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NAME: ______________________________ Gender: _____ AGE: ________ cont no. :_______________________
1) TYPE OF OUTLET: 1) Bakery 2) Restaurant Restaurants 5) Cafes 3) Bars & Wines 4) Hotels &
6) Chat & Chinese 7) Kirana shops
8) Mithai shops
9) Juice centre & ice cream parlour
10) Pan shops / STD Booths
2) Are you aware of FANTA APPLE?
If yes: How you came to know about the product a) Advertisement b) media c) customer demand d) sales man
3) Are consumers aware of FANTA APPLE?
4) Have you tasted FANTA APPLE?
5) Which apple drink would you prefer to sale?
2. 3. 3. 4. 2. 5] [1. 2. 5] [1. 4. 4. 5] f) Consumer awareness 9) Do customers demand FANTA APPLE? a) Yes b) No 10) Would you agree that FANTA APPLE is a slow moving product compared to other? a) Yes b) No If yes: what would be the reason . 5] [1. 2. 3. 4. 4.a) Fanta apple b) appy fizz c) Tropicana apple juice 6) How would you rate fanta apple as compared to other drinks? a) very good b) good c) poor d) very poor 7) Have you done repeat purchase of FANTA APPLE? a) Yes b) No If No comment: __________________________ 8) How would you rate FANTA APPLE on the following factors? a) Pricing b) Trade margin c) Packaging d) Taste e) Appearance [1. 3. 5] [1. 4. 2. 5] [1. 3. 3. 2.
a) Lack of promotion b) Lack of Awareness c) Product taste is not good d) Packaging appearance e) Low Margin 11)Do you like to suggest Fanta Apple to others? a) Yes b) No .