:

"

50

100%

"

1


3


"


3

10

"" 1,200




(Black Man)

11 % 4 5,000
3 11% 31%
16%

MMM#4



Witch
Hazel Extract Olive Oil Derivativ ,


-

1%






"




"

5
50% 24% 8%
18%
31%
16% 11% 11%
5,000
31 %
16 %
11 %
11 %
31 %

24 %
32%
24%
Multi-Benefit 10%
6%
4 %

MMM#4

 case search
(
) ()
4




1

Segment
SWOT

1.

2.
3.

1.

1.

/ 100%
2.
3.

1.

2.
3.

4.

(Brand

5.

Segment

Loyalty)

(personal care)
3

MMM#4

Market Segmentation
Segment




Target Market
20 First Jobber



20

(First Jobber)
(Life Style)

20

Position

***

STP

MMM#4

(4P)

Promotion
IMC Above The Line Below
The Line Sale
Promotion
Event


Product

Witch Hazel Extract , Olive Oil
Derivative ,


30

Price


Place

4
(Product
Development)

(Market Development)


()

20

1 (Market Development)
STP

MMM#4

20

(Product Development)

1.

Witch Hazel Extract

, Olive Oil Derivative ,

-

2

100%

(personal
care) (
)










@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@

MMM#4