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Kasuma Bearings

Kasuma Bearings

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Published by: Chandresh Chavada on Jul 07, 2011
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  • S. W. O. T Analysis



Prof. Nirav S. Joshi


Prof. Nirav S. Joshi

Date: Place: Rajkot Sign: Sameer Thakkar.DECLARATION CERTIFICATE I Sameer Thakkar. Nirav S. Joshi of GEETANJALI COLLEGE OF COMPUTER. This work has not been previously submitted to any other university. Rajkot declare that the project work presented in this report is my own and has been carried out under the guidance of Prof. Rajkot. Geetanjali College . hereby under sign being a student of SYBBA Geetanjali College.SCIENCE & COMMERCE (BBA).

In the following pages. LTD. . Thus this project contains exact and compact information by a practical training of the company. This company produces various types of Bearings.PREFACE This book contains a project report on company named KASUMA BEARINGS PVT. I have made my sincere efforts to mention the knowledge I gained during the training. It includes analysis of various departments of the company.

and company members at large who had directly or indirectly helped me in this Project Report. Nirav S.Kamlesh Timbadia the director of the factory who has provided all the necessary information and to Prof. Joshi who has guided me and her support was instrumental in accomplishing this report. . Date: Place: Rajkot.ACKNOWLEDGEMENT Any accomplishment requires the effort of many people and this work is not different. I thank Mr. Lastly I would like to thank all my parents.

no. 4. 7. 3. 6. 9. 2. 5. Particulars General Information Production Department Personnel Department Marketing Department Finance Department Future Plans SWOT Analysis Suggestions Conclusions Bibliography ` .INDEX Sr. 8. 10. 1.


(P) Ltd needs no introduction to people who have been involved in any manner with the bearings because it has been one of the leading firms in this field.HISTORY AND INTRODUCTION OF THE FIRM Kasuma Auto Engg. 10 years ago. More than nearly 170 workers and more than 30 qualified engineers. Whenever we want to know a particular firm we start it with the History of the Firm. as we already know that the present world is having cut throat competition. Initially it was started as a small-scale industry but from then the company has expanded three times larger than it was.5 crores. (P) Ltd is as below: Kasuma Auto Engg. Kasuma initially started with a local network of distributors of bearings. . The History and the developing stage of Kasuma Auto Engg. but this could not stop Kasuma from achieving its goals & to rising to new heights. It has annual turnover of more than 8. Only that can give us the true picture of any Firm’s progress since then.e. (P) Ltd began in 1995 i.

Kasuma then started manufacturing for international market. The firm holds a good grip in the market for having the international standard quality and method of working. . & by this it has proved itself to be one of the leading industries in Asia. Kasuma has produced more than 4000 series in bearings. which is a success in itself.

(P) Ltd. is one of the leading bearing manufacturing units in India. is specialist in bearing manufacturing and marketing it all over the world. It is located at Shapar which is a welldeveloped industrial area near Rajkot [Gujarat] INDIA. They have been manufacturing quality bearings with application of best available raw materials in steel ‘Grade SAE 52100’ on Hi-tech machineries and strict quality control.COMPANY PROFILE Kasuma Auto Eng. Their innovative engineering and the policy of making the best product has kept it a step forward than other bearing industries. Kasuma Auto Eng. (P) Ltd. “Kasuma” is well known and widely accepted brand name. As on .

Needle Roller. Leyland. Hino. Chevrolet. ZF. Tractors. Spherical Roller. Land Rover. Major applications of these bearings are in Automobiles. Angular Contact. LCV. Double Row Taper Roller. Plain Spherical. For replacement market we manufacture bearings for Tata. Land Crusher. Minidor.date they ‘Kasuma Bearings’ matches all leaders for high quality and performance in bearings manufactured with advanced System and technology with latest measuring and testing instruments and strict quality check have assisted them to achieve defect free production in large volume with the production capacity of more than 6 million bearings annually. We offer a comprehensive and unmatched range for overseas markets John Deere. Mercedes Benz. Double Row and Plain Ball Bearings. . Thrust and Pillow Block Bearings etc. Matador. Massey Ferguson. Passenger Cars and many more vehicles. And Heavy Earth Movers & Industrial. Ball Bearings like Deep Groove. Cylindrical Roller. Trailler.. Zetor. Scaina. Bed Ford. Iveco. Peugeot.. Canter. Ford. Man. Volkswagen. “Kasuma” has won wide appreciations in Indian replacement as well as export markets. Marine Engines. “Kasuma” has a vast range of more than 4000 series of bearings including all type of Taper Roller. Opel.

it is also under process in acquiring TS 16949 certificate which is the most superior of all the ISO certificates. Toyota. by BVQI – USA accordance with Quality Standard in all type of Bearings. They have developed wide range of Clutch Release bearings. Their innovation is still on the way to meet new challenges and is developing all kinds of bearings aiming innovation and welcoming any inquiry with the sample or Specifications [Drawing] to fulfill your requirements. Mazda and many other models ranges. . They always welcome new clients who look for best quality and accurate specification of bearings.Mitsubishi. ”Kasuma Auto Eng. (P) Ltd” is ISO 9001 [ANSI/ISO/ASQ Q 9001] & ISO 14001 certified co. They sincerely look forward to establishing business relations with the customers both at home and abroad and welcome the suggestions. “Kasuma” brand is a well-known brand in Indian market as well as demanded in overseas markets.

Amrut Prabhat Apt.LIST OF DIRECTORS Kamlesh N. Shivanand Apt. Kolkata Sunil C.. 20. Panchratna Palace. Timbadia 4-C. 3/11 Jagnath Plot. New Jagnath Corner. Dr.. Girish Mukharji Road. Tejani 201. Rajkot – 360 001 Bharat N. Timbadia 6-A. Bhavanipur. Rajkot – 360 001 . Yagnik Road.


H. 219. (P) Ltd. Rajkot Gujarat – India Registered office Address : Vit Bhavan Opp. Andheri (E). 4/5/6/18. Gurukul Temple. Gondal Highway. Chakkala. Mumbai – 400 099. N.DATA Name of the Company Company’s Logo : Kasuma Auto Engg.com / kasuma@sancharnet.kasumabearings. Rajkot – 360 002 Export office Address : Parts International G-2 Nahar & Seth Industrial Estate. Plot No. : Factory (Works) Address : Mahavir Industrial Estate Survey No.COMPANY BIO .in Website : http://www. 8-B. Gondal Road.com . India E-Mail Address :kasuma@vsnl. Veraval [Shapar] Dist.

Phone Number : Factory +91–2827– 252403/253474 Office +91 – 281 – 2363371 Export off. +91–22– 8226972 Fax Number : Factory Office +91 – 2827 – 253200 +91 – 281 – 2366230 Export Off. +91 – 22 – 8242641 .

ft.000 sq.PLANT LOCATION Kasuma Auto Engg. The land area of the Firm is approximately 80.000 sq. ft. The construction area of the Firm is approximately 60. (P) Ltd is located about 17 km from the Rajkot city in the Industrial sector near Shapar on Rajkot-Gondal National Highway. Kasuma Auto Engg. (P) LTd .

They identify precisely what must be accomplished each year to achieve an organization’s strategic goals.OBJECTIVES OF THE FIRM Objectives lie at the very heart of strategy implementation. they also provide managers with specific targets for the coming year’s performance. Higher Exports: The company aims at increasing the exports. . In the process. Continuous Improvement in Quality & Productivity: The company is trying to improve their quality & productivity in order to minimize the loss. The company believes that satisfied customers are the assets of the company. (P) LTD is as follows: Satisfy Customer: An ultimate dream of the company is smiling customer. The objectives of KASUMA AUTO ENGG. which keep the business flourishing & developing day by day.

. Deep groove ball bearing Angular contact ball bearing Double row ball bearing Plain ball bearings Spherical roller Plain spherical Cylindrical roller Pillow block bearings Clutch release bearing.TYPES OF PRODUCT BEARINGS:Ball bearings Roller bearings Thrust bearings Tapered roller Double Row Taper roller Needle roller.

Liners Bore diameter ranging from 65mm to 260mm Liners • Bore diameter ranging from 65mm to 260mm Connecting Rods Within the range of 50mm to 400mm center distance cylinder • .

ORGANISATIONAL CHART Chairman ↓ Managing Director ↓ General Manager ↓ Departmental Manager ↓ Assistance Departmental Manager ↓ Workers .


INDEX Sr. Production Planning Raw Material Used Production Process Machines Used in the Firm Production Control . 1. 4. 6. 2. 5. 3. Particulars Introduction & Definition to Production Dept. no.

Engineering as a profession is centrally linked to one or the other aspects of production or conversion linked in turn with ‘sciences’ on one hand & ‘society’ on the other. the allocation of production responsibility and compensation in terms of consumption capacity. • Production is the main activity that almost all the industries perform with the intention of making profits by selling the goods that are manufactured. what goods/services are to produce & what are the most efficient means (technology/ technique) to do so constitute some of the other dynamic aspects of management. In addition. is the central concern of the administration & management at all levels.INTRODUCTION AND DEFINITION TO PRODUCTION • Production is transformation of raw materials to the finished goods. • Production also refers to the addition of marketing surplus. Given a set of natural resources & an idealistic or acceptable norm of ‘fairness’ or both. . • Production is creative process with infinite variations.

Increasing scientific understanding of nature. including agricultural sector and other service sectors. its efficient utilization by technology. . and a never-ending demand for sophisticated range of goods/ services have led to differentiation of human endeavor towards specialized processes/ industries/ institutions for the production and distribution of those goods/ services. One can conceive ‘industrialization’ as an organized industrialized application of science and technology not only in the manufacturing sector but also in the economy as a whole.

It starts with a product concept capable of being manufactured. material. .PRODUCTION PLANNING Definition According to Lawrence L Bethel. machines and money required for a predetermined output in a given period of time. a general idea of the process by which it can be made and a sales forecast for the discernable future.. et al. “Production planning takes the given product or line of products and organizes in advance the manpower.” The production planning thus: • Is a management technique • Acts as a preparation activity • Forecasts possible difficulties so as to eliminate or minimize them • Sets the production targets • Aims at making optimum utilization of an organization’s resources by deciding the line of action well in advance.

the production is on the fixed amount basis. which is produced during the whole month.In short. when and where the work is to be carried out. Here the production planning is done by the director. how. Here. here there is fixed amount. it can be stated that production planning is concerned with what. Production planning is done every month. . fixed at the beginning of every month. But. Like in some other companies production depends on the quantity of order pending and then the production planning & process is carried out. In KASUMA AUTO ENG (P) LTD production planning is one of the most important functions performed by the director.

• Heat Treatment: Bearing races & rollers are hardened and tampered with 58 to 62 HRC. Steps Involved in the Process of Raw Materials: • Chemistry: Materials checked by metallurgists for chemical analysis and microstructure. Rollers are made from imported wire coils. • Dimensions: Kasuma adopted international standard for dimensions & tolerances. . which is internationally approved bearing material with oxygen content within 15 PPM only.RAW MATERIALS Material: Steel for bearing is SAE-52100. Retainers are made from low carbon steel called rolled sheet.

. Purchasing of Raw Materials: KASUMA AUTO ENG (P) LTD purchases raw materials from different places. semi finish and final assembly by well experience technical staff. incoming material inspection. • Inspection: Kasuma adopts full proof technique for inspection at various stages like raw material. depending on the material.• Finishing: The Raceway or track of both the rings & rollers are super finished and passed through honing process to achieve micro finishing and great luster. The raw material is purchased every month according requirements and planning. to the Selection of Raw Material is based on the superior quality and the prices prevailing in the market. The purchase planning of the raw material is done by the director of the company. Quantity to be purchased is decided on the production plan.

PRODUCTION PROCESS • Forging The First & foremost step for the production of bearing is Forging of the steel bar for the exact size of the bearing ring. . The process of forging is showed below: First picture: It is the first process for the forging in this picture it is easily understandable that the steel bar is cut to the appropriate size.

Fourth Picture (Right Bottom): In this step the size of the forged metal is checked in all dimensions. . This is the last step of forging. And at a temperature of 9000C Third Picture (Left Bottom): In this step the hot metal is given the appropriate Shape.Second Picture (Right top): In this step the cut piece is heated at 58 to 62 HRC.

Annealing, Turning & Heat Treatment It is the second step in the process of manufacturing bearing. This step is always conducted after forging. The process of annealing is explained as under:

In the process of annealing the forged bearings are set as shown in picture 1 & 2. Then the bearings are heated to check the hardness shown in picture 4. Then the set bearings are turned by checking the dimensions as shown in picture 3.

Roller Component The pictures below show the manufacturing process of roller components:

The rollers are manufactured from SAE 52100 material coils. The coils are cut in to pieces according to the need of the size of rollers as shown in picture 1 and 2. Then they are properly oiled and polished as shown in pictures 3 & 4 respectively.

Cage Component First the die of the cage as per the size of the rollers is prepared & then the cage slots are punched and the cages are manufactured as per the pictures shown below:

Grinding & Polishing Picture 1: It shows the face grinding & face polishing process. Picture 2: It shows the outer surface (track) grinding & track process.


stamping department. Then after they are forwarded to the .Assembly House Picture 1: It shows all the components of bearings being assembled together.

Laser Stamping Picture 1: KASUMA uses advanced laser technology to mark their product with various information and markings as per their customer requirement and specifications. . Picture 2: It shows the beam of the laser machine marking on a bearing.

AFTER THIS STAGE ALL THE GOODS ARE PACKED AND THERE IS NO CONTACT WITH AIR. .Oiling & Packing Picture 1: In this process rust preventive oil and other chemicals are applied in all the bearing in order to prevent them from getting rusted then they are packed in air tight packets in order to prevent them from humidity and other climatic changes.

Box & Cartoon Packing Soon after the oiling and picketing process is completed all the goods are sent to the packing department where they all are packed in the boxes and they are stored in the stores or packed in the corrugated boxes and made ready doe dispatch. .

MACHINES USED IN THE FIRM Automatic Grinding Machine This machine is manufactured by P. It is mainly used for Grinding & Turning of bearings. .T.M. In all there are eight Automatic & fifteen Semi-Automatic machines present in the firm.

its production capacity is about 3000 pieces per day. All the programming is done according to the requirement and specifications. . It is also the latest of its kinds. Automatic Laser Marking Machine This machine is completely operated with a computer.Semi-Automatic Horizontal Face Grinding Machine This machine is used for face grinding of the face of the Inner & Outer ring of the bearings.

Production House In all together KASUMA has more then 20 automatic machines and 23 semi-automatic machines and the arrangement of all the machines on its shop floor is so as to minimize the movement of the raw material from machine to machine. . as it saves a lot of time and energy.

at the same time has a fundamental effect on the utilization and efficiency of production resource. If it is done well. In KASUMA AUTO ENG (P) LTD production control is performed continuously. therefore.PRODUCTION CONTROL There are several definitions of ‘Production Control’ which are occasionally disconcerting. it is suggested that the ‘Production Control’ covers all the functions and activities which affect the process orders and. then the whole organization will do well. It is influenced by the external environment and it would be unproductive to design systems which are not responsive to the environment. Production control is at the heart of any manufacturing organization. It finds out the deviations between the both and takes necessary rectification steps. Thus production control continuously monitors all the activities related to the production and compares the actual performance with the planned performance. . considerable. The benefits that can be obtained from production control are. For the present purpose.

raw material stocks and finished goods stocks. Production Capacity The production capacity of the Firm is approximately one million of Connecting Rod & Cylinder Liner & approximately six million of bearings annually. • Implement reduction in shop-floor lobour. • Increasing the productivity of the labor. • Reduction in production cost. • Show improvement in cash flow by reducing work-in-progress. • Increase production by calculated amount. • Maximize added value. . • Effect reduction in overtime.The main objectives of the production control are as follows: • Orders to be produced within the given period of time.


5. 1. 7. 3. Particulars Introduction to Personnel Organization of personnel Department Recruitment Selection Induction Working Hours & Shifts Training & Development Promotion & Transfer Performance Appraisal Wages & Salary Administration Benefits & Services Insurance Policies Grievance Handling Procedure Format of Employee Profile . 13.Sr. 8. 4. 6. 12. 2. 9. 11. no. 10. 14.

directing & controlling of the procurement. compensation. etc to make a firm modern. recruiting. automatic equipments. offices. organization & social objective are accomplished. Definition “Personnel management is the planning. maintenance & separation of human resources to the end that individual. Therefore human resources are one of the most valuable assets for an organization because it is through the human efforts organization goals can be accomplished. development.INTRODUCTION TO PERSONNEL MANAGEMENT The sole of an organization is its Human Resources. All the activities of an enterprise are initiated and determined by the persons who work in the institution. computers. These resources are unproductive without human effort. integration. selecting. plants. organizing.” . Organizations require the services of a large number of personnel.

It fulfills its functions not by efforts of some impersonal force but human energy. `Thus we can say that no industry can be render efficiently so long as the basic fact remains unrecognized that it is principally human. It is not a mass of machines & technical processes but a body of men.The above definition is a comprehensive one & covers both the management function and the operative functions. Its body is not an intricate maze of mechanical devices but a magnified resources system. . The purpose of all these functions is to assist in the smooth and successful accomplishment of basic objective.

But in large companies. line executives discharge personnel functions. a separate department is organized for the purpose. where personnel activities are of complex nature. defining and delegating authority.” The internal organization structure of personnel department varies widely in different companies depending upon their size. . in small companies. responsibility & establishing relationships for the purpose of enabling people to work most effectively together in establishing of objectives. Definition According to Allen.ORGANIZATION OF PERSONNEL DEPARTMENT An organization is a group of individuals who co-ordinate into different levels of authority and segments of specification for the purpose of achieving the goals & objectives of the organization. For example. “The organisation is the process of identifying & grouping the work to be performed.

KASUMA AUTO ENGG. . (P) LTD follows line organization structure as authority descends from the top of hierarchy to its bottom level and responsibility runs from bottom level to the top of hierarchy.

It is concerned with the identification of sources from where the personnel can be employed & motivating them to offer for the employment.” Thus the first step in recruitment is the identification of sources of manpower supply. (P) LTD fills up vacancies through promotion of people available in the organization & through the selection of people from outside i. managerial staff & lastly through Gate Hiring: It can be presented as under .RECRUITMENT Recruitment process starts after the identification of vacancies to be filled up. KASUMA AUTO ENGG. through personal relation of workers. Definition “Recruitment is the process of searching for prospective employees & stimulating them to apply for the jobs in the organization. through advertisement in newspaper.e.

Recruitment Internal External Advertisement & Personal Relation Promotion Policy .

.SELECTION Definition Selection is a deliberate effort of the organisation to select fixed number of personnel from the large number of applicants. Procedure of Selection:  Screening of Applicants: First of all the personnel manager will check all the information contained in application from the concerned. The basic idea is to solicit maximum possible information about the candidates to ascertain their suitability for employment. Interview.e. then suitable candidate is called for the further selection process i. Selection process is frequently described as “Negative Process” In contrast to the positive programme of recruitment since more candidates will be rejected than those hired. in order to ensure that whether it meets the standard or not. If it meets.

. etc. candidates further planning. Interview: Here an effort is made by the personnel manager to get overall information of the candidate visually like candidates work experience.  Approval: On the basis of the above steps. suitable candidates are selected & they are informed about their selection and asked to present themselves on the specified date.

but is meaningful and has significance as a part of total organisation. however its small. Process of Induction: • Firstly information is given to a newly appointed person to whom he has to give a report & the place of report. • Thirdly. it gives overall information about the department in which he/ she is designated. In other words.INDUCTION Definition Induction is a technique by which a new employee is rehabilitating into the changed surrounding and introduced to the practices. . make him/ her feel at home & generate a feeling of belongingness. it is a welcoming process-The idea is to welcome a newcomer. policies & the objectives of the organisation. • Secondly. the respective manager welcomes the employees.

WORKING HOURS AND SHIFTS The working hours of the each and every employee are 12 hours a day. . There are two shifts everyday i.e.It starts from 8:00 AM to 8:00 PM  Night Shift : .It starts from 8:00 PM to 8:00 AM Firm works six days a week. in other words the company works for 24 hours a day. for lunch and for tea and snacks in regular intervals of time. except Thursday. The employees get some time for rest. The two shifts are as follows:  Morning Shift : .

TRAINING AND DEVELOPMENT Definition Training is the short-term process utilizing a systematic and organized procedure by which non-managerial personnel learn technical knowledge and skill for a definite purpose. Training imparts skills & knowledge to employees in order with which they contribute to the organisation efficiency & be able to cope up with the pressures of changing environment. Organizations do not have choice whether to train its employees or not. There is continuous environmental pressure for increasing the efficiency and if the organisation does not respond to this pressure. the only choice is that of methods of training they are going to implement. . it may find itself losing whatever share of market it has. Development is a long-term educational process by utilizing a systematic and organized procedure by which managerial personnel acquire conceptual & theoretical knowledge for general functioning of the unit.

(P) LTD imparts two types of training i.KASUMA AUTO ENGG. If the labourer is unskilled and if he does not have any experience then it is grouped into off the job training method.e.  On the job training  Off the job training First of all the company identifies the needs and then they provide training. . If the employee is semi skilled and which is fit for the particular job and has some experience for that job then that employee is grouped into on the job method.

PROMOTION AND TRANSFER Promotion & Transfer are activities through which an adjustment in the size of workforce of an enterprise can be made to cope with the changing situations. Usually formal systems are adopted to secure operative consistency & efficiency. Such adjustments in workforce may be needed to meet special situations such as changes in organizational structure involving regrouping of jobs changes in the jurisdictions of the departments & relocation of individuals. jobs & departments. These functions can be accomplished informally or formally. .

(P) LTD promotes almost all the employees every year in their respective jobs. This promotion encourages the employee to work harder and with full enthusiasm. . KASUMA AUTO ENGG.PROMOTION Definition Promotion is the term which covers a change and calls for greater responsibilities along with authority and usually involves higher pay and better terms and conditions of service & therefore a higher status or rank.

But there is no transfer of employees from one unit to another as they do not have another unit. Thus this unit has a transfer policy but only certain extent. shift. KASUMA AUTO ENGG. demotion or a change in job status other than movement from one place to another. status & responsibility are the same.TRANSFER Definition Transfer is a horizontal or lateral movement of an employee from one job. section. department. It generally does not involve a promotion. plant or position to another at the same or another place where his salary. (P) LTD does transfer its employees from one department to another. .

In this organization context performance is a systematic evaluation of personnel by superiors or other familiar with their performance. etc. salary increase. . Performance Appraisal is also described as merit rating in which one individual is ranked better or worse in comparison to other. training & development.PERFORMANCE APPRAISAL Definition Appraisal is the evaluation of worth. etc In KASUMA AUTO ENGG.e. According to this rank. The basic purpose in this merit rating is to ascertain an employees’ eligibility for performance. decision of promotion. An employee who performs well in terms of result is ranked first and accordingly other rank is given. based on result of work performance. (P) LTD. discharge. further training. appraisal by result. other decision will be taken i.e. quality or merit. transfer. performance appraisal system is undertaken by work performance i.

Different Kind of Wages  Time wage system: According to this system an employee earns by the amount of time the employee spends for the work.  Fixed rate system: According to this system an employee earns the fixed amount of salary irrespective of the time spend on/ for the job. . Usually this method is applicable only for the labour staff. Salary refers to the weekly or monthly rates paid to clerical. for dept. administrative & professional employees. etc. etc.WAGES AND SALARY ADMINISTRATION Definition Wage refers remuneration paid to the employee hourly or similar period of time. This type of wage system is suitable for the top-level management. heads. Office staff.

 Piece rate system: According to this system an employee earns the amount of money with regard to the amount of production done by the employee within the given period of time. This type of system is usually applicable to the production staff. Wages and salary are distributed to the employees on 7th of every month. In KASUMA AUTO ENGG. (P) LTD the Administrative staff and Office staffs are entitled to get the fix amount of salary (Fix Rate System). But on the other hand the production staff and the different departmental heads are entitled to get the amount of salary for the time spend by them for the given work (Time Rate System).

Management is concerned with attracting & keeping

employees, whose performance meets at least minimum levels of acceptability and at keeping ‘absenteeism’ and ‘monotony’ to tolerable levels. The provisions of ‘Benefits’ & ‘Services’ are important in maintaining the employees and reducing or keeping monotony & absenteeism low.

Definition According to Cockman employee benefits are defined as “Those benefits which are supplied by an employer for the benefits of an employee & which are not in the form of wages, salaries and time rated payments.” Normally all the companies provide benefits in the two terms i.e.  Monetary  Non - Monetary

KASUMA AUTO ENGG. (P) LTD also provides benefit schemes to their employees, which are listed below:  Bonus  Provident Fund Scheme  Loan Facility  Overtime Benefit  Free Lunch facility.  Traveling Allowances  Music for entertainment. Services In addition to the above benefits KASUMA AUTO ENGG. (P) LTD also provides a wealth of services that employees find desirable. The organization provides these services at no cost to the employee or at a significant reduction form, then what might have to be paid without the organizations support. These services include :  Quarters & Housing Facility  Company Uniform  Safety Measures Facility  Canteen Facility  Medical Service

INSURANCE POLICY Kasuma has facilitated all the employees with the facility of insurance.  LIC  Oriental Insurance . All the employees are insured with two different companies. All the employees are not only secured with one policy but with two policies.

e. etc . the men on machines. the departmental heads.TOTAL NUMBER OF EMPLOYEES In KASUMA AUTO ENGG. qualified engineers. The number of employees consists of both men and women. supervisors. (P) LTD total number of employees is 170. This number includes the lobour staff i.

(P) LTD has employed 170 employees. if any organization has 20 or more employees working then.PROVIDENT FUND SCHEME According to the rule. The company cuts 12% from their basic monthly salary/ wage. KASUMA AUTO ENGG. . This company provides Provident Fund Scheme to the employees. that organization has to adopt the Provident Fund Scheme As stated above.

against the quality of the plant or the parts used in its machinery or the food available in the canteen.GRIEVANCE HANDLING MECHANISM Definition A Grievance is any discontent or dissatisfaction. unjust or inequitable. whether valid or not. payment of overtime work. working conditions or a complaint against a foreman. believes or even feels to be unfair. a complaint affecting one or more workers constitutes a grievance. Broadly speaking. whether expressed or not. . The complaint may be relate to the quantum of wages. arising out of anything connected with the company which an employee thinks. seniority. promotions. the mode of payment.

And this is possible only due to proper co-ordination and communication between the management and the workers in the organization. . Helper / Worker Operator Foremen Supervisor H.O.D Managing Director Till now no complain relating to the behavior of the employees or any of their seniors has been received.PROCEDURE OF HANDLING GRIEVANCES If any problem is faced then the complaint is passed through a proper channel (vertical communication) is used.

EMPLOYEE PROFILE NAME IN FULL: ___________________________________ AFFIX YOUR RECENT PASSPORT SIZE _______________________________ PHOTOGRAPH NAME OF FATHER: AGE: ____________ DATE OF BIRTH: __/__/____ DESIGNATION: __________________ DATE OF APPOINTMENT: __/__/____ PERMANENT ADDRESS: _________________________________________ _________________________________________ PLACE: _______________ PIN: ____________ CONTACT NO: ___________________ .

WORK EXPERIENCE (if any):_______________________ ________________________________ REFERENCE: _________________________________________________ ________________________________________ _________ DATE: __/__/____ ________________________ (SIGNATURE OF APPL.) FOR OFFICE USE ONLY: REMARK: _____________APPOINTED BY: ________________ .EDUCATIONAL QUALIFICATION: ______________________ PRE.


INDEX Sr. no. 5. 1. 7. 3. 6. 4. 2. Particulars Introduction & Definition to Marketing Organization of Marketing Department Market Segmentation Marketing Research Promotion Section of Marketing Department Transportation Procedure for Export order & Goods delivery .

INTRODUCTION AND DEFINITION TO MARKETING Marketing is in essence.” . if the business unit desires long-run success – a belief handed down to prosperity by sound marketing people. Definition  Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Marketing emphasizes that ‘Customer is the King’ and his satisfaction must be the ultimate aim of the business activity. a well-known author in the area of Marketing.  According to Philip Kotler. “A human activity directed towards satisfying needs and wants through exchange processes. taking a view of the whole business organization and its ultimate objectives. Marketing has been defined in several ways by different writers. Concern for marketing must penetrate in all areas of enterprises.

A useful distinction can be drawn between needs. The American Marketing Association defines marketing as’ “The performance of business activities that directs the flow of goods and services from producer to consumer or user. such as promotion. A human need is a state in which a person feels deprived of something. exchange. wants and demands. wants and demands. products. value and satisfaction. utility. . Demands are wants for specific products that are backed up by an ability and willingness to buy them. markets. A need has to be converted into a want for product/ service through adequate marketing strategy. and marketing and marketers.” The following key concepts of marketing emerge from the above-mentioned definitions: needs. Wants becomes demands when backed up by purchasing power. transactions and relationships.

marketing research. We can say that marketing department is an agent between the product to the ultimate consumer and therefore marketing department has various functions like product planning. Managing Director Direct Marketing Distributors Dealer ..ORGANIZATION OF MARKETING DEPARTMENT Definition Marketing department has to perform various functions rightly from production to sales to ultimate customers. servicing to customer etc.

all consumers cannot be satisfied with the same product. income. . Such selection of sub-sets as a homogeneous group is called market segmentation. is producing industrial products based on customer drawings so the company does not have to identify customer’s tastes. Thus in Marketing Department of this company there is no concept of market segmentation. Although the company is giving their own opinions about their drawings in order to facilitate ease to customers. So. nature. taste or interests. mode of purchasing or other attitudes are concerned. In order to facilitate the marketing of his product the marketing manager. Two consumers of the same commodity are never in conformity with each other as far as their habits. as the sole customer only provides taste by providing their drawings & this company manufacture industrial products according to their drawings. age. KASUMA AUTO ENGG.MARKET SEGMENTATION The concept of market segmentation is based on the fact that the markets of commodities are not homogeneous. sub-divides a market into homogeneous sub-sets of customers having common in one set so that the customers may be served better with a distinct Marketing Mix. (P) LTD.

management does not produce what it can sell but it puts the goods in the market whatever is desired or required by the consumers.e. top management. The firm is doing marketing research by themselves i. Marketing research helps in gathering the useful information in this regard. decisions can be taken promptly. They have started their bearing plant after researching. Definition Marketing Research is a systematic gathering. .MARKETING RESEARCH In Modern marketing system. recording & analyzing the data about marketing problems to facilitate decision making. On the basis of market research they have come into conclusion that there will be more demand of bearings. Marketing research is very useful to the organization because based on facts.  What are the customer’s desires?  What does customer wants? These are the burning problem before marketing executive.


washing. • First of all the finished product is brought in the inspection room. • Then the products are arranged series wise in a plastic wrapper. nothing to promote. • The inspected product is passed through the demagnetizing device.PRODUCT MIX Product is the most tangible & important single component of the marketing programme. nothing to price. It is the engine that pulls the rest of the market programme. Without a product there is nothing to distribute. • Here all the final dimensions of the product are double checked. Packing Process Packing is done in such a way that the product is not damaged & reaches the customer in good condition. Product acts as a vehicle by which a company provides consumer satisfactions. .) • By this process the excess oil is dried up & anti-rust layer of oil is formed. oiling & cooling (1 hour approx.

. Kasuma & FATE bearings. • There are also other modes of packing like can packing or shrink wrapping according to the specifications of the customer or need of the product. where the set of 5 pics are packed in a single box.e.• The products are properly sealed in a Polly bags to keep it moisture free. Kasuma brand is used mainly in local markets whereas FATE in international market. Labeling & Marking KASUMA its product in two different brands i. • Finally the product is sent for box packing.

. It is also the standing answer to the firm to recurring problem of pricing. Pricing policies means to determine the product at how much cost it can be sold. Pricing a product is one of the most important and critical areas in marketing management. As a marketing weapon pricing is the big-gun. Price mix also aims at price discrimination on the basis of the market.PRICE MIX Definition Price is the powerful marketing instrument. It determines the price to be charged from different customers for the same product in different areas.

For example if the target sale achieved by the distributor is higher than the firm gives a car. bike. and an overseas trip to his family and so on…. .T *** *** *** *** *** *** *** *** **** 4% Distributor Rate 16% 5% 40% Incentives KASUMA provides 2% as incentive to the distributor on the target sale.. Add: Excise Add: C. The firm does not give the incentive amount as cash but it gives the distributor a gift depending on the rate of target sale.S.DISCOUNT POLICY Following is the discount policy given by the firm to the distributor: MRP Price Less: Discount Less: Cash Disc.

For which the firm gives advertisements in the automobiles magazines. Sales promotion is a bridge or connecting link covering the gap between advertising & personnel salesmanship. picture of factory building & of other department like . It aims at stimulating consumer to purchase at the point of sale & dealers effectiveness at the retail channel of distribution. KASUMA AUTO ENGG. the two wings of promotion.PROMOTION MIX Definition Promotion is the co-ordinate & self-initiated efforts to establish channels of information & persuasion to facilitate or foster the sale of goods or services or the acceptance of ideas or points of view. it is an investment. (P) LTD also undertakes sales promotion activities. it is the member of the Trade India website. which can pay rich dividends. it participates in various exhibitions in India as well as overseas etc & has appointed some distributors carrying broachers & company’s profile which include company’s objectives & its history. Sales promotion is an important instrument in marketing to lubricate the marketing efforts. It is not expenditure.

The firm also does sales promotion through their website. . price discounts.laboratory. product catalogue..D. machinery. with them. C. gifts. etc. manufacturing capacity & in what range they can manufacture etc. quality requirements.

kasumabearings.ADVERTISING Definition Advertising is a non-personal relationship of the manufacturer with the customer.com/) . KASUMA AUTO ENGG. The firm also gives advertisements through Internet. (http://www. Like Auto Expo Exhibitor book. It is a medium by which the manufacturer motivates the customer to purchase the product. Yellow Pages. Auto India. (P) LTD also gives advertisements regularly in the magazines related to automobiles. etc.

DISTRIBUTION OF SAMPLES KASUMA AUTO ENGG. (P) LTD sometimes distributes samples to different parties who are interested in purchasing the products or even sometimes during the company’s participation in different fairs automobile fairs the company distributes different samples in the form of advertisements. .

 Year 2002 . 000 approx. 000 approx.2003 – 7. 10.ATTRACTIVE SCHEMES KASUMA AUTO ENGG. 5.2004 – 8. . 000 approx. 50.  Year 2003 . 50. 00. 30 & 40  When the customer purchases the bearing he/ she can encash the coupon in exchange with the equivalent amount of money with the distributor. It works as follows:  At the time of packing of the product the following coupons of points are kept inside – 3. Expenses for Sales promotion & Advertising  Year 2001 – 2002 – 6. 20. (P) LTD conducts the point scheme for the customer. 15.

In other words. the route & pathway through which goods flow from the place of production to the place of consumption is termed as “Channels of Distribution” As KASUMA AUTO ENGG.PLACE MIX Channels for Distribution The entire function of getting goods into the hand of the customer is often referred to as distributions. (P) LTD produces industrial production. its channels of distribution for its industrial product is as follows: Kasuma Auto Engg. (P) Ltd Industrial/Automotive Distributors Industrial/Automotive Dealer User of Industrial/ Automotive Goods TRANSPORTATION . The term channel of distributions is used to denote the middlemen engaged in moving goods from the place of production to the place of consumption. It is the channel through which goods are made to move as smoothly as possible to the desired place.

In case of exports the goods are transported through waterways (Sea) . which are heavy in nature. so it transports goods from one place to another through trucks.As KASUMA produces industrial/automotive goods.

Kasuma exports its goods around all over the world.PROCEDURE FOR EXPORT ORDER AND GOODS DELIVERY  Export order is received through e-mail or Fax. Saudi Arabia. Many more.  From the export office all the export formalities are done & only after that the goods are sent to the concerned address through sea.K.  After the production a sample from the lot produced is sent for approval to the customer who has ordered those goods.S. .  After all the samples are approved the goods are sent to the Export office at Mumbai. Dubai.A. U. In short. Singapore &.  Then the firm sends the quotation for the order/ Enquiry. Germany. Malaysia. KASUMA exports goods to the following countries: U.  Only if the quotation (prices) is approved by the party and a confirmation is received from him then the required order is sent to the production department. Italy.


INDEX Sr. 8. 7. no. 10. 2. Particulars Introduction & Definition to Marketing Organization of Financial Department Financial Planning Capitalization Capital Structure Management of Fixed Assets Management of working capital Inventories Dividend Distribution Profitability Leverage Ratio Analysis . 3. 9. 5. 6. 11. 4. 12. 1.

while the treasurer . Finance is the common denominator for the vast range of corporate objectives & the major part of any corporate plan must be expressed in the financial terms.INTRODUCTION AND DEFINITION TO FINANCE Finance holds the key of to all activities. To get the best out of the available funds is the major task of finance manager. Financial Management today is recognized as the most important branch of business administration. The old concept of finance as treasure ship has broadened to include the new concept of controller ship. The path of success is greased with money. Finance Management provides the best guide for future resources allocation by a firm. Finance “guides & regulates investments decisions & expenditure. “Money is an arm or a leg. you either use it or loose it” Kenneth Midgley & Ronald Burns state: Financing is the process of organizing the flow of funds so that a business can carry out its objectives in the most efficient manner & meet its obligations a they fall due.

.keeps track of the money the controller duty is extended to planning analysis & improvement of every phase of the company’s operation which are measured with a financial yardstick.

So. The highest earnings can be assured only through sound financial plan. A faulty financial plan may ruin the business completely. It is necessary to have control on inflow & outflow of cash so that necessary funds may be available as & when they are required. sound planning is necessary to achieve Sales Tax Accountants Excise . FINANCIAL PLANNING Financial planning means deciding well in advance what is to be done with regard to finance. The place of financial department in the organization chart depends generally on the size & the nature of the business.ORGANIZATION OF FINANCIAL DEPARTMENT Organization of finance department means the division & the classification of various functions which are to be performed by the finance department. A finance department organizational setup in this company is given below: The nature of finance isDirector so peculiar that it may even affect the very existence of the concern & therefore the firm has not decentralized the Financial finance Manager functions Chief Accountant Managing & so the control & administration of the finance is in the hand of the Managing Director.

.the long term & short term objectives of the firm & to protect the interests of all parties concerned.

An improper capitalization refers to the concept of over capitalization & under capitalization Over Capitalization . A financial plan is to be prepared for the purpose estimating the short terms & a long-term needs of finance to the company. it is the first problem before the promoters to decide how much capital is to be required & in what form. the company will be loser. In both the situations. It is not an easy task.CAPITALIZATION Capital plays an important role in any business. It may also mean the total accounting value of the capital stock. surplus in whatever form it may appear & the refunded long-term debt. Definition Capitalization of a corporation comprises the ownership capital & the borrowed capital as represented by long term indebtedness. Proper capitalization refers to the total amount of capital required in the long run for smooth functioning of the business. The amount of capital at any time should not exceed nor should it be less than the amount required. It requires proper capitalization. At the time of incorporation of a business.

A company is said to be over capitalized when:  It is in the position to pay dividend or interest on shares & debentures at fair rates.  Its book value is higher than real value. Under Capitalization A company is said to be under capitalized when:  It is not in the position to pay dividend or interest on shares & debentures at fair rates.  Its book value is lesser than the real value During the first year of the firm had to face loss due to high interest burden and huge depreciation & thus it was marked as under capitalized but than after its best effort it captured both domestic & international market which helped the company to overcome the problem of under capitalization.

Thus we can conclude that KASUMA does not face any problem of under or over capitalization.









structure is in the word “TOTAL” & “PROPORTION” Capitalization refers to the word total & capital structure to proportion. Capital structure is decided with regard to debt & equity. The question to proportion arises because if the company issue only owned capital than it cannot satisfy the main objective i.e. to maximize shareholders wealth & if the company issues a very more part of borrowed capital than it has to pay compulsory interest & it reduces the shareholders wealth as it is charge on profits so the company has to chose a mixture of debt & equity in such a way that it accomplishes the objectives i.e. maximization of shareholders wealth. Thus the mixture of debt & equity is known as Capital Structure. KASUMA’s Capital Structure is as follows: Owned Capital Equity shares – 1, 28, 06, 192 Borrowed Capital Unsecured Loans – 35, 35,810


Every business requires fixed assets for the running of the business activities. Fixed assets are those which are fixed and permanent in nature & they are used by business in its control operation. In any manufacturing organization fairly a large portion of corporation funds is invested in fixed assets to generate healthy returns on investments. Thus it is necessary that fixed assets are managed effectively & efficiently.

The company maintains its fixed assets on standard practice recommended by the Institute of Chartered Accountants of India (ICAI). The company is providing depreciation as per straight-line method for the full year as per rates given in Schedule 14 of the Companies Act, 1956

MANAGEMENT OF WORKING CAPITAL Definition Management of working capital means the problem of decision regarding availability of liquid funds for meeting the day-to-day expenses in the working of the firm. The management of current assets & the management of fixed assets are important because the fate of most of the business very largely depends upon the manner in which their working capital is managed Objectives of Management Working Capital  Maintenance of working capital at an appropriate level. The Net Working Capital can be found out as below: Net Working Capital = Current Assets – Current Liabilities .  Availability of ample funds as & when they are needed.

the inventory level will be higher than that of a company manufacturing industrial product. which the company is manufacturing for sale & components or raw materials that make up the finished product. For a company manufacturing consumer product. . The various forms in which inventories exist in a manufacturing company are –  Raw material  Work in progress  Finished goods However the levels of three kinds of inventories for a firm depend on the nature of its business.INVENTORIES Definition Inventories are stock of the product. But question arise why there is need to hold inventories.

General motives for holding inventories:  Transactions motive: It emphasis the need to maintain inventories to facilitate smooth production & sales operation.  Speculative motive: It influences the decision to increase or reduce inventory levels to take the advantage of price fluctuation.  Precautionary motive: It is necessary to hold of inventories to guard against the risk of unpredictable changes in demand and supply forces & other forces. .

. the company’s main inventory is raw material & other i. If the stock or raw material is less than the standards or it is nearby the standards the company gives order promptly.Management of Inventories in KASUMA This firm is maintaining the management of inventories. the company has kept its eye on needed of common raw materials & on very frequent orders & accordingly it fixed some standards of that specific raw material. However a question arise in the company what kind of raw materials are to be stocked as different raw materials are needed for manufacturing different industrial products as per customer drawing raw materials are needed for manufacturing different industrial products as per customer drawings.e. However as the company is manufacturing industrial as well as automotive products. stock of finished product & semi finished product are less in comparison to that of the consumer industries. For this.

Profit is the difference of the revenues & expenses over a period of time. PROFITABILITY A company should earn profits to survive & grow over a long period of time. Profit is the ultimate output of the company. Therefore the financial manager should continuously evaluate the efficiency of its company in terms of profits.DIVIDEND DISTRIBUTION The company has not paid any dividend but the company had ploughed back its profits for new expansions & to double its production capacity. . Profits are essential.

Financial leverage: It is defined as the ability of the firm to use fixed financial changes in EBIT on the firms earning per share (EPS). the leverage is called favourable. There are 2 types of leverage. the result is unfavourable leverage. operating and financial leverage: Operating leverage: It may be defined as the firm’s ability to use fixed operating cost to magnify the effects of changes in sales on its earnings before interest and taxes. . The earnings available to the shareholders as also the risk are affected. If earnings less the variable costs exceeds the fixed cost or earnings before interest and taxes exceed the fixed return requirement.LEVERAGE The employment of an asset or source of funds for which the firm has to pay a fixed cost or fixed return may be termed as leverage. which they do not.

90.000 41.000 04-05 EBIT 3545000 100 CHANGE 645000 ?.4 EBIT 35.45.19 YEAR 3. = 18.4 SALES 76432000 122469000 04-05 .OPERATING LEVERAGE YEAR 3.

OF SHARES 911000 1100000 EPS 0.FINANACIAL LEVERAGE: 03-04: = PROFIT AFTER TAX NO.4 4.83 = = = YEAR 3.5 EPS 0.83 . OF SHARES 735000 1100000 EPS 0.67 0.67 = = 04-05: PROFIT AFTER TAX NO.

CHANGE 0.88% change in EPS.16 (?) = 23.88 From the following calculation we concluded that if 1% changes in EBIT leads to 23.67 100. .EPS 0.

RATIO ANALYSIS (1) CURRENT RATIO: CURRENT ASSETS CURRENT LIABILITY 03-04: 20032297 60243479 = 0.27 As the ratio has decreased. the liquidity position of the company has deteriorated. .33 04-05: 12538577 45824811 = 0.

.74 X 100 DECREASE: Improper management.(2) NET PROFIT RATIO: NET PROFIT SALES X 100 03-04 735000 76432000 = 0.96 X 100 04-05 911000 122469000 = 0.

(P) LTD has the following future plans: .FUTURE PLANS KASUMA AUTO ENGG.

 To purchase more dimensions measuring instruments.  Expansion of factory premises.  Kasuma is already undergoing the audit for ISO 9000:2000 /QS-TS 16949 certificate which they would be acquiring by the end of March. .. To acquire fully automatic CNC machine operated by robots.  Expansion of machining department.


Global Scale of Operations. They can still reduce the cost of production. Large Number of Product Range. T Analysis Strengths: • • • • • • Cost Efficiency. Good contacts and personal relationship of the Managing Director with the leading automobile Companies. W. Weakness: • Sales Promotion activities are quiet weaker in the Southern India. Increase in the prices of the raw materials. skilled and motivated Human Resources. O. International Standard Technology. • Lack of human resources for performing complicated and regular paper work. .S. Opportunities: • • They can make their product range wider. Highly experienced. Threats: • • Increasing Competition in local as well as international market.


in life theoretical knowledge plays an important role in taking practical decisions. and other departments. I personally experienced commitment of working to achieve planned activities in the field of manufacturing. Company’s work is result oriented and provides their efforts to get customer satisfaction and more business.CONCLUSION During my project work with KASUMA. Administration. There is vast difference between the two. During this project I also learnt the difference between theoretical & practical knowledge. Production. .


The production capacity should be utilized 98% 2. They should take frequently industrial participation exhibition in to National/International explore them to get more business. Require more computerized more daily work by incorporating softwares. Require infrastructure for technological up-gradation 3. 4.SUGGESTIONS 1. .


BIBLIOGRAPHY Production Department: Personnel Department : Chunawala Patel C.Sherlekar [Marketing Management] Khan & Jain Ravi Kishor [Financial Management] Marketing Department : Finance Department : ..A.Mamoria [Personnel Management] Philip Kotler S.B.

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