Professional Documents
Culture Documents
Topline Findings
97% are regular users and 79% use daily High base of daily users and increased base of online buyers indicates growth in depth 1 in 4 access it on mobile phones, though most of them are dual users
*
(PC + Mobile)
Regular internet users = use internet at least once a month, Occasional internet users = who have used the internet in last one year
Almost all dual users have GPRS enabled phones and most have activated GPRS service on them
WAP enabled data services and GPRS activated direct browsing are the most popular mode of mobile internet usage
Poor speed and affordability are the biggest perceptual barriers in higher adoption of mobile internet usage among existing net users
they
25-35 years forms the single largest age group among internet users Their average claimed monthly family income is 3 times the national average At least 2 times higher ownership levels for the more evolved modern day assets Female user-ship inching upwards, housewives as a user base starts emerging
However, this drop is due to significant decline in the searchers only base, online buyers base actually increased by 2.5 million
(33% growth)
40% online shoppers bought online (+18% points over last year) - indicates that mere window shoppers are giving way to the serious buying-intending shoppers
Net users make good marketing audience 3/4th of them have responded to some kind of marketing stimulus when online
Top 10
Emailing Download Music Instant Messaging/Chatting Job Search PC to Mobile SMS Social Networking Info Search Engine Watch Videos Screensavers/Wallpapers Online Communities
94%
Google Yahoo Gmail Orkut Rediff Facebook Moneycontrol Youtube Blogspot 160by2
* On preferred usage basis (i.e., the site they use the most among all the sites they use)
Report Details
Study Overview
Most recent and comprehensive estimates of Internet user-ship in urban and rural India.
Estimates based on a land survey conducted between Apr 2010May 2010 among 259,341 individuals from 37,024 households in 100 cities and over 20,396 households in 1,040 villages spread across all the 4 regions of the country. Estimates cover both regular and occasional internet users as well as both computer and mobile based internet users
Insightful understanding of net usage behavior and preferences of regular online Indians.
Findings on net usage dynamics based on a sample of over 28,881 active internet user panel members with Juxt, and findings on popular online activities and website preferences based on an online survey conducted among 12,294 of these active panel members during Apr-May 2010
Understanding of online Indians as consumers and not just as faceless net users.
Includes their socio-economic status, household and financial asset ownerships, online shopping behavior and website and media preferences reported on the most used basis. Website preferences captured for 47 online verticals/domains
Methodology Overview
A land survey was conducted in Apr-May 2010 to estimate internet users in India. The survey covered towns and villages of all population strata in all the mainland states and union territories in India (covering all the key, and 69 of the total 77 regions in India as classified by NSSO) Though the selection of towns and villages was purposive, the sampling within the towns was done on 2stage random basis (firstly a random selection of polling booths, and then a random selection of households from the electoral list within each of these randomly selected polling booths); within villages sampling was done on systematic random basis (selection of every nth house in the village) Net usage dynamics, usage behavior and website preferences were captured from the actual internet users in an online survey using Juxts own 180,000+ member Internet User Panel (www.getcounted.net) The online panel and survey data was made representative of the entire online Indian population (and not just of the online panel members or those surveyed) by using demographic weights of internet users as derived from the land survey Representation weights were derived and applied on 3 demographic parameters zone, urban district/ village class and SEC; while corrections were also made for 3 parameters gender, age and preferred language of reading. Only authentic Govt. of India base population statistics were used for this purpose (NSSO/Census)
* For a detailed understanding of the methodology of the study please refer to the Methodology section of the dataset
Reports / Datasets
From 2010, all the India Online reports are available as query-based online datasets with findings presented as tables/graphs/charts (no PDF reports anymore)
There is an overall level dataset, called India Online Universe, with findings presented on the base of all internet users
In addition, there are a series of supplementary datasets with each dataset presenting findings at a specific category or user segment base level
(here the sample base is the subset of internet users belonging to a specific user segment like women , youth, SEC wise, town type wise, etc; or undertaking a specific online activity like emailing, social networking, job search, etc. The supplementary dataset outlines the internet usage behavior and preferences of these subsets of internet users only)
Note: Reporting of any supplement dataset is subject to collection of sufficient sample responses in the survey
Job Search
Matrimony
Speed Online
Corporate Online
Corporate employees on the net
Online Lingua
Vernacular language net users
Techie Online
Pricing*
Overall Internet User Level Dataset
Single Datasets
India Online Universe Rs. 150,000
(data at all internet users level only)
Combo Datasets
+
India Online Landscape
(master dataset all internet users, urban, rural, state-wise, town classwise, urban district-wise for top 25 urban districts)
Up to 4 consumer segment or vertical category datasets 5 - 9 consumer segment or vertical category datasets 10 -15 consumer segment or vertical category datasets
Rs. 300,000
+ +
Rs. 450,000
Rs. 600,000
* Key Findings PowerPoint Report for any dataset (only on order) Rs. 50,000 per dataset
* 10.3% service tax extra
Delivery Timeline
: Overall Level Datasets (India Online Universe / India Online Landscape) Week of 26th July 2010
: Supplementary Level Datasets 2 days per dataset thereafter from date of order
: PowerPoint Report 1 week per dataset report thereafter from date of order
Reporting Format
Total internet using households, No. of internet users per household, Total Internet using individuals Regular internet users (at least once a month) versus occasional internet users Users accessing internet from only mobile, only computers, both mobile and computers
Online shopping behavior (Only in Online Travel and Online Shopping Dataset)
Penetration of online shoppers (only search) and buyers (search and buy), Reasons for not buying online where applicable Travel products bought and searched in last 1 year, search-to-buy ratios, frequency of buying, average monthly spends Non-travel products bought and searched in last 1 year, search-to-buy ratios, frequency of buying, average monthly spends Online payment modes used Motivations of buying online and problems faced while buying online
Contact Details
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Marg, Lane 2, Said-ul-Ajaib, New Delhi 110030
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