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in the online marketing space. I have worked in the online advertising game for 16 years and have known Pesach “Pace” Latin for several of those years. In my dealings with Pace I have found him to be dedicated to promoting the truth. A hard position to take in an industry that has had a reputation for being the Wild Wild West. Pace has attempted through massive personal efforts, to corral the leaders of the space and try to give an open forum where the industry can work out differences, keep abreast of fraud and above all, move this industry forward. Pace’s personal integrity has always been forefront and he is not afraid to “tell it like it is”. Unfortunately, being a truth teller can and does have consequences in that not everyone is going to agree. I respect Pace for his willingness to take on tough situations where others would simply cave to community pressure. Pace has a seemingly unending amount of energy for moving this industry in the right direction, a trait I am very thankful he has. I commend Pace for being a catalyst for change in our industry. While he may be controversial at times, I feel he is guided by the simple principles of honesty and transparency which in our industry is not easy to pull off. Pace’s integrity has been shown time and time again, he is someone everyone in the online marketing industry should commend for his outstanding work. Sincerely, Jim Lillig EVP Wheaten & Wheaten 312-226-6200 ext210