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Garnier

Garnier

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Published by Shruti Gaind

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Published by: Shruti Gaind on Jul 17, 2011
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05/12/2014

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PRESENTATION ON MARKET ANALYSIS OF GARNIER

. skin care products under the name. and most recently.Garnier: Garnier is a division of L'Oreal that produces hair care products. that are sold around the world. including the Fructis line. Nutritioniste.

but the company soon branched out into other cleansing and beauty products. .About Loreal:    In 1909. the original L Oréal. the Société Française de Teintures Inoffensives pour Cheveux ("Safe Hair Dye Company of France"). L Oréal now markets over 500 brands and many thousands of individual products in all sectors of the beauty business. Schueller registered his company. L Oréal got its start in the hair-color business.

The products currently sold by Garnier are:         Sleek and Shine shampoo Body and Volume shampoo Normal shampoo Dry or Damaged shampoo Sleek and Shine Anti-Dandruff shampoo Fine shampoo Fortifying shampoo .Tagline: 1)Take care. 2)For hair that shines with all its strength. Garnier sells an array of products ranging from styling products to shampoos and conditioners.

Product Line: .

.Sunsilk: Sunsilk is the name of a brand of hair care products for women produced by the Unilever.

About Sunsilk:     It was launched in 1954 in the United Kingdom Sunsilk products are available in over 50 countries throughout Asia. Sunsilk is the only brand to see the world through women's eyes. Since its launch in April 2006. The Middle East. the new Sunsilk range for blondes. North Africa and Latin America. . where is known as Sedal. . brunettes and reds has been taking the European market by storm.

Tag Line: Understanding what girls want & how girls feel The products currently sold by Sunsilk are:         Sunsilk Colour & Shine Sunsilk Silky & Straight Sunsilk Waves & Curls Sunsilk Respect & Balance Sunsilk Anit-Poof range Sunsilk Anti-Flat range Sunsilk Deeply Brunette Sunsilk Passionately Re .

Product Line: .

Garnier has high range of products as compare to sunsilk Garner produces wide range of cosmetics like creams. L'Oréal is active in the dermatological and pharmaceutical fields.Comparison between Garnier and Sunsilk         Garnier is a product of loreal group which is worlds largest cosmetics and beauty company.gel etc wher as sunsilk deals with only shampoo Garnier has stronger market Garnier targets customer of all age group where as sunsilk genrally targets young girls for example gang of girls Garnier also has mild shampoos and various other hair cosmetics . L'Oréal is also the top nanotechnology patent-holder in the United States. Loreal group provides shampoo for consumer market as well as professional market where as sunsilk is made only for consumer market.

In this way Garnier is targeting Indian women who still believe in using herbal products for conditioning their hair.Garnier claims that these shampoo contains Plant Milk and other herbal products which make us feel our hair lighter and stronger . Garnier have re-launched their herbal shampoo series Ultra Doux .New Market Segments: To compete with the current market competitors of Indian Market like Vatika and Himalya etc. .

Product Line: .

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