Amul

PRESENTED BY NITIN JAIN ROLL NO:-28 PGDM(MARKETING)

vikas pawaiya

‡Amul products have been in use in millions of homes since 1946. 52." from the Sanskrit "Amoolya. vikas pawaiya . ‡Amul a leading food brand in India with a Turnover: Rs.AMUL ‡AMUL means "priceless" in Sanskrit." was suggested by a quality control expert in Anand.55 billion in 2007-08. The brand name "Amul.

vikas pawaiya .Founder Of The Amul Company Dr Verghese Kurien. the Chairman of the GCMMF (Gujarat Co-operative Milk Marketing Federation Ltd). India. based in the in Anand town of Gujarat. an apex cooperative organisation.

White Revolution.000 village cooperatives. It changed India from an importer to the world's largest milk producer and exporter. vikas pawaiya . 170 districts and 90. (1966) Verghese Kurien s Amul experiment in Gujarat soon blossomed into the much larger Operation Flood. spread over 23 states.

It was registered as a co-operative society on 9 July 1973. Subsequent years saw the addition of more plants to produce different products. the milk societies/district level unions decided toset up a marketing agency to market their products. It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money. In 1973. This agency was the Gujarat Cooperative Milk Marketing Federation (GCMMF). In 1958.Gujarat Cooperative Milk Marketing Federation Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organisation. Kaira District Co-operative Milk Producers Union built a plant to convert surplus milk produced in the cold seasons into milk powder and butter. a plant to manufacture cheese and one to produce baby food were added. In 1954. vikas pawaiya .

21 million litres per day Milk collection (Total .GCMMF Today Members: 13 district cooperative milk producer s union No. of Village Societies: 13.2007-08): 2. per day Cattlefeed manufacturing Capacity: 3090 Mts per day vikas pawaiya .7 million No. of Producer Members: 2.141 Total Milk handling capacity: 10.4 million litres Milk Drying Capacity: 626 Mts.69 billion litres Milk collection (Daily Average 07-08) 7.

GCMMF TURNOVER Sales Turnover 1994-95 1995-96 1996-97 1997-98 1998-99 1999-00 2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 Rs (million) 11140 13790 15540 18840 22192 22185 22588 23365 27457 28941 29225 37736 42778 52554 vikas pawaiya US $ (in million) 355 400 450 455 493 493 500 500 575 616 672 850 1050 1325 .

000 tonnes a year in 1997. vikas pawaiya . No other brand comes even close to it.The moppet who put Amul on India's breakfast table 50 years after it was first launched. All because a thumb-sized girl climbed on to the hoardings and put a spell on the masses. Amul's sale figures have jumped from 1000 tonnes a year in 1966 to over 25.

AMUL PRODUCTS vikas pawaiya .

Bangalore. Hyderabad and Surat. Amul has plans to create a large chain of such outlets to be managed by franchisees throughout the country. Delhi. Mumbai.Amul "Utterly Delicious" Parlours Amul has recently entered into direct retailing through "Amul Utterly Delicious" parlours created in major cities Ahmedabad. which are run by the company or its wholesale dealers. vikas pawaiya . Baroda. AMUL created Amul Parlours at some prominent locations in the country.

Amul hits Tension between the two Khans of Bollywood .March '09.Feb'09 vikas pawaiya . Terrorists attack the Sri-Lankan cricketers in Lahore .

AWARDS ‡ GCMMF bags APEDA AWARD for 11th year in a row. vikas pawaiya . ‡ Rajiv Gandhi National Quality Award 1999. ‡ Amul Pro-Biotic Ice-cream gets No. ‡ Ramkrishna Bajaj National Quality Award 2003. ‡ Recivede International Cio 100 Award for Resourcefulness.1 Award at world dairy summit.

2002). Amul is in the process of getting ISO 22000 (Improved version) certification for all its plants. a bimonthly consumer magazine published by Consumer Research and Education Society (CERS) based at Ahmedabad. 1 in Quality : Amul is ranked No. No.1 ice cream in quality by INSIGHT (May-June. vikas pawaiya .Certification ISO 9000-HACCP certified plants : All Amul Ice Cream plants are ISO 9000-HACCP certified.

vikas pawaiya .

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