SWOT Analysis of DNA

SWOT of DNA ± Daily news and Analysis (DNA) as a newspaper started with a bang. Excellent marketing and brand acceptance. However later on it was soon overtaken by other newspapers. DNA Over promised and under delivered. Here is the SWOT of the media brand DNA. STRENGTHS y Quality and customer satisfaction y High R&D y Innovation y Market share leadership (2nd in Mumbai) y Strong brand equity y Extra services y Many supplementary papers WEAKNESSES y Costly y Focuses more on entertainment OPPORTUNITIES y Covering more areas. y Considering other age group y Publishing in other cities of India. THREATS y Too many competitors in media industry. y Lower cost competitors y Expanding market size by covering more cities y External changes (government, politics, taxes, Global warming etc