Case study 2

Spencer s Retail has a hyper store at Mani square mall on em bypass, spencer s management wants to do some promotional activities for the store in the nearby catch ments with in 5km radius from the store one of the activities would be newspaper advertisement. You are market research manager at spencer s Retail LTD. Now you need to tell management what newspaper(s) to select for the advertisement. Also, the management needs to know when to give the advertisement whether during weekends or during weekdays, additionally there can be many more questions that the management may need answers for regarding selection of newspaper what would be your approach for this problem

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