfing.org/ about. html/ mission). CouchSurfing. . Retrieved 29 January 2011.
[12] "CouchSurfing Collectives" (http:/ / www.couchsurfing.org/ collective.html). CouchSurfing. . Retrieved 29 January 2011.
[13] "Business Entity" (https:// www. sos. nh. gov/ corporate/soskb/ Corp. asp?473515). New Hampshire Department of State. . Retrieved 29
January 2011.
[14] "Terms of Use" (http:// www.couchsurfing.org/terms. html). CouchSurfing. . Retrieved 29 January 2011.
[15] Couchsurfing brainstorm group thread (http:// www.couchsurfing.org/ group_read.html?gid=7621& post=8603025)
External links
• Official website (http:// http:// www. couchsurfing.org/)
• CouchSurfing Camp (http:/ / www. couchsurfingcamp.org/)
• CouchSurfingOri (http:/ / www. couchsurfingori.com/ )
• A criticism of CouchSurfing and review of alternatives (http:/ / allthatiswrong. wordpress. com/ 2010/ 01/ 24/
a-criticism-of-couchsurfing-and-review-of-alternatives/)
• Gilden, James (2004-08-01). "Short of cash and need a free place to flop? Try couch surfing" (http:/ / www.
latimes. com/ technology/ la-tr-internet1aug01,0,4872768.story?coll=la-headlines-technology). Los Angeles
Times.
• Apton, Deborah (2007-03-29). "Around the World, One Couch at a Time" (http:// abcnews. go.com/ Nightline/
story?id=2992689& page=1). ABC News.
• Santiago, Manny (2010-04-29). "Couchsurfing Beijing" (http:// www.willwalkforsex.com/ 2010/ 04/
couchsurfing-beijing/ ). HESO Magazine.
• Valsecchi, Riccardo (2010-01-21). "Couchsurfing in Gaza" (http:// digitaljournal.com/ article/ 286155). Digital
Journal.
Crackle
241
Crackle
For the Bauhaus album, see Crackle - The Best of Bauhaus. For the fifth derivative of the position vector with
respect to time, see Crackle (physics).
Crackle, Inc.
Type Subsidiary of Sony Pictures Entertainment, Inc.
Founded July 2007
Headquarters Culver City, California, U.S.
Owner(s) Sony
Parent Sony Pictures Entertainment, Inc.
Website http:/ / crackle.com/
Crackle (formerly known as Grouper) is a digital network and studio, featuring commercially-supported streaming
video content in Flash Video format. It is owned by Sony Pictures Entertainment, and its content consists primarily
of Sony's library of films and television shows. Crackle provides its content through a web syndication network,
including YouTube, Hulu, AOL, MySpace, and mobile service providers.
History
In January 2004 Grouper Networks, Inc. was founded in San Francisco . The company was created to create a new
way to share personal media files on the United States internet using P2P networking technology . Grouper was
released as a desktop application for the Windows platform in May 2005 and won PC Magazine best p2p file sharing
software award .
Grouper's initial focus and vision was to use p2p technologies, mainly used for digital distribution of copyrighted
material, for online distribution of personal media such as photos, videos and music between friends in a legal
manner . But in 2005, the company changed direction by moving from desktop software to browser based software
and focusing on user generated video, which was at the time not yet popularized by YouTube. That year, the
company experienced significant growth, reaching several million of video plays a day . However, Grouper did not
grow as fast as YouTube. In August 2006, Sony Pictures Entertainment acquired Grouper Networks, Inc., under the
terms of a $65 million deal .
In July 2007, Sony announced that Grouper would be re-branded and re-purposed as Crackle, a multi-platform
video-entertainment network and studio, featuring full-length movies and television shows from Sony’s library, as
well as producing original content made just for the Internet. In October 2008, Sony moved Crackle to its Culver
City base.
[1]
In April 2009, Crackle blocked access to anyone not in the United States of America. On June 8, 2010, Crackle
announced it had opened up access to selected content on the site to viewers in the UK, Canada and Australia.
[2]
Crackle
242
Original programming
In addition to content from Sony Pictures, Crackle features original content, including Trenches and The Bannen
Way, which amassed 8.4 million views in February 2010,
[3]
and more than 13 million views as of March 2010. At
the series conclusion it had set records for views for a web series.
[4]
Live streaming
Crackle also has distributed live streaming events, including the This Is It movie preview
[5]
and a live streaming
concert event for Wyclef Jean.
[6]
References
[1] "Sony restructuring Crackle online video hub" (http:// www. reuters.com/ article/internetNews/
idUSTRE49S2QX20081029?feedType=RSS&feedName=internetNews). Reuters. 29 October 2008. . Retrieved 2009-01-08.
[2] "G’Day Crackle! Sony’s Online Network Opens Up to Australia, UK" (http:// news. tubefilter.tv/ 2010/ 06/ 08/
gday-crackle-sonys-online-network-opens-up-to-australia-uk/ ). Tubefilter News. . Retrieved 2010-06-08.
[3] Miller, Liz Shannon (9 February 2010). "The Bannen Way Hits 8.4M Streams Since its Crackle Debut" (http:// newteevee.com/ 2010/ 02/
09/the-bannen-way-hits-8-4m-streams-since-its-crackle-debut/). NewTeeVee.org. . Retrieved 7 May 2010.
[4] "Crackle Sees Streams Soar" (http:// www. mediaweek. com/ mw/ content_display/ news/ digital-downloads/ broadband/
e3i888c20be761d1d6565b2dd2b59e50726). Mediaweek. 14 March 2010. . Retrieved 7 May 2010.
[5] Warren, Christina (16 October 2009). "Michael Jackson’s This Is It Premiere: Where to Watch It Online" (http:// mashable.com/ 2009/ 10/
26/michael-jackson-this-is-it-live-stream/). Mashable. . Retrieved 12 May 2010.
[6] "International Superstar and Humanitarian Wyclef Jean In Live Online Performance for Sony make.believe on Wednesday Night, February
10, 2010" (http:// newsblaze. com/ story/ 2010020809060200003. pnw/ topstory. html). NewsBlaze.com. 8 February 2010. . Retrieved 12
May 2010.
Craigslist
243
Craigslist
Craigslist Inc.
Type Private
Founded 1995 (incorporated 1999)
Founder Craig Newmark
Headquarters
San Francisco Bay Area, United States
[1]
Area served 570 cities in 50 countries
Key people Jim Buckmaster (CEO)
Services Web Communications
Employees 32
Website
craigslist.org
[2]
Alexa rank
36
[3]
Type of site Classifieds, forums
Advertising None
Registration Optional
Available in English, French, German, Spanish, Italian, Portuguese
Launched 1995
Current status Active
Craig Newmark, the founder of Craigslist, in
2006
Craigslist is a centralized network of online communities, featuring
free online classified advertisements – with sections devoted to jobs,
housing, personals, for sale, services, community, gigs, résumés, and
discussion forums.
Description
Craig Newmark began the service in 1995 as an email distribution list
of friends, featuring local events in the San Francisco Bay Area, before
becoming a web-based service in 1996. After incorporation as a private
for-profit company in 1999, Craigslist expanded into nine more U.S.
cities in 2000, four in 2001 and 2002 each, and 14 in 2003.
In 2009, Craigslist operated with a staff of 28 people.
[4]
Its main source of revenue is paid job ads in select cities –
$75 per ad for the San Francisco Bay Area; $25 per ad for New York City, Los Angeles, San Diego, Boston, Seattle,
Washington, D.C., Chicago, Philadelphia, Orange County (California) and Portland, Oregon – and paid broker
apartment listings in New York City ($10 per ad).
Craigslist
244
The site serves over 20 billion page views per month, putting it in 37th place overall among web sites worldwide and
10th place overall among web sites in the United States (per Alexa.com on March 24, 2011), with over 49.4 million
unique monthly visitors in the United States alone (per Compete.com on January 8, 2010). With over 80 million new
classified advertisements each month, Craigslist is the leading classifieds service in any medium. The site receives
over 2 million new job listings each month, making it one of the top job boards in the world.
[5]

[6]
The classified
advertisements range from traditional buy/sell ads and community announcements to personal ads. Advertisements
for "adult" (previously "erotic") services were initially given special treatment, then closed entirely on September 4,
2010, following a controversy over claims by state attorneys general that the advertisements promoted prostitution.
[7]
[8]
The site is notable for having undergone only minor design changes since its inception; even by 1996 standards, the
design is very simple. Since 2001, the site design has remained virtually unchanged, and as of April 2010, Craigslist
continues to avoid using images and uses only minimal CSS and JavaScript, a design philosophy common in the late
1990s but almost unheard of today for a major website.
In December 2006, at the UBS Global Media Conference in New York, Craigslist CEO Jim Buckmaster told Wall
Street analysts that Craigslist has little interest in maximizing profit, instead it prefers to help users find cars,
apartments, jobs, and dates.
[9]

[10]
The company does not formally disclose financial or ownership information. Analysts and commentators have
reported varying figures for its annual revenue, ranging from $10 million in 2004, $20 million in 2005, and $25
million in 2006 to possibly $150 million in 2007.
[11]

[12]

[13]
It is believed to be owned principally by Newmark,
Buckmaster, and eBay (the three board members). eBay owns approximately 25%, and Newmark is believed to own
the largest stake.
[13]

[14]

[15]
Personals
Over the years Craigslist has become a very popular online destination for arranging for dates, and sex.
[16]

[17]

[18]
[19]

[20]
The personals section allows for postings that are for "strictly platonic", "dating/romance", and "sex".
[16]

[17]
[19]

[20]
The site has been found to be particularly appealing to help connect lesbians and gay men with one another because
of its free and open nature in addition to it being hard to find gay people in one's area for some.
[21]
In 2005, San Francisco Craigslist's men seeking men section was attributed to facilitating sexual encounters and was
the second most common correlation to Syphilis infections.
[21]
The company has been pressured by San Francisco
Department of Public Health officials leading Jim Buckmaster to state that the site has a very small staff and that the
public must police themselves.
[21]
They have however added links to San Francisco City Clinic and STD forums.
[21]
Craigslist
245
Background
Craigslist headquarters in the Sunset District of
San Francisco
Having observed people helping one another in friendly, social and
trusting communal ways on the Internet via the WELL, MindVox and
Usenet, and feeling isolated as a relative newcomer to San Francisco,
Craigslist founder Craig Newmark decided to create something similar
for local events.
[22]

[23]
The first emailed San Francisco event listings debuted in early 1995.
The initial technology encountered some limits, so by June 1995
majordomo had been installed and the mailing list "Craigslist" resumed
operations. Most of the early postings were submitted by Newmark and
were notices of social events of interest to software and Internet
developers living and working in San Francisco.
Soon, word of mouth led to rapid growth. The number of subscribers
and postings grew rapidly. There was no moderation and Newmark
was surprised when people started using the mailing list for non-event
postings. People trying to get technical positions filled found that the
list was a good way to reach people with the skills they were looking
for. This led to the addition of a category for "jobs". User demand for
more categories caused the list of categories to grow. Community members started asking for a web interface. In
need of a domain name for this, Craig registered "craigslist.org".
By early 1998, Newmark still thought his career was as a software engineer ("hardcore java programmer") and that
Craigslist was a cool hobby that was getting him invited to the best parties for geeks and nerds. In the fall of 1998,
the name "List Foundation" was introduced and Craigslist started transitioning to the use of this name. In April 1999,
when Newmark learned of other organizations called "List Foundation", the use of this name was dropped. Around
the time of these events, Newmark realized that the site was growing so fast that he could stop working as a software
engineer and work full-time running Craigslist. By April 2000, there were nine employees working out of
Newmark's apartment in San Francisco.
[24]
Newmark says that Craigslist works because it gives people a voice, a sense of community trust and even intimacy.
Other factors he cites are consistency of down-to-earth values, customer service and simplicity. Newmark was
approached with an offer for running banner ads on Craigslist, but he decided to decline. In 2002, Craigslist staff
posted mock-banner ads throughout the site as an April Fools' Day joke.
[25]
Flagging
Craigslist has a user flagging system to quickly identify illegal and inappropriate postings. Classified ad flagging
does not require account log in or registration, and can be made anonymously by any visitor.
[26]
When a certain
number of users flag a posting, it is removed. The number of flaggings required for a posting's removal is variable
and remains unknown to all but craigslist.org.
[26]
Items are flagged for three categories: misplaced, prohibited, or
spam/overpost.
[27]
Although users are given a short description of each flagging category, users ultimately flag on
their preference, prejudice, or misunderstanding of the Craigslist Terms of Use.
[28]
Flaggings can also occur as acts
of disruptive vandalism and for the removal of competitors postings.
[26]
To better understand and clarify flagging it
is up to the users to define rules themselves in such places as the Unofficial Flagging FAQ
[29]
and the flag help
forum.
[30]
The Flag Help Forum is an unmoderated volunteer community, it is not staffed by Craigslist employees,
and it is not affiliated with craigslist.org.
[31]
The forum volunteers have no access to information about craigslist.org
user accounts or ads, and must rely upon information supplied by the ad poster to try and piece together the reason
an ad was flagged and removed.
[32]
The Flag Help Forum's unmoderated format allows anyone to post anonymously
Craigslist
246
and without accountability.
[33]
The forums usefulness and effectiveness can be compromised by people who post
malicious replies to help threads.
[32]
Significant events
• In January 2000, current CEO Jim Buckmaster joined the company as lead programmer and CTO. Buckmaster
contributed the site's multi-city architecture, search engine, discussion forums, flagging system, self-posting
process, homepage design, personals categories, and best-of-Craigslist feature. He was promoted to CEO in
November 2000.
[34]
• In 2002, a disclaimer was put on the "men seeking men", "casual encounters", "erotic services", and "rants and
raves" boards to ensure that those who clicked on these sections were over the age of 18, but no disclaimer was
put on the "men seeking women", "women seeking men" or "women seeking women" boards. As a response to
charges of discrimination and negative stereotyping, Buckmaster explained that the company's policy is a
response to user feedback requesting the warning on the more sexually explicit sections, including "men seeking
men."
[35]
Today, all of the above listed boards (as well as some others) have a disclaimer.
• On August 1, 2004, Craigslist began charging $25 to post job openings on the New York and Los Angeles pages.
On the same day, a new section called "Gigs" was added, where low-cost and unpaid jobs and internships can be
posted free.
• On August 13, 2004, Newmark announced on his blog that auction giant eBay had purchased a 25% stake in the
company from a former principal. Some fans of Craigslist have expressed concern that this development will
affect the site's longtime non-commercial nature, but it remains to be seen what ramifications the change will
actually have. As of May 2011, there have been no substantive changes to the usefulness or non-advertising
nature of the site—no banner ads, charges for a few services provided to businesses.
• In April 2008, eBay announced it was suing Craigslist to "safeguard its four-year financial investment." eBay
claimed that in January 2008, Craigslist executives took actions that "unfairly diluted eBay's economic interest by
more than 10%."
[36]
In response, Craigslist filed a counter-suit against eBay in May 2008 "to remedy the
substantial and ongoing harm to fair competition" that Craigslist claims is constituted by eBay's actions as
Craigslist shareholders.
[37]
• On May 13, 2009, Craigslist announced that it would close the erotic services section, replacing it with an adult
services section to be reviewed by Craigslist employees.
[38]
• On September 4, 2010, Craigslist closed the adult services section of its website in the United States. The site
initially replaced the adult services page link with the word "censored" in white-on-black text.
[39]

[40]
On
September 8, 2010, the "censored" label and its dead link to adult services were completely removed.
[41]

[42]
On
December 19, 2010, after pressure from Ottawa and several provinces, Craigslist closed 'Erotic Services' and
'Adult Gigs' from its Canadian website.
[43]
Related media
• In 2003, Michael Ferris Gibson filmed the documentary 24 Hours on Craigslist.
• In November 2007, Ryan J. Davis directed Jeffery Self's solo show My Life on the Craigslist at Off-Broadway's
New World Stages.
[44]
The show focuses on a young man's sexual experiences on Craigslist and was so
successful that it returned to New York by popular demand in February 2008.
[45]
• In the 81st Academy Awards, host Hugh Jackman performed the opening number along with the 'Craigslist'
dancers (a reference to the "recession", and hence a joke that a casting call had been put on Craigslist instead of
using the usual expensive Hollywood casting techniques).
[46]
• Nerdcore hip-hop musician Schäffer the Darklord recorded a song called "Craig's List" for his album "Mark of the
Beast".
Craigslist
247
• On June 16, 2009, "Weird Al" Yankovic released a song entitled "Craigslist" which is a parody of the website,
done in the style of The Doors.
• On January 3, 2011, a movie named "The Craigslist Killer" premiered on Lifetime featuring the story of Philip
Markoff, who was accused of robbing and/or murdering several sex workers he met through Craigslist's adult
services section.
• In the first season of Dexter, Dexter posted an "ad" on Craigslist for the Ice Truck Killer to see.
Reception
• In July 2005, the San Francisco Chronicle criticized Craigslist for allowing ads from dog breeders, and thereby
allegedly encouraging the over breeding and irresponsible selling of pit bulls in the Bay Area.
[47]
• In January 2006, the San Francisco Bay Guardian published an editorial criticizing Craigslist for moving into
local communities and "threatening to eviscerate" local alternative newspapers. Craigslist has been compared to
Wal-Mart, a multinational corporation that some feel crushes small local businesses when they move into towns
and offer a huge assortment of goods at lower prices.
[48]
• The international popularity and success of Craigslist has lead many other players to enter into the global online
classifieds market, including: Ebay Classifieds, Olx, Adsglobe, Adpost, Locanto, Adoos, ClassifiedsForFree,
Kugli, and Oodle.
[49]
Nonprofit foundation
In 2001, the company started the Craigslist Foundation,
[50]
a § 501(c)(3) nonprofit organization that connects people
to the resources they need to strengthen communities and neighborhoods. It offers free and low cost events and
online resources to promote community building at all levels. It accepts charitable donations, and rather than directly
funding organizations, it produces "face-to-face events and offers online resources to help grassroots organizations
get off the ground and contribute real value to the community".
Since 2004, the Craigslist Foundation has hosted an annual conference called Boot Camp, an in-person event that
focuses on skills for connecting, motivating and inspiring greater community involvement and impact. Boot Camp
has drawn more than 10,000 people since its inception. The latest Boot Camp event was held on Saturday, August
14, 2010.
[51]
The Craigslist Foundation is also the fiscal sponsor for Our Good Works, the organization that manages
AllforGood.org, an application that distributes volunteer opportunities across the web and helps people get involved
in their communities.
[52]
Cities
The first 14 city sites were:
[15]
(entire list
[53]
)
• March 1995: San Francisco Bay Area
• June 2000: Boston
• August 2000: Chicago, Los Angeles, New York, Portland, San Diego, Seattle, Washington, D.C.
• October 2000: Sacramento
• April 2001: Atlanta, Austin, Denver, Vancouver
Vancouver, British Columbia was the first non-U.S. city included. London was the first city outside North America.
In November 2004, Amsterdam, Bangalore, Paris, São Paulo, and Tokyo became the first cities outside primarily
English-speaking countries.
As of May 2008, 500 "cities" in 50 countries have Craigslist sites.
[15]
Some Craigslist sites cover large regions
instead of individual metropolitan areas—for example, the U.S. states of Delaware and Wyoming, the Colorado
Craigslist
248
Western Slope, the California Gold Country, and the Upper Peninsula of Michigan are among the locations with
their own Craigslist sites. As of 24 September 2009, there are 695 unique Craigslist sites that can be posted to.
Languages
In March 2008, Spanish, French, Italian, German, and Portuguese became the first non-English languages
supported.
[54]
References
[1] "craigslist – Company Overview" (http:/ / www.hoovers. com/ craigslist/ --ID__129617--/free-co-factsheet.xhtml). Hoover's. . Retrieved
2008-05-08.
[2] http:/ / www. craigslist. org/
[3] "craigslist.org – Traffic Details from Alexa" (http:// www. alexa. com/ siteinfo/ craigslist. org). Alexa Internet, Inc. . Retrieved 2011-03-19.
[4] Jones, Del (2007-01-02). "Can small businesses help win the war?" (http:/ / www. usatoday. com/ money/
2007-01-02-terror-war-business-usat_x.htm). USA Today. . Retrieved 2009-04-07.
[5] Lenhart, Amanda; Shermak, Jeremy (November 2005). "Selling items online" (http:// web.archive. org/web/ 20070714052427/ http:/ /
www. pewinternet.org/ pdfs/ PIP_SellingOnline_Nov05.pdf) (PDF). Pew Research Center. Archived from the original (http:// www.
pewinternet. org/pdfs/ PIP_SellingOnline_Nov05.pdf) on 2007-07-14. . Retrieved 2007-09-06.
[6] craigslist.org. "craigslist fact sheet" (http:/ / www. craigslist. org/about/ pr/factsheet). . Retrieved 2010-06-02.
[7] "Attorneys general call for Craigslist to get rid of adult services ads" (http:/ / www.cnn.com/ 2010/ CRIME/ 08/ 25/ craigslist. adult.content/
index. html?hpt=Mid). CNN. 2010-08-26. .
[8] Miller, Claire Cain (September 4, 2010). "Craigslist Blocks Access to ‘Adult Services’ Pages" (http:// www.nytimes.com/ 2010/ 09/ 05/
technology/ 05craigs. html?_r=1&hp). The New York Times. . Retrieved 2010-09-04.
[9] Davis, Wendy (2006-12-07). "Just An Online Minute… Stunning Wall Street, Shunning Profits" (http:/ / blogs. mediapost. com/
online_minute/ ?p=1394). MediaPost. . Retrieved 2008-05-08.
[10] Hau, Louis (2006-12-11). "Newspaper Killer" (http:// www. forbes.com/ technology/ 2006/ 12/ 08/
newspaper-classifield-online-tech_cx-lh_1211craigslist. html). Forbes. . Retrieved 2008-05-08.
[11] Lashinsky, Adam (2005-12-12). "Burning Sensation" (http:// money.cnn. com/ magazines/ fortune/fortune_archive/2005/ 12/ 12/
8363113/index. htm). Fortune. . Retrieved 2007-08-22.
[12] Carney, Brian M. (2006-06-17). "Zen and the Art of Classified Advertising: Craigslist could make $500 million a year. Why not?" (http://
www.opinionjournal.com/ editorial/ feature.html?id=110008531). Wall Street Journal. . Retrieved 2007-08-22.
[13] Thomas, Owen (2007-07-26). "http:// www. opinionjournal.com/ editorial/ feature.html?id=110008531" (http:// valleywag.com/ tech/
mythbusting/ craig-newmark-filthy-rich-on-ebays-millions-283002.php). Valleywag. . Retrieved 2008-08-22.
[14] Sandoval, Greg (2007-07-03). "Craigslist grapples with competitor on board" (http:// news. com. com/ 2100-1024_3-6194872.html).
CNET. . Retrieved 2007-08-22.
[15] craigslist.org (November 2006). "craigslist fact sheet" (http:// www.craigslist. org/about/ expansion). . Retrieved 2007-09-06.
[16] Craigslist hookups (http:// chicago. timeout. com/ articles/ sex-dating/ 79484/ craigslist-hookups), Timeout.com, 2009
[17] College student to launch 'sex hookup site: It's safer than CraigList, and cheaper than bars (http:// www.abc2news.com/ dpp/ news/
national/ college-student-to-launch-'sex-hookup-site'), ABC News
[18] Columbus Sex Survey (http:// www. theotherpaper.com/ articles/ 2010/ 10/ 28/ cover_story/doc4cc97ae6702ba326065179.txt), The Other
Paper
[19] Seven Days of Rage: The Deadly Crime Spree of the Craigslist Killer, By Paul LaRosa, Maria Cramer (http:/ / books. google. com/
books?hl=en& lr=&id=y8rWfwKR1SQC& oi=fnd&pg=PA1& dq=craigslist+hookup& ots=mILoycUQlr&
sig=uDupf1PucGjvugfIA2NBsWCMoFI#v=onepage& q=craigslist hookup& f=false)
[20] Risky Sex- and Drug-Seeking in a Probability Sample of Men-for-Men Online Bulletin Board Postings (http:/ / www.springerlink. com/
content/ bu342n2vt1163174/ ), by Christian Grov
[21] The Hottest Spot Online - The explosively popular-and free-Craigslist attracts both gay men and lesbians by the thousands but the guys and
gals aren't generally looking for the same things (http:/ / books. google. com/ books?id=DGUEAAAAMBAJ& pg=PA69& dq=San+
Francisco+ City+ Clinic+ -"Webster's+ Quotations"& lr=&ei=K0__TLuhOo3yyASY_LTVDw&cd=20#v=onepage&q=San Francisco City
Clinic -"Webster's Quotations"& f=false), by Ann Rostow. The Advocate.
[22] "craigslist factsheet" (http:// www.craigslist. org/ about/ factsheet.html). Craigslist. . Retrieved 2008-05-08.
[23] "On The Record: Craig Newmark" (http:/ / www.sfgate. com/ cgi-bin/ article.cgi?f=/c/ a/ 2004/ 08/ 15/ NEWMARK. TMP& ao=all).
SFGate.com. . Retrieved 2011-11-15.
[24] "Archived page from Craigslist's About Us" (http:/ / web.archive.org/web/ 20000620192058/ craigslist. org/aboutus. html). 2000-04-19. .
Retrieved 2007-02-08.
[25] "april fool's rules" (http:// web.archive.org/ web/ 20061110233425/ http:/ / www.craigslist. org/ about/ aprilfools.html). Craigslist.
Archived from the original (http:// www.craigslist. org/about/ aprilfools.html) on 2006-11-10. . Retrieved 2007-02-08.
Craigslist
249
[26] "Unofficial Flagging FAQ" (http:// www. eskimo. com/ ~newowl/ Flagged_FAQ.htm#000). Craigslist users. . Retrieved 2010-09-15.
[27] "flags and community moderation" (http:/ / www. craigslist.org/ about/ help/ flags_and_community_moderation). Craigslist. . Retrieved
2010-03-24.
[28] "terms of use" (http:/ / www.craigslist. org/about/ terms. of.use#conduct). Craigslist. . Retrieved 2010-03-24.
[29] "Unofficial Flagging FAQ" (http:// www. eskimo. com/ ~newowl/ Flagged_FAQ.htm). Craigslist users. . Retrieved 2010-03-24.
[30] "Craigslist flag help forum" (http:/ / craigslist. org/forums/ ?forumID=3&all=Y). Craigslist users. . Retrieved 2010-03-24.
[31] "Unofficial Flagging FAQ - volunteers" (http:// www.eskimo. com/ ~newowl/ Flagged_FAQ. htm#volunteers). Craigslist users. . Retrieved
2010-09-15.
[32] "Unofficial Flagging FAQ" (http:/ / www. eskimo. com/ ~newowl/ Flagged_FAQ.htm#001). Craigslist users. . Retrieved 2010-09-15.
[33] "Unofficial Flagging FAQ - unmoderated" (http:/ / www.eskimo. com/ ~newowl/Flagged_FAQ.htm#unmoderated). Craigslist users. .
Retrieved 2010-09-15.
[34] "Jim Buckmaster—CEO & programmer" (http:/ /web. archive.org/web/ 20070630145737/ http:/ / www.craigslist. org/about/
management. html). Archived from the original (http:// www. craigslist. org/about/ management. html) on 2007-06-30. . Retrieved
2007-09-06.
[35] "Warning: men seeking men—Craigslist posts disclaimer for gay male personals" (http:/ / web.archive. org/web/ 20070702115137/ http:/ /
www.sovo. com/ thelatest/ thelatest. cfm?blog_id=2296). Southern Voice. 2005-08-31. Archived from the original (http:// www.sovo. com/
thelatest/thelatest.cfm?blog_id=2296) on 2007-07-02. . Retrieved 2007-09-06.
[36] "EBay sues Craigslist ad website" (http:/ / news. bbc. co.uk/ 2/ hi/ business/ 7362221. stm). BBC. 2008-04-23. . Retrieved 2008-05-08.
[37] "Craigslist strikes back at eBay" (http:/ / news. bbc. co. uk/ 2/ hi/ business/ 7399720. stm). BBC. 2008-05-13. . Retrieved 2008-05-13.
[38] Stone, Brad (2009-05-13). "Craigslist to Remove Category for Erotic Services" (http:/ / www. nytimes. com/ 2009/ 05/ 14/ technology/
companies/ 14craigslist. html). New York Times. . Retrieved 2010-04-30.
[39] "Adult services censored on Craigslist" (http:/ / www. cnn. com/ 2010/ CRIME/ 09/ 04/ craigslist. censored/ index.html?hpt=T2). CNN.
2010-09-05. . Retrieved 2010-09-05.
[40] Craigslist removes ads for adult services (http:// www.sfgate.com/ cgi-bin/article. cgi?f=/c/ a/ 2010/ 09/ 04/ BU841F8URH.
DTL#ixzz0ykq1HJrf), James Temple, San Francisco Chronicle, September 4, 2010
[41] Miller, Claire (September 9, 2010). "Craigslist Pulls ‘Censored’ Label From Sex Ads Area" (http:// bits. blogs. nytimes. com/ 2010/ 09/ 09/
craigslist-pulls-censored-label-from-sex-ads-area/). The New York Times. . Retrieved 2010-09-12.
[42] Matyszczyk, Chris (September 8, 2010). "Craigslist removes 'censored' bar from site" (http:// news. cnet. com/ 8301-17852_3-20015915-71.
html). CNET. . Retrieved 2010-09-12.
[43] "Craigslist pulls 'erotic services' from Canadian site" (http:// www.cp24.com/ servlet/ an/ local/ CTVNews/ 20101218/
101218_craigslist_prostitute/20101218/ ?hub=CP24Home). The Canadian Press. December 18, 2010. .
[44] Hetrick, Adam (2007-10-17). "Jeffery Self to Offer My Life on the Craigslist at New World Stages Nov. 1" (http:/ / www.playbill. com/
news/ article/111961. html). Playbill. . Retrieved 2008-05-08.
[45] "'My Life on the Craigslist' Returns Feb. 15, 22 & 29" (http:/ / www.broadwayworld.com/ viewcolumn. cfm?colid=24539). Broadway
World. 2008-01-23. . Retrieved 2008-05-08.
[46] oscar-craigslist-dancers (http:// www.cnewmark.com/ 2009/ 02/ oscar-craigslist-dancers.html)
[47] Ilene Lelchuk (July 11, 2005). "Craigslist pressured to ban dog, cat ads" (http:/ / www.sfgate.com/ cgi-bin/ article.cgi?file=/c/ a/ 2005/ 07/
11/ MNGJ2DLUUH1. DTL). San Francisco Chronicle. . Retrieved 2007-09-06.
[48] Tim Redmond (July 11, 2005). "Editor's Notes" (http:/ / www.sfbg. com/ 40/ 18/ x_editors_notes.html). San Francisco Bay Guardian. .
Retrieved 2007-09-06.
[49] List Guy (February 22, 2010). "Top 10 Global Classifieds Websites" (http:/ / www.makethelist. net/ top-10-global-classifieds-websites/ ).
Fun Lists. . Retrieved 2010-11-10.
[50] Craigslist Foundation (http:/ / www.craigslistfoundation. org)
[51] Craigslist Foundation events (http:/ / craigslistfoundation. org/events/ index.html)
[52] AllforGood.org (http:/ / www.allforgood.org)
[53] http:/ / www. craigslist. org/about/ factsheet. html
[54] Craig Newmark (March 27, 2008). "Multiple language support on Craigslist" (http:/ / www. cnewmark.com/ 2008/ 03/ multiple-langua.
html). cnewmark. . Retrieved 2008-09-13.
Craigslist
250
External links
• Craigslist homepage (http:/ / www. craigslist. org/)
• company blog (http:// blog.craigslist. org/)
• Craigslist Foundation (http:/ / www. craigslistfoundation. org/)
• Why Craigslist Is Such a Mess Wired Magazine: 17.09 (http:/ / www.wired.com/ entertainment/ theweb/
magazine/17-09/ff_craigslist?currentPage=1) An overview article by Wired Magazine about Craigslist
Crazy Blind Date
Crazy Blind Date (CBD) was a no-cost dating service that set people up on blind dates with little to no notice. The
site served people in Boston, San Francisco, Austin, New York City, Chicago, Washington, D.C., and Los
Angeles.
[1]
Users used the "date wizard" to provide basic demographic information about themselves and their preferred dates.
They could select to go on a single blind date (1 other person) or a double blind date (3 other people).
In April 2010, Time Out reported that the website is under construction for updates but will remain free when it is in
operation again.
[2]
As of April 2011, the service is still not available.
History
Crazy Blind Date was launched in November 2007 by Sam Yagan, one of the founders of the dating site OkCupid.
[3]
As of 2008, the service has 10,000 members who have gone on 90,000 dates.
[4]
The CBD matching service uses
basic demographic information to set up blind dates with little notice, oftentimes just a few hours.
[5]
Daters meet up
at a location agreed to by each person. They do not know what their date will look like and are only given basic
information including first name, age, gender, occupation, education, and ethnicity.
References
[1] Netter, Sarah (2008-02-12). "Your Best Bet for Love? Timing" (http:// www.webcitation. org/ 5iAoI2UBc). ABC News. Archived from the
original (http:// abcnews. go. com/ Business/ Story?id=4274238&page=1) on 2009-06-10. . Retrieved 10 July 2009.
[2] Williams, Allison (2010-04-01). "The "Date" in Dating Website" (http:/ / www.webcitation.org/5qjanr6Ef). Time Out. Archived from the
original (http:// newyork.timeout. com/ articles/ sex-dating/ 84226/ how-about-we-dating-website) on 2010-06-24. . Retrieved 2010-06-24.
[3] Goldstein, Meredith (2008-01-15). "The website Crazy Blind Dates give you dates on demand" (http:/ / www. webcitation.org/
5iAlDvMPK). The Boston Globe. Archived from the original (http:// www. boston. com/ lifestyle/ articles/ 2008/ 01/ 15/ dates_on_demand/ )
on 2009-07-10. . Retrieved 10 July 2009.
[4] Bachko, Katia (2008-03-16). "Dating site is mostly random — but it’s fast" (http:/ / www.webcitation.org/5iAobQNyP). Columbia News
Service. Archived from the original (http:// www. projo.com/ lifebeat/ content/ lb_crazy_blind_date_cns_03-16-08_AC98PO1_v13.
1bb6148. html) on 2009-06-10. . Retrieved 10 July 2009.
[5] Roush, Wade (2007-11-16). "Two New Sites to Ease Your Way Through Dating Hell" (http:// www.webcitation. org/ 5npx2xOoI).
Xconomy. Archived from the original (http:// www.xconomy. com/ boston/ 2007/ 11/ 16/
two-new-sites-to-ease-your-way-through-dating-hell/) on 2009-06-10. . Retrieved 10 July 2009.
External links
• Official website (http:// www. crazyblinddate.com/ )
CreateDebate
251
CreateDebate
CreateDebate is a user-driven social debating website which serves to facilitate discourse on topics of users'
choosing. CreateDebate combines social networking technologies with debating and voting in a social and
democratic nature.
Details
Users can create a debate about any topic they desire and can link the debate to any media found on the Internet,
including text-based articles, images and videos. Users can search and discover debates relevant to their interests,
and interact with other CreateDebate users who have common or disparate beliefs.
The content on CreateDebate is driven entirely by the user base, and debates that receive the most amount of action
become "Most Heated" and end up on the front page. CreateDebate users can cite evidence via links in their
arguments from any source on the Internet. All content on CreateDebate is licensed under a Creative Commons
license, allowing for freedom of information share.
Functionality
The CreateDebate platform provides a structure that lets people see what the best arguments are within each debate,
and which side of a debate is winning. People can create two kinds of debates and argue any topic they are
passionate about. The CreateDebate community then votes "up" well-conceived arguments and votes "down" flawed
logic. Over time, the best arguments rise to the top of the debate, which distills out the central points and most
relevant factors. CreateDebate categorizes debates into various topics including: Politics, Technology, Shopping,
Religion, Travel, Science, World, Sports, Business, and Comedy, although users can create debates about any topic
they are interested in. The creator of the debate, or the Debate Moderator, chooses the title, information, category,
and end date of the debate, and has the power to ban users from the debate.
CreateDebate is a social network designed to help groups of people sort through issues, viewpoints, and opinions in
an organized manner, so that better decisions can be made. Each user has a user profile, which automatically builds
itself over time. "Allies", "Enemies" and "Hostile" relationships are tracked and a news feed provides personalized
updates. Debate and arguments activity is also automatically tracked so its easy to find new content. A points system
keeps tabs on participation to allow users to identify the top debaters in a number of categories. The research feature
allows people to pipe RSS content from the web into any debate.
Debate Types
There are currently two types of debates available for creation on the site; the 2-Sided Debate and the Perspective
Debate. The 2-Sided Debate Consists of two different columns, each representing a viewpoint pertinent to the
motion. These "sides" are expressed as the debate creator sees fit, but mostly fall into the categories Yes/Agree and
No/Disagree, relative to the motion. The default argument tags in a 2-sided debate are identical to the side the user
posts their argument on, though new tags can be created at users' discretion. A Perspective style debate allows for
limitless viewpoints and includes only one column for all arguments. In both types of debate, the Moderator can
choose whether the debate will end at a specific point or continue indefinitely.
CreateDebate
252
History
CreateDebate was started by CreateDebate, LLC of Arlington, VA. The private beta version of the site was launched
on February 28, 2008 and the public beta of CreateDebate was introduced on April 29, 2008.
[1]

[2]

[3]
CreateDebate was founded out of the Robert H. Smith School of Business and won the March 2008 Dingman Center
for Entrepreneurship competition.
[4]
References
[1] http:/ / mashable. com/ 2008/ 04/ 29/ createdebate-argument-made-easy-the-startup-review/
[2] http:/ / www. sarahintampa. com/ sarah/ 2008/ 05/ 13/ like-to-argue-try-createdebate.html
[3] http:// www. centernetworks. com/ startup-review-april-30
[4] http:// www. rhsmith. umd. edu/ dingman/ programs/pitch/ pastwinners. html
External links
• Official Site (http:// www.createdebate.com/ )
• Official Blog (http:/ / blog. createdebate. com/ )
• CrunchBase CreateDebate Profile (http:/ / www. crunchbase. com/ company/ createdebate/)
Crewster
253
Crewster
Crewster
URL http:/ / www.crewster.com/
Commercial? Yes
Type of site Social network service
Registration Free
Owner Michael Williams
Created by Michael Williams
Launched October 1, 2004
Crewster is a social networking website that offers working members of the film industry a place to connect with
each other for the purpose of finding employment. Users give each other recommendations based on their previous
positive work experiences. The site is free to use, but many features require registration.
History
Crewster was launched on October 1, 2004 by Michael Williams, a line producer based in Los Angeles, California.
The site originally offered few features and did not include basic items like lists of current productions or personal
calendars. As the site grew these features were added.
On January 8, 2009 Crewster released version 3.5 which demonstrates improved speed and a number of new features
primarily focusing on photos. Users are now able to tag photos as belonging to a particular show. This allows all
photos taken by all users on a show to be viewed on one page. Other features include the ability to link to embeded
videos and general interface improvements.
Features
The features on Crewster are divided into those viewable by unregistered users and those for which the user must be
registered.
Features (viewable to all):
User Lists / Profiles
Show Lists / Information
Job Lists / Information
Production Tools
Read Discussion Board
Features (registered users):
(in addition to those above)
Post personal profile
Upload Pictures
Upload Resumes
Post Show Information
Post Job Information
Internal Mail System
Personal Calendar
Crewster
254
Favorite Users Lists
Post to Discussion Board
External links
• Crewster
[1]
References
[1] http:/ / www. crewster. com/
Women in Crime Ink
255
Women in Crime Ink
Women in Crime Ink
[[Image:
WCI logo
||alt=|]]
Country  United States
Language English
Website
www.womenincrimeink.com
[1]
Women in Crime Ink is an American daily crime aggregated blog founded on March 10, 2008 as "a well of
thoughts on crime and media issues from women criminal justice professionals and authors."
[2]
The site offers
original content and coverage of crime, media, books, literature, high-profile criminal cases and crime news.
Contributors
Women in Crime Ink features commentary and analyses of crime and media events by journalists, criminal justice
professionals and TV personalities, including: Pulitzer prize-winning science writer Deborah Blum; Legal analyst
Anne Bremner; criminal profiler Pat Brown; forensics specialist Andrea Campbell; true crime author and novelist
Kathryn Casey (Sarah Armstrong Mystery series); Emmy award-winning TV news magazine producer Lisa R.
Cohen; TV journalist and host Diane Dimond; former police officer and commentator Stacy Dittrich; true crime
author, novelist and Edgar Award nominee Diane Fanning; body language expert Dr. Lillian Glass; victims' rights
advocate Susan Murphy-Milano; prosecutor Donna Pendergast; author, former prosecutor and TV legal analyst
Robin Sax; criminal defense attorney Katherine Scardino; true crime author and journalist Cathy Scott;
psychotherapist and anger counselor Gina Simmons; and investigative specialist Donna Weaver.
[3]
Women in Crime Ink
256
History
Of the six original founders, including Vanessa Leggett, a writer jailed by the U.S. Justice Department for protecting
sources for a book about murder victim Doris Angleton, five remain. They are Brown, Casey, Fanning, Pendergast
and Weaver.
The blog's perspective on the world of crime has not gone unnoticed. In June 2009, editor Becky Bright with the
Wall Street Journal called Women in Crime Ink "a blog worth reading."
[4]
And National Public Radio's host Ira
Flatow discussed the blog on the air in May 2010 with Deborah Blum.
[5]
The Bishop Accountability organization
cited as well as reprinted a 2008 Women in Crime Ink article about Rev. Gilbert Gauthe and the sexual abuse scandal
in the Catholic diocese of Savannah.
[6]
Also in May 2010, the social networking blog Betty Confidential republished a Women in Crime Ink post written by
Kathryn Casey about the beating death of University of Virginia lacrosse player Yeardley Love.
[7]
It was also cited
in 2008 in an LA Weekly blog for a prison story involving Susan Atkins, a Manson follower.
[8]
Amazon Kindle's store in February 2009 began offering the blog for subscription.
[9]
In 2008, Scared Monkeys Radio's "The Dana Pretzer Show" hosted a "Women in Crime" edition by featuring "the
ladies of Women in Crime Ink."
[10]
References
[1] http:/ / womenincrimeink.blogspot. com/
[2] Campbell, Andrea (2008-03-12). "News release announcing new Women in Crime Ink blog, March 10, 2008" (http:// crimespace.ning. com/
profiles/ blogs/ 537324:BlogPost:129978). Crimespace.ning.com. . Retrieved 2010-06-27.
[3] PR.com news release: "Exciting News from Women in Crime Ink," July 28, 2010 (http:// www. pr.com/ press-release/ 251323)
[4] Bright, Beckey (2009-06-02). "''Wall Street Journal'' article, featuring Women in Crime Ink blog" (http:/ / online.wsj. com/ article/
SB10001424052970203771904574173874199242710.html). Online.wsj.com. . Retrieved 2010-06-27.
[5] "NPR transcript, "Science And Crime Mix In 'The Poisoner’s Handbook," May 30, 2010" (http:// crime-and-justice-news.newslib. com/
story/ 8214-102004/). Crime-and-justice-news.newslib.com. . Retrieved 2010-06-27.
[6] BishiopAccountability.org, Rev. Gilbert J. Gauthe (http:// www. bishopaccountability.org/ assign/ Gauthe_Gilbert_J.htm)
[7] "Reprint of a Women in Crime Ink article on Betty Confidential, May 2010" (http:/ / www. bettyconfidential.com/ ar/ld/ a/
Lessons-from-the-Lacrosse-Killer. html). Bettyconfidential.com. 2010-06-23. . Retrieved 2010-06-27.
[8] Pelisek, Christine (2008-12-29). "''LA Weekly'', "Is It Helter Skelter for Manson Girl Susan Atkins?" Dec. 29, 2008" (http:// blogs.laweekly.
com/ ladaily/ hollywood/ dying-manson-follower-susan-at/). Blogs.laweekly.com. . Retrieved 2010-06-27.
[9] Kindle blog subscriptions (http:/ / www.amazon. com/ dp/ B001TH7FGA?m=A7B2F8DUJ88VZ)
[10] ""The Dana Pretzer Show" on Scared Monkeys Radio, "Women in Crime," May 6, 2008" (http:/ / scaredmonkeys.com/ 2008/ 05/ 06/ ).
Scaredmonkeys.com. 2008-05-06. . Retrieved 2010-06-27.
External links
• Women in Crime Ink official blog (http:// www.womenincrimeink.com)
• Facebook page (http:/ / www. facebook.com/ pages/ Women-In-Crime-Ink/56095413766)
• Women in Crime Ink, Kindle edition (http:/ /www. amazon.com/ dp/ B001TH7FGA?m=A7B2F8DUJ88VZ)
• Mansfield News Journal article, "Italian TV crew interviews local child pageant sources," interviews author and
former police officer Stacy Dittrich, a Women in Crime Ink administrator (http:// www.mansfieldnewsjournal.
com/ article/20100525/ NEWS01/ 5250303/ 1002/ rss01)
• CBS 42 News, "Is Joran van der Sloot a serial killer?" cites criminal profiler Pat Brown's Women in Crime Ink
post, July 18, 2010 (http:/ / www. cbs42. com/ content/ localnews/ story/ Is-Joran-van-der-Sloot-a-serial-killer/
8REIJJr27kKt5uCCAmn5Xw. cspx)
Cross.tv
257
Cross.tv
cross.tv
Type Private
Founded Vienna, Austria
Founder Andreas Kisslinger
Stefan Jager
Headquarters Vienna, Austria
Area served Worldwide
Slogan |
Website http:/ / www. cross. tv
Type of site Social network service
Registration Required
Users
450,000
[1]
Available in Multilingual
Launched 2008
Current status Active
Cross.tv is a Christian social networking website, similar to facebook and myspace.
[2]
It was founded by Andreas
Kisslinger and Stefan Jager in 2008/2009 under the parent company Cross:media group.
[3]
Cross.tv's values and
moral standards provide a family-friendly online network featuring various media sharing functionalities. The site
provides users with facilities to upload and share pictures, audios, and videos; and is currently available in over 30
languages.
Users can also write blogs and create forums in this multi-lingual supportive website. By 2011, the site had roughly
450,000 members. In 2010 the Web Marketing Association WebAwards recognized it with the award For
Outstanding Achievement in Web Development.
[4]
Conception
Cross.tv is founded on the belief that today’s communication technologies are a gift from God to His children in
order to enable them to fulfill the Great Commission in this generation.
[5]
Awards
• 2010 WebAward For Outstanding Achievement in Web Development.
[6]
• Silver Telly Award for the commercial "My.Space.Book.Flick.Tube"
[7]
References
[1] http:/ / www. cross. tv
[2] http:// www. cross. tv
[3] http:// crossmediagroup. com/ ?go=aboutus
[4] http:/ / www. webaward. org/winner.asp?eid=14888
Cross.tv
258
[5] http:/ / www. prlog.org/ 11209388-the-faith-based-online-social-media-network-crosstv-goes-global.html
[6] http:// www. webaward. org/winner.asp?eid=14888
[7] http:// www. prlog.org/ 11209388-the-faith-based-online-social-media-network-crosstv-goes-global.html
Crowd computing
Crowd computing is an overarching term which defines the plethora of human interaction tools that enable idea
sharing, non-hierarchical decision making and the full utilization of the world’s mind space. Examples of these tools
(many falling under the Web2.0 umbrella) include collaboration packages, information sharing software, such as
Microsoft’s SharePoint, wikis, blogs, alerting systems, social networks, SMS, MMS, Twitter, Flickr, and even
mashups. Business and society in general increasingly rely on the combined intelligence, knowledge, and life
experiences of the “crowd” to improve processes, make decisions, identify solutions to complex problems and
monitor changes in consumer taste.
An early example of crowd computing was the discovery of a gold deposit location at the Moribund Red Lake Mine
in Northern Ontario. Using all available data, the company, Goldcorp, Inc. had been unable to identify the location of
new deposits on their land. In desperation, the CEO put all relevant geological data on the web and created a contest,
open to anyone in the world. An obscure firm in Australia used their software and algorithms to crack the puzzle. As
a result, the company found an additional 8 million ounces of gold at the mine. The only cost was the nominal prize
money awarded.
References
• Brown, Eric J. and William A. Yarberry, Jr. (2009). The Effective CIO. Boca Raton: Taylor & Francis.
• Surowiecki, J. (2005). The Wisdom of Crowds. New York: Random House, Inc.
Currensee
259
Currensee
Currensee or Currensee.com is a financial services company originally designed and launched in 2008 to serve as a
social network for Forex (FX, foreign exchange market, or currency) traders.
[1]
The impetus for connecting traders
from around the globe to collaborate on trading strategies, styles, and techniques stemmed from the fundamental
chaos of this market, whose regulations vary from country to country and the high number of solo "day" traders
around the world. From this initial social networking foray emerged Currensee's "Trade Leaders™ Investment
Program," in which Currensee uses a proprietary algorithm to identify top-performing traders from within the social
network, invites them to participate in the program, and then allows other investors to follow and execute their trades
in their own brokerage account. This is somewhat akin to a mutual fund system based in stock indexes.
Trade Leaders Investment Program
In October 2010, Currensee launched their Trade Leaders™ Investment Program. Investors in the TLIP select the
Trade Leader (or Trade Leaders) whose trades they want to follow and execute in their own trading account. Trade
Leaders are selected from the members of the Currensee social network via a proprietary algorithm developed by
Currensee's engineering team, and are screened for eligibility based on historical performance, risk management, and
returns against the S&P 500.
Investors in the program select the Trade Leaders they want to invest in, allocate their funds, and build Trade Leader
portfolios. Whenever a Trade Leader executes a trade, it is mirrored in the investor’s own brokerage account. The
investors are able to see every trade that is made. The model is similar to that of a stock mutual fund.
Leaderboard and the Trader Authority Index
The Trader Leaderboard ranks the top traders in the Currensee community based on historical and real-time
performance. The Currensee Leaderboard aligns with the company’s mission to bring transparency to the retail Forex
market. The lack of transparency in the Forex market was an original impetus in the founding of Currensee,
according to their posted statements
[2]
.
Trade Leaders featured on Currensee’s Leaderboard are measured against the Trader Authority Index™ (TAI). The
TAI is a proprietary algorithm that combines performance, risk and experience into a single index.
[3]
The TAI score
is displayed on the Currensee Trade Leaderboard and on every Trade Leader’s profile.
Tweet My Trades
Currensee allows its members the option of automatically sharing their open and closed positions using the Tweet
My Trades™ feature. Tweet My Trades allows Currensee members to share their trades across their social network
using Twitter. When a trader executes an order, Currensee automatically sends a tweet on the trader’s behalf.
[4]
This
serves a dual purpose, as the high volume of daily tweets spread throughout the Forex community on Twitter extends
their reach beyond their own network of users.
Currensee Social Indicators
Currensee Market Watch Social Indicators™ is another proprietary element; this one aggregates the trading
knowledge of the network to deliver unique social data. Currensee Social Indicators provide real-time, aggregate
trade information by currency pair along with volume, percentage short/long, and winning/losing across the
community. Members can see which of their “trading friends” are trading a particular pair and can use that
information to make more informed trading decisions.
[5]
This ability to share amongst a community is a key pillar of
successful social networks, although it's unknown how effective this data is for netw
Currensee
260
Currensee Social Network
Together Yigal and Leventhal founded Currensee.com, combining social networking with real trade collaboration.
Currensee’s goal is to bring transparency to retail Forex trading by creating an active network of traders and a
different way to make investing decisions.
[6]
The Currensee trading social network connects retail Forex traders from
around the world so they can see each others' actual trades and share trading strategies in real time to make more
informed trade decisions. The impetus for this drive toward transparency is related to the differing regulations of
markets in various countries, as well as the levels of access granted to investors and commercial banks.
Traders link their live brokerage accounts to Currensee, so when they participate in discussions and on trading teams,
fellow traders can look at their trading performance and make an informed decision about their next trade. This form
of social trading, or trading together, allows Forex traders to collaborate and share their Forex best practices, trading
strategies, preferred pairs and economic indicators, and so on.
[7]
This is a key differentiator, as there is a wide
discrepancy between user performance in "demo accounts" and live brokerage accounts.
The social network is made up of members from over 80 countries connecting
[8]
with other traders to form online
trading teams, share trading ideas, market insights, and trading strategies. The 7,000-member community trades
approximately $50 billion in volume per year.
[9]
Currensee’s motto is “Trade Together.” Currensee differentiates itself
[10]
from other online trading communities by
allowing only live Forex brokerage accounts to be linked in a trader’s Currensee profile. They do not link demo
accounts. The company’s message of “Real trades. Real traders. Real time.” supports their stance on transparency in
the Forex market.
[11]
The Company
The company was founded in 2008, also around the time of the US economic crisis and global recession. Software
developer, Asaf Yigal, and Forex trader, Avi Leventhal,
[12]
identified the emergence of the emerging retail Forex
market and wavering public opinion about major investment banks’ stability as an opportunity to offer Forex trading
as an alternative asset class and a new way to trade together.
[13]
The company is currently led by CEO Dave Lemont, and is headquartered in Boston's North End neighborhood.
Currensee is funded by North Bridge Venture Partners, Egan-Managed Capital and Vernon & Park Capital.
[14]
They
are a member of the National Futures Association and registered with the Financial Services Authority.
[15]
References
[1] https:/ / docs. google.com/ viewer?url=http:// www.currensee.com/ files/ DJFOREXVIEW. pdf
[2] http:/ / www. currensee. com/ forex-social-network/faq
[3] http:// www. currensee. com/ about-us/news-events/ currensee-real-time-forex-trader-leaderboard
[4] http:/ / www. forexcrunch.com/ tweet-my-trades-real-time-forex-poisitions-on-twitter/
[5] http:// web2.sys-con. com/ node/ 1150349
[6] http:/ / www. nuwireinvestor.com/ articles/ currensee-offers-a-social-network-for-forex-traders-54278.aspx
[7] http:/ / www. wallstreetandtech. com/ advancedtrading/showArticle. jhtml?articleID=220700149&cid=RSSfeed_TechWeb
[8] http:/ / venturebeat.com/ 2010/ 05/ 14/ currensee-1-million-trades/
[9] http:/ / countingpips. com/ fx/2010/ 10/ 29/
launches-industry%E2%80%99s-first-forex-trade-automation-service-enabling-investors-to-follow-and-execute-trades-of-top-currensee-traders/
[10] http:/ / www. currensee. com/ about-currensee
[11] http:// forexmagnates.com/ currensee-%E2%80%93-the-forex-facebook-comes-out-of-private-beta/
[12] http:/ / www. xconomy. com/ boston/ 2009/ 04/ 30/
currensee-a-support-network-for-traders-risking-their-personal-fortunes-on-the-foreign-exchange-market/
[13] http:/ / www. xconomy. com/ boston/ 2009/ 04/ 30/
currensee-a-support-network-for-traders-risking-their-personal-fortunes-on-the-foreign-exchange-market/
[14] http:/ / www. bizjournals. com/ boston/ stories/ 2010/ 02/ 22/ daily24.html?ana=from_rss&utm_source=feedburner&utm_medium=feed&
utm_campaign=Feed:+bizj_boston+ (Boston+ Business+ Journal)&loc=interstitialskip
Currensee
261
[15] http:/ / www. brokernewsblog. com/ index.php/ 20091020228/ Broker-News/ News/ Currensee-Forex-Social-Trading-Network-Launches.
html
External links
• Currensee (http:// www. currensee. com/ )
Cybermentors
CyberMentors is an online peer mentoring service for children and young people aged 11-18, delivered through a
social networking site at cybermentors.org.uk. CyberMentors is delivered by the UK charity Beatbullying.
History and Scope
CyberMentors was launched in March 2009 by the former British Prime Minister Gordon Brown
[1]
. In 2009
Beatbullying won the Third Sector Excellence Award for best use of digital media for CyberMentors.
[2]
Activities
CyberMentors offers advice and guidance for young people who are affected by both cyber and offline bullying, by
allowing them to connect online with trained “CyberMentors,” who are 11-18, “Senior CyberMentors” who are
18-25, and fully trained online counsellors.
[3]
According to Beatbullying, as of November 2009 there were 1815 CyberMentors, 40 volunteer counsellors, 15
full-time and three part-time staff on CyberMentors, and the site had 217,157 unique users.
[4]
Training
Beatbullying also offers training in schools to those that wish to become CyberMentors. The training is qualified at
an ASDAN level
[5]
, and covers topics such as Child Protection and Self Harming.
Referral Sites
Many schools across the UK have set up "Referral Sites" whereby students can access CyberMentors services from
anywhere. Two of the most successful examples of this are Horbury School's CyberMentors
[6]
and SWCC
CyberMentors
[7][8]
.
References
[1] "CyberMentors Launch" (http:/ / www. independent. co. uk/ news/ uk/ home-news/
one-in-three-uk-youngsters-a-cyberbullying-victim-1636347.html). The Independent (London). 2009-03-03. . Retrieved 2010-12-01.
[2] "Best Use of Digital Media Award" (http:// innovation-exchange.org/ items/ 950). . Retrieved 2010-12-01.
[3] "CyberMentors structure" (http:// cybermentors. org.uk/ index.php?option=com_content& task=view& id=16&Itemid=37). . Retrieved
2010-12-01.
[4] "Virtual Violence report" (http:// www.beatbullying. org/ pdfs/ Virtual Violence - Protecting Children from Cyberbullying.pdf). . Retrieved
2010-06-01.
[5] "Cybermentors training" (http:/ / www.beatbullying. org/ dox/ what-we-do/cybermentors.html). . Retrieved 2010-25-04.
[6] http:/ / cybermentors.horbury.wakefield. sch. uk
[7] http:// samwhitcybermentors. org.uk
[8] "Referral sites spring up all over the UK" (http:/ / www.beatbullying.org/dox/ media-centre/news-archive/April 2010/
cybermentors-referral-sites. html). . Retrieved 2010-25-04.
Cybermentors
262
External links
• http:/ / cybermentors.org. uk (http:// cybermentors.org.uk/ )
• http:/ / beatbullying. org (http:// beatbullying. org/ )
• http:/ / cybermentors.horbury.wakefield.sch. uk (http:// cybermentors.horbury.wakefield.sch. uk/ )
• http:/ / samwhitcybermentors. org.uk/ (http:// samwhitcybermentors. org.uk/ index. html)
Cyberpolitics
Cyberpolitics is a term widely employed across the world, largely by academics interesting in analyzing its breadth
and scope, of the use of the Internet for political activity. It embraces all forms of social software. It includes
journalism, fundraising, blogging, volunteer recruitment, and organization building.
The campaign of Howard Dean, in which a previously unknown former Democratic governor of a small state
emerged for a while as the front runner for the 2004 Democratic Presidential nomination on the strength of his
campaign's skill in cyberpolitics, was a wake-up call to the American political establishments of political parties
around the United States as to the importance of cyberpolitics as both a concept and as a series of organizational and
communications strategies.
External Links for American Politics
http:/ / actiontrigger.no-ip. org/(an example of distributed political organization tool which uses blogs)
http:/ / www. cyberjournalist.net/ cyberpolitics_blog
http:/ / www. ai. mit. edu/ projects/ iiip/ home-page. html (Massachusetts Institute of Technology Intelligent
Information Infrastructure Project)
http:/ / drhill.tripod.com/ cyber/ index. htm
http:/ / cyberpolitics. wordpress. com/
Books on American Cyberpolitics
Kevin A. Hughes and John E. Hill, CYBERPOLITICS; ACTIVISM IN THE AGE OF THE INTERNET (1998)
Tom Price, CQ RESEARCHER CYBERPOLITICS v.14-32 (2004)
Ed Schwartz, HOW CITIZENS USE THE INTERNET (1997)
W.Van DeDunk,CYBERPROTEST:NEW PROTEST, NEW MEDIA, CITIZENS AND SOCIAL MOVEMENTS
(2004)
External Links for World Politics, English Language
http:/ / www. ciolek. com/ PAPERS/ oregon-2003-text.html
Books On World Cyberpolitics, English Language
Gustave Cardoso & Manuel Castelli, THE MEDIA IN THE NETWORK SOCIETY; BROWSING, NEWS,
FILTERS, AND CITIZENSHIP (2007)
Randy Kluver, Kirsten Foot, Nick Jankowski, and Steve Schneider, [THE INTERNET AND NATIONAL
ELECTIONS: A COMPARATIVE STUDY OF WEB CAMPAIGNING]http:/ / www. amazon. com/
Internet-National-Elections-comparative-Communication%C3%A1/ dp/ 0415417368/ ref=sr_1_1?ie=UTF8&
s=books& qid=1203345705& sr=1-1 (2007)
Cyberpolitics
263
Shanthi Kalathil and Taylor C. Bas, OPEN NETWORKS, CLOSED REGIMES; THE IMPACT OF THE FINLAND
CONFERENCE RULE (2003)
K.C. Ho, Randy Kluver, and C.C.Yang, [ASIA.COM; ASIA ENCOUNTERS THE INTERNET](2003) http:/ /
www. amazon. com/ Asia-com-Encounters-Internet-Asias-Transformations/dp/ 0415315042
Mark McClelland, JAPANESE CYBERCULTURE (2003)
Pippa Noris, CIVIC ENGAGEMENT, INFORMATION POVERTY, AND THE INTERNET WORLDWIDE (2001)
Philip Seib, NEW MEDIA AND THE MIDDLE EAST (2007)
Ari-Veiko Anttiroiko (Editor), Mattia Malkic (Editor), ENCYCLOPEDIA OF DIGITAL GOVERNMENT (2006)
External Links for World Politics, Languages Other Than English
http:/ / ciberpolitica.net
http:/ / cyberpolitics. com
http:/ / politnet.ru
Fernandez, Carmen Beatriz [Study on Latinamerican Cyberpolitics]http:/ / www. e-lecciones. net/ novedades/
archivos/ ciberpolitica.pdf (2008)
Books About World Cyberpolitics, Languages Other Than English
Andrea Manica, CYBERPOLTICS: GUIDA NI SITI POLITICI SU INTERNET
Miriam Meckel, CYBERPOLITICS UND CYBERPOLITY, ZUR VIRTUALISIERUNG POLITISCHER
KOMMUNIKATION
Carmen Beatriz Fernández, CIBERPOLITICA: COMO USAMOS LAS NUEVAS HERRAMIENTAS EN LA
POLITICA LATINOAMERICANA? Konrad Adenauer Stittfung, Buenos Aires 2008
DaGeek
264
DaGeek
daGeek (previously TellmeTwin) is a social networking website where users can rate things based on whether they
like them or not (books, music, movies or just about anything). The user can then find people with similar opinions
or people with opinions that are polar opposites.
The website won the Red Herring 100 Europe award in 2009
[1]
.
daGeek is headquartered in Reykjavík, Iceland.
References
[1] "TellmeTwin Selected A Winner Of The Red Herring 100 Europe 2009" (http:// www.dageek.com/ red-herring). . Retrieved 11 August
2010.
Links
• daGeek (http:// www. dageek. com/ )
DailyBooth
265
DailyBooth
DailyBooth
Dailybooth Version 3 Logo
URL http:/ / dailybooth. com
Slogan Your Life in Pictures
Commercial? No
Type of site Image hosting service, social networking, photoblog
Registration Yes
Created by Jon Wheatley
Launched
February 13, 2009
[1]
Current status Active
DailyBooth is a photoblogging website designed for users to take a photo of themselves every day with a caption, in
order to document and share their life with others, thus the slogan "your life in pictures." It is similar to
social-networking websites such as Twitter in that you can follow other users and allow them to follow you in turn
and get real-time updates on what other people are doing. The user base is geared towards teens.
[2]
In August, 2009, the site was reported to have over 3 million unique visitors a month with a growth rate of about
35% a month
[2]
.
DailyBooth is funded by the startup funding firm, Y Combinator.
[3]
.
History
DailyBooth was founded and opened in February 2009
[1]
by Jon Wheatley and lead developer Ryan Amos, gaining
popularity
[3]
after several YouTube stars and Internet celebrities , such as Ashton Kutcher and his wife Demi
Moore
[4]
joined and encouraged their viewers and readers to join. The site recently passed the 1,000,000 photo mark
and the user who posted the 1,000,000th photo won a Throwboy pillow
[5]
. In early 2010, the website reached
3,000,000 photos and 10,000,000 comments.
Rumors have been stated that many venture capital firms want to fund DailyBooth.
[3]
Y Combinator stated that they had once considered a name change for DailyBooth, but were afraid it would cause a
revolt with the community.
[2]
DailyBooth
266
Features
A typical DailyBooth user's photo with text and
image comments
The Live Feed is a feature which displays a real-time stream of recent
photos and activity from all public members on the site. The Live Map
displays real-time updates on a map.
[6]
DailyBooth allows users to automatically post a link to their Twitter
account when they take new photos
[7]
. DailyBooth also offers short
URLs for users to link to their photos.
Versions
There have been two versions of DailyBooth, the original and a
complete re-write:
• 1.0 - This version was the original version from which the
community grew its roots.
• 2.0 - This is the complete re-write. This version included live
comment feeds, the ability to upload images for picture comments,
and also made a use of @ replies, as well as an update to the iPhone
App. This version was well received by most of the community, but
with it came various bugs and problems. Not all of them have been
fixed and troubles include problems saving photos and glitches that
make it say users are following unrealistic numbers of people.
• 3.0 - Once again, a re-write. This time the "Favorite" changed to "Like", Notifications has been added, and the
logo changed.
Dailybooth Mobile Apps
Dailybooth released an iPhone Application that was very popular. With the release of Dailybooth V.3 came the
launch of the all new Dailybooth application which now includes live feed, and the ability to message other users.
The application is available in both the Apple App Store and the Android Market for Free.
References
[1] The DailyBooth Story (http:// dailybooth. com/ blog/ ?p=7)
[2] MG Siegler (2009-08-18). "140 Characters? That’s A Lot Of Writing. Just Post A Picture On DailyBooth" (http:// www.techcrunch.com/
2009/ 08/ 18/ 140-characters-thats-a-lot-of-writing-just-post-a-picture-on-dailybooth/). .
[3] DailyBooth grabs VC attention (http:/ / gigaom. com/ 2009/09/ 18/ dailybooth-grabs-vc-attention/)
[4] Guynn, Jessica (2010-07-04). "DailyBooth.com builds communities" (http:/ / www.latimes. com/ business/
la-fi-dailybooth-20100704,0,2224678.story). The Los Angeles Times. .
[5] DailyBooth Throwboy Competition (http:// www.dailybooth.com/ blog/ ?p=170)
[6] "DailyBooth Live Map" (http:// dailybooth. com/ map). .
[7] Pete Cashmore (2009-02-14). "DailyBooth: Microblogging Through Photos" (http:// mashable. com/ 2009/ 02/ 14/ dailybooth/ ). Mashable. .
DailyBooth
267
External links
• Official website (http:// http:// dailybooth. com)
• DailyBooth Blog (http:/ / blog. dailybooth. com/ )
• DailyBooth on Twitter (http:// twitter.com/ dailybooth)
• Tour of the DailyBooth office (http:// www. youtube. com/ watch?v=7dQzD8UIBdA)
• DailyBooth (http:/ / www. crunchbase. com/ company/ dailybooth) at CrunchBase
Dailymotion
268
Dailymotion
Dailymotion
Type Private
Founded March 15, 2005
Headquarters Paris, France
Key people Cédric Tournay, CEO
Benjamin Bejbaum, Co-founder
Olivier Poitrey, CTO
Martin Rogard, MD France
Joy Marcus, MD US
Employees 100 (September 2010)
Slogan Regarder, publier, partager (Watch, publish, share)
Website
dailymotion.com
[1]
Alexa rank
109, 14 in France
[2]
Type of site video sharing
Advertising contextual & video ads
Registration Optional
(required to upload/comment)
Available in 19 Countries and 12 languages
Launched March 15, 2005
Current status Active
Dailymotion is a video sharing service website, headquartered in the 18th arrondissement, Paris, France.
[3]
According to Comscore, Dailymotion is the second largest video site in the world after YouTube.
As of October 2010, the site was getting over 72 million unique visitors monthly and is one of the top 50 most
visited website in the world.
[4]
Since February 18, 2008, the site supports video content that can play at 720p on a HD set, but the bit rate is
significantly less than the 5–9 megabits for expected HD quality.
[5]
On January 25th, 2011, France Telecom's Orange entered exclusive negotiations with Dailymotion with a view to
acquiring a 49% stake in the company for EUR 58.8M (hence valuing the company at EUR120M).
[6]
Dailymotion
269
History
The founders of Dailymotion began the website in an apartment in Paris; the business opened in the living room of
Olivier Poitrey, one of the founders. Six founders pooled together €6,000 ($9,260 USD) to begin the website.
[7]
Background
The dailymotion.com domain name was registered one month after youtube.com was registered.
Dailymotion allows users to browse and upload videos by searching tags, channels or user-created groups; the search
system also introduces results based on things other users have searched for. The maximum size of a video file is 2
gigabytes. The length of the video file is also limited to 20 minutes, except for the MotionMakers and the Official
Users.
Videos uploaded by users to Dailymotion are converted to the VP6 codec at a resolution of 320×240. Audio on
Dailymotion videos is encoded as MP3 at 96 kbit/s in stereo.
In 2007, Dailymotion signed a major agreement with the Canal+ network to broadcast its television series in full on
the site. All Canal+ videos are shown on an encrypted channel of the site with anti-piracy safeguards. Within a year,
the site's revenue had increased to €10 million and they had an estimated 8 million unique visitors per month in
France.
[8]
The partnership gave Dailymotion the financial backing it needed to upgrade its servers to handle High Definition
video and showcase its MotionMaker videos. In February 2008, the HD quality (1280 × 720 pixels and 1.58 to 1.85
Mb/s) was made available to the MotionMaker users. In October 2008, the HQ quality (512 × 384 pixels, 30 images
per second, H.264 is used for images and AAC at 96 kb/s for the sound) was made available to regular users.
In May 2009, Dailymotion announced that it would make its videos available using the HTML5 video element using
an Ogg video format.
[9]
MotionMaker and Official User
MotionMaker is a group for the original content creators. Official User is a group for the official content producers
(record labels, film studios, news media, television channels, sports associations, political parties...).
A MotionMaker or an Official User can :
• Customize his/her profile.
• Upload videos of unlimited length.
• Upload HD quality videos.
• Benefit of an increased visibility.
• Have a OfficialContent/CreativeContent overlay affixed on his video thumbnails.
Hidden Features
Using Stupeflix
[10]
' technology, Dailymotion provides a tool for its users to create video slideshows. The link to the
slideshow creation tool can be found from the option menu > settings > extra. Creating a sideshow takes a maximum
of 30 pictures, and a music file. Stupeflix' slideshows are rendered in a MP4 video format, not Flash.
Blocking of Dailymotion
Tunisia
According to the article Tunisia: Video-sharing website Dailymotion Blocked! written by Reporters sans
Frontières (Paris) April 11, 2007, Omar Mestiri, an editor of the opposition online newspaper "Kalima", is a victim
Dailymotion
270
of judicial harassment. Reporters Without Borders has said that a libel suit could result in a three-year prison
sentence. RWB organization also called on the authorities to stop blocking Dailymotion, which has been inaccessible
in Tunisia since April 1, 2007.
Reporters Without Borders said:

The lawsuit against Mestiri is absurd because it is based on an online article that cannot even be accessed from within Tunisia ... But we take
this case very seriously. The three and a half year sentence imposed on lawyer Mohammed Abbou in April 2005 for an article posted online
showed how the Tunisian courts are controlled by the government and how a libel suit can lead to a heavy sentence. ”
The press freedom organisation added:

The censorship of Dailymotion's website shows that the government, which is as paranoid about the Internet as it is about the traditional
press, is ready to ban tens of thousands of inoffensive videos in order to block a handful it does not like.

The suit against Mestiri was brought by Tunisian lawyer Mohammed Baccar over an article posted on September 5,
2006 accusing him of fraud and forgery. Mestiri was summoned by the deputy state prosecutor to respond to a
charge of libel on March 29. Mestiri's lawyers have challenged the suit's legal basis on the grounds that Kalima's site
is blocked in Tunisia and the article couldn't have been accessed there.
Libya
Despite the relatively few videos about Libya in Dailymotion, it was blocked there by March 2010.
Australia
Between end of March and April the 20th Dailymotion experienced technical problems with the Family Filter on the
Australian site. As of April 20 this issue has been resolved, which was confirmed by Dailymotion on its blog.
[11]

[12]
Copyright protection
Dailymotion with the help of Audible Magic, implemented an acoustic fingerprinting system that can detect
copyrighted videos and not publish them.
[13]
Dailymotion is also the first video sharing website to implement a video
fingerprinting solution supplied by INA.
[14]
References
[1] http:/ / www. dailymotion. com
[2] http:/ / www. alexa. com/ siteinfo/ www.dailymotion. com
[3] " About us (http:/ / www.dailymotion. com/ us/ about)." Dailymotion. Retrieved on 5 January 2010. "Registered office: 49/51 rue Ganneron,
75018 Paris."
[4] "Dailymotion Hits 70 Million Monthly Uniques with 57 Percent Jump in North America: Launches in Australia, Next Morocco" (http:/ /
www.beet.tv/ 2010/ 09/ dailymotiongrowth.html). September 30, 2010. .
[5] Lowensohn, Josh (February 19, 2008). "Dailymotion gets high-definition videos" (http:// www. webware.com/ 8301-1_109-9874323-2.
html). Webware. CNET Networks. . Retrieved 2008-06-26..
[6] Orange Press Release (http:// www.orange.com/ en_EN/ press/ press_releases/ cp110125en.jsp)
[7] Carvajal, Doreen. " Taking on the Godzilla of video-sharing sites (http:// www.nytimes. com/ 2008/ 03/ 21/ business/ worldbusiness/
21iht-motion24.html)." The New York Times. Friday 21 March 2008. Retrieved on 4 May 2011.
[8] Gonzalès, Paule (2008-10-04). "Dailymotion signe avec la major du cinéma Warner" (http:// www.lefigaro.fr/medias/ 2008/ 10/ 04/
04002-20081004ARTFIG00248-dailymotion-signe-avec-la-major-du-cinema-warner-.php) (in French). Le Figaro: p. 30. . Retrieved
2010-04-11.
[9] http:// blog.dailymotion. com/ index. php/ 2009/ 05/ 27/ watch-videowithout-flash/
[10] http:// www. stupeflix. com/
[11] "Dailymotion Family Filter Is Broken For Australian Users" (http:/ / www.lifehacker.com. au/ 2011/ 04/
dailymotion-family-filter-is-broken-for-australian-users/ ). April 7, 2011. .
Dailymotion
271
[12] "Dailymotion Family Filter Is Broken For Australian Users" (http:/ / blog.dailymotion.com/ index.php/ 2011/ 04/ 21/
family-filter-issue-fixed-in-australia/). April 21, 2011. .
[13] http:// www. dailymotion. com/ press/ AudibleMagic-Dailymotion. pdf
[14] http:/ / www. dailymotion. com/ press/ PR_20080225_ina_implementation_final. pdf
External links
• Dailymotion (http:// www. dailymotion.com/ gb)
• Dailymotion mobile website (http:/ / iphone. dailymotion. com/ )
• Dailymotion, with the HTML5 player for the reencoded videos (http:// openvideo. dailymotion. com/ )
• Dailymotion, with the beta player (http:/ / betaplayer.dailymotion. com/ )
• Dailymotion blog (http:/ / blog. dailymotion. com/ )
DailyStrength
272
DailyStrength
DailyStrength
Type Private
Founded August 3, 2006
Headquarters Los Angeles, USA
Key people Doug Hirsch, Co-founder and Chief Executive Officer
Lars Nilsen, Co-founder and Chief Technology
Officer
Josh DeFord, Co-founder and Chief Product Officer
Employees 20 (2007)
Slogan People Powered Healthcare
Website
dailystrength.org
[1]
Type of site social networking
Launched August 3, 2006
Current status active
DailyStrength is a social networking website where users provide one another with emotional support by discussing
their struggles and successes with each other. The site contains online communities that deal with different medical
conditions or life challenges.
[2]
As of November 4, 2007, DailyStrength has created over 500 support groups
[3]
focused on issues such as depression, divorce, parenting, and a wide variety of cancers.
The site is free for members and the members are encouraged to remain anonymous. The site provides members with
continual support as someone is always available to talk. Medical professionals are also available to contact and
treatments for a variety of illnesses and problems are also listed on the site.
The company was founded on August 3, 2006 by Doug Hirsch
[4]
, Lars Nilsen and Josh DeFord and has offices in
Los Angeles and Santa Cruz, California, USA. Hirsch was one of the first employees at Yahoo
[2]
and previously
built products for online communities there and at Facebook.
[5]
Hirsch founded the company in response to his own
difficulties dealing with a death in his family as a teenager.
[6]
Over the six-month period ending June 2007, DailyStrength’s market share increased by 95%, with the average user
spending over 26 minutes on the site.
[7]
As of September 2007, DailyStrength had 14,000 average daily visitors, each
spending 82 minutes on the site and each viewing approximately 145 pages.
[8]
DailyStrength
273
References
[1] http:/ / www. dailystrength. org
[2] http:/ / www. techcrunch. com/ 2006/ 11/07/ daily-strength-online-support-groups-and-aggregate-treatment-info/TechCrunch November 7,
2006
[3] http:// www. seattlepi. com/ health/ 337891_websites05. html Seattle Post Intelligencer
[4] http:/ / www. mercurynews. com/ localnewsheadlines/ ci_6956968 The Mercury News September 21, 2007
[5] http:/ / online.wsj. com/ article/SB116717686202159961. html Wall Street Journal December 27, 2006
[6] http:/ / www. entrepreneur27.org/ archive/interview-with-doug-hirsch-of-daily-strength Entrepreneur 27 December 13, 2006.
[7] http:// weblogs. hitwise. com/ leeann-prescott/ Hitwise
[8] http:/ / www. comscore. com/ Comscore Key Measures Report for Health Media
External links
• DailyStrength Support Groups (http:// dailystrength. org/)
DaruDar
274
DaruDar
DaruDar
URL
darudar.org
[1]
Slogan Give away and receive as a gift to make the world better
Commercial? No
Type of site Giving-away service, Community
Registration Invite or Application
Available language(s) Multilingual
Launched September 22, 2008
Revenue Donations and Google AdSense
Current status Active
DaruDar is an international community where people give away things, their skills and time to each other for
absolutely free requiring nothing in return. The community is based on principles of self-organization. Main
condition of participation is following the rules of gift giving
[2]
and communication
[3]
set on the site. The global
mission of DaruDar
[4]
is to create a widespread social practice of gift-giving, to make it a daily and routine act.
Words like “lot”, “exchange”, “freebie”, “junk”, “crap” are considered obscene on DaruDar.
On 22 September 2008 service was launched in Russian. It was created by four friends who had worked with
Habrahabr project earlier. They were inspired by flashmob, Kropotkin and Gandhi ideas.
With collaborative help of the community service was translated into English in 2010.
Basic concept of the community
Darudar users call themselves comembers (means "community members"). DaruDar gift is a thing, skill or service of
a comember that he/she wants to give away to someone. In order to offer a gift a comember creates a publication
describing what he gives. Other comembers can wish it. Later the gift giver chooses someone to promise their gift.
Every gift can be commented, wished, promised and thanked. Only those offers which simultaneously satisfy all
three of the following conditions and cannot exist without them should be considered gifts on Darudar:
• It can be wished
• It can be promised
DaruDar
275
• It can be given
For example text or image file cannot be a gift as in fact they both are gifts for all. Despite the fact that formally it
may be a gift some of them should not be given away on Darudar
[5]
.
Features of the service
The main feature of this gift-giving service is it's mechanisms enable people to make clever choices about whom to
give their things to (what they feel are appropriate). Due to this mechanisms things are distributed to be as useful for
people as the things could be at the time.
Search & Filtering
Darudar as a service of gift giving has a search and filtering tools. Looking for interesting or wanted things, skills or
services by search you can optionally specify results by geographical location, possibility of sending by post,
thematic categories, languages etc.
Groups
Groups are a collaborative comember-created filters. Each group brings together people of similar interests. Group
members can cooperate to filter and recommend gifts of special interest for them to the group.
Thanks
The gift giver promises their gift to one of the wishers. After meeting and receiving the gift the wisher should write
thanks for this gift. It can contain text, image or video which will prove that the gift handover was fulfilled. All
written thanks are collected into comember's profile.
Gift crossing
You can keep giving away the gift you have received and get involved into "gift crossing". All gifts involved into the
gift-crossing have their own individual story. One can always see who gave this gift away to whom.
Daronomics
Daronomics is a global statistical section of community gift giving
[6]
. It shows how many cities are involved into
the gift giving, global pulse of gift giving for the past three months, the number of comembers registered on the site,
the total number of gifts etc. The same information is available for each city.
Principles of self-organization
Each comember has to follow the traditions of DaruDar
[2]
. Essentially there is a list of principles how the gift giver
or the wisher should behave in certain cases. In addition to the basic principles traditions also include the follow
issues:
• Community Mission
[4]
• Code of ethics
[3]
• Not for gift giving
[5]
Furthermore comembers can help and guide each other using disapproval tools, public responses, vox populi and
wardens help.
DaruDar
276
References
[1] http:/ / darudar.org/
[2] Traditions (http:/ / darudar.org/page/ ideology/ traditions/ )
[3] Code of ethics (http:/ / darudar.org/page/ ideology/ codex/ )
[4] Mission (http:/ / darudar.org/page/ ideology/ mission/ )
[5] Not for gift giving (http:/ / darudar.org/ page/ ideology/ notagift/)
[6] Daronomics (http:/ / darudar.org/ daronomics/ )
External links
• DaruDar (http:// youtube. com/ darudarorg) on Youtube
• DaruDar (english) (http:// twitter.com/ darudar_en) on Twitter
Publications
• « Лицо. Максим Каракулов (http:/ / www. afisha.ru/ article/4511/ )» article in « Афиша (http:// afisha. ru)»
magazine on 20 October 2008 (Russian)
• Интервью c Максимом Каракуловым (http:/ / audio. rfn.ru/mayak2/ 107075. wma) on «Radio Mayak» radio on
24 October 2008 (Russian)
• « Будь щедрее! (http:/ / www.lookatme. ru/flow/bud-schedree)» article on Look At Me (http:// lookatme. ru)
site on 9 November 2008 (Russian)
• « …То есть даром (http:/ / www. itogi.ru/ hitech-internet/2008/ 48/ 134875.html)» article on the site of «Итоги»
magazine on 24 November 2008 (Russian)
• Mentioned in « Прогресс (http:/ /www. 5-tv.ru/programs/broadcast/ 503192/ )» TV cast on «5-tv» channel
(Saint-Peterburg) on 8 February 2009 (Russian)
• Mentioned in « Телепорт (http:/ / darudar.org/blog/ 92/ )» TV cast on «MTV Russia» channel on 17 June 2009
(Russian)
• Essay in «Site of the day» section in «Vedomosti» newspaper on 5 August 2009 (Russian)
• Article « Подарю лошадь. С доставкой на дом (http:/ / kp.ru/ daily/ 24556. 5/ 731843/ )» in «Komsomolskaya
Pravda» newspaper on 13 September 2010 (Russian)
• Передача Эхонет (http:/ / cdn. echo.msk. ru/ snd/ 2011-02-07-echonet-0818.mp3) on «Echo of Moscow» radio
on 7 February 2011 (Russian)
• « Дару–дар - новый способ стать счастливее (http:/ / piter.cosmo. ru/piter/articles/ 971196/ )» article in
«Cosmopolitan Saint-Peterburg» magazine on 8 February 2011 (Russian)
• « Почтальоны мечты (http:/ / www. vmdaily.ru/article/113772. html)» article in «Вечерняя Москва»
newspaper on 21 February 2011 (Russian)
• TV report in « За окнами (http:// www. youtube. com/ watch?v=41Wg098Xbbo)» programm on the «STB»
channel on 30 March 2009 (Ukrainian)
• TV report in « КультУРА (http:// www. youtube. com/ watch?v=UQeexrJLI3s)» programm on the «7 канал»
channel (Kharkiv) on 13 October 2009 (Ukrainian)
• TV report in « ТСН (http:// www. youtube. com/ watch?v=dZTClWHUsLc)» programm on «1+1» channel on 15
August 2010 (Ukrainian)
• TV report in « Prime Time Russia (http:// rt.com/ news/ prime-time/flea-market-antiques-moscow/)» programm
on «Russia Today» channel on 28 March 2011 (English)
DateBid
277
DateBid
DateBid
URL http:/ / www.datebid. com
Commercial? Yes
Type of site social gaming, social casual games, Online dating service, Social network service
Registration Required
Created by DateBid Limited, U.K.
Launched April 22, 2010
DateBid is a social gaming and online dating application hosted on Facebook where participants bid for dates with
other participants using "DateBid Fun Dollars." As other participants see bids posted they can post a challenging bid.
Whoever bids the most wins a five minute date set-up via webcam, but the object is to see who can win the most
dates and accumulate the most dollars.
[1]
According to AppData.com DateBid currently averages 24,000 active users a month.
[2]
History
DateBid was launched April 22, 2010 on Facebook and is owned and operated by DateBid Limited, a privately-held
company based in the U.K. that develops social networking applications for online platforms and mobile devices.
[3]
DateBid Limited was founded in 2009.
[4]
Philanthropy
DateBid’s platform has been used to raise money for charities.
[5]
In October 2010, Actress Betsy Russell participated
in a date auction that raised $1,900
[6]
for Getting Out By Going In (GOGI), a non-profit organization that provides
educational materials to incarcerated men, women and children.
[7]
References
[1] "DateBid brings creepy social gaming twist to online dating; Games.com" (http:/ / blog. games. com/ 2010/ 09/ 02/
datebid-brings-creepy-social-gaming-twist-to-online-dating/ ).Games.com:The Blog, September 2, 2010
[2] "AppData" (http:// www.appdata. com/ apps/ facebook/176769264829) - Retrieved October 20, 2010
[3] "CruchBase Company Page" (http:/ / www.crunchbase. com/ company/ datebid-limited). TechCrunch. October 8, 2010. . Retrieved October
8, 2010.
[4] "DateBid Limited Launches Social Gaming Application" (http:/ / technews. tmcnet.com/ news/ 2010/ 09/ 09/ 4997829. htm) - TMCnet.com,
September 9, 2010
[5] “SAW 3D Fans Can Win A Video Date With Betsy Russell” (http:/ / www.rockstarweekly.com/
saw-3d-fans-can-win-a-video-date-with-betsy-russell.html) – Rockstar Weekly, Retrieved November 3, 2010
[6] Betsy Russell Saw 3D Message to Fans” (http://www. celebwall.net/ datebid-betsy-russel-saw-3d-message-to-fans/“Datebid) – Celebrity
Wallpaper, November 3, 2010
[7] “GOGI Official Website” (http:/ / www.gettingoutbygoingin. org/) – Retrieved November 3, 2010
DateBid
278
External links
• DateBid.com (http:/ / www. datebid. com/ )
• CrunchBase Product Page (http:/ / www.crunchbase. com/ product/datebid/ )
Decayenne
Decayenne is an invitation-only on-line social network service founded in 2001
[1]
in Düsseldorf (Germany) by
Phillip Eissing, Alexander Eissing, Marco Schierhorn, and Ioannis Voudouris.
[2]
Its member pool aims at exclusivity
and is composed of mostly Europeans and Americans. Although primarily a website, the Decayenne community
meets off-line in both official and unofficial events, usually in internationally popular cities such as London and
Manhattan
[3]
. Official charity events that are held in cities such as Zurich, benefit UNESCO and Kids of Africa
[4]
.
References
[1] "Interview" (http:// www.easybourse. com/ Website/ interview/ 275-ioannis-voudouris-alexander-eissing-decayennecom.php) by
Marie-Laure Hardy, at easyBourse, October 2006
[2] Steinitz, Sylvia M. Die Netzwerker. Members only! In: "1st" First Magazine, Vol. 6, June 2008, Vienna 2008, pp. 158-161 (http:/ / www.
decayenne. com/ images/ press/ DCY_press_1st. pdf)
[3] "Decayenne" (http:// www.nolchametier. com/ index. php?option=com_content&view=article&id=239:decayenne& catid=44:news&
Itemid=27) at Metier Fashion Designer Magazine
[4] "Riva for the Kids of Africa at 2008 Decayenne Ball" (http:// www.riva-yacht.com/ visitors/ index.php?page=newsdetails& start=0&
mod=2008=en& id=354) at Riva
Website is currently down...
External links
• Decayenne (http:// www. decayenne. com)
delhii
279
delhii
Delhii (means World in Mongolian) is a Mongolian social
networking web service started on February 8, 2007. It currently
has over 2000 registered users with real names. The site is open to
Mongolian people only. Every user can provide personal
information such as the place they live in, date of birth, schools
and universities they attended, workplaces, and interests. One can
find friends by a search tool or looking through one's
acquaintances' acquaintances.
External links
• Delhii
[1]
References
[1] http:/ / delhii.com/
Desimartini
DesiMartini is a social networking site launched in December 2006 focussed on connecting Indians. Its users are
primarily from towns and cities across India though it is also has a presence in the USA, UK, Middle East, South
East Asia and Scandinavia. Social Networking is one of the fastest growing segments in the Indian Internet space,
currently used by over 44% of Internet users in India
[1]
.
History
DesiMartini is based out of India and was launched in Dec 2006. It also launched the popular viral, Makkadman
[2]
produced by WebChutney
[3]
. It was acquired by Firefly e-Ventures, an HT Media company in November 2007. HT
Media also owns the radio channel, Fever 104 FM, and the newspaper brands, Hindustan Times, Hindustan and Mint
(newspaper).
Features
DesiMartini targets the Indian youth by providing normal social networking features. Some of the features include:
• Users can create their own customizable profiles.
• Chat Rooms: DesiMartini users can join the chat rooms or create their own.
• Celebrity Columns: Leading Bollywood celebrities like Priyanka Chopra, Akshay Kumar, Karan Johar, Deepika
Padukone Imran Khan (actor), Anoushka Shankar and others write columns for HT City, the lifestyle supplement
of Hindustan Times and get published online on DesiMartini here- Celebrity Columns
[4]
• Page 3 Photos: Latest Page 3 photos from celebrity parties also get covered and display in the Page 3 section of
DesiMartini.
• Send public messages and private messages called Ping. The message board is called Pingdom
• Allows users to transliterate and communicate in 6 regional languages in addition to English.
Desimartini
280
• Love Calculator: Matches people on the site on the basis of their likes and dislikes.
• Photos: Users can upload unlimited albums and photos.
• Privacy: Users have the option to keep their profile private.
• Videos: Users can upload videos directly from You Tube
[5]
.
• Groups: Users can create and join groups and communities.
• Polls: Users can create and participate in polls and send them to their friends.
• Other features include blogs, daily Horoscope and online games.
References
[1] (JuxtConsult 2007)
[2] http:/ / www. makkadman. com
[3] http:/ / www. webchutney. com
[4] http:/ / htcity.desimartini. com
[5] http:/ / www. youtube. com
• JuxtConsult (http:/ / www. juxtconsult. com/ )
• DesiMartini part of Hindustan Times property (http:// www.htmedia. in/ brandPage_hindustan.
aspx?Page=Page-HTMedia-hindustantimescom)
• HT Media acquires DesiMartini (http:/ / www.vccircle.com/ 2007/ 11/ 21/
ht-media-acquires-social-networking-website-desimartinicom/)
• Alexa traffic ranking (http:/ / www. alexa. com/ data/ details/ traffic_details/desimartini. comh=400&range=1y&
site0=desimartini. com& size=Large&w=700& y=p&z=3)
• Desimartini TV ad (http:/ / www. youtube.com/ watch?v=-IiIsHuEeq4)
• List of social networking websites with Alexa rank (http:/ / rahulpandy. wordpress. com/ 2008/ 01/ 18/
list-of-social-networking-websites-with-alexa-rank)
• DesiMartini review (http:/ / www. indianwebshowcase. com/ Desimartini. com)
• Desi Social Web (http:// www. reviewsaurus. com/ indian-web-20/desimartini-when-desi-meets-social-web/)
External links
• DesiMartini (http:/ / www. desimartini. com)
DGamer
281
DGamer
DGamer
The DGamer Logo
Developer(s) Fall Line Studio
Publisher(s) Disney Interactive Studios
Platform(s) Online, PlayStation 3, Nintendo DS
Release date(s) May 15, 2008
Genre(s) Online Game
Mode(s) Multiplayer
Media/distribution Web interface
DGamer (Disney Gamer) is an online game and social network service developed by Disney for use with Nintendo
DS games. DGamer is accessible via the Nintendo Wi-Fi Connection or computer via the DGamer Channel on
Disney.com. The service is implemented by Fall Line Studios and Disney Interactive Studios.
[1]
It launched in North America on May 15, 2008, coinciding with the release of the DS version of The Chronicles of
Narnia: Prince Caspian.
[2]
All subsequent Disney Interactive Studios DS games are expected to include DGamer
features.
Supported games
• The Chronicles of Narnia: Prince Caspian
• Spectrobes: Beyond the Portals
[1]
• Ultimate Band
[3]
• The Cheetah Girls: Passport to Stardom
• Club Penguin: Elite Penguin Force
• Disney Fairies: Tinker Bell
• Bolt
• High School Musical 3: Senior Year
• Phineas and Ferb
• Hannah Montana: The Movie
• G-Force
• Wizards Of Waverly Place
• JONAS
• Disney Faries: Tinker Bell and the Lost Treasure
• A Christmas Carol
• The Princess and the Frog
• Sonny with a Chance
• Alice in Wonderland
• Disney Stitch Jam
• Club Penguin: Elite Penguin Force: Herbert's Revenge
• Camp Rock 2: The Final Jam
DGamer
282
• Phineas and Ferb: Ride Again
• Disney Faries: Tinker Bell and the Great Fairy Rescue
• Tron: Evolution
• Wizards of Waverly Place: Spellbound
• Tangled
• Toy Story 3
• The Suite Life on Deck
References
[1] E3 '07: DGamer heads to DS (http:// gamespot. com/ news/ 6175026. html)
[2] Disney Brings Its Own Miis, Achievements To The Nintendo DS (http:// kotaku. com/ 358188/
disney-brings-its-own-miis-achievements-to-the-nintendo-ds)
[3] Disney Forms Ultimate Band (http:/ /kotaku. com/ 361411/disney-forms-ultimate-band)
External links
• Official website (http:// www. dgamer.com)
Diabetes Hands Foundation
283
Diabetes Hands Foundation
Diabetes Hands Foundation
Founders Manny Hernandez
Founded March 2008
Location Berkeley, CA, U.S.
Key people Manny Hernandez (President, Chairman of the Board), Andreina Davila (Creative Director, Secretary)
Focus "Connect people touched by diabetes and raise diabetes awareness."
Employees 3
Website
diabeteshandsfoundation.org
[1]
The Diabetes Hands Foundation ("DHF"), founded in 2008, is a Berkeley, CA-based 501(c)(3) non-profit
organization that runs online communities for people touched by diabetes and raises diabetes awareness. It has two
social networks that reach nearly 150,000 people per month.
[2]
The Diabetes Hands Foundation is funded through
sponsorship income, donations, grants
[3]
and earned income.
[4]
Online communities
TuDiabetes and EsTuDiabetes
TuDiabetes and its Spanish counterpart, EsTuDiabetes, are social networking sites for people touched by diabetes
and were established in 2007.
[5]
TuDiabetes and EsTuDiabetes have more than 19,000
[6]
and 13,000
[7]
registered
members respectively. They provide general information, forums, videos, photos and blogs.
Both sites are built on the Ning platform
[8]
and are an example of nonprofit online communities
[9]
. In early 2011
DHF launched a TuDiabetes mobile app
[10]
and an EsTuDiabetes mobile app
[11]
for iPhone and Android mobile
devices.
Diabetes awareness programs
The Diabetes Hands Foundation has developed diabetes awareness programs such as Word In Your Hand, the Big
Blue Test, No-Sugar Added Poetry and Making Sense of Diabetes.
Word in Your Hand
The Word in Your Hand project invites participants to share photos showing a word in their hands describing life
with diabetes. Through the project, people with diabetes along with their family, friends and caregivers describe their
feelings towards diabetes.
[12]
In 2008, DHF licensed the Word in Your Hand trademark to LifeScan, Inc. for use as
part of its Global Diabetes Handprint Campaign.
[13]
Diabetes Hands Foundation
284
Big Blue Test
The Big Blue Test first took place on November 14, 2009,
[14]
World Diabetes Day. During the Big Blue Test, people
with diabetes test their blood sugar levels, exercise for 14 minutes, test again and share their results. The event is
called The Big Blue Test because blue is the color associated with World Diabetes Day. The program aims to raise
awareness about diabetes and the importance of exercise in diabetes management every November 14.
[15]
In 2010,
the Big Blue Test was promoted through a video
[16]
that has received more than 130,000 views to date.
No-Sugar Added Poetry
No-Sugar Added Poetry is a book of diabetes poems
[17]
written by members of TuDiabetes.org with a foreword by
William H. Polonsky, founder of the Behavioral Diabetes Institute.
Making Sense of Diabetes
To raise diabetes awareness and in preparation for World Diabetes Day 2009 on November 14, DHF held the
Making Sense of Diabetes video contest.
[18]
It sought video entries about life with diabetes through one of the five
senses: sight, hearing, taste, touch and smell. It produced a compilation video,
[19]
showcasing footage from some of
the videos for each of the senses.
Applications and Social Games
TuAnalyze
Since May 2010, with funding from the Centers for Disease Control and Prevention, Diabetes Hands Foundation has
partnered with Children's Hospital Boston to develop TuAnalyze, a diabetes data mapping and surveying
application.
[20]
Members of TuDiabetes submit their Hemoglobin A1C data. The service combines the data and
displays the results on maps.
[21]
Data entered by participants is stored in the Indivo open-source Personally
Controlled Health Record ("PCHR") system. The project's goal is to gather information through data donations
[22]
that can be used by researchers and to raise awareness about diabetes.
[20]
In late 2010, TuAnalyze was made
available in Spanish through EsTuDiabetes, under the name EsTuAnálisis. In early 2011, a research paper detailing
the first lessons learned in connection with TuAnalyze
[23]
was published in the Public Library of Science.
HealthSeeker
HealthSeeker is a social game on Facebook that aims to help people live healthy lifestyles.
[24]

[25]

[26]
The game was
developed in 2010 by the Diabetes Hands Foundation in collaboration with the Joslin Diabetes Center. Players select
missions such as stress-reducing or exercise-inducing activities to complete within a given period of time to help
create a healthier lifestyle.
[27]

[28]
In November 2010, the game was made available in Spanish.
[29]
Awards and recognition
• In the Healthcare Engagement Strategy Awards 2011 Diabetes Hands Foundation received the Connecting
Patients Award by Creation Interactive.
[30]
• In the 2010 Dose of Digital Dosie Awards, TuDiabetes won 2nd place for Best Patient Community - Non-Brand
Controlled (for communities with no direct affiliation to a pharma or healthcare company).
[31]
• In the 2010 Healthcare Engagement Strategy Awards, TuDiabetes received the Best Patient Community award by
Creation Interactive.
[32]
• In 2009, Diabetes Hands Foundation was designated as a World Diabetes Day Champion by the International
Diabetes Federation.
[33]
• TuDiabetes received 2nd place for Niche Social Networking in the 2008 Web 2.0 Awards by SEOmoz.
[34]
Diabetes Hands Foundation
285
Board of Directors, advisors
Among its members, the Board of Directors of Diabetes Hands Foundation has a former executive from JDRF, two
key Patient Opinion Leaders in diabetes and the VP for Full Sail University online.
[35]
DHF also receives advice from diabetes experts such as Kelly Close, Kerri Sparling (from Six Until Me) and Riva
Greenberg, filmmaker Sean Ross and mobile health expert Jody Ranck.
[36]
References
[1] http:/ / www. diabeteshandsfoundation. org/
[2] Quantcast statistics for the Diabetes Hands Foundation websites (http:/ / www.quantcast. com/ p-62ZEe_qxrsQ92)
[3] Helmsley Charitable Trust Awards $150K to Diabetes Social Media Player (http:// helmsleytrust. org/news/ grant-news/
helmsley-charitable-trust-awards-150k-diabetes-social-media-player/)
[4] Diabetes Hands Foundation Guidestar nonprofit report (http://www2. guidestar.org/ organizations/ 26-2274537/diabetes-hands-foundation.
aspx)
[5] Social networking sites changing the way people learn about health (http:/ / www2.ljworld. com/ news/ 2009/apr/ 16/
social-networking-sites-changing-way-people-learn-/)
[6] http:// www. tudiabetes. org/profiles/members
[7] http:// www. estudiabetes. org/ profiles/members
[8] Nonprofit know-how when networking on Ning (http:// blog. ning.com/ 2008/ 10/ nonprofit-know-how-when-networking-on-ning.html)
[9] 5 Tips for Creating Non-Profit Online Communities (http:/ / mashable.com/ 2010/ 02/ 12/ non-profit-communities)
[10] Download the TuDiabetes App (http:/ / mobileroadie. com/ apps/ tudiabetes)]
[11] Download the EsTuDiabetes App (http:// mobileroadie. com/ apps/ estudiabetes)
[12] Word in Your Hand initiative (http:// diabeteshandsfoundation. org/Diabetes_Hands_Foundation/
Diabetes_Hands_Foundation__|__Our_Work_|__Awareness_Initiatives___|__Word_in_Your_Hand. html)
[13] LifeScan Launches Diabetes Handprint Project (http:// www. diabeteshealth.com/ read/ 2008/ 10/ 27/ 5953/
lifescan-launches-diabetes-handprint-project-/)
[14] The Big Blue Test: Worldwide Diabetes Test-In (http:// forecast.diabetes.org/magazine/ only-online/
big-blue-test-worldwide-diabetes-test)
[15] Three months to go to World Diabetes Day! (http:// www. worlddiabetesday.org/ en/ news/ three-months-to-go-to-world-diabetes-day-1)
[16] Do the BiG Blue Test, on World Diabetes Day (http:/ / www. youtube.com/ watch?v=nkLHgK94Z0E)
[17] No-Sugar Added Poetry Book Tells Diabetes Like It Is (http:// www.prnewswire.com/ news-releases/
no-sugar-added-poetry-book-tells-diabetes-like-it-is-99754254.html)
[18] What's diabetes like to live with? Make a movie. (http:// latimesblogs. latimes.com/ booster_shots/ 2009/ 09/
competition-whats-diabetes-like-to-live-with-make-a-movie. html)
[19] Making Sense of Diabetes video (http:// www.youtube.com/ watch?v=29bng1H4XTs)
[20] Children's project uses social network to map diabetes (http:// www.boston. com/ news/ health/ blog/ 2010/ 05/ _children_hospi.html)
[21] Introducing “TuAnalyze”: Why Mapping Diabetes Data Matters (http:/ / www.diabetesmine. com/ 2010/ 05/
introducing-“tuanalyze”-why-mapping-diabetes-data-matters.html)
[22] What if Self-Tracking Goes Mainstream? (http:// www.iftf.org/node/ 3598)
[23] Sharing Data for Public Health Research by Members of an International Online Diabetes Social Network (http:// www.plosone. org/
article/ info:doi/10. 1371/ journal.pone. 0019256)
[24] Video Games Modifying Behavior Towards Good (http:// www.fastcompany.com/ 1669932/ behavioral-videogames)
[25] New Facebook game seeks to manage real-world diabetes risks (http:// blog. games. com/ 2010/ 06/ 21/
new-facebook-game-seeks-to-manage-real-world-diabetes-risks/ )
[26] Facebook App Aims to Help Control Diabetes (http:// www.insidefacebook.com/ 2010/ 06/ 21/
facebook-app-aims-to-help-control-diabetes/ )
[27] Facebook Game Focuses on Health (http:// forecast.diabetes. org/magazine/ only-online/ facebook-game-focuses-health)
[28] Digital Channels for Diabetes: Facebook (video) (http:/ / www.youtube. com/ watch?v=KIWWo1y04Z0)
[29] "Nuevo juego de Facebook encara el alarmante índice de diabetes entre los Latinos" (http:// www.elperiodicousa.com/
noticiashispanicprwire/ 18434/ nuevo-juego-de-facebook(r)-encara-el-alarmante-iacutendice-de-diabetes-entre-los-latinos). El Periódico USA.
November 10, 2010. .
[30] The Diabetes Hands Foundation - Connecting Patients Award (http:/ / creationhealthcare.com/ articles/ hes-dhf/)
[31] 2010 Dose of Digital Dosie Award Winners (http:// www.doseofdigital. com/2010/ 05/ 2010-dose-digital-dosie-award-winners/)
[32] Best Patient Community Award - Creation Interactive (http:/ / creationinteractive.com/ articles/ best-patient-community-award/)
[33] World Diabetes Day Champions (http:// www.worlddiabetesday.org/en/ the-campaign/ wdd-champions)
[34] SEOmoz's Web 2.0 Awards (http:/ / www.seomoz. org/ web2. 0#cat_89)
[35] Diabetes Hands Foundation Board of Directors (http:// diabeteshandsfoundation.org/Diabetes_Hands_Foundation/ Our_Team.html)
Diabetes Hands Foundation
286
[36] Diabetes Hands Foundation Board of Advisors (http:/ / diabeteshandsfoundation.org/ Diabetes_Hands_Foundation/
About_dhf__|_Our_Team__|__Our_Advisors.html)
External links
• Diabetes Hands Foundation (http:/ / diabeteshandsfoundation. org)
• Guidestar Nonprofit Report (http:// www2. guidestar. org/organizations/ 26-2274537/
diabetes-hands-foundation. aspx)
• DiabetesHF page on Facebook (http:/ / www.facebook.com/ diabetesHF)
• DiabetesHands channel on YouTube (http:/ / www.youtube. com/ user/ DiabetesHands)
• @DiabetesHF on Twitter (http:// www. twitter.com/ diabetesHF)
Diabetic Rockstar Inc
Diabetic Rockstar Inc is a non-profit that incorporated in the State of New York in 2008. The organization's main
website is a free social-network connecting people affected by diabetes. The social network has members
representing all 50 US states and over 30 countries worldwide. The website allows members to interact with one
another in a similar manner to larger user networks Myspace and Facebook, but with additional unique content
focused on diabetes.
[1]
History
Diabetic Rockstar was established as a blog by Christopher Thomas in 2007.
[2]
Following a World Diabetes Day
(November 14, 2007) meeting with prolific members of the Diabetes Online Community (DOC), Thomas
permanently changed the domain to the present day social network format. Membership grew exponentially after
press coverage from About.com,
[3]
Observer & Eccentric Newspapers, Reader's Digest
[4]
and various viral postings.
Offline Activity
Diabetic Rockstar has organized fundraising events in New York, Chicago, Detroit, Arizona and the Caribbean,
aboard Carnival Cruise Line. An April 2008 event featured musical performances by Mere, a Hoboken-based band
recently included on the USA Olympic Team Soundtrack,
[5]
and Wiser Time, a nationwide act often seen touring
with Pete Cornell.
In 2009 the organization held their largest concert-fundraiser in New York City. The event was headlined by
nationwide touring acts Running Still, The Bloodsugars and Sean Austin.
Non-Profit Status and Programs
After its 2008 incorporation, Diabetic Rockstar began developing several unique programs, most of which focused
on helping uninsured, newly diagnosed and financially struggling diabetics. Programs include Fight It!,
[6]
which
distributes medical supplies and sponsorships; Mentoring, which matches newly diagnosed diabetics with veterans of
the disease; and YoungStars, which aims to inspire and motivate young diabetic children to lead productive lives.
[7]
In 2011 Diabetic Rockstar will begin a sponsorship program in an effort to help diabetic children afford attendance
to diabetes camps.
Diabetic Rockstar Inc
287
Rockstar Books
In 2010, Diabetic Rockstar established Rockstar Books & Productions,
[8]
a publishing company releasing books and
educational materials specifically aimed at people affected by diabetes. The first release is "So, You Wanna Be a
Rockstar? A Story of How Diabetes Saved My Life" by founder Christopher Thomas. The book is a first-person
account of the development of Diabetic Rockstar. Subsequent titles scheduled for production include a
diabetes-inspired humor collection, "Diabetes is a Funny Word", and an educational calendar.
References
[1] Diabetes Mine: http:/ / www.diabetesmine. com/ 2008/ 10/ you-might-even-be-a-diabetic-rockstar.html
[2] Make A Difference: http:/ / www.makeadifference101.org/
[3] About.com: http:/ / diabetes. about. com/ od/ familymatters/a/ dia_rockstar.htm
[4] Reader's Digest: http:// www. rd.com/ make-it-matter-make-a-difference/make-it-matter-the-power-of-three/article115280.html
[5] Mere: http:/ / www. mere. net
[6] Fight It! Main Page: http:// www.fight-it.org
[7] http:/ / www. diabeticyoungstars. com
[8] Rockstar Books: http:/ / www. rockstarbooks. wordpress. com
External links
• Main page (http:/ / www. diabeticrockstar.com)
Diary-X
Diary-X (commonly abbreviated dx) was the name of an online journaling service which allowed Internet users to
create and maintain a journal or diary. It was launched in 2000, and between half and three-quarters of its users were
between 14 and 19 years old.
[1]
Basic use was free, though for a small fee users could email their entries.
[2]
The
creator and webmaster was Stephen Deken.
[3]
In early 2006, the server's hard drive failed. Since there was no
backup, the entire website and all of the users' diaries were lost irretrievably.
[3]
References
[1] YIM, SU-JIN (December 26, 2001). "Teens' Inner Lives Go Public Online". Newhouse News Service. Washington.
[2] KATZ, FRANCES (January 3, 2002). "LIVING ONLINE". The Atlanta Journal and Constitution: p. B.2.
[3] Sulak, Ashli (March 19, 2006). "Loss of online journal a blow to many". Waco Tribune - Herald.
External links
• Codexed (http:/ / www. codexed.com), the rebuilding project
Diaspora (software)
288
Diaspora (software)
Developer(s) Daniel Grippi
Maxwell Salzberg
Raphael Sofaer
Ilya Zhitomirskiy
Preview release
Developer Release
[1][2]
/ September 15, 2010
Written in
Ruby
[3]
Type Social network service
License
AGPL
[4]
Website
joindiaspora.com
[5]
Diaspora (stylized DIASPORA*) is a free personal web server
[4]
that implements a distributed social networking
service, providing a decentralized alternative to social network services like Facebook. The project is currently under
development by Dan Grippi, Maxwell Salzberg, Raphael Sofaer, and Ilya Zhitomirskiy, students at New York
University's Courant Institute of Mathematical Sciences. The group received donations in excess of $200,000 via
Kickstarter. A consumer alpha version was released on November 23, 2010.
Idea and scope of project
The group was inspired to create Diaspora by a February 5, 2010 speech from Columbia University law professor
Eben Moglen to the Internet Society's New York Chapter, "Freedom in the Cloud", in which Moglen described
centralized social networks as "spying for free."
[6]

[7]
In a New York Times interview Salzberg said "When you give
up that data, you’re giving it up forever ... The value they give us is negligible in the scale of what they are doing,
and what we are giving up is all of our privacy." Sofaer added, "We don't need to hand our messages to a hub. What
Facebook gives you as a user isn't all that hard to do. All the little games, the little walls, the little chat, aren't really
rare things. The technology already exists".
[6]
However, Salzberg has said that "Facebook is not what we are going
after".
[8]
Diaspora works by letting users set up their own server (or "pod") to host content; pods can then interact to share
status updates, photographs and other social data.
[9]
It allows its users to host their data with a traditional web host, a
cloud based host, an ISP, or a friend. The framework, which is being built on Ruby on Rails, is free software and can
be experimented with by millions of developers.
Diaspora (software)
289
History
The project was announced on April 24, 2010 on Kickstarter and reached its initial $10,000 fund-raising goal in 12
days.
[6]
In the weeks that followed, it raised $200,641.84 from 6479 backers, making it the second most successful
Kickstarter project to date.
[10]

[4]
Later on, CEO and co-founder of Facebook, Mark Zuckerberg, donated an
undisclosed amount of money to the group because he thought their project was "a cool idea". Zuckerberg also says
he sees "a little of myself in them."
[11]
A developer preview with a number of security holes was released on September 15, 2010.
[12]
On November 23, a
redesigned website was released in preparation for the alpha, with the old site still available as a blog section. The
early security holes have been fixed with the alpha release.
[13]
After its foundation is completed, Diaspora's developers intend to concentrate on creating a "battery of add-on
modules" in order to "facilitate any type of communication," and plan to offer a paid hosting service for Diaspora
seeds.
[4]

[14]
References
[1] http:/ / github.com/ diaspora/ diaspora
[2] Developer Release (http:// www. joindiaspora. com/ 2010/ 09/ 15/ developer-release.html), September 15, 2010, Blog – Diaspora*
[3] Vernon, Amy (2010-05-12). "Striking back at Facebook, the open-source way" (http:// www.networkworld.com/ community/ node/ 61195).
Network World (International Data Group). . Retrieved May 12, 2010.
[4] Salzberg, Maxwell; Daniel Grippi, Raphael Sofaer, and Ilya Zhitomirskiy. "Decentralize the web with Diaspora — Kickstarter" (http:/ /
www.kickstarter.com/ projects/ 196017994/diaspora-the-personally-controlled-do-it-all-distr). Kickstarter. . Retrieved May 13, 2010.
[5] http:// joindiaspora. com/
[6] Dwyer, Jim (2010-05-11). "Four Nerds and a Cry to Arms Against Facebook" (http:/ / www.nytimes. com/ 2010/ 05/ 12/ nyregion/ 12about.
html). New York Times (The New York Times Company). . Retrieved May 12, 2010.
[7] "Internet Society — Eben Moglen — Freedom in The Cloud" (http:// www.isoc-ny. org/ ?p=1338). 2010-02-05. . Retrieved 2010-07-03.
[8] Shiels, Maggie (May 12, 2010). "The anti-Facebook" (http:// www. bbc. co. uk/ blogs/ thereporters/maggieshiels/ 2010/ 05/
the_antifacebook. html). dot.Maggie. BBC News. . Retrieved October 28, 2010.
[9] "Diaspora: A first peek at Facebook's challenger" (http:// www.computerworld.com/ s/ article/9186498/
Diaspora_A_first_peek_at_Facebook_s_challenger). Computerworld. . Retrieved September 17, 2010.
[10] "Want An iPod Nano Watch? So Does Everyone. Idea Poised To Be New Kickstarter King" (http:/ / techcrunch.com/ 2010/ 11/ 24/
ipod-nano-watch/). TechCrunch. . Retrieved 2010-11-26.
[11] http:// mashable. com/ 2010/ 05/ 28/ zuckerberg-diaspora/
[12] Goodin, Dan. "Code for open-source Facebook littered with landmines" (http:/ / www.theregister.co. uk/2010/ 09/ 16/
diaspora_pre_alpha_landmines/ ). The Register. . Retrieved September 17, 2010.
[13] "Private Alpha Invites Going Out Today" (http:// blog. joindiaspora.com/ 2010/ 11/ 23/ private-alpha-released.html). joindiaspora.
December 10, 2010. . Retrieved December 17, 2010.
[14] "join diaspora — the project" (http:// blog. joindiaspora. com/ project. html). . Retrieved 2010-05-12.
External links
• Official website (http:// http:// www. joindiaspora.com/ )
• Diaspora GitHub repository (http:/ / github. com/ diaspora/ diaspora)
• Diaspora Forum (http:/ /www. diasporaforum.org)
• Kickstarter pitch (http:/ / www.kickstarter.com/ projects/ 196017994/
diaspora-the-personally-controlled-do-it-all-distr) ( video (http:// www.youtube.com/
watch?v=oqxQgfQD24M))
• A Diaspora Wiki (http:/ / diasporatest. com)
• List of available Diaspora pods (http:// podup. sargodarya. de/ )
• Live Status of Public Diaspora Pods (http:/ / pods. diasp. org/)
• How To Step By Step Install Diaspora on Ubuntu (http:// diasporatest. com/ index. php/ Diaspora_on_Ubuntu)
• Installing-and-Running-Diaspora (https:// github. com/ diaspora/ diaspora/ wiki/
Installing-and-Running-Diaspora)
Diaspora (software)
290
• Diaspora VMWare/Sunbox Installation Image with TKL Patch (http:// www.turnkeylinux.org/ forum/general/
20101124/ diaspora#comment-5952)
• Freedom In the Cloud: Software Freedom, Privacy, and Security for Web 2.0 and Cloud Computing (http://
www. softwarefreedom.org/events/ 2010/ isoc-ny/ FreedomInTheCloud-transcript.html)
Digital public square
Digital public square (DPS) is a term that refers to a user-driven website that relies upon user-generated content
(UGC), created by a group of people with a common interest in a specific community. At its most basic, a digital
public square represents an evolution in how people discover, read and share news, information and content.
Users/content providers share the common goal of informing and becoming more informed about a shared
geographic community or a community of ideas.
Modeled after the traditional “public square” where townspeople would gather to exchange views, a digital public
square provides a virtual platform for the exploration of issues and the sharing of ideas, creativity and opinions while
developing solutions to a community's challenges. A thriving digital public square has a rich content stream that may
include video footage of community events and an interactive community record of nonprofit news and resources.
The DPS offers a platform for dialogue and encourages people to connect in a virtual setting to establish
relationships that can effect social change.
History
The term “digital public square” was originally coined by the Community Foundation for Palm Beach and Martin
Counties during the development of yourPBC.org
[1]
. The site was created as a digital public square project for Palm
Beach County, Florida, and was funded by a Civic Initiatives Leadership Grant from the John S. and James L.
Knight Foundation.
Structure
A digital public square is characterized by user-generated content, which may include featured discussions of topics
of community interest; comments, ratings, multimedia, news articles, community news and events; an events
calendar with community events and volunteer opportunities; and a resource center with published research and
articles, community resources, and an extensive directory of social services.
Examples
yourPBC digital public square
[1]
created by the Community Foundation for Palm Beach and Martin Counties, Inc.
[2]
Tallahassee, FL digital public square project
[3]
Coral Gables, FL digital public square project
[4]
District of Columbia Digital Public Square
[5]
See also: Web 2.0
Digital public square
291
References
[1] http:/ / yourPBC. org
[2] http:/ / cfpbmc.org
[3] http:/ / tothevillagesquare. org/about-us
[4] http:/ / www. gablesfoundation. org/gableshomepage. php
[5] http:// dps. dc.gov/
Dipdive
292
Dipdive
Dipdive
Dipdive homepage on May 28, 2009.
URL http:/ / dipdive. com/
Slogan A Lifestyle Engine for Music, Arts, Action & More
Type of site Social networking
Registration Yes
Available language(s) English
Owner Dipdive Inc.
Launched October 1, 2007
Current status Active
Dipdive is a social networking website tagged as "a Lifestyle Engine for Music, Arts, Action & More." It is best
known for the original source site of the "Yes We Can" music video. The site allows users to upload images, videos,
MP3s, Blogs and create playlists. Videos and MP3s are allowed in the same playlist. In addition to flagship artists,
such as the Black Eyed Peas, Dipdive is home to variety of creative content and social causes spanning over 44
active channels. Dipdive offers daily programs covering Comedy, Music, Fashion, Sports and Film. Kimberly Wyatt
hosts her self-expression community of Beautiful Movements on Dipdive. Beyond the website, Dipdive produces
exclusive events including Dipdive Nights and NightB4 with hot Artist performances and DJ sets.
History
The site launched in an early Beta state when will.i.am launched the Barack Obama U.S. presidential election
anthem video for Yes We Can on February 2, 2008 and the video for We Are the Ones on February 29, 2008. It's a
New Day was subsequently uploaded to the site. The official launch of the full feature site was October 15, 2008
when Dipdive.com launched along with the UK release of will.i.am's third studio album, Songs About Girls. The site
was created and is maintained by Dipdive LLC.
On February 22, 2009, will.i.am upload the full version of the previously leaked, what would become a #1 hit,
"Boom Boom Pow" on to the website and revealed that the Black Eyed Peas' official website will redirect to the new
Black Eyed Peas channel on Dipdive.
[1]
Dipdive
293
Almost a year after will.i.am's last song for Barack Obama, he posted a song along with a blog on his profile about
his opinion of Obama's reaction to Kanye West's controversy of Taylor Swift, the song is entitled "The Jackass
Song".
[2]
Profiles
Each user has their own profile page with blog, media player and photo album. Users may choose a theme to
personalize their profile. Users can subscribe to their favorite Dipdive Channels. A list of media (audio, video,
pictures) added by the user's favorite Channels and friends is displayed in their profile. Users may befriend other
Dipdive users and send private messages and webcam recordings. Users can opt to get notifications of content
updates from their subscribed Channels and friends. Users may comment on content throughout the website.
Importing from other Websites
Because it was said that the Black Eyed Peas website will be closing, Dipdive allowed members to import their
blogs, picture's and comments (from Dipdive members who have also imported) from The Black Eyed Peas website.
Dipdive allows users to show their latest Twitter tweet on the "What's Up?" section of their profile and log in via
their Twitter credentials.
Dipdive allows users to show their latest Facebook status on the "What's Up?" section of their profile and log in via
their Facebook credentials.
Channels
Channels are pages that are specially featured on Dipdive. They have their own themes. They have "fans" who add
them to their favorite channels. Some Channels have forums on them. There are now 42 channels on Dipdive, some
of them belonging to The Black Eyed Peas
[3]
, Kero One
[4]
, Natalia Kills
[5]
K'Naan
[6]
and Kimberly Wyatt
[7]
,
former Pussycat Dolls.
Exclusive to Dipdive
Some Channels and web series are featured exclusively on Dipdive.
DailyDips
The DailyDips Channel hosts a news web series. Each episode has 2-5 headlines of events (originally 7), they were
formerly often made to be humorous. It was originally hosted by Michelle Joan Papillion and is now hosted by
various hosts including Raquelle Gracie, a former member of the girl group, Hope who auditioned for the fourth
series of The X Factor. In 2010, DailyDips introduced a new format with a different topic each day of the week:
DipComedy Monday, New Music Tuesday, Fashion, Art & Philanthropy Wednesday, Sporting Thursday and
Feature Film Friday. Several new hosts covered different days or multiple days, including Lilan, Vanessa, Rana,
Milan and Michelle. In 2011, a new host joined the roster, Corey Conrad.
Dipdive
294
Shrink Rap
Shrink Rap is a web series where the hosts gets celebrity and artist guests to guess what a certain image is. It
launched on the DailyDips (formerly "DipApproved") Channel.
Dippin on the Streets
Dippin on the sStreets is also a web series. In this series, the hosts attend events and festivals. It launched on the
DailyDips (formerly DipApproved) Channel and on the DipComedy Channel.
Beautiful Movements
Beautiful Movements is a Dipdive Channel founded by Kimberly Wyatt, it is redirected from
"beautifulmovements.com". Wyatt states, "www.beautifulmovements.com is a place for self-expression where
people listen, relate, and learn about self worth. Together we encourage growth through love, compassion, and
positive action. Through poetry, song, art, dance, and ultimately being self-expressed we open ourselves to a world
of possibilities. Nobody on this Earth can make you happy but yourself. So dive into a journey of self-discovery and
be the change you wish to see in the world". The channel has a forum on it.
Worlds on Fire
World's on Fire is an art exhibition that took place from February 2 to February 9, 2009. The gallery featured
portraits of 2009 grammy nominees drawn by Lowbrow pop surrealism artists. After the event finished, the art,
along with video footage including interviews with various celebrities, was uploaded to the Worlds on Fire Dipdive
Channel: http:/ / worldsonfire.dipdive. com/ .
Who Killed the Music?
Who Killed the Music was another Dipdive-sponsored art exhibition that took place at The Grammy Museum in Los
Angeles on 24 January 2010. Money was raised for The Grammy Foundation and will.i.am's i.am Scholarship Fund.
A number of pop artists created original paintings with their interpretations of the cause of why the music industry is
dying OR who is "killing it" right now in the music industry (who is excelling despite the industry's downturn). The
art was on display at the exhibition and at http:/ / whokilledthemusic. dipdive. com/ .
In other media
• The Dipdive homepage is seen on portable devices in The Black Eyed Peas music video for "I Gotta Feeling".
• Lyrics in the song "Now Generation" by The Black Eyed Peas, make a reference to Dipdive.
• A video interface screen from Dipdive is seen in the beginning of The Black Eyed Peas music video for "It's A
New Day".
References
[1] http:/ / www. blackeyedpeas. com/ media/ bep_dipdive_promo.swf
[2] iamwill. "iamwill » Blog » divided we fall" (http:/ / dipdive.com/ member/ iamwill/blog/ 9182). Dipdive. . Retrieved 2010-11-28.
[3] "Dipdive | Black Eyed Peas Home" (http:/ / blackeyedpeas. dipdive. com/ ). Blackeyedpeas.dipdive.com. . Retrieved 2010-11-28.
[4] "Dipdive | Kero One Home" (http:// kero1. dipdive. com/ ). Kero1.dipdive.com. . Retrieved 2010-11-28.
[5] "Dipdive | Natalia Kills Home" (http:// nataliakills. dipdive. com/ ). Nataliakills.dipdive.com. . Retrieved 2010-11-28.
[6] "Dipdive | K'Naan Home" (http:// knaan. dipdive. com/ ). Knaan.dipdive.com. . Retrieved 2010-11-28.
[7] "Dipdive | Beautiful Movements Home" (http:// beautifulmovements. dipdive.com/ ). Beautifulmovements.dipdive.com. . Retrieved
2010-11-28.
Disaboom
295
Disaboom
Disaboom
URL http:/ / www.disaboom. com
Slogan Live Forward
Commercial? Yes
Type of site Social network service
Registration Required for participation in discussions and blogs; optional for most other services.
Available language(s) English
Owner Disaboom
Created by Dr. Glen House
Launched 2007
Alexa rank
47,591
[1]
Current status active
Disaboom is a social networking website, described by founder Dr. Glen House as a premier interactive online
community dedicated to improving the way individuals with disabilities or functional limitations live their lives. The
site serves as a comprehensive resource for those living with disabilities, as well as their family members, friends,
caregivers, and employers. The website is owned by Disaboom, Inc. a for-profit, publicly traded company that is
listed on the OTCBB under the symbol DSBO.OB. Its business model is based on advertising revenue and was
featured in the New York Times on October 30, 2007.
[2]
The company is headquartered in Greenwood Village,
Colorado, USA.
[3]
History
Disaboom.com was founded in September 2006 by J. Glen House, MD, a board-certified physician specializing in
the area of spinal cord injury. Rendered a C-7 quadriplegic after breaking his neck in a skiing accident at the age of
20, Dr. House went on to pursue a career in medicine despite losing the use of his legs and dexterity in his hands.
The first student in a wheelchair to graduate from the University of Washington School of Medicine, he is board
certified in both Physical Medicine and Rehabilitation and Spinal Cord Medicine. In addition to being an integral
part of disaboom.com, he is the President of the Colorado Rehabilitation Physicians, President of the medical device
company Flexlife, and Medical Director of the Center for Neuro & Trauma Rehabilitation at Penrose Hospital in
Colorado Springs, Colorado.
[4]
Disaboom
296
Site organization
The disaboom.com model integrates social networking features that provide members with tools to blog, participate
in discussion boards, and engage in real time chat. Additionally, the site provides health and lifestyle articles that are
written by professionals and updated regularly.
Health
The health section features articles written by medical professionals on a variety of disabilities including Cerebral
Palsy, Muscular Dystrophy, Multiple Sclerosis, Fibromyalgia and other disabilities and functional limitations.
Articles on pain medication, rehabilitation, and mental health issues are also present. The site is updated regularly
with new articles.
[5]
Living
The living section contains articles on relationships, health and fitness, sports, recreation, living with disabilities, and
more. Although the content is catered towards those with disabilities, the subject matter is often not specific to the
disabled community, and may have general appeal.
[6]
Media Room
The media room features video of individuals with disabilities skiing, snowboarding, playing basketball, lifting
weights and engaging in other physical activities. Many individuals featured in the Media Room videos have a spinal
cord injury, including rap artists Four Wheel City.
[7]
Community
Disaboom members have the option of setting up their own profile, which includes an avatar, a biography, and the
option to start a blog. Recent blog posts are displayed in the main community section. Members can also select other
members as their favorites. The activity of a member’s favorites is tracked and summarized using the My Disaboom
feature. Disaboom currently has 6,505 members as of January 10, 2008, and is growing at the average rate of 100
members a day.
[8]
Discussions
The disaboom.com discussion section contains over 35 forums, with over 7,000 threads ranging from health
conditions to relationship advice, political dialogue, and more. Only administrators can start forums, but any member
can create a new topic.
[9]
Reviews
The disaboom.com review section contains reviews on the accessibility and quality of restaurants, hotels, resorts,
attractions, medical equipment, and other items such as automobiles and miscellaneous consumer electronics.
[10]
Disaboom
297
Career Center
The Disaboom career center offers job listings specifically targeted toward people with disabilities. Some listings are
for companies that hire continually for positions available to those with disabilities, while other listings are for
specific current opportunities.
[11]
Advertising Campaign
Disaboom’s initial advertising campaign focused on featuring musicians, athletes, parents, and models with
disabilities who have successful careers in their fields. Paralympian John Register, actor and amputee John Siciliano,
and the hip-hop duo Four Wheel City—composed of two rappers who were paralyzed from stray gunshot
wounds—were all featured.
[12]
The ads also took current stereotypes of the disabled and used their deprecating
language in empowering ways.
Philanthropy
On December 27, 2007, disaboom Chairman and CEO, J.W. Roth donated 75,000 shares of stock to non-profit
organizations, including the Life Rolls on Foundation and the Miami Project.
[13]
[14]
References
[1] disaboom.com - Site Information from Alexa (http:// www. alexa.com/ data/ details/ main/ disaboom. com)
[2] Web Marketing to a Segment Too Big to Be a Niche - New York Times (http:// www. nytimes.com/ 2007/ 10/ 30/ business/ media/ 30adco.
html?_r=4& ref=media&ore& oref=slogin&oref=slogin&oref=slogin)
[3] Disaboom, Inc. - Investor FAQs (http:// investor. disaboom. com/ faq. cfm)
[4] Disaboom - - Management (http:// aboutus. disaboom. com/ Management.aspx)
[5] Disaboom (http:/ / www.disaboom. com/ health. aspx)
[6] Disaboom (http:/ / www.disaboom. com/ living.aspx)
[7] Disaboom (http:/ / www.disaboom. com/ media-room.aspx)
[8] http:// www. community. disaboom. com/Community
[9] Forums - Disaboom (http:// community. disaboom. com/ Discussions)
[10] Untitled Page (http:// community. disaboom. com/ Reviews)
[11] Disaboom.com | Connecting the millions touched by disability (http:// www.disaboom. com/ Career-Center.aspx)
[12] MySpace.com - 4 Wheel City - NEW YORK, NEW YORK - www.myspace.com/4wheelcity (http:/ / www. myspace.com/ 4wheelcity)
[13] http:// www. foxbusiness. com/ markets/ industries/ technology/ article/disaboom-ceo-donates-stock-nonprofit-organizations_419299_12.
html
[14] Disaboom Main Page (http:// www.disaboom. com)
Diversity University
298
Diversity University
Diversity University
Developer(s) Jeanne McWhorter, project community
Engine MOO
Platform(s) Platform independent
Release date(s) 1993
Genre(s) Educational MUD
Mode(s) Multiplayer
Media/distribution Online
System requirements Telnet client
Diversity University was the first MOO dedicated specifically for educational use.
[1]
Like other MUDs, it was an
online realm that allowed people to interact in real time by connecting to a central server, assuming a virtual identity
within that realm, "teleporting" (in other words, transporting your character) or "walking" to virtual rooms, and
holding text-based conversations with everyone else who had entered the same virtual room. The MOO server kept
track of which characters were in each virtual "room," so that the comments of each character would be sent back to
the computers of every other person whose character was "in" the same virtual "room." What distinguished Diversity
University from other MOOs was its central structuring metaphor as a virtual university campus, as well as its
pioneering use for actual online classes.
History and Purpose of Diversity University
Diversity University was created in summer 1993 by its founder (and original "arch-wizard"), Jeanne McWhorter,
then a sociology graduate student at the University of Houston.
[2]

[3]
In an interview with a reporter, she described
her initial purpose in creating the online educational environment: "It all began when I got interested in getting social
workers online. . . . Social workers all tend to be computerphobes - part of it is that we have it in our mind that
computers dehumanize. I think computers do anything but - I think people are much more open and willing to talk
about themselves when they're online."
[4]
Quittner continues, "McWhorter figured that Diversity University would
be a way to attract educators and students to computing as a communications medium."
[4]
The overarching idea was
a virtual, online university space, allowing teachers and students to interact in real time. Diversity University was
originally hosted on a server at Embry-Riddle Aeronautical University, although it moved to two other server
environments during its life, since it often struggled for financial support and institutional backing. Its final homes
were Marshall University and the University of Wisconsin - Parkside.
[1]
Diversity University did not charge any hosting fees to faculty members and other educators who brought classes
onto the MOO. Because the text-based interface required minimal computing resources for people to access the
MOO, Diversity University espoused an egalitarian mission, which they articulated on their Web site: "The mission
of Diversity University is to develop, support and maintain creative and innovative environments and tools for
teaching, learning and research through the Internet and other distributed computing systems, and to guide and
educate people in the use of these and other tools, to foster collaboration in a synergistic climate, and to explore and
utilize applications of emerging technology to these ends in a manner friendly to people who are disabled,
geographically isolated or technologically limited".
[5]
Diversity University
299
Structure of Diversity University
Although MOOs are virtual spaces - basically computer objects in a database - they are usually organized around a
central spacial metaphor. For Diversity University, that metaphor was a physical university campus, with buildings
that represented the various subject fields of the participants on DU, along with other types of buildings that you
might find on a typical university campus. In his master's thesis on "Design in Virtual Environments Using
Architectural Metaphor," Dace A. Campbell used Diversity University's campus as an example of virtual
architecture; one can still see DU's "campus" structure as Figure 1.3 in that thesis.
[6]
Guests who connected to Diversity University landed in a "room" in the "Student Union," in a kind of orientation
space, while registered characters would land in whatever "room" was their virtual home in that environment. Once
in a room, characters could use various commands to navigate around the virtual space. For example, they could type
"out" to exit from the room to an adjoining room or hallway, and they could also use the cardinal directions (n, s, e,
w) to "move" in those directions from room to room, building to street, street to connected street, and also into other
virtual buildings on the campus. When creating "rooms," therefore, people who had building rights on the MOO
were encouraged to use the appropriate version of the command (@dig) so that they would create not a free-floating,
unconnected room, but a room that was joined to another room (or hallway), in the appropriate virtual building,
allowing users to "walk" around the MOO. A variety of other commands, ranging from basic to advanced, were also
supported.
[7]

[8]
Because the overarching structure was metaphorical, characters and guests on the MOO had the "magical" ability to
"teleport" (or jump) from a room in one virtual building to another room "somewhere else" by using commands such
as @go (to go to a room by its object number or name) and @join (to join another character in a room). Rooms could
be open or locked, to allow (or prevent) people from joining other characters in that virtual space. Programmers on
the MOO could also create "virtual objects" that had the ability to move characters from room to room, such as
virtual cars, a magical tour globe
[9]
that provided you with a guided tour of English-related rooms in the environment
(programmed by one of Diversity University's "wizards," Ulf Kastner), and a Points of Interest Board
[10]
that served
as a kind of portal to every site listed on the board, among others. Many of these features have been incorporated into
newer, three-dimensional versions of Multi-User Virtual Environments, such as Second Life.
Sample Educational Projects
Josh Quittner's March 1994 article about Diversity University described one of the first uses of DU as a space to hold
actual university classes. In Spring 1994, Leslie Harris (then an assistant professor at Susquehanna University) and
Cynthia Wambeam (working as a composition instructor at the University of Wyoming) paired their English
composition classes and held inter-class discussions of shared readings within Diversity University. Because the
MOO environment was text-based, it offered students practice in articulating ideas in writing, which was reinforced
in an inter-class LISTSERV. Harris and Wambeam discussed their experience and its effect on student writing skills
in an article in Computers and Composition
[11]
.
[12]
Because the MOO created a virtual reality by describing its environment, it provided an excellent space for
reenactments of literary texts, in which visitors can be "immersed" in the world of the novel or fictional work. One
such project was a recreation of Dante's Inferno (the first book of Dante's Divine Comedy), also by students in
courses taught by Leslie Harris. Students recreated some of the circles of Hell within the MOO, populated with
virtual robots that could interact with one another and with visitors to the site. Since the rooms were interconnected,
visitors could go down from level to level, experiencing parts of Dante and Virgil's journey.
[13]
The fifth circle of
hell was depicted virtually by students in Professor Harris' course.
[14]
Two similar projects on Diversity University were an interactive version of The Waste Land by T. S. Eliot, with
rooms in the MOO world reflecting sections of Eliot's poem, and a "MOO Bedford" created by R. J. LaRoe that
allowed visitors to the MOO to explore the world of Moby-Dick.
[15]
Various English-related educational projects
Diversity University
300
existed on the MOO.
[10]
Educators in other fields brought students to Diversity University, taking advantage of the close fit between
Constructivist teaching methods and the MOO environment. For example, Professor Tom Danford of West Virginia
Northern Community College taught a microbiology course within the MOO environment. As Dick Banks explains,
"The constructivist assignments [in Professor Danford's microbiology course] include a student microscope slide set,
an instructional object of some sort, and participation in a group project. The group projects are separate rooms, each
devoted to a specific disease or pathogen. Students were divided into three member groups and the disease/organism
was assigned in the beginning of the semester. At the end of the term, each group will present its room and contents
to the class."
[16]
When you visit a room in a MOO, you see its description as you enter the room, and you can also
create virtual objects in a room that themselves can be described. In a room that is supposed to represent a bacterium
or other pathogen, students need to describe the features of the room in very specific detail, so that the room is
scientifically accurate. The students are thus learning in a creative way the structure of the organism they are
studying, while indirectly teaching that structure to anyone who visits the room and more directly to their fellow
students in the course.
Another notable project on DU was the Librarians' Online Support Team (LOST),
[17]
led by Isabel Danforth, which
held professional development workshops within the MOO environment for librarians who were trying to understand
the growing significance of the Internet to librarianship. In an announcement for one of those workshops, Danforth
explained the purpose of the group and the significance of Diversity University as a platform for such collaborations:
The Librarian's On-Line Support Team (L.O.S.T.) is an organization that is coordinated by a steering
committee consisting of academic, research, public, and K- 12 librarians from wide-spread locations.
The group provides space for librarians, many of whom are being thrust into cyberspace with minimal
training and support, to get both formal and informal instruction and mentoring. Librarians with various
levels of background can meet to share ideas and experiences informally. The group is currently based at
the virtual campus of Diversity University, a cyberspace location that offers both real-time and delayed
interaction via computer and currently supports over 4,000 educators and students world-wide.
Information about L.O.S.T. and its programs can be found at: http:/ / admin. gnacademy. org:8001/~lost
[18]
LOST epitomized Diversity University's ability to foster collaboration among educators, which was one of Jeanne
McWhorter's original purposes in creating the environment. Other initiatives included an online biology conference
held simultaneously on Diversity University MOO and BioMOO, and a bilignual recreation of El Paso and Ciudad
Juárez within the MOO environment, demonstrating the usefulness of the environment for foreign language
education. Realizing the special importance of the immersive experience of visiting a MOO, foreign-language
educators created other MOO spaces entirely in those target languages.
[19]

[20]
Educational Tools in the MOO
Because faculty members at universities were holding class sessions on DU MOO, the MOO wizards developed
objects that provided some typical classroom capabilities. For example, faculty members on the MOO could use a
"Generic Slide Projector" to "project" a series of text "slides" to everyone in the room, which allowed faculty
members to give "pre-recorded" instructions to students, without having to type those instructions on the spot. An
object called a $note (basically, a kind of text file) could be created to work like a blackboard. When students
entered a room (for example, a separate room for small-group discussions), students could "read" the blackboard,
which would give them questions to discuss or instructions on what to do during the class time. If faculty members
wanted to record the discussions that took place in a room, they could use a "Generic Recording Device" to create a
transcript of the session, for later review.
[21]
Although similar tools have now been incorporated into Learning
Management Systems, Multi-User Virtual Environments, and other programs for online conferencing, some of those
tools were subject to the criticisms leveled by Tari Fanderclai, who asserted that faculty using new pedagogical
Diversity University
301
environments like a MOO should adapt their teaching techniquest to take advantage of the special possibilities of the
MOO, rather than trying to make a MOO more like a traditional classroom.
[22]
The online teaching tools did help faculty members conduct their classes within the decentralized and potentially
chaotic MOO world, and they reveal as well the power and flexibility of the Object-oriented programming
environment. Faculty members did not need to possess programming skills to create objects within the MOO world
that performed significant functions. If they wanted an object on which they could write notes, comparable to a
course blackboard, they could create an object of that class, which would inherit all the features of the parent
object.
[23]
If they wanted a Generic Recording Device to record the student discussions that went on in the room,
they could issue a relatively simple command (for example, @create #2978 named MyRecorder), which would
create for them an object with those desired features.
[24]
Faculty pioneers using the MOO could create lists of MOO
help sheets — for example, MOO Help and Policy Texts,
[25]
and the Composition in Cyberspace Project
[26]

making it easier for other faculty to use the environment. That cooperative spirit of users helping one another out —
the recognition that "everyone was once a newbie [that is, a new user of the technology]" — informed Diversity
University MOO. Its shared, collaborative, highly social environment made it an early example (along with other
MOOs) of a Social network service, with a kind of network effect that resembled later Web 2.0 environments.
Closing
Diversity University shut down in 2006.
[27]
Its domain name, du.org, was allowed to expire on October 26, 2006.
[28]
References
[1] McWhorter, Jeanne (2001-04-24). "DU Educational Technology Services, Inc." (http:// web.archive. org/web/ 20051215192404/ www. du.
org/ ). Diversity University. Archived from the original (http:// www. du. org/ ) on 2005-12-15. . Retrieved 2010-04-28.
[2] Carton, Sean (1995). Internet Virtual Worlds Quick Tour. Ventana Press. pp. 138–139. ISBN 1566042224.
[3] "Educational Technology: Educational VR (MUD) sub-page" (http:// tecfa.unige.ch/ edu-comp/WWW-VL/eduVR-page.html). TECFA
Education & Technologies. 1996. . Retrieved 2008-11-18.
[4] Quittner, Joshua (1994-03-08). "Virtually Diversity University". New York Newsday: 61.
[5] McWhorter, Jeanne (2001-04-30). "DUETS, Inc. Mission (Purpose) Statement" (http:/ / web. archive.org/web/ 20050212000203/www. du.
org/ duinc/ mission. htm). Diversity University. Archived from the original (http:// www. du. org/duinc/ mission. htm) on 2005-12-15. .
Retrieved 2010-04-28.
[6] Campbell, Dace A. (1996-03-15). "Thesis Chapter 1" (http:/ / www. hitl. washington. edu/ publications/ campbell/ document/ chapter1.
html#fig1-3). Thesis Document of Dace Campbell. . Retrieved 2010-04-28.
[7] "Guide to Basic MOO Commands" (http:// web. archive. org/web/ 19990218201828/ www.du.org/places/ du/ cc/ basicmoo. html).
Diversity University. 1998-05-15. Archived from the original (http:/ / www.du.org/ places/ du/ cc/ basicmoo. html) on 1999-02-18. .
Retrieved 2010-04-28.
[8] "Advanced MOO Commands" (http:// web. archive.org/ web/ 19990218201828/ www.du. org/places/ du/ cc/ advanced.html). Diversity
University. 1997-02-25. Archived from the original (http:/ / www. du.org/ places/ du/ cc/ advanced.html) on 1999-02-18. . Retrieved
2010-04-28.
[9] Kuzma, Chelsea; Harris, Leslie (1997-02-03). "English Tour" (http:// web. archive.org/web/ 20050217131840/ www. du. org/chelsea/
engtour.htm). Diversity University. Archived from the original (http:// www. du.org/ chelsea/ engtour. htm) on 2005-02-17. . Retrieved
2010-04-28.
[10] Kuzma, Chelsea; Harris, Leslie (1997-02-03). "Using the Points of Interest Board and Adding the Points of Interest Feature" (http:// web.
archive.org/web/ 20050217131643/ www. du. org/chelsea/ poiboard.htm). Diversity University. Archived from the original (http:// www.
du. org/chelsea/ poiboard.htm) on 2005-02-17. . Retrieved 2010-04-28.
[11] http:/ / www. bgsu. edu/ cconline/ home. htm
[12] Harris, Leslie D.; Wambeam, Cynthia A. (1996). "The Internet-Based Composition Classroom: A Study in Pedagogy". Computers and
Composition 13 (3): 353–371.
[13] Harris, Leslie (1996). Using MOOs to Teach Composition and Literature (http:/ / english. ttu. edu/ kairos/ 1.2/ binder2.html?coverweb/
Harris/contents. htm). In Day, Michael. . Pedagogies in Virtual Spaces: Writing Classes in the MOO 1 (2). .
[14] Lee, Stuart D.; Armitage, Susan; Groves, Paul; Stephens, Chris (05 1999). "5. MUDs, MOOs, WOOs and IRC" (http:/ / web.archive.org/
web/20080612140215/ http:/ / www.oucs. ox. ac. uk/ ltg/ projects/ jtap/ reports/teaching/ chapter5.html). Online Teaching: Tools &
Projects: Report commissioned by the JISC Technology Applications Programme. Archived from the original (http:/ / www.oucs. ox. ac.uk/
ltg/ projects/ jtap/ reports/teaching/ chapter5. html) on 2008-06-12. .
Diversity University
302
[15] LaRoe, John (2003-08-26). "Grand Opening of MOO Bedford" (http:// english.ttu. edu/ acw/ database/ miscellaneous/ diversity. html).
Alliance for Computers and Writing. . Retrieved 2010-04-28.
[16] Banks, Dick. "Teaching Microbiology at Diversity University" (http:// tecfa.unige.ch/ edu-comp/ DUJVRE/ vol1/ DUJVRE. 1.1.text).
Diversity University Journal of Virtual Reality Education 1 (1). . Retrieved 2010-04-28.
[17] Morton, Cynthia J. (1999-12-08). "L.O.S.T. in Cyberspace" (http:/ / web. archive.org/web/ 20070321083000/ admin.gnacademy.org/
~lost/). Globewide Network Academy. Archived from the original (http:// admin. gnacademy.org:8001/ ~lost/ ) on 2007-03-21. . Retrieved
2010-04-28.
[18] Danforth, Isabel (1997-10-10). "L.O.S.T. - Online Workshop" (http:/ / www.cslib.org/ conntech/ 1997/ 0393. html). Connecticut State
Library. . Retrieved 2010-04-28.
[19] Turbee, Lonnie (1997-03). "Educational MOO: Text-Based Virtual Reality for Learning in Community" (http:/ / www.ericdigests.org/
1997-4/ moo.htm). ERIC Digests. . Retrieved 2010-04-28.
[20] Rein, Rachel (2003-06-19). "Foreign Language (ESL) MOOs" (http:// moolist. yeehaw.net/ esl. html). Rachel's Super MOO List. .
Retrieved 2010-04-28.
[21] Kuzma, Chelsea; Harris, Leslie (1997-02-25). "Classrooms and Other Teaching Tools" (http:// web.archive.org/web/ 20051219232515/
www.du. org/ chelsea/ classrms. htm). Diversity University. Archived from the original (http:// www. du.org/ chelsea/ classrms. htm) on
2005-12-19. . Retrieved 2010-04-28.
[22] Fanderclai, Tari Lin (1995-01-01). "MUDs in Education: New Environments, New Pedagogies" (http:// www. ibiblio. org/cmc/ mag/ 1995/
jan/ fanderclai.html). Computer-Mediated Communication Magazine 2 (1): 8. . Retrieved 2008-11-19.
[23] Kuzma, Chelsea; Harris, Leslie (1997-02-03). "Creating and Editing a $Note as a Blackboard" (http:// web.archive.org/web/
20050310043639/www.du. org/chelsea/ blkbrd.htm). Diversity University. Archived from the original (http:// www. du. org/ chelsea/
blkbrd. htm) on 2005-03-10. . Retrieved 2010-04-28.
[24] Kuzma, Chelsea; Harris, Leslie (1997-02-25). "Generic Recording Device" (http:// web. archive.org/ web/ 20050216194418/ www.du.
org/ chelsea/ record.htm). Diversity University. Archived from the original (http:// www.du. org/chelsea/ blkbrd.htm) on 2005-02-16. .
Retrieved 2010-04-28.
[25] "MOO Help and Policy Texts" (http:// web. archive.org/ web/ 20050210181534/ www.du.org/dumoo/ moohelps. htm). Diversity
University. 1999-09-20. Archived from the original (http:// www. du.org/ dumoo/moohelps. htm) on 2005-02-10. . Retrieved 2010-04-28.
[26] Harris, Leslie (1998-05-15). "Composition in Cyberspace" (http:/ / web.archive. org/ web/ 19990428191922/ www.du.org/places/ du/
cybercomp. html). Diversity University. Archived from the original (http:// www. du.org/ places/ du/ cybercomp.html) on 2005-02-10. .
Retrieved 2010-04-28.
[27] Wood, Greg (2008-05-06). "Remembering Diversity University" (http:// woodyswoundup. blogspot. com/ 2008/ 05/
remembering-diversity-university.html). Woody's Woundup. . Retrieved 2010-05-27.
[28] "du.org" (http:// web. archive.org/web/ 20061118081450/ http:/ / www.du. org/ ). Network Solutions. Archived from the original (http://
www.du. org/ ) on 2006-11-18. . Retrieved 2010-05-27.
DJ Tutor
303
DJ Tutor
DJ Tutor is the title given to Johnathan Lewis, and to the online community of DJs that he inspired through his
Youtube channel "ellaskins".
Background
Johnathan's rough and ready, punk TV style was a contrast to the slick image that DJs were presenting previously.
His tutorial videos for beginners have started the careers of many professional DJs.
[1]

[2]

[3]

[4]

[5]
Thousands of new and experienced DJs have responded with videos and comments, so that DJ Tutor has become a
social network for DJs from all over the world.
Johnathan's catchphrase "Practise and N_Joy" has entered the DJ vocabulary.
[6]

[7]

[8]

[9]

[10]
Johnathan Lewis
Johnathan grew up in Borth, near Aberystwyth, and still lives and works in West Wales.
He started working as a professional DJ in 1984.
Clubs and hotels he worked in include Starlight (New York), Tiffany's (Oslo) and the Continental Hotel (Isle of
Man). He also presented his own show "Phatbeats FM" on Radio Ceredigion, as well as running a mobile roadshow.
History
In September 2006 Johnathan discovered Youtube, and started posting comedy videos, and drum tutorials.
In October 2006 Johnathan noticed the lack of DJ tutorials, and decided to fill the gap. Encouraged by the response,
he singlehandedly produced several DJ videos a day.
In 2007, the DJ Tutor website was launched, and DJ Tutor became a limited company. DJs were asked to post their
own ten minute mix videos, which they did in thousands, and this led to the first ever online video DJ mix
competition.
DJ Tutor ran the DJ Mag Micromix competition,
[11]
plus several other competitions.
DJ equipment manufacturers started to send products for use in the videos, and embedded the videos and links in
their own websites.
[12]

[13]
The Youtube channel "ellaskins" was included in the book Youtube For Dummies.
[14]
Johnathan has contributed articles to DJ Mag, Mixmag and Pro Mobile.