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Evaluation Trends and Opportunities
Evaluation Trends and Opportunities “Updating yourself with the marketing trends in a region is highly important for a ready-to-launch entrepreneur. A good understanding of how things work along can prove to work in favor of your venture. According to Lambing and Kuehl (2007) “Regardless of whether it is an upheaval in
Trends Influencing the Retail Industry The green effect has been brought about by many environment concerned users. Setting up a business isn’t all that an entrepreneur is supposed to focus on . And. Pay special attention to all the risks and factors associated with your success in order to come up with the best venture. it may not be so simple to deduce the impact of each on the environment but retailers should most certainly take into account the factors that will affect the environment. Step into analyzing all the trends and then find out if your business is a good and practical idea. The debate is quite heated.Evaluation Trends and Opportunities 2 existing markets or the emergence of a new one. dedicate a huge amount of time to understand how the business may turn out if launch. Think up of new store formats and layouts that can reduce the harmful impact on the environment. Lambing and Kuehl (2007) once again quoted. An example of such a risky setup is retail. “The independence of an entrepreneurial company allows it to move quickly when something changes or a new opportunity arises”. even though it’s huge but it entails numerous marketing trends that you need to have in place in order to maximize your investment. as well. small businesses have important advantages that allow them to succeed”. All risks and profits should be realized prior to establishing yourself in order to have a thorough understanding of the future of your business. it is this very independence which makes entrepreneurs realize the risks related to their business and act proactively as compared to organizations lurking on new opportunities. rather. A great environmental step today is “online shopping”. A lot of consumers have concerns about using plastic bags for their . Numerous studies have been carried out to prove whether online shopping or conventional shopping is detrimental for the environment one of which is Comparing the Environmental Impact of Online and Conventional Shopping: Auditing ‘Last Mile’ Anomalies (2009).
Evaluation Trends and Opportunities 3 goods. size 16 and up need to be produced in bulk since the population in this certain size is relatively more than others. Hence. many entrepreneurs leech on this opportunity and open up fancy boutiques so that these customers can avoid the travelling and get their work done in no time. this becomes quite a lucrative opportunity for you to begin with. A lot of stores simply work along with the inventory they have. Business Opportunity Since a lot of consumers are looking out for plus size clothing. all at once. . These malls have been established at ideal spots such as developing areas where the income of a the households in the locality is high. For instance. you simply cannot ignore the fact how much of a certain age group focus more on buying clothing apparel than furniture or vice versa. This may seem too awkward but your light and sound system should be ideal for consumer shopping. They hardly consider the fact that plus sizes are now a rising case. they realize that this is not a healthy product hence should be replaced with something simpler and easier to dispose or recycle. They get to pick up their grocery and get the retail therapy. most consumers have to go online to determine their sizes. An interesting piece of information can be highlighted form the shift in psycographhic trends. people prefer to get their shopping done from regional malls rather than local shops. Demographic trends have a lot of importance. Hence. If you’re thinking of entering the clothing industry then apart fro making such of the age groups you target make sure that you have the plus-size trend data available with you. too many fluorescent lights will simply turn away customers and blaring music will create noise pollution and eradicate that consumer’s peace of mind. under the same roof. as well. You need to take into consideration the discussed trends in order to work out your venture well. This data has been researched by Peterson (2009).
a profitable one. Risks and Rewards Numerous risks are involved in entrepreneurial ventures and there is no other way to get out of them other than dealing with them. So. The rise in plus-sizes has emerged as an opportunity that no entrepreneur should pass on. If you’ve priced it slightly higher to justify the goodwill of the product then you might also feel that potential customers are drifting away since they’re charged very low online and no sane human being would want to miss out on a money saving opportunity. the availability of plus size options is always a treat for these people and they immediately get the positive vibes from the store. instead of . if you’ve opened up the plus size clothing store then you might not have to interact with customers so much since they’ll be used to buying their stuff online and will barely feel the need to visit your store. they wouldn’t have to stick with shopping online. Here. So do not be afraid when these risks face you directly. For instance. According to Barringer and Ireland (2008) “Many companies have been started by people who have experienced a problem in their own lives”. An access to such platforms on such a commercial basis would have consumers shopping from almost any outlet in the US rather than running from one location to another. your customers may feel the warmth and comforting welcome which they’re unable to feel at a regular clothing store. In fact. even the ones that cater to the plussizers.Evaluation Trends and Opportunities 4 How can you possibly use this business opportunity to your benefit? In the US you would probably begin with a chain store that contains all sizes of clothing. So begin today and cater to every size in the United States. only. Customers also delight at the thought of trying out clothes before they can take it with them so as to be sure of what they’re buying. this has become a demographic segment in itself and that too. There re a number of rewards also associated with your plus size clothing store. Another advantage they’d have is.
No woman is ashamed of her plus size. This is quite a significant niche which cannot be ignored. or 27 percent of all women's apparel volume”. they’re all demanding retailers to exhibit their sizes too.3 percent from 1999 to 2000. Coming back to our idea of plus size clothing. Fashion is not only within the reach of the skinny and slim ones. This market size is on the rise and there is no stopping to it in near future.7 billion to $27. “Feasibility analysis is the process of determining if a business idea is viable. As a preliminary evaluation of a business idea. rather.Evaluation Trends and Opportunities 5 panicking over the thoughts of risks. This segment of the population was very small back in 1999. Hence. the bulky ones are equally stylish and prefer a whole brand that works in their sizes. they make sure they work along with their opinions conveyed. according to Ireland and Barringer (2008).4 billion. a feasibility analysis is completed to determine if an idea is worth pursuing and to screen ideas before spending resources on them”. increasing from $24. it’s best to make the best out of this opportunity. take a good look at the rewards associated with your store and go big. The plus size clothing for either sex is a very good idea to establish firm grounds in. however been neglected due to the upsurge in trends set by zero-sizes but this . The statistics according to Barr (2001) indicates an increase from “11. Customers’ say is very important for a company. Conclusion There have been numerous retail businesses springing up in recent times but what the industry has failed to realize is the market for plus size clothing. This has. Feasibility Any idea sounds perfect for execution but it’s always wise to conduct a feasibility test on your idea prior to rolling it out. before launching it conduct the test on it thoroughly.
The Retail Digest. Retrieved from http://ehis. Prentice Hall.ebscohost. New Jersey: Prentice Hall..phoenix. Entrepreneurship. References Barringer. (2008). B. Comparing the environmental impact of online and conventional shopping: auditing ‘last mile’ anomalies. you can make a fortune out of it.R. & Ireland.D. C..). Retrieved from https://portal.edu/classroom/coursematerials/mgt_418/20101130/ . 4th ed. (2009). and Kuehl. Entrepreneurship: Successfully Launching New Ventures (2nd ed.com/ehost/pdfviewer/pdfviewer?vid=2&hid=3&sid= a9c77100-c662-4e68-8ecd-4577585793b4%40sessionmgr14 Lambing. (2007). This market size is increasing and will increase even more in future so work up your best on this opportunity. R.Evaluation Trends and Opportunities 6 does in no way mean the plus sizes do not exist. P. Upper Saddle River.
Apparel Retail. from http://www.docstoc. Retrieved from http://www. July 1). Docstoc.com/retail-trade/miscellaneous-retail/4160120-1.com/docs/3907502/APPAREL-RETAIL-August-SERVICEAPPAREL-RETAIL-INDUSTRY-REPORT-APPAREL-RETAIL The Lucrative Plus-size Market.html . Retrieved December 12. Vilma.allbusiness. (2009).Evaluation Trends and Opportunities 7 Petersen. (2001.com. K. 2010. Barr.
Evaluation Trends and Opportunities 8 .
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