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How To Get More Facebook Fans
This book contains everything you need to know about acquiring cheap, targeted Facebook fans who are actually good prospects for your business.
Armed with these tactics, you will not only enlarge your fan base, but also move toward profitability and ROI. You’ll avoid the mistake of many businesses which is to go for quantity of fans over quality. The tactics in this book will get you affordable, quality fans who are likely to buy from you. You may also get a large quantity of targeted fans with these methods, but if you care about profitability, quality comes first.
Click for Brian’s Main Website . Brian has been an internet marketer helping real businesses make more money online since 1999.Author: Brian Carter Brian Carter is CEO and cofounder of FanReach.000 students. a Facebook marketing training company. which has more than 5. Contact him for services or training at his main website below.
Thank you. and email us (support@fanreach. Reader! I am so excited about Facebook Marketing that I want as many people to learn it as possible and I really want us to be able to help you overcome any obstacles or answer any questions you have about it. Thanks! . So please consider getting into the private student group available here.Brian Carter .net) any comments or feedback you have on this book.
How Much Money Will This Ebook Save You?
• If you want to get 5,000 fans, and if these tips reduce your cost per fan by just 10 cents each, that will save you $500. • If you get 10,000 fans and if they’re 20 cents cheaper than they were before you read the book, I just saved you $2,000. • Do the math after you’ve learned from the ebook and applied it to your situation, and email me at firstname.lastname@example.org to tell me how much we helped you save!
Elliott Roberts.org Big-time thanks to FanReach instructor Barry Tubwell and real estate marketing instructor Jason Morris! Thanks to FanReach students Mark Ellingson. Yasmin Khayat Mitchell and Joe Hyde. Nickolus Cunningham. and all the members of the Student Group! • • • Barry Tubwell . Victoria Edwards. as well as from FanReach students who’ve shared their experiences and tactics both in the FanReach private group and in the interviews in the 401 module Some insights in this ebook come from Brian Carter’s Likeonomics. Corey McNeil.Acknowledgments • Some of the lessons in this e-book come from the 301 (Advertising) and 401 (Profits) modules of FanReach. Tyson Fitzgerald. Jay Kamhi.
FanReach Video Training If you like this ebook and want to learn even more. check out: • The complete FanReach Facebook marketing course: 10 hours in 35 videos including 37 case studies The FanReach private student group FanReach Real Estate Marketing • • .
Table of Contents
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.
INTRODUCTION WHAT’S THE ROI OF FACEBOOK FACEBOOK VS GOOGLE WHAT KIND OF RESULTS SHOULD YOU EXPECT? THE WRONG WAY TO GET FANS FACEBOOK GOALS AND METRICS HOW TO TARGET PEOPLE ON FACEBOOK STEP-BY-STEP FACEBOOK ADVERTISING PROCESS HOW TO GET THE REALLY CHEAP TARGETED FANS EXAMPLES OF GOOD ADS AT LOW COST PER FAN EXAMPLES OF BAD ADS AT HIGH COST PER FAN B2B-SPECIFIC FAN ACQUISITION TIPS BONUS: HOW TO GET CHEAP GROUP MEMBERS GLOSSARY
HOW TO GET MORE FACEBOOK FANS INTRODUCTION .
or .S.likeonomics.Facebook is Huge • 750 Million Users • More than 150 Million in the U. alone • Only India and China have larger populations than Facebook • All age groups are well represented @briancarter www.
Facebook gets more page views than Google .
Businesses are expected to spend more than $2 billion dollars on Facebook Ads in 2011. .
000’s of fans.or . @briancarter www.The Gold Rush For Fans Some companies are paying to acquire 100.likeonomics.
00 per fan.likeonomics.Paying For Likes They pay up to $2. @briancarter www.or .
@briancarter www.Paying For Likes More viral than email. fans may be worth 2-3x the value of an email subscriber.or .likeonomics.
or .likeonomics.The Most Powerful Prospect-Targeting Opportunity in History • Never before in history has the average business had the power to target this many people this specifically • 650+ Million Users • Target by demographic. location and likes @briancarter www.
org .likeonomics.Likes Decrease Costs When more people Like your ads. the cost of these ads decreases @briancarter www.
org . See Ad “Ad Likes” capture prospects 2. Like Ad 3. Buy @briancarter www.Likes Capture Prospects 1. Like Posts 4.likeonomics.
HOW TO GET MORE FACEBOOK FANS WHAT’S THE ROI OF FACEBOOK? .
.35% Conversion Rate Note: we do not have enough data to know if these results are typical.Facebook Profits: FanReach Case Studies Baseball Roses • 473% ROI • 4.
Facebook Profits: FanReach Case Studies Rosehall Kennel • 6500% ROI • Started getting sales with less than 500 fans after spending less than $100 Note: we do not have enough data to know if these results are typical. .
Facebook Conversion Rates with FanReach Facebook conversion rates are good Note: we do not have enough data to know if these results are typical. .
Facebook ROI .
BUT… • Fans need to be quality prospects • Fan cost can exceed $2.00 • Getting one ad setting wrong can make your fans 10 times as expensive! .
HOW TO GET MORE FACEBOOK FANS FACEBOOK VS GOOGLE .
AdWords vs Facebook finds people via Keywords finds people via Likes (Interests) .
AdWords vs Facebook Demographic Targeting is Limited Demographic Targeting is Accurate .
AdWords vs Facebook Awareness Facebook Demand Generation Facebook can help you through all phases of the sales funnel. and is incredible at awareness and fan growth. Search Demand Fulfillment . but Search marketing (AdWords/SEO) only excels at capitalizing on people when they’re ready to buy. which limits sales volume unless you combine it with FB.
AdWords vs Facebook Awareness Facebook Demand Generation Search Demand Fulfillment .
Search vs. Facebook Search Marketing can only reach people already looking for what you offer .
Facebook Facebook can help you reach more prospects and change the minds of prospects higher up in the funnel .Search vs.
Facebook Low Hanging Fruit .Search vs.
Search vs. Facebook Owning & Influencing Your Audience .
You can own your audience on Facebook .
3 Marketing Methods Biggest Profits!!! Paid • AdWords • Media Buys • Advertising Earned • Media Coverage • Press Releases Increasing ROI Owned • Mailing List • Email List • Facebook Fan Page .
The Facebook Fan Opportunity Paid • Facebook Ads • Pay for Fan Once Owned I • Facebook Fan Page • Contact Fans Repeatedly Owned II • Get fans into email list • Use FB Discount .
.AIDA… Profits Since 1898 Surprisingly unknown to most marketers. the AIDA marketing process was created more than 100 years ago and serves as a useful guide and process to this day. It is impossible to market successfully without taking your prospects through this process.
We grab attention with our ad (first with the image). We sell the dream with Facebook Page posts to arouse their desire. modernized for Facebook Marketing: 1. 4. Advertisement Here’s a version of AIDA. . we have their interest. 3. 2. Get More Business 4.AIDABook in 2011 1. This plus prudently sparse calls to action lead to them taking action. Sell The Dream 2. When people click like. LIKE = Fan 3.
Email vs. Fan Bases .
HOW TO GET MORE FACEBOOK FANS WHAT KIND OF RESULTS SHOULD YOU EXPECT? .
you may achieve costs per click under 10 cents.Two-Cent Clicks Depending on the niche and your advertising skills. . you should be able to lower your CPC to 40 cents. Even in tougher B2B situations.
Lots of Cheap Clicks .
One-Cent Fans This book contains examples of ads that garnered costs per fan from three-tenths of a cent to 30 cents. .
Hundreds of Fans per Day .
Grow Thousands More Fans .
Cheap Fans .
Save Money. Beat Your Competitors Normal 1. But with the tactics in this book.000 clicks Average Ad CTR $1. you can decrease costs significantly.5% Average Fan Response 0.05% 0. the results are not inspiring.05% 1.000 fans 1. .0% When the average Facebook marketer (even those experienced with other types of digital advertising) first tries fan acquisition with ads.000 Achievable $40 $500 $20 0.
20 per fan. but within 45 minutes of discussing her problem in our membersonly discussion group. she got her first two cent fan.The FanReach Student Group One of our FanReach students was paying $1. That’s 60 times cheaper!!! .
053 .F1000 (NDA) • • • • • • • Outdoor Industry Ecommerce 260.000 fans in 3 months 62% of fans were from word of mouth 99.758.122 fans directly from paid ads Total ad cost of $13.22 Cost per paid fan = $0.14 Cost per fan all fans = $0.
10 $0.1% 0.0% The goal here was to get clicks to the site more than likes or comments. .5% 1.05 $0.75% 0.300 9.0% 1.5% 1.09 $0.100 Feedback % 2.03 Fans Grown 5.07 $0.000 2.000 6.Some of Our Case Studies Niche Vacation Rental Boxing Pet Supplies E-tail Outdoors Automotive Parenting Civic/Political Cost Per Fan $0.900 95.003 $0.500 13.25 $0.400 1.5%* 2.
Facebook Ad CTR 4% 3% 3% 3% 2% 2% 1% 1% 0.05% 0% Awesome Great Good Amateur .10% 0.30% 0.
20 $Amateur Good Great .20 $1.00 $0.Facebook Ad CPC $1.40 $0.60 $0.80 $0.
50 $2.00 $0.Facebook Ad CPF $2.50 $- Great Good Amateur .50 $1.00 $1.
HOW TO GET MORE FACEBOOK FANS WHAT ARE THE WRONG WAYS TO GET MORE FANS? .
Contests Don’t Qualify Fans • Most contests give away prizes unrelated to your normal business offerings • Any fans gathered from this are unqualified • Unqualified fans are unlikely to buy from you • 26% of fans that unlike pages do so because they only liked the page to get something @briancarter www.org .likeonomics.
Many Fan-Buying Services Are Scams Business owners who’ve tried these services tell me they got fans from the wrong countries. It’s obvious that the reason these fans are so cheap is that they are low quality. You can also tell they’re the wrong fans if you’re not getting likes or comments from these fans. They don’t really care about your business or offerings.org . @briancarter www. with weird ages. and that these fans didn’t buy.likeonomics.
org .Many Fan-Buying Services Are Scams @briancarter www.likeonomics.
HOW TO GET MORE FACEBOOK FANS WHAT SHOULD FACEBOOK GOALS AND METRICS BE? .
Facebook Goals Targeted Prospects Affordability Attention/Interest Ads Engagement Conversion Visibility Response Purchase/Lead Revenue Profit .
Facebook Metrics Clickthrough Rate Cost Per Click Ads Engagement Conversion Cost Per Fan Impressions Feedback Rate Conversion Rate Avg Order Size Earnings Per Visit ROI .
.Facebook Metrics: Data reporting isn’t instant and conversions can be delayed several days.
HOW TO GET MORE FACEBOOK FANS HOW DO YOU TARGET PEOPLE WITH FACEBOOK ADVERTISING? .
Demographic 2. Geographic .Facebook Ad Targeting Methods 1. Psychographic 3.
Demographic Targeting Age Gender Relationship Status .1.
Psychographic Targeting Likes Interests Hobbies .2.
3. Geographic Targeting Countries States/Provinces Cities .
Some Facebook Niche Sizes .
HOW TO GET MORE FACEBOOK FANS THE STEP-BY-STEP FACEBOOK ADVERTISING PROCESS .
Advertising Process Analyze Target Create Optimize ANALYZE • First understand your brand and your customers • Who are they? Who is the decision maker? • What’s the age and gender of your BEST customer? • What do they like? • Check profiles to see what they like • What things are similar to you that they also might like? .
Advertising Process Analyze Target Create Optimize TARGET • Use the Facebook ad platform to check the estimate reach and suggested bids for – Each interest – Each demographic group • Make ads from targets with the biggest reaches and lowest suggested bids .
That will get you the fans best qualified to become customers for what you offer.Advertising Process: Interests What’s the biggest mistake people make in choosing interest targets? The biggest mistake is choosing things that interest their ideal prospects AND other people. Try to find the most unique thing your ideal prospects like. .
Advertising Process: Targeting Pages? .
com www.com (paid) Use these tools to get the demo for your site or similar bigger sites .com “audience” www.com www.yahoo.quantcast.alexa.Advertising Process: Demographics Analyze Target Create Optimize Where to get demographics • • • • clues.compete.
or a number of VERY SIMILAR interests • Make the copy fit that target • Make the image fit that target • Create an ad for each of 10-20 interests and demographics to start .Advertising Process Analyze Target Create Optimize CREATE • Each ad should focus on one interest.
One Interest Per Ad .
But Facebook will not stop showing ads to them just because they’re a small group.Really Small Targets If you are targeting a very small number of people. . you may not get impressions every day.
. tell them to “click like if they love X” where X is the interest you are targeting • 90% of fans come from these likes DIRECTLY ON THE AD. depending on whether you want traffic to a site. not from people who go to your fan page welcome tab. or more fans • For more fans.Advertising Process Analyze Target Create Optimize CREATE • Keep your copy simple: one sentence with 10 words or less • Tell them explicitly to Click or Like.
It also means you need the positive spin on things. or more fans • For more fans. not from people who go to your fan page welcome tab. and copy we create. tell them to “click like if they love X” where X is the interest you are targeting • 90% of fans come from these likes DIRECTLY ON THE AD. CREATE • Keep your copy simple: one sentence with 10 words or less • Tell them explicitly to Click or Like. depending on whether you want traffic to a site. .Ad Copy Keep in mind that we’re asking people to like whatever page title. It has to be simple and immediately likeable. That makes it tough to write anything too complicated or cover more than one idea. if your topics is negative or worrisome. image.
. If this creates problems for you with CTR etc. the headline is automatically the page name.Headline/Page Name Problems? For fan acquisition campaigns. And you can’t change the name of your page. you might want to build your preferred headline into the ad image.
unless running hundreds of test ads .Advertising Process Analyze Target Create Optimize CREATE • Start with CPC bidding • Use the suggested CPC bid but don’t do “simple” or “auto” bidding • Use one “test” campaign for CPC ads and run it at $5 .$20 per day.
Advertising Process Analyze Target Create Optimize CHOOSING IMAGES • Images with faces • Close-ups • Which of the images grabbed YOUR attention first? • Test several images per interest .
Ad Images Sources .
but if you just pay attention to CTR and bid the suggested bid with CPC Bidding. even a high Social % doesn’t always lead to higher CTR and lower CPC.Estimated Reach Is Not A Big Factor It’s easy to get distracted by all the numbers. As you’ll see later. . you’ll do fine.
2%.Advertising Process Analyze Target Create Optimize OPTIMIZE • Let an ad run for at least 5.000 impressions before judging • If the CTR is greater than 0. place in a “run” campaign that has a higher daily spend . copy the ad but bid CPM instead.000 – 20.
000 impressions before judging • If the CTR is greater than 0.2%.Bidding Method and Burnout OPTIMIZE • Let an ad run for at least 5.000 – 20. copy the ad but bid CPM instead. place in a “run” campaign that has a higher daily spend .
Bidding Method vs Ad Cost • If you bid CPC (you choose to pay only for clicks). • Don’t confuse the bidding method with the ad cost. it will still calculate your CPC (cost per click). • If you bid CPM (you choose to pay per thousand ad views). it will still calculate your CPM (cost per thousand ad views). .
lately I’ve seen the cheapest CPC in some niches from CPC bidding. (Stay tuned to the Student Group for future updates like this!) . CPM bidding with CTR above 0.25% led to cheap CPC.Bidding: CPC vs CPM UPDATE 5/30/2011: Although in the past. Make sure you test both types of bidding.
. Make sure to watch your actual CPC after switching. When you switch to CPM. It’s clear that Facebook displays ads differently depending on bidding type. Sometimes CPC bidding is cheaper. they may not show it at the same frequency to the same people.CTR Often Drops After Switching To CPM Bidding I have seen this repeatedly.
Advertising Process .
Advertising Process .
Advertising Process .
choose it after your first set of ads to be realistic • Pause all ads that are more expensive than your threshold • Watch for burnout and change images and copy to get more fans from the same interest . use reports to find the actual cost per fan. not just CPC • Choose a threshold for your key metric.Advertising Process Analyze Target Create Optimize OPTIMIZE • What’s your key metric? If it’s cost per fan.
Ad Burnout .
Advertising Process: Optimize OPTIMIZE • Use the responder demographic report to find the groups with the highest CTR (click on the CTR column twice so that the highest CTR groups are at the top) • Narrow some of your best ads to only these demographics • See if that gets you even better CTR and lower cost per fan .
but in my six years of AdWords experience (and you can set up dayparting easily with AdWords). you will only get clicks when people are interested. I almost never found a good reason to do it. There are some third party tools that empower you to do this.Dayparting The Facebook manual interface doesn’t allow you to automatically run ads only at specific times of day (this is called dayparting). . For CPM bidding there would be more of a valid concern. If you are CPC bidding. and you may have a valid reason to at least try it.
However. if you have CPC and CPM bidding of the same ad running. . you may not get impressions on all or even on most of them. If you create 10 ads to the same target. both will get impressions.Running multiple ads on same target I’ve seen different things over time. just varying image and ad copy.
Facebook Ad Metrics Research • The higher your CTR. your ad CTR needs to be from 0. To get there.10% to 0.10 CPC. • Assume you start with a CPC of $0.70. .50. the lower your CPC • Most of us are going for CPC’s lower than $0.30%.21.10% CTR increase. your CPC drops $0. even as low as $0. and for every 0.
Facebook Ad Metrics Research • Social impression % does not necessarily correlate to higher action rates • Don’t be wooed away from other factors in creating ads .
HOW TO GET MORE FACEBOOK FANS HOW DO YOU GET THE REALLY CHEAP FANS? .
The level of passion translates to higher CTR.CHEAP TARGETED FANS • One key to cheap fans is targeting. which leads to lower CPC. either just one interest target or very similar targets that all fit one ad copy message and one image. The best targets are narrow. • The best interest targets are things people are passionate about. . in that it is focused and the message fits the targeting exactly. Such an ad could be called tight.
• Suggested bid does not always translate to actual CPC. Competition for the same targets may drive up CPC. .CHEAP TARGETED FANS • The estimated reach is not a big factor. Interest + geotarget + demographics can increase the suggested bid. You can get cheap fans from a target with a reach of just a few thousand people. • Slicing your targets too much can increase the CPC. • CPC seems to relate to how in-demand the target is. But the ads will burn out faster with a smaller reach.
• The cheapest fans come during B2C efforts where you identify something people like and then ask them to “click like if they love” that thing. . This leads to high CTR and thus low CPC. but targeting does seem to drive up CPC in some cases.CHEAP TARGETED FANS • The actual CPC is most directly related to CTR.
you can capitalize entire words in Facebook ad copy. You can tell them to click here or click like (calls to action).CHEAP TARGETED FANS • Other lessons from direct marketing copywriting can help raise CTR and lower CPC. Some of these are not allowed in Google AdWords so these are huge advantages for Facebook advertisers. . For example. You can use exclamation points.
HOW TO GET MORE FACEBOOK FANS EXAMPLES OF GOOD ADS WITH LOW COST PER FAN .
. Many businesses don’t realize their page name will impact their advertising and it’s too late by the time they get into advertising.25 cents per fan Comments: This turned out to be a tough group to target! The problem may have been that the inclusion of dating in the name of the fan page may have turned off a lot of the target group who would have otherwise clicked like.
a separate ad for valentines day with “Click like if you love valentine’s day” would have gotten even cheaper fans. . It might have been improved by dividing these targets more.the ad copy is a bit awkward.27 cents per fan Comments: This was a tough targeting job very well done.
3.09 … 2 cents per fan Comments: Slightly more than 2 cents per fan.599 fans for $76. Keep in mind. . so watch out for that and don’t use other people’s trademarks or you’ll be at legal risk and Facebook can even shut your account down. though. this ad may be a violation of trademark. Check out the clever use of “loooove” to grab attention and emphasize the passion.
For viewers to connect emotionally with the image. Part of the key to high CTR is the right image.13… 3 cents per fan Comments: A little over 3 cents per fan. so only the head is shown here. and this is a nice. friendly looking horse. they have to be able to see it. it’s not easy to get the whole horse into a 110x80 image and still see much. . With horses.118 fans for $36.1.
get it? Ok.719 fans for $397. I apologize. Ha ha. huh? Almost 10. . ride it all day long.000 fans at a 5 cent per fan rate? When you find one of these horses.8.41… 5 cents per fan Comments: Wow. dumb joke.
including copyright.23 … 1. or deceptive. Ads must clearly represent the company. Ads must not be false.6 cents per fan Comments: Another ad questionable in terms of using someone else’s likeness. privacy. publicity or other personal or proprietary right. • 12a. Ads cannot include any content that infringes upon the rights of any third party. product. • 5a.753 fans for $12. The two advertising guidelines that apply are: • 4b. . or brand that is being advertised. misleading. trademark. fraudulent.
For an odd target like this.30 cents per fan Comments: Here’s an ad that doesn’t violate the guidelines but manages to get 30 cent fans. . that’s actually pretty good.
pause ads quickly on burnout. I call this No Brainer Advertising Fans were initially only 15 cents. Keep this in mind: if you want the cheapest fans. If you want all the fans you can get on a target. the average cost per fan will go up.25 cents per fan Comments: Here’s your standard “target it and ask them to confirm they like it” ad. .
More ads from Corey McNeil Comments: Corey is an expert SEO and a FanReach student who has studied the heck out of our material. buddy! . 75 cents and 90 cents. 20 cents. and we talk about his results in a lot of our videos and courses. He only shows CPC here but you can estimate cost per fan from the action:click ratio here… respectively 6 cents. See how the cheapest cost per fan is the simplest ad? NO BRAINER marketing.
Less Than 1 Cent Per Fan We often talk about Yasmin Khayat Mitchell when we talk about the value of our private student group because she initially came in getting fans for $1. she came back 45 minutes later with her first 2 cent fan.20 – but after talking in the group and getting some tips. she ran with it and got fans cheaper than 1 cent. And as you can see here. More ads from Corey McNeil .
But in Facebook.only a fraction of those who like those sports ALSO want to give roses.5 Cents Per Fan Mark’s business works great on Facebook and poorly with AdWords. This is because his product is a hybrid of two or three interests… people who love baseball or softball and the people who want to give roses to them. That leads to a bad CTR and low quality score in AdWords and a high CPC. AdWords is built to harvest people with specific popular interests. .he getsa 473% ROI on his fan acqusition ad spend.34 = 4. and it works . Only a fraction of those who want to give roses like those sports. Baseball plus romance.458 Fans for $24. Mark can cheaply gather people who like all of those things and then market to them repeatedly on the fan page.
best practice .07 Each Comments: Go back to my slide about amateur performance vs.Webtrends Says The Average Company Gets Fans For $1.
. submitted here for your consideration and to help you learn. so all of the following are my mistakes.HOW TO GET MORE FACEBOOK FANS EXAMPLES OF BAD ADS WITH HIGH COST PER FAN NOTE: At the risk of making myself look bad (even though many of the preceding good ad examples are mine and should make me look good). I felt it wasn’t my place to show other people’s bad ads.
and has no call to action at all. This ad makes the mistake of assuming you care about what I’m promoting. .Not Granular Enough: $4. Notice how different the targets are from one another and how the ad copy doesn’t mention them at all.15 per fan Comments: This is one of my first Facebook ad campaigns ever. and a great example of how not to do it. thus the low CTR and high CPC.
but not good enough to get the cheap fans.1% CTR is not bad. move on to other interest targets.Some Interest Targets Just Don’t Work: $0.75 per fan Comments: For a client that got a bunch of cheap fans. here was one that didn’t make the cut. Just keep testing other images. A 0. Sometimes you don’t know why an interest target or the image for that target doesn’t work. . and if that doesn’t work.
$5 Fans: Narcissism is a Liability Comments: I did this one for fun to make a point – no one cares about you or your business except insofar as you can help them. I should have targeted codependents with that copy .-) . I probably offended them by saying it was only because of me that they were awesome. Actually on second thought. So it’s always better to focus on their passions (likes) and the benefits of your product or service than to talk about how great you are. What’s funny here to me is that evidently people who like narcissism are not very taken by other people’s narcissism.
HOW TO GET MORE FACEBOOK FANS BUSINESS-TOBUSINESS MARKETING .
your price tag is probably higher.Tips for B2B Facebook Fan Acquisition B2B fans are typically more expensive than B2C fans. so it should even out in the end. . However. While you may get 15 cent B2C fans. you might be doing well to get a 50 cent B2B fan.
though. For example. It still matters what your ad copy and image are here. . go extremely general.B2B Facebook Fan Acquisition If you slicing and dicing doesn’t get you cheap fans.S. are cheaper. sometimes ads targeted to the entire U. You should be able to get down to 1 dollar a fan this way.
Pump these up in the image and ad copy to increase CTR. .B2B Facebook Fan Acquisition You still need to think about your B2B people and what their goals and dreams are.
HOW TO GET MORE FACEBOOK FANS BONUS: HOW TO GET CHEAP GROUP MEMBERS .
25 Cents Per Group Member .
HOW TO GET MORE FACEBOOK FANS GLOSSARY .
Actions vs Conversions .
This data can be delayed for multiple days and so often is not up to date. CTR: Click through rate – percentage of people who saw your ad and clicked on it (both likes and clicks). within 30 days of clicking on the ad. the reach of an ad is finite.Glossary • • Action Rate: Percentage of impressions that clicked LIKE directly on the ad. CPM: Cost per impression – how much you pay per impression. CPC: Cost per click – how much you pay for each ad click. Burnout: Tendency of an ad’s CTR to decrease over time. This is partly because ads usually target only non-fans. and eventually everyone who will click on that ad already has clicked on it. The rest don’t care or are tired of the image or message. Conversions: In Facebook reports. both on the ad and from your page. This is calculated even if you are bidding CPM. CPF: Cost per fan – how much you pay per fan. Interest: Something someone put into their profile and you target with the Facebook ad platform Social impressions: The number of ad views that had info about someone’s friend also liking that page • • • • • • • • . This turns them into page fans instantly. This is calculated even if you are bidding CPC. this is number of people who liked your page. Impressions: Number of times your ad was seen.
check out: • The complete FanReach Facebook marketing course: 10 hours in 35 videos including 37 case studies • The FanReach private student group • FanReach Real Estate Marketing .FanReach Video Training If you like this ebook and want to learn even more.
Reader! I am so excited about Facebook Marketing that I want as many people to learn it as possible and I want to help you overcome any obstacles or answer any questions you have about it. available here. Brian Carter Click for Brian’s Main Website . So please consider getting into the super-affordable FanReach private Student Group.net! Thanks. and email us any comments or feedback you have on this book to support@fanreach.Thank YOU.
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