1 MBA Part-II (Semester-III

)

301 Project Management Course Overview
The subject emphasizes on imparting the knowledge, skills, tools and techniques involved in carrying out project activities so as to ensure that projects are delivered within budget and schedule. The subject content would be spread over 32 hours (min.) on theoretical work and 16 hours (min.) on practical work.

Course Syllabus
Group I: Concepts of Project Management: Meaning and Definition of Project, Characteristics of a project, Project Life Cycle Phases, Role of a Project Manager, The Planning Process: Work Breakdown Structure, Cost Planning – tools & techniques, cost estimation, Time Planning – tools & techniques. Group II: Project Appraisal: Technical Feasibility, Economic Feasibility, Financial Evaluation, Appraisal Under Risk and Uncertainty, Sensitivity Analysis, Social Cost Benefit Analysis: Rationale, Fundamentals of Shadow Pricing, Basic approaches to Social Cost Benefit Analysis. Group III: Scheduling: Graphic representation of project activities, Network Analysis, Network Techniques: PERT and CPM. Resource Allocation, Overview of MS-Project 2000. Control of Projects: control systems, control of constraints – cost and time.

Recommended Texts
• •

Harvey Maylor, Project Management, Pearson Education, New Delhi, 2nd Edition. Prasanna Chandra, Projects: Planning, Analysis, Selection, Implementation & Review, Tata McGraw-Hill Publishing Company Ltd., New Delhi, 6th Edition. United Nations Industrial Development Organisation, Guide to Practical Project Appraisal – Social Benefit Cost Analysis in Developing Countries, Oxford & IBH. Jack R. Meredith, Project Management: A Managerial Approach, Wiley Publications, 1st Edition.

Instructions
The external paper will carry 50 marks and would be of three hours duration. The question paper will be divided into three groups, i.e., I, II, III. The question paper will consist of nine questions, three from each group. Candidates will be required to attempt five questions in all, selecting not more than two questions from each group. The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks
School of Management Studies, Punjabi University, Patiala

2 MBA Part-II (Semester-III)

302 Software Lab (Internet & Ecommerce) Course Overview
The course imparts understanding of the concepts of e-business like Internet infrastructure, payment systems etc and to work on a project where the student will – Design, develop and publish a complete E-Commerce and Business related Web Site.

Course Syllabus
Group I: Introduction to E-Commerce, E-commerce business models, Electronic payment systems. Web Servers: HTTP Request Types, Introduction to Microsoft IIS, Creating Virtual Directory, WWW service, FTP Service. Building and executing HTML using Microsoft FrontPage: Formatting, and aligning text, tags, attributes and values, Adding units, linking, pales, working with images, Fonts, creating tables, working with Frames and building Forms. Group II: JavaScript:(Data Types and Literal, Type Casting, Creating Variables, Incorporating variables in a Script, The JavaScript Array, The Elements of an Array, The JavaScript Array and its length Property); Operators and Expressions in JavaScript (Arithmetic Operators, Logical Operators, Comparison Operators, String Operators, Assignment Operators, The Conditional Expression Ternary Operator, Special Operators); JavaScript Control Statements; Conditional Checking (If - then - else), Endless Loops (For Loop); Functions in JavaScript (Builtin Functions, User Defined functions, Declaring functions, Place of Declaration, Passing Parameters, Variable Scope, Return Values, Recursive Functions); Placing text in a Browser; Methods and Events, Dialog Boxes (The Alert dialog box, The Prompt dialog box, The Confirm dialog box). The JavaScript Document Object Model. Group III: Attaching VBScript to a page, VB Script Event Procedures, Object Hierarchy, VB Script-interaction with Form. Active Server Pages: Working with ASP Pages, ASP Objects, File System Objects, Session, ASP and data access, making queries with ASP.

Recommended Texts
• E-Commerce: Business, Technology, Society, Second Edition by Kenneth C. Laudon, Carol Guercio Traver , Addison Wesley Publishing Company, 2nd edition ,2003. Introduction to e-Commerce, 2/e by Jeffrey F. Rayport, Bernard J. Jaworski, Tata McGraw-Hill/Irwin, 2nd edition (2003). Ivan Bayross Practical ASP BPB Publications, 2003. Roussel A. John, Mastering ASP, BPB Publication, 2003. Mitchell Scott and James Atkinson, Teach Yourself Active Server Pages 3.0 in 21 Days. Techmedia – India Publications, 2002. Deitel & Deitel, Goldberg , Internet & World Wide Web, Pearson publications, 2004.
School of Management Studies, Punjabi University, Patiala

• • • • •

Patiala . Evaluation Internal: 50 marks is Lab based. The evaluation will be as follows: 1. 2. Instructions School of Management Studies. 2004.3 MBA Part-II (Semester-III) • Ivan Bayross Web Enabled Commercial Application Development using HTML. Punjabi University. JAVA SCRIPT BPB Publications. Evaluation of practical will be joint by the External and Internal experts and will be from 50 marks.

selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks School of Management Studies. Sales Organisation – Structure and Control. Group II: Nature & Scope of Advertising Research. 1990. Candidates will be required to attempt five questions in all. Sales Forecasting. The question paper will consist of nine questions. Merits and Demerits of various media types. Punjabi University. Routing.. i. Patiala . Consumer Behaviour and Advertising. The growing significance of process of advertising deserves the same focus and attention. Advertising Budget Group III: Measuring Advertising Effectiveness. New Delhi. Instructions The external paper will carry 50 marks and would be of three hours duration. 5th Edition.e. II. Winter and Zeigler. Supervision & Appraisal. Tata McGraw-Hill Publishing Company Ltd. their Training and Development. Legal framework of Advertising. Still & Govani. 1998. Motivating Sales Personnel. Sales Management. Carving Territories. Course Syllabus Group I: Nature and Scope of Sales Management. Media Planning . III.4 MBA Part-II (Semester-III) 303 Advertising and Sales Management Course Overview The primary objective is to make students familiar with basics of Sales Management and the duties & roles played by salesmen. Advertising Ethics and Unethical Practices. Emerging media. I. Recommended Texts • • Condiff. New Delhi. three from each group. Role of Advertising Agencies. Prentice-Hall of India. Wright. The question paper will be divided into three groups. Quota Sales Call Planning. Recruitment and Selection of Sales Personnel. Process of advertising – Copy testing. Advertising. Deceptive advertising.. Organising.

Marketing Research: An Applied Approach. 1995. Punjabi University. Kinner. Research for Marketing Decision. Tull and Album. Scope and Concept of Marketing Research. Descriptive and Causal Research. Research Designs and their applications: Exploratory. McGraw-Hill. Difficulties in Measurement. Instructions The external paper will carry 50 marks and would be of three hours duration. Candidates will be required to attempt five questions in all. Group III: Report Writing and Presentations. Distribution Research. 5th Edition. Marketing Research and MIS. 7th Edition. Recommended Texts • • • Iacabucci. Thurston Scale. III.e. Course Syllabus Group I: Nature. Semantic Differential Scale and Multi-Dimensional Scale (MDS) and Their Applications.R. Mumbai. i. Advertising Research. The question paper will be divided into three groups. three from each group. 2006. Thomson Publications. Sampling Decisions: Basics. Marketing Research. Use of Statistical Package for Social Sciences (SPSS) in Marketing Research. Patiala . Applications of Marketing Research: Demand Measurement and Forecasting. T. Multivariate Analysis: Factor Analysis. New York. Product Research. J. that need to be answered and the number of decisions. Discriminant Analysis. Nature of Attitudes and their Measurement. The question paper will consist of nine questions. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Assignment / Project Work carrying 25 marks School of Management Studies. Concepts of Validity and Reliability. I. II.C.. Likert Scale. that need to be made with respect to the choice of techniques to be used to solve a research problem. Attitude Measurement: Importance of Attitude in Marketing. and Taylor. Pricing Research.. Methods/Techniques and Determination of Sample Size. Sales Control Research. PrenticeHall of India. Marketing Decision Support Systems. Paired Comparison Scale. Cluster Analysis and Conjoint Analysis. New Delhi. Problem Analysis and Identification of MR Objectives. Group II: Measurement Process: Measurement in Marketing. Green. Motivation Research. Attitude Scaling Procedures.5 MBA Part-II (Semester-III) 304 Marketing Research Course Overview The basic objective of the subject is to find out the solutions of number of questions. Sources of Information: Primary and Secondary Data. Marketing Research Process.

6 MBA Part-II (Semester-III) Class Participation and Attendance to be of 5 marks School of Management Studies. Patiala . Punjabi University.

Mamoria. 2007. Punjabi University. Gankar.. characteristics. Recommended Texts • • • Venkataratnam. schemes of workers’ participation in management in India and their evaluation. causes for failure of collective bargaining. Comparative study of industrial relations in developed and developing economies . Industrial Relations. Machinery for solving industrial disputes under Industrial Disputes Act. II. forms and models of workers’ participation in management. Candidates will be required to attempt five questions in all. Course Syllabus Group I: Economy and labour force in India. i. need. 2007. Himalaya Publishing House. three from each group. Mumbai. Patiala . Trade Union – objectives.. The question paper will consist of nine questions. Dynamics of Industrial Relations.Role of ILO. C. importance.7 MBA Part-II (Semester-III) 305 Management of Industrial Relations Course Overview The course has been designed to make the students aware of the sensitivity of employer-employee relationship. New Role of Trade Union in the context of globalization. B. I. III. Concept. The role of government in Industrial Relations. present status. Instructions The external paper will carry 50 marks and would be of three hours duration. Oxford University Press. Industrial Relations: Emerging Paradigms. Singh. functions. 1947 at national and state level.D. 2007. The question paper will be divided into three groups. New Delhi. Group II: Industrial Dispute – nature & causes of industrial disputes. Mamoria. Group III: Collective bargaining – meaning. concepts and models. Changes in IR Post-liberalization. Excel Books. process.e.S. Industrial relations. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks School of Management Studies.. Industrial Relations and Technological Change. Importance.

Task Analysis. The module aims to develop knowledge and skill in a range of HRD activities in organizations and to relate these to the professional standards. Desimone. Human Resource Valuation and Accounting. Jon M.8 MBA Part-II (Semester-III) 306 Human Resource Planning and Development Course Overview This module is designed to consider the theory and role of human resource planning and development in organizations. three from each group. Managing Change. Redeployment and Exit Strategies.. Human Resource Management: A Managerial Tool for Competitive Advantage. Instructions The external paper will carry 50 marks and would be of three hours duration. HRD strategies and experiences in India. 2004. and David M. Wiley. Models and Techniques of Manpower Demand and Supply Forecasting. Diane. process. Werner. concepts. Randy L. Course Syllabus Group I: Macro level manpower planning and micro level manpower planning. The question paper will consist of nine questions. and link it to policies and practices required in organizations for effective people management. Human Resource Development. Work Force Flow Mapping. goals and challenges. Recommended Texts • • • Papalia. HRD in culturally diverse environment. III.e. Retention. Multi-skilling. I. Potential Appraisals. New Delhi. Harris. Punjabi University. The question paper will be divided into three groups. Candidates will be required to attempt five questions in all.. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks School of Management Studies. Training Retraining. HRD climate and processes. Coaching. and barriers. Career Development. Stock taking. Group II: Career Management and Career Planning. Patiala . Tata McGraw-Hill Publishing Company Ltd. Group III: Role of an HRD Professional. It covers the practical application of personnel theory. Developmental Supervision and Leadership (identifying corporate leaders and analyzing their role in building up their organizations). Organizational Human Resource Planning: factors affecting. Counseling and Mentoring. Human Development. i. (studying these trends in Indian and international context) .HRD evolution. 2006. II. Motivational aspects of HRD. Behavioural factors in Human Resource Planning. human resource planning and the government. Lawrence S. Kleiman. Performance Planning. Organizing for HRD. Thomson South-Western Press. Wastage Analysis. 3rd Edition.

Punjabi University.9 MBA Part-II (Semester-III) Class Participation and Attendance to be of 10 marks School of Management Studies. Patiala .

types and their role in economic development. market risk. Indian Financial System. private and foreign banks. Banking sector reforms in India. and investment finance and about the various risks faced by financial institutions.e. Group II: Development Banking in India: concept evolution. 3rd Edition. Reserve Bank of India: Its functions and role as a central bank. interest rate risk..M. Financial Markets and Institutions. Instructions The external paper will carry 50 marks and would be of three hours duration. technology and operational risk. i. types of risks: credit risk. Group III: Non-Banking Finance Companies (NBFCs): Introduction. models. Micro-Financing: concept. 5th Edition. III. L.M. Insurance Industry in India: evolution. Management of Indian Financial Institutions. Course Syllabus Group I: Financial Institutions in India: An overview. their role and performance. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks School of Management Studies. Khan M. New Delhi.. Mumbai. structure of Indian banks: public. insurance sector reforms. 2009. The question paper will consist of nine questions. Banking system in India: An overview. Recommended Texts • • • • Anthony Saunders and Marcia Million Cornett. II. 2008. liquidity risk. regulatory framework. development finance. Patiala . problems and prospects. Tata McGraw-Hill Education Private Limited. Candidates will be required to attempt five questions in all. growth. evolution. progress and growth. The question paper will be divided into three groups. three from each group. Financial Institutions and Markets. 2007. foreign exchange risk. 5th Edition. An overview of risks faced by FIs. Srivastava. structure and promotional role. Bhole. 2009.10 MBA Part-II (Semester-III) 307 Management of Financial Institutions Course Overview The basic objective of this course is to acquaint the students of finance with the working. Tata McGraw-Hill Publishing Company Limited. Punjabi University. and its role in poverty alleviation.Y. Himalaya Publishing House. I. R. performance and regulations of commercial banking. Tata McGraw-Hill Publishing Company Limited.

Punjabi University.11 MBA Part-II (Semester-III) Class Participation and Attendance to be of 10 marks School of Management Studies. Patiala .

The question paper will consist of nine questions. Candidates will be required to attempt five questions in all. New Delhi.12 MBA Part-II (Semester-III) 308 Financial Services and Markets Course Overview This course is aimed at providing the basic understanding of financial markets that how the markets are inter-linked.. major problems and deficiencies. Patiala . Khan. types. i. III. Bhole. 4th Edition. Factoring: types. Financial Market Environment. Financial Institutions and Markets. The course also provides an overview of various financial services. Regulatory Framework. Group III: Merchant Banking in India: Role and functions.. New Issue Market. Course Syllabus Group I: Financial system in India: An overview structure and growth. Instructions The external paper will carry 50 marks and would be of three hours duration. II. types and functions of credit rating agency. The question paper will be divided into three groups. Punjabi University. characteristics. I. L.Y. legal and financial Aspects. Leasing. Forfeiting: meaning and mechanics. 2007. Tata McGraw-Hill Publishing Co. 4th Edition. Tata McGraw-Hill Publishing Co. Mode of Raising Capital from Primary Market. structured and regulated. venture capital: meaning. Ltd. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks School of Management Studies. New Delhi. Major problems faced by Indian Financial Services Sector. Regulations and Recent Development. Capital Market in India: Constituents. regulations and as to the performance related issues. Regulations and Recent Development. SEBI guidelines relating to merchant banking. and SEBI guidelines relating to venture capital funds. Money Market in India: Constituents. Credit rating: Meaning. Ltd. financial legal and tax aspects. SEBI Guidelines relating to primary market. structure and significance. Recommended Texts • • M. 2006. Financial markets in India: Structure and significance. Mutual Funds: Meaning. SEBI guidelines relating to MFs. three from each group. hire purchase. types.. Financial Services. process and methodology of credit rating. Meaning. M. Group II: Financial Services in India: Nature types. their emerging role.e.

8th Edition. Candidates will be required to attempt five questions in all. Punjabi University. 1987. Statistical Quality Control for Manufacturing Managers. Krajewski.. Course Syllabus Group I: Production Planning and Control functions. New Delhi. Group III: Statistical Quality Control Methods: Process control charts. Operations Management. Prentice-Hall of India. Capacity Planning. Modern Production/Operations Management. Inventory models.13 MBA Part-II (Semester-III) 309 Production Planning and Control Course Overview As the subject has derived greater attention in Business Management thus the students would be made conversant with the tools of PPC which would be useful in coordinating the activities of production system by proper planning and control systems. three from each group. relevant costs. Production and Operations Management. 6th Edition. Buffa. Types of production systems. methods Material Requirement Planning. I. The question paper will consist of nine questions. Sales Forecasting: Forecasting techniques. Applications. John Wiley & Sons. Inventory control systems. Wiley Series. Paneerselvam. Sampling Plans. Job shop scheduling. Aggregate Planning: concept. scheduling for continuous production systems. New Delhi. Batch shop scheduling. Forecast errors. Process Capability. Operations Scheduling: Forms of schedules. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks School of Management Studies. Dispatching and Expediting. Messina. 2nd Edition. Acceptance Sampling: Operating Characteristic curve. Patiala . Instructions The external paper will carry 50 marks and would be of three hours duration. II. Recording progress and feedback. William S. R. Lee J. The question paper will be divided into three groups. Recommended Texts • • • • Elwood S. Group II: Linear Programming: Basic concepts. III. i. PrenticeHall of India.e.

FOQ & FOC Systems. EOQ with Quantity & Price discounts. Kanishka Bedi. Oxford University Press. Economic Production Quantity. Inventory Information Systems. Types of Inventories.. and profitability of a business organization and to introduce the student to the formulation and application of methods and models for Inventory Management. VED analysis etc. ERP and Inventory Management. HML. Queuing Theory in Inventory Control. Simplification & Standardization of Inventories. II. Operations Research in Inventory Control: Application of Linear Programming. Material Requirement Planning. Probabilistic Inventory Control Models. Modern Production/Operations Management. Classification of inventories. i. III. three from each group. Standard Order Quantity. picking and shipping. and (3) analyze and develop inventory management policies under deterministic and stochastic environments. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: School of Management Studies. Operations Management: Processes and Value Chains. Candidates will be required to attempt five questions in all. Group II: Inventory Management and Control: Inventory costs concepts. Importance of Inventories in a manufacturing organisation. Recommended Texts • • • Elwood S. Safety Stock. The question paper will consist of nine questions. Applications of Computers to Inventory Management & Control. 8th Edition. Buffa. Requirement of Materials. The question paper will be divided into three groups. JIT and Inventory Management. Krajewski. Economic Order Quantity with & without shortages.14 MBA Part-II (Semester-III) 310 Inventory Management Course Overview The objective of this course is to provide the student an appreciation of the crucial role of Inventory and Materials Management in the efficiency. FSN. At the conclusion of the course students should be able to: (1) monitor inventory levels and projected item availability. Inventory Control Models: Static & Dynamic Inventory Control Models.e. (2) perform basic warehousing operations including receiving. Supply Chain Management & Inventory Management. Selective Inventory Control Techniques: ABC. Evaluation of Inventory Performance. competitiveness. Service Levels. Instructions The external paper will carry 50 marks and would be of three hours duration. Group III: Inventory Checking & Accounting. putting away. Course Syllabus Group I: Fundamental concepts of Inventory: Introduction. Prentice-Hall of India. Codification of inventories. Factors Affecting Inventory Control. Materials Handling & Warehouse Management. EOQ under Fluctuating Demand. Production and Operations Management. Lee J. 8th Edition. Patiala . Re-order point. Functions of inventories. Wiley Series. Punjabi University. Inventory Control Concepts: Lead Time. I. New Delhi. 9th Impression. 2006..

Patiala . Punjabi University.15 MBA Part-II (Semester-III) Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. School of Management Studies.

Written paper will be from Group-I and Group-II only. DBMS objectives and 3-Schemes Architecture. not more than two to be attempted from each group. 1999.16 MBA Part-II (Semester-III) 311 Database Management Course Syllabus Group I: Database Preliminaries: File concept. Group III: Introduction to oracle 8i. Normal forms. Sudarshan. Recommended Texts • • • Date C. Henry F. Recovery manager. Catalogues. 3. Punjabi University. Korth and S. 2. Six questions to be set. Narosa Publishing House. 1997. Client-server databases. 3rd edition.J. Group II: Software organisation of typical DBMS: DBMS Software structure. Duration for the paper will be two hours. Relational model integrity rules. relational and Semantic model. Query Optimizer and Access planner. Data dictionary. 4. functions. Ivan Bayross. PLSQL Programming environment. BPB Publications. Third edition.. History of evolution of databases. SQL as language of DBMS. Transaction Processing System: concurrency control manager. Patiala . Relational Database theory: Tables and Relations. McGraw-Hill. Network. three to be attempted. An Introduction to Database Management Systems. 1998. Practical: Group-III carries 40 marks which will be jointly evaluated by Internal and External experts. triggers. Databases. Query Translator. Buffer manager. New Delhi. Theory: Group-I and Group-II carry 30 marks each (External and Internal). Hierarchical. procedures and packages. Abraham Silberschatz. Database concept. File vs. Database Management System. Relational Model Operators. Oracle Developer 2000. School of Management Studies. Instructions 1.

The question paper will consist of nine questions. Frank J. 1992. Managerial Issues Related to Telecommunication. Corporate Strategy and World Transformation. Internet and Extranet in Business Organizations. Group III: Managing in the Market space.17 MBA Part-II (Semester-III) 312 Telecommunications for Business Course Syllabus Group I: Computers and Communications: The Information Technology: The Concept of Global Village. I. Wastport. Enterprise Resource Planning Systems.e. 2nd ed. Guide to Connectivity. Inter-Organizational Information Systems. Group II: Client/Server Computing. California. Communication Servers. Darrel. II.. Interactive Video. Electronic Commerce and Internet. On-line Information Services. Ziff-Davis Press. Using Internet for Business EIS. Digital Networks. Electronic Data Interchange and its Applications. Local Networks. Electronic Bulletin Board Systems. California. Electronic Technology. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. Wireless Networks. Candidates will be required to attempt five questions in all. Emeryville. 1995. 1992. The Internet. Frank J. ZiffDavis Press. Emeryville. i. The question paper will be divided into three groups. School of Management Studies. Applications of Internet. Communications Networks. III. three from each group. Value Added Networks. Punjabi University. Maurice. Quorum Books. Patiala ... Recommended Texts • • • Derfler.. Instructions The external paper will carry 50 marks and would be of three hours duration. Communications Channels. Estabrooks. Internet as a Vehicle for transacting Business. Guide to Linking LANs.

Measurement of Exposure. New Delhi. The question paper will be divided into three groups. Exposure Management Techniques. IRP. The Foreign Exchange and Money Markets Guide. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. New York. International Financial Management.. Shapiro A. Levi M. 2nd Edition. Ltd. Group III: Cost of Capital for Foreign Investments. Forward rates. 3rd Edition. II. Currency Futures. Capital Budgeting for MNCs. Foreign Exchange Market: Organization. Candidates will be required to attempt five questions in all. Course Syllabus Group I: International Finance: Major dimensions and recent trends in the globalised financial markets. Translation Exposure and Economic Exposure. Rusnick. International Parity Relationships and Forecasting Foreign Exchange Rates: Exchange Rate Theories (PPP. Financing Foreign Trade.e. School of Management Studies.. IFE). International Taxation Environment. Currency Quotes. Strategies for Exposure Management. John Wiley & Sons. New York. 2000. III. Spot rates. Currency Options and Swaps. i. Eun and Bruce G. International Finance: Financial Management and International Economy. 4th Edition. Tata McGraw-Hill Publishing Co. Premium and Discounts. Patiala . Types of Exposure: Transaction Exposure. Instructions The external paper will carry 50 marks and would be of three hours duration. McGraw-Hill.. Recommended Texts • • • • Michael S.. 7th Edition. Cross rates.18 MBA Part-II (Semester-III) 313 Multinational Financial Management Course Overview The course has been developed to acquaint the students with the basic terminology linked with Foreign Exchange markets. Spot market and Forward market. Group II: Foreign Exchange Exposure and Management. measurement of foreign exchange exposure and hedging against such risk. The question paper will consist of nine questions. three from each group.. Multinational Financial Management. I. Julian Walmsley. Multinational Cash Management. Forward Contracts and their significant features. John Wiley & Sons Inc. 2004. Punjabi University. Spread. Parameters and Constraints on Exposure Management.

Shaw. Thomson Learning. International Marketing-Analysis and Strategy. Direction and Quantum of India’s Exports. its differentiation from domestic marketing. Graham.e. Subash C. three from each group. Candidates will be required to attempt five questions in all. IBRD. Institutional infrastructural framework for export promotion in India.19 MBA Part-II (Semester-III) 314 International Marketing Course Overview The course has been developed so as to acquaint the students with environment. i. i. Tariff and Non-Tariff Barriers. i. Documentation for Exports. 6th Edition.e. and steps/stages involved in their formation (Customs union to common currency). Fiscal and Non-Fiscal Barriers. Cateora and John L. Patiala . Bilateral agreements. The question paper will consist of nine questions. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. WTO. New Delhi. EPCs. Mumbai. School of Management Studies. Emergence of trading blocks like E. Turnkey projects.e. Jain. Role of International Institutions like IMF. International Marketing. U. institutional and decisional aspects of International Marketing. Group II: India and World trade. Recommended Texts • • • Onkvisit. 2004. Registration. The question paper will be divided into three groups. procedural. ECGC. 12th Edition. International Marketing mix. Group III: Shipping and Transportation.. 4th Edition. International Product lifeCycle.identification of markets. Commodity Boards etc. Various forms of International business. Export & Import policy. Promotion and Pricing in International marketing. III. Constraints in International marketing. Instructions The external paper will carry 50 marks and would be of three hours duration. Course Syllabus Group I: Nature & Scope of International Marketing. International Marketing. Production and clearance of goods for exports. Prentice-Hall of India. II. I. Punjabi University. McGraw Hill Company. Economic environment in International Marketing. Philip R. 2004.Joint-ventures.

II. Retailing Environment Economic environment. The question paper will consist of nine questions. Michael Levy M. benefits and types of retailers. Course Syllabus Group I: Retailing-Definition and Scope. Benefits to manufacturers and wholesalers. Group III: Designing a Retail Organization Structure . 2003. Evolution of Retailing-Factors behind the change of Indian retailing industry. Retail Marketing Management. Retail Management.e. Pearson Education. Benefits to the economy. Competitive environment. Ltd. New Delhi. Recommended Texts • • • • Berman B. Classification of Retailers – Store-based retailers. and Barton A. Patiala . Pearson Education. David Gilbert. New Delhi. New Delhi. Forms of Retail organization – levels of organization. Non-store Retailer. Natural Selection. III.. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks.. Legal environment. Candidates will be required to attempt five questions in all. The Art of Retailing. Chain store organisational structure. Group II: Theories of Institutional Change . three from each group. The question paper will be divided into three groups. Retail Organization Structures Independent store organizational structure. Tata McGraw-Hill Publishing Co. Instructions The external paper will carry 50 marks and would be of three hours duration. Retailing Management. R. 2003.Benefits of Retailing. New Delhi.Defining Organisational objectives. Technological environment. and Evans J. 2002.Wheels of Retailing. Benefits to Customers. Tata McGraw-Hill Publishing Co. J. Dialectic Process. and understand the steps involved in designing an appropriate retail organization structure. i. Ltd. Retail Accordion..20 MBA Part-II (Semester-III) 317 Management of Retail Organisation Course Overview The objective of this course is to introduce students to the basic scope.. School of Management Studies. Retailer's Role in Distribution Channels .. Identifying Organisational tasks. Punjabi University. Weitz. 2006. Department store organizational structure. I. Lamba A.

metro geography.Gaps Model for improving the Quality of Service . Retail Management.. i. Patiala . Consumer Buying Process.21 MBA Part-II (Semester-III) 318 Retail Consumer Behaviour Course Overview The objective of this course is to understand the role of retail customer in the success of a retail store. Buying situations. Pearson Education. Buying centers. R. The question paper will be divided into three groups. Gaining Strategic advantage through customer service – nature of customer service. Consumer Behaviour. McGraw-Hill Publishing Company.. Prentice Hall of India. III. buying scenes. non-metro geography. three from each group. Service Recovery-listening to the customer. & Della Bitta. School of Management Studies. 2002.e. Buying influences. Group III: Customer Evaluation of Service Quality . 2003. resolving problems quickly. Berman B.knowledge gap. New Delhi. standards gap. Group II: Geographic Analysis – regional market. 3rd Edition.Age distribution population. The question paper will consist of nine questions. Course Syllabus Group I: Demographic Analysis . diversified minorities. 8th Edition. Recommended Texts • • • Schiffman and Kanuk. providing a fair solution. and understand the service quality in retail stores. customer service strategies. delivery gap. Candidates will be required to attempt five questions in all. D. working women. I. Types of consumer decision . Punjabi University. II. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. New Delhi. Instructions The external paper will carry 50 marks and would be of three hours duration. shrinking household. Income Urbanization. New York. Consumer Behaviour.making. and Evans J. Hall Louden.Buying considerations. Consumer Buying Behavior . communications gap.

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