P. 1
Incredible India

Incredible India

|Views: 8|Likes:
Published by Anindita Basak

More info:

Published by: Anindita Basak on Jul 14, 2011
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less





517 kilometers (4.Mainland India is bounded by the Indian Ocean on the south  The Arabian Sea on the west The Bay of Bengal on the east Bordered by Pakistan to the west. and Bangladesh and Burma to the east. the People's Republic of China and Nepal to the north. In the Indian Ocean. . India has a coastline of 7. while India's Andaman and Nicobar Islands share maritime border with Thailand and the Indonesian island of Sumatra in the Andaman Sea.700 mi). mainland India and the Lakshadweep Islands are in the vicinity of Sri Lanka and the Maldives. Bhutan.

O&M Delhi). Incredible India was conceptualized in 2002 by V Sunil (while he was Creative Director. This resulted in the iconic Incredible !ndia logo. Ministry of Tourism. The primary objective of this branding exercise was to create a distinctive identity for the country. Joint Secretary. generating a 16% increase in tourist traffic in the first year. . and Amitabh Kant. The campaign successfully established India as a high-end tourist destination. where the exclamation mark that formed the I of India was used to great effect across all communications.The first marketing initiative of its kind.

.Ministry of Tourism. All approved tour guides are required to carry a photo identity issued by the Ministry of Tourism and the Archaeological Survey of India and are required to present it on request. Government of India advises use of only authorized and approved tour guides and tour operators for a pleasurable and trouble free holiday in India.

the name given to India because every thing is incredible here the people. cuisine. literature. health. religion. performing arts. history. architectures. due to its amazing quality of art and culture preserved by Indian people the name given as INCREDIBLE INDIA. culture.‡Incredible India. medicine. arts monuments. painting and languages. traditions. monuments. . customs. beliefs. ‡Explore India with best Travel and tour operators. ‡ India's heritage is like a colorful spectrum of multiple facets like crafts. travel. attitude. ‡Heritages of India reflect the influence of existing cultures.

Facilities of Incredible !ndia !ndia .

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->