Car-Sharing in Bremen

Michael Glotz-Richter, Senior Project Manager Sustainable Mobility, Free Hanseatic City of Bremen

The blue cars conquer Bremen and Shanghai

BILD 04.05.2010

EXPO 2010 Shanghai

Bremen Car-Sharing selected as showcase for EXPO 2010

Urban Best Practice Area

BILD 6.10.2010

Report about Bremens new Car-Sharing stations in People Daily 8 Oct 2010h

Welcome to Bremen
Free Hanseatic City of Bremen 547.000 inhabitants (city)

Bremen

Stuttgart

Welcome to Bremen
All trips of all Bremen citizens
walking

remen s

cycling PT

cycling

Car + motobike

Source: SrV 2008

Welcome to Bremen

....too many cars - in all European cities...

Impacts of Car-Sharing

Impacts of Car-Sharing
Lower car-mileage travelled (more use of PT, rail and bike)
Appropriate cars for purpose of journey (downsizing of cars) Better cars available (new cars, high emission standard)

= direct CO2 reduction

Bremen Car-Sharing
Bremen: 547.000 inhabitants Operator: cambio
7000 6000 5000 4000 3000 2000 1000 0
90 94 98 99 00 01 02 03 04 05 06 07 08 09 10 19 19 19 19 20 20 20 20 20 20 20 20 20 20 20 20 11

May 2011: > 6.700 users fleet: ~ 170 cars 43 stations all over the city

Bremen Car-Sharing
1,500 cars replaced about 25 - 50 mio saved (parking infrastructure) investment about 300,000 (mobil.punkt + awareness)

Action-Plan Bremen
Target figure: 20.000 Car-Sharer in 2020 Framework for growth: Space for CS stations Integration new developments Integration with Public Transport (Own) Fleet Management Awareness + Information = expected to reduce parking needs by 6,000 cars
Download: www.momo-cs.eu

Promotion campaign 2010

always the right vehicle...

buying a cow for a glass of milk ?

Urban Regeneration

Urban Regeneration

Urban Regeneration

Urban Regeneration

Urban Regeneration

 Municipality (Councillor) Car-Sharing operator cambio Parking Managament Local mayors

Replacing cars? Yes, if.

24/7 reservation and access Decentralised access / stations Reliability + convenience Tariffs and cars for all cases (= urban, regional, long-distance) e.g. child-seats, family friendly vehicle types also short-time rental possible

Flexible CS vs. Reliable CS

Flexible CS rather for inner-urban trips Not attractive for regional trips (otherwise expensivee.g. Car2Go 14,90 /h 149/d) Variety of car-types (IKEA trip?...family?)

Thank you for your attention

momo@umwelt.bremen.de

Cambio user questionniare 2010

91 % have no car in their household
9.4 % still have a car

= full service quality of that Car-Sharing service to replace the private car

Bremen user survey 2010

new customers 2009/2010

Getting rid of existing cars:

43.6 %
a car in their household before Car-Sharing

31.3 %
replaced the car by Car-Sharing in Bremen

12.3 %

Car-Sharing plus a car in their household

N:685 (140)

Cambio user survey 2010

new customers 2009/2010

Getting rid of existing cars:

35 40 users per Car-Sharing car

31.3 %
25 - >30 %
replaced the car by Car-Sharing in Bremen

8 10 cars replaced by each CS-car in Bremen

N:685 (140)

Cambio user survey 2010

Without Car-Sharing I would buy a car

38.8 %
a would buy a car if there was no Car-Sharing in Bremen

New mobilpunkt
http://www.360cities.net/profile/willykaemena/image/bremen-cambio-carsharing-station-georg#18.75,0.86,77.0