For Sale

:
Folly Beach facebook fan page w/over 35,000 fans

www.facebook.com/edgeofamerica Offering document.
facebook
Folly Beach

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Question

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Can someone answer Troy's question?
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rentals

from? Any

suggestions?
about an hour ago· Llke . Comment ~ 3 people like this.

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Anyone out there?
Folly Beach Click "UKE" if you love Folly Beach! 26,358 Impressions' 4.7396 Feedback September 1, 2010 at 8.39pm . Like· Comment -...~~ ~ 1,188 people like this. View all S9 comments Write a comment. ..

In 24 hour 1,188 people responded to a simple post and 59 people commented. Argument: "Yea h, but this is a generic post. All the proves is people like Folly Beach -- who doesn ?!"

Ok...anyone looking for real estate?
Folly Beach click "like" if you would be interested in Folly Beach vacation rental deals! 38,587 Impressions' 0.9396Feedback Comment July 29. 2010 at 2.48pm . like· ---~~ ~ 336 people like this. View all 24 comments Kari Kirk Cerato Sandollars www.vrbo/88904 out! July 30. 2010 at 8:33am· like check this one

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In 24 hour 336 people "liked" this post and 24 commented (all comments are leads) Argument: Can't really think of one ... can you?

Insights:
Post Views? Post Feedback?

7,750,511 32,851
Daily ~ Likes Story Feedback? Unsubscribes

Comments

Since the page's inception in early 2010, there have been 7,750,511 post views ("Impressions") and 32,851 interactions (l.e. "likes" or "comments")

Demographics Gender and Age?

Female 66%

5.6%
13-17

9.1%

5.1%

Male 32% ••••• 2.1%

7.1%

9.5%

Countries? 33,558 United States

Cities? 6,670 4,081 1,542 1,482 1,051 Charleston Columbia Nashville Greenville Issaquah More

Language? 34,044 English (US)

658 Canada 82 Germany 74 United Kingdom 37 Italy 28 France 26 Mexico More

577 English (UK) 63 English (Pirate) 44 Spanish 30 German 26 French (France) 17 Italian More

1,866 Atlanta

826 Charlotte

Page demographic is heavily skewed female. Page response is heavily skewed female over the age of 45
(peek discretionary income and real estate buying / renting decision maker)

How do you generate real estate leads using facebook?

7 Day Campaign:
I gave away Folly Beach stickers to people who would fill out a lead generation form asking everything a real estate professional would want to know:

Folly Beach
Landmark·

FB STICKER!
~ Edit Info

Folly Beach, South Carolina·

:rill out tIie fmun 6.et!uu. and gd tpWt {Itu 3" X ffo.f1t.f 9JeacIi SticIwt!

"

Narne.-

Looking to rent a vacation home on Folly Beach in the next 12 months>If yes, when will you be vacatloninqvWeekly Rental Budget:·
Wall
Info Friend Activity FOR SALE FOR RENT

OYes 0 No OMaybe
Not Sure Choose One

• •

• •

Phone #

I

Best time to callr-

Address 1:~ Address 2 City J State

FB STICKER!
Photos Questions Edit

I

Zip:~
(Save The Turtles!)

How do you generate real estate leads using facebook?

Results of 7 day campaign:
Number of submissions: 1793
Reports can be generated for all dropdown lists, radio buttons and checkboxes!
Looking to rent a vacation home on Folly Beach In the next 12 months?
• Maybe (801) • No (654) Yes (335)

Weekly Rental Budget
18% • • • • • • • $1-$1,000 (824) Choose One (476) $1,001-$2000 (318) $2,001-$3000 (81) $4,001-$5000 (16) $10,0001" (6) $8,001-$10,000 ('I) $6,001-$8000 (2)

47%

If yes, when will you be vacationing?
3% 3~~ 3% • Not Sure (1276) • September (75) August (71) 4% • June (69) • July (69) • October (57) • May (51) April (43) All others

Real Lead generated:
Name: Email: Looking to rent a vacation home on Folly Beach In the next 12 months?: If yes, when will you be vacationing?: Weekly Rental Budget: Phone # I Best time to call: Address 1:: Address 2: City I State I Zip:
Riner, VA 24149 Yes

(one of 1,800)

Not Sure

$5,000-$6,000

How much is a facebook fan worth?

ADWEEK
Ai><
132010 Technology

Spike on the Spike Brand

Van Damme

Gets Virile

Beats NBC on 12-year rights pact for marquee tourney

Value of a 'Fan' on Social M Brian Mornssey

fans?

B

rands have rushed to Facebook to build fan bases, with some amassing millions of connections. The nagging question has been: What is the monetary value of these

Social media specialist ~, which aids brands in building their customer bases on social networks, tried to put a media value on such communities. The firm has determined translates that, on average, a fan base of
1million

into at least $3.6 million in equivalent media over a year.

WATCH THIS SPACE.

Coogle

The company's findings are based on impressions generated in the Facebook news feed, the stream of recent updates from users' networks. Vitrue analyzed Facebook data from its clients - with a combined 41 million fans - and found that most fans yielded an extra impression. That means a marketer posting twice a day can expect about 60 million impressions per month through the news feed. "It's important to understand that once you build that fan base, you want to make sure you're leveraging it," said Michael Strutton, chief product officer at Vitrue.

$3.60 a fan?

How much is a facebook fan worth?
IIGIGOOm
HOME
~

II EVENTS
CLEANTECH CLOUD COLLABORATION

APPLE

BROADBAND

om: okay i have had enough of twitter today. i am out for now. go nuts people. till whenever

How Much Is a Facebook Fan Really Worth?
By Mathew Ingram

I

Jun. 11.2010. 1:36pm PT

I

84 Comments

[»Tweet I

417

I] Like

@ ~ Send
Lots of companies - more every day. it seems - want to have Facebook "fan" pages. where customers or would-be customers can connect with them and become part of their online community.

$136.38. although for some higher, while for some less Syncapse came up with the - including Nokia,
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a
been pursuing a

0

-

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:.
fans of, compared to those who are not :. Fans are 28 percent to their friends. likely than non-fans to :. Fans are 41 percent more likely than non-fans to recommend a product they are a fan of

$72 a fan?

Asking Price: $2 a fan at time of purchase
(roughly $70,000 -- OR BESTOFFER)

I will take the best offer presented Possible Terms:

1. Content management + "earn out" 2. Training 3. Partial ownership BRING ALL OFFERS

Justin VanBogart 843-822-1600 justin@mediafeedia.com

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