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Consumerism is a social and economic order that is based on the systematic creation and fostering of a desire to purchase goods and services in ever greater amounts.
A variety of goods and services to choose from. A higher growth rate economy.Positive Consumerism Effects: More industrial production. More comforts for a better living style. Increased production will result in more employment opportunities. More goods and services available. More advertising since goods manufactured have to be sold. .
Consumerism has also resulted in ecological imbalances. . Material wealth is the deciding factor about whether a society is highly developed or not. Consumerism is also depleting the natural resources of the respective country.. rat race to earn more forced to cope up with stress and other work related tensions. Personal relationships also get affected Cheaper goods are imported affecting the growth of locally based manufacturing industries. The natural habitat is being destroyed Global warming will eventually result in health problems. Crime rate also increases as wants possess expensive gadgets increase. Spiritual values are underplayed.Negative Consumerism Effects: Craving for goods is high.
people replace their goods with newer ones. People have money to purchase goods in plenty. .TREND In consumer society. The question of repair does not arise.
.Marketing Concept Marketing Concept came into being with marketers realized that they would be able to sell more if they knew what was required by the consumers.
` Consumer Protection is basically safeguarding the interests of ordinary consumers in their daily transactions like the buying of goods or hiring of ser services services. .
` ` ` ` ` ` Illiteracy and Ignorance Unorganised consumers Duplicate goods Deceptive advertising Malpractices of businessmen Freedom of enterprise .
` ` ` ` ` To Organize Consumers Provide market information Importance of physical safety Avoiding monopoly Informing consumer about their basic rights .
` ` ` ` ` ` Right to Safety Right to Information: Right to Choose Right to be Heard Right to Seek Redressal Right to Education .
Critical Awareness ` Action ` Social concern ` Environmental Awareness ` Solidarity ` .
` ` ` ` Business Self -regulation Consumer Self-help Consumer¶s Association Government Regulations .
Consumer Protection Act .1986 .
The Consumer Protection Act was enacted in 1986. Amendments were made in 2002. The Act applies to the whole of India except the State of Jammu and Kashmir. . An Act to provide for the better protection of the interest of the consumers. Establishment of Consumer Councils and other authorities for the settlement of consumers¶ disputes.
known as "State Commission´ addresses complaints between Rs 20 lakhs to Rs1crore. Consumer Disputes Redressal Commission . National Consumer Disputes Redressal Commission known as "National Commission" deals with complaints involving costs and compensation higher than Rs 1 crore.` ` ` Consumer Disputes Redressal Forum . .known as "District Forum deals with complaints involving costs and compensation not exceeding Rs 20 lakhs.
As per the act ³it means a trade practice which tends to bring about manipulation of prices or its conditions of delivery or to affect flow of supplies in the marketing relating to goods and services in such a manner as to impose on the consumers unjustified costs or restriction. . Collusion resulting in the formation of a cartel is one such practice.The term restrictive trade practice is used for any strategy used by producers to restrict competition within a given market.
Other practices that fall short of the formation of a cartel but are nonetheless against the public interest and illegal include: (a) the setting of minimum prices (b) agreements to share markets (c) the refusal to supply retailers that stock the products of other competitors (d) setting different prices for different buyers (discriminatory pricing) (e) exchanging information. . The aim of restrictive practices is to raise prices and restrict output to the benefit of the companies practicing them.
for the purpose of promoting sales.composition. accessories. whether orally or in writing or by visible representation which(i) falsely represents that the goods are of a particular standard. uses or benefits which such goods or services do not have. performance. style or model. quantity. It includes: (1) the practice of making any statement. (ii) falsely represents that the services are of a particular standard. ` . quality or grade. (jii) falsely represents any re-built. or the usefulness of. renovated. (vi) makes a false or misleading representation concerning the need for.adopts any unfair or deceptive practice.Its means a trade practice which a trader . use or supply of any goods or for the provision of nay service . any goods or services. grade . quality. (v) represents that the seller or the supplier has a sponsorship or approval or affiliation which such seller or supplier does not have. approval. characteristics. reconditioned or old goods as new goods. second-hand. (iv) represents that the goods or services have sponsorship.
(b) the conduct of any contest. the sale. prizes or other items with the intention of not providing them as offered or creating impression that something is being given or offered free of charge when it is fully or partly covered by the amount charged . for the purpose of promoting.in the transaction as a whole. game of chance or skill. use or supply of any product or any business interest .` Its also covers: (a) the offering of gifts. lottery. directly or indirectly.
Consumer Groups in India Voluntary Organization in Interest of Consumer Education (VOICE) Consumer Care Society Bombay Telephone Users' Association Citizen consumer and Civic Action Group (CAG) Grahak Sahayak Consumer Guidance Society of India All India Chamber of Consumers (AICOC) Consumer Coordination Council Akhil Bhartiya Upbhokta Congress Consumer Unity and Trust Society Consumer Rights Education & Awareness Trust (CREAT) Rajkot Saher/Jilla Grahak Suraksha Mandal Upbhokta Sanrakchhan & Kalyan Samiti Upbhokta Margdarshan Samiti "UMAS" .
but fashion is a moving target. . You µve got to buy more and more just to stay in the game. Just when you think you¶ve got it down. it changes again.A QUOTE« The mall is always the same.
A case on consumerism and its impact .
There is not much Atul Bendre. can do when both his children demand the latest gizmos they get to see on television. ³Pester Power´ No wonder then that a number of children¶s channels are waiting to take off in the next few months ± they¶re sure to find brands eager to advertise on them.´ he says. That sums up the dilemma of parents ± and the new-age marketing mantra. an engineer with Indian Airlines. I had to buy one for my 12-year-old son too. . otherwise he would have got a complex. ³My 15-year-old daughter demanded a cell phone when she passed out of school.
The research also showed that 6 out of 10 children pester an average of nine times even after their parents say µno¶ to a particular request. A growing slew of ads feature kidsThink of the maruti ad with the sikh boy or the Hutch ad with the boy and the dog . and that 80% of all brand purchases by parents with teens are controlled by their children.A study conducted showed that kids influence decision-making on categories beyond those just meant for kids.
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