P. 1
Individual Assignment k0851406

Individual Assignment k0851406

|Views: 19|Likes:
Published by Shreya Pandey

More info:

Published by: Shreya Pandey on Jul 05, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOCX, PDF, TXT or read online from Scribd
See more
See less

07/08/2013

pdf

text

original

Intercultural Awareness

Shreya Pandey-k0851406
Word Count-1,193

January 8

2010
BS2301 Culture and International Business

...................................................................................................................................................................................................................................................................... 6 Conclusion .................................................................................................................................... 9 Appendix ...................................... 8 References ............. 4 Intercultural Communication ....................TABLE OF CONTENTS Introduction ............................... 3 Intercultural Awareness ....................................................................... 5 Hofstede¶s Cultural Dimension ................................................................................................................................................................. 10 2 ......................................................................................................

2007). many researchers also treat culture as a fence to be erected about other concepts. 3 . The beginning of culture. intercultural awareness creates a need for intercultural communication which further generates the need to understand culture. it can be defined as a set of traditional values and beliefs of a particular community passed down from one generation to another. The height of the fence is raised to higher level by almost every author in a new piece of research defining new constraints for the cultural field (Scott & Sherson. 1999). Culture differs from society to society and from people to people. there are as many as 160 definitions of culture which provide an evidence of the vastness of the term (Ferraro. in literature.INTRODUCTION If you search for the meaning of culture in Oxford Dictionary. and so does its definition. But in a gist. you will find four different meanings of the word culture. Each of the four meanings defines culture in a different way than the previous one. There is no pertinent definition of culture. varies according to how broadly it is defined and it is one of the most difficult and challenging concept buried in intercultural communication (Scott & Sherson. And it¶s not just the dictionary which provides an evidence for different meanings of culture. In fact. 1999). In fact.

Ethnocentrism can be viewed as a negative consequence of poor intercultural awareness which can be improved with the help of effective intercultural communication. values or norms but should extend to an enhanced level of awareness about it. it is necessary to be aware of the differences persisting in intercultural heterogeneity. The main cause of intercultural misunderstandings is the lack of ability to appreciate the values and norms of a particular culture. the diverse cultures are being brought together. In spite of many people being aware of different cultures that exist. The diversity of the cultures as well as intercultural misunderstandings might lead to negative repercussion. Thus. A cultural balance is still maintained. Ethnocentric people have a tendency to evaluate a foreigner¶s behaviour by their own cultural standards and they believe that their own culture is superior than the rest (Ferraro. beliefs. But within India itself there are different cultures that don¶t follow this tradition but still it is respected and not looked down upon. thereby indulging themselves into ethnocentrism. This tendency may be due the fact that ever since we are born. there will be some who may consider their culture to be superior to others. we are taught about the pros and cons of culture we belong to and as we grow our awareness about other cultures is based on what we perceive them to be. in order to avoid such misunderstandings. The degree of sensitivity to intercultural understanding should not only be limited to the rituals. In India. 4 . 2007).INTERCULTURAL AWARENESS With the shrinking of the world. there is a tradition of touching feet of your elders.

As a result. 1999).. mistakes in communication take place due lack of knowledge of other cultures. intercultural communication has become a necessity. Communication is never between cultures per se but always between people and this becomes a problem for intercultural communication (Scott & Sherson. 5 . 1999). 1999). In the globalized world and with people coming together to conduct business (Bargiela-Chiappini et al. On the flip side. 2003). The misunderstanding and misjudging of people belonging to other cultures is broken down by communication. By just having the appropriate knowledge or possessing the required skills to interact with people from various cultures is not sufficient for smooth communication to take place.INTERCULTURAL COMMUNICATION A need for communication takes place when people of one culture want to interact or deal with people outside that culture (Scott & Sherson. A sound and sincere reciprocity can help achieve successful communication (Najafbagy. Certain methods need to be materialized for facilitating effective communication (Scott & Sherson. 2008). a communication gap tends to form and might create confusion or offend people belonging to other cultures.

a fact which the less powerful people accept and expect the same. Whereas a country with less or moderate rate of power distance index. These 5 dimensions are rooted in a basic problem with which all societies have to cope but on which their answers vary (Hofstede. A country with a high power distance would not invite everyone for a particular meeting apart from those who play pivotal role in the meeting. 6 . Inequality persists in the distribution of power. treats both the employers and employees as one (Hofstede. There is an unequal distribution of power between elders/superiors and youngsters/subordinates.HOFSTEDE¶S CULTURAL DIMENSION The famous IBM Study identified 5 independent dimensions of national culture differences. 2001). 2001). Power Distance Long-term Orientation vs Short-term Orientation Uncertainty Avoidence Culture Dimensions Masculinity vs Femininity Individualism vs Collectivism Power Distance: The power distance index is related to the different solutions of human inequality.

The IBM studies revealed that firstly there is less differentiation between the values of women in a society than men and secondly the values of men vary to a completely different level from women¶s values. institutions. In an individualistic society. and relationships. The collective side has people who are already integrated into groups and continue to protect them (Hofstede. In a male oriented society. Long term orientation foster virtues oriented towards future rewards especially determination and saving. 7 . 2001). 2001). Individualism v/s Collectivism: The integration of individuals into groups is what this dimension is all about. 2001). Uncertainty avoiding cultures shun the ambiguous situations by resorting to structures in their organization.Uncertainty Avoidance: The uncertainty avoidance index measures the level of stress or the extent to which a society may feel threatened by an unknown factor or ambiguous situations. On the other hand. men are focused and assertive and women focus on quality of life. everyone is expected to do their own work and look after himself and his family. a lower sense of urgency is demonstrated by countries with weaker uncertainty avoidance (Hofstede. Long term v/s Short term orientation: The fifth dimension of Hofstede was added after the original four and is still a critical dimension. 2001). preservation of face and fulfilling social obligations (Hofstede. respect for tradition. Whereas in a female oriented society the emotional roles is shared by both the genders (Hofstede. Short term orientation fosters virtues related to past and present. Masculinity v/s Femininity: This dimension is related to the division of emotional roles between men and women.

CONCLUSION There exists a circle. What leads to this manipulative communication is intercultural awareness. The importance will continue to sprout as the need for becoming aware has also started to acquire its position. In today¶s crumbling world. intercultural communication and of culture. without which the circle is incomplete. No matter how important whatever may be in communication. Finding ways to deal with the negative consequences of a particular concept opens door for an understanding of another concept. the importance of appreciating and understanding various cultures has increased. there is no doubt that culture manipulates communication. comprising of intercultural awareness. an intertwined circle. Ignorance in any field can lead to negative outcomes which can make major international deals or agreement difficult or impossible. and no matter how vexed the concept of culture may be. 8 .

5.Israel Journal of Politics. 9 . Nickerson. 2nd edn.com/bsi/pdf?vid=8&hid=112&sid=8ea6efd0-2e02-4fab-b901c2fe90e3f6fb%40sessionmgr111 (Accessed: 26 December 2009). Bülow-Møller. Ltd. 66(3). (2007) The Cultural Dimension of International Business. Y. Palestine . Unpublished Masters of Communication dissertation. institutions.ebscohost. 3. P. pp. Available at: http://web. Scott. 2. (2008) µProblems of Effective Cross-Cultural Communication and Conflict Resolution¶.com/bsi/pdf?vid=4&hid=106&sid=09f42ae8-3a4a-45df-a49ff24c98b7d56e%40sessionmgr13 (Accessed: 26 December 2009). pp. USA: Sage Publications.com/grant/cv/items/papers/Intercultural_Communication.73-96 Business Source Premier [Online]. (2003) µFive Perspectives on Intercultural Business Communication¶.shersonmedia. & Sherson.. Bargiela-Chiappini. Geert. Available at: http://web. C.M. A. Business Communication Quarterly. (2001) Culture¶s Consequences: comparing values. Najafbagy. Zhu. G. Zachry. H.. G. 15/16(4/1).ebscohost. Economics & Culture... Poncini. Ferraro. G.REFERENCES 1. India: Dorling Kindersley Pvt. behaviours. M.pdf (Accessed: 3 January 2010).146150 Business Source Premier [Online]. (1999) Intercultural Communication as a Dominant Paradigm. 4. Victoria University of Wellington. Available at: http://www. and organizations across nations. M. F. R..

Independent learning Harvard style of referencing In order to avoid plagiarism. You should keep a copy of this sheet and of the feedback you receive on the coursework in your Personal Development Record. to comment on what you might do differently next time and to identify opportunities for further. 4. This permits you to monitor and improve upon your own performance. which MUST be attached to each piece of coursework in order for the coursework to have been properly submitted. I focused on the style of referencing. Give your ID number and identify the coursework here in case this sheet becomes detached from the topsheet: ID Number: k0851406 Coursework: Individual Portfolio Name: Shreya Pandey Key Skills Area Key Skills Elements Portraying of ideas and thoughts 1. has been designed to provide you with an opportunity to review what you have learned. This sheet. Teamwork None None 5. 2. related learning. ICT Selection of academic articles The selection of academic articles form appropriate and relevant sources was done. Numeracy None None 3. You will find an explanation of the Key Skills in your Personal Development folder. You should also include reflection on the mark and feedback for the coursework in your record.Communication Student Comments on the extent to which (if at all) the skill has been developed by this piece of coursework Communication in the form of portraying of ideas and thoughts improved to a great extent academic reading of articles was done in a more comprehendible manner. 10 .APPENDIX Reflection on the key skills developed by this assignment The provision of opportunities for you to develop your key skills is an important part of the design of the courses within the undergraduate business programmes on offer at Kingston Business School and its Partner Colleges.

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->