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Support Solicitation Campaign Execution Strategy

The following plan outlines our execution strategy once North Shore at Ridgely Manor residents receive notification that Terry Petersons rezoning proposal will be heard by the Virginia Beach Planning Commission. The Planning Commission Hearing date is designated as PC date in the timeline below (PC scheduled for July 13, 2011). The City Council Hearing is designated as CC date (CC is expected to be either August 8 or September 13, 2011).

Date PC 30 days

Action or Occurrence Terry Peterson puts up a sign at Ridgely Manor notifying all homeowners that his rezoning application is scheduled to be heard by the Planning Commission. PC 30 days FNS President sends an email to all FNS members as a call to arms to execute this plan. PC 30 days The VB Planning Department posts the agenda for the Planning Commission Hearing on the vb.gov website. PC 25 days FNS will obtain a copy of the most up-to-date Terry Peterson rezoning diagram submitted to the VB Planning Department. PC 25 days Final version of petitions distributed to all neighborhood leads for their community member signatures of support. PC 25 days FNS meeting to discuss strategy for Planning Commission Hearing. Vote taken regarding the use of chartered transportation to provide rides for supporters to PC Hearing. PC 25 days FNS and surrounding neighborhood citizens send letters to Planning Commission officials (i.e., David Redmond) expressing their opposition to the Terry Peterson rezoning proposal. PC 14 days FNS members prepare and practice speeches to be given at PC. PC 10 days FNS sends official letter to Planning Commission outlining the organizations opposition to the TP Rezoning Package. PC 7 days Transportation arrangements are finalized to provide rides for citizens who want to attend the PC Hearing. PC 2 days FNS meeting to review final strategy for PC Hearing. Signed and serialized petition forms are collected from all neighborhood community leaders. PC 1 day Copies of petition forms are hand-delivered to the VB City Clerk. PC Hearing Maximum participation and support by FNS and surrounding neighborhood citizens at PC Hearing. If the Planning Commission approves the TP rezoning application, execute the below strategy PC + 3 days FNS initiates Public Relations Plan by contacting local media (TV and newspaper) to report the plight of North Shore regarding the rezoning. PC + 5 days FNS sends official letter to City Council expressing opposition to rezoning and asking for the Council to vote NO. CC 30 days FNS members send letters to City Council members expressing their opposition to rezoning North Shore. CC 29 days FNS membership meeting to prioritize compromise options to present to Terry Peterson. CC 14 days FNS meeting to discuss strategy for VB City Council Hearing. Vote taken regarding the use of chartered transportation to provide rides for supporters to CC Hearing. CC 7 days Transportation arrangements are finalized to provide rides for citizens who want to attend the CC Hearing. CC 5 days FNS meeting to discuss and review final strategy for City Council Hearing. CC Hearing Maximum participation and support by FNS at Hearing.