Handlooms have remained not only one of the important options of livelihoods but have also been the

saviours of the various traditional skills that have been inherited by the weavers over generations. The unique and high-skill oriented processes for creating the exquisite fabrics have helped the handloom tradition survive the onslaught of automated production systems. It is estimated that today there are about 4.60 million handlooms in the world out of which about 3.9 million are in India. The total handloom production in India was about 5493 million square metres during 2003 04. While the major producers are India followed by Bangladesh, Pakistan and Nepal, the main importers of textiles & clothing were the USA, UK, France and Italy. AImportance of Handloom 1. Handlooms are a part of an age old Indian tradition 2. Largest Handloom industry in the world 3. Handloom sector is one of the largest employer in the country 4. About 65 lakh of low income group people are directly or indirectly employed 5. Total 35 lakh looms spread practically all over India (Household looms-33 lakhs & Non House hold-2 lakhs) 6. Over 469 Handloom clusters in the country

7. Average Productivity per loom per day of 5.12 meters BFeatures of Handloom 1. Element of Indian culture & rich artistry 2. Uniqueness intricate designs 3. Flexibility of production in small batches 4. Constant scope for innovation 5. Adaptability 6. Rich comfort factor 7. Eco-friendliness 8. Niche products cant be made on Power loom 9. Small volumes of Niche products possible only on Handlooms 10. Consumer perception Uniqueness in clothing and pride of being different than others 11. Multiple Handloom products with fusion of traditional and trendy designs are possible. 12. Growing concern on Social responsibility, Ethical sourcing, Sweat- Shop conditions and pro-poor approach among international buyers. CPure Handloom Products guaranteed by Handloom Mark by Government Of India

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